Selling on Etsy Part 2 of 5

Compiled by Author from

Sources:

Selling on EtsyA look at the prospect of creating a business storefront on the Etsy marketplace

Table of Contents

Section Title PageWhat is Etsy? 3Selling on Etsy 10Shopping on Etsy 19Etsy Storefront 23Selling Costs & Fees 35Etsy SEO 39

The Steps 45Some SEO Tips 59

Tips for Earning Income 63Etsy Resources 76Alternatives to Etsy 84Apps for Etsy 91Works Cited 106

Etsy Storefront A look at the different

components and how to create an Etsy store

Creating an Etsy Store

•First become a site member- Only registered members can create a shop

Register

•Click on the "Open a Shop" button at the bottom of the Etsy homepage and follow the prompts for creating a shop

Create Your Shop •Etsy requires an unique name

for all of the stores- It’s not uncommon for sellers to find that their first choice is unavailable

•Choose a name that’s interesting and memorable while representing the unique goods being sold

Choose a Name

Compiled by Author from Sources: quickbooks.intuit.com

Building a Store Front- Listing Items

Titles for listings can have no more than 140 characters

Select the appropriate categories and subcategories

Determine in which section of the shop to place the product- Each shop may have up to 10 custom sections

Item thumbnails

can be edited on the shop’s

homepage once posted

Include details about the size, the materials used, and any exciting features

Give a detailed and

intriguing description of products

Use "Listing Variations" to

offer variations of

listingsTag items

with keywords and phrases

to make them searchable


Building a Store Front- Price & Shipping

When pricing and setting the shipping policy keep on mind Etsy’s $0.20 to list fee and the 3.5% purchase fee

Policies that should be express on the homepages:

Accepted payment forms

Shipping times and costs

Refund and exchange policies

Custom and duty fees for international purchases


Building a Store Front- Components

Shop Banner Shop Announcement Shop Sections

Featured Listings Policies

Compiled by Author from Sources: amazing.com


Shop Banner

At the top of the listings

The opportunity to showcase the brand name in an eye-catching way

Image Source: Google Images


Shop Announcement

The area of text below the banner

Includes information about the types of products, important policies, and any sales, holiday information, or delays

A good way to provide important information to customers before they shop



Shop Sections

To the far left side of the storefront

They help categorize the types of items sold into searchable sections



Featured Listings

Four selected listings promoted at the top of your listings

Can be sale items, best sellers, or items you think customers will like



Policies

Keep store policies updated

Take a look at other successful shop owners’ policies for what to include

Bare Minimum: The refund/return and shipping policies



A Treasury:

A collection of items from other Etsy shops– not your own

Includes no more than one item from any shop and the maximum of 16 items

They are often built around a specific theme It is a good way to get exposure and network

You can create an unlimited number

No guarantee a Treasury will lead to a direct increase in sales


Building a Store Front- Etsy Treasury

Listing another shop’s item can lead to shop owners promoting your

listings in their Treasury lists as well

If other shop owners end-up following your shop, any new listings will appear in their activity feed and

in the activity feed anyone who follow them

Treasury listings can show-up in search results leading people to your

Treasury and to your shop

Treasuries can be promoted on Facebook, Pinterest, Twitter, etc.- The

goal is to lead people back to your shop

Ways Etsy Treasuries can be

Beneficial:

Compiled by Author from Sources: handmadeincome.com

Selling Costs & Fees

A review of the cost of selling on Etsy


Etsy Payment & Fees

Etsy offers a comprehensive ecommerce platform and payment system with a low cost of

entryIt costs sellers $0.20 per item to be listed and there is also a 3.5%

transaction fee

If sellers use Etsy's "Direct Checkout“ the fee is 3% on each

transaction

Etsy fees do not include any fees that PayPal, Credit Cards, or

Banks may charge

Sellers choose the accepted methods of payment

Compiled by Author from Sources: mysocialpig.com and thebalance.com

Etsy Payment & Fees

Direct Checkout- Accepts Credit and Debit Cards PayPal

Money Orders Personal Checks

Accepted Payment Methods:

Compiled by Author from Sources: mysocialpig.com and thebalance.com

Etsy Payment & Fees

PayPal Charges a flat rate of $.30 per

transaction Plus 2.7% of the total money collected

from the value of both the item price and shipping

PayPal takes the fees out and adds the remainder to your PayPal balance

The money can transfer easily to your regular checking or savings account

Direct Checkout Charges a flat rate of $.25 per transaction Plus 3% of the total money collected from the

value of both the item price and shipping Etsy collects the fees before making the

remainder amount available in your Shop Payment Account

Deposits are made weekly into a bank account of your choice

Additional deposits may be made by clicking on the deposit button

Contact Us for the Full Presentation:

Mediacontact USA Inc.13575 58TH Street North #160

Clearwater, Fl. 33760

T: 727 538 4112E: [email protected]

www.mediacontactusa.com

mailto:[email protected]

http://www.mediacontactusa.com/

Works Cited

Adams, Mike. "How to Maximize the Benefits of an Etsy Treasury." Homemade Income. N.p., 24 June 2014. Web. 16 Sept. 2016. <https://handmadeincome.com/etsy-treasury-maximize-benefits/>.

Dancer, Adrienne. "What are the pros of selling on Etsy as opposed to private websites or other venues?" Quora, 4 Mar. 2015. Web. 15 Sept. 2016. <https://www.quora.com/What-are-the-pros-of-selling-on-Etsy-as-opposed-to-private-websites-or-other-venues>.

Etsy, Inc. "About Etsy." Etsy. Etsy, Inc., n.d. Web. 13 Sept. 2016. <https://www.etsy.com/about>. Foulks, Arianne. "Etsy Pros and Cons From Sellers." Aeolidia. N.p., 29 Apr. 2014. Web. 15 Sept. 2016.

<http://aeolidia.com/etsy-pros-and-cons/>. Glassenberg, Abby. "Why I Still Love Etsy." Whileshenaps.com. design by shay bocks, 21 Nov. 2014. Web.

15 Sept. 2016. <http://whileshenaps.com/2014/11/still-love-etsy.html>. Jones, Stephanie. "Can I Really Make Money on Etsy? - Earning on Etsy Series, Part 1." Six Figures Under.

N.p., 14 Feb. 2014. Web. 15 Sept. 2016. <http://www.sixfiguresunder.com/can-i-make-money-on-etsy/>. Kimble, Drew. "Is Etsy Dying?" Skinny Artist. Skinny Productions, n.d. Web. 13 Sept. 2016.

<http://skinnyartist.com/is-etsy-dying/>

Works Cited

Lilyquist, Mindy. "What is Etsy, and Why Should I Sell There?" The Balance. N.p., 3 Sept. 2016. Web. 15 Sept. 2016. <https://www.thebalance.com/what-is-etsy-1794392>.

Maguire, April. "The Beginners Guide to Selling on Etsy." QuickBooks. Intuit Inc., n.d. Web. 16 Sept. 2016. <http://quickbooks.intuit.com/r/online-store-and-retail/the-beginners-guide-to-selling-on-etsy/>.

Majewski, Taylor. "A Brief History of Etsy on Its 10th Anniversary." Built In NYC. Built In, 5 Nov. 2015. Web. 13 Sept. 2016. <http://www.builtinnyc.com/2015/11/04/brief-history-etsy>

O'Donnell, Nanako. "Grow Your Etsy Shop with Treasuries! – Oh My! Handmade." Oh My! Handmade. N.p., 22 Apr. 2013. Web. 15 Sept. 2016. <http://ohmyhandmade.com/2013/entrepreneurship/grow-your-etsy-shop-with-treasuries/>.

Ratfink, Jessy. "How to Start Selling on Etsy." Instructables.com. Autodesk, Inc., n.d. Web. 15 Sept. 2016. <http://www.instructables.com/id/How-to-start-selling-on-Etsy/>.

Vats, Shashvat. "What Is Etsy? Why Should You Sell Here?" MySocialPig Blog. N.p., 17 June 2016. Web. 15 Sept. 2016. <http://mysocialpig.com/blog/what-is-etsy/>.

Date post:	15-Jan-2017
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Selling on Etsy Part 2 of 5

Small Business & Entrepreneurship