SEM1 1.10 A - Promotion

Explain the use of Product logos to promote sports

Logo Video• http://www.youtube.com/watch?v=x3jTSB2ez-g

Importance of Logos

• Visual Representation – “The Face of the company”– The 1st thing consumers see and remember

• Trademarked Property – LICENSING = Profit $$$$

• Marketing Strategies– Appears in all advertising and marketing

• Branding– Awareness, Image, Loyalty

Considerations in creating a logo• Your company – what the logo says about you:– Professional– Contemporary (timeless)– Stylish– Innovative– Clear message?

• Versatile for various media types – Can it be reproduced in black and white?– Can it be identified up close and from a distance?

Considerations in creating a logo

• Simple – easy to remember– Some of the best “big brand logos” are simple

• Design– Color, shape, size, 3-D, contrast

• Legibility – if you can’t read, customers can’t

• Attractive– leave an impression, be unique

Considerations in creating a logo

• Detail: more = higher cost to reproduce• Competition – what do they utilize?• Trademark your logo– With the US Patent & Trademark office– Protects logo from unauthorized usage

Components of a Logo

1. Type of Logo – (5 different types)

2. Company Name– Does that increase awareness?

3. Pictogram - a symbol/picture/character

4. Tagline – slogan or company motto– a brief description of your company or product.

5. Harmony and balance

Types of Logos

5 Different types of Logos:• Brand Mark Symbol• Word Mark• Letter Mark• Combination Mark• Emblem

Types of Logos

• Brand Mark Symbol – No Words or Letters– Represents the company in a simple but bold

manner.

Types of Logos

• Word Mark – Is a uniquely styled font type that spells out the

company or brand name.

Types of Logos

• Letter Mark – Are exclusively typographic. – Represents the company through the use of its initials or a

single letter.

• Combination Mark – – Combination of a symbol, letter, or word mark.

Types of Logos

Types of Logos

• Emblem – An emblem is a physical structure that is usually attached to the product.

Characteristics of Effective Logos

• Scalability- resized with ease– Billboards to business cards

• Eye-catching – Full color, grayscale or just black and white

• Originality– Reflects individuality– No clipart or stock images– Identifiable – see it once and remember it

Characteristics of Effective Logos

• Acceptable – Legally - does not infringe on other TM– Socially – not offensive

• Avoid design trends– fashion changes - camo, neon, zebra

• Simple • Timeless• Fresh• Relevant

• 1961 1964 1965

Why do teams change their logos?

Wendy’s Changes Logo for 2013

1983 2013

Logo Articles

Logo Meanings• http://elitedaily.com/elite/2012/hidden-meanings-worlds-

popular-logos/

• http://www.graphicdesignblog.org/hidden-logos-in-graphic-designing/

• http://sixrevisions.com/graphics-design/popular-logos-with-hidden-symbolisms/

• http://designshack.net/articles/graphics/50-fantastically-clever-logos/

• http://twistedsifter.com/2011/08/20-clever-logos-with-hidden-symbolism/

Resources useful in generating logo ideas.

• Look at competition• Internet research• Hire a designer• Logo history• Awards

Procedures for designing logos

• Design brief • What designs are important

• Research • Know the industry and history

• Reference • Logo designs that have been successful

• Sketching • Develop the logo design from brief and research

• Reflection – receive feedback• Presentation • Show a few examples and get feedback

Activity: Create your own logo!

• Create a logo that is unique to you.–What type of logo will you use?–Remember the components of logos.–Incorporate the characteristics of

Effective logos.• Seek feedback from your classmates.• Be ready to explain it to the class.

Using Tickets for Promotion

Information to Include on Tickets• Event

• Teams• Date• Time• Place• Cost/price• Seat Identification

• Graphics/Logos• Promotional Coupons• Sponsors• Bar codes

• Restrictions• Regulations

•Security• Bar Codes• Watermarks• Hologram

Types of tickets used for sports/events

• E-Ticket– Print at home

• Paper – hard copy• Mobile phone scan• Season Tickets• Multiple Game• Single Game• Group Tickets

Purposes of Tickets for Sports/Events

• Count attendees/reservations• Minimize confusion regarding seating/organization • Collect fees and data• Souvenir• Advertising/revenue

Procedures for Designing Tickets for an Event or a Sport

• Design the tickets template with event’s theme• Choose font type, size and color• Choose color based on event’s theme• Lay out the event’s information on the template• Utilize both sides• Determine ticket size and paper quality• Purchase card stock• Print on pre-cut/perforated paper• Consider embed special watermarks to discourage

counterfeiting activities