SEMANACCO -

a web-based application for accommodation providers to easily create semantically annotated descriptions of their accommodations, based on

widespread vocabularies

[1] semantically annotated accommodations

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Objectives

• Development of an application that enables users to generate Rich Snippets for accommodation descriptions

• A Rich Snippet is a descriptions of a search result that is shown below a certain search result

• used to facilitate Search Engine Optimization

additional information to gain more attention

• Rich Snippets consist of Semantic Annotations

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Semantic Annotations

• Traditional Web is only understandable for humans• Semantic Web strives to be understandable for

machinesmachine-readable descriptions of resources are

necessary.

• This is where annotations are used to markup the semantics.

improve accuracy of Web searches (look for only those pages that refer to a precise concept instead of all the ones using ambiguous keywords)

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Semantic Annotations cont.

• At present, three major approaches to apply semantic annotations compete against each other: Microformats, RDFa, and Microdata.

• Up to the present, it is not fully clear which approach will prevail.

• All of them possess some advantages, but also disadvantages.

[2] Cf. [BDG+10].

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Comparison of Microformats, RDFa and Microdata

Feature Microformats 1.0 RDFa 1.1 Microdata 1.0

Relative

complexityLow High Medium

New attributesNo (class, rel, rev

of HTML)

vocab, typeof, resource,

property, prefix, content,

datatype, about, rel, rev,

inlist

itemscope, itemtype,

itemprop, itemref,

itemid

standardized No Yes Yes

Employment of

multiple external

vocabularies

Just one Unlimited amountOnly in different items

or with absolute URIs

HTML5 time

element support

Only with

Microformats 2.0No Yes

Cf. [ToLa09], [Spor11], [Hick11], [Sche11], [AHS+12], [ABM+12], [Sche12a], [Spor12], [ABP+12], and [Micro12a].5

Which applications are out there to generateSemantic Annotations?

Application Annotations for Annotating with

http://schema-creator.org/ Person, Product, Event, Organization, Movie, Book, Review

Microdata

http://www.ebusiness-unibw.org/tools/grsnippetgen/

Offering, Organization, Location

RDFa

http://microdatagenerator.org/ , http://www.microdatagenerator.com/hotel-schema/

LocalBusiness, Hotel Microdata

http://www.snippetgenerator.com Organization, Product, Event, Person

Microdata

http://websnippetr.com/index.php Product andOrganization

Microdata

http://www.glamumous.co.uk/p/review-generator-for-rich-snippets.html

Review Microformats

http://www.localbusinessrockstar.com/rich-snippets-generator/

Review Microformats

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http://schema-creator.org/

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http://www.ebusiness-unibw.org/tools/grsnippetgen/

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SEMANACCO

• What is different from other Applications?

– Focus on Accommodations

– Different Vocabularies can be used:

• Schema.org (LodgingBusiness)

• Accommodation Ontology by Martin Hepp and the Tourism Working Group at STI Innsbruck

• Friend-of-a-Friend (data about persons, e.g. homepage or skypeID)

– Export Function

– Save / Load Function9

SEMANACCO cont.

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Technologies

• HTML5• Java • Google Web Toolkit (GWT)

development of high-performance web applications without the developer having to be an expert in browser quirks, XMLHttpRequest, and JavaScript open source completely free

[3] https://developers.google.com/web-toolkit/ [4] https://developers.google.com/web-toolkit/overview

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What still is to do

• Export Function

• Bug fixing

• Manual of the application

• Evaluation formula

• Complete the writing of the thesis

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Thank you for your attention!

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Sources[BDG+10] Blomme D., Desruelle H., Gielen F. De Turck F.: Smart Ubiquitous

Application Delivery Based On Usability Rules, Proceedings of the IADIS

international conference on WWW/Internet. pp. 323-332, 2010.

[ToLa09] Tomberg V., Laanpere M.: RDFa versus Microformats: Exploring the

Potential for Semantic Interoperability of Mash-up Personal Learning

Environments, in: Second International Workshop on Mashup Personal

Learning Environments, 2009.

[Spor11] Sporny M.: http://manu.sporny.org/2011/uber-comparison-rdfa-md-uf/,

June 2011, retrieved 2012-09-30.

[Hick11] Hickson I.: http://www.w3.org/TR/2011/WD-microdata-20110525/, May

2011, retrieved 2012-09-29.

[Sche11] http://schema.org/docs/gs.html, June 2011, retrieved 2012-09-29.

[AHS+12] Adida B., Herman I., Sporny M., Birbeck M.: W3C RDF Web Applications

Working Group, RDFa 1.1 Primer: Rhich Structured Data Markup for Web

Documents, http://www.w3.org/TR/2012/NOTE-rdfa-primer-20120607/,

June 2012, retrieved 2012-09-20.

[ABM+12] Adida B., Birbeck M., McCarron S., Herman I.:

http://www.w3.org/TR/2012/REC-rdfa-core-20120607/, June 2012,

retrieved 2012-09-28.

[Sche12a] http://schema.org/docs/faq.html, retrieved 2012-09-29.

[Spor12] Sporny M.: http://www.w3.org/TR/rdfa-lite/, June 2012, retrieved 2012-09-

26. 14

[ABP+12] Adida B., Birbeck M., Pemberton S., Sporny M., McCarron S.:

http://www.w3.org/TR/2012/WD-rdfa-in-html-20120329/#html4---rdfa-dtds,

March 2012, retrieved 2012-09-28.

[Micro12a] http://microformats.org/wiki/Main_Page, retrieved 2012-09-20.

Sources cont.

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