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EDUCAUSE, Tuesday, October 15, 2013
David Consiglio, Gentry Holbert,
Jeffrey Overholtzer, Maureen Scoones
7/27/2019 Seminar 01F - From Question to Action: Creating In-House Surveys as a Part of Data-Driven Decision Making (separate registration required) (176703020)
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―Institutions of higher education have ahistory of making decisions—educational andstrategic—based on anecdote, precedent, or
intuition.‖1
―[Institutions] struggle with asking the right
questions and moving from the collected datato action.‖2
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Elements of a Culture of Evidence
Acquiring the right information
Establishing its validity
Understanding what is significant
Knowing what is actionable
Rendering it in a compelling and useable form
Getting it before the right decision makers
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Culture of the institution
Understanding your institutional context
Evaluating the politics
Positioning the issue
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Who is your audience?
What is your objective?
What is the topic? What works well with it?
What is practical?
10:50
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Spending
Staffing
Infrastructure
Services
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How much IT is enough?
Which IT infrastructure should be provided?
How should enterprise systems be designed?
How should users be supported?
How does IT contribute to competitiveadvantage?
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What do you do with ―dirty‖ data? Is it all about the numbers?
What do the numbers mean?
What are the three to five takeaway messages (not10 to 20)
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1. EDUCAUSE Brief: EDUCAUSE Analytics Sprint – Key Themes, September 2012http://www.educause.edu/library/resources/analytics-3-day-sprint-summary
2. Lang, Leah. Measuring User Satisfaction: Why It’s Important and How to Do It (Research Report).Louisville, CO: EDUCAUSE Center for Applied Research, August 2012, available fromhttp://www.educause.edu/ecar.
3. Grajek, Susan, and Judith A. Pirani. ―Through a Glass, Brightly: IT’s Impact on Higher Education by 2020‖(Research Bulletin). Louisville, CO: EDUCAUSE Center for Applied Research, August 28, 2012, availablefrom http://www.educause.edu/ecar.http://net.educause.edu/ir/library/pdf/ECAR_SO/ERB/ERB1209.pdf
4. Leach, Karen, and David Smallen. ―7 Benchmarks for Information Technology Investments,‖ EDUCAUSEQuarterly, vol. 25, no.3 (2002), http://net.educause.edu/ir/library/pdf/eqm0234.pdf.
5. Leach, Karen, and David Smallen. ―Information Technology Benchmarks: A Practical Guide For Collegeand University Presidents,‖ June 2004, Council of Independent Colleges. http://www.cic.edu/publications/books_reports/IT_paper.pdf
6. Tufte, Edward.a. ―The Cognitive Style of PowerPoint‖ Graphics Press LLC (2006). http://www.edwardtufte.com
b. ―The Visual Display of Quantitative Information‖ Graphics Press LLC (2001).
c. ―Visual and Statistical Thinking‖ Graphics Press LLC (1997).
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Typically include desired or aspirational peers,not true peers
Your institutional research office reports your
peer group yearly to the Department ofEducation
Try the Chronicle tool
o
http://tinyurl.com/chroniclepeer
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Identify audience
Articulate 2-3 themes (headlines) of interest tothat audience
Identify forms and channels of communicationappropriate to audience
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PresidentStudent AffairsProfessor
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Internal
Senior leadership
Peer units
Broad constituencies:
Students
Faculty
* The sequence can vary depending on the topic, andculture of your institution.
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BriefAnnouncement
Intermediate2-page report
In-depthRaw data, custom reports
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Posters
Fliers
Videos
It all depends on the…
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1. Headline or theme
2. Data supporting that theme
3. What action will result
4. Repeat…
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Discussion and hands-onwork with data set
