Semester 2

www.helenquintdesign.com http://www.smiley-helen.blogspot.co.uk [email protected]


Overview of Semester 2

Type of BriefI find I respond quicker to tight briefs as some of the decisions have already been made. However I believe I respond more creatively to open briefs, and find these most enjoyable.

Integral ElementsThe key integral elements within my designs would be typography and colour. I feel alot of my work features these elements heavily, and feel most confortable working with them. I am most experimental and playful with layouts when using type as a main feature.

SuccessMy strengths line in the areas of typography and editorial. I am comfortable working in these areas and feel they are more successful as I am more confident in my ability in these areas. I allow myself more creative freedom to experiment when working with the above.

ProblemsThe main versions I have encountered this semester have been in relation to version control of my files. Havinig CS4 at home and CS5 in the studio, meant I often had to convert files to IDMLs, and I have found that when sorted in date order, it does not always update the modification date when it has been converted. I have over come this by converting files into a seperate folder, and updating at the end of every day. PersonalityI find I can enjoy most aspects of design, and would therefore be interested in most creative areas. I enjoy editorial and branding projects the most, as I feel they usually offer the most freedom and room for creativity. My portfolio may be lacking slightly on the digital interface side, as I am not quite as confident in this area as I would like to be. However, I am currently working on an iphone app interface for an app that has already been approved by apple and will be avaliable from the app store, so I will soon be able to add that project to my portfolio.


Hartness Road • Gillwilly Industrial Estate • Penrith • Cumbria • CA11 9BD

T: 01768 899722 1 M: 07775897980

Email: [email protected] 1 Website: www.love-solar.co.uk

T-shirt Typeface D&AD Roses

100The Mad AccordionColin MontgomeryLa’al Marra

Love SolarPro

ject

Ove

rvie

w

Ryan ElectricalThe Quintessential Wedding Company


100

BackgroundExploring centenerian population, the significance of reaching 100 years old.

Communication ProblemFinding a creative way of displaying lots of small pieces of information.

Target Audiance18-30 year old Clubbers.



Realise


D&AD - Ministry of Sound

BackgroundCreate a series of 3 A2 posters promoting club event Saturday Sessions.

Communication ProblemGetting the poster to make people look twice and want to read the information, not letting the design become just another club event poster in the crowd.

Target AudianceClubbers.



Realise


COLINMONTGOMERIE

COLINMONTGOMERIE

Colin Montgomery

BackgroundCreate packaging and labels for Colin Montgomery concession within EWM.

Communication ProblemCreating a look that is unique to the concession yet still fits within the EWM. Target AudianceMale golfers.


Realise


beneath the

silver surface,spikyperchfins

glisten and, for a

moment, betweenheartbeats,

you may

Take

the bo

x, sha

ke the

box,

if you

mus

t

(and y

ou m

ust)

snap

the h

asp an

d brea

k the

locks

and t

ake ou

t the

mad

acco

rdian

. [ [as if you were free

till t

ime

bend

s

till the song ends

find

your

self

a ke

y

andlisten

play it play it play it play it play it play it play it play it play it play it play it play it play it play it play it play it play itNow take a deep breath and play some more...

Find yourself a key,

(as if you were free)

till the song ends,

till you loose friends,

now you’re all alone,

weary to the bone,

play it, play it

play it, play it

play it, play it

play it, play it

play it, play it

play it, play it

play it, play it

play it till time bends,

a

o

T

T

if you must(and you must)snap the hasp &break the locks,and take out the

This time, hold it close, soon it will be gone like the secret dreams locked in the heart of the mad accordion...So amongst the boulders and the builders’ breezeblocksopen your shoulders, raise your head, and play the mad sqeezebox until you’re dead,until every prodigal daughter, every runaway son walks home across the windblown wateron a windig stair of thought.

S i l v

t h e

f i s h l i k e

p l a y

a d

a d

a cc o r

d

dsc

c

c

c

e

f

d

i

i

on

na

gh

l i g h t n i n g

Bugs bunny and his looney tuneson a million tvs on a million afternoons,still plays the mad accordion.Stretch a cage around the sun,with the words of the mad accordion.Play me play me till I breakOr the world is broken and I belong, Play me till each word is spokenAnd each spoken word breaks into song.

Silver fish, like lightning,Play the mad accordion.Nightjars in the shadows,play the mad accordion.The momentum in the breaking wavesplays the mad accordion.The patients in their hospital beds,walk through the trapdoors in their heads to play the mad accordion.

Trade each note for the next note, there are only these,there are no moreand each note that’s gone leaves nothing behind, no stepping stones back to the shore.Squeeze the mad squeezebox, squeeze diamonds to dust,or stretch air into insubstantial chains of melody,a living entity that still, through stillness, leads you on...

e r

m

Silver fish, like lightning,Play the mad accordion.Nightjars in the shadows,

play the mad accordion.

The momentum in the breaking wavesThe momentum in the breaking waves

plays the mad accordion.The patients in their hospital beds,

walk through the trapdoors in their heads to play walk through the trapdoors in their heads

the mad accordion.

to play

trapdoors

heads

So says (or maybe prays)the man who plays the man,who played the man who is played, by the mad accordion.

Let your fingers stroke its keyslet the slinky plaintive wheezelead you through the darkening treesto a landing stage upon the lake shorewhere reeds creak and dandelion sporeand duck down dance down to the water,where, beneath the silver surface, spiky perch fins glisten and, for a moment, between heartbeats, you may pause, and listen...

play it play it play it play it play it play it play it play it play it play it play it play it play it play it play it play it play it

a

o

T

T

if you must(and you must)snap the hasp &break the locks,and take out the

This time, hold it close, soon it will be gone like the secret dreams locked in the heart of the mad accordion...

So amongst the boulders and the builders’ breezeblocksopen your shoulders, raise your head, and play the mad sqeezebox until you’re dead,until every prodigal daughter, every runaway son walks home across the windblown wateron a windig stair of thought.

Now take a deep breath and play some more...

Find yourself a key,

(as if you were free)

till the song ends,

till you loose friends,

now you’re all alone,

weary to the bone,

play it, play it

play it, play it

play it, play it

play it, play it

play it, play it

play it, play it.

play it, play it.

play it till time bends,Silver fish, like lightning,Play the mad accordion.Nightjars in the shadows,play the mad accordion.The momentum in the breaking wavesplays the mad accordion.The patients in their hospital beds,walk through the trapdoors in their heads to play the mad accordion.

Trade each note for the next note, there are only these,there are no moreand each note that’s gone leaves nothing behind, no stepping stones back to the shore.

Let your fingers stroke its keyslet the slinky plaintive wheezelead you through the darkening treesto a landing stage upon the lake shorewhere reeds creak and dandelion sporeand duck down dance don to the water where, beneath the silver surface, spiky perch fins glisten and, for a moment, between heartbeats, you may pause, and listen...

The Mad Accordion

BackgroundMake the poem ‘The Mad Accordion’ more interesting and engaging for the reader in an attempt to attract a new audiance.

Communication ProblemOriginal poem format unoriginal and not very engaging to the audiance.

Target AudianceYounger audiance not necessarily the usual readers of poetry.


Realise


JOHNSTONE RYAN

JOHNSTONE RYAN

JOHNSTONE RYAN

contractorelectrical

JOHNSTONE RYAN


CONTRACTOR CONTRACTOR

ELECTRICAL ELECTRICAL

JOHNSTONE RYAN

CONTRACTOR

ELECTRICAL

JOHNSTONE RYAN

CONTRACTORELECTRICAL

JOHNSTONE RYAN

Johnstone Ryan



Johnstone Ryan


Ryan Johnstone Electrical

BackgroundCreate an identity for Ryan Johnstone.

Communication ProblemCommunicate company values professionally.

Target AudiancePotential clients.

JOHNSTONE

RYANCONTRACTORELECTRICAL • LIGHTING • INSTALLATIONS • MAINTENANCE • TESTING • REPAIR • LIGHTING • INSTALLATIONS • MAINTENANCE •

• COMMERCIAL • AGRICULTURAL • DOMESTIC • COMMERCIAL • AGRICULTURAL • DOMESTIC • COMMERCIAL • AGRICULTURAL • DO•

T: 08453474382M: 07912533926

ContactABOUT

GALLERY

HOME

CONTACT

ADDRESS

The ShawGlencapleDumfriesScotlandDG1 4RH

: 07912533926: [email protected]


Realise


Typeface

BackgroundCreate a typeface to be used as part of new personal website.

Communication ProblemCommunicating my personality and design aspects of preferred design style.

Target AudianceDesign studios.



Realise


Roses - A Quarter of

BackgroundCreate an advertising campaign for the retro sweet shop ‘A quarter of’

Communication ProblemGiving an traditional product a modern twist.

Target Audiancesweet lovers


Retro Sweets | № 1| Chewing Nuts

A Quarter ofwww.aquarterof.co.uk

Retro Sweets | № 10 | Cinder Toffee


Retro Sweets | № 3 | Kola Kubes


Realise

Retro Sweets | № 8 | Aniseed Balls


Retro Sweets | № 2 | Sour Apples


Retro Sweets | № 4 | Treacle Toffee


Retro Sweets | № 6 | Foam Shrimps



T-shirt

BackgroundDesign a T-shirt based on my work.

Communication ProblemCommunicate my personality and design style.

Target AudianceDesigners and creatives.

Realise


La’al Marra

BackgroundCreate an identity for La’al Marra Productions.

Communication ProblemCommunicate what the company is about while keeping a link to its Cumbrian roots.

Target AudianceBroad audiance of mixed ages with an intrest in art, drama and theatre.

07793373385

07793373385

07793373385


LogoThe logo has been designed to allow the letterforms of the company name ‘La’al Marra’ to be perforated. This allows a small amount of light to be seen through these gaps, a spin on ‘your name in lights’ using natural light as the source.

StationeryLetterhead and compliment slip have been designed to have a block colour reverse. The business card is slightly different in that it is based on an old fashioned style theatre ticket, complete with perforated edge, allowing the telephone number to be torn of and kept.

TypefacesThe identity created uses fonts from two typefaces throughout. Diner creates the logo and web elements, while fonts from the Grotesque typeface are used on the stationery set, publications, flyers and so on for easier ledgibility.

Diner Obese

Diner Regular

Grotesque Light

Grotesque Regular

Grotesque Bold

The BriefTo design a Corporate Identity for the Cumbrian based Production

Company, La’al Marra.

Colour SchemeTwo colours were selected to comprise the identity. A green pantone was selected to link back to the Cumbrian theme, while a purple was selected to provide a theatrical refrence. These were then explored further creating a triad of 3 tints each. The colours are complimentary, allowing the stationery set to be mix and matched.

C=46 M=5 Y=94 K=0C=62 M=65 Y=0 K=0C=73 M=92 Y=2 K=0 C=44 M=46 Y=0 K=0 C=73 M=5 Y=95 K=0 C=30 M=0 Y=60 K=0

Emma R ydalLa’ al M arra P roductions

12 B roadwalk W ayW hitehaven

W es t C umbriaEngland

C A3 5TRMis s F. O’D onnell5 C ake L aneC arlis leC umbriaEnglandC A1 3BV

16th May 2012

D ear M is s O’D onnell

Re: F es tiv a l D a tes

I had at leas t two friends on M ars; a young woman who watched over me with motherly s olic itude, and a dumb brute which, as I later came to know, held in its poor ugly ca rcas s more love, more loyalty, more gratitude than could have been found in the entire five mill ion green M artians who rove the des erted cities and dead s ea bottoms of M ars . A fter a breakfas t, which was an exact replica of the meal of the prec eding day and an index of practically every meal which followed while I w as with the green men of M ars , S ola es corted me.I had at leas t two friends on M ars; a young woman who watched over me with motherly s olic itude, and a dumb brute which, as I later came to know, held in its poor ugly ca rcas s more love, more loyalty, more gratitude than could have been found in the entire five mill ion green M artians who rove the des erted cities and dead s ea bottoms of M ars . A fter a breakfas t, which was an exact replica of the meal of the prec eding day and an index of practically every meal which followed while I w as with the green men of M ars , S ola es corted me.

Yours S ince rely,

Emma RydalFounder La’al Marra ProductionsTel: 07793373385E: [email protected]

The BriefTo design a Corporate Identity for the Cumbrian based Production

Company, La’al Marra.

WebsiteThe owner of this company works to a very tight schedule, so it was important to come up with a website layout that could be quickly and easily edited when required. Using a basic grid structure, a simple but effective layout was produced which is still engaging, yet simple enough to allow edits and uploads to be achieved successfully. This allows the website to be constantly up to date with ever changing information such as tour dates and show timetables.

Produ ct ions

With Compliments

email: [email protected] | website: www.laalmarra.com | telephone: 07793373385

Produ ct ions

With Compliments

email: [email protected] | website: www.laalmarra.com | telephone: 07793373385

Realise


Love Solar

BackgroundDesign a stationery set for Love Solar.

Communication ProblemCreating professional stationery which communicates the company values.

Target AudianceProperty owners.


Hartness Road • Gillwilly Industrial Estate • Penrith • Cumbria • CA11 9BD

T: 01768 899722 1 M: 07775897980


with compliments

MCS Number: 12119 • Company Reg: 07137825 • VAT Reg Number: 988578234

Realise

System Information & Warrenty PackYour

Hartness Road • Gillwilly Industrial Estate • Penrith • Cumbria • CA11 9BD T: 01768 899722 1 M: 07775897980


MCS Number: 12119 • Company Reg: 07137825 • VAT Reg Number: 988578234


Work Experience

- Edinburgh Woolen Mill - VMA unit 21th November 2012 - 26th November 2012

- Border Offset Printers - Design Department March 2012 - May 2012

Blog Features

http://www.creativereview.co.uk/feed/may-2012/15/100http://www.creativereview.co.uk/feed/may-2012/15/the-mad-accordionhttp://grillust.blogspot.co.uk/2011/11/informer-redesign.html

Website

www.helenquintdesign.com

Blog

www.smiley-helen.blogspot.com

Behance

http://www.behance.net/Squinty_H

issuu

http://issuu.com/squinty_h

Contact

[email protected]

Date post:	09-Mar-2016
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Semester 2

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