Sem2 Assignments

November / Winter 2011

Master of Business Administration

Semester II

MB0044 – Production & Operations Management - 4 Credits

(Book ID: B1133)

Assignment

Set- 1 (60 Marks)

For Answer visit www.studenthelp.tk

Q1. Explain in brief the origins of Just In Time. Explain the different types of wastes

that can be eliminated using JIT.

Q2. What is Value Engineering or Value Analysis? Elucidate five companies which

have incorporated VE with brief explanation.

Q3. Explain different types of Quantitative models. Differentiate between work

study and motion study.

Q4. What is Rapid Prototyping? Explain the difference between Automated flow line

and Automated assembly line with examples.

Q5. Explain Break Even Analysis and Centre of Gravity methods. Explain Product

layout and process layout with examples.

Q6. Explain Juran’s Quality Trilogy and Crosby’s absolutes of quality. List out the

pillars of Total Productive Maintenance.



Semester II

MB0044 – Production & Operations Management - 4 Credits

(Book ID: B1133)

http://www.studenthelp.tk/

Assignment

Set- 2 (60 Marks)


Q1. Explain Logical Process Modelling and Physical Process Modelling. What are the

ingredients of Business Process?

Q2. Explain Project Management Knowledge Areas. With an example explain Work

Breakdown Structure.

Q3. Take an example of any product or project and explain Project Management

Life Cycle.

Q4. Explain PMIS. What is the difference between Key Success Factor (KSF) and

Knowledge (K) Factor? Explain with example.

Q5. Explain the seven principles of supply chain management. Take an example of

any product in the market and explain the scenario of Bullwhip effect.

Q6. Time taken by three machines on five jobs in a factory is tabulated below in

table below. Find out the optimal sequence to be followed to minimise the idle

time taken by the jobs on the machines.

Job Machine 1

(M1)

Machine 2

(M2)

Machine 3

(M3)

A 6 8 7

B 4 5 3

C 5 5 7


D 3 4 6

E 4 3 4

Winter / November 2011


Semester II

MB0045 – Financial Management - 4 Credits

(Book ID: B1134)

Assignment

Set- 1 (60 Marks)


Q1. Explain the steps involved in Financial Planning

Q2. A company is considering a capital project with the following information:

The cost of the project is Rs.200 million, which consists of Rs. 150 million in plant a

machinery and Rs.50 million on net working capital. The entire outlay will be incurred

in the beginning. The life of the project is expected to be 5 years. At the end of 5 years,

the fixed assets will fetch a net salvage value of Rs. 48 million ad the net working capital

will be liquidated at par. The project will increase revenues of the firm by Rs. 250

million per year. The increase in costs will be Rs.100 million per year. The depreciation

rate applicable will be 25% as per written down value method. The tax rate is 30%. If

the cost of capital is 10% what is the net present value of the project.

Q3. Discuss the relevance and factors that influence the determination of stock level.

Q4. There was a replacement of its existing machine by a new machine. The new

machine will cost Rs 2,00,000 and have a life of five years. The new machine will yield

annual cash revenue of Rs 2,50,000 and incur annual cash expenses of Rs 1,30,000. The

estimated salvage of the new machine at the end of its economic life is Rs 8,000. The


existing machine has a book value of Rs 40,000 and can be sold for Rs 20,000. The

existing machine, if used for the next five years is expected to generate annual cash

revenue of Rs 2,00,000 and to involve annual cash expenses of Rs 1,40,000. If sold after

five years, the salvage value of the existing machine will be negligible.

The company pays tax at 40%. It writes off depreciation at 30% on the written down

value. The company’s cost of capital is 20%

Compute the incremental cash flows of replacement decisions.


Hint : unit 8 solved problem

Q5. Explicit cost and Implicit cost are the two dimensions of cost. What role does cost

play in financial decisions

Q6. The following details have been extracted from the books of Ashraya Ltd

Income Statement (Rs. In millions)

2009 2010

Sales less returns 1200 1000

Gross Profit 300 520

Selling Expenses 100 120

Administration 40 45

Deprecation 60 75

Operating Profit 100 280

Non operating income 20 40

EBIT (Earnings before interest & Tax 120 320

Interest 15 18

Profit before tax 105 302

Tax 30 100

Profit after tax 75 202

Dividend 38 100

Retained earnings 37 102

Hint: unit 2 worked example



Semester II

MB0045 – Financial Management - 4 Credits

(Book ID: B1134)

Assignment

Set- 2 (60 Marks)


Q1. Examine the importance of capital budgeting

Q2 Considering the following information, what is the price of the share as per Gordon’s

Model?

Net sales Rs. 120 lakhs

Net profit margin 12.5%

Outstanding preference shares Rs. 50 lakhs @ 12% dividend

No. of equity shares 250000

Cost of equity shares 12%

Retention ratio 40%

ROI 16%

Hint: Apply the Gordon formula

Q3. Internal capital rationing is uses by firms for exercising financial control” How does

a firm achieve this ?


Q4. A company has two mutually exclusive projects under consideration viz project A &

project B.

Each project requires an initial cash outlay of Rs. 3,00,000 and has an effective life of 10

years. The company’s cost of capital is 12%. The following fore cast of cash flows are

made by the management.


Economic Project A Project B

Environment Annual cash

inflows

Annual cash in flows

Pessimistic 65,000 25,000

Expected 75,000 75,000

Optimistic 90,000 1,00,000

What is the NPV of the project?

Which project should the management consider?

Given PVIFA = 5.650 Unit 9 worked example

Q5. Explain various types of bonds.

Q6. Given the following information, what will be the price per share using the Walter model.

Earnings per share Rs. 40

Rate of return on investments 18%

Rate of return required by shareholders 12%

Payout ratio being 40%, 50%, or 60%.

November/Winter 2011

1


MBA II Semester

MB0046 – Marketing Management - 4 Credits

(Book ID: B1135)

Assignment Set- 1

60 Marks


Q.1 Discuss the different marketing concepts with its merits and drawbacks. [10 marks]

Q.2 a) What are the features and objectives of marketing research? [5 marks]

b) Give a note on psychoanalytic model of consumer behaviour. [5 marks]

Q. 3 Silver Line Manufacturers produce several varieties of automobile components. They

have 3 to 5 suppliers who supply materials regularly. Recently, procurement manager of

Silver Line discussed in the meeting that they have to look out for new suppliers since

they would be expanding their business operations to many places. How do you think

Silver Line have to go about this situation? [10 marks]

Q.4 Briefly explain the bases for segmenting consumer markets along with examples. Do

you think these bases are required for market segmentation? Why? [10 marks]

Q.5 Mention the forces in micro and macro environment that are likely to influence an

organisation’s working and functions. Is environmental scanning necessary for all

organisations? [10 marks]

Q.6 Consider the company, Maruthi Udyog Limited. Elaborate on the company’s marketing

mix and give examples related to the 4 P’s. [10 marks]

November/Winter 2011

2


MBA II Semester


MB0046 – Marketing Management - 4 Credits

(Book ID: B1135)

Assignment Set- 2

60 Marks


Q.1 Explain the following: a) Product mix dimensions b) Product line strategies [10 marks]

Q.2 a) Assess the factors that are involved in setting up a distribution channel. [6 marks]

b) Give a note on Retailing. [4 marks]

Q. 3 Geo Ad Agency has many corporates as their clients. Due to lack of resources, it is

planning to cut down work and reject certain clients. Further, they want to establish a

concrete system in communication development and ad structure. What would be your

advice to Geo Ad agency in this aspect? [10 marks]

Q.4 Discuss the objectives of training and training programme along with its significance.

[10 marks]

Q.5 Management of Sai Systems Pvt. Ltd. has decided to enter international marketing

scenario. What methods are applicable to the company to enter international markets

and what should be the approach? [10 marks]

Q.6 a) Give a note on Product mix pricing strategies. [5 marks]

b) What is Brand development? How is it done? [5 marks]

Nov/Winter 2011


Semester II

MB0047 – Management Information Systems - 4 Credits

(Book ID: B1136)

Assignment - Set- 1 (60 Marks)


Marks-60


1. What is MIS? Define the characteristics of MIS? What are the basic Functions of MIS? Give some

Disadvantage of MIS?

2. Explain Knowledge based system? Explain DSS and OLAP with example?

3. What are Value Chain Analysis & describe its significance in MIS? Explain what is meant by BPR?

What is its significance? How Data warehousing & Data Mining is useful in terms of MIS?

4. Explain DFD & Data Dictionary? Explain in detail how the information requirement is determined

for an organization?

5. What is ERP? Explain its existence before and its future after? What are the advantages &

Disadvantages of ERP? What is Artificial Intelligence? How is it different from Neural Networks?

6. Distinguish between closed decision making system & open decision making system? What is

‘What – if‘ analysis? Why is more time spend in problem analysis & problem definition as

compared to the time spends on decision analysis?

Nov/Winter 2011


Semester II

MB0047 – Management Information Systems - 4 Credits

(Book ID: B1136)

Assignment - Set- 2 (60 Marks)

Marks-60


1. How hardware & software support in various MIS activities of the organization? Explain the

transaction stages from manual system to automated systems?

2. Explain the various behavioral factors of management organization? As per Porter, how can



performance of individual corporations be determined?

3. Compare various types of development aspect of Information System? Explain the various

stages of SDLC?

4. Compare & Contrast E-enterprise business model with traditional business organization model?

Explain how in E-enterprise manager role & responsibilities are changed? Explain how manager

is a knowledge worker in E-enterprise?

5. What do you understand by service level Agreements (SLAs)? Why are they needed? What is the

role of CIO in drafting these? Explain the various security hazards faced by an IS?

6. Case Study: Information system in a restaurant.



Semester II

MB0048 –Operation Research- 4 Credits

(Book ID: B1137)

Assignment Set- 1 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions

1. a. Explain how and why Operation Research methods have been valuable in

aiding executive decisions. [5 Marks]

b. Discuss the usefulness of Operation Research in decision making process and the

role of computers in this field. [5 Marks]

2. Explain how the linear programming technique can be helpful in decision-making

in the areas of Marketing and Finance. [10 Marks]

3. a. How do you recognise optimality in the simplex method? [5 Marks]

b. Write the role of pivot element in simplex table? [5 Marks]

4. What is the significance of duality theory of linear programming? Describe the

general rules for writing the dual of a linear programming problem. [10 Marks]

5. Use Two-Phase simplex method to solve: [10 Marks]

Minimize z= + +

Subject to constraints: - + =5

- = 3

+ = 4

= 0, = 0 and is unrestricted.


6. Use Branch and Bound method to solve the following L.P.P: [10 Marks]

Maximize z= 7 + 9

Subject to constraints: - + 3 =6

7 + = 35

= 7

, = 0 and are integers.


Semester II

MB0048 –Operation Research- 4 Credits

(Book ID: B1137)



1. What are the essential characteristics of Operation Research? Mention different

phases in an Operation Research study. Point out some limitations of O.R?

[10 Marks]

2. What are the common methods to obtain an initial basic feasible solution for a

transportation problem whose cost and requirement table is given? Give a stepwise


procedure for one of them? [10 marks]

3. a. What are the properties of a game? Explain the “best strategy” on the basis of

minmax criterion of optimality. [5 Marks]

b. State the assumptions underlying game theory. Discuss its importance to

business decisions. [5 Marks]


4. a. Compare CPM and PERT explaining similarities and mentioning where they

mainly differ. [5 Marks]

b. What is meant by graphing in Network Analysis? [5 Marks]

5. Consider the following transportation problem:

Godowns

Factory 1 2 3 4 5 6 Stock

available

A 7 5 7 7 5 3 60

B 9 11 6 11 - 5 20

C 11 10 6 2 2 8 90

D 9 10 9 6 9 12 50

Demand 60 20 40 20 40 40

It is not possible to transport any quantity from factory B to Godown 5.

Determine:

(a) Initial solution by Vogel’s approximation method.

(b) Optimum basic feasible solution.

6. A machine operator processes five types of items on his machine each week, and

must choose a sequence for them. The set-up cost per change depends on the item

presently on the machine and the set-up to be made according to the following table:

From Item To item

A B C D E

A 8 4 7 3 4

B 4 8 6 3 4

C 7 6 8 7 5

D 3 3 7 8 7

E 4 4 5 7 8

If he processes each type of item once and only once each week, how should he

sequence the items on his machine in order to minimize the total set-up cost?

(Hint: A-> E -> C-> B-> D-> A Cost: 20)


Master of Business Administration-MBA Semester 2

Project Management – MB0049 - 4 Credits

(Book ID: B1138)



Q.1 Comment on the following

a. Importance of DMAIS in project management cycle

b. Knowledge areas of project management

Q.2 Write few words on:

a. Project Characteristics

b. WBS

c. PMIS

d. Project Management strategies-Internal & external

Q.3 What are the various SCMo soft wares available in project management? Explain


each in brief.

Q.4 List the various steps for Risk management. Also explain GDM and its key features.

Q.5 Answer the two parts:

a. Importance of data management in project management-Comment.

b. What is the significance of reviewing ROI?

Q.6 XYZ Company implements CMMI level-03. To make further changes it decides on

starting a new division in the organization. It decides to advance the existing project

management. What are the steps to be followed by the organization to drive project

management to a new horizon?


Master of Business Administration-MBA Semester 2

Project Management – MB0049 - 4 Credits

(Book ID: B1138)



Q.1 Providing adequate resource is key to productivity-Comment.

Q.2 Compare the following:

a. Traditional Vs. Projectised Organization.

b. Bottom-up Vs. Top-down estimation

Q.3 List out the macro issues in project management and explain each.

Q.4 Describe the traits of a professional manager in details?

Q.5 List the major participants of project review process. Also highlight roles and

responsibilities of each.

Q.6 ABC organization has been in software business since last 20 years. The senior

management feels that although they are making profits, but the profit on an average is the


same each year. They decide that they would make some additions to the business and

decided to go ahead with development of some high technology for better profits. Can you

suggest some guidelines, which the management should follow in this venture?

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