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THE HOW-TO MAGAZINE FOR TRAVEL TRADE PROFESSIONALS NOVEMBER 2014 Add slogans to your images and sell more travel…
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THE HOW-TO MAGAZINE FOR TRAVEL TRADE PROFESSIONALS
NOVEMBER 2014
Add slogans to your images
and sell more travel…
4 EDITORIAL
The DESIRE to travel starts early and continues throughout one’s
life – are you marketing to Generation Z?
Share your money making ideas
in SELLING TRAVEL.
CONTACT
Steve Crowhurst [email protected]
250-738-0064 www.sellingtravel.net
Publisher:
SMP Training Co. www.smptraining.com
Contributors
Steve Crowhurst SELLING TRAVEL is owned and published by Steve Crowhurst, SMP Training Co. All Rights Reserved. Protected by International Copyright Law. IC TRAVEL AGENT can be shared, forwarded, cut and pasted but not sold, resold or in any way monetized. Using any images or content from IC TRAVEL AGENT must be sourced as follows: “Copyright SMP Training Co. www.smptraining.com” SMP Training Co. 568 Country Club Drive, Qualicum Beach, BC, Canada, V9K-1G1 Note: Steve Crowhurst is not responsible for outcomes based on how you interpret or use the ideas in SELLING TRAVEL. T: 250-738-0064.
6 Beachcombing Vacations… 8 Wakey wakey! Time to cruise!
10 The My Cloud 12 Going bananas? 14 Fishing trips are our specialty… 16 Are you shelling out too much for vacations? 18 We’ll take you to the edge - where the best views are! 20 We specialize in Aboriginal Tourism. 22 Don’t worry you’ll be able to log on wherever we go… 24 Poem: “I do not know how long we will be together… 26 Come fly with us… 28 We specialize in Gay & Lesbian travel adventures… 30 You want this? 32 Waterways of Europe… 34 Pet friendly hotels? Sure we do that. 36 Come soar with us… 38 We know the BEST sushi restaurants in Japan. 40 Coastal cruises and tranquility… 42 Art gallery tours of the world… 44 Women only adventures… 46 Garden Tours 48 Healing tours of China… 50 At least it’s not on a plane! 52 Ancestry tours… start here. 54 Favourite artists tours. 56 Time to visit your new grandchild? 58 Custom photography tours… 60 Where he flies… 62 Coming soon! 64 We’ll put this much effort into… 66 We’ll help you find your peace. 68 13,000 Images and Videos Lost! 70 Are You On The List? 71 Just Published… 72 The Travel Institute Bookstore 73 The Issuu App and more…. 74 Classifieds
Please note that Selling Travel, owned and published by SMP Training Co, is not connected in any way to Selling Travel magazine published by BMI Publishing Ltd., and based in the UK. The latter publication focuses entirely on destination and travel/tourism product training and is circulated solely to the UK and Ireland travel industries. To benefit from this resource visit www.sellingtravel.co.uk and be sure to subscribe.
Attention Suppliers: Advertising in SELLING TRAVEL reaches the serious business-minded travel agent. Promote your products and services using Selling Travel’s unique promotional formula – you write the articles on how to sell your own products offering step-by-step selling tips, tools and techniques that you know have worked for your agency accounts. Full page rates range from $300 to $425 based on number of insertions. Remember, if you can’t sell it to them, they can’t sell it for you!
THE HOW-TO MAGAZINE FOR TRAVEL TRADE PROFESSIONALS
TRUE SUPPORT FOR TRUE PROFESSIONALSAt Nexion Canada, we know that you are passionate about your travel business. So we provide you
with the professional support and industry relationships you need to be more profi table and effi cient,
giving you the freedom to run your travel business the best way: your way.
A full-service host agency combining decades of experience, Nexion Canada provides independent,
Canadian-based travel professionals of all experience levels with:
• Your choice of up to 80% of commissions
• Top commissions with leading air, cruise and land suppliers
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GDS systems
• Training, coaching and networking opportunities
• Innovative marketing programs to grow your business
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It’s time to join a family of professionals that truly supports your independent business dreams.
It’s time to join Nexion Canada.
• Your choice of up to 80% of commissions
• Top commissions with leading air, cruise and land suppliers
• Technology tools to better manage your business
• Access to our exclusive point-and-click booking engine or through the Amadeus, Sabre or Galileo
• Training, coaching and networking opportunities
• Innovative marketing programs to grow your business
• Exclusive cruise block space and supplier offers
• Lead generation for qualifi ed agents
• Vacation.com membership included at no additional charge!
Contact us today to learn more about our growing family of travel professionals. Visit www.Join.NexionCanada.com Email [email protected] 866-399-9989
MENTION THAT YOU SAW US IN IC AGENT MAGAZINE AND RECEIVE YOUR FIRST MONTH FREE!
10131503-Nexion_Ad.indd 1 10/29/13 2:18 PM
The
WILL
to
IT’S ALL ABOUT YOU… and your camera.
Everywhere I turn, read, sit and ponder the marketing of travel I keep finding new websites, and
new apps and new tools that are related to capturing that magic moment that you yourself
experience and then share with your clients or anyone else out there in digital land who would
appreciate the scene and inquire about going there, where the image was taken.
So for this issue, I am turning the pages into ‘ooh and ah’ pages based on images I have taken
and hope to inspire you to create your own ooh and ah digital brochure or magazine with which
you can boost your sales. Look for the Issuu.com page where you can publish your own glorious
brochure – the basic account is free.
Once you have created and published your glorious and scenic magazine/brochure, you can then,
as you well know send it, email it, print it, post it and embed it too. Almost every marketing angle
is covered when you have a few wonderful images to share. Your collection could also engage
the reader to click beyond that page, land on your website and play the video that’s waiting for
them. I’d suggest creating a ‘glorious, scenic magazine / brochure’ after every FAM trip and
vacation.
As you will see, I’ve added slogans to my pages that tie into the image somehow. This helps your
client make the connection beyond the image which for our purpose is to make a booking. As
you turn each page, think how you could use this idea to push market the destinations you would
like to feature. Give your clients something to share with their friends on your behalf.
Here’s to your continued success in SELLING TRAVEL.
Best regards.
Steve Crowhurst, CTC, CTM Hon.
www.sellingtravel.net
The How-To Magazine for Travel Trade Professionals
Click on the store icon to opt-in.
Steve Crowhurst, Publisher
Tired of rushing to the office?
Set your own office hours!
Join Today!
Visit: TheTravelAgentNextdoor.ca
Call: 416-367-8263
Tollfree: 1-844-845-8263
BB023 11-6-14
JoiN A WEbiNAR TodAY!
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• High end customers? No problem
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• Marketing that includes direct mail
to your customers.
Work in the comfort of your own home!
Do you like shells?
Many of your clients
do and where it is
allowed, they can be
collected.
Showing in this image
are a few shells from
my own collection –
these are known as
Moon Snail shells.
Do you love to cruise? Of course you do.
Have you taken a few classic images that
you can use? Of course you have.
When an image is spread across two pages
The size helps sell the product much better
than a small image.
Via our online program we can help you
arrange your flights, tours, cruises and more.
Set up your own My Cloud with us soon.
Going bananas?
Don’t worry. We’ll
take care of your trip
to save you going
bananas. The only
banana you’ll see
is the one in your
“Welcome!”
fruit bowl!
Are you shelling
out too much for
your vacations?
Let us save you a
few clams…
Aboriginal tourism is worldwide
and we can help you visit the most
wonderful places…
Do you have a favourite poem? Can you match it
to an image like this? Sell Poetry Tours, market
poetic places, poets too. Deliver a message that
inspires travel.
You want this? We know where it is,
and we can get you there…
You can offer reptilian tours
for the client zoologist in the family…
Give away upon final payment is a
game of Snakes & Ladders!
Create tours around your favourite artist starting with or finishing at their place of burial.
Custom photography tours – tell
us where you want to shoot and
we’ll set it up for you.
Pretty soon!
Before you leave… makes sure you’ve
travelled everywhere on this planet first.
We’ll put this much effort into arranging
your vacation no matter where you wish to
go or how much you wish to spend.
HELP! MY IMAGE IS FADING…
It’s true. My backup departed its mortal coil and left me empty of so many
images, videos and creative files. It happened right between clicking and
updating. I’m now using BACKBLAZE.
If you like cutting edge, no-fluff, little-theory how-to information
then join THE TRAVEL AGENT’S STORE list and receive notices
of new publications, 20% off all your purchases
PLUS 1-hour coaching sessions per topic.
CLICK STORE TO JOIN!
There’s a new sales theme called The Book is the NEW Business Card and if you are a writer
then this eGuide will help you get your publication marketed and hopefully sold. I have
partnered with author Anthony Dalton on this Guide as I work with Anthony to help market
his 14 books, which means every idea in this publication we actually do.
Click Here to View
Wtimpr
Our online bookstore isoverflowing with trainingoptions to boost sales andincrease your knowledgeon just about any topic! Inaddition to The TravelInstitute’s certificationsand specialist courses, weare stocking the shelveswith other valuablecontent. Travel Institutemembers save ten percenton every purchase.
Here are just a fewexamples of resourcesoffered by members of ourProfessional Educators
e are also an Amazon.com affiliatee you order. It won't cost you anyt
ofessionals. http://thetravelinstit
Program:
Home-Based Power Pack (books and a CD)by Anita Pagliasso.
Become the Exception: A Complete Sales Strategy,by Mike Marchev, CTC.
15 ebooks created by Steve Crowhurst, CTC on topicssuch as marketing, sales, charging services fees,presentation skills and much more.
How to Start a Home Based Travel Agency and SellingCruises - Don't miss the boat!by Tom and Joanie Ogg, CTC, MCC
5 downloads from Penney Rudicil,The Gadget Girl, starting at only $4.
How to Turn Inbox Leads Into Sales (in print)
! Support The Travel Institute by using this special link, nexthing and will help us provide scholarship assistance to travel
ute.com/amazon
by Stuart L. Cohen.
C L A S S I F I E D SWanted: readers to clickon this link and makemoney selling more travel.
Animoto is the BEST andeasiest DIY video creator.
Try it today.
When you need to writesomething and can’t – hirein a ghost writer like SteveGillick. Steve producesscripts for your keynotes,webinars and brochures.
Contact Steve here.
Are you CASL compliant?Do you want to exploreusing an email service? Ifso then scan this QR code.
Publishing soon. Get whatyou need to start usingmore video in your travelmarketing & promotions.
WANTED!DREAM MERCHANTSto complete a survey.
Tell us about your passionfor being a travel agent.
Click here for information.
Had enough of working forsomeone else? Would youlike to explore how youcan sell travel from home?If so then click on this linkand explore.
Your education stationis right here.
DIY Websites. This IS theBest of the Best.
Where travel tradeprofessionals shop for
knowledge.
THE HOW-TO MAGAZINE FOR TRAVEL TRADE PROFESSIONALS
Home Based?Need sales andmarketing ideas
that relate toworking from
home? If so thenclick here and read
IC Travel Agent.
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1. Easy to use, do-it-yourself, 24/7 online print-ordering store.
2. No design/setup fees – choose from our selection of pre-designed templates or Design Your Own.
3. Full use of our image gallery at no extra charge.
4. Travel related marketing products such as calendars and magnets plus all your standard business products – business cards, envelopes, letterhead, flyers, and more.
5. Wide selection of ticket packaging options for groups, weddings, and niches.
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The How-To Magazine for Travel Trade Professionals
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swww.sellingtravel.net
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