This is a proprietary program developed by New York Times bestselling author Rory Vaden and Southwestern Consulting on strategies and techniques for how salespeople can use social media to generate unlimited referrals.
Rory Vaden, MBA Co-Founder of Southwestern Consulting • New York Times bestselling author of Take the Stairs and author of Next Generation Marketing: Making Social Media Work in 30 Minutes Per Day • Toastmasters World Champion of Public Speaking 1 st Runner Up • Self-Discipline Strategist featured on Oprah radio, Fox News, CNN, CNBC, CBS, in SUCCESS Magazine, Businessweek, Inc, Wall St Journal and USA Today
Transcript
1. Rory Vaden, MBA Co-Founder of Southwestern Consulting New
York Times bestselling author of Take the Stairs and author of Next
Generation Marketing: Making Social Media Work in 30 Minutes Per
Day Toastmasters World Champion of Public Speaking 1st Runner Up
Self-Discipline Strategist featured on Oprah radio, Fox News, CNN,
CNBC, CBS, in SUCCESS Magazine, Businessweek, Inc, Wall St Journal
and USA Today
2. TWITTER: @rory_vaden BLOG:www.takethestairstour.com
Competition Your competition is no longer just other people who do
what you do. You are now competing with anything that competes for
peoples attention.
3. TWITTER: @rory_vaden BLOG:www.takethestairstour.com Social
Media Marketing: 1. the best form of social media marketing in the
world right now is called YouTility marketing: providing what
relevant and useful information you have to others.
4. Rorys Blog: www.roryvaden.com/blog
5. WHAT DO YOU WANT MOST FOR YOUR BUSINESS IN THE NEXT 60 DAYS?
1. Use the tools that corporate has provided for you. All the tools
you need to be successful are there! 2. Make sure that your local
website is up to date to capitalize on pre-existing and new
traffic! 3. Use social media to open doors, stay in touch,
solidify, and get referrals!
6. LinkedIn Average Age: 41 Household Income: $109,703
Household Income $100k+ 53.5% College Grad/Post Grad: 80.1%
Business Decision Maker: 49%EVP/SVP/VP: 6.5% 24% Have a Portfolio
Value of $250k+ Not a Kids Toy
7. Think of it as your _____________ at the office with whom
you do professional networking. Much like a virtual _______________
WHAT IS Linked In?
8. Recommendations
9. Golden Nugget Notes TWITTER: @rory_vaden
BLOG:www.takethestairstour.com
10. How to grow your LINKEDIN network #1 Import your contacts
TWITTER: @rory_vaden BLOG:www.takethestairstour.com
11. How to grow your LINKEDIN network #1 Import your contacts
TWITTER: @rory_vaden BLOG:www.takethestairstour.com
12. How to grow your LINKEDIN network #1 Import your contacts
TWITTER: @rory_vaden BLOG:www.takethestairstour.com
13. How to grow your LINKEDIN network #1 Import your contacts
TWITTER: @rory_vaden BLOG:www.takethestairstour.com
14. How to grow your LINKEDIN network #2 Use suggestions
TWITTER: @rory_vaden BLOG:www.takethestairstour.com
15. How to grow your LINKEDIN network #2 Use suggestions
TWITTER: @rory_vaden BLOG:www.takethestairstour.com
16. Profile www.roryonlinkedin.com
17. TWITTER
18. WHAT IS TWITTER? Think of it as the chatter at a cocktail
party. Answering the question whats happening?
19. 5 Conversations You Care About On Twitter 1. Industry
information 1. Geographic information 1. Useful information for
your customers and Prospects 2. Your Name! 1. PAST CLIENTS!
20. TWITTER A. What is Twitter? Think of it as the chatter at a
party Technically its a micro-blogging service that limits you to
140 character answers to the questions what are you doing now? B.
Key Terms to know on Twitter 1. Hash tag Designated by a #___ its a
way for people to carry on a public conversation that can be
monitored. Its like speaking on the same channel with a
walkie-talkie. (#stairviolator, #tts, #ssn09, #FF)
21. www.roryontwitter.com
22. What is the #1 concern people have about Facebook????
23. REAL LIFE
24. WHAT IS FACEBOOK? Today, there are over __________ people
on Facebook and doubling every year. What is Facebook? Facebook is
like your friends at A BARBEQUE. Fastest growing demographic is age
35-55. Second fastest growing demographic is ages _______
29. Social Media To Do List 1. Initiate - Connect with your
past contacts and customers.
30. The Repeat Feat
31. The Repeat Feat
32. The Repeat Feat
33. The Repeat Feat
34. Social Media To Do List 1. Initiate - Connect with your
past contacts and customers. 2. Activate - Start using the sites to
get referrals.
35. Servant Selling Premise You make it easier for people to do
business with you if they personally know other people who have
done business with you.
36. The Simple Sweep
37. The Super Sweep
38. The Name Game
39. Friends of Friends
40. The Name Game - Approach TWITTER: @rory_vaden
BLOG:www.takethestairstour.com Social Media Phone Approach: Hello,
is Referral there? Great. Referral this is ___. You and I havent
had a chance to meet yet but the reason I was giving you a call is
because I was surfing online the other day and I think you and I
might have some mutual friends. By chance do you know _____ and
_____? Oh really, how did you meet Referree? How long have you
known each other? [allow for casual conversation]. Nice. Well I met
Referree from _________ . Anyways, I am a [insert elevator speech
here] And I really prefer to work with people who are friends or
friends of friends so I just thought Id reach out and touch base
with you.[carry on into your standard approach]
41. Servant Selling Premise Think of yourself as a Social
Ambassador.
49. Social Media To Do List 1. Initiate - Connect with your
past contacts and customers. 2. Activate - Start using the sites to
get referrals. 3. Automate Use additional tools to set it on
auto-pilot.
61. WHAT DO YOU WANT MOST FOR YOUR BUSINESS IN THE NEXT 60
DAYS? 1. Use the tools that corporate has provided for you. All the
tools you need to be successful are there! 2. Make sure that your
local website is up to date to capitalize on pre-existing and new
traffic! 3. Use social media to open doors, stay in touch,
solidify, and get referrals!
62. Social Media To Do List 1. Initiate - Connect with your
past contacts and customers. 2. Activate - Start using the sites to
get referrals. 3. Automate Use additional tools to set it on
auto-pilot. 4. Create accountability to do all the above!
63. WHAT DO YOU WANT MOST FOR YOUR BUSINESS IN THE NEXT 60
DAYS?
64. Dont get distracted. Be useful. Do what you can.