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832019 Seminar on Business Ethics-FINAL
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1
On
SOCIAL RESPONSIBILITY
SUBMITTED BY
MUGDHA GHAYWATE
ROLL NO17
MMS-II YEAR
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INDEX
CHAPTER CONTENTS PAGE NO
EXECUTIVE SUMMARY 3
1 INTRODUCTION 5
2 EVOLUTION OF ETHICS 6
3 BENEFITS OF ETHICAL PRACTISES 12
4 EFFECT OF GLOBAL ECONOMY ON
BUSINESS ETHICS
14
5 CODE OF ETHICS 176 ETHICS TRANING 19
7 PROCESS OF MAKING ETHICAL
DECISIONS
21
8 SOCIAL RESPONSIBILITY OF
BUSINESS
24
9 ETHICAL CORPORATE CULTURE 29
10 CONCLUSION 36
11 CASE STUDY- ON SOCIAL
RESPONSIBILITY
37
12 BIBLIOGRAPHY 40
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EXECUTIVE SUMMARY
Business ethics (also corporate ethics) is a form of applied ethics orprofessional ethics that examines ethical principles and moral or ethical
problems that arise in a business environment It applies to all aspects of
business conduct and is relevant to the conduct of individuals and entire
organizations
Business ethical norms reflect the norms of each historical period As time
passes norms evolve causing accepted behaviors to become objectionable
Business ethics and the resulting behavior evolved as well Business was
involved in slavery colonialism and the cold war
The term business ethics came into common use in the United States in the
early 1970s By the mid-1980s at least 500 courses in business ethics reached
40000 students using some twenty textbooks and at least ten casebooks along
supported by professional societies centers and journals of business ethics The
Society for Business Ethics was started in 1980 European business schools
adopted business ethics after 1987 commencing with the European Business
Ethics Network (EBEN) In 1982 the first single-authored books in the field
appeared
Firms started highlighting their ethical stature in the late 1980s and early 1990s
possibly trying to distance themselves from the business scandals of the day
such as the savings and loan crisis The idea of business ethics caught the
attention of academics media and business firms by the end of the Cold War
However legitimate criticism of business practices was attacked for infringing
the freedom of entrepreneurs and critics were accused of supporting
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communists This scuttled the discourse of business ethics both in media and
academia
Ethical issues include the rights and duties between a company and itsemployees suppliers customers and neighbors its fiduciary responsibility to its
shareholders Issues concerning relations between different companies include
hostile take-overs and industrial espionage Related issues include corporate
governancecorporate social entrepreneurship political contributions legal
issues such as the ethical debate over introducing a crime of corporate
manslaughter and the marketing of corporations ethics policies
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1 INTRODUCTION
Ethics also known as moral philosophy is a branch of philosophy that
addresses questions about morality mdash that is concepts such as good and evil
right and wrong virtue and vice justice and crime etc
Business ethics has both normative and descriptive dimensions As a corporate
practice and a career specialization the field is primarily normative Academics
attempting to understand business 5ehaviour employ descriptive methods The
range and quantity of business ethical issues reflects the interaction of profit-
maximizing 5ehaviour with non-economic concerns Interest in business ethics
accelerated dramatically during the 1980s and 1990s both within major
corporations and within academia
For example today most major corporations promote their commitment to non-
economic values under headings such as ethics codes and social responsibility
charters
Governments use laws and regulations to point business 5ehaviour in what they
perceive to be beneficial directions Ethics implicitly regulates areas and details
of 5ehaviour that lie beyond governmental control The emergence of large
corporations with limited relationships and sensitivity to the communities in
which they operate accelerated the development of formal ethics regimes
Economist Milton Friedman writes that corporate executivesrsquo ―responsibility
generally will be to make as much money as possible while conforming to their
basic rules of the society both those embodied in law and those embodied in
ethical custom Friedman also said ―the only entities who can have
responsibilities are individuals A business cannot have responsibilities
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2EVOLUTION OF ETHICS
The evolution of ethics chronicles a long history of problems related to the use
(and misuse) of power money and emotions Some businesses create conflict in
the process of making money while others create a peaceful environment in
which a business can grow and prosper Being ethical means having fewer
problems less stress and more respect from the buying public Respect and
acceptance in a community derives certain rare nectars of civilization that can
make the business experience rewarding beyond monetary considerations A
fundamental choice business people must make is whether to focus on short-
terms gains or the long-term stability and growth an ethical business produces
The object of an ethical business is to build a stable environment that minimizes
unexpected problems and maximize peace prosperity and productivity
Philosophical ethics is a world away from the practical ethics of business
Ethical rules have evolved (in real-time not in theory) from the effects of bad
management greed immaturity and inefficient actions Business ethics are a
function of experience of what works and what does not Real-time
circumstances sometimes force a businessperson to bend the rules in order to
survive There are demands on the businessperson other than raw survival that
shape business ethics The term flow for example is a consideration in the
practical ethics of business If a defect is discovered on an assembly line that
degrades a product though not seriously one does not simply shut down
production so that the product can meet the ideal
There are many intervening problems in day-to-day business that prevent
business people from being totally ethical consistent and fair The idea of ethics
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is a dynamic concept so it is difficult to determine in the moment what is
ethical and what is not What is more important to know from an ethical
standpoint is whether a deviation from the ideal is temporary frequently
repeated or a permanent business strategy
BUSINESS ETHICS
It must be remembered business ethics is about the human qualities of a
businessperson mdash not the angelic qualities As such when a businessperson is
overwhelmed one must expect the possibility that ethical rules will be
temporarily bent For example you are overwhelmed with work your child is
sick and you need to get home right away hellip but you must finish billing out
some work you performed for a customer in order to receive the check You do
not know exactly how much they owe you but it would be un-businesslike to
simply let the client leave and collect later So you pick a high number that
covers all the possibilities The bill technically is not consistent with your
reputation for fairness and price but it is a price you simply must charge to
plow through you work and get on to more important tasks This is known as an
ethical lapse mdash a short-term and rare occurrence in your business experience
This is to say ethics for a businessperson is not about some philosophical idea
of the mind Rather it is about trying to attain a reasonable balance between the
need to survive (and make a profit) and meeting the ideal of ethical action
Three levels of business ethics
A way of classifying the diverse elements therein
the macro level
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o the role of business in the national and international orgnisation of
society
o the relative virtues of different politicalsocial systesms such as
free enterprise centrally planned economies etc
o international relationships and the role of business on an
international scale
the corporate level
o corporate social responsibility
o ethical issues facing individual corporate entities (private and
public sector) when formulating and implementing strategies
the individual level
o the behaviour and actions of individuals within organisations
At the highest (macro) level we ask the fundamental question of the role
of business in society and what governance model works best to deliver
the most benefits in a moral and responsible way Morality itself is of
course a widely interpretable concept but for this purpose we will assume
a broad understanding that of proper behaviour and knowing the
difference between right and wrong without specifying what constitutes
right and wrong (This is a whole debate unto itself and subject to cultural
and individual relativism) Suffice it to say here that morality sets the
stage for ethics and therefore the code of conduct by which business
activity is carried out and allowed to be carried out by national and
international rules and standards
At the corporate level the interpretation of those rules and standards is often
what defines business ethics affected by the specific circumstances and socio-
cultural context in which the business or public sector organisation is operatingWhile all corporate entities in theory are directly influenced by personal
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morality and ethics in practice there is often a gap between the behaviour of
individuals within the working environment and outside it This we would
argue is one of the major factors leading to mistrust of big business where the
separation of ownership and management is greatest and so open to abuse
Even if directorssenior managers are not acting unethically it is likely they
would act differently if the money and the company about which they are
making decisions were their own (There are obvious exceptions as with any
generalisation)
At the individual level this separation creates a distinct ethical model - business
ethics - which depending on factors like personality peer pressure and the
socio-political environment can be closer or further away from the individuals
own moralethical code of conduct With limited liability meaning individuals
are protected this can affect smaller businesses too as the consequences of ones
actions has a greatly reduced impact on personal circumstances Clearly every
corporate entity is directly affected by the individuals moral and ethical stance -
and any difference between business and personal ethics is itself arguably an
indictment of that individual stance as it implies some level of double standards
Business ethics should permeate the wholeorganisation
The above points to the need for ethics to in the very bloodstream of the
organisation The trouble with much of the debate about corporate governance
is that it looks on it as a separate discipline a series of boxes to be ticked
including ensuring that the business is perceived to be ethical Often this results
in grandiose statements or whole reports in the annual accounts about all the
initiatives the company funds participates in or supports in other ways Worthy
as these initiatives may be in our view in most cases this is at least as much (or
more) about the perception than a real commitment to running the business
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ethically To do this requires business ethics to permeate the whole organisation
- includingespecially the recruitment process - and have measures in place to
catch questionable practices
In this way it is much less likely that people with malicious intent or susceptible
natures will survive in the organisation because such behaviour will be picked
up and fed back - crucially independently - to senior management and the
board ideally via the Senior Independent Director and other non-executives As
the famous saying goes the fish rots from the head so this requires complete
commitment from the board not only to the principles of business ethics but to
the measurement and benchmarking of ethical performance
Measuring business ethics
So we would define business ethics not only as subscribing to the principles of
responsible business but actually having effective controls - including
collecting primary research data - on how each stakeholder group perceives the
companys performance on a range of issues which constitute business ethics
There are therefore probably as many ways to define business ethics as there are
people This presents a challenge for business But in an age of moral
relativism it is very important that the directors recognise that the general
public has its own broad view on these issues and if the directors depart too far
from that view they will invite trouble no matter how much they may feel thatthey are in the mainstream of their own industry culture
The issue of business ethics is fundamental to corporate governance of course
not least because corporate governance is often itself defined as business ethics
Good corporate governance lies in the eye of the stakeholder and needs to
recognise that different individuals and stakeholder groups define business
ethics differently In that light we have decided to take the unusual step of not
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only setting out the issues surrounding business ethics but opening up the
debate to visitors to this website In other words we are applying our own
methodology of stakeholder communication and involvement to ourselves - to
hold a mirror up to our approach to walk the walk as it were
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3BENEFITS OF ETHICAL PRACTISES
Why ethics in business Ethical guidelines tend to maximize profits while
minimizing the conflict and disruptions that slow business growth Ethical
practices also protect against legal trouble sustain good health and keep away
the kinds of financial predators that can scar an individual and destroy a
business When one is acting from as ethical base it is easy to recognize and
experience contrast when dealing with those acting unethically Learning to
recognize (and thereby avoid) dishonest and predatory business people is one of
the advantages of ethical behavior
The ethical nature of a small business can be broken down into three categories
the legitimate businesses the criminal enterprise and those that operate in the
gray areas between the two Those who would lean toward the latter two
categories risk allowing deception to become a way of life Going down this
path can ultimately ruin a business as occasional temptations subtly transform a
business into a criminal enterprise
Although a business may appear to be successful and prosperous there are
harmful ramifications when behaving unethically One might appear to be asuccessful contractor when in fact that personrsquos focus is on cheating the
customer That may result in more income but the associated negatives include
damaged health client hassles and legal actions mdash not to mention a highly
undesirable reputation within the local community While crime may pay those
who are not good at it will suffer severe repercussions
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Of the nearly two hundred categories to be listed to the left as links the
ethicality of business actions using a variety of subcategories to highlight a
particular activity A business activity can be reputable disreputable or shady
Some actions are predatory while others are outright criminal Some activities
that seem unethical such as a grocer selling low-quality vegetables while
creating high-quality expectations are customarily acceptable practices This
brings to light the fact that there are standards of the industry in all business
categories that mitigate the ethicality of a sales tactic Part of the ethical
evaluation of an action might be whether it is a ―professional or
―unprofessional
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4 Effect of the Global Economy on Business Ethics
Ethics are derived from personal values and across the world there are many
different cultures with different values as their base Cultural values have a
strong influence in the way business is conducted and as the economy expands
to become truly global it is inevitable that contradictory ethical stances willcome into conflict
For many years governments have attempted to use trade to impact the culture
of other countries Trade embargoes have been used in an attempt to change
behaviors in response to civil wars and human rights with mixed success With
the growth of a true global economy there is an opportunity to establish and
enforce a high standard of global business ethics
There are many examples of what we would consider unethical business
practice in the world today Paying officials for access to decision makers is a
corrupt practice but in countries where this operates it is a part of normal
business In countries where child labor is used in the production of goods
children are considered to be an integral part of the economy contributing to
family income for us the idea is abhorrent and has been outlawed LikeEngland and the USA during the industrial revolution the health and safety of
workers is not part of the equation in developing countries where labor is cheap
and plentiful
The global economy has shifted the power to impact the world in a lasting way
from governments to multinational companies Developing countries are eager
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to form partnerships with these global giants and are willing to conform to new
requirements in order to do so By refusing to deal with countries or businesses
who engage in unethical practice these companies can have a real effect on
introducing common ethical standards for business across the world
Small businesses wanting to operate in global markets do not have the same
ability to force compliance with good business ethics they do however have the
ability to investigate how the goods they are purchasing from foreign sources
are made By choosing not to deal with companies who engage in questionable
practices every business owner can contribute to establishing higher standards
Market forces can be a catalyst for change but will businesses take the
opportunity to enforce a high standard of ethical behavior when not doing so
could result in lower costs and a better bottom line The answer to this is only if
the consumer insists upon it Just as multinationals can force foreign business to
comply with their ethical standards consumers can force business to take this
line
As the world markets open up and individual cultures and business practices
become more visible consumers are again in a position to be discerning in their
brand choice supporting companies who enforce high ethical standards
While it appears there is a genuine opportunity to improve the standards of
business ethics across the globe it should not be forgotten that unethical
business practices are not restricted to any particular country or culture Some
individuals will always put personal gain ahead of ethical practice think Enron
Arthur Anderson WorldCom Barings Bank and most recently Societe
Generale A global economy will operate regardless of the ethical environment
and there is at least as much opportunity for promoting unethical practice as
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there is the chance to change for the better
It is the individual consumer business owner and shareholder who have the
power to insist on change Are you willing to pay a little more to support the
eradication of child labor worldwide or will you pocket the extra dollar you
save and convince yourself that the little that you can do will make no
difference
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5 CODE OF ETHICS
Codes of ethics are statements of values and principles that determine the
purpose of the company They aim to clarify the ethics of the company and to
define its responsibilities to the different groups of stakeholders as well as
determining the responsibilities of its employees The meaning with codes of
ethics is to say ―This is how we expect you to behave whereas the purpose
with codes of conduct is to state the rules determining what must or must not be
done The rules are stated either affirmatively or as prohibitions Penalties for
violating the rules can be identified and systems for how to appeal defined
(Ibid) Some authors do not separate these from each other and instead they look
at them with their context as two words for the same thing
THE PURPOSE WITH CODES OF ETHICS
There are several reasons for why a company has a code of ethics
To manage or respond to internal organizational activity A code can help
to encourage employees to include particular values in their own
decision-making or to offer help and assistance to employees struggling
with ethical questions in business
A code may be used as a symbolic management tool and provide a
language for conceptualizing the events of organizational activity and
thereby redefine some behavior as problematic and other as preferred
A code may also be used as a mean for making roles and expectations
within the organization clear Within the firm a code of ethics can provide
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a legitimate reason for control and supervision control for the sake of
ethics may prove to be more acceptable in the organization than control
for the sake of profit does however note that codes of ethics can be a
dishonest way of gaining legitimacy in the eyes of shareholders
The goal of the code can also be to control or regulate the behavior of
employees in order to follow legal requirements
Another reason for having a code of ethics might be a wish to manage or
respond to specific stakeholdersrsquo demands or expectations in order to
achieve benefits or to avoid harm to the firm
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6ETHICS TRANING
Ethics training has become more important as organizations have attempted to
ensure that their managers and employees act in ways which avoid legal
wrongdoing and promote a positive climate for employee relations Ethics
training is furthermore according to West et al (1998) an approach meant to
promote ethical behavior to managers and employees and ethics trainingincreases attention to ethical issues and behaviour
Ethics training has a significant influence on the perceptions of conduct among
employees Ethics training also provides circulation of information among the
employees and discussion of new laws and standards of ethics More recent
studies have found that 44 percent of the largest US corporations provide their
employees with some kind of ethics training For most of the employees ethics
training and education occurs approximately every five years
There are four objectives with an ethical training program
The first goal is the fostering of awareness of the ethical components of
managerial decision-making
The second goal is the legitimization of ethical components as an integralpart of such managerial decision-making
A third goal is the provision of conceptual frameworks for analyzing the
ethical components and to help individuals become confident in their use
The final goal of an ethics training program is helping participants to
apply ethical analysis to day-to-day business activities
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During a training program there are many issues that are important to discuss
for example how ethics can be managed and interpreted in the day-to-day
activity of the organization A training program in ethics is a way to improve
the ethics of an organization The following issues should be included in an
ethics-training program
Teach the employees to identify the moral components in their
performance
Clarify the importance of ethics for stakeholders and the organization
Provide methods of outlining analyzing resolving and implementing
moral issues
Avoid or reduce uncertainty about who is responsible for what and to
what degree
Create discuss and resolve actual moral issues
Communicate reinforce clarify and develop the code of conduct and
other ethic measures
Explain and test the use of tools that can be applied during the
development process
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7 Process of Making Ethical Decisions
Ethical decision making refers to the process of evaluating and choosing among
alternatives in a manner consistent with ethical principles In making ethical
decisions it is necessary to
Notice and eliminate unethical options - right vs wrong Ethical thinking
requires a sensitivity to perceive the ethical implications of decisions
Evaluate complex ambiguous and incomplete facts It is often difficult to
obtain all necessary information
Select the best ethical alternative Resolve any ethical dilemmas - right
vs right Not all ethical responses to a situation are equal
Have ethical commitment ethical consciousness and ethical competency
Ethical thinking and decision making takes practice
Future conflict between a persons moral choices and an organizations
ethical decisions are most easily addressed as someone seeks to join the
organization If a person is ready to join a company or business it is
important that he (or she) be presented with the companys core values
and code of conduct (if available) The prospective new member must
then determine if it is possible to reconcile their moral choices with the
organizations ethics as conveyed in the companys values and code of
conduct Agreement to join the company implicitly assumes that this
reconciliation has taken place but it can be made explicit by requiring
agreement to a code of conduct
Given this understanding that should exist between the company and the
individual a change to the companys values and code of conduct should
be given careful consideration Changing the basis for the organizations
ethics in decision making in theory requires a new agreement with each
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individual to reconcile with their personal moral choices In practice this
change can lead to conflict as an individuals morals now lead to choices
that violate the companys decision making ethics
Corporate Ombudsman The corporate ombuds office struggles against a perception It is often
viewed by senior management as a ―non-revenue center and it is oftendepreciated for that reason
There is ―constant pressure on every non-revenue generating office or
department (ethics and compliance officers are familiar with this) over
time particularly in an economic downturn notes attorney Charles LHoward
Some companies have ethics officers Some have ombudsmen Both arehedges against organizational wrongdoing Both offer a place to go for
employees to report corporate misconduct An ombudsman can simply deliver more in the way of confidentiality to
employees than can an ethics or compliance officer mdash something that is
important given that most employees still think they will suffer retaliationif they report wrongdoing Many are happy to go to ethics and
compliance offices mdash but not all Is the wrongdoing being sanctioned fromabove They arenrsquot always sure ―It takes an unusual person to go
forward and just report Howard tells us People will go to the office and
ask a question but itrsquos not the real question Itrsquos more of a test question
The caller might ask about a company policy But after someconversation it turns out that person is not interested in ethics and
compliance policy in general but rather in the companyrsquos kickback policy specifically mdash because the person believes his or her boss may be
taking kickbacks
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CREATING AN ETHICAL WORKPLACE
Business managers in most organizations commonly strive to encourage ethical
practices not only to ensure moral conduct but also to gain whatever business
advantage there may be in having potential consumers and employees regard
the company as ethical Creating distributing and continually improving a
companys code of ethics is one usual step managers can take to establish an
ethical workplace
Another step managers can take is to create a special office or department with
the responsibility of ensuring ethical practices within the organization For
example management at a major supplier of missile systems and aircraft
components has established a corporate ethics office This ethics office is a
tangible sign to all employees that management is serious about encouraging
ethical practices within the company
Another way to promote ethics in the workplace is to provide the work force
with appropriate training Several companies conduct training programs aimed
at encouraging ethical practices within their organizations Such pro grams do
not attempt to teach what is moral or ethical but rather to give business
managers criteria they can use to help determine how ethical a certain action
might be
Finally managers can take responsibility for creating and sustaining conditionsin which people are likely to behave ethically and for minimizing conditions in
which people might be tempted to behave unethically Two practices that
commonly inspire unethical behavior in organizations are giving unusually high
rewards for good performance and unusually severe punishments for poor
performance By eliminating such factors managers can reduce much of the
pressure that people feel to perform unethically They can also promote the
social responsibility of the organization
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8 SOCIAL RESPONSIBILITY OF BUSINESS
Business ethics and social responsibility are often seen as instruments for
improving the functioning of a corporation to add value to business like other
tools It has 3 dimensions
a) Good Governance
b) Corporate social responsibility
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c) Environmental accountability
The top management is not only responsible to envision such a change but to
translate this vision into practises and also make sure that they adopt a balanced
approach towards three dimensions
a) Good Governance
Good governance is an indeterminate term used in development literature
to describe how public institutions conduct public affairs and manage
public resources in order to guarantee the realization of human
rights Governance describes the process of decision-making and the
process by which decisions are implemented (or not implemented) The
termgovernance can apply to corporate international national local
governance or to the interactions between other sectors of society
The concept of good governance often emerges as a model to compare
ineffective economies or political bodies with viable economies and
political bodies Because the most successful governments in the
contemporary world are liberal democratic states concentrated in Europe
and the Americas those countries institutions often set the standards by
which to compare other states institutions Because the term good
governance can be focused on any one form of governance aid
organizations and the authorities of developed countries often will focus
the meaning of good governance to a set of requirement that conform to
the organizations agenda making good governance imply many
different things in many different contexts
The corporations are formed on the basis of division of ownership and
control in which the investor or owner relies on the manager ie CEO to
manage the business on his behalf which implies that principal agent
relationship exists between investor and manager which causes the room
for asymmetric information There should be transparency in the process
The objective of good governance is to have system of controlling and
managing so that the interest of the owner may be protected Therefore
ethical structure has the implication for good governance which means
profitIt is important to make profits within ethical framework Business
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has to be done ethically the profits are to be taken seriously if not it
would be interpreted as if the business is not indulging into good
governance
b) Corporate Social Responsibility
Corporate social responsibility (CSR also called corporate conscience
corporate citizenship social performance or sustainable responsible
business is a form of corporate self-regulation integrated into a business model
CSR policy functions as a built-in self-regulating mechanism whereby business
monitors and ensures its active compliance with the spirit of the law ethical
standards and international norms The goal of CSR is to embrace
responsibility for the companys actions and encourage a positive impact
through its activities on the environment consumers employees communities
stakeholders and all other members of the public sphere
The term corporate social responsibility came into common use in the late
1960s and early 1970s after many multinational corporations formed the term
stakeholder meaning those on whom an organizations activities have an
impact It was used to describe corporate owners beyond shareholders as a
result of an influential book by R Edward Freeman Strategic management a
stakeholder approach in 1984 Proponents argue that corporations make more
long term profits by operating with a perspective while critics argue that CSR
distracts from the economic role of businesses Others argue CSR is merely
window-dressing or an attempt to pre-empt the role of governments as a
watchdog over powerful multinational corporations
CSR is titled to aid an organizations mission as well as a guide to what the
company stands for and will uphold to its consumers Development business
ethics is one of the forms of applied ethics that examines ethical principles and
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moral or ethical problems that can arise in a business environment ISO 26000
is the recognized international standard for CSR Public sector organizations
(the United Nations for example) adhere to the triple bottom line (TBL) It is
widely accepted that CSR adheres to similar principles but with no formal act of
legislation The UN has developed the Principles for Responsible Investment as
guidelines for investing entities
c) Environmental Accountability
As business interacts with its natural environment it draws its resources from
the environment It also influences the environment by its action Earlier
corporate dumped their wastes with impunity in the environment With the
growing awareness ans concern about environmental degradation depletion of
natural resources like water and fossil fuels and the phenomenon of global
warming there is a moral and legal pressure on corporate to realize that the earth
needs to be preserved and looked after so that the future is not affected
It also describes a companyrsquos commitment to be accountable to its environment
Therefore business has to be done ethically and it should be aware of nature to
stop its further degradation by its action
Social responsibility
The term social responsibility means different things to different people
Generally corporate social responsibility is the obligation to take action that
protects and improves the welfare of society as a whole as well as
organizational interests According to the concept of corporate social
responsibility a manager must strive to achieve both organizational and societal
goals
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Current perspectives regarding the fundamentals of social responsibility of
businesses are listed and discussed through (1) the Davis model of corporate
social responsibility (2) areas of corporate social responsibility and (3) varying
opinions on social responsibility
A model of corporate social responsibility that was developed by Keith Davis
provides five propositions that describe why and how businesses should adhere
to the obligation to take action that protects and improves the welfare of society
and the organization
Proposition 1 Social responsibility arises from social power
Proposition 2 Business shall operate as an open system with open
receipt of inputs from society and open disclosure of its operation to the
public
Proposition 3 The social costs and benefits of an activity product or
service shall be thoroughly calculated and considered in deciding whether
to proceed with it
Proposition 4 Social costs related to each activity product or service
shall be passed on to the consumer
Proposition 5 Business institutions as citizens have the responsibility to
become involved in certain social problems that are outside their normal
areas of operation
The areas in which business can become involved to protect and improve the
welfare of society are numerous and diverse Some of the most publicized of
these areas are urban affairs consumer affairs environmental affairs and
employment practices Although numerous businesses are involved in socially
responsible activities much controversy persists about whether such
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involvement is necessary or appropriate There are several arguments for and
against businesses performing socially responsible activities
The best-known argument supporting such activities by business is that becausebusiness is a subset of and exerts a significant impact on society it has the
responsibility to help improve society Since society asks no more and no less of
any of its members why should business be exempt from such responsibility
Additionally profitability and growth go hand in hand with responsible
treatment of employees customers and the community However studies have
not indicated any clear relationship between corporate social responsibility and
profitability
One of the better known arguments against such activities is advanced by the
distinguished economist Milton Friedman Friedman argues that making
business managers simultaneously responsible to business owners for reaching
profit objectives and to society for enhancing societal welfare represents a
conflict of interest that has the potential to cause the demise of business
According to Friedman this demise almost certainly will occur if business
continually is forced to perform socially responsible behavior that is in direct
conflict with private organizational objectives He also argues that to require
business managers to pursue socially responsible objectives may be unethical
since it requires managers to spend money that really belongs to other
individuals
Regardless of which argument or combination of arguments particular managers
might support they generally should make a concerted effort to perform all
legally required socially responsible activities consider voluntarily performing
socially responsible activities beyond those legally required and inform all
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relevant individuals of the extent to which their organization will become
involved in performing social responsibility activities
Federal law requires that businesses perform certain socially responsibleactivities In fact several government agencies have been established and are
maintained to develop such business-related legislation and to make sure the
laws are followed The Environmental Protection Agency does indeed have the
authority to require businesses to adhere to certain socially responsible
environmental standards Adherence to legislated social responsibilities
represents the minimum standard of social responsibility performance that
business leaders must achieve Managers must ask themselves however how
far beyond the minimum they should attempt to go mdash a difficult and complicated
question that entails assessing the positive and negative outcomes of performing
socially responsible activities Only those activities that contribute to the
businesss success while contributing to the welfare of society should be
undertaken
Social Responsiveness
Social responsiveness is the degree of effectiveness and efficiency an
organization displays in pursuing its social responsibilities The greater the
degree of effectiveness and efficiency the more socially responsive the
organization is said to be The socially responsive organization that is both
effective and efficient meets its social responsibilities without wasting
organizational resources in the process Determining exactly which social
responsibilities an organization should pursue and then deciding how to pursue
them are perhaps the two most critical decision-making aspects of maintaining a
high level of social responsiveness within an organization
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That is managers must decide whether their organization should undertake the
activities on its own or acquire the help of outsiders with more expertise in the
area
In addition to decision making various approaches to meeting social obligations
are another determinant of an organizations level of social responsiveness A
desirable and socially responsive approach to meeting social obligations
involves the following
Incorporating social goals into the annual planning process
Seeking comparative industry norms for social programs
Presenting reports to organization members the board of directors and
stockholders on progress in social responsibility
Experimenting with different approaches for measuring social
performance
Attempting to measure the cost of social programs as well as the return
on social program investments
S Prakash Sethi presents three management approaches to meeting social
obligations (1) the social obligation approach (2) the social responsibility
approach and (3) the social responsiveness approach Each of Sethis three
approaches contains behavior that reflects a somewhat different attitude with
regard to businesses performing social responsible activities The social
obligation approach for example considers business as having primarily
economic purposes and confines social responsibility activity mainly to
conformance to existing laws The socially responsible approach sees business
as having both economic and societal goals The social responsiveness approach
considers business as having both societal and economic goals as well as the
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obligation to anticipate upcoming social problems and to work actively to
prevent their appearance
Organizations characterized by attitudes and behaviors consistent with thesocial responsiveness approach generally are more socially responsive than
organizations characterized by attitudes and behaviors consistent with either the
social responsibility approach or the social obligation approach Also
organizations characterized by the social responsibility approach generally
achieve higher levels of social responsiveness than organizations characterized
by the social obligation approach As one moves from the social obligation
approach to the social responsiveness approach management becomes more
proactive Proactive managers will do what is prudent from a business
viewpoint to reduce liabilities whether an action is required by law or not
Areas of Measurement
To be consistent measurements to gauge organizational progress in reaching
socially responsible objectives can be performed The specific areas in which
individual companies actually take such measurements vary of course
depending on the specific objectives of the companies All companies however
probably should take such measurements in at least the following four major
areas
1 Economic function This measurement gives some indication of the
economic contribution the organization is making to society
2 Quality-of-life The measurement of quality of life should focus on
whether the organization is improving or degrading the general quality of
life in society
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3 Social investment The measurement of social investment deals with the
degree to which the organization is investing both money and human
resources to solve community social problems
4 Problem-solving The measurement of problem solving should focus on
the degree to which the organization deals with social problems
Managers in todays business world increasingly need to be aware of two
separate but interrelated concerns mdash business ethics and social responsibility
9 Ethical Corporate Culture
Whenever intolerable business situations arise overseas managers should be
guided by precise statements that spell out the behavior and operating practices
that the company demands In addition codes of conduct must provide clear
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direction about appropriate ethical behavior when the temptation to behave
unethically is strongest
The bland statement in a code of conduct that bribery is unacceptable is useless
unless it is accompanied by specific guidelines for dealing with gift giving
payments to get goods through customs and ―requests from intermediaries
who are hired to ask for bribes
There are three categories of ethical theories
metaethics
normative ethics and
applied ethics
Metaethics is the study of the origin and meaning of ethical concepts Broadly
it deals with metaphysical psychological and linguistic issues
Normative ethics establishes certain moral standards for human behaviorNormative ethics is further classified as teleological deontological and virtue
ethics
Applied ethics deals with specific controversial issues like capital punishment
and nuclear war
With the growing strength of consumer movements and rising levels of
awareness among stakeholders corporations are realizing that stakeholders and
consumers are no longer indifferent to unethical practices like financial
irregularities tax-evasion poor quality products and services kick-backs non-
compliance with environmental issues and hazardous working conditions
Many Indian companies too have recognized the importance of integrity
transparency and open communications
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They believe that the goodwill resulting from adopting and successfully
implementing a code of business ethics will in the long run translate into
economic gains Today investors want to ensure that the companies they invest
in are not only managed properly but also have proper corporate governance
They regard corporate governance as a control mechanism that ensures the
optimum use of the human physical and financial resources of an enterprise
Companies have now begun to integrate ethics into their corporate cultures and
concentrate on putting appropriate corporate governance mechanisms in place
Business Ethics and Corporate Governance discusses the theories of ethics and
corporate governance and explains how they can be applied in various business
situations The book also provides some contemporary case studies to enable the
students and managers to gain a deeper appreciation of the role of ethics andcorporate governance in building successful businesses
10 CONCLUSION
Social responsibility is a voluntary effort on the part of business to take
various steps to satisfy the expectation of the different interest groups
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Public Image - The activities of business towards the welfare of the
society earn goodwill and reputation for the business
Survival and Growth -Every business is a part of the society So for its
survival and
growth support from the society is very much essential Business
utilizes the available resources like power water land roads etc of the
society So it should be the responsibility of every business to spend a
part of its profit for the welfare of the society
Consumer Awareness - Now-a-days consumers have become very
conscious about their rights They protest against the supply of inferior
and harmful products by forming different groups This has made it
obligatory for the business to protect the interest of the consumers by
providing quality products at the most competitive price
CASE STUDY
Zuumlrichs Eco-friendly Waste Management System
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In 1985 the Social Democrat Party of Zuumlrich started an initiative for an
ecological waste management system in association with The Zuumlrich Waste
Department (AWZ) ndash to dispose waste in an eco friendly manner It comprised
of a project called Zuumlrich-Recycling introduction of official trash bags called
Zuumlri-sacksand an information campaign with consumer oriented advice
AWZ made it mandatory for all residents of Zuumlrich to use the Zuumlri-sacks which
had to be purchased from grocery stores for waste disposal It followed the
concept of Pay as you Throwand people were fined if they used bags other than
Zuumlri-sacks
The Zuumlri-sacks were quite expensive and people were wary of throwing more
garbage which resulted in decreased garbage production Collection points were
also set up in the city to collect recyclable waste An information campaign was
started to create awareness among the residents of Zuumlrich city about the
ecological idea behind the waste management program of AWZ The program
had a positive effect on the city and reduced the incinerator waste by about 24
within the first few years It was also successful in reducing the per-capita waste
in Zuumlrich
The (No) Waste Land
One event that grabbed the attention of sports lovers in 2008 was Euro 20083
which was held jointly by Switzerland and Austria between June 7 and June 29
2008 The tournament was played at eight venues ndash four in Austria and four in
Switzerland4
Like other cities where the matches were held Zuumlrich also made several
arrangements such as converting some areas into pedestrian zones and setting
up Fan Mile5 But there was one feature that differentiated Zuumlrich from other
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cities holding the Euro 2008 In Zuumlrich fans were to use returnable glasses for
drinking beer and non-alcoholic beverages were to be sold in recyclable bottles
The New Waste Management System
On December 2 1990 the electorate of Zuumlrich agreed to the new specifications
for waste disposal service The specifications of the ecological waste
management system indicated ways by which the creation of waste could be
avoided and useful materials separated out
Implementing the New System
The new waste management system was implemented in 1991 with the project
Zuumlrich Recyclingthat involved collection of recyclable material like bottles
broken glass metals used oils etc Around 170 user-friendly collection points
were established to make it easier for people to hand over recycling materials
free of charge
By accepting recyclable material free the Waste Department offered the people
of Zuumlrich a financial incentive and motivated them to support Zuumlrich
Recycling
The Waste Management System was successful in changing the waste disposal
method from incineration to an ecological waste management system Over 97
percent of the population of Zuumlrich cooperated with the new system and
accepted the sack charges as per a survey conducted in 1995 Extensive
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publicity was said to be one of the reasons for the high acceptance of the Zuumlri-
sack
BIBLIOGRAPHY
httpwwwcapsimcombusiness-
simulationslandingethicscfmgclid=CIPDpp7C0awCFcN66wodck2cog
httpwwwwisegeekcom
httpwwwutmedustaffjfieservitaresearchbusbookhtm
832019 Seminar on Business Ethics-FINAL
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httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020
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2
INDEX
CHAPTER CONTENTS PAGE NO
EXECUTIVE SUMMARY 3
1 INTRODUCTION 5
2 EVOLUTION OF ETHICS 6
3 BENEFITS OF ETHICAL PRACTISES 12
4 EFFECT OF GLOBAL ECONOMY ON
BUSINESS ETHICS
14
5 CODE OF ETHICS 176 ETHICS TRANING 19
7 PROCESS OF MAKING ETHICAL
DECISIONS
21
8 SOCIAL RESPONSIBILITY OF
BUSINESS
24
9 ETHICAL CORPORATE CULTURE 29
10 CONCLUSION 36
11 CASE STUDY- ON SOCIAL
RESPONSIBILITY
37
12 BIBLIOGRAPHY 40
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EXECUTIVE SUMMARY
Business ethics (also corporate ethics) is a form of applied ethics orprofessional ethics that examines ethical principles and moral or ethical
problems that arise in a business environment It applies to all aspects of
business conduct and is relevant to the conduct of individuals and entire
organizations
Business ethical norms reflect the norms of each historical period As time
passes norms evolve causing accepted behaviors to become objectionable
Business ethics and the resulting behavior evolved as well Business was
involved in slavery colonialism and the cold war
The term business ethics came into common use in the United States in the
early 1970s By the mid-1980s at least 500 courses in business ethics reached
40000 students using some twenty textbooks and at least ten casebooks along
supported by professional societies centers and journals of business ethics The
Society for Business Ethics was started in 1980 European business schools
adopted business ethics after 1987 commencing with the European Business
Ethics Network (EBEN) In 1982 the first single-authored books in the field
appeared
Firms started highlighting their ethical stature in the late 1980s and early 1990s
possibly trying to distance themselves from the business scandals of the day
such as the savings and loan crisis The idea of business ethics caught the
attention of academics media and business firms by the end of the Cold War
However legitimate criticism of business practices was attacked for infringing
the freedom of entrepreneurs and critics were accused of supporting
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communists This scuttled the discourse of business ethics both in media and
academia
Ethical issues include the rights and duties between a company and itsemployees suppliers customers and neighbors its fiduciary responsibility to its
shareholders Issues concerning relations between different companies include
hostile take-overs and industrial espionage Related issues include corporate
governancecorporate social entrepreneurship political contributions legal
issues such as the ethical debate over introducing a crime of corporate
manslaughter and the marketing of corporations ethics policies
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1 INTRODUCTION
Ethics also known as moral philosophy is a branch of philosophy that
addresses questions about morality mdash that is concepts such as good and evil
right and wrong virtue and vice justice and crime etc
Business ethics has both normative and descriptive dimensions As a corporate
practice and a career specialization the field is primarily normative Academics
attempting to understand business 5ehaviour employ descriptive methods The
range and quantity of business ethical issues reflects the interaction of profit-
maximizing 5ehaviour with non-economic concerns Interest in business ethics
accelerated dramatically during the 1980s and 1990s both within major
corporations and within academia
For example today most major corporations promote their commitment to non-
economic values under headings such as ethics codes and social responsibility
charters
Governments use laws and regulations to point business 5ehaviour in what they
perceive to be beneficial directions Ethics implicitly regulates areas and details
of 5ehaviour that lie beyond governmental control The emergence of large
corporations with limited relationships and sensitivity to the communities in
which they operate accelerated the development of formal ethics regimes
Economist Milton Friedman writes that corporate executivesrsquo ―responsibility
generally will be to make as much money as possible while conforming to their
basic rules of the society both those embodied in law and those embodied in
ethical custom Friedman also said ―the only entities who can have
responsibilities are individuals A business cannot have responsibilities
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2EVOLUTION OF ETHICS
The evolution of ethics chronicles a long history of problems related to the use
(and misuse) of power money and emotions Some businesses create conflict in
the process of making money while others create a peaceful environment in
which a business can grow and prosper Being ethical means having fewer
problems less stress and more respect from the buying public Respect and
acceptance in a community derives certain rare nectars of civilization that can
make the business experience rewarding beyond monetary considerations A
fundamental choice business people must make is whether to focus on short-
terms gains or the long-term stability and growth an ethical business produces
The object of an ethical business is to build a stable environment that minimizes
unexpected problems and maximize peace prosperity and productivity
Philosophical ethics is a world away from the practical ethics of business
Ethical rules have evolved (in real-time not in theory) from the effects of bad
management greed immaturity and inefficient actions Business ethics are a
function of experience of what works and what does not Real-time
circumstances sometimes force a businessperson to bend the rules in order to
survive There are demands on the businessperson other than raw survival that
shape business ethics The term flow for example is a consideration in the
practical ethics of business If a defect is discovered on an assembly line that
degrades a product though not seriously one does not simply shut down
production so that the product can meet the ideal
There are many intervening problems in day-to-day business that prevent
business people from being totally ethical consistent and fair The idea of ethics
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is a dynamic concept so it is difficult to determine in the moment what is
ethical and what is not What is more important to know from an ethical
standpoint is whether a deviation from the ideal is temporary frequently
repeated or a permanent business strategy
BUSINESS ETHICS
It must be remembered business ethics is about the human qualities of a
businessperson mdash not the angelic qualities As such when a businessperson is
overwhelmed one must expect the possibility that ethical rules will be
temporarily bent For example you are overwhelmed with work your child is
sick and you need to get home right away hellip but you must finish billing out
some work you performed for a customer in order to receive the check You do
not know exactly how much they owe you but it would be un-businesslike to
simply let the client leave and collect later So you pick a high number that
covers all the possibilities The bill technically is not consistent with your
reputation for fairness and price but it is a price you simply must charge to
plow through you work and get on to more important tasks This is known as an
ethical lapse mdash a short-term and rare occurrence in your business experience
This is to say ethics for a businessperson is not about some philosophical idea
of the mind Rather it is about trying to attain a reasonable balance between the
need to survive (and make a profit) and meeting the ideal of ethical action
Three levels of business ethics
A way of classifying the diverse elements therein
the macro level
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o the role of business in the national and international orgnisation of
society
o the relative virtues of different politicalsocial systesms such as
free enterprise centrally planned economies etc
o international relationships and the role of business on an
international scale
the corporate level
o corporate social responsibility
o ethical issues facing individual corporate entities (private and
public sector) when formulating and implementing strategies
the individual level
o the behaviour and actions of individuals within organisations
At the highest (macro) level we ask the fundamental question of the role
of business in society and what governance model works best to deliver
the most benefits in a moral and responsible way Morality itself is of
course a widely interpretable concept but for this purpose we will assume
a broad understanding that of proper behaviour and knowing the
difference between right and wrong without specifying what constitutes
right and wrong (This is a whole debate unto itself and subject to cultural
and individual relativism) Suffice it to say here that morality sets the
stage for ethics and therefore the code of conduct by which business
activity is carried out and allowed to be carried out by national and
international rules and standards
At the corporate level the interpretation of those rules and standards is often
what defines business ethics affected by the specific circumstances and socio-
cultural context in which the business or public sector organisation is operatingWhile all corporate entities in theory are directly influenced by personal
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morality and ethics in practice there is often a gap between the behaviour of
individuals within the working environment and outside it This we would
argue is one of the major factors leading to mistrust of big business where the
separation of ownership and management is greatest and so open to abuse
Even if directorssenior managers are not acting unethically it is likely they
would act differently if the money and the company about which they are
making decisions were their own (There are obvious exceptions as with any
generalisation)
At the individual level this separation creates a distinct ethical model - business
ethics - which depending on factors like personality peer pressure and the
socio-political environment can be closer or further away from the individuals
own moralethical code of conduct With limited liability meaning individuals
are protected this can affect smaller businesses too as the consequences of ones
actions has a greatly reduced impact on personal circumstances Clearly every
corporate entity is directly affected by the individuals moral and ethical stance -
and any difference between business and personal ethics is itself arguably an
indictment of that individual stance as it implies some level of double standards
Business ethics should permeate the wholeorganisation
The above points to the need for ethics to in the very bloodstream of the
organisation The trouble with much of the debate about corporate governance
is that it looks on it as a separate discipline a series of boxes to be ticked
including ensuring that the business is perceived to be ethical Often this results
in grandiose statements or whole reports in the annual accounts about all the
initiatives the company funds participates in or supports in other ways Worthy
as these initiatives may be in our view in most cases this is at least as much (or
more) about the perception than a real commitment to running the business
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ethically To do this requires business ethics to permeate the whole organisation
- includingespecially the recruitment process - and have measures in place to
catch questionable practices
In this way it is much less likely that people with malicious intent or susceptible
natures will survive in the organisation because such behaviour will be picked
up and fed back - crucially independently - to senior management and the
board ideally via the Senior Independent Director and other non-executives As
the famous saying goes the fish rots from the head so this requires complete
commitment from the board not only to the principles of business ethics but to
the measurement and benchmarking of ethical performance
Measuring business ethics
So we would define business ethics not only as subscribing to the principles of
responsible business but actually having effective controls - including
collecting primary research data - on how each stakeholder group perceives the
companys performance on a range of issues which constitute business ethics
There are therefore probably as many ways to define business ethics as there are
people This presents a challenge for business But in an age of moral
relativism it is very important that the directors recognise that the general
public has its own broad view on these issues and if the directors depart too far
from that view they will invite trouble no matter how much they may feel thatthey are in the mainstream of their own industry culture
The issue of business ethics is fundamental to corporate governance of course
not least because corporate governance is often itself defined as business ethics
Good corporate governance lies in the eye of the stakeholder and needs to
recognise that different individuals and stakeholder groups define business
ethics differently In that light we have decided to take the unusual step of not
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only setting out the issues surrounding business ethics but opening up the
debate to visitors to this website In other words we are applying our own
methodology of stakeholder communication and involvement to ourselves - to
hold a mirror up to our approach to walk the walk as it were
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3BENEFITS OF ETHICAL PRACTISES
Why ethics in business Ethical guidelines tend to maximize profits while
minimizing the conflict and disruptions that slow business growth Ethical
practices also protect against legal trouble sustain good health and keep away
the kinds of financial predators that can scar an individual and destroy a
business When one is acting from as ethical base it is easy to recognize and
experience contrast when dealing with those acting unethically Learning to
recognize (and thereby avoid) dishonest and predatory business people is one of
the advantages of ethical behavior
The ethical nature of a small business can be broken down into three categories
the legitimate businesses the criminal enterprise and those that operate in the
gray areas between the two Those who would lean toward the latter two
categories risk allowing deception to become a way of life Going down this
path can ultimately ruin a business as occasional temptations subtly transform a
business into a criminal enterprise
Although a business may appear to be successful and prosperous there are
harmful ramifications when behaving unethically One might appear to be asuccessful contractor when in fact that personrsquos focus is on cheating the
customer That may result in more income but the associated negatives include
damaged health client hassles and legal actions mdash not to mention a highly
undesirable reputation within the local community While crime may pay those
who are not good at it will suffer severe repercussions
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Of the nearly two hundred categories to be listed to the left as links the
ethicality of business actions using a variety of subcategories to highlight a
particular activity A business activity can be reputable disreputable or shady
Some actions are predatory while others are outright criminal Some activities
that seem unethical such as a grocer selling low-quality vegetables while
creating high-quality expectations are customarily acceptable practices This
brings to light the fact that there are standards of the industry in all business
categories that mitigate the ethicality of a sales tactic Part of the ethical
evaluation of an action might be whether it is a ―professional or
―unprofessional
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4 Effect of the Global Economy on Business Ethics
Ethics are derived from personal values and across the world there are many
different cultures with different values as their base Cultural values have a
strong influence in the way business is conducted and as the economy expands
to become truly global it is inevitable that contradictory ethical stances willcome into conflict
For many years governments have attempted to use trade to impact the culture
of other countries Trade embargoes have been used in an attempt to change
behaviors in response to civil wars and human rights with mixed success With
the growth of a true global economy there is an opportunity to establish and
enforce a high standard of global business ethics
There are many examples of what we would consider unethical business
practice in the world today Paying officials for access to decision makers is a
corrupt practice but in countries where this operates it is a part of normal
business In countries where child labor is used in the production of goods
children are considered to be an integral part of the economy contributing to
family income for us the idea is abhorrent and has been outlawed LikeEngland and the USA during the industrial revolution the health and safety of
workers is not part of the equation in developing countries where labor is cheap
and plentiful
The global economy has shifted the power to impact the world in a lasting way
from governments to multinational companies Developing countries are eager
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to form partnerships with these global giants and are willing to conform to new
requirements in order to do so By refusing to deal with countries or businesses
who engage in unethical practice these companies can have a real effect on
introducing common ethical standards for business across the world
Small businesses wanting to operate in global markets do not have the same
ability to force compliance with good business ethics they do however have the
ability to investigate how the goods they are purchasing from foreign sources
are made By choosing not to deal with companies who engage in questionable
practices every business owner can contribute to establishing higher standards
Market forces can be a catalyst for change but will businesses take the
opportunity to enforce a high standard of ethical behavior when not doing so
could result in lower costs and a better bottom line The answer to this is only if
the consumer insists upon it Just as multinationals can force foreign business to
comply with their ethical standards consumers can force business to take this
line
As the world markets open up and individual cultures and business practices
become more visible consumers are again in a position to be discerning in their
brand choice supporting companies who enforce high ethical standards
While it appears there is a genuine opportunity to improve the standards of
business ethics across the globe it should not be forgotten that unethical
business practices are not restricted to any particular country or culture Some
individuals will always put personal gain ahead of ethical practice think Enron
Arthur Anderson WorldCom Barings Bank and most recently Societe
Generale A global economy will operate regardless of the ethical environment
and there is at least as much opportunity for promoting unethical practice as
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there is the chance to change for the better
It is the individual consumer business owner and shareholder who have the
power to insist on change Are you willing to pay a little more to support the
eradication of child labor worldwide or will you pocket the extra dollar you
save and convince yourself that the little that you can do will make no
difference
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5 CODE OF ETHICS
Codes of ethics are statements of values and principles that determine the
purpose of the company They aim to clarify the ethics of the company and to
define its responsibilities to the different groups of stakeholders as well as
determining the responsibilities of its employees The meaning with codes of
ethics is to say ―This is how we expect you to behave whereas the purpose
with codes of conduct is to state the rules determining what must or must not be
done The rules are stated either affirmatively or as prohibitions Penalties for
violating the rules can be identified and systems for how to appeal defined
(Ibid) Some authors do not separate these from each other and instead they look
at them with their context as two words for the same thing
THE PURPOSE WITH CODES OF ETHICS
There are several reasons for why a company has a code of ethics
To manage or respond to internal organizational activity A code can help
to encourage employees to include particular values in their own
decision-making or to offer help and assistance to employees struggling
with ethical questions in business
A code may be used as a symbolic management tool and provide a
language for conceptualizing the events of organizational activity and
thereby redefine some behavior as problematic and other as preferred
A code may also be used as a mean for making roles and expectations
within the organization clear Within the firm a code of ethics can provide
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a legitimate reason for control and supervision control for the sake of
ethics may prove to be more acceptable in the organization than control
for the sake of profit does however note that codes of ethics can be a
dishonest way of gaining legitimacy in the eyes of shareholders
The goal of the code can also be to control or regulate the behavior of
employees in order to follow legal requirements
Another reason for having a code of ethics might be a wish to manage or
respond to specific stakeholdersrsquo demands or expectations in order to
achieve benefits or to avoid harm to the firm
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6ETHICS TRANING
Ethics training has become more important as organizations have attempted to
ensure that their managers and employees act in ways which avoid legal
wrongdoing and promote a positive climate for employee relations Ethics
training is furthermore according to West et al (1998) an approach meant to
promote ethical behavior to managers and employees and ethics trainingincreases attention to ethical issues and behaviour
Ethics training has a significant influence on the perceptions of conduct among
employees Ethics training also provides circulation of information among the
employees and discussion of new laws and standards of ethics More recent
studies have found that 44 percent of the largest US corporations provide their
employees with some kind of ethics training For most of the employees ethics
training and education occurs approximately every five years
There are four objectives with an ethical training program
The first goal is the fostering of awareness of the ethical components of
managerial decision-making
The second goal is the legitimization of ethical components as an integralpart of such managerial decision-making
A third goal is the provision of conceptual frameworks for analyzing the
ethical components and to help individuals become confident in their use
The final goal of an ethics training program is helping participants to
apply ethical analysis to day-to-day business activities
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During a training program there are many issues that are important to discuss
for example how ethics can be managed and interpreted in the day-to-day
activity of the organization A training program in ethics is a way to improve
the ethics of an organization The following issues should be included in an
ethics-training program
Teach the employees to identify the moral components in their
performance
Clarify the importance of ethics for stakeholders and the organization
Provide methods of outlining analyzing resolving and implementing
moral issues
Avoid or reduce uncertainty about who is responsible for what and to
what degree
Create discuss and resolve actual moral issues
Communicate reinforce clarify and develop the code of conduct and
other ethic measures
Explain and test the use of tools that can be applied during the
development process
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7 Process of Making Ethical Decisions
Ethical decision making refers to the process of evaluating and choosing among
alternatives in a manner consistent with ethical principles In making ethical
decisions it is necessary to
Notice and eliminate unethical options - right vs wrong Ethical thinking
requires a sensitivity to perceive the ethical implications of decisions
Evaluate complex ambiguous and incomplete facts It is often difficult to
obtain all necessary information
Select the best ethical alternative Resolve any ethical dilemmas - right
vs right Not all ethical responses to a situation are equal
Have ethical commitment ethical consciousness and ethical competency
Ethical thinking and decision making takes practice
Future conflict between a persons moral choices and an organizations
ethical decisions are most easily addressed as someone seeks to join the
organization If a person is ready to join a company or business it is
important that he (or she) be presented with the companys core values
and code of conduct (if available) The prospective new member must
then determine if it is possible to reconcile their moral choices with the
organizations ethics as conveyed in the companys values and code of
conduct Agreement to join the company implicitly assumes that this
reconciliation has taken place but it can be made explicit by requiring
agreement to a code of conduct
Given this understanding that should exist between the company and the
individual a change to the companys values and code of conduct should
be given careful consideration Changing the basis for the organizations
ethics in decision making in theory requires a new agreement with each
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individual to reconcile with their personal moral choices In practice this
change can lead to conflict as an individuals morals now lead to choices
that violate the companys decision making ethics
Corporate Ombudsman The corporate ombuds office struggles against a perception It is often
viewed by senior management as a ―non-revenue center and it is oftendepreciated for that reason
There is ―constant pressure on every non-revenue generating office or
department (ethics and compliance officers are familiar with this) over
time particularly in an economic downturn notes attorney Charles LHoward
Some companies have ethics officers Some have ombudsmen Both arehedges against organizational wrongdoing Both offer a place to go for
employees to report corporate misconduct An ombudsman can simply deliver more in the way of confidentiality to
employees than can an ethics or compliance officer mdash something that is
important given that most employees still think they will suffer retaliationif they report wrongdoing Many are happy to go to ethics and
compliance offices mdash but not all Is the wrongdoing being sanctioned fromabove They arenrsquot always sure ―It takes an unusual person to go
forward and just report Howard tells us People will go to the office and
ask a question but itrsquos not the real question Itrsquos more of a test question
The caller might ask about a company policy But after someconversation it turns out that person is not interested in ethics and
compliance policy in general but rather in the companyrsquos kickback policy specifically mdash because the person believes his or her boss may be
taking kickbacks
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CREATING AN ETHICAL WORKPLACE
Business managers in most organizations commonly strive to encourage ethical
practices not only to ensure moral conduct but also to gain whatever business
advantage there may be in having potential consumers and employees regard
the company as ethical Creating distributing and continually improving a
companys code of ethics is one usual step managers can take to establish an
ethical workplace
Another step managers can take is to create a special office or department with
the responsibility of ensuring ethical practices within the organization For
example management at a major supplier of missile systems and aircraft
components has established a corporate ethics office This ethics office is a
tangible sign to all employees that management is serious about encouraging
ethical practices within the company
Another way to promote ethics in the workplace is to provide the work force
with appropriate training Several companies conduct training programs aimed
at encouraging ethical practices within their organizations Such pro grams do
not attempt to teach what is moral or ethical but rather to give business
managers criteria they can use to help determine how ethical a certain action
might be
Finally managers can take responsibility for creating and sustaining conditionsin which people are likely to behave ethically and for minimizing conditions in
which people might be tempted to behave unethically Two practices that
commonly inspire unethical behavior in organizations are giving unusually high
rewards for good performance and unusually severe punishments for poor
performance By eliminating such factors managers can reduce much of the
pressure that people feel to perform unethically They can also promote the
social responsibility of the organization
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8 SOCIAL RESPONSIBILITY OF BUSINESS
Business ethics and social responsibility are often seen as instruments for
improving the functioning of a corporation to add value to business like other
tools It has 3 dimensions
a) Good Governance
b) Corporate social responsibility
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c) Environmental accountability
The top management is not only responsible to envision such a change but to
translate this vision into practises and also make sure that they adopt a balanced
approach towards three dimensions
a) Good Governance
Good governance is an indeterminate term used in development literature
to describe how public institutions conduct public affairs and manage
public resources in order to guarantee the realization of human
rights Governance describes the process of decision-making and the
process by which decisions are implemented (or not implemented) The
termgovernance can apply to corporate international national local
governance or to the interactions between other sectors of society
The concept of good governance often emerges as a model to compare
ineffective economies or political bodies with viable economies and
political bodies Because the most successful governments in the
contemporary world are liberal democratic states concentrated in Europe
and the Americas those countries institutions often set the standards by
which to compare other states institutions Because the term good
governance can be focused on any one form of governance aid
organizations and the authorities of developed countries often will focus
the meaning of good governance to a set of requirement that conform to
the organizations agenda making good governance imply many
different things in many different contexts
The corporations are formed on the basis of division of ownership and
control in which the investor or owner relies on the manager ie CEO to
manage the business on his behalf which implies that principal agent
relationship exists between investor and manager which causes the room
for asymmetric information There should be transparency in the process
The objective of good governance is to have system of controlling and
managing so that the interest of the owner may be protected Therefore
ethical structure has the implication for good governance which means
profitIt is important to make profits within ethical framework Business
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has to be done ethically the profits are to be taken seriously if not it
would be interpreted as if the business is not indulging into good
governance
b) Corporate Social Responsibility
Corporate social responsibility (CSR also called corporate conscience
corporate citizenship social performance or sustainable responsible
business is a form of corporate self-regulation integrated into a business model
CSR policy functions as a built-in self-regulating mechanism whereby business
monitors and ensures its active compliance with the spirit of the law ethical
standards and international norms The goal of CSR is to embrace
responsibility for the companys actions and encourage a positive impact
through its activities on the environment consumers employees communities
stakeholders and all other members of the public sphere
The term corporate social responsibility came into common use in the late
1960s and early 1970s after many multinational corporations formed the term
stakeholder meaning those on whom an organizations activities have an
impact It was used to describe corporate owners beyond shareholders as a
result of an influential book by R Edward Freeman Strategic management a
stakeholder approach in 1984 Proponents argue that corporations make more
long term profits by operating with a perspective while critics argue that CSR
distracts from the economic role of businesses Others argue CSR is merely
window-dressing or an attempt to pre-empt the role of governments as a
watchdog over powerful multinational corporations
CSR is titled to aid an organizations mission as well as a guide to what the
company stands for and will uphold to its consumers Development business
ethics is one of the forms of applied ethics that examines ethical principles and
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moral or ethical problems that can arise in a business environment ISO 26000
is the recognized international standard for CSR Public sector organizations
(the United Nations for example) adhere to the triple bottom line (TBL) It is
widely accepted that CSR adheres to similar principles but with no formal act of
legislation The UN has developed the Principles for Responsible Investment as
guidelines for investing entities
c) Environmental Accountability
As business interacts with its natural environment it draws its resources from
the environment It also influences the environment by its action Earlier
corporate dumped their wastes with impunity in the environment With the
growing awareness ans concern about environmental degradation depletion of
natural resources like water and fossil fuels and the phenomenon of global
warming there is a moral and legal pressure on corporate to realize that the earth
needs to be preserved and looked after so that the future is not affected
It also describes a companyrsquos commitment to be accountable to its environment
Therefore business has to be done ethically and it should be aware of nature to
stop its further degradation by its action
Social responsibility
The term social responsibility means different things to different people
Generally corporate social responsibility is the obligation to take action that
protects and improves the welfare of society as a whole as well as
organizational interests According to the concept of corporate social
responsibility a manager must strive to achieve both organizational and societal
goals
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Current perspectives regarding the fundamentals of social responsibility of
businesses are listed and discussed through (1) the Davis model of corporate
social responsibility (2) areas of corporate social responsibility and (3) varying
opinions on social responsibility
A model of corporate social responsibility that was developed by Keith Davis
provides five propositions that describe why and how businesses should adhere
to the obligation to take action that protects and improves the welfare of society
and the organization
Proposition 1 Social responsibility arises from social power
Proposition 2 Business shall operate as an open system with open
receipt of inputs from society and open disclosure of its operation to the
public
Proposition 3 The social costs and benefits of an activity product or
service shall be thoroughly calculated and considered in deciding whether
to proceed with it
Proposition 4 Social costs related to each activity product or service
shall be passed on to the consumer
Proposition 5 Business institutions as citizens have the responsibility to
become involved in certain social problems that are outside their normal
areas of operation
The areas in which business can become involved to protect and improve the
welfare of society are numerous and diverse Some of the most publicized of
these areas are urban affairs consumer affairs environmental affairs and
employment practices Although numerous businesses are involved in socially
responsible activities much controversy persists about whether such
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involvement is necessary or appropriate There are several arguments for and
against businesses performing socially responsible activities
The best-known argument supporting such activities by business is that becausebusiness is a subset of and exerts a significant impact on society it has the
responsibility to help improve society Since society asks no more and no less of
any of its members why should business be exempt from such responsibility
Additionally profitability and growth go hand in hand with responsible
treatment of employees customers and the community However studies have
not indicated any clear relationship between corporate social responsibility and
profitability
One of the better known arguments against such activities is advanced by the
distinguished economist Milton Friedman Friedman argues that making
business managers simultaneously responsible to business owners for reaching
profit objectives and to society for enhancing societal welfare represents a
conflict of interest that has the potential to cause the demise of business
According to Friedman this demise almost certainly will occur if business
continually is forced to perform socially responsible behavior that is in direct
conflict with private organizational objectives He also argues that to require
business managers to pursue socially responsible objectives may be unethical
since it requires managers to spend money that really belongs to other
individuals
Regardless of which argument or combination of arguments particular managers
might support they generally should make a concerted effort to perform all
legally required socially responsible activities consider voluntarily performing
socially responsible activities beyond those legally required and inform all
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relevant individuals of the extent to which their organization will become
involved in performing social responsibility activities
Federal law requires that businesses perform certain socially responsibleactivities In fact several government agencies have been established and are
maintained to develop such business-related legislation and to make sure the
laws are followed The Environmental Protection Agency does indeed have the
authority to require businesses to adhere to certain socially responsible
environmental standards Adherence to legislated social responsibilities
represents the minimum standard of social responsibility performance that
business leaders must achieve Managers must ask themselves however how
far beyond the minimum they should attempt to go mdash a difficult and complicated
question that entails assessing the positive and negative outcomes of performing
socially responsible activities Only those activities that contribute to the
businesss success while contributing to the welfare of society should be
undertaken
Social Responsiveness
Social responsiveness is the degree of effectiveness and efficiency an
organization displays in pursuing its social responsibilities The greater the
degree of effectiveness and efficiency the more socially responsive the
organization is said to be The socially responsive organization that is both
effective and efficient meets its social responsibilities without wasting
organizational resources in the process Determining exactly which social
responsibilities an organization should pursue and then deciding how to pursue
them are perhaps the two most critical decision-making aspects of maintaining a
high level of social responsiveness within an organization
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That is managers must decide whether their organization should undertake the
activities on its own or acquire the help of outsiders with more expertise in the
area
In addition to decision making various approaches to meeting social obligations
are another determinant of an organizations level of social responsiveness A
desirable and socially responsive approach to meeting social obligations
involves the following
Incorporating social goals into the annual planning process
Seeking comparative industry norms for social programs
Presenting reports to organization members the board of directors and
stockholders on progress in social responsibility
Experimenting with different approaches for measuring social
performance
Attempting to measure the cost of social programs as well as the return
on social program investments
S Prakash Sethi presents three management approaches to meeting social
obligations (1) the social obligation approach (2) the social responsibility
approach and (3) the social responsiveness approach Each of Sethis three
approaches contains behavior that reflects a somewhat different attitude with
regard to businesses performing social responsible activities The social
obligation approach for example considers business as having primarily
economic purposes and confines social responsibility activity mainly to
conformance to existing laws The socially responsible approach sees business
as having both economic and societal goals The social responsiveness approach
considers business as having both societal and economic goals as well as the
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obligation to anticipate upcoming social problems and to work actively to
prevent their appearance
Organizations characterized by attitudes and behaviors consistent with thesocial responsiveness approach generally are more socially responsive than
organizations characterized by attitudes and behaviors consistent with either the
social responsibility approach or the social obligation approach Also
organizations characterized by the social responsibility approach generally
achieve higher levels of social responsiveness than organizations characterized
by the social obligation approach As one moves from the social obligation
approach to the social responsiveness approach management becomes more
proactive Proactive managers will do what is prudent from a business
viewpoint to reduce liabilities whether an action is required by law or not
Areas of Measurement
To be consistent measurements to gauge organizational progress in reaching
socially responsible objectives can be performed The specific areas in which
individual companies actually take such measurements vary of course
depending on the specific objectives of the companies All companies however
probably should take such measurements in at least the following four major
areas
1 Economic function This measurement gives some indication of the
economic contribution the organization is making to society
2 Quality-of-life The measurement of quality of life should focus on
whether the organization is improving or degrading the general quality of
life in society
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3 Social investment The measurement of social investment deals with the
degree to which the organization is investing both money and human
resources to solve community social problems
4 Problem-solving The measurement of problem solving should focus on
the degree to which the organization deals with social problems
Managers in todays business world increasingly need to be aware of two
separate but interrelated concerns mdash business ethics and social responsibility
9 Ethical Corporate Culture
Whenever intolerable business situations arise overseas managers should be
guided by precise statements that spell out the behavior and operating practices
that the company demands In addition codes of conduct must provide clear
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direction about appropriate ethical behavior when the temptation to behave
unethically is strongest
The bland statement in a code of conduct that bribery is unacceptable is useless
unless it is accompanied by specific guidelines for dealing with gift giving
payments to get goods through customs and ―requests from intermediaries
who are hired to ask for bribes
There are three categories of ethical theories
metaethics
normative ethics and
applied ethics
Metaethics is the study of the origin and meaning of ethical concepts Broadly
it deals with metaphysical psychological and linguistic issues
Normative ethics establishes certain moral standards for human behaviorNormative ethics is further classified as teleological deontological and virtue
ethics
Applied ethics deals with specific controversial issues like capital punishment
and nuclear war
With the growing strength of consumer movements and rising levels of
awareness among stakeholders corporations are realizing that stakeholders and
consumers are no longer indifferent to unethical practices like financial
irregularities tax-evasion poor quality products and services kick-backs non-
compliance with environmental issues and hazardous working conditions
Many Indian companies too have recognized the importance of integrity
transparency and open communications
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They believe that the goodwill resulting from adopting and successfully
implementing a code of business ethics will in the long run translate into
economic gains Today investors want to ensure that the companies they invest
in are not only managed properly but also have proper corporate governance
They regard corporate governance as a control mechanism that ensures the
optimum use of the human physical and financial resources of an enterprise
Companies have now begun to integrate ethics into their corporate cultures and
concentrate on putting appropriate corporate governance mechanisms in place
Business Ethics and Corporate Governance discusses the theories of ethics and
corporate governance and explains how they can be applied in various business
situations The book also provides some contemporary case studies to enable the
students and managers to gain a deeper appreciation of the role of ethics andcorporate governance in building successful businesses
10 CONCLUSION
Social responsibility is a voluntary effort on the part of business to take
various steps to satisfy the expectation of the different interest groups
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Public Image - The activities of business towards the welfare of the
society earn goodwill and reputation for the business
Survival and Growth -Every business is a part of the society So for its
survival and
growth support from the society is very much essential Business
utilizes the available resources like power water land roads etc of the
society So it should be the responsibility of every business to spend a
part of its profit for the welfare of the society
Consumer Awareness - Now-a-days consumers have become very
conscious about their rights They protest against the supply of inferior
and harmful products by forming different groups This has made it
obligatory for the business to protect the interest of the consumers by
providing quality products at the most competitive price
CASE STUDY
Zuumlrichs Eco-friendly Waste Management System
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In 1985 the Social Democrat Party of Zuumlrich started an initiative for an
ecological waste management system in association with The Zuumlrich Waste
Department (AWZ) ndash to dispose waste in an eco friendly manner It comprised
of a project called Zuumlrich-Recycling introduction of official trash bags called
Zuumlri-sacksand an information campaign with consumer oriented advice
AWZ made it mandatory for all residents of Zuumlrich to use the Zuumlri-sacks which
had to be purchased from grocery stores for waste disposal It followed the
concept of Pay as you Throwand people were fined if they used bags other than
Zuumlri-sacks
The Zuumlri-sacks were quite expensive and people were wary of throwing more
garbage which resulted in decreased garbage production Collection points were
also set up in the city to collect recyclable waste An information campaign was
started to create awareness among the residents of Zuumlrich city about the
ecological idea behind the waste management program of AWZ The program
had a positive effect on the city and reduced the incinerator waste by about 24
within the first few years It was also successful in reducing the per-capita waste
in Zuumlrich
The (No) Waste Land
One event that grabbed the attention of sports lovers in 2008 was Euro 20083
which was held jointly by Switzerland and Austria between June 7 and June 29
2008 The tournament was played at eight venues ndash four in Austria and four in
Switzerland4
Like other cities where the matches were held Zuumlrich also made several
arrangements such as converting some areas into pedestrian zones and setting
up Fan Mile5 But there was one feature that differentiated Zuumlrich from other
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cities holding the Euro 2008 In Zuumlrich fans were to use returnable glasses for
drinking beer and non-alcoholic beverages were to be sold in recyclable bottles
The New Waste Management System
On December 2 1990 the electorate of Zuumlrich agreed to the new specifications
for waste disposal service The specifications of the ecological waste
management system indicated ways by which the creation of waste could be
avoided and useful materials separated out
Implementing the New System
The new waste management system was implemented in 1991 with the project
Zuumlrich Recyclingthat involved collection of recyclable material like bottles
broken glass metals used oils etc Around 170 user-friendly collection points
were established to make it easier for people to hand over recycling materials
free of charge
By accepting recyclable material free the Waste Department offered the people
of Zuumlrich a financial incentive and motivated them to support Zuumlrich
Recycling
The Waste Management System was successful in changing the waste disposal
method from incineration to an ecological waste management system Over 97
percent of the population of Zuumlrich cooperated with the new system and
accepted the sack charges as per a survey conducted in 1995 Extensive
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publicity was said to be one of the reasons for the high acceptance of the Zuumlri-
sack
BIBLIOGRAPHY
httpwwwcapsimcombusiness-
simulationslandingethicscfmgclid=CIPDpp7C0awCFcN66wodck2cog
httpwwwwisegeekcom
httpwwwutmedustaffjfieservitaresearchbusbookhtm
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 4040
httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020
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3
EXECUTIVE SUMMARY
Business ethics (also corporate ethics) is a form of applied ethics orprofessional ethics that examines ethical principles and moral or ethical
problems that arise in a business environment It applies to all aspects of
business conduct and is relevant to the conduct of individuals and entire
organizations
Business ethical norms reflect the norms of each historical period As time
passes norms evolve causing accepted behaviors to become objectionable
Business ethics and the resulting behavior evolved as well Business was
involved in slavery colonialism and the cold war
The term business ethics came into common use in the United States in the
early 1970s By the mid-1980s at least 500 courses in business ethics reached
40000 students using some twenty textbooks and at least ten casebooks along
supported by professional societies centers and journals of business ethics The
Society for Business Ethics was started in 1980 European business schools
adopted business ethics after 1987 commencing with the European Business
Ethics Network (EBEN) In 1982 the first single-authored books in the field
appeared
Firms started highlighting their ethical stature in the late 1980s and early 1990s
possibly trying to distance themselves from the business scandals of the day
such as the savings and loan crisis The idea of business ethics caught the
attention of academics media and business firms by the end of the Cold War
However legitimate criticism of business practices was attacked for infringing
the freedom of entrepreneurs and critics were accused of supporting
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communists This scuttled the discourse of business ethics both in media and
academia
Ethical issues include the rights and duties between a company and itsemployees suppliers customers and neighbors its fiduciary responsibility to its
shareholders Issues concerning relations between different companies include
hostile take-overs and industrial espionage Related issues include corporate
governancecorporate social entrepreneurship political contributions legal
issues such as the ethical debate over introducing a crime of corporate
manslaughter and the marketing of corporations ethics policies
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1 INTRODUCTION
Ethics also known as moral philosophy is a branch of philosophy that
addresses questions about morality mdash that is concepts such as good and evil
right and wrong virtue and vice justice and crime etc
Business ethics has both normative and descriptive dimensions As a corporate
practice and a career specialization the field is primarily normative Academics
attempting to understand business 5ehaviour employ descriptive methods The
range and quantity of business ethical issues reflects the interaction of profit-
maximizing 5ehaviour with non-economic concerns Interest in business ethics
accelerated dramatically during the 1980s and 1990s both within major
corporations and within academia
For example today most major corporations promote their commitment to non-
economic values under headings such as ethics codes and social responsibility
charters
Governments use laws and regulations to point business 5ehaviour in what they
perceive to be beneficial directions Ethics implicitly regulates areas and details
of 5ehaviour that lie beyond governmental control The emergence of large
corporations with limited relationships and sensitivity to the communities in
which they operate accelerated the development of formal ethics regimes
Economist Milton Friedman writes that corporate executivesrsquo ―responsibility
generally will be to make as much money as possible while conforming to their
basic rules of the society both those embodied in law and those embodied in
ethical custom Friedman also said ―the only entities who can have
responsibilities are individuals A business cannot have responsibilities
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2EVOLUTION OF ETHICS
The evolution of ethics chronicles a long history of problems related to the use
(and misuse) of power money and emotions Some businesses create conflict in
the process of making money while others create a peaceful environment in
which a business can grow and prosper Being ethical means having fewer
problems less stress and more respect from the buying public Respect and
acceptance in a community derives certain rare nectars of civilization that can
make the business experience rewarding beyond monetary considerations A
fundamental choice business people must make is whether to focus on short-
terms gains or the long-term stability and growth an ethical business produces
The object of an ethical business is to build a stable environment that minimizes
unexpected problems and maximize peace prosperity and productivity
Philosophical ethics is a world away from the practical ethics of business
Ethical rules have evolved (in real-time not in theory) from the effects of bad
management greed immaturity and inefficient actions Business ethics are a
function of experience of what works and what does not Real-time
circumstances sometimes force a businessperson to bend the rules in order to
survive There are demands on the businessperson other than raw survival that
shape business ethics The term flow for example is a consideration in the
practical ethics of business If a defect is discovered on an assembly line that
degrades a product though not seriously one does not simply shut down
production so that the product can meet the ideal
There are many intervening problems in day-to-day business that prevent
business people from being totally ethical consistent and fair The idea of ethics
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is a dynamic concept so it is difficult to determine in the moment what is
ethical and what is not What is more important to know from an ethical
standpoint is whether a deviation from the ideal is temporary frequently
repeated or a permanent business strategy
BUSINESS ETHICS
It must be remembered business ethics is about the human qualities of a
businessperson mdash not the angelic qualities As such when a businessperson is
overwhelmed one must expect the possibility that ethical rules will be
temporarily bent For example you are overwhelmed with work your child is
sick and you need to get home right away hellip but you must finish billing out
some work you performed for a customer in order to receive the check You do
not know exactly how much they owe you but it would be un-businesslike to
simply let the client leave and collect later So you pick a high number that
covers all the possibilities The bill technically is not consistent with your
reputation for fairness and price but it is a price you simply must charge to
plow through you work and get on to more important tasks This is known as an
ethical lapse mdash a short-term and rare occurrence in your business experience
This is to say ethics for a businessperson is not about some philosophical idea
of the mind Rather it is about trying to attain a reasonable balance between the
need to survive (and make a profit) and meeting the ideal of ethical action
Three levels of business ethics
A way of classifying the diverse elements therein
the macro level
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o the role of business in the national and international orgnisation of
society
o the relative virtues of different politicalsocial systesms such as
free enterprise centrally planned economies etc
o international relationships and the role of business on an
international scale
the corporate level
o corporate social responsibility
o ethical issues facing individual corporate entities (private and
public sector) when formulating and implementing strategies
the individual level
o the behaviour and actions of individuals within organisations
At the highest (macro) level we ask the fundamental question of the role
of business in society and what governance model works best to deliver
the most benefits in a moral and responsible way Morality itself is of
course a widely interpretable concept but for this purpose we will assume
a broad understanding that of proper behaviour and knowing the
difference between right and wrong without specifying what constitutes
right and wrong (This is a whole debate unto itself and subject to cultural
and individual relativism) Suffice it to say here that morality sets the
stage for ethics and therefore the code of conduct by which business
activity is carried out and allowed to be carried out by national and
international rules and standards
At the corporate level the interpretation of those rules and standards is often
what defines business ethics affected by the specific circumstances and socio-
cultural context in which the business or public sector organisation is operatingWhile all corporate entities in theory are directly influenced by personal
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morality and ethics in practice there is often a gap between the behaviour of
individuals within the working environment and outside it This we would
argue is one of the major factors leading to mistrust of big business where the
separation of ownership and management is greatest and so open to abuse
Even if directorssenior managers are not acting unethically it is likely they
would act differently if the money and the company about which they are
making decisions were their own (There are obvious exceptions as with any
generalisation)
At the individual level this separation creates a distinct ethical model - business
ethics - which depending on factors like personality peer pressure and the
socio-political environment can be closer or further away from the individuals
own moralethical code of conduct With limited liability meaning individuals
are protected this can affect smaller businesses too as the consequences of ones
actions has a greatly reduced impact on personal circumstances Clearly every
corporate entity is directly affected by the individuals moral and ethical stance -
and any difference between business and personal ethics is itself arguably an
indictment of that individual stance as it implies some level of double standards
Business ethics should permeate the wholeorganisation
The above points to the need for ethics to in the very bloodstream of the
organisation The trouble with much of the debate about corporate governance
is that it looks on it as a separate discipline a series of boxes to be ticked
including ensuring that the business is perceived to be ethical Often this results
in grandiose statements or whole reports in the annual accounts about all the
initiatives the company funds participates in or supports in other ways Worthy
as these initiatives may be in our view in most cases this is at least as much (or
more) about the perception than a real commitment to running the business
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ethically To do this requires business ethics to permeate the whole organisation
- includingespecially the recruitment process - and have measures in place to
catch questionable practices
In this way it is much less likely that people with malicious intent or susceptible
natures will survive in the organisation because such behaviour will be picked
up and fed back - crucially independently - to senior management and the
board ideally via the Senior Independent Director and other non-executives As
the famous saying goes the fish rots from the head so this requires complete
commitment from the board not only to the principles of business ethics but to
the measurement and benchmarking of ethical performance
Measuring business ethics
So we would define business ethics not only as subscribing to the principles of
responsible business but actually having effective controls - including
collecting primary research data - on how each stakeholder group perceives the
companys performance on a range of issues which constitute business ethics
There are therefore probably as many ways to define business ethics as there are
people This presents a challenge for business But in an age of moral
relativism it is very important that the directors recognise that the general
public has its own broad view on these issues and if the directors depart too far
from that view they will invite trouble no matter how much they may feel thatthey are in the mainstream of their own industry culture
The issue of business ethics is fundamental to corporate governance of course
not least because corporate governance is often itself defined as business ethics
Good corporate governance lies in the eye of the stakeholder and needs to
recognise that different individuals and stakeholder groups define business
ethics differently In that light we have decided to take the unusual step of not
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only setting out the issues surrounding business ethics but opening up the
debate to visitors to this website In other words we are applying our own
methodology of stakeholder communication and involvement to ourselves - to
hold a mirror up to our approach to walk the walk as it were
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3BENEFITS OF ETHICAL PRACTISES
Why ethics in business Ethical guidelines tend to maximize profits while
minimizing the conflict and disruptions that slow business growth Ethical
practices also protect against legal trouble sustain good health and keep away
the kinds of financial predators that can scar an individual and destroy a
business When one is acting from as ethical base it is easy to recognize and
experience contrast when dealing with those acting unethically Learning to
recognize (and thereby avoid) dishonest and predatory business people is one of
the advantages of ethical behavior
The ethical nature of a small business can be broken down into three categories
the legitimate businesses the criminal enterprise and those that operate in the
gray areas between the two Those who would lean toward the latter two
categories risk allowing deception to become a way of life Going down this
path can ultimately ruin a business as occasional temptations subtly transform a
business into a criminal enterprise
Although a business may appear to be successful and prosperous there are
harmful ramifications when behaving unethically One might appear to be asuccessful contractor when in fact that personrsquos focus is on cheating the
customer That may result in more income but the associated negatives include
damaged health client hassles and legal actions mdash not to mention a highly
undesirable reputation within the local community While crime may pay those
who are not good at it will suffer severe repercussions
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Of the nearly two hundred categories to be listed to the left as links the
ethicality of business actions using a variety of subcategories to highlight a
particular activity A business activity can be reputable disreputable or shady
Some actions are predatory while others are outright criminal Some activities
that seem unethical such as a grocer selling low-quality vegetables while
creating high-quality expectations are customarily acceptable practices This
brings to light the fact that there are standards of the industry in all business
categories that mitigate the ethicality of a sales tactic Part of the ethical
evaluation of an action might be whether it is a ―professional or
―unprofessional
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4 Effect of the Global Economy on Business Ethics
Ethics are derived from personal values and across the world there are many
different cultures with different values as their base Cultural values have a
strong influence in the way business is conducted and as the economy expands
to become truly global it is inevitable that contradictory ethical stances willcome into conflict
For many years governments have attempted to use trade to impact the culture
of other countries Trade embargoes have been used in an attempt to change
behaviors in response to civil wars and human rights with mixed success With
the growth of a true global economy there is an opportunity to establish and
enforce a high standard of global business ethics
There are many examples of what we would consider unethical business
practice in the world today Paying officials for access to decision makers is a
corrupt practice but in countries where this operates it is a part of normal
business In countries where child labor is used in the production of goods
children are considered to be an integral part of the economy contributing to
family income for us the idea is abhorrent and has been outlawed LikeEngland and the USA during the industrial revolution the health and safety of
workers is not part of the equation in developing countries where labor is cheap
and plentiful
The global economy has shifted the power to impact the world in a lasting way
from governments to multinational companies Developing countries are eager
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to form partnerships with these global giants and are willing to conform to new
requirements in order to do so By refusing to deal with countries or businesses
who engage in unethical practice these companies can have a real effect on
introducing common ethical standards for business across the world
Small businesses wanting to operate in global markets do not have the same
ability to force compliance with good business ethics they do however have the
ability to investigate how the goods they are purchasing from foreign sources
are made By choosing not to deal with companies who engage in questionable
practices every business owner can contribute to establishing higher standards
Market forces can be a catalyst for change but will businesses take the
opportunity to enforce a high standard of ethical behavior when not doing so
could result in lower costs and a better bottom line The answer to this is only if
the consumer insists upon it Just as multinationals can force foreign business to
comply with their ethical standards consumers can force business to take this
line
As the world markets open up and individual cultures and business practices
become more visible consumers are again in a position to be discerning in their
brand choice supporting companies who enforce high ethical standards
While it appears there is a genuine opportunity to improve the standards of
business ethics across the globe it should not be forgotten that unethical
business practices are not restricted to any particular country or culture Some
individuals will always put personal gain ahead of ethical practice think Enron
Arthur Anderson WorldCom Barings Bank and most recently Societe
Generale A global economy will operate regardless of the ethical environment
and there is at least as much opportunity for promoting unethical practice as
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there is the chance to change for the better
It is the individual consumer business owner and shareholder who have the
power to insist on change Are you willing to pay a little more to support the
eradication of child labor worldwide or will you pocket the extra dollar you
save and convince yourself that the little that you can do will make no
difference
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5 CODE OF ETHICS
Codes of ethics are statements of values and principles that determine the
purpose of the company They aim to clarify the ethics of the company and to
define its responsibilities to the different groups of stakeholders as well as
determining the responsibilities of its employees The meaning with codes of
ethics is to say ―This is how we expect you to behave whereas the purpose
with codes of conduct is to state the rules determining what must or must not be
done The rules are stated either affirmatively or as prohibitions Penalties for
violating the rules can be identified and systems for how to appeal defined
(Ibid) Some authors do not separate these from each other and instead they look
at them with their context as two words for the same thing
THE PURPOSE WITH CODES OF ETHICS
There are several reasons for why a company has a code of ethics
To manage or respond to internal organizational activity A code can help
to encourage employees to include particular values in their own
decision-making or to offer help and assistance to employees struggling
with ethical questions in business
A code may be used as a symbolic management tool and provide a
language for conceptualizing the events of organizational activity and
thereby redefine some behavior as problematic and other as preferred
A code may also be used as a mean for making roles and expectations
within the organization clear Within the firm a code of ethics can provide
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a legitimate reason for control and supervision control for the sake of
ethics may prove to be more acceptable in the organization than control
for the sake of profit does however note that codes of ethics can be a
dishonest way of gaining legitimacy in the eyes of shareholders
The goal of the code can also be to control or regulate the behavior of
employees in order to follow legal requirements
Another reason for having a code of ethics might be a wish to manage or
respond to specific stakeholdersrsquo demands or expectations in order to
achieve benefits or to avoid harm to the firm
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6ETHICS TRANING
Ethics training has become more important as organizations have attempted to
ensure that their managers and employees act in ways which avoid legal
wrongdoing and promote a positive climate for employee relations Ethics
training is furthermore according to West et al (1998) an approach meant to
promote ethical behavior to managers and employees and ethics trainingincreases attention to ethical issues and behaviour
Ethics training has a significant influence on the perceptions of conduct among
employees Ethics training also provides circulation of information among the
employees and discussion of new laws and standards of ethics More recent
studies have found that 44 percent of the largest US corporations provide their
employees with some kind of ethics training For most of the employees ethics
training and education occurs approximately every five years
There are four objectives with an ethical training program
The first goal is the fostering of awareness of the ethical components of
managerial decision-making
The second goal is the legitimization of ethical components as an integralpart of such managerial decision-making
A third goal is the provision of conceptual frameworks for analyzing the
ethical components and to help individuals become confident in their use
The final goal of an ethics training program is helping participants to
apply ethical analysis to day-to-day business activities
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During a training program there are many issues that are important to discuss
for example how ethics can be managed and interpreted in the day-to-day
activity of the organization A training program in ethics is a way to improve
the ethics of an organization The following issues should be included in an
ethics-training program
Teach the employees to identify the moral components in their
performance
Clarify the importance of ethics for stakeholders and the organization
Provide methods of outlining analyzing resolving and implementing
moral issues
Avoid or reduce uncertainty about who is responsible for what and to
what degree
Create discuss and resolve actual moral issues
Communicate reinforce clarify and develop the code of conduct and
other ethic measures
Explain and test the use of tools that can be applied during the
development process
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7 Process of Making Ethical Decisions
Ethical decision making refers to the process of evaluating and choosing among
alternatives in a manner consistent with ethical principles In making ethical
decisions it is necessary to
Notice and eliminate unethical options - right vs wrong Ethical thinking
requires a sensitivity to perceive the ethical implications of decisions
Evaluate complex ambiguous and incomplete facts It is often difficult to
obtain all necessary information
Select the best ethical alternative Resolve any ethical dilemmas - right
vs right Not all ethical responses to a situation are equal
Have ethical commitment ethical consciousness and ethical competency
Ethical thinking and decision making takes practice
Future conflict between a persons moral choices and an organizations
ethical decisions are most easily addressed as someone seeks to join the
organization If a person is ready to join a company or business it is
important that he (or she) be presented with the companys core values
and code of conduct (if available) The prospective new member must
then determine if it is possible to reconcile their moral choices with the
organizations ethics as conveyed in the companys values and code of
conduct Agreement to join the company implicitly assumes that this
reconciliation has taken place but it can be made explicit by requiring
agreement to a code of conduct
Given this understanding that should exist between the company and the
individual a change to the companys values and code of conduct should
be given careful consideration Changing the basis for the organizations
ethics in decision making in theory requires a new agreement with each
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individual to reconcile with their personal moral choices In practice this
change can lead to conflict as an individuals morals now lead to choices
that violate the companys decision making ethics
Corporate Ombudsman The corporate ombuds office struggles against a perception It is often
viewed by senior management as a ―non-revenue center and it is oftendepreciated for that reason
There is ―constant pressure on every non-revenue generating office or
department (ethics and compliance officers are familiar with this) over
time particularly in an economic downturn notes attorney Charles LHoward
Some companies have ethics officers Some have ombudsmen Both arehedges against organizational wrongdoing Both offer a place to go for
employees to report corporate misconduct An ombudsman can simply deliver more in the way of confidentiality to
employees than can an ethics or compliance officer mdash something that is
important given that most employees still think they will suffer retaliationif they report wrongdoing Many are happy to go to ethics and
compliance offices mdash but not all Is the wrongdoing being sanctioned fromabove They arenrsquot always sure ―It takes an unusual person to go
forward and just report Howard tells us People will go to the office and
ask a question but itrsquos not the real question Itrsquos more of a test question
The caller might ask about a company policy But after someconversation it turns out that person is not interested in ethics and
compliance policy in general but rather in the companyrsquos kickback policy specifically mdash because the person believes his or her boss may be
taking kickbacks
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CREATING AN ETHICAL WORKPLACE
Business managers in most organizations commonly strive to encourage ethical
practices not only to ensure moral conduct but also to gain whatever business
advantage there may be in having potential consumers and employees regard
the company as ethical Creating distributing and continually improving a
companys code of ethics is one usual step managers can take to establish an
ethical workplace
Another step managers can take is to create a special office or department with
the responsibility of ensuring ethical practices within the organization For
example management at a major supplier of missile systems and aircraft
components has established a corporate ethics office This ethics office is a
tangible sign to all employees that management is serious about encouraging
ethical practices within the company
Another way to promote ethics in the workplace is to provide the work force
with appropriate training Several companies conduct training programs aimed
at encouraging ethical practices within their organizations Such pro grams do
not attempt to teach what is moral or ethical but rather to give business
managers criteria they can use to help determine how ethical a certain action
might be
Finally managers can take responsibility for creating and sustaining conditionsin which people are likely to behave ethically and for minimizing conditions in
which people might be tempted to behave unethically Two practices that
commonly inspire unethical behavior in organizations are giving unusually high
rewards for good performance and unusually severe punishments for poor
performance By eliminating such factors managers can reduce much of the
pressure that people feel to perform unethically They can also promote the
social responsibility of the organization
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8 SOCIAL RESPONSIBILITY OF BUSINESS
Business ethics and social responsibility are often seen as instruments for
improving the functioning of a corporation to add value to business like other
tools It has 3 dimensions
a) Good Governance
b) Corporate social responsibility
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c) Environmental accountability
The top management is not only responsible to envision such a change but to
translate this vision into practises and also make sure that they adopt a balanced
approach towards three dimensions
a) Good Governance
Good governance is an indeterminate term used in development literature
to describe how public institutions conduct public affairs and manage
public resources in order to guarantee the realization of human
rights Governance describes the process of decision-making and the
process by which decisions are implemented (or not implemented) The
termgovernance can apply to corporate international national local
governance or to the interactions between other sectors of society
The concept of good governance often emerges as a model to compare
ineffective economies or political bodies with viable economies and
political bodies Because the most successful governments in the
contemporary world are liberal democratic states concentrated in Europe
and the Americas those countries institutions often set the standards by
which to compare other states institutions Because the term good
governance can be focused on any one form of governance aid
organizations and the authorities of developed countries often will focus
the meaning of good governance to a set of requirement that conform to
the organizations agenda making good governance imply many
different things in many different contexts
The corporations are formed on the basis of division of ownership and
control in which the investor or owner relies on the manager ie CEO to
manage the business on his behalf which implies that principal agent
relationship exists between investor and manager which causes the room
for asymmetric information There should be transparency in the process
The objective of good governance is to have system of controlling and
managing so that the interest of the owner may be protected Therefore
ethical structure has the implication for good governance which means
profitIt is important to make profits within ethical framework Business
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has to be done ethically the profits are to be taken seriously if not it
would be interpreted as if the business is not indulging into good
governance
b) Corporate Social Responsibility
Corporate social responsibility (CSR also called corporate conscience
corporate citizenship social performance or sustainable responsible
business is a form of corporate self-regulation integrated into a business model
CSR policy functions as a built-in self-regulating mechanism whereby business
monitors and ensures its active compliance with the spirit of the law ethical
standards and international norms The goal of CSR is to embrace
responsibility for the companys actions and encourage a positive impact
through its activities on the environment consumers employees communities
stakeholders and all other members of the public sphere
The term corporate social responsibility came into common use in the late
1960s and early 1970s after many multinational corporations formed the term
stakeholder meaning those on whom an organizations activities have an
impact It was used to describe corporate owners beyond shareholders as a
result of an influential book by R Edward Freeman Strategic management a
stakeholder approach in 1984 Proponents argue that corporations make more
long term profits by operating with a perspective while critics argue that CSR
distracts from the economic role of businesses Others argue CSR is merely
window-dressing or an attempt to pre-empt the role of governments as a
watchdog over powerful multinational corporations
CSR is titled to aid an organizations mission as well as a guide to what the
company stands for and will uphold to its consumers Development business
ethics is one of the forms of applied ethics that examines ethical principles and
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moral or ethical problems that can arise in a business environment ISO 26000
is the recognized international standard for CSR Public sector organizations
(the United Nations for example) adhere to the triple bottom line (TBL) It is
widely accepted that CSR adheres to similar principles but with no formal act of
legislation The UN has developed the Principles for Responsible Investment as
guidelines for investing entities
c) Environmental Accountability
As business interacts with its natural environment it draws its resources from
the environment It also influences the environment by its action Earlier
corporate dumped their wastes with impunity in the environment With the
growing awareness ans concern about environmental degradation depletion of
natural resources like water and fossil fuels and the phenomenon of global
warming there is a moral and legal pressure on corporate to realize that the earth
needs to be preserved and looked after so that the future is not affected
It also describes a companyrsquos commitment to be accountable to its environment
Therefore business has to be done ethically and it should be aware of nature to
stop its further degradation by its action
Social responsibility
The term social responsibility means different things to different people
Generally corporate social responsibility is the obligation to take action that
protects and improves the welfare of society as a whole as well as
organizational interests According to the concept of corporate social
responsibility a manager must strive to achieve both organizational and societal
goals
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Current perspectives regarding the fundamentals of social responsibility of
businesses are listed and discussed through (1) the Davis model of corporate
social responsibility (2) areas of corporate social responsibility and (3) varying
opinions on social responsibility
A model of corporate social responsibility that was developed by Keith Davis
provides five propositions that describe why and how businesses should adhere
to the obligation to take action that protects and improves the welfare of society
and the organization
Proposition 1 Social responsibility arises from social power
Proposition 2 Business shall operate as an open system with open
receipt of inputs from society and open disclosure of its operation to the
public
Proposition 3 The social costs and benefits of an activity product or
service shall be thoroughly calculated and considered in deciding whether
to proceed with it
Proposition 4 Social costs related to each activity product or service
shall be passed on to the consumer
Proposition 5 Business institutions as citizens have the responsibility to
become involved in certain social problems that are outside their normal
areas of operation
The areas in which business can become involved to protect and improve the
welfare of society are numerous and diverse Some of the most publicized of
these areas are urban affairs consumer affairs environmental affairs and
employment practices Although numerous businesses are involved in socially
responsible activities much controversy persists about whether such
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involvement is necessary or appropriate There are several arguments for and
against businesses performing socially responsible activities
The best-known argument supporting such activities by business is that becausebusiness is a subset of and exerts a significant impact on society it has the
responsibility to help improve society Since society asks no more and no less of
any of its members why should business be exempt from such responsibility
Additionally profitability and growth go hand in hand with responsible
treatment of employees customers and the community However studies have
not indicated any clear relationship between corporate social responsibility and
profitability
One of the better known arguments against such activities is advanced by the
distinguished economist Milton Friedman Friedman argues that making
business managers simultaneously responsible to business owners for reaching
profit objectives and to society for enhancing societal welfare represents a
conflict of interest that has the potential to cause the demise of business
According to Friedman this demise almost certainly will occur if business
continually is forced to perform socially responsible behavior that is in direct
conflict with private organizational objectives He also argues that to require
business managers to pursue socially responsible objectives may be unethical
since it requires managers to spend money that really belongs to other
individuals
Regardless of which argument or combination of arguments particular managers
might support they generally should make a concerted effort to perform all
legally required socially responsible activities consider voluntarily performing
socially responsible activities beyond those legally required and inform all
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relevant individuals of the extent to which their organization will become
involved in performing social responsibility activities
Federal law requires that businesses perform certain socially responsibleactivities In fact several government agencies have been established and are
maintained to develop such business-related legislation and to make sure the
laws are followed The Environmental Protection Agency does indeed have the
authority to require businesses to adhere to certain socially responsible
environmental standards Adherence to legislated social responsibilities
represents the minimum standard of social responsibility performance that
business leaders must achieve Managers must ask themselves however how
far beyond the minimum they should attempt to go mdash a difficult and complicated
question that entails assessing the positive and negative outcomes of performing
socially responsible activities Only those activities that contribute to the
businesss success while contributing to the welfare of society should be
undertaken
Social Responsiveness
Social responsiveness is the degree of effectiveness and efficiency an
organization displays in pursuing its social responsibilities The greater the
degree of effectiveness and efficiency the more socially responsive the
organization is said to be The socially responsive organization that is both
effective and efficient meets its social responsibilities without wasting
organizational resources in the process Determining exactly which social
responsibilities an organization should pursue and then deciding how to pursue
them are perhaps the two most critical decision-making aspects of maintaining a
high level of social responsiveness within an organization
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That is managers must decide whether their organization should undertake the
activities on its own or acquire the help of outsiders with more expertise in the
area
In addition to decision making various approaches to meeting social obligations
are another determinant of an organizations level of social responsiveness A
desirable and socially responsive approach to meeting social obligations
involves the following
Incorporating social goals into the annual planning process
Seeking comparative industry norms for social programs
Presenting reports to organization members the board of directors and
stockholders on progress in social responsibility
Experimenting with different approaches for measuring social
performance
Attempting to measure the cost of social programs as well as the return
on social program investments
S Prakash Sethi presents three management approaches to meeting social
obligations (1) the social obligation approach (2) the social responsibility
approach and (3) the social responsiveness approach Each of Sethis three
approaches contains behavior that reflects a somewhat different attitude with
regard to businesses performing social responsible activities The social
obligation approach for example considers business as having primarily
economic purposes and confines social responsibility activity mainly to
conformance to existing laws The socially responsible approach sees business
as having both economic and societal goals The social responsiveness approach
considers business as having both societal and economic goals as well as the
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obligation to anticipate upcoming social problems and to work actively to
prevent their appearance
Organizations characterized by attitudes and behaviors consistent with thesocial responsiveness approach generally are more socially responsive than
organizations characterized by attitudes and behaviors consistent with either the
social responsibility approach or the social obligation approach Also
organizations characterized by the social responsibility approach generally
achieve higher levels of social responsiveness than organizations characterized
by the social obligation approach As one moves from the social obligation
approach to the social responsiveness approach management becomes more
proactive Proactive managers will do what is prudent from a business
viewpoint to reduce liabilities whether an action is required by law or not
Areas of Measurement
To be consistent measurements to gauge organizational progress in reaching
socially responsible objectives can be performed The specific areas in which
individual companies actually take such measurements vary of course
depending on the specific objectives of the companies All companies however
probably should take such measurements in at least the following four major
areas
1 Economic function This measurement gives some indication of the
economic contribution the organization is making to society
2 Quality-of-life The measurement of quality of life should focus on
whether the organization is improving or degrading the general quality of
life in society
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3 Social investment The measurement of social investment deals with the
degree to which the organization is investing both money and human
resources to solve community social problems
4 Problem-solving The measurement of problem solving should focus on
the degree to which the organization deals with social problems
Managers in todays business world increasingly need to be aware of two
separate but interrelated concerns mdash business ethics and social responsibility
9 Ethical Corporate Culture
Whenever intolerable business situations arise overseas managers should be
guided by precise statements that spell out the behavior and operating practices
that the company demands In addition codes of conduct must provide clear
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direction about appropriate ethical behavior when the temptation to behave
unethically is strongest
The bland statement in a code of conduct that bribery is unacceptable is useless
unless it is accompanied by specific guidelines for dealing with gift giving
payments to get goods through customs and ―requests from intermediaries
who are hired to ask for bribes
There are three categories of ethical theories
metaethics
normative ethics and
applied ethics
Metaethics is the study of the origin and meaning of ethical concepts Broadly
it deals with metaphysical psychological and linguistic issues
Normative ethics establishes certain moral standards for human behaviorNormative ethics is further classified as teleological deontological and virtue
ethics
Applied ethics deals with specific controversial issues like capital punishment
and nuclear war
With the growing strength of consumer movements and rising levels of
awareness among stakeholders corporations are realizing that stakeholders and
consumers are no longer indifferent to unethical practices like financial
irregularities tax-evasion poor quality products and services kick-backs non-
compliance with environmental issues and hazardous working conditions
Many Indian companies too have recognized the importance of integrity
transparency and open communications
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They believe that the goodwill resulting from adopting and successfully
implementing a code of business ethics will in the long run translate into
economic gains Today investors want to ensure that the companies they invest
in are not only managed properly but also have proper corporate governance
They regard corporate governance as a control mechanism that ensures the
optimum use of the human physical and financial resources of an enterprise
Companies have now begun to integrate ethics into their corporate cultures and
concentrate on putting appropriate corporate governance mechanisms in place
Business Ethics and Corporate Governance discusses the theories of ethics and
corporate governance and explains how they can be applied in various business
situations The book also provides some contemporary case studies to enable the
students and managers to gain a deeper appreciation of the role of ethics andcorporate governance in building successful businesses
10 CONCLUSION
Social responsibility is a voluntary effort on the part of business to take
various steps to satisfy the expectation of the different interest groups
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Public Image - The activities of business towards the welfare of the
society earn goodwill and reputation for the business
Survival and Growth -Every business is a part of the society So for its
survival and
growth support from the society is very much essential Business
utilizes the available resources like power water land roads etc of the
society So it should be the responsibility of every business to spend a
part of its profit for the welfare of the society
Consumer Awareness - Now-a-days consumers have become very
conscious about their rights They protest against the supply of inferior
and harmful products by forming different groups This has made it
obligatory for the business to protect the interest of the consumers by
providing quality products at the most competitive price
CASE STUDY
Zuumlrichs Eco-friendly Waste Management System
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In 1985 the Social Democrat Party of Zuumlrich started an initiative for an
ecological waste management system in association with The Zuumlrich Waste
Department (AWZ) ndash to dispose waste in an eco friendly manner It comprised
of a project called Zuumlrich-Recycling introduction of official trash bags called
Zuumlri-sacksand an information campaign with consumer oriented advice
AWZ made it mandatory for all residents of Zuumlrich to use the Zuumlri-sacks which
had to be purchased from grocery stores for waste disposal It followed the
concept of Pay as you Throwand people were fined if they used bags other than
Zuumlri-sacks
The Zuumlri-sacks were quite expensive and people were wary of throwing more
garbage which resulted in decreased garbage production Collection points were
also set up in the city to collect recyclable waste An information campaign was
started to create awareness among the residents of Zuumlrich city about the
ecological idea behind the waste management program of AWZ The program
had a positive effect on the city and reduced the incinerator waste by about 24
within the first few years It was also successful in reducing the per-capita waste
in Zuumlrich
The (No) Waste Land
One event that grabbed the attention of sports lovers in 2008 was Euro 20083
which was held jointly by Switzerland and Austria between June 7 and June 29
2008 The tournament was played at eight venues ndash four in Austria and four in
Switzerland4
Like other cities where the matches were held Zuumlrich also made several
arrangements such as converting some areas into pedestrian zones and setting
up Fan Mile5 But there was one feature that differentiated Zuumlrich from other
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cities holding the Euro 2008 In Zuumlrich fans were to use returnable glasses for
drinking beer and non-alcoholic beverages were to be sold in recyclable bottles
The New Waste Management System
On December 2 1990 the electorate of Zuumlrich agreed to the new specifications
for waste disposal service The specifications of the ecological waste
management system indicated ways by which the creation of waste could be
avoided and useful materials separated out
Implementing the New System
The new waste management system was implemented in 1991 with the project
Zuumlrich Recyclingthat involved collection of recyclable material like bottles
broken glass metals used oils etc Around 170 user-friendly collection points
were established to make it easier for people to hand over recycling materials
free of charge
By accepting recyclable material free the Waste Department offered the people
of Zuumlrich a financial incentive and motivated them to support Zuumlrich
Recycling
The Waste Management System was successful in changing the waste disposal
method from incineration to an ecological waste management system Over 97
percent of the population of Zuumlrich cooperated with the new system and
accepted the sack charges as per a survey conducted in 1995 Extensive
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publicity was said to be one of the reasons for the high acceptance of the Zuumlri-
sack
BIBLIOGRAPHY
httpwwwcapsimcombusiness-
simulationslandingethicscfmgclid=CIPDpp7C0awCFcN66wodck2cog
httpwwwwisegeekcom
httpwwwutmedustaffjfieservitaresearchbusbookhtm
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 4040
httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020
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4
communists This scuttled the discourse of business ethics both in media and
academia
Ethical issues include the rights and duties between a company and itsemployees suppliers customers and neighbors its fiduciary responsibility to its
shareholders Issues concerning relations between different companies include
hostile take-overs and industrial espionage Related issues include corporate
governancecorporate social entrepreneurship political contributions legal
issues such as the ethical debate over introducing a crime of corporate
manslaughter and the marketing of corporations ethics policies
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5
1 INTRODUCTION
Ethics also known as moral philosophy is a branch of philosophy that
addresses questions about morality mdash that is concepts such as good and evil
right and wrong virtue and vice justice and crime etc
Business ethics has both normative and descriptive dimensions As a corporate
practice and a career specialization the field is primarily normative Academics
attempting to understand business 5ehaviour employ descriptive methods The
range and quantity of business ethical issues reflects the interaction of profit-
maximizing 5ehaviour with non-economic concerns Interest in business ethics
accelerated dramatically during the 1980s and 1990s both within major
corporations and within academia
For example today most major corporations promote their commitment to non-
economic values under headings such as ethics codes and social responsibility
charters
Governments use laws and regulations to point business 5ehaviour in what they
perceive to be beneficial directions Ethics implicitly regulates areas and details
of 5ehaviour that lie beyond governmental control The emergence of large
corporations with limited relationships and sensitivity to the communities in
which they operate accelerated the development of formal ethics regimes
Economist Milton Friedman writes that corporate executivesrsquo ―responsibility
generally will be to make as much money as possible while conforming to their
basic rules of the society both those embodied in law and those embodied in
ethical custom Friedman also said ―the only entities who can have
responsibilities are individuals A business cannot have responsibilities
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2EVOLUTION OF ETHICS
The evolution of ethics chronicles a long history of problems related to the use
(and misuse) of power money and emotions Some businesses create conflict in
the process of making money while others create a peaceful environment in
which a business can grow and prosper Being ethical means having fewer
problems less stress and more respect from the buying public Respect and
acceptance in a community derives certain rare nectars of civilization that can
make the business experience rewarding beyond monetary considerations A
fundamental choice business people must make is whether to focus on short-
terms gains or the long-term stability and growth an ethical business produces
The object of an ethical business is to build a stable environment that minimizes
unexpected problems and maximize peace prosperity and productivity
Philosophical ethics is a world away from the practical ethics of business
Ethical rules have evolved (in real-time not in theory) from the effects of bad
management greed immaturity and inefficient actions Business ethics are a
function of experience of what works and what does not Real-time
circumstances sometimes force a businessperson to bend the rules in order to
survive There are demands on the businessperson other than raw survival that
shape business ethics The term flow for example is a consideration in the
practical ethics of business If a defect is discovered on an assembly line that
degrades a product though not seriously one does not simply shut down
production so that the product can meet the ideal
There are many intervening problems in day-to-day business that prevent
business people from being totally ethical consistent and fair The idea of ethics
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is a dynamic concept so it is difficult to determine in the moment what is
ethical and what is not What is more important to know from an ethical
standpoint is whether a deviation from the ideal is temporary frequently
repeated or a permanent business strategy
BUSINESS ETHICS
It must be remembered business ethics is about the human qualities of a
businessperson mdash not the angelic qualities As such when a businessperson is
overwhelmed one must expect the possibility that ethical rules will be
temporarily bent For example you are overwhelmed with work your child is
sick and you need to get home right away hellip but you must finish billing out
some work you performed for a customer in order to receive the check You do
not know exactly how much they owe you but it would be un-businesslike to
simply let the client leave and collect later So you pick a high number that
covers all the possibilities The bill technically is not consistent with your
reputation for fairness and price but it is a price you simply must charge to
plow through you work and get on to more important tasks This is known as an
ethical lapse mdash a short-term and rare occurrence in your business experience
This is to say ethics for a businessperson is not about some philosophical idea
of the mind Rather it is about trying to attain a reasonable balance between the
need to survive (and make a profit) and meeting the ideal of ethical action
Three levels of business ethics
A way of classifying the diverse elements therein
the macro level
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o the role of business in the national and international orgnisation of
society
o the relative virtues of different politicalsocial systesms such as
free enterprise centrally planned economies etc
o international relationships and the role of business on an
international scale
the corporate level
o corporate social responsibility
o ethical issues facing individual corporate entities (private and
public sector) when formulating and implementing strategies
the individual level
o the behaviour and actions of individuals within organisations
At the highest (macro) level we ask the fundamental question of the role
of business in society and what governance model works best to deliver
the most benefits in a moral and responsible way Morality itself is of
course a widely interpretable concept but for this purpose we will assume
a broad understanding that of proper behaviour and knowing the
difference between right and wrong without specifying what constitutes
right and wrong (This is a whole debate unto itself and subject to cultural
and individual relativism) Suffice it to say here that morality sets the
stage for ethics and therefore the code of conduct by which business
activity is carried out and allowed to be carried out by national and
international rules and standards
At the corporate level the interpretation of those rules and standards is often
what defines business ethics affected by the specific circumstances and socio-
cultural context in which the business or public sector organisation is operatingWhile all corporate entities in theory are directly influenced by personal
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morality and ethics in practice there is often a gap between the behaviour of
individuals within the working environment and outside it This we would
argue is one of the major factors leading to mistrust of big business where the
separation of ownership and management is greatest and so open to abuse
Even if directorssenior managers are not acting unethically it is likely they
would act differently if the money and the company about which they are
making decisions were their own (There are obvious exceptions as with any
generalisation)
At the individual level this separation creates a distinct ethical model - business
ethics - which depending on factors like personality peer pressure and the
socio-political environment can be closer or further away from the individuals
own moralethical code of conduct With limited liability meaning individuals
are protected this can affect smaller businesses too as the consequences of ones
actions has a greatly reduced impact on personal circumstances Clearly every
corporate entity is directly affected by the individuals moral and ethical stance -
and any difference between business and personal ethics is itself arguably an
indictment of that individual stance as it implies some level of double standards
Business ethics should permeate the wholeorganisation
The above points to the need for ethics to in the very bloodstream of the
organisation The trouble with much of the debate about corporate governance
is that it looks on it as a separate discipline a series of boxes to be ticked
including ensuring that the business is perceived to be ethical Often this results
in grandiose statements or whole reports in the annual accounts about all the
initiatives the company funds participates in or supports in other ways Worthy
as these initiatives may be in our view in most cases this is at least as much (or
more) about the perception than a real commitment to running the business
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ethically To do this requires business ethics to permeate the whole organisation
- includingespecially the recruitment process - and have measures in place to
catch questionable practices
In this way it is much less likely that people with malicious intent or susceptible
natures will survive in the organisation because such behaviour will be picked
up and fed back - crucially independently - to senior management and the
board ideally via the Senior Independent Director and other non-executives As
the famous saying goes the fish rots from the head so this requires complete
commitment from the board not only to the principles of business ethics but to
the measurement and benchmarking of ethical performance
Measuring business ethics
So we would define business ethics not only as subscribing to the principles of
responsible business but actually having effective controls - including
collecting primary research data - on how each stakeholder group perceives the
companys performance on a range of issues which constitute business ethics
There are therefore probably as many ways to define business ethics as there are
people This presents a challenge for business But in an age of moral
relativism it is very important that the directors recognise that the general
public has its own broad view on these issues and if the directors depart too far
from that view they will invite trouble no matter how much they may feel thatthey are in the mainstream of their own industry culture
The issue of business ethics is fundamental to corporate governance of course
not least because corporate governance is often itself defined as business ethics
Good corporate governance lies in the eye of the stakeholder and needs to
recognise that different individuals and stakeholder groups define business
ethics differently In that light we have decided to take the unusual step of not
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only setting out the issues surrounding business ethics but opening up the
debate to visitors to this website In other words we are applying our own
methodology of stakeholder communication and involvement to ourselves - to
hold a mirror up to our approach to walk the walk as it were
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3BENEFITS OF ETHICAL PRACTISES
Why ethics in business Ethical guidelines tend to maximize profits while
minimizing the conflict and disruptions that slow business growth Ethical
practices also protect against legal trouble sustain good health and keep away
the kinds of financial predators that can scar an individual and destroy a
business When one is acting from as ethical base it is easy to recognize and
experience contrast when dealing with those acting unethically Learning to
recognize (and thereby avoid) dishonest and predatory business people is one of
the advantages of ethical behavior
The ethical nature of a small business can be broken down into three categories
the legitimate businesses the criminal enterprise and those that operate in the
gray areas between the two Those who would lean toward the latter two
categories risk allowing deception to become a way of life Going down this
path can ultimately ruin a business as occasional temptations subtly transform a
business into a criminal enterprise
Although a business may appear to be successful and prosperous there are
harmful ramifications when behaving unethically One might appear to be asuccessful contractor when in fact that personrsquos focus is on cheating the
customer That may result in more income but the associated negatives include
damaged health client hassles and legal actions mdash not to mention a highly
undesirable reputation within the local community While crime may pay those
who are not good at it will suffer severe repercussions
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Of the nearly two hundred categories to be listed to the left as links the
ethicality of business actions using a variety of subcategories to highlight a
particular activity A business activity can be reputable disreputable or shady
Some actions are predatory while others are outright criminal Some activities
that seem unethical such as a grocer selling low-quality vegetables while
creating high-quality expectations are customarily acceptable practices This
brings to light the fact that there are standards of the industry in all business
categories that mitigate the ethicality of a sales tactic Part of the ethical
evaluation of an action might be whether it is a ―professional or
―unprofessional
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4 Effect of the Global Economy on Business Ethics
Ethics are derived from personal values and across the world there are many
different cultures with different values as their base Cultural values have a
strong influence in the way business is conducted and as the economy expands
to become truly global it is inevitable that contradictory ethical stances willcome into conflict
For many years governments have attempted to use trade to impact the culture
of other countries Trade embargoes have been used in an attempt to change
behaviors in response to civil wars and human rights with mixed success With
the growth of a true global economy there is an opportunity to establish and
enforce a high standard of global business ethics
There are many examples of what we would consider unethical business
practice in the world today Paying officials for access to decision makers is a
corrupt practice but in countries where this operates it is a part of normal
business In countries where child labor is used in the production of goods
children are considered to be an integral part of the economy contributing to
family income for us the idea is abhorrent and has been outlawed LikeEngland and the USA during the industrial revolution the health and safety of
workers is not part of the equation in developing countries where labor is cheap
and plentiful
The global economy has shifted the power to impact the world in a lasting way
from governments to multinational companies Developing countries are eager
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to form partnerships with these global giants and are willing to conform to new
requirements in order to do so By refusing to deal with countries or businesses
who engage in unethical practice these companies can have a real effect on
introducing common ethical standards for business across the world
Small businesses wanting to operate in global markets do not have the same
ability to force compliance with good business ethics they do however have the
ability to investigate how the goods they are purchasing from foreign sources
are made By choosing not to deal with companies who engage in questionable
practices every business owner can contribute to establishing higher standards
Market forces can be a catalyst for change but will businesses take the
opportunity to enforce a high standard of ethical behavior when not doing so
could result in lower costs and a better bottom line The answer to this is only if
the consumer insists upon it Just as multinationals can force foreign business to
comply with their ethical standards consumers can force business to take this
line
As the world markets open up and individual cultures and business practices
become more visible consumers are again in a position to be discerning in their
brand choice supporting companies who enforce high ethical standards
While it appears there is a genuine opportunity to improve the standards of
business ethics across the globe it should not be forgotten that unethical
business practices are not restricted to any particular country or culture Some
individuals will always put personal gain ahead of ethical practice think Enron
Arthur Anderson WorldCom Barings Bank and most recently Societe
Generale A global economy will operate regardless of the ethical environment
and there is at least as much opportunity for promoting unethical practice as
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there is the chance to change for the better
It is the individual consumer business owner and shareholder who have the
power to insist on change Are you willing to pay a little more to support the
eradication of child labor worldwide or will you pocket the extra dollar you
save and convince yourself that the little that you can do will make no
difference
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5 CODE OF ETHICS
Codes of ethics are statements of values and principles that determine the
purpose of the company They aim to clarify the ethics of the company and to
define its responsibilities to the different groups of stakeholders as well as
determining the responsibilities of its employees The meaning with codes of
ethics is to say ―This is how we expect you to behave whereas the purpose
with codes of conduct is to state the rules determining what must or must not be
done The rules are stated either affirmatively or as prohibitions Penalties for
violating the rules can be identified and systems for how to appeal defined
(Ibid) Some authors do not separate these from each other and instead they look
at them with their context as two words for the same thing
THE PURPOSE WITH CODES OF ETHICS
There are several reasons for why a company has a code of ethics
To manage or respond to internal organizational activity A code can help
to encourage employees to include particular values in their own
decision-making or to offer help and assistance to employees struggling
with ethical questions in business
A code may be used as a symbolic management tool and provide a
language for conceptualizing the events of organizational activity and
thereby redefine some behavior as problematic and other as preferred
A code may also be used as a mean for making roles and expectations
within the organization clear Within the firm a code of ethics can provide
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a legitimate reason for control and supervision control for the sake of
ethics may prove to be more acceptable in the organization than control
for the sake of profit does however note that codes of ethics can be a
dishonest way of gaining legitimacy in the eyes of shareholders
The goal of the code can also be to control or regulate the behavior of
employees in order to follow legal requirements
Another reason for having a code of ethics might be a wish to manage or
respond to specific stakeholdersrsquo demands or expectations in order to
achieve benefits or to avoid harm to the firm
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6ETHICS TRANING
Ethics training has become more important as organizations have attempted to
ensure that their managers and employees act in ways which avoid legal
wrongdoing and promote a positive climate for employee relations Ethics
training is furthermore according to West et al (1998) an approach meant to
promote ethical behavior to managers and employees and ethics trainingincreases attention to ethical issues and behaviour
Ethics training has a significant influence on the perceptions of conduct among
employees Ethics training also provides circulation of information among the
employees and discussion of new laws and standards of ethics More recent
studies have found that 44 percent of the largest US corporations provide their
employees with some kind of ethics training For most of the employees ethics
training and education occurs approximately every five years
There are four objectives with an ethical training program
The first goal is the fostering of awareness of the ethical components of
managerial decision-making
The second goal is the legitimization of ethical components as an integralpart of such managerial decision-making
A third goal is the provision of conceptual frameworks for analyzing the
ethical components and to help individuals become confident in their use
The final goal of an ethics training program is helping participants to
apply ethical analysis to day-to-day business activities
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During a training program there are many issues that are important to discuss
for example how ethics can be managed and interpreted in the day-to-day
activity of the organization A training program in ethics is a way to improve
the ethics of an organization The following issues should be included in an
ethics-training program
Teach the employees to identify the moral components in their
performance
Clarify the importance of ethics for stakeholders and the organization
Provide methods of outlining analyzing resolving and implementing
moral issues
Avoid or reduce uncertainty about who is responsible for what and to
what degree
Create discuss and resolve actual moral issues
Communicate reinforce clarify and develop the code of conduct and
other ethic measures
Explain and test the use of tools that can be applied during the
development process
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7 Process of Making Ethical Decisions
Ethical decision making refers to the process of evaluating and choosing among
alternatives in a manner consistent with ethical principles In making ethical
decisions it is necessary to
Notice and eliminate unethical options - right vs wrong Ethical thinking
requires a sensitivity to perceive the ethical implications of decisions
Evaluate complex ambiguous and incomplete facts It is often difficult to
obtain all necessary information
Select the best ethical alternative Resolve any ethical dilemmas - right
vs right Not all ethical responses to a situation are equal
Have ethical commitment ethical consciousness and ethical competency
Ethical thinking and decision making takes practice
Future conflict between a persons moral choices and an organizations
ethical decisions are most easily addressed as someone seeks to join the
organization If a person is ready to join a company or business it is
important that he (or she) be presented with the companys core values
and code of conduct (if available) The prospective new member must
then determine if it is possible to reconcile their moral choices with the
organizations ethics as conveyed in the companys values and code of
conduct Agreement to join the company implicitly assumes that this
reconciliation has taken place but it can be made explicit by requiring
agreement to a code of conduct
Given this understanding that should exist between the company and the
individual a change to the companys values and code of conduct should
be given careful consideration Changing the basis for the organizations
ethics in decision making in theory requires a new agreement with each
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individual to reconcile with their personal moral choices In practice this
change can lead to conflict as an individuals morals now lead to choices
that violate the companys decision making ethics
Corporate Ombudsman The corporate ombuds office struggles against a perception It is often
viewed by senior management as a ―non-revenue center and it is oftendepreciated for that reason
There is ―constant pressure on every non-revenue generating office or
department (ethics and compliance officers are familiar with this) over
time particularly in an economic downturn notes attorney Charles LHoward
Some companies have ethics officers Some have ombudsmen Both arehedges against organizational wrongdoing Both offer a place to go for
employees to report corporate misconduct An ombudsman can simply deliver more in the way of confidentiality to
employees than can an ethics or compliance officer mdash something that is
important given that most employees still think they will suffer retaliationif they report wrongdoing Many are happy to go to ethics and
compliance offices mdash but not all Is the wrongdoing being sanctioned fromabove They arenrsquot always sure ―It takes an unusual person to go
forward and just report Howard tells us People will go to the office and
ask a question but itrsquos not the real question Itrsquos more of a test question
The caller might ask about a company policy But after someconversation it turns out that person is not interested in ethics and
compliance policy in general but rather in the companyrsquos kickback policy specifically mdash because the person believes his or her boss may be
taking kickbacks
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CREATING AN ETHICAL WORKPLACE
Business managers in most organizations commonly strive to encourage ethical
practices not only to ensure moral conduct but also to gain whatever business
advantage there may be in having potential consumers and employees regard
the company as ethical Creating distributing and continually improving a
companys code of ethics is one usual step managers can take to establish an
ethical workplace
Another step managers can take is to create a special office or department with
the responsibility of ensuring ethical practices within the organization For
example management at a major supplier of missile systems and aircraft
components has established a corporate ethics office This ethics office is a
tangible sign to all employees that management is serious about encouraging
ethical practices within the company
Another way to promote ethics in the workplace is to provide the work force
with appropriate training Several companies conduct training programs aimed
at encouraging ethical practices within their organizations Such pro grams do
not attempt to teach what is moral or ethical but rather to give business
managers criteria they can use to help determine how ethical a certain action
might be
Finally managers can take responsibility for creating and sustaining conditionsin which people are likely to behave ethically and for minimizing conditions in
which people might be tempted to behave unethically Two practices that
commonly inspire unethical behavior in organizations are giving unusually high
rewards for good performance and unusually severe punishments for poor
performance By eliminating such factors managers can reduce much of the
pressure that people feel to perform unethically They can also promote the
social responsibility of the organization
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8 SOCIAL RESPONSIBILITY OF BUSINESS
Business ethics and social responsibility are often seen as instruments for
improving the functioning of a corporation to add value to business like other
tools It has 3 dimensions
a) Good Governance
b) Corporate social responsibility
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c) Environmental accountability
The top management is not only responsible to envision such a change but to
translate this vision into practises and also make sure that they adopt a balanced
approach towards three dimensions
a) Good Governance
Good governance is an indeterminate term used in development literature
to describe how public institutions conduct public affairs and manage
public resources in order to guarantee the realization of human
rights Governance describes the process of decision-making and the
process by which decisions are implemented (or not implemented) The
termgovernance can apply to corporate international national local
governance or to the interactions between other sectors of society
The concept of good governance often emerges as a model to compare
ineffective economies or political bodies with viable economies and
political bodies Because the most successful governments in the
contemporary world are liberal democratic states concentrated in Europe
and the Americas those countries institutions often set the standards by
which to compare other states institutions Because the term good
governance can be focused on any one form of governance aid
organizations and the authorities of developed countries often will focus
the meaning of good governance to a set of requirement that conform to
the organizations agenda making good governance imply many
different things in many different contexts
The corporations are formed on the basis of division of ownership and
control in which the investor or owner relies on the manager ie CEO to
manage the business on his behalf which implies that principal agent
relationship exists between investor and manager which causes the room
for asymmetric information There should be transparency in the process
The objective of good governance is to have system of controlling and
managing so that the interest of the owner may be protected Therefore
ethical structure has the implication for good governance which means
profitIt is important to make profits within ethical framework Business
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has to be done ethically the profits are to be taken seriously if not it
would be interpreted as if the business is not indulging into good
governance
b) Corporate Social Responsibility
Corporate social responsibility (CSR also called corporate conscience
corporate citizenship social performance or sustainable responsible
business is a form of corporate self-regulation integrated into a business model
CSR policy functions as a built-in self-regulating mechanism whereby business
monitors and ensures its active compliance with the spirit of the law ethical
standards and international norms The goal of CSR is to embrace
responsibility for the companys actions and encourage a positive impact
through its activities on the environment consumers employees communities
stakeholders and all other members of the public sphere
The term corporate social responsibility came into common use in the late
1960s and early 1970s after many multinational corporations formed the term
stakeholder meaning those on whom an organizations activities have an
impact It was used to describe corporate owners beyond shareholders as a
result of an influential book by R Edward Freeman Strategic management a
stakeholder approach in 1984 Proponents argue that corporations make more
long term profits by operating with a perspective while critics argue that CSR
distracts from the economic role of businesses Others argue CSR is merely
window-dressing or an attempt to pre-empt the role of governments as a
watchdog over powerful multinational corporations
CSR is titled to aid an organizations mission as well as a guide to what the
company stands for and will uphold to its consumers Development business
ethics is one of the forms of applied ethics that examines ethical principles and
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moral or ethical problems that can arise in a business environment ISO 26000
is the recognized international standard for CSR Public sector organizations
(the United Nations for example) adhere to the triple bottom line (TBL) It is
widely accepted that CSR adheres to similar principles but with no formal act of
legislation The UN has developed the Principles for Responsible Investment as
guidelines for investing entities
c) Environmental Accountability
As business interacts with its natural environment it draws its resources from
the environment It also influences the environment by its action Earlier
corporate dumped their wastes with impunity in the environment With the
growing awareness ans concern about environmental degradation depletion of
natural resources like water and fossil fuels and the phenomenon of global
warming there is a moral and legal pressure on corporate to realize that the earth
needs to be preserved and looked after so that the future is not affected
It also describes a companyrsquos commitment to be accountable to its environment
Therefore business has to be done ethically and it should be aware of nature to
stop its further degradation by its action
Social responsibility
The term social responsibility means different things to different people
Generally corporate social responsibility is the obligation to take action that
protects and improves the welfare of society as a whole as well as
organizational interests According to the concept of corporate social
responsibility a manager must strive to achieve both organizational and societal
goals
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Current perspectives regarding the fundamentals of social responsibility of
businesses are listed and discussed through (1) the Davis model of corporate
social responsibility (2) areas of corporate social responsibility and (3) varying
opinions on social responsibility
A model of corporate social responsibility that was developed by Keith Davis
provides five propositions that describe why and how businesses should adhere
to the obligation to take action that protects and improves the welfare of society
and the organization
Proposition 1 Social responsibility arises from social power
Proposition 2 Business shall operate as an open system with open
receipt of inputs from society and open disclosure of its operation to the
public
Proposition 3 The social costs and benefits of an activity product or
service shall be thoroughly calculated and considered in deciding whether
to proceed with it
Proposition 4 Social costs related to each activity product or service
shall be passed on to the consumer
Proposition 5 Business institutions as citizens have the responsibility to
become involved in certain social problems that are outside their normal
areas of operation
The areas in which business can become involved to protect and improve the
welfare of society are numerous and diverse Some of the most publicized of
these areas are urban affairs consumer affairs environmental affairs and
employment practices Although numerous businesses are involved in socially
responsible activities much controversy persists about whether such
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involvement is necessary or appropriate There are several arguments for and
against businesses performing socially responsible activities
The best-known argument supporting such activities by business is that becausebusiness is a subset of and exerts a significant impact on society it has the
responsibility to help improve society Since society asks no more and no less of
any of its members why should business be exempt from such responsibility
Additionally profitability and growth go hand in hand with responsible
treatment of employees customers and the community However studies have
not indicated any clear relationship between corporate social responsibility and
profitability
One of the better known arguments against such activities is advanced by the
distinguished economist Milton Friedman Friedman argues that making
business managers simultaneously responsible to business owners for reaching
profit objectives and to society for enhancing societal welfare represents a
conflict of interest that has the potential to cause the demise of business
According to Friedman this demise almost certainly will occur if business
continually is forced to perform socially responsible behavior that is in direct
conflict with private organizational objectives He also argues that to require
business managers to pursue socially responsible objectives may be unethical
since it requires managers to spend money that really belongs to other
individuals
Regardless of which argument or combination of arguments particular managers
might support they generally should make a concerted effort to perform all
legally required socially responsible activities consider voluntarily performing
socially responsible activities beyond those legally required and inform all
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relevant individuals of the extent to which their organization will become
involved in performing social responsibility activities
Federal law requires that businesses perform certain socially responsibleactivities In fact several government agencies have been established and are
maintained to develop such business-related legislation and to make sure the
laws are followed The Environmental Protection Agency does indeed have the
authority to require businesses to adhere to certain socially responsible
environmental standards Adherence to legislated social responsibilities
represents the minimum standard of social responsibility performance that
business leaders must achieve Managers must ask themselves however how
far beyond the minimum they should attempt to go mdash a difficult and complicated
question that entails assessing the positive and negative outcomes of performing
socially responsible activities Only those activities that contribute to the
businesss success while contributing to the welfare of society should be
undertaken
Social Responsiveness
Social responsiveness is the degree of effectiveness and efficiency an
organization displays in pursuing its social responsibilities The greater the
degree of effectiveness and efficiency the more socially responsive the
organization is said to be The socially responsive organization that is both
effective and efficient meets its social responsibilities without wasting
organizational resources in the process Determining exactly which social
responsibilities an organization should pursue and then deciding how to pursue
them are perhaps the two most critical decision-making aspects of maintaining a
high level of social responsiveness within an organization
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That is managers must decide whether their organization should undertake the
activities on its own or acquire the help of outsiders with more expertise in the
area
In addition to decision making various approaches to meeting social obligations
are another determinant of an organizations level of social responsiveness A
desirable and socially responsive approach to meeting social obligations
involves the following
Incorporating social goals into the annual planning process
Seeking comparative industry norms for social programs
Presenting reports to organization members the board of directors and
stockholders on progress in social responsibility
Experimenting with different approaches for measuring social
performance
Attempting to measure the cost of social programs as well as the return
on social program investments
S Prakash Sethi presents three management approaches to meeting social
obligations (1) the social obligation approach (2) the social responsibility
approach and (3) the social responsiveness approach Each of Sethis three
approaches contains behavior that reflects a somewhat different attitude with
regard to businesses performing social responsible activities The social
obligation approach for example considers business as having primarily
economic purposes and confines social responsibility activity mainly to
conformance to existing laws The socially responsible approach sees business
as having both economic and societal goals The social responsiveness approach
considers business as having both societal and economic goals as well as the
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obligation to anticipate upcoming social problems and to work actively to
prevent their appearance
Organizations characterized by attitudes and behaviors consistent with thesocial responsiveness approach generally are more socially responsive than
organizations characterized by attitudes and behaviors consistent with either the
social responsibility approach or the social obligation approach Also
organizations characterized by the social responsibility approach generally
achieve higher levels of social responsiveness than organizations characterized
by the social obligation approach As one moves from the social obligation
approach to the social responsiveness approach management becomes more
proactive Proactive managers will do what is prudent from a business
viewpoint to reduce liabilities whether an action is required by law or not
Areas of Measurement
To be consistent measurements to gauge organizational progress in reaching
socially responsible objectives can be performed The specific areas in which
individual companies actually take such measurements vary of course
depending on the specific objectives of the companies All companies however
probably should take such measurements in at least the following four major
areas
1 Economic function This measurement gives some indication of the
economic contribution the organization is making to society
2 Quality-of-life The measurement of quality of life should focus on
whether the organization is improving or degrading the general quality of
life in society
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3 Social investment The measurement of social investment deals with the
degree to which the organization is investing both money and human
resources to solve community social problems
4 Problem-solving The measurement of problem solving should focus on
the degree to which the organization deals with social problems
Managers in todays business world increasingly need to be aware of two
separate but interrelated concerns mdash business ethics and social responsibility
9 Ethical Corporate Culture
Whenever intolerable business situations arise overseas managers should be
guided by precise statements that spell out the behavior and operating practices
that the company demands In addition codes of conduct must provide clear
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direction about appropriate ethical behavior when the temptation to behave
unethically is strongest
The bland statement in a code of conduct that bribery is unacceptable is useless
unless it is accompanied by specific guidelines for dealing with gift giving
payments to get goods through customs and ―requests from intermediaries
who are hired to ask for bribes
There are three categories of ethical theories
metaethics
normative ethics and
applied ethics
Metaethics is the study of the origin and meaning of ethical concepts Broadly
it deals with metaphysical psychological and linguistic issues
Normative ethics establishes certain moral standards for human behaviorNormative ethics is further classified as teleological deontological and virtue
ethics
Applied ethics deals with specific controversial issues like capital punishment
and nuclear war
With the growing strength of consumer movements and rising levels of
awareness among stakeholders corporations are realizing that stakeholders and
consumers are no longer indifferent to unethical practices like financial
irregularities tax-evasion poor quality products and services kick-backs non-
compliance with environmental issues and hazardous working conditions
Many Indian companies too have recognized the importance of integrity
transparency and open communications
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They believe that the goodwill resulting from adopting and successfully
implementing a code of business ethics will in the long run translate into
economic gains Today investors want to ensure that the companies they invest
in are not only managed properly but also have proper corporate governance
They regard corporate governance as a control mechanism that ensures the
optimum use of the human physical and financial resources of an enterprise
Companies have now begun to integrate ethics into their corporate cultures and
concentrate on putting appropriate corporate governance mechanisms in place
Business Ethics and Corporate Governance discusses the theories of ethics and
corporate governance and explains how they can be applied in various business
situations The book also provides some contemporary case studies to enable the
students and managers to gain a deeper appreciation of the role of ethics andcorporate governance in building successful businesses
10 CONCLUSION
Social responsibility is a voluntary effort on the part of business to take
various steps to satisfy the expectation of the different interest groups
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Public Image - The activities of business towards the welfare of the
society earn goodwill and reputation for the business
Survival and Growth -Every business is a part of the society So for its
survival and
growth support from the society is very much essential Business
utilizes the available resources like power water land roads etc of the
society So it should be the responsibility of every business to spend a
part of its profit for the welfare of the society
Consumer Awareness - Now-a-days consumers have become very
conscious about their rights They protest against the supply of inferior
and harmful products by forming different groups This has made it
obligatory for the business to protect the interest of the consumers by
providing quality products at the most competitive price
CASE STUDY
Zuumlrichs Eco-friendly Waste Management System
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In 1985 the Social Democrat Party of Zuumlrich started an initiative for an
ecological waste management system in association with The Zuumlrich Waste
Department (AWZ) ndash to dispose waste in an eco friendly manner It comprised
of a project called Zuumlrich-Recycling introduction of official trash bags called
Zuumlri-sacksand an information campaign with consumer oriented advice
AWZ made it mandatory for all residents of Zuumlrich to use the Zuumlri-sacks which
had to be purchased from grocery stores for waste disposal It followed the
concept of Pay as you Throwand people were fined if they used bags other than
Zuumlri-sacks
The Zuumlri-sacks were quite expensive and people were wary of throwing more
garbage which resulted in decreased garbage production Collection points were
also set up in the city to collect recyclable waste An information campaign was
started to create awareness among the residents of Zuumlrich city about the
ecological idea behind the waste management program of AWZ The program
had a positive effect on the city and reduced the incinerator waste by about 24
within the first few years It was also successful in reducing the per-capita waste
in Zuumlrich
The (No) Waste Land
One event that grabbed the attention of sports lovers in 2008 was Euro 20083
which was held jointly by Switzerland and Austria between June 7 and June 29
2008 The tournament was played at eight venues ndash four in Austria and four in
Switzerland4
Like other cities where the matches were held Zuumlrich also made several
arrangements such as converting some areas into pedestrian zones and setting
up Fan Mile5 But there was one feature that differentiated Zuumlrich from other
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cities holding the Euro 2008 In Zuumlrich fans were to use returnable glasses for
drinking beer and non-alcoholic beverages were to be sold in recyclable bottles
The New Waste Management System
On December 2 1990 the electorate of Zuumlrich agreed to the new specifications
for waste disposal service The specifications of the ecological waste
management system indicated ways by which the creation of waste could be
avoided and useful materials separated out
Implementing the New System
The new waste management system was implemented in 1991 with the project
Zuumlrich Recyclingthat involved collection of recyclable material like bottles
broken glass metals used oils etc Around 170 user-friendly collection points
were established to make it easier for people to hand over recycling materials
free of charge
By accepting recyclable material free the Waste Department offered the people
of Zuumlrich a financial incentive and motivated them to support Zuumlrich
Recycling
The Waste Management System was successful in changing the waste disposal
method from incineration to an ecological waste management system Over 97
percent of the population of Zuumlrich cooperated with the new system and
accepted the sack charges as per a survey conducted in 1995 Extensive
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publicity was said to be one of the reasons for the high acceptance of the Zuumlri-
sack
BIBLIOGRAPHY
httpwwwcapsimcombusiness-
simulationslandingethicscfmgclid=CIPDpp7C0awCFcN66wodck2cog
httpwwwwisegeekcom
httpwwwutmedustaffjfieservitaresearchbusbookhtm
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 4040
httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020
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5
1 INTRODUCTION
Ethics also known as moral philosophy is a branch of philosophy that
addresses questions about morality mdash that is concepts such as good and evil
right and wrong virtue and vice justice and crime etc
Business ethics has both normative and descriptive dimensions As a corporate
practice and a career specialization the field is primarily normative Academics
attempting to understand business 5ehaviour employ descriptive methods The
range and quantity of business ethical issues reflects the interaction of profit-
maximizing 5ehaviour with non-economic concerns Interest in business ethics
accelerated dramatically during the 1980s and 1990s both within major
corporations and within academia
For example today most major corporations promote their commitment to non-
economic values under headings such as ethics codes and social responsibility
charters
Governments use laws and regulations to point business 5ehaviour in what they
perceive to be beneficial directions Ethics implicitly regulates areas and details
of 5ehaviour that lie beyond governmental control The emergence of large
corporations with limited relationships and sensitivity to the communities in
which they operate accelerated the development of formal ethics regimes
Economist Milton Friedman writes that corporate executivesrsquo ―responsibility
generally will be to make as much money as possible while conforming to their
basic rules of the society both those embodied in law and those embodied in
ethical custom Friedman also said ―the only entities who can have
responsibilities are individuals A business cannot have responsibilities
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2EVOLUTION OF ETHICS
The evolution of ethics chronicles a long history of problems related to the use
(and misuse) of power money and emotions Some businesses create conflict in
the process of making money while others create a peaceful environment in
which a business can grow and prosper Being ethical means having fewer
problems less stress and more respect from the buying public Respect and
acceptance in a community derives certain rare nectars of civilization that can
make the business experience rewarding beyond monetary considerations A
fundamental choice business people must make is whether to focus on short-
terms gains or the long-term stability and growth an ethical business produces
The object of an ethical business is to build a stable environment that minimizes
unexpected problems and maximize peace prosperity and productivity
Philosophical ethics is a world away from the practical ethics of business
Ethical rules have evolved (in real-time not in theory) from the effects of bad
management greed immaturity and inefficient actions Business ethics are a
function of experience of what works and what does not Real-time
circumstances sometimes force a businessperson to bend the rules in order to
survive There are demands on the businessperson other than raw survival that
shape business ethics The term flow for example is a consideration in the
practical ethics of business If a defect is discovered on an assembly line that
degrades a product though not seriously one does not simply shut down
production so that the product can meet the ideal
There are many intervening problems in day-to-day business that prevent
business people from being totally ethical consistent and fair The idea of ethics
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is a dynamic concept so it is difficult to determine in the moment what is
ethical and what is not What is more important to know from an ethical
standpoint is whether a deviation from the ideal is temporary frequently
repeated or a permanent business strategy
BUSINESS ETHICS
It must be remembered business ethics is about the human qualities of a
businessperson mdash not the angelic qualities As such when a businessperson is
overwhelmed one must expect the possibility that ethical rules will be
temporarily bent For example you are overwhelmed with work your child is
sick and you need to get home right away hellip but you must finish billing out
some work you performed for a customer in order to receive the check You do
not know exactly how much they owe you but it would be un-businesslike to
simply let the client leave and collect later So you pick a high number that
covers all the possibilities The bill technically is not consistent with your
reputation for fairness and price but it is a price you simply must charge to
plow through you work and get on to more important tasks This is known as an
ethical lapse mdash a short-term and rare occurrence in your business experience
This is to say ethics for a businessperson is not about some philosophical idea
of the mind Rather it is about trying to attain a reasonable balance between the
need to survive (and make a profit) and meeting the ideal of ethical action
Three levels of business ethics
A way of classifying the diverse elements therein
the macro level
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o the role of business in the national and international orgnisation of
society
o the relative virtues of different politicalsocial systesms such as
free enterprise centrally planned economies etc
o international relationships and the role of business on an
international scale
the corporate level
o corporate social responsibility
o ethical issues facing individual corporate entities (private and
public sector) when formulating and implementing strategies
the individual level
o the behaviour and actions of individuals within organisations
At the highest (macro) level we ask the fundamental question of the role
of business in society and what governance model works best to deliver
the most benefits in a moral and responsible way Morality itself is of
course a widely interpretable concept but for this purpose we will assume
a broad understanding that of proper behaviour and knowing the
difference between right and wrong without specifying what constitutes
right and wrong (This is a whole debate unto itself and subject to cultural
and individual relativism) Suffice it to say here that morality sets the
stage for ethics and therefore the code of conduct by which business
activity is carried out and allowed to be carried out by national and
international rules and standards
At the corporate level the interpretation of those rules and standards is often
what defines business ethics affected by the specific circumstances and socio-
cultural context in which the business or public sector organisation is operatingWhile all corporate entities in theory are directly influenced by personal
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morality and ethics in practice there is often a gap between the behaviour of
individuals within the working environment and outside it This we would
argue is one of the major factors leading to mistrust of big business where the
separation of ownership and management is greatest and so open to abuse
Even if directorssenior managers are not acting unethically it is likely they
would act differently if the money and the company about which they are
making decisions were their own (There are obvious exceptions as with any
generalisation)
At the individual level this separation creates a distinct ethical model - business
ethics - which depending on factors like personality peer pressure and the
socio-political environment can be closer or further away from the individuals
own moralethical code of conduct With limited liability meaning individuals
are protected this can affect smaller businesses too as the consequences of ones
actions has a greatly reduced impact on personal circumstances Clearly every
corporate entity is directly affected by the individuals moral and ethical stance -
and any difference between business and personal ethics is itself arguably an
indictment of that individual stance as it implies some level of double standards
Business ethics should permeate the wholeorganisation
The above points to the need for ethics to in the very bloodstream of the
organisation The trouble with much of the debate about corporate governance
is that it looks on it as a separate discipline a series of boxes to be ticked
including ensuring that the business is perceived to be ethical Often this results
in grandiose statements or whole reports in the annual accounts about all the
initiatives the company funds participates in or supports in other ways Worthy
as these initiatives may be in our view in most cases this is at least as much (or
more) about the perception than a real commitment to running the business
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ethically To do this requires business ethics to permeate the whole organisation
- includingespecially the recruitment process - and have measures in place to
catch questionable practices
In this way it is much less likely that people with malicious intent or susceptible
natures will survive in the organisation because such behaviour will be picked
up and fed back - crucially independently - to senior management and the
board ideally via the Senior Independent Director and other non-executives As
the famous saying goes the fish rots from the head so this requires complete
commitment from the board not only to the principles of business ethics but to
the measurement and benchmarking of ethical performance
Measuring business ethics
So we would define business ethics not only as subscribing to the principles of
responsible business but actually having effective controls - including
collecting primary research data - on how each stakeholder group perceives the
companys performance on a range of issues which constitute business ethics
There are therefore probably as many ways to define business ethics as there are
people This presents a challenge for business But in an age of moral
relativism it is very important that the directors recognise that the general
public has its own broad view on these issues and if the directors depart too far
from that view they will invite trouble no matter how much they may feel thatthey are in the mainstream of their own industry culture
The issue of business ethics is fundamental to corporate governance of course
not least because corporate governance is often itself defined as business ethics
Good corporate governance lies in the eye of the stakeholder and needs to
recognise that different individuals and stakeholder groups define business
ethics differently In that light we have decided to take the unusual step of not
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only setting out the issues surrounding business ethics but opening up the
debate to visitors to this website In other words we are applying our own
methodology of stakeholder communication and involvement to ourselves - to
hold a mirror up to our approach to walk the walk as it were
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3BENEFITS OF ETHICAL PRACTISES
Why ethics in business Ethical guidelines tend to maximize profits while
minimizing the conflict and disruptions that slow business growth Ethical
practices also protect against legal trouble sustain good health and keep away
the kinds of financial predators that can scar an individual and destroy a
business When one is acting from as ethical base it is easy to recognize and
experience contrast when dealing with those acting unethically Learning to
recognize (and thereby avoid) dishonest and predatory business people is one of
the advantages of ethical behavior
The ethical nature of a small business can be broken down into three categories
the legitimate businesses the criminal enterprise and those that operate in the
gray areas between the two Those who would lean toward the latter two
categories risk allowing deception to become a way of life Going down this
path can ultimately ruin a business as occasional temptations subtly transform a
business into a criminal enterprise
Although a business may appear to be successful and prosperous there are
harmful ramifications when behaving unethically One might appear to be asuccessful contractor when in fact that personrsquos focus is on cheating the
customer That may result in more income but the associated negatives include
damaged health client hassles and legal actions mdash not to mention a highly
undesirable reputation within the local community While crime may pay those
who are not good at it will suffer severe repercussions
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Of the nearly two hundred categories to be listed to the left as links the
ethicality of business actions using a variety of subcategories to highlight a
particular activity A business activity can be reputable disreputable or shady
Some actions are predatory while others are outright criminal Some activities
that seem unethical such as a grocer selling low-quality vegetables while
creating high-quality expectations are customarily acceptable practices This
brings to light the fact that there are standards of the industry in all business
categories that mitigate the ethicality of a sales tactic Part of the ethical
evaluation of an action might be whether it is a ―professional or
―unprofessional
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4 Effect of the Global Economy on Business Ethics
Ethics are derived from personal values and across the world there are many
different cultures with different values as their base Cultural values have a
strong influence in the way business is conducted and as the economy expands
to become truly global it is inevitable that contradictory ethical stances willcome into conflict
For many years governments have attempted to use trade to impact the culture
of other countries Trade embargoes have been used in an attempt to change
behaviors in response to civil wars and human rights with mixed success With
the growth of a true global economy there is an opportunity to establish and
enforce a high standard of global business ethics
There are many examples of what we would consider unethical business
practice in the world today Paying officials for access to decision makers is a
corrupt practice but in countries where this operates it is a part of normal
business In countries where child labor is used in the production of goods
children are considered to be an integral part of the economy contributing to
family income for us the idea is abhorrent and has been outlawed LikeEngland and the USA during the industrial revolution the health and safety of
workers is not part of the equation in developing countries where labor is cheap
and plentiful
The global economy has shifted the power to impact the world in a lasting way
from governments to multinational companies Developing countries are eager
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to form partnerships with these global giants and are willing to conform to new
requirements in order to do so By refusing to deal with countries or businesses
who engage in unethical practice these companies can have a real effect on
introducing common ethical standards for business across the world
Small businesses wanting to operate in global markets do not have the same
ability to force compliance with good business ethics they do however have the
ability to investigate how the goods they are purchasing from foreign sources
are made By choosing not to deal with companies who engage in questionable
practices every business owner can contribute to establishing higher standards
Market forces can be a catalyst for change but will businesses take the
opportunity to enforce a high standard of ethical behavior when not doing so
could result in lower costs and a better bottom line The answer to this is only if
the consumer insists upon it Just as multinationals can force foreign business to
comply with their ethical standards consumers can force business to take this
line
As the world markets open up and individual cultures and business practices
become more visible consumers are again in a position to be discerning in their
brand choice supporting companies who enforce high ethical standards
While it appears there is a genuine opportunity to improve the standards of
business ethics across the globe it should not be forgotten that unethical
business practices are not restricted to any particular country or culture Some
individuals will always put personal gain ahead of ethical practice think Enron
Arthur Anderson WorldCom Barings Bank and most recently Societe
Generale A global economy will operate regardless of the ethical environment
and there is at least as much opportunity for promoting unethical practice as
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there is the chance to change for the better
It is the individual consumer business owner and shareholder who have the
power to insist on change Are you willing to pay a little more to support the
eradication of child labor worldwide or will you pocket the extra dollar you
save and convince yourself that the little that you can do will make no
difference
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5 CODE OF ETHICS
Codes of ethics are statements of values and principles that determine the
purpose of the company They aim to clarify the ethics of the company and to
define its responsibilities to the different groups of stakeholders as well as
determining the responsibilities of its employees The meaning with codes of
ethics is to say ―This is how we expect you to behave whereas the purpose
with codes of conduct is to state the rules determining what must or must not be
done The rules are stated either affirmatively or as prohibitions Penalties for
violating the rules can be identified and systems for how to appeal defined
(Ibid) Some authors do not separate these from each other and instead they look
at them with their context as two words for the same thing
THE PURPOSE WITH CODES OF ETHICS
There are several reasons for why a company has a code of ethics
To manage or respond to internal organizational activity A code can help
to encourage employees to include particular values in their own
decision-making or to offer help and assistance to employees struggling
with ethical questions in business
A code may be used as a symbolic management tool and provide a
language for conceptualizing the events of organizational activity and
thereby redefine some behavior as problematic and other as preferred
A code may also be used as a mean for making roles and expectations
within the organization clear Within the firm a code of ethics can provide
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a legitimate reason for control and supervision control for the sake of
ethics may prove to be more acceptable in the organization than control
for the sake of profit does however note that codes of ethics can be a
dishonest way of gaining legitimacy in the eyes of shareholders
The goal of the code can also be to control or regulate the behavior of
employees in order to follow legal requirements
Another reason for having a code of ethics might be a wish to manage or
respond to specific stakeholdersrsquo demands or expectations in order to
achieve benefits or to avoid harm to the firm
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6ETHICS TRANING
Ethics training has become more important as organizations have attempted to
ensure that their managers and employees act in ways which avoid legal
wrongdoing and promote a positive climate for employee relations Ethics
training is furthermore according to West et al (1998) an approach meant to
promote ethical behavior to managers and employees and ethics trainingincreases attention to ethical issues and behaviour
Ethics training has a significant influence on the perceptions of conduct among
employees Ethics training also provides circulation of information among the
employees and discussion of new laws and standards of ethics More recent
studies have found that 44 percent of the largest US corporations provide their
employees with some kind of ethics training For most of the employees ethics
training and education occurs approximately every five years
There are four objectives with an ethical training program
The first goal is the fostering of awareness of the ethical components of
managerial decision-making
The second goal is the legitimization of ethical components as an integralpart of such managerial decision-making
A third goal is the provision of conceptual frameworks for analyzing the
ethical components and to help individuals become confident in their use
The final goal of an ethics training program is helping participants to
apply ethical analysis to day-to-day business activities
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During a training program there are many issues that are important to discuss
for example how ethics can be managed and interpreted in the day-to-day
activity of the organization A training program in ethics is a way to improve
the ethics of an organization The following issues should be included in an
ethics-training program
Teach the employees to identify the moral components in their
performance
Clarify the importance of ethics for stakeholders and the organization
Provide methods of outlining analyzing resolving and implementing
moral issues
Avoid or reduce uncertainty about who is responsible for what and to
what degree
Create discuss and resolve actual moral issues
Communicate reinforce clarify and develop the code of conduct and
other ethic measures
Explain and test the use of tools that can be applied during the
development process
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7 Process of Making Ethical Decisions
Ethical decision making refers to the process of evaluating and choosing among
alternatives in a manner consistent with ethical principles In making ethical
decisions it is necessary to
Notice and eliminate unethical options - right vs wrong Ethical thinking
requires a sensitivity to perceive the ethical implications of decisions
Evaluate complex ambiguous and incomplete facts It is often difficult to
obtain all necessary information
Select the best ethical alternative Resolve any ethical dilemmas - right
vs right Not all ethical responses to a situation are equal
Have ethical commitment ethical consciousness and ethical competency
Ethical thinking and decision making takes practice
Future conflict between a persons moral choices and an organizations
ethical decisions are most easily addressed as someone seeks to join the
organization If a person is ready to join a company or business it is
important that he (or she) be presented with the companys core values
and code of conduct (if available) The prospective new member must
then determine if it is possible to reconcile their moral choices with the
organizations ethics as conveyed in the companys values and code of
conduct Agreement to join the company implicitly assumes that this
reconciliation has taken place but it can be made explicit by requiring
agreement to a code of conduct
Given this understanding that should exist between the company and the
individual a change to the companys values and code of conduct should
be given careful consideration Changing the basis for the organizations
ethics in decision making in theory requires a new agreement with each
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individual to reconcile with their personal moral choices In practice this
change can lead to conflict as an individuals morals now lead to choices
that violate the companys decision making ethics
Corporate Ombudsman The corporate ombuds office struggles against a perception It is often
viewed by senior management as a ―non-revenue center and it is oftendepreciated for that reason
There is ―constant pressure on every non-revenue generating office or
department (ethics and compliance officers are familiar with this) over
time particularly in an economic downturn notes attorney Charles LHoward
Some companies have ethics officers Some have ombudsmen Both arehedges against organizational wrongdoing Both offer a place to go for
employees to report corporate misconduct An ombudsman can simply deliver more in the way of confidentiality to
employees than can an ethics or compliance officer mdash something that is
important given that most employees still think they will suffer retaliationif they report wrongdoing Many are happy to go to ethics and
compliance offices mdash but not all Is the wrongdoing being sanctioned fromabove They arenrsquot always sure ―It takes an unusual person to go
forward and just report Howard tells us People will go to the office and
ask a question but itrsquos not the real question Itrsquos more of a test question
The caller might ask about a company policy But after someconversation it turns out that person is not interested in ethics and
compliance policy in general but rather in the companyrsquos kickback policy specifically mdash because the person believes his or her boss may be
taking kickbacks
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CREATING AN ETHICAL WORKPLACE
Business managers in most organizations commonly strive to encourage ethical
practices not only to ensure moral conduct but also to gain whatever business
advantage there may be in having potential consumers and employees regard
the company as ethical Creating distributing and continually improving a
companys code of ethics is one usual step managers can take to establish an
ethical workplace
Another step managers can take is to create a special office or department with
the responsibility of ensuring ethical practices within the organization For
example management at a major supplier of missile systems and aircraft
components has established a corporate ethics office This ethics office is a
tangible sign to all employees that management is serious about encouraging
ethical practices within the company
Another way to promote ethics in the workplace is to provide the work force
with appropriate training Several companies conduct training programs aimed
at encouraging ethical practices within their organizations Such pro grams do
not attempt to teach what is moral or ethical but rather to give business
managers criteria they can use to help determine how ethical a certain action
might be
Finally managers can take responsibility for creating and sustaining conditionsin which people are likely to behave ethically and for minimizing conditions in
which people might be tempted to behave unethically Two practices that
commonly inspire unethical behavior in organizations are giving unusually high
rewards for good performance and unusually severe punishments for poor
performance By eliminating such factors managers can reduce much of the
pressure that people feel to perform unethically They can also promote the
social responsibility of the organization
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8 SOCIAL RESPONSIBILITY OF BUSINESS
Business ethics and social responsibility are often seen as instruments for
improving the functioning of a corporation to add value to business like other
tools It has 3 dimensions
a) Good Governance
b) Corporate social responsibility
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c) Environmental accountability
The top management is not only responsible to envision such a change but to
translate this vision into practises and also make sure that they adopt a balanced
approach towards three dimensions
a) Good Governance
Good governance is an indeterminate term used in development literature
to describe how public institutions conduct public affairs and manage
public resources in order to guarantee the realization of human
rights Governance describes the process of decision-making and the
process by which decisions are implemented (or not implemented) The
termgovernance can apply to corporate international national local
governance or to the interactions between other sectors of society
The concept of good governance often emerges as a model to compare
ineffective economies or political bodies with viable economies and
political bodies Because the most successful governments in the
contemporary world are liberal democratic states concentrated in Europe
and the Americas those countries institutions often set the standards by
which to compare other states institutions Because the term good
governance can be focused on any one form of governance aid
organizations and the authorities of developed countries often will focus
the meaning of good governance to a set of requirement that conform to
the organizations agenda making good governance imply many
different things in many different contexts
The corporations are formed on the basis of division of ownership and
control in which the investor or owner relies on the manager ie CEO to
manage the business on his behalf which implies that principal agent
relationship exists between investor and manager which causes the room
for asymmetric information There should be transparency in the process
The objective of good governance is to have system of controlling and
managing so that the interest of the owner may be protected Therefore
ethical structure has the implication for good governance which means
profitIt is important to make profits within ethical framework Business
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has to be done ethically the profits are to be taken seriously if not it
would be interpreted as if the business is not indulging into good
governance
b) Corporate Social Responsibility
Corporate social responsibility (CSR also called corporate conscience
corporate citizenship social performance or sustainable responsible
business is a form of corporate self-regulation integrated into a business model
CSR policy functions as a built-in self-regulating mechanism whereby business
monitors and ensures its active compliance with the spirit of the law ethical
standards and international norms The goal of CSR is to embrace
responsibility for the companys actions and encourage a positive impact
through its activities on the environment consumers employees communities
stakeholders and all other members of the public sphere
The term corporate social responsibility came into common use in the late
1960s and early 1970s after many multinational corporations formed the term
stakeholder meaning those on whom an organizations activities have an
impact It was used to describe corporate owners beyond shareholders as a
result of an influential book by R Edward Freeman Strategic management a
stakeholder approach in 1984 Proponents argue that corporations make more
long term profits by operating with a perspective while critics argue that CSR
distracts from the economic role of businesses Others argue CSR is merely
window-dressing or an attempt to pre-empt the role of governments as a
watchdog over powerful multinational corporations
CSR is titled to aid an organizations mission as well as a guide to what the
company stands for and will uphold to its consumers Development business
ethics is one of the forms of applied ethics that examines ethical principles and
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moral or ethical problems that can arise in a business environment ISO 26000
is the recognized international standard for CSR Public sector organizations
(the United Nations for example) adhere to the triple bottom line (TBL) It is
widely accepted that CSR adheres to similar principles but with no formal act of
legislation The UN has developed the Principles for Responsible Investment as
guidelines for investing entities
c) Environmental Accountability
As business interacts with its natural environment it draws its resources from
the environment It also influences the environment by its action Earlier
corporate dumped their wastes with impunity in the environment With the
growing awareness ans concern about environmental degradation depletion of
natural resources like water and fossil fuels and the phenomenon of global
warming there is a moral and legal pressure on corporate to realize that the earth
needs to be preserved and looked after so that the future is not affected
It also describes a companyrsquos commitment to be accountable to its environment
Therefore business has to be done ethically and it should be aware of nature to
stop its further degradation by its action
Social responsibility
The term social responsibility means different things to different people
Generally corporate social responsibility is the obligation to take action that
protects and improves the welfare of society as a whole as well as
organizational interests According to the concept of corporate social
responsibility a manager must strive to achieve both organizational and societal
goals
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Current perspectives regarding the fundamentals of social responsibility of
businesses are listed and discussed through (1) the Davis model of corporate
social responsibility (2) areas of corporate social responsibility and (3) varying
opinions on social responsibility
A model of corporate social responsibility that was developed by Keith Davis
provides five propositions that describe why and how businesses should adhere
to the obligation to take action that protects and improves the welfare of society
and the organization
Proposition 1 Social responsibility arises from social power
Proposition 2 Business shall operate as an open system with open
receipt of inputs from society and open disclosure of its operation to the
public
Proposition 3 The social costs and benefits of an activity product or
service shall be thoroughly calculated and considered in deciding whether
to proceed with it
Proposition 4 Social costs related to each activity product or service
shall be passed on to the consumer
Proposition 5 Business institutions as citizens have the responsibility to
become involved in certain social problems that are outside their normal
areas of operation
The areas in which business can become involved to protect and improve the
welfare of society are numerous and diverse Some of the most publicized of
these areas are urban affairs consumer affairs environmental affairs and
employment practices Although numerous businesses are involved in socially
responsible activities much controversy persists about whether such
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involvement is necessary or appropriate There are several arguments for and
against businesses performing socially responsible activities
The best-known argument supporting such activities by business is that becausebusiness is a subset of and exerts a significant impact on society it has the
responsibility to help improve society Since society asks no more and no less of
any of its members why should business be exempt from such responsibility
Additionally profitability and growth go hand in hand with responsible
treatment of employees customers and the community However studies have
not indicated any clear relationship between corporate social responsibility and
profitability
One of the better known arguments against such activities is advanced by the
distinguished economist Milton Friedman Friedman argues that making
business managers simultaneously responsible to business owners for reaching
profit objectives and to society for enhancing societal welfare represents a
conflict of interest that has the potential to cause the demise of business
According to Friedman this demise almost certainly will occur if business
continually is forced to perform socially responsible behavior that is in direct
conflict with private organizational objectives He also argues that to require
business managers to pursue socially responsible objectives may be unethical
since it requires managers to spend money that really belongs to other
individuals
Regardless of which argument or combination of arguments particular managers
might support they generally should make a concerted effort to perform all
legally required socially responsible activities consider voluntarily performing
socially responsible activities beyond those legally required and inform all
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relevant individuals of the extent to which their organization will become
involved in performing social responsibility activities
Federal law requires that businesses perform certain socially responsibleactivities In fact several government agencies have been established and are
maintained to develop such business-related legislation and to make sure the
laws are followed The Environmental Protection Agency does indeed have the
authority to require businesses to adhere to certain socially responsible
environmental standards Adherence to legislated social responsibilities
represents the minimum standard of social responsibility performance that
business leaders must achieve Managers must ask themselves however how
far beyond the minimum they should attempt to go mdash a difficult and complicated
question that entails assessing the positive and negative outcomes of performing
socially responsible activities Only those activities that contribute to the
businesss success while contributing to the welfare of society should be
undertaken
Social Responsiveness
Social responsiveness is the degree of effectiveness and efficiency an
organization displays in pursuing its social responsibilities The greater the
degree of effectiveness and efficiency the more socially responsive the
organization is said to be The socially responsive organization that is both
effective and efficient meets its social responsibilities without wasting
organizational resources in the process Determining exactly which social
responsibilities an organization should pursue and then deciding how to pursue
them are perhaps the two most critical decision-making aspects of maintaining a
high level of social responsiveness within an organization
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That is managers must decide whether their organization should undertake the
activities on its own or acquire the help of outsiders with more expertise in the
area
In addition to decision making various approaches to meeting social obligations
are another determinant of an organizations level of social responsiveness A
desirable and socially responsive approach to meeting social obligations
involves the following
Incorporating social goals into the annual planning process
Seeking comparative industry norms for social programs
Presenting reports to organization members the board of directors and
stockholders on progress in social responsibility
Experimenting with different approaches for measuring social
performance
Attempting to measure the cost of social programs as well as the return
on social program investments
S Prakash Sethi presents three management approaches to meeting social
obligations (1) the social obligation approach (2) the social responsibility
approach and (3) the social responsiveness approach Each of Sethis three
approaches contains behavior that reflects a somewhat different attitude with
regard to businesses performing social responsible activities The social
obligation approach for example considers business as having primarily
economic purposes and confines social responsibility activity mainly to
conformance to existing laws The socially responsible approach sees business
as having both economic and societal goals The social responsiveness approach
considers business as having both societal and economic goals as well as the
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obligation to anticipate upcoming social problems and to work actively to
prevent their appearance
Organizations characterized by attitudes and behaviors consistent with thesocial responsiveness approach generally are more socially responsive than
organizations characterized by attitudes and behaviors consistent with either the
social responsibility approach or the social obligation approach Also
organizations characterized by the social responsibility approach generally
achieve higher levels of social responsiveness than organizations characterized
by the social obligation approach As one moves from the social obligation
approach to the social responsiveness approach management becomes more
proactive Proactive managers will do what is prudent from a business
viewpoint to reduce liabilities whether an action is required by law or not
Areas of Measurement
To be consistent measurements to gauge organizational progress in reaching
socially responsible objectives can be performed The specific areas in which
individual companies actually take such measurements vary of course
depending on the specific objectives of the companies All companies however
probably should take such measurements in at least the following four major
areas
1 Economic function This measurement gives some indication of the
economic contribution the organization is making to society
2 Quality-of-life The measurement of quality of life should focus on
whether the organization is improving or degrading the general quality of
life in society
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3 Social investment The measurement of social investment deals with the
degree to which the organization is investing both money and human
resources to solve community social problems
4 Problem-solving The measurement of problem solving should focus on
the degree to which the organization deals with social problems
Managers in todays business world increasingly need to be aware of two
separate but interrelated concerns mdash business ethics and social responsibility
9 Ethical Corporate Culture
Whenever intolerable business situations arise overseas managers should be
guided by precise statements that spell out the behavior and operating practices
that the company demands In addition codes of conduct must provide clear
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direction about appropriate ethical behavior when the temptation to behave
unethically is strongest
The bland statement in a code of conduct that bribery is unacceptable is useless
unless it is accompanied by specific guidelines for dealing with gift giving
payments to get goods through customs and ―requests from intermediaries
who are hired to ask for bribes
There are three categories of ethical theories
metaethics
normative ethics and
applied ethics
Metaethics is the study of the origin and meaning of ethical concepts Broadly
it deals with metaphysical psychological and linguistic issues
Normative ethics establishes certain moral standards for human behaviorNormative ethics is further classified as teleological deontological and virtue
ethics
Applied ethics deals with specific controversial issues like capital punishment
and nuclear war
With the growing strength of consumer movements and rising levels of
awareness among stakeholders corporations are realizing that stakeholders and
consumers are no longer indifferent to unethical practices like financial
irregularities tax-evasion poor quality products and services kick-backs non-
compliance with environmental issues and hazardous working conditions
Many Indian companies too have recognized the importance of integrity
transparency and open communications
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They believe that the goodwill resulting from adopting and successfully
implementing a code of business ethics will in the long run translate into
economic gains Today investors want to ensure that the companies they invest
in are not only managed properly but also have proper corporate governance
They regard corporate governance as a control mechanism that ensures the
optimum use of the human physical and financial resources of an enterprise
Companies have now begun to integrate ethics into their corporate cultures and
concentrate on putting appropriate corporate governance mechanisms in place
Business Ethics and Corporate Governance discusses the theories of ethics and
corporate governance and explains how they can be applied in various business
situations The book also provides some contemporary case studies to enable the
students and managers to gain a deeper appreciation of the role of ethics andcorporate governance in building successful businesses
10 CONCLUSION
Social responsibility is a voluntary effort on the part of business to take
various steps to satisfy the expectation of the different interest groups
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Public Image - The activities of business towards the welfare of the
society earn goodwill and reputation for the business
Survival and Growth -Every business is a part of the society So for its
survival and
growth support from the society is very much essential Business
utilizes the available resources like power water land roads etc of the
society So it should be the responsibility of every business to spend a
part of its profit for the welfare of the society
Consumer Awareness - Now-a-days consumers have become very
conscious about their rights They protest against the supply of inferior
and harmful products by forming different groups This has made it
obligatory for the business to protect the interest of the consumers by
providing quality products at the most competitive price
CASE STUDY
Zuumlrichs Eco-friendly Waste Management System
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In 1985 the Social Democrat Party of Zuumlrich started an initiative for an
ecological waste management system in association with The Zuumlrich Waste
Department (AWZ) ndash to dispose waste in an eco friendly manner It comprised
of a project called Zuumlrich-Recycling introduction of official trash bags called
Zuumlri-sacksand an information campaign with consumer oriented advice
AWZ made it mandatory for all residents of Zuumlrich to use the Zuumlri-sacks which
had to be purchased from grocery stores for waste disposal It followed the
concept of Pay as you Throwand people were fined if they used bags other than
Zuumlri-sacks
The Zuumlri-sacks were quite expensive and people were wary of throwing more
garbage which resulted in decreased garbage production Collection points were
also set up in the city to collect recyclable waste An information campaign was
started to create awareness among the residents of Zuumlrich city about the
ecological idea behind the waste management program of AWZ The program
had a positive effect on the city and reduced the incinerator waste by about 24
within the first few years It was also successful in reducing the per-capita waste
in Zuumlrich
The (No) Waste Land
One event that grabbed the attention of sports lovers in 2008 was Euro 20083
which was held jointly by Switzerland and Austria between June 7 and June 29
2008 The tournament was played at eight venues ndash four in Austria and four in
Switzerland4
Like other cities where the matches were held Zuumlrich also made several
arrangements such as converting some areas into pedestrian zones and setting
up Fan Mile5 But there was one feature that differentiated Zuumlrich from other
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cities holding the Euro 2008 In Zuumlrich fans were to use returnable glasses for
drinking beer and non-alcoholic beverages were to be sold in recyclable bottles
The New Waste Management System
On December 2 1990 the electorate of Zuumlrich agreed to the new specifications
for waste disposal service The specifications of the ecological waste
management system indicated ways by which the creation of waste could be
avoided and useful materials separated out
Implementing the New System
The new waste management system was implemented in 1991 with the project
Zuumlrich Recyclingthat involved collection of recyclable material like bottles
broken glass metals used oils etc Around 170 user-friendly collection points
were established to make it easier for people to hand over recycling materials
free of charge
By accepting recyclable material free the Waste Department offered the people
of Zuumlrich a financial incentive and motivated them to support Zuumlrich
Recycling
The Waste Management System was successful in changing the waste disposal
method from incineration to an ecological waste management system Over 97
percent of the population of Zuumlrich cooperated with the new system and
accepted the sack charges as per a survey conducted in 1995 Extensive
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publicity was said to be one of the reasons for the high acceptance of the Zuumlri-
sack
BIBLIOGRAPHY
httpwwwcapsimcombusiness-
simulationslandingethicscfmgclid=CIPDpp7C0awCFcN66wodck2cog
httpwwwwisegeekcom
httpwwwutmedustaffjfieservitaresearchbusbookhtm
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 4040
httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020
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6
2EVOLUTION OF ETHICS
The evolution of ethics chronicles a long history of problems related to the use
(and misuse) of power money and emotions Some businesses create conflict in
the process of making money while others create a peaceful environment in
which a business can grow and prosper Being ethical means having fewer
problems less stress and more respect from the buying public Respect and
acceptance in a community derives certain rare nectars of civilization that can
make the business experience rewarding beyond monetary considerations A
fundamental choice business people must make is whether to focus on short-
terms gains or the long-term stability and growth an ethical business produces
The object of an ethical business is to build a stable environment that minimizes
unexpected problems and maximize peace prosperity and productivity
Philosophical ethics is a world away from the practical ethics of business
Ethical rules have evolved (in real-time not in theory) from the effects of bad
management greed immaturity and inefficient actions Business ethics are a
function of experience of what works and what does not Real-time
circumstances sometimes force a businessperson to bend the rules in order to
survive There are demands on the businessperson other than raw survival that
shape business ethics The term flow for example is a consideration in the
practical ethics of business If a defect is discovered on an assembly line that
degrades a product though not seriously one does not simply shut down
production so that the product can meet the ideal
There are many intervening problems in day-to-day business that prevent
business people from being totally ethical consistent and fair The idea of ethics
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is a dynamic concept so it is difficult to determine in the moment what is
ethical and what is not What is more important to know from an ethical
standpoint is whether a deviation from the ideal is temporary frequently
repeated or a permanent business strategy
BUSINESS ETHICS
It must be remembered business ethics is about the human qualities of a
businessperson mdash not the angelic qualities As such when a businessperson is
overwhelmed one must expect the possibility that ethical rules will be
temporarily bent For example you are overwhelmed with work your child is
sick and you need to get home right away hellip but you must finish billing out
some work you performed for a customer in order to receive the check You do
not know exactly how much they owe you but it would be un-businesslike to
simply let the client leave and collect later So you pick a high number that
covers all the possibilities The bill technically is not consistent with your
reputation for fairness and price but it is a price you simply must charge to
plow through you work and get on to more important tasks This is known as an
ethical lapse mdash a short-term and rare occurrence in your business experience
This is to say ethics for a businessperson is not about some philosophical idea
of the mind Rather it is about trying to attain a reasonable balance between the
need to survive (and make a profit) and meeting the ideal of ethical action
Three levels of business ethics
A way of classifying the diverse elements therein
the macro level
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o the role of business in the national and international orgnisation of
society
o the relative virtues of different politicalsocial systesms such as
free enterprise centrally planned economies etc
o international relationships and the role of business on an
international scale
the corporate level
o corporate social responsibility
o ethical issues facing individual corporate entities (private and
public sector) when formulating and implementing strategies
the individual level
o the behaviour and actions of individuals within organisations
At the highest (macro) level we ask the fundamental question of the role
of business in society and what governance model works best to deliver
the most benefits in a moral and responsible way Morality itself is of
course a widely interpretable concept but for this purpose we will assume
a broad understanding that of proper behaviour and knowing the
difference between right and wrong without specifying what constitutes
right and wrong (This is a whole debate unto itself and subject to cultural
and individual relativism) Suffice it to say here that morality sets the
stage for ethics and therefore the code of conduct by which business
activity is carried out and allowed to be carried out by national and
international rules and standards
At the corporate level the interpretation of those rules and standards is often
what defines business ethics affected by the specific circumstances and socio-
cultural context in which the business or public sector organisation is operatingWhile all corporate entities in theory are directly influenced by personal
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morality and ethics in practice there is often a gap between the behaviour of
individuals within the working environment and outside it This we would
argue is one of the major factors leading to mistrust of big business where the
separation of ownership and management is greatest and so open to abuse
Even if directorssenior managers are not acting unethically it is likely they
would act differently if the money and the company about which they are
making decisions were their own (There are obvious exceptions as with any
generalisation)
At the individual level this separation creates a distinct ethical model - business
ethics - which depending on factors like personality peer pressure and the
socio-political environment can be closer or further away from the individuals
own moralethical code of conduct With limited liability meaning individuals
are protected this can affect smaller businesses too as the consequences of ones
actions has a greatly reduced impact on personal circumstances Clearly every
corporate entity is directly affected by the individuals moral and ethical stance -
and any difference between business and personal ethics is itself arguably an
indictment of that individual stance as it implies some level of double standards
Business ethics should permeate the wholeorganisation
The above points to the need for ethics to in the very bloodstream of the
organisation The trouble with much of the debate about corporate governance
is that it looks on it as a separate discipline a series of boxes to be ticked
including ensuring that the business is perceived to be ethical Often this results
in grandiose statements or whole reports in the annual accounts about all the
initiatives the company funds participates in or supports in other ways Worthy
as these initiatives may be in our view in most cases this is at least as much (or
more) about the perception than a real commitment to running the business
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ethically To do this requires business ethics to permeate the whole organisation
- includingespecially the recruitment process - and have measures in place to
catch questionable practices
In this way it is much less likely that people with malicious intent or susceptible
natures will survive in the organisation because such behaviour will be picked
up and fed back - crucially independently - to senior management and the
board ideally via the Senior Independent Director and other non-executives As
the famous saying goes the fish rots from the head so this requires complete
commitment from the board not only to the principles of business ethics but to
the measurement and benchmarking of ethical performance
Measuring business ethics
So we would define business ethics not only as subscribing to the principles of
responsible business but actually having effective controls - including
collecting primary research data - on how each stakeholder group perceives the
companys performance on a range of issues which constitute business ethics
There are therefore probably as many ways to define business ethics as there are
people This presents a challenge for business But in an age of moral
relativism it is very important that the directors recognise that the general
public has its own broad view on these issues and if the directors depart too far
from that view they will invite trouble no matter how much they may feel thatthey are in the mainstream of their own industry culture
The issue of business ethics is fundamental to corporate governance of course
not least because corporate governance is often itself defined as business ethics
Good corporate governance lies in the eye of the stakeholder and needs to
recognise that different individuals and stakeholder groups define business
ethics differently In that light we have decided to take the unusual step of not
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only setting out the issues surrounding business ethics but opening up the
debate to visitors to this website In other words we are applying our own
methodology of stakeholder communication and involvement to ourselves - to
hold a mirror up to our approach to walk the walk as it were
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3BENEFITS OF ETHICAL PRACTISES
Why ethics in business Ethical guidelines tend to maximize profits while
minimizing the conflict and disruptions that slow business growth Ethical
practices also protect against legal trouble sustain good health and keep away
the kinds of financial predators that can scar an individual and destroy a
business When one is acting from as ethical base it is easy to recognize and
experience contrast when dealing with those acting unethically Learning to
recognize (and thereby avoid) dishonest and predatory business people is one of
the advantages of ethical behavior
The ethical nature of a small business can be broken down into three categories
the legitimate businesses the criminal enterprise and those that operate in the
gray areas between the two Those who would lean toward the latter two
categories risk allowing deception to become a way of life Going down this
path can ultimately ruin a business as occasional temptations subtly transform a
business into a criminal enterprise
Although a business may appear to be successful and prosperous there are
harmful ramifications when behaving unethically One might appear to be asuccessful contractor when in fact that personrsquos focus is on cheating the
customer That may result in more income but the associated negatives include
damaged health client hassles and legal actions mdash not to mention a highly
undesirable reputation within the local community While crime may pay those
who are not good at it will suffer severe repercussions
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Of the nearly two hundred categories to be listed to the left as links the
ethicality of business actions using a variety of subcategories to highlight a
particular activity A business activity can be reputable disreputable or shady
Some actions are predatory while others are outright criminal Some activities
that seem unethical such as a grocer selling low-quality vegetables while
creating high-quality expectations are customarily acceptable practices This
brings to light the fact that there are standards of the industry in all business
categories that mitigate the ethicality of a sales tactic Part of the ethical
evaluation of an action might be whether it is a ―professional or
―unprofessional
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4 Effect of the Global Economy on Business Ethics
Ethics are derived from personal values and across the world there are many
different cultures with different values as their base Cultural values have a
strong influence in the way business is conducted and as the economy expands
to become truly global it is inevitable that contradictory ethical stances willcome into conflict
For many years governments have attempted to use trade to impact the culture
of other countries Trade embargoes have been used in an attempt to change
behaviors in response to civil wars and human rights with mixed success With
the growth of a true global economy there is an opportunity to establish and
enforce a high standard of global business ethics
There are many examples of what we would consider unethical business
practice in the world today Paying officials for access to decision makers is a
corrupt practice but in countries where this operates it is a part of normal
business In countries where child labor is used in the production of goods
children are considered to be an integral part of the economy contributing to
family income for us the idea is abhorrent and has been outlawed LikeEngland and the USA during the industrial revolution the health and safety of
workers is not part of the equation in developing countries where labor is cheap
and plentiful
The global economy has shifted the power to impact the world in a lasting way
from governments to multinational companies Developing countries are eager
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to form partnerships with these global giants and are willing to conform to new
requirements in order to do so By refusing to deal with countries or businesses
who engage in unethical practice these companies can have a real effect on
introducing common ethical standards for business across the world
Small businesses wanting to operate in global markets do not have the same
ability to force compliance with good business ethics they do however have the
ability to investigate how the goods they are purchasing from foreign sources
are made By choosing not to deal with companies who engage in questionable
practices every business owner can contribute to establishing higher standards
Market forces can be a catalyst for change but will businesses take the
opportunity to enforce a high standard of ethical behavior when not doing so
could result in lower costs and a better bottom line The answer to this is only if
the consumer insists upon it Just as multinationals can force foreign business to
comply with their ethical standards consumers can force business to take this
line
As the world markets open up and individual cultures and business practices
become more visible consumers are again in a position to be discerning in their
brand choice supporting companies who enforce high ethical standards
While it appears there is a genuine opportunity to improve the standards of
business ethics across the globe it should not be forgotten that unethical
business practices are not restricted to any particular country or culture Some
individuals will always put personal gain ahead of ethical practice think Enron
Arthur Anderson WorldCom Barings Bank and most recently Societe
Generale A global economy will operate regardless of the ethical environment
and there is at least as much opportunity for promoting unethical practice as
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there is the chance to change for the better
It is the individual consumer business owner and shareholder who have the
power to insist on change Are you willing to pay a little more to support the
eradication of child labor worldwide or will you pocket the extra dollar you
save and convince yourself that the little that you can do will make no
difference
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5 CODE OF ETHICS
Codes of ethics are statements of values and principles that determine the
purpose of the company They aim to clarify the ethics of the company and to
define its responsibilities to the different groups of stakeholders as well as
determining the responsibilities of its employees The meaning with codes of
ethics is to say ―This is how we expect you to behave whereas the purpose
with codes of conduct is to state the rules determining what must or must not be
done The rules are stated either affirmatively or as prohibitions Penalties for
violating the rules can be identified and systems for how to appeal defined
(Ibid) Some authors do not separate these from each other and instead they look
at them with their context as two words for the same thing
THE PURPOSE WITH CODES OF ETHICS
There are several reasons for why a company has a code of ethics
To manage or respond to internal organizational activity A code can help
to encourage employees to include particular values in their own
decision-making or to offer help and assistance to employees struggling
with ethical questions in business
A code may be used as a symbolic management tool and provide a
language for conceptualizing the events of organizational activity and
thereby redefine some behavior as problematic and other as preferred
A code may also be used as a mean for making roles and expectations
within the organization clear Within the firm a code of ethics can provide
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a legitimate reason for control and supervision control for the sake of
ethics may prove to be more acceptable in the organization than control
for the sake of profit does however note that codes of ethics can be a
dishonest way of gaining legitimacy in the eyes of shareholders
The goal of the code can also be to control or regulate the behavior of
employees in order to follow legal requirements
Another reason for having a code of ethics might be a wish to manage or
respond to specific stakeholdersrsquo demands or expectations in order to
achieve benefits or to avoid harm to the firm
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6ETHICS TRANING
Ethics training has become more important as organizations have attempted to
ensure that their managers and employees act in ways which avoid legal
wrongdoing and promote a positive climate for employee relations Ethics
training is furthermore according to West et al (1998) an approach meant to
promote ethical behavior to managers and employees and ethics trainingincreases attention to ethical issues and behaviour
Ethics training has a significant influence on the perceptions of conduct among
employees Ethics training also provides circulation of information among the
employees and discussion of new laws and standards of ethics More recent
studies have found that 44 percent of the largest US corporations provide their
employees with some kind of ethics training For most of the employees ethics
training and education occurs approximately every five years
There are four objectives with an ethical training program
The first goal is the fostering of awareness of the ethical components of
managerial decision-making
The second goal is the legitimization of ethical components as an integralpart of such managerial decision-making
A third goal is the provision of conceptual frameworks for analyzing the
ethical components and to help individuals become confident in their use
The final goal of an ethics training program is helping participants to
apply ethical analysis to day-to-day business activities
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During a training program there are many issues that are important to discuss
for example how ethics can be managed and interpreted in the day-to-day
activity of the organization A training program in ethics is a way to improve
the ethics of an organization The following issues should be included in an
ethics-training program
Teach the employees to identify the moral components in their
performance
Clarify the importance of ethics for stakeholders and the organization
Provide methods of outlining analyzing resolving and implementing
moral issues
Avoid or reduce uncertainty about who is responsible for what and to
what degree
Create discuss and resolve actual moral issues
Communicate reinforce clarify and develop the code of conduct and
other ethic measures
Explain and test the use of tools that can be applied during the
development process
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7 Process of Making Ethical Decisions
Ethical decision making refers to the process of evaluating and choosing among
alternatives in a manner consistent with ethical principles In making ethical
decisions it is necessary to
Notice and eliminate unethical options - right vs wrong Ethical thinking
requires a sensitivity to perceive the ethical implications of decisions
Evaluate complex ambiguous and incomplete facts It is often difficult to
obtain all necessary information
Select the best ethical alternative Resolve any ethical dilemmas - right
vs right Not all ethical responses to a situation are equal
Have ethical commitment ethical consciousness and ethical competency
Ethical thinking and decision making takes practice
Future conflict between a persons moral choices and an organizations
ethical decisions are most easily addressed as someone seeks to join the
organization If a person is ready to join a company or business it is
important that he (or she) be presented with the companys core values
and code of conduct (if available) The prospective new member must
then determine if it is possible to reconcile their moral choices with the
organizations ethics as conveyed in the companys values and code of
conduct Agreement to join the company implicitly assumes that this
reconciliation has taken place but it can be made explicit by requiring
agreement to a code of conduct
Given this understanding that should exist between the company and the
individual a change to the companys values and code of conduct should
be given careful consideration Changing the basis for the organizations
ethics in decision making in theory requires a new agreement with each
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individual to reconcile with their personal moral choices In practice this
change can lead to conflict as an individuals morals now lead to choices
that violate the companys decision making ethics
Corporate Ombudsman The corporate ombuds office struggles against a perception It is often
viewed by senior management as a ―non-revenue center and it is oftendepreciated for that reason
There is ―constant pressure on every non-revenue generating office or
department (ethics and compliance officers are familiar with this) over
time particularly in an economic downturn notes attorney Charles LHoward
Some companies have ethics officers Some have ombudsmen Both arehedges against organizational wrongdoing Both offer a place to go for
employees to report corporate misconduct An ombudsman can simply deliver more in the way of confidentiality to
employees than can an ethics or compliance officer mdash something that is
important given that most employees still think they will suffer retaliationif they report wrongdoing Many are happy to go to ethics and
compliance offices mdash but not all Is the wrongdoing being sanctioned fromabove They arenrsquot always sure ―It takes an unusual person to go
forward and just report Howard tells us People will go to the office and
ask a question but itrsquos not the real question Itrsquos more of a test question
The caller might ask about a company policy But after someconversation it turns out that person is not interested in ethics and
compliance policy in general but rather in the companyrsquos kickback policy specifically mdash because the person believes his or her boss may be
taking kickbacks
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CREATING AN ETHICAL WORKPLACE
Business managers in most organizations commonly strive to encourage ethical
practices not only to ensure moral conduct but also to gain whatever business
advantage there may be in having potential consumers and employees regard
the company as ethical Creating distributing and continually improving a
companys code of ethics is one usual step managers can take to establish an
ethical workplace
Another step managers can take is to create a special office or department with
the responsibility of ensuring ethical practices within the organization For
example management at a major supplier of missile systems and aircraft
components has established a corporate ethics office This ethics office is a
tangible sign to all employees that management is serious about encouraging
ethical practices within the company
Another way to promote ethics in the workplace is to provide the work force
with appropriate training Several companies conduct training programs aimed
at encouraging ethical practices within their organizations Such pro grams do
not attempt to teach what is moral or ethical but rather to give business
managers criteria they can use to help determine how ethical a certain action
might be
Finally managers can take responsibility for creating and sustaining conditionsin which people are likely to behave ethically and for minimizing conditions in
which people might be tempted to behave unethically Two practices that
commonly inspire unethical behavior in organizations are giving unusually high
rewards for good performance and unusually severe punishments for poor
performance By eliminating such factors managers can reduce much of the
pressure that people feel to perform unethically They can also promote the
social responsibility of the organization
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8 SOCIAL RESPONSIBILITY OF BUSINESS
Business ethics and social responsibility are often seen as instruments for
improving the functioning of a corporation to add value to business like other
tools It has 3 dimensions
a) Good Governance
b) Corporate social responsibility
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c) Environmental accountability
The top management is not only responsible to envision such a change but to
translate this vision into practises and also make sure that they adopt a balanced
approach towards three dimensions
a) Good Governance
Good governance is an indeterminate term used in development literature
to describe how public institutions conduct public affairs and manage
public resources in order to guarantee the realization of human
rights Governance describes the process of decision-making and the
process by which decisions are implemented (or not implemented) The
termgovernance can apply to corporate international national local
governance or to the interactions between other sectors of society
The concept of good governance often emerges as a model to compare
ineffective economies or political bodies with viable economies and
political bodies Because the most successful governments in the
contemporary world are liberal democratic states concentrated in Europe
and the Americas those countries institutions often set the standards by
which to compare other states institutions Because the term good
governance can be focused on any one form of governance aid
organizations and the authorities of developed countries often will focus
the meaning of good governance to a set of requirement that conform to
the organizations agenda making good governance imply many
different things in many different contexts
The corporations are formed on the basis of division of ownership and
control in which the investor or owner relies on the manager ie CEO to
manage the business on his behalf which implies that principal agent
relationship exists between investor and manager which causes the room
for asymmetric information There should be transparency in the process
The objective of good governance is to have system of controlling and
managing so that the interest of the owner may be protected Therefore
ethical structure has the implication for good governance which means
profitIt is important to make profits within ethical framework Business
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has to be done ethically the profits are to be taken seriously if not it
would be interpreted as if the business is not indulging into good
governance
b) Corporate Social Responsibility
Corporate social responsibility (CSR also called corporate conscience
corporate citizenship social performance or sustainable responsible
business is a form of corporate self-regulation integrated into a business model
CSR policy functions as a built-in self-regulating mechanism whereby business
monitors and ensures its active compliance with the spirit of the law ethical
standards and international norms The goal of CSR is to embrace
responsibility for the companys actions and encourage a positive impact
through its activities on the environment consumers employees communities
stakeholders and all other members of the public sphere
The term corporate social responsibility came into common use in the late
1960s and early 1970s after many multinational corporations formed the term
stakeholder meaning those on whom an organizations activities have an
impact It was used to describe corporate owners beyond shareholders as a
result of an influential book by R Edward Freeman Strategic management a
stakeholder approach in 1984 Proponents argue that corporations make more
long term profits by operating with a perspective while critics argue that CSR
distracts from the economic role of businesses Others argue CSR is merely
window-dressing or an attempt to pre-empt the role of governments as a
watchdog over powerful multinational corporations
CSR is titled to aid an organizations mission as well as a guide to what the
company stands for and will uphold to its consumers Development business
ethics is one of the forms of applied ethics that examines ethical principles and
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moral or ethical problems that can arise in a business environment ISO 26000
is the recognized international standard for CSR Public sector organizations
(the United Nations for example) adhere to the triple bottom line (TBL) It is
widely accepted that CSR adheres to similar principles but with no formal act of
legislation The UN has developed the Principles for Responsible Investment as
guidelines for investing entities
c) Environmental Accountability
As business interacts with its natural environment it draws its resources from
the environment It also influences the environment by its action Earlier
corporate dumped their wastes with impunity in the environment With the
growing awareness ans concern about environmental degradation depletion of
natural resources like water and fossil fuels and the phenomenon of global
warming there is a moral and legal pressure on corporate to realize that the earth
needs to be preserved and looked after so that the future is not affected
It also describes a companyrsquos commitment to be accountable to its environment
Therefore business has to be done ethically and it should be aware of nature to
stop its further degradation by its action
Social responsibility
The term social responsibility means different things to different people
Generally corporate social responsibility is the obligation to take action that
protects and improves the welfare of society as a whole as well as
organizational interests According to the concept of corporate social
responsibility a manager must strive to achieve both organizational and societal
goals
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Current perspectives regarding the fundamentals of social responsibility of
businesses are listed and discussed through (1) the Davis model of corporate
social responsibility (2) areas of corporate social responsibility and (3) varying
opinions on social responsibility
A model of corporate social responsibility that was developed by Keith Davis
provides five propositions that describe why and how businesses should adhere
to the obligation to take action that protects and improves the welfare of society
and the organization
Proposition 1 Social responsibility arises from social power
Proposition 2 Business shall operate as an open system with open
receipt of inputs from society and open disclosure of its operation to the
public
Proposition 3 The social costs and benefits of an activity product or
service shall be thoroughly calculated and considered in deciding whether
to proceed with it
Proposition 4 Social costs related to each activity product or service
shall be passed on to the consumer
Proposition 5 Business institutions as citizens have the responsibility to
become involved in certain social problems that are outside their normal
areas of operation
The areas in which business can become involved to protect and improve the
welfare of society are numerous and diverse Some of the most publicized of
these areas are urban affairs consumer affairs environmental affairs and
employment practices Although numerous businesses are involved in socially
responsible activities much controversy persists about whether such
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involvement is necessary or appropriate There are several arguments for and
against businesses performing socially responsible activities
The best-known argument supporting such activities by business is that becausebusiness is a subset of and exerts a significant impact on society it has the
responsibility to help improve society Since society asks no more and no less of
any of its members why should business be exempt from such responsibility
Additionally profitability and growth go hand in hand with responsible
treatment of employees customers and the community However studies have
not indicated any clear relationship between corporate social responsibility and
profitability
One of the better known arguments against such activities is advanced by the
distinguished economist Milton Friedman Friedman argues that making
business managers simultaneously responsible to business owners for reaching
profit objectives and to society for enhancing societal welfare represents a
conflict of interest that has the potential to cause the demise of business
According to Friedman this demise almost certainly will occur if business
continually is forced to perform socially responsible behavior that is in direct
conflict with private organizational objectives He also argues that to require
business managers to pursue socially responsible objectives may be unethical
since it requires managers to spend money that really belongs to other
individuals
Regardless of which argument or combination of arguments particular managers
might support they generally should make a concerted effort to perform all
legally required socially responsible activities consider voluntarily performing
socially responsible activities beyond those legally required and inform all
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relevant individuals of the extent to which their organization will become
involved in performing social responsibility activities
Federal law requires that businesses perform certain socially responsibleactivities In fact several government agencies have been established and are
maintained to develop such business-related legislation and to make sure the
laws are followed The Environmental Protection Agency does indeed have the
authority to require businesses to adhere to certain socially responsible
environmental standards Adherence to legislated social responsibilities
represents the minimum standard of social responsibility performance that
business leaders must achieve Managers must ask themselves however how
far beyond the minimum they should attempt to go mdash a difficult and complicated
question that entails assessing the positive and negative outcomes of performing
socially responsible activities Only those activities that contribute to the
businesss success while contributing to the welfare of society should be
undertaken
Social Responsiveness
Social responsiveness is the degree of effectiveness and efficiency an
organization displays in pursuing its social responsibilities The greater the
degree of effectiveness and efficiency the more socially responsive the
organization is said to be The socially responsive organization that is both
effective and efficient meets its social responsibilities without wasting
organizational resources in the process Determining exactly which social
responsibilities an organization should pursue and then deciding how to pursue
them are perhaps the two most critical decision-making aspects of maintaining a
high level of social responsiveness within an organization
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That is managers must decide whether their organization should undertake the
activities on its own or acquire the help of outsiders with more expertise in the
area
In addition to decision making various approaches to meeting social obligations
are another determinant of an organizations level of social responsiveness A
desirable and socially responsive approach to meeting social obligations
involves the following
Incorporating social goals into the annual planning process
Seeking comparative industry norms for social programs
Presenting reports to organization members the board of directors and
stockholders on progress in social responsibility
Experimenting with different approaches for measuring social
performance
Attempting to measure the cost of social programs as well as the return
on social program investments
S Prakash Sethi presents three management approaches to meeting social
obligations (1) the social obligation approach (2) the social responsibility
approach and (3) the social responsiveness approach Each of Sethis three
approaches contains behavior that reflects a somewhat different attitude with
regard to businesses performing social responsible activities The social
obligation approach for example considers business as having primarily
economic purposes and confines social responsibility activity mainly to
conformance to existing laws The socially responsible approach sees business
as having both economic and societal goals The social responsiveness approach
considers business as having both societal and economic goals as well as the
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obligation to anticipate upcoming social problems and to work actively to
prevent their appearance
Organizations characterized by attitudes and behaviors consistent with thesocial responsiveness approach generally are more socially responsive than
organizations characterized by attitudes and behaviors consistent with either the
social responsibility approach or the social obligation approach Also
organizations characterized by the social responsibility approach generally
achieve higher levels of social responsiveness than organizations characterized
by the social obligation approach As one moves from the social obligation
approach to the social responsiveness approach management becomes more
proactive Proactive managers will do what is prudent from a business
viewpoint to reduce liabilities whether an action is required by law or not
Areas of Measurement
To be consistent measurements to gauge organizational progress in reaching
socially responsible objectives can be performed The specific areas in which
individual companies actually take such measurements vary of course
depending on the specific objectives of the companies All companies however
probably should take such measurements in at least the following four major
areas
1 Economic function This measurement gives some indication of the
economic contribution the organization is making to society
2 Quality-of-life The measurement of quality of life should focus on
whether the organization is improving or degrading the general quality of
life in society
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3 Social investment The measurement of social investment deals with the
degree to which the organization is investing both money and human
resources to solve community social problems
4 Problem-solving The measurement of problem solving should focus on
the degree to which the organization deals with social problems
Managers in todays business world increasingly need to be aware of two
separate but interrelated concerns mdash business ethics and social responsibility
9 Ethical Corporate Culture
Whenever intolerable business situations arise overseas managers should be
guided by precise statements that spell out the behavior and operating practices
that the company demands In addition codes of conduct must provide clear
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direction about appropriate ethical behavior when the temptation to behave
unethically is strongest
The bland statement in a code of conduct that bribery is unacceptable is useless
unless it is accompanied by specific guidelines for dealing with gift giving
payments to get goods through customs and ―requests from intermediaries
who are hired to ask for bribes
There are three categories of ethical theories
metaethics
normative ethics and
applied ethics
Metaethics is the study of the origin and meaning of ethical concepts Broadly
it deals with metaphysical psychological and linguistic issues
Normative ethics establishes certain moral standards for human behaviorNormative ethics is further classified as teleological deontological and virtue
ethics
Applied ethics deals with specific controversial issues like capital punishment
and nuclear war
With the growing strength of consumer movements and rising levels of
awareness among stakeholders corporations are realizing that stakeholders and
consumers are no longer indifferent to unethical practices like financial
irregularities tax-evasion poor quality products and services kick-backs non-
compliance with environmental issues and hazardous working conditions
Many Indian companies too have recognized the importance of integrity
transparency and open communications
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They believe that the goodwill resulting from adopting and successfully
implementing a code of business ethics will in the long run translate into
economic gains Today investors want to ensure that the companies they invest
in are not only managed properly but also have proper corporate governance
They regard corporate governance as a control mechanism that ensures the
optimum use of the human physical and financial resources of an enterprise
Companies have now begun to integrate ethics into their corporate cultures and
concentrate on putting appropriate corporate governance mechanisms in place
Business Ethics and Corporate Governance discusses the theories of ethics and
corporate governance and explains how they can be applied in various business
situations The book also provides some contemporary case studies to enable the
students and managers to gain a deeper appreciation of the role of ethics andcorporate governance in building successful businesses
10 CONCLUSION
Social responsibility is a voluntary effort on the part of business to take
various steps to satisfy the expectation of the different interest groups
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Public Image - The activities of business towards the welfare of the
society earn goodwill and reputation for the business
Survival and Growth -Every business is a part of the society So for its
survival and
growth support from the society is very much essential Business
utilizes the available resources like power water land roads etc of the
society So it should be the responsibility of every business to spend a
part of its profit for the welfare of the society
Consumer Awareness - Now-a-days consumers have become very
conscious about their rights They protest against the supply of inferior
and harmful products by forming different groups This has made it
obligatory for the business to protect the interest of the consumers by
providing quality products at the most competitive price
CASE STUDY
Zuumlrichs Eco-friendly Waste Management System
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In 1985 the Social Democrat Party of Zuumlrich started an initiative for an
ecological waste management system in association with The Zuumlrich Waste
Department (AWZ) ndash to dispose waste in an eco friendly manner It comprised
of a project called Zuumlrich-Recycling introduction of official trash bags called
Zuumlri-sacksand an information campaign with consumer oriented advice
AWZ made it mandatory for all residents of Zuumlrich to use the Zuumlri-sacks which
had to be purchased from grocery stores for waste disposal It followed the
concept of Pay as you Throwand people were fined if they used bags other than
Zuumlri-sacks
The Zuumlri-sacks were quite expensive and people were wary of throwing more
garbage which resulted in decreased garbage production Collection points were
also set up in the city to collect recyclable waste An information campaign was
started to create awareness among the residents of Zuumlrich city about the
ecological idea behind the waste management program of AWZ The program
had a positive effect on the city and reduced the incinerator waste by about 24
within the first few years It was also successful in reducing the per-capita waste
in Zuumlrich
The (No) Waste Land
One event that grabbed the attention of sports lovers in 2008 was Euro 20083
which was held jointly by Switzerland and Austria between June 7 and June 29
2008 The tournament was played at eight venues ndash four in Austria and four in
Switzerland4
Like other cities where the matches were held Zuumlrich also made several
arrangements such as converting some areas into pedestrian zones and setting
up Fan Mile5 But there was one feature that differentiated Zuumlrich from other
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cities holding the Euro 2008 In Zuumlrich fans were to use returnable glasses for
drinking beer and non-alcoholic beverages were to be sold in recyclable bottles
The New Waste Management System
On December 2 1990 the electorate of Zuumlrich agreed to the new specifications
for waste disposal service The specifications of the ecological waste
management system indicated ways by which the creation of waste could be
avoided and useful materials separated out
Implementing the New System
The new waste management system was implemented in 1991 with the project
Zuumlrich Recyclingthat involved collection of recyclable material like bottles
broken glass metals used oils etc Around 170 user-friendly collection points
were established to make it easier for people to hand over recycling materials
free of charge
By accepting recyclable material free the Waste Department offered the people
of Zuumlrich a financial incentive and motivated them to support Zuumlrich
Recycling
The Waste Management System was successful in changing the waste disposal
method from incineration to an ecological waste management system Over 97
percent of the population of Zuumlrich cooperated with the new system and
accepted the sack charges as per a survey conducted in 1995 Extensive
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publicity was said to be one of the reasons for the high acceptance of the Zuumlri-
sack
BIBLIOGRAPHY
httpwwwcapsimcombusiness-
simulationslandingethicscfmgclid=CIPDpp7C0awCFcN66wodck2cog
httpwwwwisegeekcom
httpwwwutmedustaffjfieservitaresearchbusbookhtm
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 4040
httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020
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7
is a dynamic concept so it is difficult to determine in the moment what is
ethical and what is not What is more important to know from an ethical
standpoint is whether a deviation from the ideal is temporary frequently
repeated or a permanent business strategy
BUSINESS ETHICS
It must be remembered business ethics is about the human qualities of a
businessperson mdash not the angelic qualities As such when a businessperson is
overwhelmed one must expect the possibility that ethical rules will be
temporarily bent For example you are overwhelmed with work your child is
sick and you need to get home right away hellip but you must finish billing out
some work you performed for a customer in order to receive the check You do
not know exactly how much they owe you but it would be un-businesslike to
simply let the client leave and collect later So you pick a high number that
covers all the possibilities The bill technically is not consistent with your
reputation for fairness and price but it is a price you simply must charge to
plow through you work and get on to more important tasks This is known as an
ethical lapse mdash a short-term and rare occurrence in your business experience
This is to say ethics for a businessperson is not about some philosophical idea
of the mind Rather it is about trying to attain a reasonable balance between the
need to survive (and make a profit) and meeting the ideal of ethical action
Three levels of business ethics
A way of classifying the diverse elements therein
the macro level
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o the role of business in the national and international orgnisation of
society
o the relative virtues of different politicalsocial systesms such as
free enterprise centrally planned economies etc
o international relationships and the role of business on an
international scale
the corporate level
o corporate social responsibility
o ethical issues facing individual corporate entities (private and
public sector) when formulating and implementing strategies
the individual level
o the behaviour and actions of individuals within organisations
At the highest (macro) level we ask the fundamental question of the role
of business in society and what governance model works best to deliver
the most benefits in a moral and responsible way Morality itself is of
course a widely interpretable concept but for this purpose we will assume
a broad understanding that of proper behaviour and knowing the
difference between right and wrong without specifying what constitutes
right and wrong (This is a whole debate unto itself and subject to cultural
and individual relativism) Suffice it to say here that morality sets the
stage for ethics and therefore the code of conduct by which business
activity is carried out and allowed to be carried out by national and
international rules and standards
At the corporate level the interpretation of those rules and standards is often
what defines business ethics affected by the specific circumstances and socio-
cultural context in which the business or public sector organisation is operatingWhile all corporate entities in theory are directly influenced by personal
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morality and ethics in practice there is often a gap between the behaviour of
individuals within the working environment and outside it This we would
argue is one of the major factors leading to mistrust of big business where the
separation of ownership and management is greatest and so open to abuse
Even if directorssenior managers are not acting unethically it is likely they
would act differently if the money and the company about which they are
making decisions were their own (There are obvious exceptions as with any
generalisation)
At the individual level this separation creates a distinct ethical model - business
ethics - which depending on factors like personality peer pressure and the
socio-political environment can be closer or further away from the individuals
own moralethical code of conduct With limited liability meaning individuals
are protected this can affect smaller businesses too as the consequences of ones
actions has a greatly reduced impact on personal circumstances Clearly every
corporate entity is directly affected by the individuals moral and ethical stance -
and any difference between business and personal ethics is itself arguably an
indictment of that individual stance as it implies some level of double standards
Business ethics should permeate the wholeorganisation
The above points to the need for ethics to in the very bloodstream of the
organisation The trouble with much of the debate about corporate governance
is that it looks on it as a separate discipline a series of boxes to be ticked
including ensuring that the business is perceived to be ethical Often this results
in grandiose statements or whole reports in the annual accounts about all the
initiatives the company funds participates in or supports in other ways Worthy
as these initiatives may be in our view in most cases this is at least as much (or
more) about the perception than a real commitment to running the business
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ethically To do this requires business ethics to permeate the whole organisation
- includingespecially the recruitment process - and have measures in place to
catch questionable practices
In this way it is much less likely that people with malicious intent or susceptible
natures will survive in the organisation because such behaviour will be picked
up and fed back - crucially independently - to senior management and the
board ideally via the Senior Independent Director and other non-executives As
the famous saying goes the fish rots from the head so this requires complete
commitment from the board not only to the principles of business ethics but to
the measurement and benchmarking of ethical performance
Measuring business ethics
So we would define business ethics not only as subscribing to the principles of
responsible business but actually having effective controls - including
collecting primary research data - on how each stakeholder group perceives the
companys performance on a range of issues which constitute business ethics
There are therefore probably as many ways to define business ethics as there are
people This presents a challenge for business But in an age of moral
relativism it is very important that the directors recognise that the general
public has its own broad view on these issues and if the directors depart too far
from that view they will invite trouble no matter how much they may feel thatthey are in the mainstream of their own industry culture
The issue of business ethics is fundamental to corporate governance of course
not least because corporate governance is often itself defined as business ethics
Good corporate governance lies in the eye of the stakeholder and needs to
recognise that different individuals and stakeholder groups define business
ethics differently In that light we have decided to take the unusual step of not
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only setting out the issues surrounding business ethics but opening up the
debate to visitors to this website In other words we are applying our own
methodology of stakeholder communication and involvement to ourselves - to
hold a mirror up to our approach to walk the walk as it were
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3BENEFITS OF ETHICAL PRACTISES
Why ethics in business Ethical guidelines tend to maximize profits while
minimizing the conflict and disruptions that slow business growth Ethical
practices also protect against legal trouble sustain good health and keep away
the kinds of financial predators that can scar an individual and destroy a
business When one is acting from as ethical base it is easy to recognize and
experience contrast when dealing with those acting unethically Learning to
recognize (and thereby avoid) dishonest and predatory business people is one of
the advantages of ethical behavior
The ethical nature of a small business can be broken down into three categories
the legitimate businesses the criminal enterprise and those that operate in the
gray areas between the two Those who would lean toward the latter two
categories risk allowing deception to become a way of life Going down this
path can ultimately ruin a business as occasional temptations subtly transform a
business into a criminal enterprise
Although a business may appear to be successful and prosperous there are
harmful ramifications when behaving unethically One might appear to be asuccessful contractor when in fact that personrsquos focus is on cheating the
customer That may result in more income but the associated negatives include
damaged health client hassles and legal actions mdash not to mention a highly
undesirable reputation within the local community While crime may pay those
who are not good at it will suffer severe repercussions
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Of the nearly two hundred categories to be listed to the left as links the
ethicality of business actions using a variety of subcategories to highlight a
particular activity A business activity can be reputable disreputable or shady
Some actions are predatory while others are outright criminal Some activities
that seem unethical such as a grocer selling low-quality vegetables while
creating high-quality expectations are customarily acceptable practices This
brings to light the fact that there are standards of the industry in all business
categories that mitigate the ethicality of a sales tactic Part of the ethical
evaluation of an action might be whether it is a ―professional or
―unprofessional
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4 Effect of the Global Economy on Business Ethics
Ethics are derived from personal values and across the world there are many
different cultures with different values as their base Cultural values have a
strong influence in the way business is conducted and as the economy expands
to become truly global it is inevitable that contradictory ethical stances willcome into conflict
For many years governments have attempted to use trade to impact the culture
of other countries Trade embargoes have been used in an attempt to change
behaviors in response to civil wars and human rights with mixed success With
the growth of a true global economy there is an opportunity to establish and
enforce a high standard of global business ethics
There are many examples of what we would consider unethical business
practice in the world today Paying officials for access to decision makers is a
corrupt practice but in countries where this operates it is a part of normal
business In countries where child labor is used in the production of goods
children are considered to be an integral part of the economy contributing to
family income for us the idea is abhorrent and has been outlawed LikeEngland and the USA during the industrial revolution the health and safety of
workers is not part of the equation in developing countries where labor is cheap
and plentiful
The global economy has shifted the power to impact the world in a lasting way
from governments to multinational companies Developing countries are eager
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to form partnerships with these global giants and are willing to conform to new
requirements in order to do so By refusing to deal with countries or businesses
who engage in unethical practice these companies can have a real effect on
introducing common ethical standards for business across the world
Small businesses wanting to operate in global markets do not have the same
ability to force compliance with good business ethics they do however have the
ability to investigate how the goods they are purchasing from foreign sources
are made By choosing not to deal with companies who engage in questionable
practices every business owner can contribute to establishing higher standards
Market forces can be a catalyst for change but will businesses take the
opportunity to enforce a high standard of ethical behavior when not doing so
could result in lower costs and a better bottom line The answer to this is only if
the consumer insists upon it Just as multinationals can force foreign business to
comply with their ethical standards consumers can force business to take this
line
As the world markets open up and individual cultures and business practices
become more visible consumers are again in a position to be discerning in their
brand choice supporting companies who enforce high ethical standards
While it appears there is a genuine opportunity to improve the standards of
business ethics across the globe it should not be forgotten that unethical
business practices are not restricted to any particular country or culture Some
individuals will always put personal gain ahead of ethical practice think Enron
Arthur Anderson WorldCom Barings Bank and most recently Societe
Generale A global economy will operate regardless of the ethical environment
and there is at least as much opportunity for promoting unethical practice as
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there is the chance to change for the better
It is the individual consumer business owner and shareholder who have the
power to insist on change Are you willing to pay a little more to support the
eradication of child labor worldwide or will you pocket the extra dollar you
save and convince yourself that the little that you can do will make no
difference
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5 CODE OF ETHICS
Codes of ethics are statements of values and principles that determine the
purpose of the company They aim to clarify the ethics of the company and to
define its responsibilities to the different groups of stakeholders as well as
determining the responsibilities of its employees The meaning with codes of
ethics is to say ―This is how we expect you to behave whereas the purpose
with codes of conduct is to state the rules determining what must or must not be
done The rules are stated either affirmatively or as prohibitions Penalties for
violating the rules can be identified and systems for how to appeal defined
(Ibid) Some authors do not separate these from each other and instead they look
at them with their context as two words for the same thing
THE PURPOSE WITH CODES OF ETHICS
There are several reasons for why a company has a code of ethics
To manage or respond to internal organizational activity A code can help
to encourage employees to include particular values in their own
decision-making or to offer help and assistance to employees struggling
with ethical questions in business
A code may be used as a symbolic management tool and provide a
language for conceptualizing the events of organizational activity and
thereby redefine some behavior as problematic and other as preferred
A code may also be used as a mean for making roles and expectations
within the organization clear Within the firm a code of ethics can provide
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a legitimate reason for control and supervision control for the sake of
ethics may prove to be more acceptable in the organization than control
for the sake of profit does however note that codes of ethics can be a
dishonest way of gaining legitimacy in the eyes of shareholders
The goal of the code can also be to control or regulate the behavior of
employees in order to follow legal requirements
Another reason for having a code of ethics might be a wish to manage or
respond to specific stakeholdersrsquo demands or expectations in order to
achieve benefits or to avoid harm to the firm
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6ETHICS TRANING
Ethics training has become more important as organizations have attempted to
ensure that their managers and employees act in ways which avoid legal
wrongdoing and promote a positive climate for employee relations Ethics
training is furthermore according to West et al (1998) an approach meant to
promote ethical behavior to managers and employees and ethics trainingincreases attention to ethical issues and behaviour
Ethics training has a significant influence on the perceptions of conduct among
employees Ethics training also provides circulation of information among the
employees and discussion of new laws and standards of ethics More recent
studies have found that 44 percent of the largest US corporations provide their
employees with some kind of ethics training For most of the employees ethics
training and education occurs approximately every five years
There are four objectives with an ethical training program
The first goal is the fostering of awareness of the ethical components of
managerial decision-making
The second goal is the legitimization of ethical components as an integralpart of such managerial decision-making
A third goal is the provision of conceptual frameworks for analyzing the
ethical components and to help individuals become confident in their use
The final goal of an ethics training program is helping participants to
apply ethical analysis to day-to-day business activities
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During a training program there are many issues that are important to discuss
for example how ethics can be managed and interpreted in the day-to-day
activity of the organization A training program in ethics is a way to improve
the ethics of an organization The following issues should be included in an
ethics-training program
Teach the employees to identify the moral components in their
performance
Clarify the importance of ethics for stakeholders and the organization
Provide methods of outlining analyzing resolving and implementing
moral issues
Avoid or reduce uncertainty about who is responsible for what and to
what degree
Create discuss and resolve actual moral issues
Communicate reinforce clarify and develop the code of conduct and
other ethic measures
Explain and test the use of tools that can be applied during the
development process
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7 Process of Making Ethical Decisions
Ethical decision making refers to the process of evaluating and choosing among
alternatives in a manner consistent with ethical principles In making ethical
decisions it is necessary to
Notice and eliminate unethical options - right vs wrong Ethical thinking
requires a sensitivity to perceive the ethical implications of decisions
Evaluate complex ambiguous and incomplete facts It is often difficult to
obtain all necessary information
Select the best ethical alternative Resolve any ethical dilemmas - right
vs right Not all ethical responses to a situation are equal
Have ethical commitment ethical consciousness and ethical competency
Ethical thinking and decision making takes practice
Future conflict between a persons moral choices and an organizations
ethical decisions are most easily addressed as someone seeks to join the
organization If a person is ready to join a company or business it is
important that he (or she) be presented with the companys core values
and code of conduct (if available) The prospective new member must
then determine if it is possible to reconcile their moral choices with the
organizations ethics as conveyed in the companys values and code of
conduct Agreement to join the company implicitly assumes that this
reconciliation has taken place but it can be made explicit by requiring
agreement to a code of conduct
Given this understanding that should exist between the company and the
individual a change to the companys values and code of conduct should
be given careful consideration Changing the basis for the organizations
ethics in decision making in theory requires a new agreement with each
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individual to reconcile with their personal moral choices In practice this
change can lead to conflict as an individuals morals now lead to choices
that violate the companys decision making ethics
Corporate Ombudsman The corporate ombuds office struggles against a perception It is often
viewed by senior management as a ―non-revenue center and it is oftendepreciated for that reason
There is ―constant pressure on every non-revenue generating office or
department (ethics and compliance officers are familiar with this) over
time particularly in an economic downturn notes attorney Charles LHoward
Some companies have ethics officers Some have ombudsmen Both arehedges against organizational wrongdoing Both offer a place to go for
employees to report corporate misconduct An ombudsman can simply deliver more in the way of confidentiality to
employees than can an ethics or compliance officer mdash something that is
important given that most employees still think they will suffer retaliationif they report wrongdoing Many are happy to go to ethics and
compliance offices mdash but not all Is the wrongdoing being sanctioned fromabove They arenrsquot always sure ―It takes an unusual person to go
forward and just report Howard tells us People will go to the office and
ask a question but itrsquos not the real question Itrsquos more of a test question
The caller might ask about a company policy But after someconversation it turns out that person is not interested in ethics and
compliance policy in general but rather in the companyrsquos kickback policy specifically mdash because the person believes his or her boss may be
taking kickbacks
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CREATING AN ETHICAL WORKPLACE
Business managers in most organizations commonly strive to encourage ethical
practices not only to ensure moral conduct but also to gain whatever business
advantage there may be in having potential consumers and employees regard
the company as ethical Creating distributing and continually improving a
companys code of ethics is one usual step managers can take to establish an
ethical workplace
Another step managers can take is to create a special office or department with
the responsibility of ensuring ethical practices within the organization For
example management at a major supplier of missile systems and aircraft
components has established a corporate ethics office This ethics office is a
tangible sign to all employees that management is serious about encouraging
ethical practices within the company
Another way to promote ethics in the workplace is to provide the work force
with appropriate training Several companies conduct training programs aimed
at encouraging ethical practices within their organizations Such pro grams do
not attempt to teach what is moral or ethical but rather to give business
managers criteria they can use to help determine how ethical a certain action
might be
Finally managers can take responsibility for creating and sustaining conditionsin which people are likely to behave ethically and for minimizing conditions in
which people might be tempted to behave unethically Two practices that
commonly inspire unethical behavior in organizations are giving unusually high
rewards for good performance and unusually severe punishments for poor
performance By eliminating such factors managers can reduce much of the
pressure that people feel to perform unethically They can also promote the
social responsibility of the organization
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8 SOCIAL RESPONSIBILITY OF BUSINESS
Business ethics and social responsibility are often seen as instruments for
improving the functioning of a corporation to add value to business like other
tools It has 3 dimensions
a) Good Governance
b) Corporate social responsibility
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c) Environmental accountability
The top management is not only responsible to envision such a change but to
translate this vision into practises and also make sure that they adopt a balanced
approach towards three dimensions
a) Good Governance
Good governance is an indeterminate term used in development literature
to describe how public institutions conduct public affairs and manage
public resources in order to guarantee the realization of human
rights Governance describes the process of decision-making and the
process by which decisions are implemented (or not implemented) The
termgovernance can apply to corporate international national local
governance or to the interactions between other sectors of society
The concept of good governance often emerges as a model to compare
ineffective economies or political bodies with viable economies and
political bodies Because the most successful governments in the
contemporary world are liberal democratic states concentrated in Europe
and the Americas those countries institutions often set the standards by
which to compare other states institutions Because the term good
governance can be focused on any one form of governance aid
organizations and the authorities of developed countries often will focus
the meaning of good governance to a set of requirement that conform to
the organizations agenda making good governance imply many
different things in many different contexts
The corporations are formed on the basis of division of ownership and
control in which the investor or owner relies on the manager ie CEO to
manage the business on his behalf which implies that principal agent
relationship exists between investor and manager which causes the room
for asymmetric information There should be transparency in the process
The objective of good governance is to have system of controlling and
managing so that the interest of the owner may be protected Therefore
ethical structure has the implication for good governance which means
profitIt is important to make profits within ethical framework Business
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has to be done ethically the profits are to be taken seriously if not it
would be interpreted as if the business is not indulging into good
governance
b) Corporate Social Responsibility
Corporate social responsibility (CSR also called corporate conscience
corporate citizenship social performance or sustainable responsible
business is a form of corporate self-regulation integrated into a business model
CSR policy functions as a built-in self-regulating mechanism whereby business
monitors and ensures its active compliance with the spirit of the law ethical
standards and international norms The goal of CSR is to embrace
responsibility for the companys actions and encourage a positive impact
through its activities on the environment consumers employees communities
stakeholders and all other members of the public sphere
The term corporate social responsibility came into common use in the late
1960s and early 1970s after many multinational corporations formed the term
stakeholder meaning those on whom an organizations activities have an
impact It was used to describe corporate owners beyond shareholders as a
result of an influential book by R Edward Freeman Strategic management a
stakeholder approach in 1984 Proponents argue that corporations make more
long term profits by operating with a perspective while critics argue that CSR
distracts from the economic role of businesses Others argue CSR is merely
window-dressing or an attempt to pre-empt the role of governments as a
watchdog over powerful multinational corporations
CSR is titled to aid an organizations mission as well as a guide to what the
company stands for and will uphold to its consumers Development business
ethics is one of the forms of applied ethics that examines ethical principles and
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moral or ethical problems that can arise in a business environment ISO 26000
is the recognized international standard for CSR Public sector organizations
(the United Nations for example) adhere to the triple bottom line (TBL) It is
widely accepted that CSR adheres to similar principles but with no formal act of
legislation The UN has developed the Principles for Responsible Investment as
guidelines for investing entities
c) Environmental Accountability
As business interacts with its natural environment it draws its resources from
the environment It also influences the environment by its action Earlier
corporate dumped their wastes with impunity in the environment With the
growing awareness ans concern about environmental degradation depletion of
natural resources like water and fossil fuels and the phenomenon of global
warming there is a moral and legal pressure on corporate to realize that the earth
needs to be preserved and looked after so that the future is not affected
It also describes a companyrsquos commitment to be accountable to its environment
Therefore business has to be done ethically and it should be aware of nature to
stop its further degradation by its action
Social responsibility
The term social responsibility means different things to different people
Generally corporate social responsibility is the obligation to take action that
protects and improves the welfare of society as a whole as well as
organizational interests According to the concept of corporate social
responsibility a manager must strive to achieve both organizational and societal
goals
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Current perspectives regarding the fundamentals of social responsibility of
businesses are listed and discussed through (1) the Davis model of corporate
social responsibility (2) areas of corporate social responsibility and (3) varying
opinions on social responsibility
A model of corporate social responsibility that was developed by Keith Davis
provides five propositions that describe why and how businesses should adhere
to the obligation to take action that protects and improves the welfare of society
and the organization
Proposition 1 Social responsibility arises from social power
Proposition 2 Business shall operate as an open system with open
receipt of inputs from society and open disclosure of its operation to the
public
Proposition 3 The social costs and benefits of an activity product or
service shall be thoroughly calculated and considered in deciding whether
to proceed with it
Proposition 4 Social costs related to each activity product or service
shall be passed on to the consumer
Proposition 5 Business institutions as citizens have the responsibility to
become involved in certain social problems that are outside their normal
areas of operation
The areas in which business can become involved to protect and improve the
welfare of society are numerous and diverse Some of the most publicized of
these areas are urban affairs consumer affairs environmental affairs and
employment practices Although numerous businesses are involved in socially
responsible activities much controversy persists about whether such
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involvement is necessary or appropriate There are several arguments for and
against businesses performing socially responsible activities
The best-known argument supporting such activities by business is that becausebusiness is a subset of and exerts a significant impact on society it has the
responsibility to help improve society Since society asks no more and no less of
any of its members why should business be exempt from such responsibility
Additionally profitability and growth go hand in hand with responsible
treatment of employees customers and the community However studies have
not indicated any clear relationship between corporate social responsibility and
profitability
One of the better known arguments against such activities is advanced by the
distinguished economist Milton Friedman Friedman argues that making
business managers simultaneously responsible to business owners for reaching
profit objectives and to society for enhancing societal welfare represents a
conflict of interest that has the potential to cause the demise of business
According to Friedman this demise almost certainly will occur if business
continually is forced to perform socially responsible behavior that is in direct
conflict with private organizational objectives He also argues that to require
business managers to pursue socially responsible objectives may be unethical
since it requires managers to spend money that really belongs to other
individuals
Regardless of which argument or combination of arguments particular managers
might support they generally should make a concerted effort to perform all
legally required socially responsible activities consider voluntarily performing
socially responsible activities beyond those legally required and inform all
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relevant individuals of the extent to which their organization will become
involved in performing social responsibility activities
Federal law requires that businesses perform certain socially responsibleactivities In fact several government agencies have been established and are
maintained to develop such business-related legislation and to make sure the
laws are followed The Environmental Protection Agency does indeed have the
authority to require businesses to adhere to certain socially responsible
environmental standards Adherence to legislated social responsibilities
represents the minimum standard of social responsibility performance that
business leaders must achieve Managers must ask themselves however how
far beyond the minimum they should attempt to go mdash a difficult and complicated
question that entails assessing the positive and negative outcomes of performing
socially responsible activities Only those activities that contribute to the
businesss success while contributing to the welfare of society should be
undertaken
Social Responsiveness
Social responsiveness is the degree of effectiveness and efficiency an
organization displays in pursuing its social responsibilities The greater the
degree of effectiveness and efficiency the more socially responsive the
organization is said to be The socially responsive organization that is both
effective and efficient meets its social responsibilities without wasting
organizational resources in the process Determining exactly which social
responsibilities an organization should pursue and then deciding how to pursue
them are perhaps the two most critical decision-making aspects of maintaining a
high level of social responsiveness within an organization
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That is managers must decide whether their organization should undertake the
activities on its own or acquire the help of outsiders with more expertise in the
area
In addition to decision making various approaches to meeting social obligations
are another determinant of an organizations level of social responsiveness A
desirable and socially responsive approach to meeting social obligations
involves the following
Incorporating social goals into the annual planning process
Seeking comparative industry norms for social programs
Presenting reports to organization members the board of directors and
stockholders on progress in social responsibility
Experimenting with different approaches for measuring social
performance
Attempting to measure the cost of social programs as well as the return
on social program investments
S Prakash Sethi presents three management approaches to meeting social
obligations (1) the social obligation approach (2) the social responsibility
approach and (3) the social responsiveness approach Each of Sethis three
approaches contains behavior that reflects a somewhat different attitude with
regard to businesses performing social responsible activities The social
obligation approach for example considers business as having primarily
economic purposes and confines social responsibility activity mainly to
conformance to existing laws The socially responsible approach sees business
as having both economic and societal goals The social responsiveness approach
considers business as having both societal and economic goals as well as the
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obligation to anticipate upcoming social problems and to work actively to
prevent their appearance
Organizations characterized by attitudes and behaviors consistent with thesocial responsiveness approach generally are more socially responsive than
organizations characterized by attitudes and behaviors consistent with either the
social responsibility approach or the social obligation approach Also
organizations characterized by the social responsibility approach generally
achieve higher levels of social responsiveness than organizations characterized
by the social obligation approach As one moves from the social obligation
approach to the social responsiveness approach management becomes more
proactive Proactive managers will do what is prudent from a business
viewpoint to reduce liabilities whether an action is required by law or not
Areas of Measurement
To be consistent measurements to gauge organizational progress in reaching
socially responsible objectives can be performed The specific areas in which
individual companies actually take such measurements vary of course
depending on the specific objectives of the companies All companies however
probably should take such measurements in at least the following four major
areas
1 Economic function This measurement gives some indication of the
economic contribution the organization is making to society
2 Quality-of-life The measurement of quality of life should focus on
whether the organization is improving or degrading the general quality of
life in society
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3 Social investment The measurement of social investment deals with the
degree to which the organization is investing both money and human
resources to solve community social problems
4 Problem-solving The measurement of problem solving should focus on
the degree to which the organization deals with social problems
Managers in todays business world increasingly need to be aware of two
separate but interrelated concerns mdash business ethics and social responsibility
9 Ethical Corporate Culture
Whenever intolerable business situations arise overseas managers should be
guided by precise statements that spell out the behavior and operating practices
that the company demands In addition codes of conduct must provide clear
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direction about appropriate ethical behavior when the temptation to behave
unethically is strongest
The bland statement in a code of conduct that bribery is unacceptable is useless
unless it is accompanied by specific guidelines for dealing with gift giving
payments to get goods through customs and ―requests from intermediaries
who are hired to ask for bribes
There are three categories of ethical theories
metaethics
normative ethics and
applied ethics
Metaethics is the study of the origin and meaning of ethical concepts Broadly
it deals with metaphysical psychological and linguistic issues
Normative ethics establishes certain moral standards for human behaviorNormative ethics is further classified as teleological deontological and virtue
ethics
Applied ethics deals with specific controversial issues like capital punishment
and nuclear war
With the growing strength of consumer movements and rising levels of
awareness among stakeholders corporations are realizing that stakeholders and
consumers are no longer indifferent to unethical practices like financial
irregularities tax-evasion poor quality products and services kick-backs non-
compliance with environmental issues and hazardous working conditions
Many Indian companies too have recognized the importance of integrity
transparency and open communications
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They believe that the goodwill resulting from adopting and successfully
implementing a code of business ethics will in the long run translate into
economic gains Today investors want to ensure that the companies they invest
in are not only managed properly but also have proper corporate governance
They regard corporate governance as a control mechanism that ensures the
optimum use of the human physical and financial resources of an enterprise
Companies have now begun to integrate ethics into their corporate cultures and
concentrate on putting appropriate corporate governance mechanisms in place
Business Ethics and Corporate Governance discusses the theories of ethics and
corporate governance and explains how they can be applied in various business
situations The book also provides some contemporary case studies to enable the
students and managers to gain a deeper appreciation of the role of ethics andcorporate governance in building successful businesses
10 CONCLUSION
Social responsibility is a voluntary effort on the part of business to take
various steps to satisfy the expectation of the different interest groups
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Public Image - The activities of business towards the welfare of the
society earn goodwill and reputation for the business
Survival and Growth -Every business is a part of the society So for its
survival and
growth support from the society is very much essential Business
utilizes the available resources like power water land roads etc of the
society So it should be the responsibility of every business to spend a
part of its profit for the welfare of the society
Consumer Awareness - Now-a-days consumers have become very
conscious about their rights They protest against the supply of inferior
and harmful products by forming different groups This has made it
obligatory for the business to protect the interest of the consumers by
providing quality products at the most competitive price
CASE STUDY
Zuumlrichs Eco-friendly Waste Management System
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In 1985 the Social Democrat Party of Zuumlrich started an initiative for an
ecological waste management system in association with The Zuumlrich Waste
Department (AWZ) ndash to dispose waste in an eco friendly manner It comprised
of a project called Zuumlrich-Recycling introduction of official trash bags called
Zuumlri-sacksand an information campaign with consumer oriented advice
AWZ made it mandatory for all residents of Zuumlrich to use the Zuumlri-sacks which
had to be purchased from grocery stores for waste disposal It followed the
concept of Pay as you Throwand people were fined if they used bags other than
Zuumlri-sacks
The Zuumlri-sacks were quite expensive and people were wary of throwing more
garbage which resulted in decreased garbage production Collection points were
also set up in the city to collect recyclable waste An information campaign was
started to create awareness among the residents of Zuumlrich city about the
ecological idea behind the waste management program of AWZ The program
had a positive effect on the city and reduced the incinerator waste by about 24
within the first few years It was also successful in reducing the per-capita waste
in Zuumlrich
The (No) Waste Land
One event that grabbed the attention of sports lovers in 2008 was Euro 20083
which was held jointly by Switzerland and Austria between June 7 and June 29
2008 The tournament was played at eight venues ndash four in Austria and four in
Switzerland4
Like other cities where the matches were held Zuumlrich also made several
arrangements such as converting some areas into pedestrian zones and setting
up Fan Mile5 But there was one feature that differentiated Zuumlrich from other
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cities holding the Euro 2008 In Zuumlrich fans were to use returnable glasses for
drinking beer and non-alcoholic beverages were to be sold in recyclable bottles
The New Waste Management System
On December 2 1990 the electorate of Zuumlrich agreed to the new specifications
for waste disposal service The specifications of the ecological waste
management system indicated ways by which the creation of waste could be
avoided and useful materials separated out
Implementing the New System
The new waste management system was implemented in 1991 with the project
Zuumlrich Recyclingthat involved collection of recyclable material like bottles
broken glass metals used oils etc Around 170 user-friendly collection points
were established to make it easier for people to hand over recycling materials
free of charge
By accepting recyclable material free the Waste Department offered the people
of Zuumlrich a financial incentive and motivated them to support Zuumlrich
Recycling
The Waste Management System was successful in changing the waste disposal
method from incineration to an ecological waste management system Over 97
percent of the population of Zuumlrich cooperated with the new system and
accepted the sack charges as per a survey conducted in 1995 Extensive
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publicity was said to be one of the reasons for the high acceptance of the Zuumlri-
sack
BIBLIOGRAPHY
httpwwwcapsimcombusiness-
simulationslandingethicscfmgclid=CIPDpp7C0awCFcN66wodck2cog
httpwwwwisegeekcom
httpwwwutmedustaffjfieservitaresearchbusbookhtm
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 4040
httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020
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8
o the role of business in the national and international orgnisation of
society
o the relative virtues of different politicalsocial systesms such as
free enterprise centrally planned economies etc
o international relationships and the role of business on an
international scale
the corporate level
o corporate social responsibility
o ethical issues facing individual corporate entities (private and
public sector) when formulating and implementing strategies
the individual level
o the behaviour and actions of individuals within organisations
At the highest (macro) level we ask the fundamental question of the role
of business in society and what governance model works best to deliver
the most benefits in a moral and responsible way Morality itself is of
course a widely interpretable concept but for this purpose we will assume
a broad understanding that of proper behaviour and knowing the
difference between right and wrong without specifying what constitutes
right and wrong (This is a whole debate unto itself and subject to cultural
and individual relativism) Suffice it to say here that morality sets the
stage for ethics and therefore the code of conduct by which business
activity is carried out and allowed to be carried out by national and
international rules and standards
At the corporate level the interpretation of those rules and standards is often
what defines business ethics affected by the specific circumstances and socio-
cultural context in which the business or public sector organisation is operatingWhile all corporate entities in theory are directly influenced by personal
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morality and ethics in practice there is often a gap between the behaviour of
individuals within the working environment and outside it This we would
argue is one of the major factors leading to mistrust of big business where the
separation of ownership and management is greatest and so open to abuse
Even if directorssenior managers are not acting unethically it is likely they
would act differently if the money and the company about which they are
making decisions were their own (There are obvious exceptions as with any
generalisation)
At the individual level this separation creates a distinct ethical model - business
ethics - which depending on factors like personality peer pressure and the
socio-political environment can be closer or further away from the individuals
own moralethical code of conduct With limited liability meaning individuals
are protected this can affect smaller businesses too as the consequences of ones
actions has a greatly reduced impact on personal circumstances Clearly every
corporate entity is directly affected by the individuals moral and ethical stance -
and any difference between business and personal ethics is itself arguably an
indictment of that individual stance as it implies some level of double standards
Business ethics should permeate the wholeorganisation
The above points to the need for ethics to in the very bloodstream of the
organisation The trouble with much of the debate about corporate governance
is that it looks on it as a separate discipline a series of boxes to be ticked
including ensuring that the business is perceived to be ethical Often this results
in grandiose statements or whole reports in the annual accounts about all the
initiatives the company funds participates in or supports in other ways Worthy
as these initiatives may be in our view in most cases this is at least as much (or
more) about the perception than a real commitment to running the business
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ethically To do this requires business ethics to permeate the whole organisation
- includingespecially the recruitment process - and have measures in place to
catch questionable practices
In this way it is much less likely that people with malicious intent or susceptible
natures will survive in the organisation because such behaviour will be picked
up and fed back - crucially independently - to senior management and the
board ideally via the Senior Independent Director and other non-executives As
the famous saying goes the fish rots from the head so this requires complete
commitment from the board not only to the principles of business ethics but to
the measurement and benchmarking of ethical performance
Measuring business ethics
So we would define business ethics not only as subscribing to the principles of
responsible business but actually having effective controls - including
collecting primary research data - on how each stakeholder group perceives the
companys performance on a range of issues which constitute business ethics
There are therefore probably as many ways to define business ethics as there are
people This presents a challenge for business But in an age of moral
relativism it is very important that the directors recognise that the general
public has its own broad view on these issues and if the directors depart too far
from that view they will invite trouble no matter how much they may feel thatthey are in the mainstream of their own industry culture
The issue of business ethics is fundamental to corporate governance of course
not least because corporate governance is often itself defined as business ethics
Good corporate governance lies in the eye of the stakeholder and needs to
recognise that different individuals and stakeholder groups define business
ethics differently In that light we have decided to take the unusual step of not
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only setting out the issues surrounding business ethics but opening up the
debate to visitors to this website In other words we are applying our own
methodology of stakeholder communication and involvement to ourselves - to
hold a mirror up to our approach to walk the walk as it were
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3BENEFITS OF ETHICAL PRACTISES
Why ethics in business Ethical guidelines tend to maximize profits while
minimizing the conflict and disruptions that slow business growth Ethical
practices also protect against legal trouble sustain good health and keep away
the kinds of financial predators that can scar an individual and destroy a
business When one is acting from as ethical base it is easy to recognize and
experience contrast when dealing with those acting unethically Learning to
recognize (and thereby avoid) dishonest and predatory business people is one of
the advantages of ethical behavior
The ethical nature of a small business can be broken down into three categories
the legitimate businesses the criminal enterprise and those that operate in the
gray areas between the two Those who would lean toward the latter two
categories risk allowing deception to become a way of life Going down this
path can ultimately ruin a business as occasional temptations subtly transform a
business into a criminal enterprise
Although a business may appear to be successful and prosperous there are
harmful ramifications when behaving unethically One might appear to be asuccessful contractor when in fact that personrsquos focus is on cheating the
customer That may result in more income but the associated negatives include
damaged health client hassles and legal actions mdash not to mention a highly
undesirable reputation within the local community While crime may pay those
who are not good at it will suffer severe repercussions
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Of the nearly two hundred categories to be listed to the left as links the
ethicality of business actions using a variety of subcategories to highlight a
particular activity A business activity can be reputable disreputable or shady
Some actions are predatory while others are outright criminal Some activities
that seem unethical such as a grocer selling low-quality vegetables while
creating high-quality expectations are customarily acceptable practices This
brings to light the fact that there are standards of the industry in all business
categories that mitigate the ethicality of a sales tactic Part of the ethical
evaluation of an action might be whether it is a ―professional or
―unprofessional
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4 Effect of the Global Economy on Business Ethics
Ethics are derived from personal values and across the world there are many
different cultures with different values as their base Cultural values have a
strong influence in the way business is conducted and as the economy expands
to become truly global it is inevitable that contradictory ethical stances willcome into conflict
For many years governments have attempted to use trade to impact the culture
of other countries Trade embargoes have been used in an attempt to change
behaviors in response to civil wars and human rights with mixed success With
the growth of a true global economy there is an opportunity to establish and
enforce a high standard of global business ethics
There are many examples of what we would consider unethical business
practice in the world today Paying officials for access to decision makers is a
corrupt practice but in countries where this operates it is a part of normal
business In countries where child labor is used in the production of goods
children are considered to be an integral part of the economy contributing to
family income for us the idea is abhorrent and has been outlawed LikeEngland and the USA during the industrial revolution the health and safety of
workers is not part of the equation in developing countries where labor is cheap
and plentiful
The global economy has shifted the power to impact the world in a lasting way
from governments to multinational companies Developing countries are eager
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to form partnerships with these global giants and are willing to conform to new
requirements in order to do so By refusing to deal with countries or businesses
who engage in unethical practice these companies can have a real effect on
introducing common ethical standards for business across the world
Small businesses wanting to operate in global markets do not have the same
ability to force compliance with good business ethics they do however have the
ability to investigate how the goods they are purchasing from foreign sources
are made By choosing not to deal with companies who engage in questionable
practices every business owner can contribute to establishing higher standards
Market forces can be a catalyst for change but will businesses take the
opportunity to enforce a high standard of ethical behavior when not doing so
could result in lower costs and a better bottom line The answer to this is only if
the consumer insists upon it Just as multinationals can force foreign business to
comply with their ethical standards consumers can force business to take this
line
As the world markets open up and individual cultures and business practices
become more visible consumers are again in a position to be discerning in their
brand choice supporting companies who enforce high ethical standards
While it appears there is a genuine opportunity to improve the standards of
business ethics across the globe it should not be forgotten that unethical
business practices are not restricted to any particular country or culture Some
individuals will always put personal gain ahead of ethical practice think Enron
Arthur Anderson WorldCom Barings Bank and most recently Societe
Generale A global economy will operate regardless of the ethical environment
and there is at least as much opportunity for promoting unethical practice as
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there is the chance to change for the better
It is the individual consumer business owner and shareholder who have the
power to insist on change Are you willing to pay a little more to support the
eradication of child labor worldwide or will you pocket the extra dollar you
save and convince yourself that the little that you can do will make no
difference
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5 CODE OF ETHICS
Codes of ethics are statements of values and principles that determine the
purpose of the company They aim to clarify the ethics of the company and to
define its responsibilities to the different groups of stakeholders as well as
determining the responsibilities of its employees The meaning with codes of
ethics is to say ―This is how we expect you to behave whereas the purpose
with codes of conduct is to state the rules determining what must or must not be
done The rules are stated either affirmatively or as prohibitions Penalties for
violating the rules can be identified and systems for how to appeal defined
(Ibid) Some authors do not separate these from each other and instead they look
at them with their context as two words for the same thing
THE PURPOSE WITH CODES OF ETHICS
There are several reasons for why a company has a code of ethics
To manage or respond to internal organizational activity A code can help
to encourage employees to include particular values in their own
decision-making or to offer help and assistance to employees struggling
with ethical questions in business
A code may be used as a symbolic management tool and provide a
language for conceptualizing the events of organizational activity and
thereby redefine some behavior as problematic and other as preferred
A code may also be used as a mean for making roles and expectations
within the organization clear Within the firm a code of ethics can provide
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a legitimate reason for control and supervision control for the sake of
ethics may prove to be more acceptable in the organization than control
for the sake of profit does however note that codes of ethics can be a
dishonest way of gaining legitimacy in the eyes of shareholders
The goal of the code can also be to control or regulate the behavior of
employees in order to follow legal requirements
Another reason for having a code of ethics might be a wish to manage or
respond to specific stakeholdersrsquo demands or expectations in order to
achieve benefits or to avoid harm to the firm
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6ETHICS TRANING
Ethics training has become more important as organizations have attempted to
ensure that their managers and employees act in ways which avoid legal
wrongdoing and promote a positive climate for employee relations Ethics
training is furthermore according to West et al (1998) an approach meant to
promote ethical behavior to managers and employees and ethics trainingincreases attention to ethical issues and behaviour
Ethics training has a significant influence on the perceptions of conduct among
employees Ethics training also provides circulation of information among the
employees and discussion of new laws and standards of ethics More recent
studies have found that 44 percent of the largest US corporations provide their
employees with some kind of ethics training For most of the employees ethics
training and education occurs approximately every five years
There are four objectives with an ethical training program
The first goal is the fostering of awareness of the ethical components of
managerial decision-making
The second goal is the legitimization of ethical components as an integralpart of such managerial decision-making
A third goal is the provision of conceptual frameworks for analyzing the
ethical components and to help individuals become confident in their use
The final goal of an ethics training program is helping participants to
apply ethical analysis to day-to-day business activities
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During a training program there are many issues that are important to discuss
for example how ethics can be managed and interpreted in the day-to-day
activity of the organization A training program in ethics is a way to improve
the ethics of an organization The following issues should be included in an
ethics-training program
Teach the employees to identify the moral components in their
performance
Clarify the importance of ethics for stakeholders and the organization
Provide methods of outlining analyzing resolving and implementing
moral issues
Avoid or reduce uncertainty about who is responsible for what and to
what degree
Create discuss and resolve actual moral issues
Communicate reinforce clarify and develop the code of conduct and
other ethic measures
Explain and test the use of tools that can be applied during the
development process
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7 Process of Making Ethical Decisions
Ethical decision making refers to the process of evaluating and choosing among
alternatives in a manner consistent with ethical principles In making ethical
decisions it is necessary to
Notice and eliminate unethical options - right vs wrong Ethical thinking
requires a sensitivity to perceive the ethical implications of decisions
Evaluate complex ambiguous and incomplete facts It is often difficult to
obtain all necessary information
Select the best ethical alternative Resolve any ethical dilemmas - right
vs right Not all ethical responses to a situation are equal
Have ethical commitment ethical consciousness and ethical competency
Ethical thinking and decision making takes practice
Future conflict between a persons moral choices and an organizations
ethical decisions are most easily addressed as someone seeks to join the
organization If a person is ready to join a company or business it is
important that he (or she) be presented with the companys core values
and code of conduct (if available) The prospective new member must
then determine if it is possible to reconcile their moral choices with the
organizations ethics as conveyed in the companys values and code of
conduct Agreement to join the company implicitly assumes that this
reconciliation has taken place but it can be made explicit by requiring
agreement to a code of conduct
Given this understanding that should exist between the company and the
individual a change to the companys values and code of conduct should
be given careful consideration Changing the basis for the organizations
ethics in decision making in theory requires a new agreement with each
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individual to reconcile with their personal moral choices In practice this
change can lead to conflict as an individuals morals now lead to choices
that violate the companys decision making ethics
Corporate Ombudsman The corporate ombuds office struggles against a perception It is often
viewed by senior management as a ―non-revenue center and it is oftendepreciated for that reason
There is ―constant pressure on every non-revenue generating office or
department (ethics and compliance officers are familiar with this) over
time particularly in an economic downturn notes attorney Charles LHoward
Some companies have ethics officers Some have ombudsmen Both arehedges against organizational wrongdoing Both offer a place to go for
employees to report corporate misconduct An ombudsman can simply deliver more in the way of confidentiality to
employees than can an ethics or compliance officer mdash something that is
important given that most employees still think they will suffer retaliationif they report wrongdoing Many are happy to go to ethics and
compliance offices mdash but not all Is the wrongdoing being sanctioned fromabove They arenrsquot always sure ―It takes an unusual person to go
forward and just report Howard tells us People will go to the office and
ask a question but itrsquos not the real question Itrsquos more of a test question
The caller might ask about a company policy But after someconversation it turns out that person is not interested in ethics and
compliance policy in general but rather in the companyrsquos kickback policy specifically mdash because the person believes his or her boss may be
taking kickbacks
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CREATING AN ETHICAL WORKPLACE
Business managers in most organizations commonly strive to encourage ethical
practices not only to ensure moral conduct but also to gain whatever business
advantage there may be in having potential consumers and employees regard
the company as ethical Creating distributing and continually improving a
companys code of ethics is one usual step managers can take to establish an
ethical workplace
Another step managers can take is to create a special office or department with
the responsibility of ensuring ethical practices within the organization For
example management at a major supplier of missile systems and aircraft
components has established a corporate ethics office This ethics office is a
tangible sign to all employees that management is serious about encouraging
ethical practices within the company
Another way to promote ethics in the workplace is to provide the work force
with appropriate training Several companies conduct training programs aimed
at encouraging ethical practices within their organizations Such pro grams do
not attempt to teach what is moral or ethical but rather to give business
managers criteria they can use to help determine how ethical a certain action
might be
Finally managers can take responsibility for creating and sustaining conditionsin which people are likely to behave ethically and for minimizing conditions in
which people might be tempted to behave unethically Two practices that
commonly inspire unethical behavior in organizations are giving unusually high
rewards for good performance and unusually severe punishments for poor
performance By eliminating such factors managers can reduce much of the
pressure that people feel to perform unethically They can also promote the
social responsibility of the organization
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8 SOCIAL RESPONSIBILITY OF BUSINESS
Business ethics and social responsibility are often seen as instruments for
improving the functioning of a corporation to add value to business like other
tools It has 3 dimensions
a) Good Governance
b) Corporate social responsibility
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c) Environmental accountability
The top management is not only responsible to envision such a change but to
translate this vision into practises and also make sure that they adopt a balanced
approach towards three dimensions
a) Good Governance
Good governance is an indeterminate term used in development literature
to describe how public institutions conduct public affairs and manage
public resources in order to guarantee the realization of human
rights Governance describes the process of decision-making and the
process by which decisions are implemented (or not implemented) The
termgovernance can apply to corporate international national local
governance or to the interactions between other sectors of society
The concept of good governance often emerges as a model to compare
ineffective economies or political bodies with viable economies and
political bodies Because the most successful governments in the
contemporary world are liberal democratic states concentrated in Europe
and the Americas those countries institutions often set the standards by
which to compare other states institutions Because the term good
governance can be focused on any one form of governance aid
organizations and the authorities of developed countries often will focus
the meaning of good governance to a set of requirement that conform to
the organizations agenda making good governance imply many
different things in many different contexts
The corporations are formed on the basis of division of ownership and
control in which the investor or owner relies on the manager ie CEO to
manage the business on his behalf which implies that principal agent
relationship exists between investor and manager which causes the room
for asymmetric information There should be transparency in the process
The objective of good governance is to have system of controlling and
managing so that the interest of the owner may be protected Therefore
ethical structure has the implication for good governance which means
profitIt is important to make profits within ethical framework Business
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has to be done ethically the profits are to be taken seriously if not it
would be interpreted as if the business is not indulging into good
governance
b) Corporate Social Responsibility
Corporate social responsibility (CSR also called corporate conscience
corporate citizenship social performance or sustainable responsible
business is a form of corporate self-regulation integrated into a business model
CSR policy functions as a built-in self-regulating mechanism whereby business
monitors and ensures its active compliance with the spirit of the law ethical
standards and international norms The goal of CSR is to embrace
responsibility for the companys actions and encourage a positive impact
through its activities on the environment consumers employees communities
stakeholders and all other members of the public sphere
The term corporate social responsibility came into common use in the late
1960s and early 1970s after many multinational corporations formed the term
stakeholder meaning those on whom an organizations activities have an
impact It was used to describe corporate owners beyond shareholders as a
result of an influential book by R Edward Freeman Strategic management a
stakeholder approach in 1984 Proponents argue that corporations make more
long term profits by operating with a perspective while critics argue that CSR
distracts from the economic role of businesses Others argue CSR is merely
window-dressing or an attempt to pre-empt the role of governments as a
watchdog over powerful multinational corporations
CSR is titled to aid an organizations mission as well as a guide to what the
company stands for and will uphold to its consumers Development business
ethics is one of the forms of applied ethics that examines ethical principles and
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moral or ethical problems that can arise in a business environment ISO 26000
is the recognized international standard for CSR Public sector organizations
(the United Nations for example) adhere to the triple bottom line (TBL) It is
widely accepted that CSR adheres to similar principles but with no formal act of
legislation The UN has developed the Principles for Responsible Investment as
guidelines for investing entities
c) Environmental Accountability
As business interacts with its natural environment it draws its resources from
the environment It also influences the environment by its action Earlier
corporate dumped their wastes with impunity in the environment With the
growing awareness ans concern about environmental degradation depletion of
natural resources like water and fossil fuels and the phenomenon of global
warming there is a moral and legal pressure on corporate to realize that the earth
needs to be preserved and looked after so that the future is not affected
It also describes a companyrsquos commitment to be accountable to its environment
Therefore business has to be done ethically and it should be aware of nature to
stop its further degradation by its action
Social responsibility
The term social responsibility means different things to different people
Generally corporate social responsibility is the obligation to take action that
protects and improves the welfare of society as a whole as well as
organizational interests According to the concept of corporate social
responsibility a manager must strive to achieve both organizational and societal
goals
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Current perspectives regarding the fundamentals of social responsibility of
businesses are listed and discussed through (1) the Davis model of corporate
social responsibility (2) areas of corporate social responsibility and (3) varying
opinions on social responsibility
A model of corporate social responsibility that was developed by Keith Davis
provides five propositions that describe why and how businesses should adhere
to the obligation to take action that protects and improves the welfare of society
and the organization
Proposition 1 Social responsibility arises from social power
Proposition 2 Business shall operate as an open system with open
receipt of inputs from society and open disclosure of its operation to the
public
Proposition 3 The social costs and benefits of an activity product or
service shall be thoroughly calculated and considered in deciding whether
to proceed with it
Proposition 4 Social costs related to each activity product or service
shall be passed on to the consumer
Proposition 5 Business institutions as citizens have the responsibility to
become involved in certain social problems that are outside their normal
areas of operation
The areas in which business can become involved to protect and improve the
welfare of society are numerous and diverse Some of the most publicized of
these areas are urban affairs consumer affairs environmental affairs and
employment practices Although numerous businesses are involved in socially
responsible activities much controversy persists about whether such
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involvement is necessary or appropriate There are several arguments for and
against businesses performing socially responsible activities
The best-known argument supporting such activities by business is that becausebusiness is a subset of and exerts a significant impact on society it has the
responsibility to help improve society Since society asks no more and no less of
any of its members why should business be exempt from such responsibility
Additionally profitability and growth go hand in hand with responsible
treatment of employees customers and the community However studies have
not indicated any clear relationship between corporate social responsibility and
profitability
One of the better known arguments against such activities is advanced by the
distinguished economist Milton Friedman Friedman argues that making
business managers simultaneously responsible to business owners for reaching
profit objectives and to society for enhancing societal welfare represents a
conflict of interest that has the potential to cause the demise of business
According to Friedman this demise almost certainly will occur if business
continually is forced to perform socially responsible behavior that is in direct
conflict with private organizational objectives He also argues that to require
business managers to pursue socially responsible objectives may be unethical
since it requires managers to spend money that really belongs to other
individuals
Regardless of which argument or combination of arguments particular managers
might support they generally should make a concerted effort to perform all
legally required socially responsible activities consider voluntarily performing
socially responsible activities beyond those legally required and inform all
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relevant individuals of the extent to which their organization will become
involved in performing social responsibility activities
Federal law requires that businesses perform certain socially responsibleactivities In fact several government agencies have been established and are
maintained to develop such business-related legislation and to make sure the
laws are followed The Environmental Protection Agency does indeed have the
authority to require businesses to adhere to certain socially responsible
environmental standards Adherence to legislated social responsibilities
represents the minimum standard of social responsibility performance that
business leaders must achieve Managers must ask themselves however how
far beyond the minimum they should attempt to go mdash a difficult and complicated
question that entails assessing the positive and negative outcomes of performing
socially responsible activities Only those activities that contribute to the
businesss success while contributing to the welfare of society should be
undertaken
Social Responsiveness
Social responsiveness is the degree of effectiveness and efficiency an
organization displays in pursuing its social responsibilities The greater the
degree of effectiveness and efficiency the more socially responsive the
organization is said to be The socially responsive organization that is both
effective and efficient meets its social responsibilities without wasting
organizational resources in the process Determining exactly which social
responsibilities an organization should pursue and then deciding how to pursue
them are perhaps the two most critical decision-making aspects of maintaining a
high level of social responsiveness within an organization
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That is managers must decide whether their organization should undertake the
activities on its own or acquire the help of outsiders with more expertise in the
area
In addition to decision making various approaches to meeting social obligations
are another determinant of an organizations level of social responsiveness A
desirable and socially responsive approach to meeting social obligations
involves the following
Incorporating social goals into the annual planning process
Seeking comparative industry norms for social programs
Presenting reports to organization members the board of directors and
stockholders on progress in social responsibility
Experimenting with different approaches for measuring social
performance
Attempting to measure the cost of social programs as well as the return
on social program investments
S Prakash Sethi presents three management approaches to meeting social
obligations (1) the social obligation approach (2) the social responsibility
approach and (3) the social responsiveness approach Each of Sethis three
approaches contains behavior that reflects a somewhat different attitude with
regard to businesses performing social responsible activities The social
obligation approach for example considers business as having primarily
economic purposes and confines social responsibility activity mainly to
conformance to existing laws The socially responsible approach sees business
as having both economic and societal goals The social responsiveness approach
considers business as having both societal and economic goals as well as the
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obligation to anticipate upcoming social problems and to work actively to
prevent their appearance
Organizations characterized by attitudes and behaviors consistent with thesocial responsiveness approach generally are more socially responsive than
organizations characterized by attitudes and behaviors consistent with either the
social responsibility approach or the social obligation approach Also
organizations characterized by the social responsibility approach generally
achieve higher levels of social responsiveness than organizations characterized
by the social obligation approach As one moves from the social obligation
approach to the social responsiveness approach management becomes more
proactive Proactive managers will do what is prudent from a business
viewpoint to reduce liabilities whether an action is required by law or not
Areas of Measurement
To be consistent measurements to gauge organizational progress in reaching
socially responsible objectives can be performed The specific areas in which
individual companies actually take such measurements vary of course
depending on the specific objectives of the companies All companies however
probably should take such measurements in at least the following four major
areas
1 Economic function This measurement gives some indication of the
economic contribution the organization is making to society
2 Quality-of-life The measurement of quality of life should focus on
whether the organization is improving or degrading the general quality of
life in society
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3 Social investment The measurement of social investment deals with the
degree to which the organization is investing both money and human
resources to solve community social problems
4 Problem-solving The measurement of problem solving should focus on
the degree to which the organization deals with social problems
Managers in todays business world increasingly need to be aware of two
separate but interrelated concerns mdash business ethics and social responsibility
9 Ethical Corporate Culture
Whenever intolerable business situations arise overseas managers should be
guided by precise statements that spell out the behavior and operating practices
that the company demands In addition codes of conduct must provide clear
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direction about appropriate ethical behavior when the temptation to behave
unethically is strongest
The bland statement in a code of conduct that bribery is unacceptable is useless
unless it is accompanied by specific guidelines for dealing with gift giving
payments to get goods through customs and ―requests from intermediaries
who are hired to ask for bribes
There are three categories of ethical theories
metaethics
normative ethics and
applied ethics
Metaethics is the study of the origin and meaning of ethical concepts Broadly
it deals with metaphysical psychological and linguistic issues
Normative ethics establishes certain moral standards for human behaviorNormative ethics is further classified as teleological deontological and virtue
ethics
Applied ethics deals with specific controversial issues like capital punishment
and nuclear war
With the growing strength of consumer movements and rising levels of
awareness among stakeholders corporations are realizing that stakeholders and
consumers are no longer indifferent to unethical practices like financial
irregularities tax-evasion poor quality products and services kick-backs non-
compliance with environmental issues and hazardous working conditions
Many Indian companies too have recognized the importance of integrity
transparency and open communications
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They believe that the goodwill resulting from adopting and successfully
implementing a code of business ethics will in the long run translate into
economic gains Today investors want to ensure that the companies they invest
in are not only managed properly but also have proper corporate governance
They regard corporate governance as a control mechanism that ensures the
optimum use of the human physical and financial resources of an enterprise
Companies have now begun to integrate ethics into their corporate cultures and
concentrate on putting appropriate corporate governance mechanisms in place
Business Ethics and Corporate Governance discusses the theories of ethics and
corporate governance and explains how they can be applied in various business
situations The book also provides some contemporary case studies to enable the
students and managers to gain a deeper appreciation of the role of ethics andcorporate governance in building successful businesses
10 CONCLUSION
Social responsibility is a voluntary effort on the part of business to take
various steps to satisfy the expectation of the different interest groups
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Public Image - The activities of business towards the welfare of the
society earn goodwill and reputation for the business
Survival and Growth -Every business is a part of the society So for its
survival and
growth support from the society is very much essential Business
utilizes the available resources like power water land roads etc of the
society So it should be the responsibility of every business to spend a
part of its profit for the welfare of the society
Consumer Awareness - Now-a-days consumers have become very
conscious about their rights They protest against the supply of inferior
and harmful products by forming different groups This has made it
obligatory for the business to protect the interest of the consumers by
providing quality products at the most competitive price
CASE STUDY
Zuumlrichs Eco-friendly Waste Management System
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In 1985 the Social Democrat Party of Zuumlrich started an initiative for an
ecological waste management system in association with The Zuumlrich Waste
Department (AWZ) ndash to dispose waste in an eco friendly manner It comprised
of a project called Zuumlrich-Recycling introduction of official trash bags called
Zuumlri-sacksand an information campaign with consumer oriented advice
AWZ made it mandatory for all residents of Zuumlrich to use the Zuumlri-sacks which
had to be purchased from grocery stores for waste disposal It followed the
concept of Pay as you Throwand people were fined if they used bags other than
Zuumlri-sacks
The Zuumlri-sacks were quite expensive and people were wary of throwing more
garbage which resulted in decreased garbage production Collection points were
also set up in the city to collect recyclable waste An information campaign was
started to create awareness among the residents of Zuumlrich city about the
ecological idea behind the waste management program of AWZ The program
had a positive effect on the city and reduced the incinerator waste by about 24
within the first few years It was also successful in reducing the per-capita waste
in Zuumlrich
The (No) Waste Land
One event that grabbed the attention of sports lovers in 2008 was Euro 20083
which was held jointly by Switzerland and Austria between June 7 and June 29
2008 The tournament was played at eight venues ndash four in Austria and four in
Switzerland4
Like other cities where the matches were held Zuumlrich also made several
arrangements such as converting some areas into pedestrian zones and setting
up Fan Mile5 But there was one feature that differentiated Zuumlrich from other
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cities holding the Euro 2008 In Zuumlrich fans were to use returnable glasses for
drinking beer and non-alcoholic beverages were to be sold in recyclable bottles
The New Waste Management System
On December 2 1990 the electorate of Zuumlrich agreed to the new specifications
for waste disposal service The specifications of the ecological waste
management system indicated ways by which the creation of waste could be
avoided and useful materials separated out
Implementing the New System
The new waste management system was implemented in 1991 with the project
Zuumlrich Recyclingthat involved collection of recyclable material like bottles
broken glass metals used oils etc Around 170 user-friendly collection points
were established to make it easier for people to hand over recycling materials
free of charge
By accepting recyclable material free the Waste Department offered the people
of Zuumlrich a financial incentive and motivated them to support Zuumlrich
Recycling
The Waste Management System was successful in changing the waste disposal
method from incineration to an ecological waste management system Over 97
percent of the population of Zuumlrich cooperated with the new system and
accepted the sack charges as per a survey conducted in 1995 Extensive
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publicity was said to be one of the reasons for the high acceptance of the Zuumlri-
sack
BIBLIOGRAPHY
httpwwwcapsimcombusiness-
simulationslandingethicscfmgclid=CIPDpp7C0awCFcN66wodck2cog
httpwwwwisegeekcom
httpwwwutmedustaffjfieservitaresearchbusbookhtm
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 4040
httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020
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morality and ethics in practice there is often a gap between the behaviour of
individuals within the working environment and outside it This we would
argue is one of the major factors leading to mistrust of big business where the
separation of ownership and management is greatest and so open to abuse
Even if directorssenior managers are not acting unethically it is likely they
would act differently if the money and the company about which they are
making decisions were their own (There are obvious exceptions as with any
generalisation)
At the individual level this separation creates a distinct ethical model - business
ethics - which depending on factors like personality peer pressure and the
socio-political environment can be closer or further away from the individuals
own moralethical code of conduct With limited liability meaning individuals
are protected this can affect smaller businesses too as the consequences of ones
actions has a greatly reduced impact on personal circumstances Clearly every
corporate entity is directly affected by the individuals moral and ethical stance -
and any difference between business and personal ethics is itself arguably an
indictment of that individual stance as it implies some level of double standards
Business ethics should permeate the wholeorganisation
The above points to the need for ethics to in the very bloodstream of the
organisation The trouble with much of the debate about corporate governance
is that it looks on it as a separate discipline a series of boxes to be ticked
including ensuring that the business is perceived to be ethical Often this results
in grandiose statements or whole reports in the annual accounts about all the
initiatives the company funds participates in or supports in other ways Worthy
as these initiatives may be in our view in most cases this is at least as much (or
more) about the perception than a real commitment to running the business
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ethically To do this requires business ethics to permeate the whole organisation
- includingespecially the recruitment process - and have measures in place to
catch questionable practices
In this way it is much less likely that people with malicious intent or susceptible
natures will survive in the organisation because such behaviour will be picked
up and fed back - crucially independently - to senior management and the
board ideally via the Senior Independent Director and other non-executives As
the famous saying goes the fish rots from the head so this requires complete
commitment from the board not only to the principles of business ethics but to
the measurement and benchmarking of ethical performance
Measuring business ethics
So we would define business ethics not only as subscribing to the principles of
responsible business but actually having effective controls - including
collecting primary research data - on how each stakeholder group perceives the
companys performance on a range of issues which constitute business ethics
There are therefore probably as many ways to define business ethics as there are
people This presents a challenge for business But in an age of moral
relativism it is very important that the directors recognise that the general
public has its own broad view on these issues and if the directors depart too far
from that view they will invite trouble no matter how much they may feel thatthey are in the mainstream of their own industry culture
The issue of business ethics is fundamental to corporate governance of course
not least because corporate governance is often itself defined as business ethics
Good corporate governance lies in the eye of the stakeholder and needs to
recognise that different individuals and stakeholder groups define business
ethics differently In that light we have decided to take the unusual step of not
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only setting out the issues surrounding business ethics but opening up the
debate to visitors to this website In other words we are applying our own
methodology of stakeholder communication and involvement to ourselves - to
hold a mirror up to our approach to walk the walk as it were
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3BENEFITS OF ETHICAL PRACTISES
Why ethics in business Ethical guidelines tend to maximize profits while
minimizing the conflict and disruptions that slow business growth Ethical
practices also protect against legal trouble sustain good health and keep away
the kinds of financial predators that can scar an individual and destroy a
business When one is acting from as ethical base it is easy to recognize and
experience contrast when dealing with those acting unethically Learning to
recognize (and thereby avoid) dishonest and predatory business people is one of
the advantages of ethical behavior
The ethical nature of a small business can be broken down into three categories
the legitimate businesses the criminal enterprise and those that operate in the
gray areas between the two Those who would lean toward the latter two
categories risk allowing deception to become a way of life Going down this
path can ultimately ruin a business as occasional temptations subtly transform a
business into a criminal enterprise
Although a business may appear to be successful and prosperous there are
harmful ramifications when behaving unethically One might appear to be asuccessful contractor when in fact that personrsquos focus is on cheating the
customer That may result in more income but the associated negatives include
damaged health client hassles and legal actions mdash not to mention a highly
undesirable reputation within the local community While crime may pay those
who are not good at it will suffer severe repercussions
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Of the nearly two hundred categories to be listed to the left as links the
ethicality of business actions using a variety of subcategories to highlight a
particular activity A business activity can be reputable disreputable or shady
Some actions are predatory while others are outright criminal Some activities
that seem unethical such as a grocer selling low-quality vegetables while
creating high-quality expectations are customarily acceptable practices This
brings to light the fact that there are standards of the industry in all business
categories that mitigate the ethicality of a sales tactic Part of the ethical
evaluation of an action might be whether it is a ―professional or
―unprofessional
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4 Effect of the Global Economy on Business Ethics
Ethics are derived from personal values and across the world there are many
different cultures with different values as their base Cultural values have a
strong influence in the way business is conducted and as the economy expands
to become truly global it is inevitable that contradictory ethical stances willcome into conflict
For many years governments have attempted to use trade to impact the culture
of other countries Trade embargoes have been used in an attempt to change
behaviors in response to civil wars and human rights with mixed success With
the growth of a true global economy there is an opportunity to establish and
enforce a high standard of global business ethics
There are many examples of what we would consider unethical business
practice in the world today Paying officials for access to decision makers is a
corrupt practice but in countries where this operates it is a part of normal
business In countries where child labor is used in the production of goods
children are considered to be an integral part of the economy contributing to
family income for us the idea is abhorrent and has been outlawed LikeEngland and the USA during the industrial revolution the health and safety of
workers is not part of the equation in developing countries where labor is cheap
and plentiful
The global economy has shifted the power to impact the world in a lasting way
from governments to multinational companies Developing countries are eager
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to form partnerships with these global giants and are willing to conform to new
requirements in order to do so By refusing to deal with countries or businesses
who engage in unethical practice these companies can have a real effect on
introducing common ethical standards for business across the world
Small businesses wanting to operate in global markets do not have the same
ability to force compliance with good business ethics they do however have the
ability to investigate how the goods they are purchasing from foreign sources
are made By choosing not to deal with companies who engage in questionable
practices every business owner can contribute to establishing higher standards
Market forces can be a catalyst for change but will businesses take the
opportunity to enforce a high standard of ethical behavior when not doing so
could result in lower costs and a better bottom line The answer to this is only if
the consumer insists upon it Just as multinationals can force foreign business to
comply with their ethical standards consumers can force business to take this
line
As the world markets open up and individual cultures and business practices
become more visible consumers are again in a position to be discerning in their
brand choice supporting companies who enforce high ethical standards
While it appears there is a genuine opportunity to improve the standards of
business ethics across the globe it should not be forgotten that unethical
business practices are not restricted to any particular country or culture Some
individuals will always put personal gain ahead of ethical practice think Enron
Arthur Anderson WorldCom Barings Bank and most recently Societe
Generale A global economy will operate regardless of the ethical environment
and there is at least as much opportunity for promoting unethical practice as
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there is the chance to change for the better
It is the individual consumer business owner and shareholder who have the
power to insist on change Are you willing to pay a little more to support the
eradication of child labor worldwide or will you pocket the extra dollar you
save and convince yourself that the little that you can do will make no
difference
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5 CODE OF ETHICS
Codes of ethics are statements of values and principles that determine the
purpose of the company They aim to clarify the ethics of the company and to
define its responsibilities to the different groups of stakeholders as well as
determining the responsibilities of its employees The meaning with codes of
ethics is to say ―This is how we expect you to behave whereas the purpose
with codes of conduct is to state the rules determining what must or must not be
done The rules are stated either affirmatively or as prohibitions Penalties for
violating the rules can be identified and systems for how to appeal defined
(Ibid) Some authors do not separate these from each other and instead they look
at them with their context as two words for the same thing
THE PURPOSE WITH CODES OF ETHICS
There are several reasons for why a company has a code of ethics
To manage or respond to internal organizational activity A code can help
to encourage employees to include particular values in their own
decision-making or to offer help and assistance to employees struggling
with ethical questions in business
A code may be used as a symbolic management tool and provide a
language for conceptualizing the events of organizational activity and
thereby redefine some behavior as problematic and other as preferred
A code may also be used as a mean for making roles and expectations
within the organization clear Within the firm a code of ethics can provide
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a legitimate reason for control and supervision control for the sake of
ethics may prove to be more acceptable in the organization than control
for the sake of profit does however note that codes of ethics can be a
dishonest way of gaining legitimacy in the eyes of shareholders
The goal of the code can also be to control or regulate the behavior of
employees in order to follow legal requirements
Another reason for having a code of ethics might be a wish to manage or
respond to specific stakeholdersrsquo demands or expectations in order to
achieve benefits or to avoid harm to the firm
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6ETHICS TRANING
Ethics training has become more important as organizations have attempted to
ensure that their managers and employees act in ways which avoid legal
wrongdoing and promote a positive climate for employee relations Ethics
training is furthermore according to West et al (1998) an approach meant to
promote ethical behavior to managers and employees and ethics trainingincreases attention to ethical issues and behaviour
Ethics training has a significant influence on the perceptions of conduct among
employees Ethics training also provides circulation of information among the
employees and discussion of new laws and standards of ethics More recent
studies have found that 44 percent of the largest US corporations provide their
employees with some kind of ethics training For most of the employees ethics
training and education occurs approximately every five years
There are four objectives with an ethical training program
The first goal is the fostering of awareness of the ethical components of
managerial decision-making
The second goal is the legitimization of ethical components as an integralpart of such managerial decision-making
A third goal is the provision of conceptual frameworks for analyzing the
ethical components and to help individuals become confident in their use
The final goal of an ethics training program is helping participants to
apply ethical analysis to day-to-day business activities
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During a training program there are many issues that are important to discuss
for example how ethics can be managed and interpreted in the day-to-day
activity of the organization A training program in ethics is a way to improve
the ethics of an organization The following issues should be included in an
ethics-training program
Teach the employees to identify the moral components in their
performance
Clarify the importance of ethics for stakeholders and the organization
Provide methods of outlining analyzing resolving and implementing
moral issues
Avoid or reduce uncertainty about who is responsible for what and to
what degree
Create discuss and resolve actual moral issues
Communicate reinforce clarify and develop the code of conduct and
other ethic measures
Explain and test the use of tools that can be applied during the
development process
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7 Process of Making Ethical Decisions
Ethical decision making refers to the process of evaluating and choosing among
alternatives in a manner consistent with ethical principles In making ethical
decisions it is necessary to
Notice and eliminate unethical options - right vs wrong Ethical thinking
requires a sensitivity to perceive the ethical implications of decisions
Evaluate complex ambiguous and incomplete facts It is often difficult to
obtain all necessary information
Select the best ethical alternative Resolve any ethical dilemmas - right
vs right Not all ethical responses to a situation are equal
Have ethical commitment ethical consciousness and ethical competency
Ethical thinking and decision making takes practice
Future conflict between a persons moral choices and an organizations
ethical decisions are most easily addressed as someone seeks to join the
organization If a person is ready to join a company or business it is
important that he (or she) be presented with the companys core values
and code of conduct (if available) The prospective new member must
then determine if it is possible to reconcile their moral choices with the
organizations ethics as conveyed in the companys values and code of
conduct Agreement to join the company implicitly assumes that this
reconciliation has taken place but it can be made explicit by requiring
agreement to a code of conduct
Given this understanding that should exist between the company and the
individual a change to the companys values and code of conduct should
be given careful consideration Changing the basis for the organizations
ethics in decision making in theory requires a new agreement with each
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individual to reconcile with their personal moral choices In practice this
change can lead to conflict as an individuals morals now lead to choices
that violate the companys decision making ethics
Corporate Ombudsman The corporate ombuds office struggles against a perception It is often
viewed by senior management as a ―non-revenue center and it is oftendepreciated for that reason
There is ―constant pressure on every non-revenue generating office or
department (ethics and compliance officers are familiar with this) over
time particularly in an economic downturn notes attorney Charles LHoward
Some companies have ethics officers Some have ombudsmen Both arehedges against organizational wrongdoing Both offer a place to go for
employees to report corporate misconduct An ombudsman can simply deliver more in the way of confidentiality to
employees than can an ethics or compliance officer mdash something that is
important given that most employees still think they will suffer retaliationif they report wrongdoing Many are happy to go to ethics and
compliance offices mdash but not all Is the wrongdoing being sanctioned fromabove They arenrsquot always sure ―It takes an unusual person to go
forward and just report Howard tells us People will go to the office and
ask a question but itrsquos not the real question Itrsquos more of a test question
The caller might ask about a company policy But after someconversation it turns out that person is not interested in ethics and
compliance policy in general but rather in the companyrsquos kickback policy specifically mdash because the person believes his or her boss may be
taking kickbacks
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CREATING AN ETHICAL WORKPLACE
Business managers in most organizations commonly strive to encourage ethical
practices not only to ensure moral conduct but also to gain whatever business
advantage there may be in having potential consumers and employees regard
the company as ethical Creating distributing and continually improving a
companys code of ethics is one usual step managers can take to establish an
ethical workplace
Another step managers can take is to create a special office or department with
the responsibility of ensuring ethical practices within the organization For
example management at a major supplier of missile systems and aircraft
components has established a corporate ethics office This ethics office is a
tangible sign to all employees that management is serious about encouraging
ethical practices within the company
Another way to promote ethics in the workplace is to provide the work force
with appropriate training Several companies conduct training programs aimed
at encouraging ethical practices within their organizations Such pro grams do
not attempt to teach what is moral or ethical but rather to give business
managers criteria they can use to help determine how ethical a certain action
might be
Finally managers can take responsibility for creating and sustaining conditionsin which people are likely to behave ethically and for minimizing conditions in
which people might be tempted to behave unethically Two practices that
commonly inspire unethical behavior in organizations are giving unusually high
rewards for good performance and unusually severe punishments for poor
performance By eliminating such factors managers can reduce much of the
pressure that people feel to perform unethically They can also promote the
social responsibility of the organization
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8 SOCIAL RESPONSIBILITY OF BUSINESS
Business ethics and social responsibility are often seen as instruments for
improving the functioning of a corporation to add value to business like other
tools It has 3 dimensions
a) Good Governance
b) Corporate social responsibility
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c) Environmental accountability
The top management is not only responsible to envision such a change but to
translate this vision into practises and also make sure that they adopt a balanced
approach towards three dimensions
a) Good Governance
Good governance is an indeterminate term used in development literature
to describe how public institutions conduct public affairs and manage
public resources in order to guarantee the realization of human
rights Governance describes the process of decision-making and the
process by which decisions are implemented (or not implemented) The
termgovernance can apply to corporate international national local
governance or to the interactions between other sectors of society
The concept of good governance often emerges as a model to compare
ineffective economies or political bodies with viable economies and
political bodies Because the most successful governments in the
contemporary world are liberal democratic states concentrated in Europe
and the Americas those countries institutions often set the standards by
which to compare other states institutions Because the term good
governance can be focused on any one form of governance aid
organizations and the authorities of developed countries often will focus
the meaning of good governance to a set of requirement that conform to
the organizations agenda making good governance imply many
different things in many different contexts
The corporations are formed on the basis of division of ownership and
control in which the investor or owner relies on the manager ie CEO to
manage the business on his behalf which implies that principal agent
relationship exists between investor and manager which causes the room
for asymmetric information There should be transparency in the process
The objective of good governance is to have system of controlling and
managing so that the interest of the owner may be protected Therefore
ethical structure has the implication for good governance which means
profitIt is important to make profits within ethical framework Business
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has to be done ethically the profits are to be taken seriously if not it
would be interpreted as if the business is not indulging into good
governance
b) Corporate Social Responsibility
Corporate social responsibility (CSR also called corporate conscience
corporate citizenship social performance or sustainable responsible
business is a form of corporate self-regulation integrated into a business model
CSR policy functions as a built-in self-regulating mechanism whereby business
monitors and ensures its active compliance with the spirit of the law ethical
standards and international norms The goal of CSR is to embrace
responsibility for the companys actions and encourage a positive impact
through its activities on the environment consumers employees communities
stakeholders and all other members of the public sphere
The term corporate social responsibility came into common use in the late
1960s and early 1970s after many multinational corporations formed the term
stakeholder meaning those on whom an organizations activities have an
impact It was used to describe corporate owners beyond shareholders as a
result of an influential book by R Edward Freeman Strategic management a
stakeholder approach in 1984 Proponents argue that corporations make more
long term profits by operating with a perspective while critics argue that CSR
distracts from the economic role of businesses Others argue CSR is merely
window-dressing or an attempt to pre-empt the role of governments as a
watchdog over powerful multinational corporations
CSR is titled to aid an organizations mission as well as a guide to what the
company stands for and will uphold to its consumers Development business
ethics is one of the forms of applied ethics that examines ethical principles and
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moral or ethical problems that can arise in a business environment ISO 26000
is the recognized international standard for CSR Public sector organizations
(the United Nations for example) adhere to the triple bottom line (TBL) It is
widely accepted that CSR adheres to similar principles but with no formal act of
legislation The UN has developed the Principles for Responsible Investment as
guidelines for investing entities
c) Environmental Accountability
As business interacts with its natural environment it draws its resources from
the environment It also influences the environment by its action Earlier
corporate dumped their wastes with impunity in the environment With the
growing awareness ans concern about environmental degradation depletion of
natural resources like water and fossil fuels and the phenomenon of global
warming there is a moral and legal pressure on corporate to realize that the earth
needs to be preserved and looked after so that the future is not affected
It also describes a companyrsquos commitment to be accountable to its environment
Therefore business has to be done ethically and it should be aware of nature to
stop its further degradation by its action
Social responsibility
The term social responsibility means different things to different people
Generally corporate social responsibility is the obligation to take action that
protects and improves the welfare of society as a whole as well as
organizational interests According to the concept of corporate social
responsibility a manager must strive to achieve both organizational and societal
goals
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Current perspectives regarding the fundamentals of social responsibility of
businesses are listed and discussed through (1) the Davis model of corporate
social responsibility (2) areas of corporate social responsibility and (3) varying
opinions on social responsibility
A model of corporate social responsibility that was developed by Keith Davis
provides five propositions that describe why and how businesses should adhere
to the obligation to take action that protects and improves the welfare of society
and the organization
Proposition 1 Social responsibility arises from social power
Proposition 2 Business shall operate as an open system with open
receipt of inputs from society and open disclosure of its operation to the
public
Proposition 3 The social costs and benefits of an activity product or
service shall be thoroughly calculated and considered in deciding whether
to proceed with it
Proposition 4 Social costs related to each activity product or service
shall be passed on to the consumer
Proposition 5 Business institutions as citizens have the responsibility to
become involved in certain social problems that are outside their normal
areas of operation
The areas in which business can become involved to protect and improve the
welfare of society are numerous and diverse Some of the most publicized of
these areas are urban affairs consumer affairs environmental affairs and
employment practices Although numerous businesses are involved in socially
responsible activities much controversy persists about whether such
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involvement is necessary or appropriate There are several arguments for and
against businesses performing socially responsible activities
The best-known argument supporting such activities by business is that becausebusiness is a subset of and exerts a significant impact on society it has the
responsibility to help improve society Since society asks no more and no less of
any of its members why should business be exempt from such responsibility
Additionally profitability and growth go hand in hand with responsible
treatment of employees customers and the community However studies have
not indicated any clear relationship between corporate social responsibility and
profitability
One of the better known arguments against such activities is advanced by the
distinguished economist Milton Friedman Friedman argues that making
business managers simultaneously responsible to business owners for reaching
profit objectives and to society for enhancing societal welfare represents a
conflict of interest that has the potential to cause the demise of business
According to Friedman this demise almost certainly will occur if business
continually is forced to perform socially responsible behavior that is in direct
conflict with private organizational objectives He also argues that to require
business managers to pursue socially responsible objectives may be unethical
since it requires managers to spend money that really belongs to other
individuals
Regardless of which argument or combination of arguments particular managers
might support they generally should make a concerted effort to perform all
legally required socially responsible activities consider voluntarily performing
socially responsible activities beyond those legally required and inform all
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relevant individuals of the extent to which their organization will become
involved in performing social responsibility activities
Federal law requires that businesses perform certain socially responsibleactivities In fact several government agencies have been established and are
maintained to develop such business-related legislation and to make sure the
laws are followed The Environmental Protection Agency does indeed have the
authority to require businesses to adhere to certain socially responsible
environmental standards Adherence to legislated social responsibilities
represents the minimum standard of social responsibility performance that
business leaders must achieve Managers must ask themselves however how
far beyond the minimum they should attempt to go mdash a difficult and complicated
question that entails assessing the positive and negative outcomes of performing
socially responsible activities Only those activities that contribute to the
businesss success while contributing to the welfare of society should be
undertaken
Social Responsiveness
Social responsiveness is the degree of effectiveness and efficiency an
organization displays in pursuing its social responsibilities The greater the
degree of effectiveness and efficiency the more socially responsive the
organization is said to be The socially responsive organization that is both
effective and efficient meets its social responsibilities without wasting
organizational resources in the process Determining exactly which social
responsibilities an organization should pursue and then deciding how to pursue
them are perhaps the two most critical decision-making aspects of maintaining a
high level of social responsiveness within an organization
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That is managers must decide whether their organization should undertake the
activities on its own or acquire the help of outsiders with more expertise in the
area
In addition to decision making various approaches to meeting social obligations
are another determinant of an organizations level of social responsiveness A
desirable and socially responsive approach to meeting social obligations
involves the following
Incorporating social goals into the annual planning process
Seeking comparative industry norms for social programs
Presenting reports to organization members the board of directors and
stockholders on progress in social responsibility
Experimenting with different approaches for measuring social
performance
Attempting to measure the cost of social programs as well as the return
on social program investments
S Prakash Sethi presents three management approaches to meeting social
obligations (1) the social obligation approach (2) the social responsibility
approach and (3) the social responsiveness approach Each of Sethis three
approaches contains behavior that reflects a somewhat different attitude with
regard to businesses performing social responsible activities The social
obligation approach for example considers business as having primarily
economic purposes and confines social responsibility activity mainly to
conformance to existing laws The socially responsible approach sees business
as having both economic and societal goals The social responsiveness approach
considers business as having both societal and economic goals as well as the
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obligation to anticipate upcoming social problems and to work actively to
prevent their appearance
Organizations characterized by attitudes and behaviors consistent with thesocial responsiveness approach generally are more socially responsive than
organizations characterized by attitudes and behaviors consistent with either the
social responsibility approach or the social obligation approach Also
organizations characterized by the social responsibility approach generally
achieve higher levels of social responsiveness than organizations characterized
by the social obligation approach As one moves from the social obligation
approach to the social responsiveness approach management becomes more
proactive Proactive managers will do what is prudent from a business
viewpoint to reduce liabilities whether an action is required by law or not
Areas of Measurement
To be consistent measurements to gauge organizational progress in reaching
socially responsible objectives can be performed The specific areas in which
individual companies actually take such measurements vary of course
depending on the specific objectives of the companies All companies however
probably should take such measurements in at least the following four major
areas
1 Economic function This measurement gives some indication of the
economic contribution the organization is making to society
2 Quality-of-life The measurement of quality of life should focus on
whether the organization is improving or degrading the general quality of
life in society
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3 Social investment The measurement of social investment deals with the
degree to which the organization is investing both money and human
resources to solve community social problems
4 Problem-solving The measurement of problem solving should focus on
the degree to which the organization deals with social problems
Managers in todays business world increasingly need to be aware of two
separate but interrelated concerns mdash business ethics and social responsibility
9 Ethical Corporate Culture
Whenever intolerable business situations arise overseas managers should be
guided by precise statements that spell out the behavior and operating practices
that the company demands In addition codes of conduct must provide clear
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direction about appropriate ethical behavior when the temptation to behave
unethically is strongest
The bland statement in a code of conduct that bribery is unacceptable is useless
unless it is accompanied by specific guidelines for dealing with gift giving
payments to get goods through customs and ―requests from intermediaries
who are hired to ask for bribes
There are three categories of ethical theories
metaethics
normative ethics and
applied ethics
Metaethics is the study of the origin and meaning of ethical concepts Broadly
it deals with metaphysical psychological and linguistic issues
Normative ethics establishes certain moral standards for human behaviorNormative ethics is further classified as teleological deontological and virtue
ethics
Applied ethics deals with specific controversial issues like capital punishment
and nuclear war
With the growing strength of consumer movements and rising levels of
awareness among stakeholders corporations are realizing that stakeholders and
consumers are no longer indifferent to unethical practices like financial
irregularities tax-evasion poor quality products and services kick-backs non-
compliance with environmental issues and hazardous working conditions
Many Indian companies too have recognized the importance of integrity
transparency and open communications
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They believe that the goodwill resulting from adopting and successfully
implementing a code of business ethics will in the long run translate into
economic gains Today investors want to ensure that the companies they invest
in are not only managed properly but also have proper corporate governance
They regard corporate governance as a control mechanism that ensures the
optimum use of the human physical and financial resources of an enterprise
Companies have now begun to integrate ethics into their corporate cultures and
concentrate on putting appropriate corporate governance mechanisms in place
Business Ethics and Corporate Governance discusses the theories of ethics and
corporate governance and explains how they can be applied in various business
situations The book also provides some contemporary case studies to enable the
students and managers to gain a deeper appreciation of the role of ethics andcorporate governance in building successful businesses
10 CONCLUSION
Social responsibility is a voluntary effort on the part of business to take
various steps to satisfy the expectation of the different interest groups
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Public Image - The activities of business towards the welfare of the
society earn goodwill and reputation for the business
Survival and Growth -Every business is a part of the society So for its
survival and
growth support from the society is very much essential Business
utilizes the available resources like power water land roads etc of the
society So it should be the responsibility of every business to spend a
part of its profit for the welfare of the society
Consumer Awareness - Now-a-days consumers have become very
conscious about their rights They protest against the supply of inferior
and harmful products by forming different groups This has made it
obligatory for the business to protect the interest of the consumers by
providing quality products at the most competitive price
CASE STUDY
Zuumlrichs Eco-friendly Waste Management System
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In 1985 the Social Democrat Party of Zuumlrich started an initiative for an
ecological waste management system in association with The Zuumlrich Waste
Department (AWZ) ndash to dispose waste in an eco friendly manner It comprised
of a project called Zuumlrich-Recycling introduction of official trash bags called
Zuumlri-sacksand an information campaign with consumer oriented advice
AWZ made it mandatory for all residents of Zuumlrich to use the Zuumlri-sacks which
had to be purchased from grocery stores for waste disposal It followed the
concept of Pay as you Throwand people were fined if they used bags other than
Zuumlri-sacks
The Zuumlri-sacks were quite expensive and people were wary of throwing more
garbage which resulted in decreased garbage production Collection points were
also set up in the city to collect recyclable waste An information campaign was
started to create awareness among the residents of Zuumlrich city about the
ecological idea behind the waste management program of AWZ The program
had a positive effect on the city and reduced the incinerator waste by about 24
within the first few years It was also successful in reducing the per-capita waste
in Zuumlrich
The (No) Waste Land
One event that grabbed the attention of sports lovers in 2008 was Euro 20083
which was held jointly by Switzerland and Austria between June 7 and June 29
2008 The tournament was played at eight venues ndash four in Austria and four in
Switzerland4
Like other cities where the matches were held Zuumlrich also made several
arrangements such as converting some areas into pedestrian zones and setting
up Fan Mile5 But there was one feature that differentiated Zuumlrich from other
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cities holding the Euro 2008 In Zuumlrich fans were to use returnable glasses for
drinking beer and non-alcoholic beverages were to be sold in recyclable bottles
The New Waste Management System
On December 2 1990 the electorate of Zuumlrich agreed to the new specifications
for waste disposal service The specifications of the ecological waste
management system indicated ways by which the creation of waste could be
avoided and useful materials separated out
Implementing the New System
The new waste management system was implemented in 1991 with the project
Zuumlrich Recyclingthat involved collection of recyclable material like bottles
broken glass metals used oils etc Around 170 user-friendly collection points
were established to make it easier for people to hand over recycling materials
free of charge
By accepting recyclable material free the Waste Department offered the people
of Zuumlrich a financial incentive and motivated them to support Zuumlrich
Recycling
The Waste Management System was successful in changing the waste disposal
method from incineration to an ecological waste management system Over 97
percent of the population of Zuumlrich cooperated with the new system and
accepted the sack charges as per a survey conducted in 1995 Extensive
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publicity was said to be one of the reasons for the high acceptance of the Zuumlri-
sack
BIBLIOGRAPHY
httpwwwcapsimcombusiness-
simulationslandingethicscfmgclid=CIPDpp7C0awCFcN66wodck2cog
httpwwwwisegeekcom
httpwwwutmedustaffjfieservitaresearchbusbookhtm
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 4040
httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020
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10
ethically To do this requires business ethics to permeate the whole organisation
- includingespecially the recruitment process - and have measures in place to
catch questionable practices
In this way it is much less likely that people with malicious intent or susceptible
natures will survive in the organisation because such behaviour will be picked
up and fed back - crucially independently - to senior management and the
board ideally via the Senior Independent Director and other non-executives As
the famous saying goes the fish rots from the head so this requires complete
commitment from the board not only to the principles of business ethics but to
the measurement and benchmarking of ethical performance
Measuring business ethics
So we would define business ethics not only as subscribing to the principles of
responsible business but actually having effective controls - including
collecting primary research data - on how each stakeholder group perceives the
companys performance on a range of issues which constitute business ethics
There are therefore probably as many ways to define business ethics as there are
people This presents a challenge for business But in an age of moral
relativism it is very important that the directors recognise that the general
public has its own broad view on these issues and if the directors depart too far
from that view they will invite trouble no matter how much they may feel thatthey are in the mainstream of their own industry culture
The issue of business ethics is fundamental to corporate governance of course
not least because corporate governance is often itself defined as business ethics
Good corporate governance lies in the eye of the stakeholder and needs to
recognise that different individuals and stakeholder groups define business
ethics differently In that light we have decided to take the unusual step of not
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only setting out the issues surrounding business ethics but opening up the
debate to visitors to this website In other words we are applying our own
methodology of stakeholder communication and involvement to ourselves - to
hold a mirror up to our approach to walk the walk as it were
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3BENEFITS OF ETHICAL PRACTISES
Why ethics in business Ethical guidelines tend to maximize profits while
minimizing the conflict and disruptions that slow business growth Ethical
practices also protect against legal trouble sustain good health and keep away
the kinds of financial predators that can scar an individual and destroy a
business When one is acting from as ethical base it is easy to recognize and
experience contrast when dealing with those acting unethically Learning to
recognize (and thereby avoid) dishonest and predatory business people is one of
the advantages of ethical behavior
The ethical nature of a small business can be broken down into three categories
the legitimate businesses the criminal enterprise and those that operate in the
gray areas between the two Those who would lean toward the latter two
categories risk allowing deception to become a way of life Going down this
path can ultimately ruin a business as occasional temptations subtly transform a
business into a criminal enterprise
Although a business may appear to be successful and prosperous there are
harmful ramifications when behaving unethically One might appear to be asuccessful contractor when in fact that personrsquos focus is on cheating the
customer That may result in more income but the associated negatives include
damaged health client hassles and legal actions mdash not to mention a highly
undesirable reputation within the local community While crime may pay those
who are not good at it will suffer severe repercussions
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Of the nearly two hundred categories to be listed to the left as links the
ethicality of business actions using a variety of subcategories to highlight a
particular activity A business activity can be reputable disreputable or shady
Some actions are predatory while others are outright criminal Some activities
that seem unethical such as a grocer selling low-quality vegetables while
creating high-quality expectations are customarily acceptable practices This
brings to light the fact that there are standards of the industry in all business
categories that mitigate the ethicality of a sales tactic Part of the ethical
evaluation of an action might be whether it is a ―professional or
―unprofessional
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4 Effect of the Global Economy on Business Ethics
Ethics are derived from personal values and across the world there are many
different cultures with different values as their base Cultural values have a
strong influence in the way business is conducted and as the economy expands
to become truly global it is inevitable that contradictory ethical stances willcome into conflict
For many years governments have attempted to use trade to impact the culture
of other countries Trade embargoes have been used in an attempt to change
behaviors in response to civil wars and human rights with mixed success With
the growth of a true global economy there is an opportunity to establish and
enforce a high standard of global business ethics
There are many examples of what we would consider unethical business
practice in the world today Paying officials for access to decision makers is a
corrupt practice but in countries where this operates it is a part of normal
business In countries where child labor is used in the production of goods
children are considered to be an integral part of the economy contributing to
family income for us the idea is abhorrent and has been outlawed LikeEngland and the USA during the industrial revolution the health and safety of
workers is not part of the equation in developing countries where labor is cheap
and plentiful
The global economy has shifted the power to impact the world in a lasting way
from governments to multinational companies Developing countries are eager
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to form partnerships with these global giants and are willing to conform to new
requirements in order to do so By refusing to deal with countries or businesses
who engage in unethical practice these companies can have a real effect on
introducing common ethical standards for business across the world
Small businesses wanting to operate in global markets do not have the same
ability to force compliance with good business ethics they do however have the
ability to investigate how the goods they are purchasing from foreign sources
are made By choosing not to deal with companies who engage in questionable
practices every business owner can contribute to establishing higher standards
Market forces can be a catalyst for change but will businesses take the
opportunity to enforce a high standard of ethical behavior when not doing so
could result in lower costs and a better bottom line The answer to this is only if
the consumer insists upon it Just as multinationals can force foreign business to
comply with their ethical standards consumers can force business to take this
line
As the world markets open up and individual cultures and business practices
become more visible consumers are again in a position to be discerning in their
brand choice supporting companies who enforce high ethical standards
While it appears there is a genuine opportunity to improve the standards of
business ethics across the globe it should not be forgotten that unethical
business practices are not restricted to any particular country or culture Some
individuals will always put personal gain ahead of ethical practice think Enron
Arthur Anderson WorldCom Barings Bank and most recently Societe
Generale A global economy will operate regardless of the ethical environment
and there is at least as much opportunity for promoting unethical practice as
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there is the chance to change for the better
It is the individual consumer business owner and shareholder who have the
power to insist on change Are you willing to pay a little more to support the
eradication of child labor worldwide or will you pocket the extra dollar you
save and convince yourself that the little that you can do will make no
difference
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5 CODE OF ETHICS
Codes of ethics are statements of values and principles that determine the
purpose of the company They aim to clarify the ethics of the company and to
define its responsibilities to the different groups of stakeholders as well as
determining the responsibilities of its employees The meaning with codes of
ethics is to say ―This is how we expect you to behave whereas the purpose
with codes of conduct is to state the rules determining what must or must not be
done The rules are stated either affirmatively or as prohibitions Penalties for
violating the rules can be identified and systems for how to appeal defined
(Ibid) Some authors do not separate these from each other and instead they look
at them with their context as two words for the same thing
THE PURPOSE WITH CODES OF ETHICS
There are several reasons for why a company has a code of ethics
To manage or respond to internal organizational activity A code can help
to encourage employees to include particular values in their own
decision-making or to offer help and assistance to employees struggling
with ethical questions in business
A code may be used as a symbolic management tool and provide a
language for conceptualizing the events of organizational activity and
thereby redefine some behavior as problematic and other as preferred
A code may also be used as a mean for making roles and expectations
within the organization clear Within the firm a code of ethics can provide
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a legitimate reason for control and supervision control for the sake of
ethics may prove to be more acceptable in the organization than control
for the sake of profit does however note that codes of ethics can be a
dishonest way of gaining legitimacy in the eyes of shareholders
The goal of the code can also be to control or regulate the behavior of
employees in order to follow legal requirements
Another reason for having a code of ethics might be a wish to manage or
respond to specific stakeholdersrsquo demands or expectations in order to
achieve benefits or to avoid harm to the firm
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6ETHICS TRANING
Ethics training has become more important as organizations have attempted to
ensure that their managers and employees act in ways which avoid legal
wrongdoing and promote a positive climate for employee relations Ethics
training is furthermore according to West et al (1998) an approach meant to
promote ethical behavior to managers and employees and ethics trainingincreases attention to ethical issues and behaviour
Ethics training has a significant influence on the perceptions of conduct among
employees Ethics training also provides circulation of information among the
employees and discussion of new laws and standards of ethics More recent
studies have found that 44 percent of the largest US corporations provide their
employees with some kind of ethics training For most of the employees ethics
training and education occurs approximately every five years
There are four objectives with an ethical training program
The first goal is the fostering of awareness of the ethical components of
managerial decision-making
The second goal is the legitimization of ethical components as an integralpart of such managerial decision-making
A third goal is the provision of conceptual frameworks for analyzing the
ethical components and to help individuals become confident in their use
The final goal of an ethics training program is helping participants to
apply ethical analysis to day-to-day business activities
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During a training program there are many issues that are important to discuss
for example how ethics can be managed and interpreted in the day-to-day
activity of the organization A training program in ethics is a way to improve
the ethics of an organization The following issues should be included in an
ethics-training program
Teach the employees to identify the moral components in their
performance
Clarify the importance of ethics for stakeholders and the organization
Provide methods of outlining analyzing resolving and implementing
moral issues
Avoid or reduce uncertainty about who is responsible for what and to
what degree
Create discuss and resolve actual moral issues
Communicate reinforce clarify and develop the code of conduct and
other ethic measures
Explain and test the use of tools that can be applied during the
development process
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7 Process of Making Ethical Decisions
Ethical decision making refers to the process of evaluating and choosing among
alternatives in a manner consistent with ethical principles In making ethical
decisions it is necessary to
Notice and eliminate unethical options - right vs wrong Ethical thinking
requires a sensitivity to perceive the ethical implications of decisions
Evaluate complex ambiguous and incomplete facts It is often difficult to
obtain all necessary information
Select the best ethical alternative Resolve any ethical dilemmas - right
vs right Not all ethical responses to a situation are equal
Have ethical commitment ethical consciousness and ethical competency
Ethical thinking and decision making takes practice
Future conflict between a persons moral choices and an organizations
ethical decisions are most easily addressed as someone seeks to join the
organization If a person is ready to join a company or business it is
important that he (or she) be presented with the companys core values
and code of conduct (if available) The prospective new member must
then determine if it is possible to reconcile their moral choices with the
organizations ethics as conveyed in the companys values and code of
conduct Agreement to join the company implicitly assumes that this
reconciliation has taken place but it can be made explicit by requiring
agreement to a code of conduct
Given this understanding that should exist between the company and the
individual a change to the companys values and code of conduct should
be given careful consideration Changing the basis for the organizations
ethics in decision making in theory requires a new agreement with each
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individual to reconcile with their personal moral choices In practice this
change can lead to conflict as an individuals morals now lead to choices
that violate the companys decision making ethics
Corporate Ombudsman The corporate ombuds office struggles against a perception It is often
viewed by senior management as a ―non-revenue center and it is oftendepreciated for that reason
There is ―constant pressure on every non-revenue generating office or
department (ethics and compliance officers are familiar with this) over
time particularly in an economic downturn notes attorney Charles LHoward
Some companies have ethics officers Some have ombudsmen Both arehedges against organizational wrongdoing Both offer a place to go for
employees to report corporate misconduct An ombudsman can simply deliver more in the way of confidentiality to
employees than can an ethics or compliance officer mdash something that is
important given that most employees still think they will suffer retaliationif they report wrongdoing Many are happy to go to ethics and
compliance offices mdash but not all Is the wrongdoing being sanctioned fromabove They arenrsquot always sure ―It takes an unusual person to go
forward and just report Howard tells us People will go to the office and
ask a question but itrsquos not the real question Itrsquos more of a test question
The caller might ask about a company policy But after someconversation it turns out that person is not interested in ethics and
compliance policy in general but rather in the companyrsquos kickback policy specifically mdash because the person believes his or her boss may be
taking kickbacks
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CREATING AN ETHICAL WORKPLACE
Business managers in most organizations commonly strive to encourage ethical
practices not only to ensure moral conduct but also to gain whatever business
advantage there may be in having potential consumers and employees regard
the company as ethical Creating distributing and continually improving a
companys code of ethics is one usual step managers can take to establish an
ethical workplace
Another step managers can take is to create a special office or department with
the responsibility of ensuring ethical practices within the organization For
example management at a major supplier of missile systems and aircraft
components has established a corporate ethics office This ethics office is a
tangible sign to all employees that management is serious about encouraging
ethical practices within the company
Another way to promote ethics in the workplace is to provide the work force
with appropriate training Several companies conduct training programs aimed
at encouraging ethical practices within their organizations Such pro grams do
not attempt to teach what is moral or ethical but rather to give business
managers criteria they can use to help determine how ethical a certain action
might be
Finally managers can take responsibility for creating and sustaining conditionsin which people are likely to behave ethically and for minimizing conditions in
which people might be tempted to behave unethically Two practices that
commonly inspire unethical behavior in organizations are giving unusually high
rewards for good performance and unusually severe punishments for poor
performance By eliminating such factors managers can reduce much of the
pressure that people feel to perform unethically They can also promote the
social responsibility of the organization
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8 SOCIAL RESPONSIBILITY OF BUSINESS
Business ethics and social responsibility are often seen as instruments for
improving the functioning of a corporation to add value to business like other
tools It has 3 dimensions
a) Good Governance
b) Corporate social responsibility
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c) Environmental accountability
The top management is not only responsible to envision such a change but to
translate this vision into practises and also make sure that they adopt a balanced
approach towards three dimensions
a) Good Governance
Good governance is an indeterminate term used in development literature
to describe how public institutions conduct public affairs and manage
public resources in order to guarantee the realization of human
rights Governance describes the process of decision-making and the
process by which decisions are implemented (or not implemented) The
termgovernance can apply to corporate international national local
governance or to the interactions between other sectors of society
The concept of good governance often emerges as a model to compare
ineffective economies or political bodies with viable economies and
political bodies Because the most successful governments in the
contemporary world are liberal democratic states concentrated in Europe
and the Americas those countries institutions often set the standards by
which to compare other states institutions Because the term good
governance can be focused on any one form of governance aid
organizations and the authorities of developed countries often will focus
the meaning of good governance to a set of requirement that conform to
the organizations agenda making good governance imply many
different things in many different contexts
The corporations are formed on the basis of division of ownership and
control in which the investor or owner relies on the manager ie CEO to
manage the business on his behalf which implies that principal agent
relationship exists between investor and manager which causes the room
for asymmetric information There should be transparency in the process
The objective of good governance is to have system of controlling and
managing so that the interest of the owner may be protected Therefore
ethical structure has the implication for good governance which means
profitIt is important to make profits within ethical framework Business
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has to be done ethically the profits are to be taken seriously if not it
would be interpreted as if the business is not indulging into good
governance
b) Corporate Social Responsibility
Corporate social responsibility (CSR also called corporate conscience
corporate citizenship social performance or sustainable responsible
business is a form of corporate self-regulation integrated into a business model
CSR policy functions as a built-in self-regulating mechanism whereby business
monitors and ensures its active compliance with the spirit of the law ethical
standards and international norms The goal of CSR is to embrace
responsibility for the companys actions and encourage a positive impact
through its activities on the environment consumers employees communities
stakeholders and all other members of the public sphere
The term corporate social responsibility came into common use in the late
1960s and early 1970s after many multinational corporations formed the term
stakeholder meaning those on whom an organizations activities have an
impact It was used to describe corporate owners beyond shareholders as a
result of an influential book by R Edward Freeman Strategic management a
stakeholder approach in 1984 Proponents argue that corporations make more
long term profits by operating with a perspective while critics argue that CSR
distracts from the economic role of businesses Others argue CSR is merely
window-dressing or an attempt to pre-empt the role of governments as a
watchdog over powerful multinational corporations
CSR is titled to aid an organizations mission as well as a guide to what the
company stands for and will uphold to its consumers Development business
ethics is one of the forms of applied ethics that examines ethical principles and
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moral or ethical problems that can arise in a business environment ISO 26000
is the recognized international standard for CSR Public sector organizations
(the United Nations for example) adhere to the triple bottom line (TBL) It is
widely accepted that CSR adheres to similar principles but with no formal act of
legislation The UN has developed the Principles for Responsible Investment as
guidelines for investing entities
c) Environmental Accountability
As business interacts with its natural environment it draws its resources from
the environment It also influences the environment by its action Earlier
corporate dumped their wastes with impunity in the environment With the
growing awareness ans concern about environmental degradation depletion of
natural resources like water and fossil fuels and the phenomenon of global
warming there is a moral and legal pressure on corporate to realize that the earth
needs to be preserved and looked after so that the future is not affected
It also describes a companyrsquos commitment to be accountable to its environment
Therefore business has to be done ethically and it should be aware of nature to
stop its further degradation by its action
Social responsibility
The term social responsibility means different things to different people
Generally corporate social responsibility is the obligation to take action that
protects and improves the welfare of society as a whole as well as
organizational interests According to the concept of corporate social
responsibility a manager must strive to achieve both organizational and societal
goals
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Current perspectives regarding the fundamentals of social responsibility of
businesses are listed and discussed through (1) the Davis model of corporate
social responsibility (2) areas of corporate social responsibility and (3) varying
opinions on social responsibility
A model of corporate social responsibility that was developed by Keith Davis
provides five propositions that describe why and how businesses should adhere
to the obligation to take action that protects and improves the welfare of society
and the organization
Proposition 1 Social responsibility arises from social power
Proposition 2 Business shall operate as an open system with open
receipt of inputs from society and open disclosure of its operation to the
public
Proposition 3 The social costs and benefits of an activity product or
service shall be thoroughly calculated and considered in deciding whether
to proceed with it
Proposition 4 Social costs related to each activity product or service
shall be passed on to the consumer
Proposition 5 Business institutions as citizens have the responsibility to
become involved in certain social problems that are outside their normal
areas of operation
The areas in which business can become involved to protect and improve the
welfare of society are numerous and diverse Some of the most publicized of
these areas are urban affairs consumer affairs environmental affairs and
employment practices Although numerous businesses are involved in socially
responsible activities much controversy persists about whether such
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involvement is necessary or appropriate There are several arguments for and
against businesses performing socially responsible activities
The best-known argument supporting such activities by business is that becausebusiness is a subset of and exerts a significant impact on society it has the
responsibility to help improve society Since society asks no more and no less of
any of its members why should business be exempt from such responsibility
Additionally profitability and growth go hand in hand with responsible
treatment of employees customers and the community However studies have
not indicated any clear relationship between corporate social responsibility and
profitability
One of the better known arguments against such activities is advanced by the
distinguished economist Milton Friedman Friedman argues that making
business managers simultaneously responsible to business owners for reaching
profit objectives and to society for enhancing societal welfare represents a
conflict of interest that has the potential to cause the demise of business
According to Friedman this demise almost certainly will occur if business
continually is forced to perform socially responsible behavior that is in direct
conflict with private organizational objectives He also argues that to require
business managers to pursue socially responsible objectives may be unethical
since it requires managers to spend money that really belongs to other
individuals
Regardless of which argument or combination of arguments particular managers
might support they generally should make a concerted effort to perform all
legally required socially responsible activities consider voluntarily performing
socially responsible activities beyond those legally required and inform all
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relevant individuals of the extent to which their organization will become
involved in performing social responsibility activities
Federal law requires that businesses perform certain socially responsibleactivities In fact several government agencies have been established and are
maintained to develop such business-related legislation and to make sure the
laws are followed The Environmental Protection Agency does indeed have the
authority to require businesses to adhere to certain socially responsible
environmental standards Adherence to legislated social responsibilities
represents the minimum standard of social responsibility performance that
business leaders must achieve Managers must ask themselves however how
far beyond the minimum they should attempt to go mdash a difficult and complicated
question that entails assessing the positive and negative outcomes of performing
socially responsible activities Only those activities that contribute to the
businesss success while contributing to the welfare of society should be
undertaken
Social Responsiveness
Social responsiveness is the degree of effectiveness and efficiency an
organization displays in pursuing its social responsibilities The greater the
degree of effectiveness and efficiency the more socially responsive the
organization is said to be The socially responsive organization that is both
effective and efficient meets its social responsibilities without wasting
organizational resources in the process Determining exactly which social
responsibilities an organization should pursue and then deciding how to pursue
them are perhaps the two most critical decision-making aspects of maintaining a
high level of social responsiveness within an organization
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That is managers must decide whether their organization should undertake the
activities on its own or acquire the help of outsiders with more expertise in the
area
In addition to decision making various approaches to meeting social obligations
are another determinant of an organizations level of social responsiveness A
desirable and socially responsive approach to meeting social obligations
involves the following
Incorporating social goals into the annual planning process
Seeking comparative industry norms for social programs
Presenting reports to organization members the board of directors and
stockholders on progress in social responsibility
Experimenting with different approaches for measuring social
performance
Attempting to measure the cost of social programs as well as the return
on social program investments
S Prakash Sethi presents three management approaches to meeting social
obligations (1) the social obligation approach (2) the social responsibility
approach and (3) the social responsiveness approach Each of Sethis three
approaches contains behavior that reflects a somewhat different attitude with
regard to businesses performing social responsible activities The social
obligation approach for example considers business as having primarily
economic purposes and confines social responsibility activity mainly to
conformance to existing laws The socially responsible approach sees business
as having both economic and societal goals The social responsiveness approach
considers business as having both societal and economic goals as well as the
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obligation to anticipate upcoming social problems and to work actively to
prevent their appearance
Organizations characterized by attitudes and behaviors consistent with thesocial responsiveness approach generally are more socially responsive than
organizations characterized by attitudes and behaviors consistent with either the
social responsibility approach or the social obligation approach Also
organizations characterized by the social responsibility approach generally
achieve higher levels of social responsiveness than organizations characterized
by the social obligation approach As one moves from the social obligation
approach to the social responsiveness approach management becomes more
proactive Proactive managers will do what is prudent from a business
viewpoint to reduce liabilities whether an action is required by law or not
Areas of Measurement
To be consistent measurements to gauge organizational progress in reaching
socially responsible objectives can be performed The specific areas in which
individual companies actually take such measurements vary of course
depending on the specific objectives of the companies All companies however
probably should take such measurements in at least the following four major
areas
1 Economic function This measurement gives some indication of the
economic contribution the organization is making to society
2 Quality-of-life The measurement of quality of life should focus on
whether the organization is improving or degrading the general quality of
life in society
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3 Social investment The measurement of social investment deals with the
degree to which the organization is investing both money and human
resources to solve community social problems
4 Problem-solving The measurement of problem solving should focus on
the degree to which the organization deals with social problems
Managers in todays business world increasingly need to be aware of two
separate but interrelated concerns mdash business ethics and social responsibility
9 Ethical Corporate Culture
Whenever intolerable business situations arise overseas managers should be
guided by precise statements that spell out the behavior and operating practices
that the company demands In addition codes of conduct must provide clear
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direction about appropriate ethical behavior when the temptation to behave
unethically is strongest
The bland statement in a code of conduct that bribery is unacceptable is useless
unless it is accompanied by specific guidelines for dealing with gift giving
payments to get goods through customs and ―requests from intermediaries
who are hired to ask for bribes
There are three categories of ethical theories
metaethics
normative ethics and
applied ethics
Metaethics is the study of the origin and meaning of ethical concepts Broadly
it deals with metaphysical psychological and linguistic issues
Normative ethics establishes certain moral standards for human behaviorNormative ethics is further classified as teleological deontological and virtue
ethics
Applied ethics deals with specific controversial issues like capital punishment
and nuclear war
With the growing strength of consumer movements and rising levels of
awareness among stakeholders corporations are realizing that stakeholders and
consumers are no longer indifferent to unethical practices like financial
irregularities tax-evasion poor quality products and services kick-backs non-
compliance with environmental issues and hazardous working conditions
Many Indian companies too have recognized the importance of integrity
transparency and open communications
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They believe that the goodwill resulting from adopting and successfully
implementing a code of business ethics will in the long run translate into
economic gains Today investors want to ensure that the companies they invest
in are not only managed properly but also have proper corporate governance
They regard corporate governance as a control mechanism that ensures the
optimum use of the human physical and financial resources of an enterprise
Companies have now begun to integrate ethics into their corporate cultures and
concentrate on putting appropriate corporate governance mechanisms in place
Business Ethics and Corporate Governance discusses the theories of ethics and
corporate governance and explains how they can be applied in various business
situations The book also provides some contemporary case studies to enable the
students and managers to gain a deeper appreciation of the role of ethics andcorporate governance in building successful businesses
10 CONCLUSION
Social responsibility is a voluntary effort on the part of business to take
various steps to satisfy the expectation of the different interest groups
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Public Image - The activities of business towards the welfare of the
society earn goodwill and reputation for the business
Survival and Growth -Every business is a part of the society So for its
survival and
growth support from the society is very much essential Business
utilizes the available resources like power water land roads etc of the
society So it should be the responsibility of every business to spend a
part of its profit for the welfare of the society
Consumer Awareness - Now-a-days consumers have become very
conscious about their rights They protest against the supply of inferior
and harmful products by forming different groups This has made it
obligatory for the business to protect the interest of the consumers by
providing quality products at the most competitive price
CASE STUDY
Zuumlrichs Eco-friendly Waste Management System
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In 1985 the Social Democrat Party of Zuumlrich started an initiative for an
ecological waste management system in association with The Zuumlrich Waste
Department (AWZ) ndash to dispose waste in an eco friendly manner It comprised
of a project called Zuumlrich-Recycling introduction of official trash bags called
Zuumlri-sacksand an information campaign with consumer oriented advice
AWZ made it mandatory for all residents of Zuumlrich to use the Zuumlri-sacks which
had to be purchased from grocery stores for waste disposal It followed the
concept of Pay as you Throwand people were fined if they used bags other than
Zuumlri-sacks
The Zuumlri-sacks were quite expensive and people were wary of throwing more
garbage which resulted in decreased garbage production Collection points were
also set up in the city to collect recyclable waste An information campaign was
started to create awareness among the residents of Zuumlrich city about the
ecological idea behind the waste management program of AWZ The program
had a positive effect on the city and reduced the incinerator waste by about 24
within the first few years It was also successful in reducing the per-capita waste
in Zuumlrich
The (No) Waste Land
One event that grabbed the attention of sports lovers in 2008 was Euro 20083
which was held jointly by Switzerland and Austria between June 7 and June 29
2008 The tournament was played at eight venues ndash four in Austria and four in
Switzerland4
Like other cities where the matches were held Zuumlrich also made several
arrangements such as converting some areas into pedestrian zones and setting
up Fan Mile5 But there was one feature that differentiated Zuumlrich from other
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cities holding the Euro 2008 In Zuumlrich fans were to use returnable glasses for
drinking beer and non-alcoholic beverages were to be sold in recyclable bottles
The New Waste Management System
On December 2 1990 the electorate of Zuumlrich agreed to the new specifications
for waste disposal service The specifications of the ecological waste
management system indicated ways by which the creation of waste could be
avoided and useful materials separated out
Implementing the New System
The new waste management system was implemented in 1991 with the project
Zuumlrich Recyclingthat involved collection of recyclable material like bottles
broken glass metals used oils etc Around 170 user-friendly collection points
were established to make it easier for people to hand over recycling materials
free of charge
By accepting recyclable material free the Waste Department offered the people
of Zuumlrich a financial incentive and motivated them to support Zuumlrich
Recycling
The Waste Management System was successful in changing the waste disposal
method from incineration to an ecological waste management system Over 97
percent of the population of Zuumlrich cooperated with the new system and
accepted the sack charges as per a survey conducted in 1995 Extensive
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publicity was said to be one of the reasons for the high acceptance of the Zuumlri-
sack
BIBLIOGRAPHY
httpwwwcapsimcombusiness-
simulationslandingethicscfmgclid=CIPDpp7C0awCFcN66wodck2cog
httpwwwwisegeekcom
httpwwwutmedustaffjfieservitaresearchbusbookhtm
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 4040
httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020
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11
only setting out the issues surrounding business ethics but opening up the
debate to visitors to this website In other words we are applying our own
methodology of stakeholder communication and involvement to ourselves - to
hold a mirror up to our approach to walk the walk as it were
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3BENEFITS OF ETHICAL PRACTISES
Why ethics in business Ethical guidelines tend to maximize profits while
minimizing the conflict and disruptions that slow business growth Ethical
practices also protect against legal trouble sustain good health and keep away
the kinds of financial predators that can scar an individual and destroy a
business When one is acting from as ethical base it is easy to recognize and
experience contrast when dealing with those acting unethically Learning to
recognize (and thereby avoid) dishonest and predatory business people is one of
the advantages of ethical behavior
The ethical nature of a small business can be broken down into three categories
the legitimate businesses the criminal enterprise and those that operate in the
gray areas between the two Those who would lean toward the latter two
categories risk allowing deception to become a way of life Going down this
path can ultimately ruin a business as occasional temptations subtly transform a
business into a criminal enterprise
Although a business may appear to be successful and prosperous there are
harmful ramifications when behaving unethically One might appear to be asuccessful contractor when in fact that personrsquos focus is on cheating the
customer That may result in more income but the associated negatives include
damaged health client hassles and legal actions mdash not to mention a highly
undesirable reputation within the local community While crime may pay those
who are not good at it will suffer severe repercussions
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Of the nearly two hundred categories to be listed to the left as links the
ethicality of business actions using a variety of subcategories to highlight a
particular activity A business activity can be reputable disreputable or shady
Some actions are predatory while others are outright criminal Some activities
that seem unethical such as a grocer selling low-quality vegetables while
creating high-quality expectations are customarily acceptable practices This
brings to light the fact that there are standards of the industry in all business
categories that mitigate the ethicality of a sales tactic Part of the ethical
evaluation of an action might be whether it is a ―professional or
―unprofessional
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4 Effect of the Global Economy on Business Ethics
Ethics are derived from personal values and across the world there are many
different cultures with different values as their base Cultural values have a
strong influence in the way business is conducted and as the economy expands
to become truly global it is inevitable that contradictory ethical stances willcome into conflict
For many years governments have attempted to use trade to impact the culture
of other countries Trade embargoes have been used in an attempt to change
behaviors in response to civil wars and human rights with mixed success With
the growth of a true global economy there is an opportunity to establish and
enforce a high standard of global business ethics
There are many examples of what we would consider unethical business
practice in the world today Paying officials for access to decision makers is a
corrupt practice but in countries where this operates it is a part of normal
business In countries where child labor is used in the production of goods
children are considered to be an integral part of the economy contributing to
family income for us the idea is abhorrent and has been outlawed LikeEngland and the USA during the industrial revolution the health and safety of
workers is not part of the equation in developing countries where labor is cheap
and plentiful
The global economy has shifted the power to impact the world in a lasting way
from governments to multinational companies Developing countries are eager
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to form partnerships with these global giants and are willing to conform to new
requirements in order to do so By refusing to deal with countries or businesses
who engage in unethical practice these companies can have a real effect on
introducing common ethical standards for business across the world
Small businesses wanting to operate in global markets do not have the same
ability to force compliance with good business ethics they do however have the
ability to investigate how the goods they are purchasing from foreign sources
are made By choosing not to deal with companies who engage in questionable
practices every business owner can contribute to establishing higher standards
Market forces can be a catalyst for change but will businesses take the
opportunity to enforce a high standard of ethical behavior when not doing so
could result in lower costs and a better bottom line The answer to this is only if
the consumer insists upon it Just as multinationals can force foreign business to
comply with their ethical standards consumers can force business to take this
line
As the world markets open up and individual cultures and business practices
become more visible consumers are again in a position to be discerning in their
brand choice supporting companies who enforce high ethical standards
While it appears there is a genuine opportunity to improve the standards of
business ethics across the globe it should not be forgotten that unethical
business practices are not restricted to any particular country or culture Some
individuals will always put personal gain ahead of ethical practice think Enron
Arthur Anderson WorldCom Barings Bank and most recently Societe
Generale A global economy will operate regardless of the ethical environment
and there is at least as much opportunity for promoting unethical practice as
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there is the chance to change for the better
It is the individual consumer business owner and shareholder who have the
power to insist on change Are you willing to pay a little more to support the
eradication of child labor worldwide or will you pocket the extra dollar you
save and convince yourself that the little that you can do will make no
difference
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5 CODE OF ETHICS
Codes of ethics are statements of values and principles that determine the
purpose of the company They aim to clarify the ethics of the company and to
define its responsibilities to the different groups of stakeholders as well as
determining the responsibilities of its employees The meaning with codes of
ethics is to say ―This is how we expect you to behave whereas the purpose
with codes of conduct is to state the rules determining what must or must not be
done The rules are stated either affirmatively or as prohibitions Penalties for
violating the rules can be identified and systems for how to appeal defined
(Ibid) Some authors do not separate these from each other and instead they look
at them with their context as two words for the same thing
THE PURPOSE WITH CODES OF ETHICS
There are several reasons for why a company has a code of ethics
To manage or respond to internal organizational activity A code can help
to encourage employees to include particular values in their own
decision-making or to offer help and assistance to employees struggling
with ethical questions in business
A code may be used as a symbolic management tool and provide a
language for conceptualizing the events of organizational activity and
thereby redefine some behavior as problematic and other as preferred
A code may also be used as a mean for making roles and expectations
within the organization clear Within the firm a code of ethics can provide
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a legitimate reason for control and supervision control for the sake of
ethics may prove to be more acceptable in the organization than control
for the sake of profit does however note that codes of ethics can be a
dishonest way of gaining legitimacy in the eyes of shareholders
The goal of the code can also be to control or regulate the behavior of
employees in order to follow legal requirements
Another reason for having a code of ethics might be a wish to manage or
respond to specific stakeholdersrsquo demands or expectations in order to
achieve benefits or to avoid harm to the firm
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6ETHICS TRANING
Ethics training has become more important as organizations have attempted to
ensure that their managers and employees act in ways which avoid legal
wrongdoing and promote a positive climate for employee relations Ethics
training is furthermore according to West et al (1998) an approach meant to
promote ethical behavior to managers and employees and ethics trainingincreases attention to ethical issues and behaviour
Ethics training has a significant influence on the perceptions of conduct among
employees Ethics training also provides circulation of information among the
employees and discussion of new laws and standards of ethics More recent
studies have found that 44 percent of the largest US corporations provide their
employees with some kind of ethics training For most of the employees ethics
training and education occurs approximately every five years
There are four objectives with an ethical training program
The first goal is the fostering of awareness of the ethical components of
managerial decision-making
The second goal is the legitimization of ethical components as an integralpart of such managerial decision-making
A third goal is the provision of conceptual frameworks for analyzing the
ethical components and to help individuals become confident in their use
The final goal of an ethics training program is helping participants to
apply ethical analysis to day-to-day business activities
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During a training program there are many issues that are important to discuss
for example how ethics can be managed and interpreted in the day-to-day
activity of the organization A training program in ethics is a way to improve
the ethics of an organization The following issues should be included in an
ethics-training program
Teach the employees to identify the moral components in their
performance
Clarify the importance of ethics for stakeholders and the organization
Provide methods of outlining analyzing resolving and implementing
moral issues
Avoid or reduce uncertainty about who is responsible for what and to
what degree
Create discuss and resolve actual moral issues
Communicate reinforce clarify and develop the code of conduct and
other ethic measures
Explain and test the use of tools that can be applied during the
development process
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7 Process of Making Ethical Decisions
Ethical decision making refers to the process of evaluating and choosing among
alternatives in a manner consistent with ethical principles In making ethical
decisions it is necessary to
Notice and eliminate unethical options - right vs wrong Ethical thinking
requires a sensitivity to perceive the ethical implications of decisions
Evaluate complex ambiguous and incomplete facts It is often difficult to
obtain all necessary information
Select the best ethical alternative Resolve any ethical dilemmas - right
vs right Not all ethical responses to a situation are equal
Have ethical commitment ethical consciousness and ethical competency
Ethical thinking and decision making takes practice
Future conflict between a persons moral choices and an organizations
ethical decisions are most easily addressed as someone seeks to join the
organization If a person is ready to join a company or business it is
important that he (or she) be presented with the companys core values
and code of conduct (if available) The prospective new member must
then determine if it is possible to reconcile their moral choices with the
organizations ethics as conveyed in the companys values and code of
conduct Agreement to join the company implicitly assumes that this
reconciliation has taken place but it can be made explicit by requiring
agreement to a code of conduct
Given this understanding that should exist between the company and the
individual a change to the companys values and code of conduct should
be given careful consideration Changing the basis for the organizations
ethics in decision making in theory requires a new agreement with each
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individual to reconcile with their personal moral choices In practice this
change can lead to conflict as an individuals morals now lead to choices
that violate the companys decision making ethics
Corporate Ombudsman The corporate ombuds office struggles against a perception It is often
viewed by senior management as a ―non-revenue center and it is oftendepreciated for that reason
There is ―constant pressure on every non-revenue generating office or
department (ethics and compliance officers are familiar with this) over
time particularly in an economic downturn notes attorney Charles LHoward
Some companies have ethics officers Some have ombudsmen Both arehedges against organizational wrongdoing Both offer a place to go for
employees to report corporate misconduct An ombudsman can simply deliver more in the way of confidentiality to
employees than can an ethics or compliance officer mdash something that is
important given that most employees still think they will suffer retaliationif they report wrongdoing Many are happy to go to ethics and
compliance offices mdash but not all Is the wrongdoing being sanctioned fromabove They arenrsquot always sure ―It takes an unusual person to go
forward and just report Howard tells us People will go to the office and
ask a question but itrsquos not the real question Itrsquos more of a test question
The caller might ask about a company policy But after someconversation it turns out that person is not interested in ethics and
compliance policy in general but rather in the companyrsquos kickback policy specifically mdash because the person believes his or her boss may be
taking kickbacks
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CREATING AN ETHICAL WORKPLACE
Business managers in most organizations commonly strive to encourage ethical
practices not only to ensure moral conduct but also to gain whatever business
advantage there may be in having potential consumers and employees regard
the company as ethical Creating distributing and continually improving a
companys code of ethics is one usual step managers can take to establish an
ethical workplace
Another step managers can take is to create a special office or department with
the responsibility of ensuring ethical practices within the organization For
example management at a major supplier of missile systems and aircraft
components has established a corporate ethics office This ethics office is a
tangible sign to all employees that management is serious about encouraging
ethical practices within the company
Another way to promote ethics in the workplace is to provide the work force
with appropriate training Several companies conduct training programs aimed
at encouraging ethical practices within their organizations Such pro grams do
not attempt to teach what is moral or ethical but rather to give business
managers criteria they can use to help determine how ethical a certain action
might be
Finally managers can take responsibility for creating and sustaining conditionsin which people are likely to behave ethically and for minimizing conditions in
which people might be tempted to behave unethically Two practices that
commonly inspire unethical behavior in organizations are giving unusually high
rewards for good performance and unusually severe punishments for poor
performance By eliminating such factors managers can reduce much of the
pressure that people feel to perform unethically They can also promote the
social responsibility of the organization
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8 SOCIAL RESPONSIBILITY OF BUSINESS
Business ethics and social responsibility are often seen as instruments for
improving the functioning of a corporation to add value to business like other
tools It has 3 dimensions
a) Good Governance
b) Corporate social responsibility
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c) Environmental accountability
The top management is not only responsible to envision such a change but to
translate this vision into practises and also make sure that they adopt a balanced
approach towards three dimensions
a) Good Governance
Good governance is an indeterminate term used in development literature
to describe how public institutions conduct public affairs and manage
public resources in order to guarantee the realization of human
rights Governance describes the process of decision-making and the
process by which decisions are implemented (or not implemented) The
termgovernance can apply to corporate international national local
governance or to the interactions between other sectors of society
The concept of good governance often emerges as a model to compare
ineffective economies or political bodies with viable economies and
political bodies Because the most successful governments in the
contemporary world are liberal democratic states concentrated in Europe
and the Americas those countries institutions often set the standards by
which to compare other states institutions Because the term good
governance can be focused on any one form of governance aid
organizations and the authorities of developed countries often will focus
the meaning of good governance to a set of requirement that conform to
the organizations agenda making good governance imply many
different things in many different contexts
The corporations are formed on the basis of division of ownership and
control in which the investor or owner relies on the manager ie CEO to
manage the business on his behalf which implies that principal agent
relationship exists between investor and manager which causes the room
for asymmetric information There should be transparency in the process
The objective of good governance is to have system of controlling and
managing so that the interest of the owner may be protected Therefore
ethical structure has the implication for good governance which means
profitIt is important to make profits within ethical framework Business
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has to be done ethically the profits are to be taken seriously if not it
would be interpreted as if the business is not indulging into good
governance
b) Corporate Social Responsibility
Corporate social responsibility (CSR also called corporate conscience
corporate citizenship social performance or sustainable responsible
business is a form of corporate self-regulation integrated into a business model
CSR policy functions as a built-in self-regulating mechanism whereby business
monitors and ensures its active compliance with the spirit of the law ethical
standards and international norms The goal of CSR is to embrace
responsibility for the companys actions and encourage a positive impact
through its activities on the environment consumers employees communities
stakeholders and all other members of the public sphere
The term corporate social responsibility came into common use in the late
1960s and early 1970s after many multinational corporations formed the term
stakeholder meaning those on whom an organizations activities have an
impact It was used to describe corporate owners beyond shareholders as a
result of an influential book by R Edward Freeman Strategic management a
stakeholder approach in 1984 Proponents argue that corporations make more
long term profits by operating with a perspective while critics argue that CSR
distracts from the economic role of businesses Others argue CSR is merely
window-dressing or an attempt to pre-empt the role of governments as a
watchdog over powerful multinational corporations
CSR is titled to aid an organizations mission as well as a guide to what the
company stands for and will uphold to its consumers Development business
ethics is one of the forms of applied ethics that examines ethical principles and
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moral or ethical problems that can arise in a business environment ISO 26000
is the recognized international standard for CSR Public sector organizations
(the United Nations for example) adhere to the triple bottom line (TBL) It is
widely accepted that CSR adheres to similar principles but with no formal act of
legislation The UN has developed the Principles for Responsible Investment as
guidelines for investing entities
c) Environmental Accountability
As business interacts with its natural environment it draws its resources from
the environment It also influences the environment by its action Earlier
corporate dumped their wastes with impunity in the environment With the
growing awareness ans concern about environmental degradation depletion of
natural resources like water and fossil fuels and the phenomenon of global
warming there is a moral and legal pressure on corporate to realize that the earth
needs to be preserved and looked after so that the future is not affected
It also describes a companyrsquos commitment to be accountable to its environment
Therefore business has to be done ethically and it should be aware of nature to
stop its further degradation by its action
Social responsibility
The term social responsibility means different things to different people
Generally corporate social responsibility is the obligation to take action that
protects and improves the welfare of society as a whole as well as
organizational interests According to the concept of corporate social
responsibility a manager must strive to achieve both organizational and societal
goals
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Current perspectives regarding the fundamentals of social responsibility of
businesses are listed and discussed through (1) the Davis model of corporate
social responsibility (2) areas of corporate social responsibility and (3) varying
opinions on social responsibility
A model of corporate social responsibility that was developed by Keith Davis
provides five propositions that describe why and how businesses should adhere
to the obligation to take action that protects and improves the welfare of society
and the organization
Proposition 1 Social responsibility arises from social power
Proposition 2 Business shall operate as an open system with open
receipt of inputs from society and open disclosure of its operation to the
public
Proposition 3 The social costs and benefits of an activity product or
service shall be thoroughly calculated and considered in deciding whether
to proceed with it
Proposition 4 Social costs related to each activity product or service
shall be passed on to the consumer
Proposition 5 Business institutions as citizens have the responsibility to
become involved in certain social problems that are outside their normal
areas of operation
The areas in which business can become involved to protect and improve the
welfare of society are numerous and diverse Some of the most publicized of
these areas are urban affairs consumer affairs environmental affairs and
employment practices Although numerous businesses are involved in socially
responsible activities much controversy persists about whether such
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involvement is necessary or appropriate There are several arguments for and
against businesses performing socially responsible activities
The best-known argument supporting such activities by business is that becausebusiness is a subset of and exerts a significant impact on society it has the
responsibility to help improve society Since society asks no more and no less of
any of its members why should business be exempt from such responsibility
Additionally profitability and growth go hand in hand with responsible
treatment of employees customers and the community However studies have
not indicated any clear relationship between corporate social responsibility and
profitability
One of the better known arguments against such activities is advanced by the
distinguished economist Milton Friedman Friedman argues that making
business managers simultaneously responsible to business owners for reaching
profit objectives and to society for enhancing societal welfare represents a
conflict of interest that has the potential to cause the demise of business
According to Friedman this demise almost certainly will occur if business
continually is forced to perform socially responsible behavior that is in direct
conflict with private organizational objectives He also argues that to require
business managers to pursue socially responsible objectives may be unethical
since it requires managers to spend money that really belongs to other
individuals
Regardless of which argument or combination of arguments particular managers
might support they generally should make a concerted effort to perform all
legally required socially responsible activities consider voluntarily performing
socially responsible activities beyond those legally required and inform all
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relevant individuals of the extent to which their organization will become
involved in performing social responsibility activities
Federal law requires that businesses perform certain socially responsibleactivities In fact several government agencies have been established and are
maintained to develop such business-related legislation and to make sure the
laws are followed The Environmental Protection Agency does indeed have the
authority to require businesses to adhere to certain socially responsible
environmental standards Adherence to legislated social responsibilities
represents the minimum standard of social responsibility performance that
business leaders must achieve Managers must ask themselves however how
far beyond the minimum they should attempt to go mdash a difficult and complicated
question that entails assessing the positive and negative outcomes of performing
socially responsible activities Only those activities that contribute to the
businesss success while contributing to the welfare of society should be
undertaken
Social Responsiveness
Social responsiveness is the degree of effectiveness and efficiency an
organization displays in pursuing its social responsibilities The greater the
degree of effectiveness and efficiency the more socially responsive the
organization is said to be The socially responsive organization that is both
effective and efficient meets its social responsibilities without wasting
organizational resources in the process Determining exactly which social
responsibilities an organization should pursue and then deciding how to pursue
them are perhaps the two most critical decision-making aspects of maintaining a
high level of social responsiveness within an organization
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That is managers must decide whether their organization should undertake the
activities on its own or acquire the help of outsiders with more expertise in the
area
In addition to decision making various approaches to meeting social obligations
are another determinant of an organizations level of social responsiveness A
desirable and socially responsive approach to meeting social obligations
involves the following
Incorporating social goals into the annual planning process
Seeking comparative industry norms for social programs
Presenting reports to organization members the board of directors and
stockholders on progress in social responsibility
Experimenting with different approaches for measuring social
performance
Attempting to measure the cost of social programs as well as the return
on social program investments
S Prakash Sethi presents three management approaches to meeting social
obligations (1) the social obligation approach (2) the social responsibility
approach and (3) the social responsiveness approach Each of Sethis three
approaches contains behavior that reflects a somewhat different attitude with
regard to businesses performing social responsible activities The social
obligation approach for example considers business as having primarily
economic purposes and confines social responsibility activity mainly to
conformance to existing laws The socially responsible approach sees business
as having both economic and societal goals The social responsiveness approach
considers business as having both societal and economic goals as well as the
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obligation to anticipate upcoming social problems and to work actively to
prevent their appearance
Organizations characterized by attitudes and behaviors consistent with thesocial responsiveness approach generally are more socially responsive than
organizations characterized by attitudes and behaviors consistent with either the
social responsibility approach or the social obligation approach Also
organizations characterized by the social responsibility approach generally
achieve higher levels of social responsiveness than organizations characterized
by the social obligation approach As one moves from the social obligation
approach to the social responsiveness approach management becomes more
proactive Proactive managers will do what is prudent from a business
viewpoint to reduce liabilities whether an action is required by law or not
Areas of Measurement
To be consistent measurements to gauge organizational progress in reaching
socially responsible objectives can be performed The specific areas in which
individual companies actually take such measurements vary of course
depending on the specific objectives of the companies All companies however
probably should take such measurements in at least the following four major
areas
1 Economic function This measurement gives some indication of the
economic contribution the organization is making to society
2 Quality-of-life The measurement of quality of life should focus on
whether the organization is improving or degrading the general quality of
life in society
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3 Social investment The measurement of social investment deals with the
degree to which the organization is investing both money and human
resources to solve community social problems
4 Problem-solving The measurement of problem solving should focus on
the degree to which the organization deals with social problems
Managers in todays business world increasingly need to be aware of two
separate but interrelated concerns mdash business ethics and social responsibility
9 Ethical Corporate Culture
Whenever intolerable business situations arise overseas managers should be
guided by precise statements that spell out the behavior and operating practices
that the company demands In addition codes of conduct must provide clear
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direction about appropriate ethical behavior when the temptation to behave
unethically is strongest
The bland statement in a code of conduct that bribery is unacceptable is useless
unless it is accompanied by specific guidelines for dealing with gift giving
payments to get goods through customs and ―requests from intermediaries
who are hired to ask for bribes
There are three categories of ethical theories
metaethics
normative ethics and
applied ethics
Metaethics is the study of the origin and meaning of ethical concepts Broadly
it deals with metaphysical psychological and linguistic issues
Normative ethics establishes certain moral standards for human behaviorNormative ethics is further classified as teleological deontological and virtue
ethics
Applied ethics deals with specific controversial issues like capital punishment
and nuclear war
With the growing strength of consumer movements and rising levels of
awareness among stakeholders corporations are realizing that stakeholders and
consumers are no longer indifferent to unethical practices like financial
irregularities tax-evasion poor quality products and services kick-backs non-
compliance with environmental issues and hazardous working conditions
Many Indian companies too have recognized the importance of integrity
transparency and open communications
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They believe that the goodwill resulting from adopting and successfully
implementing a code of business ethics will in the long run translate into
economic gains Today investors want to ensure that the companies they invest
in are not only managed properly but also have proper corporate governance
They regard corporate governance as a control mechanism that ensures the
optimum use of the human physical and financial resources of an enterprise
Companies have now begun to integrate ethics into their corporate cultures and
concentrate on putting appropriate corporate governance mechanisms in place
Business Ethics and Corporate Governance discusses the theories of ethics and
corporate governance and explains how they can be applied in various business
situations The book also provides some contemporary case studies to enable the
students and managers to gain a deeper appreciation of the role of ethics andcorporate governance in building successful businesses
10 CONCLUSION
Social responsibility is a voluntary effort on the part of business to take
various steps to satisfy the expectation of the different interest groups
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Public Image - The activities of business towards the welfare of the
society earn goodwill and reputation for the business
Survival and Growth -Every business is a part of the society So for its
survival and
growth support from the society is very much essential Business
utilizes the available resources like power water land roads etc of the
society So it should be the responsibility of every business to spend a
part of its profit for the welfare of the society
Consumer Awareness - Now-a-days consumers have become very
conscious about their rights They protest against the supply of inferior
and harmful products by forming different groups This has made it
obligatory for the business to protect the interest of the consumers by
providing quality products at the most competitive price
CASE STUDY
Zuumlrichs Eco-friendly Waste Management System
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In 1985 the Social Democrat Party of Zuumlrich started an initiative for an
ecological waste management system in association with The Zuumlrich Waste
Department (AWZ) ndash to dispose waste in an eco friendly manner It comprised
of a project called Zuumlrich-Recycling introduction of official trash bags called
Zuumlri-sacksand an information campaign with consumer oriented advice
AWZ made it mandatory for all residents of Zuumlrich to use the Zuumlri-sacks which
had to be purchased from grocery stores for waste disposal It followed the
concept of Pay as you Throwand people were fined if they used bags other than
Zuumlri-sacks
The Zuumlri-sacks were quite expensive and people were wary of throwing more
garbage which resulted in decreased garbage production Collection points were
also set up in the city to collect recyclable waste An information campaign was
started to create awareness among the residents of Zuumlrich city about the
ecological idea behind the waste management program of AWZ The program
had a positive effect on the city and reduced the incinerator waste by about 24
within the first few years It was also successful in reducing the per-capita waste
in Zuumlrich
The (No) Waste Land
One event that grabbed the attention of sports lovers in 2008 was Euro 20083
which was held jointly by Switzerland and Austria between June 7 and June 29
2008 The tournament was played at eight venues ndash four in Austria and four in
Switzerland4
Like other cities where the matches were held Zuumlrich also made several
arrangements such as converting some areas into pedestrian zones and setting
up Fan Mile5 But there was one feature that differentiated Zuumlrich from other
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cities holding the Euro 2008 In Zuumlrich fans were to use returnable glasses for
drinking beer and non-alcoholic beverages were to be sold in recyclable bottles
The New Waste Management System
On December 2 1990 the electorate of Zuumlrich agreed to the new specifications
for waste disposal service The specifications of the ecological waste
management system indicated ways by which the creation of waste could be
avoided and useful materials separated out
Implementing the New System
The new waste management system was implemented in 1991 with the project
Zuumlrich Recyclingthat involved collection of recyclable material like bottles
broken glass metals used oils etc Around 170 user-friendly collection points
were established to make it easier for people to hand over recycling materials
free of charge
By accepting recyclable material free the Waste Department offered the people
of Zuumlrich a financial incentive and motivated them to support Zuumlrich
Recycling
The Waste Management System was successful in changing the waste disposal
method from incineration to an ecological waste management system Over 97
percent of the population of Zuumlrich cooperated with the new system and
accepted the sack charges as per a survey conducted in 1995 Extensive
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publicity was said to be one of the reasons for the high acceptance of the Zuumlri-
sack
BIBLIOGRAPHY
httpwwwcapsimcombusiness-
simulationslandingethicscfmgclid=CIPDpp7C0awCFcN66wodck2cog
httpwwwwisegeekcom
httpwwwutmedustaffjfieservitaresearchbusbookhtm
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 4040
httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020
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3BENEFITS OF ETHICAL PRACTISES
Why ethics in business Ethical guidelines tend to maximize profits while
minimizing the conflict and disruptions that slow business growth Ethical
practices also protect against legal trouble sustain good health and keep away
the kinds of financial predators that can scar an individual and destroy a
business When one is acting from as ethical base it is easy to recognize and
experience contrast when dealing with those acting unethically Learning to
recognize (and thereby avoid) dishonest and predatory business people is one of
the advantages of ethical behavior
The ethical nature of a small business can be broken down into three categories
the legitimate businesses the criminal enterprise and those that operate in the
gray areas between the two Those who would lean toward the latter two
categories risk allowing deception to become a way of life Going down this
path can ultimately ruin a business as occasional temptations subtly transform a
business into a criminal enterprise
Although a business may appear to be successful and prosperous there are
harmful ramifications when behaving unethically One might appear to be asuccessful contractor when in fact that personrsquos focus is on cheating the
customer That may result in more income but the associated negatives include
damaged health client hassles and legal actions mdash not to mention a highly
undesirable reputation within the local community While crime may pay those
who are not good at it will suffer severe repercussions
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Of the nearly two hundred categories to be listed to the left as links the
ethicality of business actions using a variety of subcategories to highlight a
particular activity A business activity can be reputable disreputable or shady
Some actions are predatory while others are outright criminal Some activities
that seem unethical such as a grocer selling low-quality vegetables while
creating high-quality expectations are customarily acceptable practices This
brings to light the fact that there are standards of the industry in all business
categories that mitigate the ethicality of a sales tactic Part of the ethical
evaluation of an action might be whether it is a ―professional or
―unprofessional
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4 Effect of the Global Economy on Business Ethics
Ethics are derived from personal values and across the world there are many
different cultures with different values as their base Cultural values have a
strong influence in the way business is conducted and as the economy expands
to become truly global it is inevitable that contradictory ethical stances willcome into conflict
For many years governments have attempted to use trade to impact the culture
of other countries Trade embargoes have been used in an attempt to change
behaviors in response to civil wars and human rights with mixed success With
the growth of a true global economy there is an opportunity to establish and
enforce a high standard of global business ethics
There are many examples of what we would consider unethical business
practice in the world today Paying officials for access to decision makers is a
corrupt practice but in countries where this operates it is a part of normal
business In countries where child labor is used in the production of goods
children are considered to be an integral part of the economy contributing to
family income for us the idea is abhorrent and has been outlawed LikeEngland and the USA during the industrial revolution the health and safety of
workers is not part of the equation in developing countries where labor is cheap
and plentiful
The global economy has shifted the power to impact the world in a lasting way
from governments to multinational companies Developing countries are eager
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to form partnerships with these global giants and are willing to conform to new
requirements in order to do so By refusing to deal with countries or businesses
who engage in unethical practice these companies can have a real effect on
introducing common ethical standards for business across the world
Small businesses wanting to operate in global markets do not have the same
ability to force compliance with good business ethics they do however have the
ability to investigate how the goods they are purchasing from foreign sources
are made By choosing not to deal with companies who engage in questionable
practices every business owner can contribute to establishing higher standards
Market forces can be a catalyst for change but will businesses take the
opportunity to enforce a high standard of ethical behavior when not doing so
could result in lower costs and a better bottom line The answer to this is only if
the consumer insists upon it Just as multinationals can force foreign business to
comply with their ethical standards consumers can force business to take this
line
As the world markets open up and individual cultures and business practices
become more visible consumers are again in a position to be discerning in their
brand choice supporting companies who enforce high ethical standards
While it appears there is a genuine opportunity to improve the standards of
business ethics across the globe it should not be forgotten that unethical
business practices are not restricted to any particular country or culture Some
individuals will always put personal gain ahead of ethical practice think Enron
Arthur Anderson WorldCom Barings Bank and most recently Societe
Generale A global economy will operate regardless of the ethical environment
and there is at least as much opportunity for promoting unethical practice as
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there is the chance to change for the better
It is the individual consumer business owner and shareholder who have the
power to insist on change Are you willing to pay a little more to support the
eradication of child labor worldwide or will you pocket the extra dollar you
save and convince yourself that the little that you can do will make no
difference
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5 CODE OF ETHICS
Codes of ethics are statements of values and principles that determine the
purpose of the company They aim to clarify the ethics of the company and to
define its responsibilities to the different groups of stakeholders as well as
determining the responsibilities of its employees The meaning with codes of
ethics is to say ―This is how we expect you to behave whereas the purpose
with codes of conduct is to state the rules determining what must or must not be
done The rules are stated either affirmatively or as prohibitions Penalties for
violating the rules can be identified and systems for how to appeal defined
(Ibid) Some authors do not separate these from each other and instead they look
at them with their context as two words for the same thing
THE PURPOSE WITH CODES OF ETHICS
There are several reasons for why a company has a code of ethics
To manage or respond to internal organizational activity A code can help
to encourage employees to include particular values in their own
decision-making or to offer help and assistance to employees struggling
with ethical questions in business
A code may be used as a symbolic management tool and provide a
language for conceptualizing the events of organizational activity and
thereby redefine some behavior as problematic and other as preferred
A code may also be used as a mean for making roles and expectations
within the organization clear Within the firm a code of ethics can provide
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a legitimate reason for control and supervision control for the sake of
ethics may prove to be more acceptable in the organization than control
for the sake of profit does however note that codes of ethics can be a
dishonest way of gaining legitimacy in the eyes of shareholders
The goal of the code can also be to control or regulate the behavior of
employees in order to follow legal requirements
Another reason for having a code of ethics might be a wish to manage or
respond to specific stakeholdersrsquo demands or expectations in order to
achieve benefits or to avoid harm to the firm
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6ETHICS TRANING
Ethics training has become more important as organizations have attempted to
ensure that their managers and employees act in ways which avoid legal
wrongdoing and promote a positive climate for employee relations Ethics
training is furthermore according to West et al (1998) an approach meant to
promote ethical behavior to managers and employees and ethics trainingincreases attention to ethical issues and behaviour
Ethics training has a significant influence on the perceptions of conduct among
employees Ethics training also provides circulation of information among the
employees and discussion of new laws and standards of ethics More recent
studies have found that 44 percent of the largest US corporations provide their
employees with some kind of ethics training For most of the employees ethics
training and education occurs approximately every five years
There are four objectives with an ethical training program
The first goal is the fostering of awareness of the ethical components of
managerial decision-making
The second goal is the legitimization of ethical components as an integralpart of such managerial decision-making
A third goal is the provision of conceptual frameworks for analyzing the
ethical components and to help individuals become confident in their use
The final goal of an ethics training program is helping participants to
apply ethical analysis to day-to-day business activities
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During a training program there are many issues that are important to discuss
for example how ethics can be managed and interpreted in the day-to-day
activity of the organization A training program in ethics is a way to improve
the ethics of an organization The following issues should be included in an
ethics-training program
Teach the employees to identify the moral components in their
performance
Clarify the importance of ethics for stakeholders and the organization
Provide methods of outlining analyzing resolving and implementing
moral issues
Avoid or reduce uncertainty about who is responsible for what and to
what degree
Create discuss and resolve actual moral issues
Communicate reinforce clarify and develop the code of conduct and
other ethic measures
Explain and test the use of tools that can be applied during the
development process
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7 Process of Making Ethical Decisions
Ethical decision making refers to the process of evaluating and choosing among
alternatives in a manner consistent with ethical principles In making ethical
decisions it is necessary to
Notice and eliminate unethical options - right vs wrong Ethical thinking
requires a sensitivity to perceive the ethical implications of decisions
Evaluate complex ambiguous and incomplete facts It is often difficult to
obtain all necessary information
Select the best ethical alternative Resolve any ethical dilemmas - right
vs right Not all ethical responses to a situation are equal
Have ethical commitment ethical consciousness and ethical competency
Ethical thinking and decision making takes practice
Future conflict between a persons moral choices and an organizations
ethical decisions are most easily addressed as someone seeks to join the
organization If a person is ready to join a company or business it is
important that he (or she) be presented with the companys core values
and code of conduct (if available) The prospective new member must
then determine if it is possible to reconcile their moral choices with the
organizations ethics as conveyed in the companys values and code of
conduct Agreement to join the company implicitly assumes that this
reconciliation has taken place but it can be made explicit by requiring
agreement to a code of conduct
Given this understanding that should exist between the company and the
individual a change to the companys values and code of conduct should
be given careful consideration Changing the basis for the organizations
ethics in decision making in theory requires a new agreement with each
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individual to reconcile with their personal moral choices In practice this
change can lead to conflict as an individuals morals now lead to choices
that violate the companys decision making ethics
Corporate Ombudsman The corporate ombuds office struggles against a perception It is often
viewed by senior management as a ―non-revenue center and it is oftendepreciated for that reason
There is ―constant pressure on every non-revenue generating office or
department (ethics and compliance officers are familiar with this) over
time particularly in an economic downturn notes attorney Charles LHoward
Some companies have ethics officers Some have ombudsmen Both arehedges against organizational wrongdoing Both offer a place to go for
employees to report corporate misconduct An ombudsman can simply deliver more in the way of confidentiality to
employees than can an ethics or compliance officer mdash something that is
important given that most employees still think they will suffer retaliationif they report wrongdoing Many are happy to go to ethics and
compliance offices mdash but not all Is the wrongdoing being sanctioned fromabove They arenrsquot always sure ―It takes an unusual person to go
forward and just report Howard tells us People will go to the office and
ask a question but itrsquos not the real question Itrsquos more of a test question
The caller might ask about a company policy But after someconversation it turns out that person is not interested in ethics and
compliance policy in general but rather in the companyrsquos kickback policy specifically mdash because the person believes his or her boss may be
taking kickbacks
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CREATING AN ETHICAL WORKPLACE
Business managers in most organizations commonly strive to encourage ethical
practices not only to ensure moral conduct but also to gain whatever business
advantage there may be in having potential consumers and employees regard
the company as ethical Creating distributing and continually improving a
companys code of ethics is one usual step managers can take to establish an
ethical workplace
Another step managers can take is to create a special office or department with
the responsibility of ensuring ethical practices within the organization For
example management at a major supplier of missile systems and aircraft
components has established a corporate ethics office This ethics office is a
tangible sign to all employees that management is serious about encouraging
ethical practices within the company
Another way to promote ethics in the workplace is to provide the work force
with appropriate training Several companies conduct training programs aimed
at encouraging ethical practices within their organizations Such pro grams do
not attempt to teach what is moral or ethical but rather to give business
managers criteria they can use to help determine how ethical a certain action
might be
Finally managers can take responsibility for creating and sustaining conditionsin which people are likely to behave ethically and for minimizing conditions in
which people might be tempted to behave unethically Two practices that
commonly inspire unethical behavior in organizations are giving unusually high
rewards for good performance and unusually severe punishments for poor
performance By eliminating such factors managers can reduce much of the
pressure that people feel to perform unethically They can also promote the
social responsibility of the organization
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8 SOCIAL RESPONSIBILITY OF BUSINESS
Business ethics and social responsibility are often seen as instruments for
improving the functioning of a corporation to add value to business like other
tools It has 3 dimensions
a) Good Governance
b) Corporate social responsibility
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c) Environmental accountability
The top management is not only responsible to envision such a change but to
translate this vision into practises and also make sure that they adopt a balanced
approach towards three dimensions
a) Good Governance
Good governance is an indeterminate term used in development literature
to describe how public institutions conduct public affairs and manage
public resources in order to guarantee the realization of human
rights Governance describes the process of decision-making and the
process by which decisions are implemented (or not implemented) The
termgovernance can apply to corporate international national local
governance or to the interactions between other sectors of society
The concept of good governance often emerges as a model to compare
ineffective economies or political bodies with viable economies and
political bodies Because the most successful governments in the
contemporary world are liberal democratic states concentrated in Europe
and the Americas those countries institutions often set the standards by
which to compare other states institutions Because the term good
governance can be focused on any one form of governance aid
organizations and the authorities of developed countries often will focus
the meaning of good governance to a set of requirement that conform to
the organizations agenda making good governance imply many
different things in many different contexts
The corporations are formed on the basis of division of ownership and
control in which the investor or owner relies on the manager ie CEO to
manage the business on his behalf which implies that principal agent
relationship exists between investor and manager which causes the room
for asymmetric information There should be transparency in the process
The objective of good governance is to have system of controlling and
managing so that the interest of the owner may be protected Therefore
ethical structure has the implication for good governance which means
profitIt is important to make profits within ethical framework Business
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has to be done ethically the profits are to be taken seriously if not it
would be interpreted as if the business is not indulging into good
governance
b) Corporate Social Responsibility
Corporate social responsibility (CSR also called corporate conscience
corporate citizenship social performance or sustainable responsible
business is a form of corporate self-regulation integrated into a business model
CSR policy functions as a built-in self-regulating mechanism whereby business
monitors and ensures its active compliance with the spirit of the law ethical
standards and international norms The goal of CSR is to embrace
responsibility for the companys actions and encourage a positive impact
through its activities on the environment consumers employees communities
stakeholders and all other members of the public sphere
The term corporate social responsibility came into common use in the late
1960s and early 1970s after many multinational corporations formed the term
stakeholder meaning those on whom an organizations activities have an
impact It was used to describe corporate owners beyond shareholders as a
result of an influential book by R Edward Freeman Strategic management a
stakeholder approach in 1984 Proponents argue that corporations make more
long term profits by operating with a perspective while critics argue that CSR
distracts from the economic role of businesses Others argue CSR is merely
window-dressing or an attempt to pre-empt the role of governments as a
watchdog over powerful multinational corporations
CSR is titled to aid an organizations mission as well as a guide to what the
company stands for and will uphold to its consumers Development business
ethics is one of the forms of applied ethics that examines ethical principles and
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moral or ethical problems that can arise in a business environment ISO 26000
is the recognized international standard for CSR Public sector organizations
(the United Nations for example) adhere to the triple bottom line (TBL) It is
widely accepted that CSR adheres to similar principles but with no formal act of
legislation The UN has developed the Principles for Responsible Investment as
guidelines for investing entities
c) Environmental Accountability
As business interacts with its natural environment it draws its resources from
the environment It also influences the environment by its action Earlier
corporate dumped their wastes with impunity in the environment With the
growing awareness ans concern about environmental degradation depletion of
natural resources like water and fossil fuels and the phenomenon of global
warming there is a moral and legal pressure on corporate to realize that the earth
needs to be preserved and looked after so that the future is not affected
It also describes a companyrsquos commitment to be accountable to its environment
Therefore business has to be done ethically and it should be aware of nature to
stop its further degradation by its action
Social responsibility
The term social responsibility means different things to different people
Generally corporate social responsibility is the obligation to take action that
protects and improves the welfare of society as a whole as well as
organizational interests According to the concept of corporate social
responsibility a manager must strive to achieve both organizational and societal
goals
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Current perspectives regarding the fundamentals of social responsibility of
businesses are listed and discussed through (1) the Davis model of corporate
social responsibility (2) areas of corporate social responsibility and (3) varying
opinions on social responsibility
A model of corporate social responsibility that was developed by Keith Davis
provides five propositions that describe why and how businesses should adhere
to the obligation to take action that protects and improves the welfare of society
and the organization
Proposition 1 Social responsibility arises from social power
Proposition 2 Business shall operate as an open system with open
receipt of inputs from society and open disclosure of its operation to the
public
Proposition 3 The social costs and benefits of an activity product or
service shall be thoroughly calculated and considered in deciding whether
to proceed with it
Proposition 4 Social costs related to each activity product or service
shall be passed on to the consumer
Proposition 5 Business institutions as citizens have the responsibility to
become involved in certain social problems that are outside their normal
areas of operation
The areas in which business can become involved to protect and improve the
welfare of society are numerous and diverse Some of the most publicized of
these areas are urban affairs consumer affairs environmental affairs and
employment practices Although numerous businesses are involved in socially
responsible activities much controversy persists about whether such
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involvement is necessary or appropriate There are several arguments for and
against businesses performing socially responsible activities
The best-known argument supporting such activities by business is that becausebusiness is a subset of and exerts a significant impact on society it has the
responsibility to help improve society Since society asks no more and no less of
any of its members why should business be exempt from such responsibility
Additionally profitability and growth go hand in hand with responsible
treatment of employees customers and the community However studies have
not indicated any clear relationship between corporate social responsibility and
profitability
One of the better known arguments against such activities is advanced by the
distinguished economist Milton Friedman Friedman argues that making
business managers simultaneously responsible to business owners for reaching
profit objectives and to society for enhancing societal welfare represents a
conflict of interest that has the potential to cause the demise of business
According to Friedman this demise almost certainly will occur if business
continually is forced to perform socially responsible behavior that is in direct
conflict with private organizational objectives He also argues that to require
business managers to pursue socially responsible objectives may be unethical
since it requires managers to spend money that really belongs to other
individuals
Regardless of which argument or combination of arguments particular managers
might support they generally should make a concerted effort to perform all
legally required socially responsible activities consider voluntarily performing
socially responsible activities beyond those legally required and inform all
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relevant individuals of the extent to which their organization will become
involved in performing social responsibility activities
Federal law requires that businesses perform certain socially responsibleactivities In fact several government agencies have been established and are
maintained to develop such business-related legislation and to make sure the
laws are followed The Environmental Protection Agency does indeed have the
authority to require businesses to adhere to certain socially responsible
environmental standards Adherence to legislated social responsibilities
represents the minimum standard of social responsibility performance that
business leaders must achieve Managers must ask themselves however how
far beyond the minimum they should attempt to go mdash a difficult and complicated
question that entails assessing the positive and negative outcomes of performing
socially responsible activities Only those activities that contribute to the
businesss success while contributing to the welfare of society should be
undertaken
Social Responsiveness
Social responsiveness is the degree of effectiveness and efficiency an
organization displays in pursuing its social responsibilities The greater the
degree of effectiveness and efficiency the more socially responsive the
organization is said to be The socially responsive organization that is both
effective and efficient meets its social responsibilities without wasting
organizational resources in the process Determining exactly which social
responsibilities an organization should pursue and then deciding how to pursue
them are perhaps the two most critical decision-making aspects of maintaining a
high level of social responsiveness within an organization
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That is managers must decide whether their organization should undertake the
activities on its own or acquire the help of outsiders with more expertise in the
area
In addition to decision making various approaches to meeting social obligations
are another determinant of an organizations level of social responsiveness A
desirable and socially responsive approach to meeting social obligations
involves the following
Incorporating social goals into the annual planning process
Seeking comparative industry norms for social programs
Presenting reports to organization members the board of directors and
stockholders on progress in social responsibility
Experimenting with different approaches for measuring social
performance
Attempting to measure the cost of social programs as well as the return
on social program investments
S Prakash Sethi presents three management approaches to meeting social
obligations (1) the social obligation approach (2) the social responsibility
approach and (3) the social responsiveness approach Each of Sethis three
approaches contains behavior that reflects a somewhat different attitude with
regard to businesses performing social responsible activities The social
obligation approach for example considers business as having primarily
economic purposes and confines social responsibility activity mainly to
conformance to existing laws The socially responsible approach sees business
as having both economic and societal goals The social responsiveness approach
considers business as having both societal and economic goals as well as the
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obligation to anticipate upcoming social problems and to work actively to
prevent their appearance
Organizations characterized by attitudes and behaviors consistent with thesocial responsiveness approach generally are more socially responsive than
organizations characterized by attitudes and behaviors consistent with either the
social responsibility approach or the social obligation approach Also
organizations characterized by the social responsibility approach generally
achieve higher levels of social responsiveness than organizations characterized
by the social obligation approach As one moves from the social obligation
approach to the social responsiveness approach management becomes more
proactive Proactive managers will do what is prudent from a business
viewpoint to reduce liabilities whether an action is required by law or not
Areas of Measurement
To be consistent measurements to gauge organizational progress in reaching
socially responsible objectives can be performed The specific areas in which
individual companies actually take such measurements vary of course
depending on the specific objectives of the companies All companies however
probably should take such measurements in at least the following four major
areas
1 Economic function This measurement gives some indication of the
economic contribution the organization is making to society
2 Quality-of-life The measurement of quality of life should focus on
whether the organization is improving or degrading the general quality of
life in society
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3 Social investment The measurement of social investment deals with the
degree to which the organization is investing both money and human
resources to solve community social problems
4 Problem-solving The measurement of problem solving should focus on
the degree to which the organization deals with social problems
Managers in todays business world increasingly need to be aware of two
separate but interrelated concerns mdash business ethics and social responsibility
9 Ethical Corporate Culture
Whenever intolerable business situations arise overseas managers should be
guided by precise statements that spell out the behavior and operating practices
that the company demands In addition codes of conduct must provide clear
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direction about appropriate ethical behavior when the temptation to behave
unethically is strongest
The bland statement in a code of conduct that bribery is unacceptable is useless
unless it is accompanied by specific guidelines for dealing with gift giving
payments to get goods through customs and ―requests from intermediaries
who are hired to ask for bribes
There are three categories of ethical theories
metaethics
normative ethics and
applied ethics
Metaethics is the study of the origin and meaning of ethical concepts Broadly
it deals with metaphysical psychological and linguistic issues
Normative ethics establishes certain moral standards for human behaviorNormative ethics is further classified as teleological deontological and virtue
ethics
Applied ethics deals with specific controversial issues like capital punishment
and nuclear war
With the growing strength of consumer movements and rising levels of
awareness among stakeholders corporations are realizing that stakeholders and
consumers are no longer indifferent to unethical practices like financial
irregularities tax-evasion poor quality products and services kick-backs non-
compliance with environmental issues and hazardous working conditions
Many Indian companies too have recognized the importance of integrity
transparency and open communications
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They believe that the goodwill resulting from adopting and successfully
implementing a code of business ethics will in the long run translate into
economic gains Today investors want to ensure that the companies they invest
in are not only managed properly but also have proper corporate governance
They regard corporate governance as a control mechanism that ensures the
optimum use of the human physical and financial resources of an enterprise
Companies have now begun to integrate ethics into their corporate cultures and
concentrate on putting appropriate corporate governance mechanisms in place
Business Ethics and Corporate Governance discusses the theories of ethics and
corporate governance and explains how they can be applied in various business
situations The book also provides some contemporary case studies to enable the
students and managers to gain a deeper appreciation of the role of ethics andcorporate governance in building successful businesses
10 CONCLUSION
Social responsibility is a voluntary effort on the part of business to take
various steps to satisfy the expectation of the different interest groups
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Public Image - The activities of business towards the welfare of the
society earn goodwill and reputation for the business
Survival and Growth -Every business is a part of the society So for its
survival and
growth support from the society is very much essential Business
utilizes the available resources like power water land roads etc of the
society So it should be the responsibility of every business to spend a
part of its profit for the welfare of the society
Consumer Awareness - Now-a-days consumers have become very
conscious about their rights They protest against the supply of inferior
and harmful products by forming different groups This has made it
obligatory for the business to protect the interest of the consumers by
providing quality products at the most competitive price
CASE STUDY
Zuumlrichs Eco-friendly Waste Management System
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In 1985 the Social Democrat Party of Zuumlrich started an initiative for an
ecological waste management system in association with The Zuumlrich Waste
Department (AWZ) ndash to dispose waste in an eco friendly manner It comprised
of a project called Zuumlrich-Recycling introduction of official trash bags called
Zuumlri-sacksand an information campaign with consumer oriented advice
AWZ made it mandatory for all residents of Zuumlrich to use the Zuumlri-sacks which
had to be purchased from grocery stores for waste disposal It followed the
concept of Pay as you Throwand people were fined if they used bags other than
Zuumlri-sacks
The Zuumlri-sacks were quite expensive and people were wary of throwing more
garbage which resulted in decreased garbage production Collection points were
also set up in the city to collect recyclable waste An information campaign was
started to create awareness among the residents of Zuumlrich city about the
ecological idea behind the waste management program of AWZ The program
had a positive effect on the city and reduced the incinerator waste by about 24
within the first few years It was also successful in reducing the per-capita waste
in Zuumlrich
The (No) Waste Land
One event that grabbed the attention of sports lovers in 2008 was Euro 20083
which was held jointly by Switzerland and Austria between June 7 and June 29
2008 The tournament was played at eight venues ndash four in Austria and four in
Switzerland4
Like other cities where the matches were held Zuumlrich also made several
arrangements such as converting some areas into pedestrian zones and setting
up Fan Mile5 But there was one feature that differentiated Zuumlrich from other
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cities holding the Euro 2008 In Zuumlrich fans were to use returnable glasses for
drinking beer and non-alcoholic beverages were to be sold in recyclable bottles
The New Waste Management System
On December 2 1990 the electorate of Zuumlrich agreed to the new specifications
for waste disposal service The specifications of the ecological waste
management system indicated ways by which the creation of waste could be
avoided and useful materials separated out
Implementing the New System
The new waste management system was implemented in 1991 with the project
Zuumlrich Recyclingthat involved collection of recyclable material like bottles
broken glass metals used oils etc Around 170 user-friendly collection points
were established to make it easier for people to hand over recycling materials
free of charge
By accepting recyclable material free the Waste Department offered the people
of Zuumlrich a financial incentive and motivated them to support Zuumlrich
Recycling
The Waste Management System was successful in changing the waste disposal
method from incineration to an ecological waste management system Over 97
percent of the population of Zuumlrich cooperated with the new system and
accepted the sack charges as per a survey conducted in 1995 Extensive
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publicity was said to be one of the reasons for the high acceptance of the Zuumlri-
sack
BIBLIOGRAPHY
httpwwwcapsimcombusiness-
simulationslandingethicscfmgclid=CIPDpp7C0awCFcN66wodck2cog
httpwwwwisegeekcom
httpwwwutmedustaffjfieservitaresearchbusbookhtm
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 4040
httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020
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Of the nearly two hundred categories to be listed to the left as links the
ethicality of business actions using a variety of subcategories to highlight a
particular activity A business activity can be reputable disreputable or shady
Some actions are predatory while others are outright criminal Some activities
that seem unethical such as a grocer selling low-quality vegetables while
creating high-quality expectations are customarily acceptable practices This
brings to light the fact that there are standards of the industry in all business
categories that mitigate the ethicality of a sales tactic Part of the ethical
evaluation of an action might be whether it is a ―professional or
―unprofessional
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4 Effect of the Global Economy on Business Ethics
Ethics are derived from personal values and across the world there are many
different cultures with different values as their base Cultural values have a
strong influence in the way business is conducted and as the economy expands
to become truly global it is inevitable that contradictory ethical stances willcome into conflict
For many years governments have attempted to use trade to impact the culture
of other countries Trade embargoes have been used in an attempt to change
behaviors in response to civil wars and human rights with mixed success With
the growth of a true global economy there is an opportunity to establish and
enforce a high standard of global business ethics
There are many examples of what we would consider unethical business
practice in the world today Paying officials for access to decision makers is a
corrupt practice but in countries where this operates it is a part of normal
business In countries where child labor is used in the production of goods
children are considered to be an integral part of the economy contributing to
family income for us the idea is abhorrent and has been outlawed LikeEngland and the USA during the industrial revolution the health and safety of
workers is not part of the equation in developing countries where labor is cheap
and plentiful
The global economy has shifted the power to impact the world in a lasting way
from governments to multinational companies Developing countries are eager
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to form partnerships with these global giants and are willing to conform to new
requirements in order to do so By refusing to deal with countries or businesses
who engage in unethical practice these companies can have a real effect on
introducing common ethical standards for business across the world
Small businesses wanting to operate in global markets do not have the same
ability to force compliance with good business ethics they do however have the
ability to investigate how the goods they are purchasing from foreign sources
are made By choosing not to deal with companies who engage in questionable
practices every business owner can contribute to establishing higher standards
Market forces can be a catalyst for change but will businesses take the
opportunity to enforce a high standard of ethical behavior when not doing so
could result in lower costs and a better bottom line The answer to this is only if
the consumer insists upon it Just as multinationals can force foreign business to
comply with their ethical standards consumers can force business to take this
line
As the world markets open up and individual cultures and business practices
become more visible consumers are again in a position to be discerning in their
brand choice supporting companies who enforce high ethical standards
While it appears there is a genuine opportunity to improve the standards of
business ethics across the globe it should not be forgotten that unethical
business practices are not restricted to any particular country or culture Some
individuals will always put personal gain ahead of ethical practice think Enron
Arthur Anderson WorldCom Barings Bank and most recently Societe
Generale A global economy will operate regardless of the ethical environment
and there is at least as much opportunity for promoting unethical practice as
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there is the chance to change for the better
It is the individual consumer business owner and shareholder who have the
power to insist on change Are you willing to pay a little more to support the
eradication of child labor worldwide or will you pocket the extra dollar you
save and convince yourself that the little that you can do will make no
difference
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5 CODE OF ETHICS
Codes of ethics are statements of values and principles that determine the
purpose of the company They aim to clarify the ethics of the company and to
define its responsibilities to the different groups of stakeholders as well as
determining the responsibilities of its employees The meaning with codes of
ethics is to say ―This is how we expect you to behave whereas the purpose
with codes of conduct is to state the rules determining what must or must not be
done The rules are stated either affirmatively or as prohibitions Penalties for
violating the rules can be identified and systems for how to appeal defined
(Ibid) Some authors do not separate these from each other and instead they look
at them with their context as two words for the same thing
THE PURPOSE WITH CODES OF ETHICS
There are several reasons for why a company has a code of ethics
To manage or respond to internal organizational activity A code can help
to encourage employees to include particular values in their own
decision-making or to offer help and assistance to employees struggling
with ethical questions in business
A code may be used as a symbolic management tool and provide a
language for conceptualizing the events of organizational activity and
thereby redefine some behavior as problematic and other as preferred
A code may also be used as a mean for making roles and expectations
within the organization clear Within the firm a code of ethics can provide
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a legitimate reason for control and supervision control for the sake of
ethics may prove to be more acceptable in the organization than control
for the sake of profit does however note that codes of ethics can be a
dishonest way of gaining legitimacy in the eyes of shareholders
The goal of the code can also be to control or regulate the behavior of
employees in order to follow legal requirements
Another reason for having a code of ethics might be a wish to manage or
respond to specific stakeholdersrsquo demands or expectations in order to
achieve benefits or to avoid harm to the firm
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6ETHICS TRANING
Ethics training has become more important as organizations have attempted to
ensure that their managers and employees act in ways which avoid legal
wrongdoing and promote a positive climate for employee relations Ethics
training is furthermore according to West et al (1998) an approach meant to
promote ethical behavior to managers and employees and ethics trainingincreases attention to ethical issues and behaviour
Ethics training has a significant influence on the perceptions of conduct among
employees Ethics training also provides circulation of information among the
employees and discussion of new laws and standards of ethics More recent
studies have found that 44 percent of the largest US corporations provide their
employees with some kind of ethics training For most of the employees ethics
training and education occurs approximately every five years
There are four objectives with an ethical training program
The first goal is the fostering of awareness of the ethical components of
managerial decision-making
The second goal is the legitimization of ethical components as an integralpart of such managerial decision-making
A third goal is the provision of conceptual frameworks for analyzing the
ethical components and to help individuals become confident in their use
The final goal of an ethics training program is helping participants to
apply ethical analysis to day-to-day business activities
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During a training program there are many issues that are important to discuss
for example how ethics can be managed and interpreted in the day-to-day
activity of the organization A training program in ethics is a way to improve
the ethics of an organization The following issues should be included in an
ethics-training program
Teach the employees to identify the moral components in their
performance
Clarify the importance of ethics for stakeholders and the organization
Provide methods of outlining analyzing resolving and implementing
moral issues
Avoid or reduce uncertainty about who is responsible for what and to
what degree
Create discuss and resolve actual moral issues
Communicate reinforce clarify and develop the code of conduct and
other ethic measures
Explain and test the use of tools that can be applied during the
development process
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7 Process of Making Ethical Decisions
Ethical decision making refers to the process of evaluating and choosing among
alternatives in a manner consistent with ethical principles In making ethical
decisions it is necessary to
Notice and eliminate unethical options - right vs wrong Ethical thinking
requires a sensitivity to perceive the ethical implications of decisions
Evaluate complex ambiguous and incomplete facts It is often difficult to
obtain all necessary information
Select the best ethical alternative Resolve any ethical dilemmas - right
vs right Not all ethical responses to a situation are equal
Have ethical commitment ethical consciousness and ethical competency
Ethical thinking and decision making takes practice
Future conflict between a persons moral choices and an organizations
ethical decisions are most easily addressed as someone seeks to join the
organization If a person is ready to join a company or business it is
important that he (or she) be presented with the companys core values
and code of conduct (if available) The prospective new member must
then determine if it is possible to reconcile their moral choices with the
organizations ethics as conveyed in the companys values and code of
conduct Agreement to join the company implicitly assumes that this
reconciliation has taken place but it can be made explicit by requiring
agreement to a code of conduct
Given this understanding that should exist between the company and the
individual a change to the companys values and code of conduct should
be given careful consideration Changing the basis for the organizations
ethics in decision making in theory requires a new agreement with each
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individual to reconcile with their personal moral choices In practice this
change can lead to conflict as an individuals morals now lead to choices
that violate the companys decision making ethics
Corporate Ombudsman The corporate ombuds office struggles against a perception It is often
viewed by senior management as a ―non-revenue center and it is oftendepreciated for that reason
There is ―constant pressure on every non-revenue generating office or
department (ethics and compliance officers are familiar with this) over
time particularly in an economic downturn notes attorney Charles LHoward
Some companies have ethics officers Some have ombudsmen Both arehedges against organizational wrongdoing Both offer a place to go for
employees to report corporate misconduct An ombudsman can simply deliver more in the way of confidentiality to
employees than can an ethics or compliance officer mdash something that is
important given that most employees still think they will suffer retaliationif they report wrongdoing Many are happy to go to ethics and
compliance offices mdash but not all Is the wrongdoing being sanctioned fromabove They arenrsquot always sure ―It takes an unusual person to go
forward and just report Howard tells us People will go to the office and
ask a question but itrsquos not the real question Itrsquos more of a test question
The caller might ask about a company policy But after someconversation it turns out that person is not interested in ethics and
compliance policy in general but rather in the companyrsquos kickback policy specifically mdash because the person believes his or her boss may be
taking kickbacks
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CREATING AN ETHICAL WORKPLACE
Business managers in most organizations commonly strive to encourage ethical
practices not only to ensure moral conduct but also to gain whatever business
advantage there may be in having potential consumers and employees regard
the company as ethical Creating distributing and continually improving a
companys code of ethics is one usual step managers can take to establish an
ethical workplace
Another step managers can take is to create a special office or department with
the responsibility of ensuring ethical practices within the organization For
example management at a major supplier of missile systems and aircraft
components has established a corporate ethics office This ethics office is a
tangible sign to all employees that management is serious about encouraging
ethical practices within the company
Another way to promote ethics in the workplace is to provide the work force
with appropriate training Several companies conduct training programs aimed
at encouraging ethical practices within their organizations Such pro grams do
not attempt to teach what is moral or ethical but rather to give business
managers criteria they can use to help determine how ethical a certain action
might be
Finally managers can take responsibility for creating and sustaining conditionsin which people are likely to behave ethically and for minimizing conditions in
which people might be tempted to behave unethically Two practices that
commonly inspire unethical behavior in organizations are giving unusually high
rewards for good performance and unusually severe punishments for poor
performance By eliminating such factors managers can reduce much of the
pressure that people feel to perform unethically They can also promote the
social responsibility of the organization
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8 SOCIAL RESPONSIBILITY OF BUSINESS
Business ethics and social responsibility are often seen as instruments for
improving the functioning of a corporation to add value to business like other
tools It has 3 dimensions
a) Good Governance
b) Corporate social responsibility
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c) Environmental accountability
The top management is not only responsible to envision such a change but to
translate this vision into practises and also make sure that they adopt a balanced
approach towards three dimensions
a) Good Governance
Good governance is an indeterminate term used in development literature
to describe how public institutions conduct public affairs and manage
public resources in order to guarantee the realization of human
rights Governance describes the process of decision-making and the
process by which decisions are implemented (or not implemented) The
termgovernance can apply to corporate international national local
governance or to the interactions between other sectors of society
The concept of good governance often emerges as a model to compare
ineffective economies or political bodies with viable economies and
political bodies Because the most successful governments in the
contemporary world are liberal democratic states concentrated in Europe
and the Americas those countries institutions often set the standards by
which to compare other states institutions Because the term good
governance can be focused on any one form of governance aid
organizations and the authorities of developed countries often will focus
the meaning of good governance to a set of requirement that conform to
the organizations agenda making good governance imply many
different things in many different contexts
The corporations are formed on the basis of division of ownership and
control in which the investor or owner relies on the manager ie CEO to
manage the business on his behalf which implies that principal agent
relationship exists between investor and manager which causes the room
for asymmetric information There should be transparency in the process
The objective of good governance is to have system of controlling and
managing so that the interest of the owner may be protected Therefore
ethical structure has the implication for good governance which means
profitIt is important to make profits within ethical framework Business
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has to be done ethically the profits are to be taken seriously if not it
would be interpreted as if the business is not indulging into good
governance
b) Corporate Social Responsibility
Corporate social responsibility (CSR also called corporate conscience
corporate citizenship social performance or sustainable responsible
business is a form of corporate self-regulation integrated into a business model
CSR policy functions as a built-in self-regulating mechanism whereby business
monitors and ensures its active compliance with the spirit of the law ethical
standards and international norms The goal of CSR is to embrace
responsibility for the companys actions and encourage a positive impact
through its activities on the environment consumers employees communities
stakeholders and all other members of the public sphere
The term corporate social responsibility came into common use in the late
1960s and early 1970s after many multinational corporations formed the term
stakeholder meaning those on whom an organizations activities have an
impact It was used to describe corporate owners beyond shareholders as a
result of an influential book by R Edward Freeman Strategic management a
stakeholder approach in 1984 Proponents argue that corporations make more
long term profits by operating with a perspective while critics argue that CSR
distracts from the economic role of businesses Others argue CSR is merely
window-dressing or an attempt to pre-empt the role of governments as a
watchdog over powerful multinational corporations
CSR is titled to aid an organizations mission as well as a guide to what the
company stands for and will uphold to its consumers Development business
ethics is one of the forms of applied ethics that examines ethical principles and
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moral or ethical problems that can arise in a business environment ISO 26000
is the recognized international standard for CSR Public sector organizations
(the United Nations for example) adhere to the triple bottom line (TBL) It is
widely accepted that CSR adheres to similar principles but with no formal act of
legislation The UN has developed the Principles for Responsible Investment as
guidelines for investing entities
c) Environmental Accountability
As business interacts with its natural environment it draws its resources from
the environment It also influences the environment by its action Earlier
corporate dumped their wastes with impunity in the environment With the
growing awareness ans concern about environmental degradation depletion of
natural resources like water and fossil fuels and the phenomenon of global
warming there is a moral and legal pressure on corporate to realize that the earth
needs to be preserved and looked after so that the future is not affected
It also describes a companyrsquos commitment to be accountable to its environment
Therefore business has to be done ethically and it should be aware of nature to
stop its further degradation by its action
Social responsibility
The term social responsibility means different things to different people
Generally corporate social responsibility is the obligation to take action that
protects and improves the welfare of society as a whole as well as
organizational interests According to the concept of corporate social
responsibility a manager must strive to achieve both organizational and societal
goals
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Current perspectives regarding the fundamentals of social responsibility of
businesses are listed and discussed through (1) the Davis model of corporate
social responsibility (2) areas of corporate social responsibility and (3) varying
opinions on social responsibility
A model of corporate social responsibility that was developed by Keith Davis
provides five propositions that describe why and how businesses should adhere
to the obligation to take action that protects and improves the welfare of society
and the organization
Proposition 1 Social responsibility arises from social power
Proposition 2 Business shall operate as an open system with open
receipt of inputs from society and open disclosure of its operation to the
public
Proposition 3 The social costs and benefits of an activity product or
service shall be thoroughly calculated and considered in deciding whether
to proceed with it
Proposition 4 Social costs related to each activity product or service
shall be passed on to the consumer
Proposition 5 Business institutions as citizens have the responsibility to
become involved in certain social problems that are outside their normal
areas of operation
The areas in which business can become involved to protect and improve the
welfare of society are numerous and diverse Some of the most publicized of
these areas are urban affairs consumer affairs environmental affairs and
employment practices Although numerous businesses are involved in socially
responsible activities much controversy persists about whether such
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involvement is necessary or appropriate There are several arguments for and
against businesses performing socially responsible activities
The best-known argument supporting such activities by business is that becausebusiness is a subset of and exerts a significant impact on society it has the
responsibility to help improve society Since society asks no more and no less of
any of its members why should business be exempt from such responsibility
Additionally profitability and growth go hand in hand with responsible
treatment of employees customers and the community However studies have
not indicated any clear relationship between corporate social responsibility and
profitability
One of the better known arguments against such activities is advanced by the
distinguished economist Milton Friedman Friedman argues that making
business managers simultaneously responsible to business owners for reaching
profit objectives and to society for enhancing societal welfare represents a
conflict of interest that has the potential to cause the demise of business
According to Friedman this demise almost certainly will occur if business
continually is forced to perform socially responsible behavior that is in direct
conflict with private organizational objectives He also argues that to require
business managers to pursue socially responsible objectives may be unethical
since it requires managers to spend money that really belongs to other
individuals
Regardless of which argument or combination of arguments particular managers
might support they generally should make a concerted effort to perform all
legally required socially responsible activities consider voluntarily performing
socially responsible activities beyond those legally required and inform all
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relevant individuals of the extent to which their organization will become
involved in performing social responsibility activities
Federal law requires that businesses perform certain socially responsibleactivities In fact several government agencies have been established and are
maintained to develop such business-related legislation and to make sure the
laws are followed The Environmental Protection Agency does indeed have the
authority to require businesses to adhere to certain socially responsible
environmental standards Adherence to legislated social responsibilities
represents the minimum standard of social responsibility performance that
business leaders must achieve Managers must ask themselves however how
far beyond the minimum they should attempt to go mdash a difficult and complicated
question that entails assessing the positive and negative outcomes of performing
socially responsible activities Only those activities that contribute to the
businesss success while contributing to the welfare of society should be
undertaken
Social Responsiveness
Social responsiveness is the degree of effectiveness and efficiency an
organization displays in pursuing its social responsibilities The greater the
degree of effectiveness and efficiency the more socially responsive the
organization is said to be The socially responsive organization that is both
effective and efficient meets its social responsibilities without wasting
organizational resources in the process Determining exactly which social
responsibilities an organization should pursue and then deciding how to pursue
them are perhaps the two most critical decision-making aspects of maintaining a
high level of social responsiveness within an organization
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That is managers must decide whether their organization should undertake the
activities on its own or acquire the help of outsiders with more expertise in the
area
In addition to decision making various approaches to meeting social obligations
are another determinant of an organizations level of social responsiveness A
desirable and socially responsive approach to meeting social obligations
involves the following
Incorporating social goals into the annual planning process
Seeking comparative industry norms for social programs
Presenting reports to organization members the board of directors and
stockholders on progress in social responsibility
Experimenting with different approaches for measuring social
performance
Attempting to measure the cost of social programs as well as the return
on social program investments
S Prakash Sethi presents three management approaches to meeting social
obligations (1) the social obligation approach (2) the social responsibility
approach and (3) the social responsiveness approach Each of Sethis three
approaches contains behavior that reflects a somewhat different attitude with
regard to businesses performing social responsible activities The social
obligation approach for example considers business as having primarily
economic purposes and confines social responsibility activity mainly to
conformance to existing laws The socially responsible approach sees business
as having both economic and societal goals The social responsiveness approach
considers business as having both societal and economic goals as well as the
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obligation to anticipate upcoming social problems and to work actively to
prevent their appearance
Organizations characterized by attitudes and behaviors consistent with thesocial responsiveness approach generally are more socially responsive than
organizations characterized by attitudes and behaviors consistent with either the
social responsibility approach or the social obligation approach Also
organizations characterized by the social responsibility approach generally
achieve higher levels of social responsiveness than organizations characterized
by the social obligation approach As one moves from the social obligation
approach to the social responsiveness approach management becomes more
proactive Proactive managers will do what is prudent from a business
viewpoint to reduce liabilities whether an action is required by law or not
Areas of Measurement
To be consistent measurements to gauge organizational progress in reaching
socially responsible objectives can be performed The specific areas in which
individual companies actually take such measurements vary of course
depending on the specific objectives of the companies All companies however
probably should take such measurements in at least the following four major
areas
1 Economic function This measurement gives some indication of the
economic contribution the organization is making to society
2 Quality-of-life The measurement of quality of life should focus on
whether the organization is improving or degrading the general quality of
life in society
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3 Social investment The measurement of social investment deals with the
degree to which the organization is investing both money and human
resources to solve community social problems
4 Problem-solving The measurement of problem solving should focus on
the degree to which the organization deals with social problems
Managers in todays business world increasingly need to be aware of two
separate but interrelated concerns mdash business ethics and social responsibility
9 Ethical Corporate Culture
Whenever intolerable business situations arise overseas managers should be
guided by precise statements that spell out the behavior and operating practices
that the company demands In addition codes of conduct must provide clear
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direction about appropriate ethical behavior when the temptation to behave
unethically is strongest
The bland statement in a code of conduct that bribery is unacceptable is useless
unless it is accompanied by specific guidelines for dealing with gift giving
payments to get goods through customs and ―requests from intermediaries
who are hired to ask for bribes
There are three categories of ethical theories
metaethics
normative ethics and
applied ethics
Metaethics is the study of the origin and meaning of ethical concepts Broadly
it deals with metaphysical psychological and linguistic issues
Normative ethics establishes certain moral standards for human behaviorNormative ethics is further classified as teleological deontological and virtue
ethics
Applied ethics deals with specific controversial issues like capital punishment
and nuclear war
With the growing strength of consumer movements and rising levels of
awareness among stakeholders corporations are realizing that stakeholders and
consumers are no longer indifferent to unethical practices like financial
irregularities tax-evasion poor quality products and services kick-backs non-
compliance with environmental issues and hazardous working conditions
Many Indian companies too have recognized the importance of integrity
transparency and open communications
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They believe that the goodwill resulting from adopting and successfully
implementing a code of business ethics will in the long run translate into
economic gains Today investors want to ensure that the companies they invest
in are not only managed properly but also have proper corporate governance
They regard corporate governance as a control mechanism that ensures the
optimum use of the human physical and financial resources of an enterprise
Companies have now begun to integrate ethics into their corporate cultures and
concentrate on putting appropriate corporate governance mechanisms in place
Business Ethics and Corporate Governance discusses the theories of ethics and
corporate governance and explains how they can be applied in various business
situations The book also provides some contemporary case studies to enable the
students and managers to gain a deeper appreciation of the role of ethics andcorporate governance in building successful businesses
10 CONCLUSION
Social responsibility is a voluntary effort on the part of business to take
various steps to satisfy the expectation of the different interest groups
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Public Image - The activities of business towards the welfare of the
society earn goodwill and reputation for the business
Survival and Growth -Every business is a part of the society So for its
survival and
growth support from the society is very much essential Business
utilizes the available resources like power water land roads etc of the
society So it should be the responsibility of every business to spend a
part of its profit for the welfare of the society
Consumer Awareness - Now-a-days consumers have become very
conscious about their rights They protest against the supply of inferior
and harmful products by forming different groups This has made it
obligatory for the business to protect the interest of the consumers by
providing quality products at the most competitive price
CASE STUDY
Zuumlrichs Eco-friendly Waste Management System
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In 1985 the Social Democrat Party of Zuumlrich started an initiative for an
ecological waste management system in association with The Zuumlrich Waste
Department (AWZ) ndash to dispose waste in an eco friendly manner It comprised
of a project called Zuumlrich-Recycling introduction of official trash bags called
Zuumlri-sacksand an information campaign with consumer oriented advice
AWZ made it mandatory for all residents of Zuumlrich to use the Zuumlri-sacks which
had to be purchased from grocery stores for waste disposal It followed the
concept of Pay as you Throwand people were fined if they used bags other than
Zuumlri-sacks
The Zuumlri-sacks were quite expensive and people were wary of throwing more
garbage which resulted in decreased garbage production Collection points were
also set up in the city to collect recyclable waste An information campaign was
started to create awareness among the residents of Zuumlrich city about the
ecological idea behind the waste management program of AWZ The program
had a positive effect on the city and reduced the incinerator waste by about 24
within the first few years It was also successful in reducing the per-capita waste
in Zuumlrich
The (No) Waste Land
One event that grabbed the attention of sports lovers in 2008 was Euro 20083
which was held jointly by Switzerland and Austria between June 7 and June 29
2008 The tournament was played at eight venues ndash four in Austria and four in
Switzerland4
Like other cities where the matches were held Zuumlrich also made several
arrangements such as converting some areas into pedestrian zones and setting
up Fan Mile5 But there was one feature that differentiated Zuumlrich from other
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cities holding the Euro 2008 In Zuumlrich fans were to use returnable glasses for
drinking beer and non-alcoholic beverages were to be sold in recyclable bottles
The New Waste Management System
On December 2 1990 the electorate of Zuumlrich agreed to the new specifications
for waste disposal service The specifications of the ecological waste
management system indicated ways by which the creation of waste could be
avoided and useful materials separated out
Implementing the New System
The new waste management system was implemented in 1991 with the project
Zuumlrich Recyclingthat involved collection of recyclable material like bottles
broken glass metals used oils etc Around 170 user-friendly collection points
were established to make it easier for people to hand over recycling materials
free of charge
By accepting recyclable material free the Waste Department offered the people
of Zuumlrich a financial incentive and motivated them to support Zuumlrich
Recycling
The Waste Management System was successful in changing the waste disposal
method from incineration to an ecological waste management system Over 97
percent of the population of Zuumlrich cooperated with the new system and
accepted the sack charges as per a survey conducted in 1995 Extensive
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publicity was said to be one of the reasons for the high acceptance of the Zuumlri-
sack
BIBLIOGRAPHY
httpwwwcapsimcombusiness-
simulationslandingethicscfmgclid=CIPDpp7C0awCFcN66wodck2cog
httpwwwwisegeekcom
httpwwwutmedustaffjfieservitaresearchbusbookhtm
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 4040
httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020
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4 Effect of the Global Economy on Business Ethics
Ethics are derived from personal values and across the world there are many
different cultures with different values as their base Cultural values have a
strong influence in the way business is conducted and as the economy expands
to become truly global it is inevitable that contradictory ethical stances willcome into conflict
For many years governments have attempted to use trade to impact the culture
of other countries Trade embargoes have been used in an attempt to change
behaviors in response to civil wars and human rights with mixed success With
the growth of a true global economy there is an opportunity to establish and
enforce a high standard of global business ethics
There are many examples of what we would consider unethical business
practice in the world today Paying officials for access to decision makers is a
corrupt practice but in countries where this operates it is a part of normal
business In countries where child labor is used in the production of goods
children are considered to be an integral part of the economy contributing to
family income for us the idea is abhorrent and has been outlawed LikeEngland and the USA during the industrial revolution the health and safety of
workers is not part of the equation in developing countries where labor is cheap
and plentiful
The global economy has shifted the power to impact the world in a lasting way
from governments to multinational companies Developing countries are eager
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to form partnerships with these global giants and are willing to conform to new
requirements in order to do so By refusing to deal with countries or businesses
who engage in unethical practice these companies can have a real effect on
introducing common ethical standards for business across the world
Small businesses wanting to operate in global markets do not have the same
ability to force compliance with good business ethics they do however have the
ability to investigate how the goods they are purchasing from foreign sources
are made By choosing not to deal with companies who engage in questionable
practices every business owner can contribute to establishing higher standards
Market forces can be a catalyst for change but will businesses take the
opportunity to enforce a high standard of ethical behavior when not doing so
could result in lower costs and a better bottom line The answer to this is only if
the consumer insists upon it Just as multinationals can force foreign business to
comply with their ethical standards consumers can force business to take this
line
As the world markets open up and individual cultures and business practices
become more visible consumers are again in a position to be discerning in their
brand choice supporting companies who enforce high ethical standards
While it appears there is a genuine opportunity to improve the standards of
business ethics across the globe it should not be forgotten that unethical
business practices are not restricted to any particular country or culture Some
individuals will always put personal gain ahead of ethical practice think Enron
Arthur Anderson WorldCom Barings Bank and most recently Societe
Generale A global economy will operate regardless of the ethical environment
and there is at least as much opportunity for promoting unethical practice as
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there is the chance to change for the better
It is the individual consumer business owner and shareholder who have the
power to insist on change Are you willing to pay a little more to support the
eradication of child labor worldwide or will you pocket the extra dollar you
save and convince yourself that the little that you can do will make no
difference
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5 CODE OF ETHICS
Codes of ethics are statements of values and principles that determine the
purpose of the company They aim to clarify the ethics of the company and to
define its responsibilities to the different groups of stakeholders as well as
determining the responsibilities of its employees The meaning with codes of
ethics is to say ―This is how we expect you to behave whereas the purpose
with codes of conduct is to state the rules determining what must or must not be
done The rules are stated either affirmatively or as prohibitions Penalties for
violating the rules can be identified and systems for how to appeal defined
(Ibid) Some authors do not separate these from each other and instead they look
at them with their context as two words for the same thing
THE PURPOSE WITH CODES OF ETHICS
There are several reasons for why a company has a code of ethics
To manage or respond to internal organizational activity A code can help
to encourage employees to include particular values in their own
decision-making or to offer help and assistance to employees struggling
with ethical questions in business
A code may be used as a symbolic management tool and provide a
language for conceptualizing the events of organizational activity and
thereby redefine some behavior as problematic and other as preferred
A code may also be used as a mean for making roles and expectations
within the organization clear Within the firm a code of ethics can provide
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a legitimate reason for control and supervision control for the sake of
ethics may prove to be more acceptable in the organization than control
for the sake of profit does however note that codes of ethics can be a
dishonest way of gaining legitimacy in the eyes of shareholders
The goal of the code can also be to control or regulate the behavior of
employees in order to follow legal requirements
Another reason for having a code of ethics might be a wish to manage or
respond to specific stakeholdersrsquo demands or expectations in order to
achieve benefits or to avoid harm to the firm
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6ETHICS TRANING
Ethics training has become more important as organizations have attempted to
ensure that their managers and employees act in ways which avoid legal
wrongdoing and promote a positive climate for employee relations Ethics
training is furthermore according to West et al (1998) an approach meant to
promote ethical behavior to managers and employees and ethics trainingincreases attention to ethical issues and behaviour
Ethics training has a significant influence on the perceptions of conduct among
employees Ethics training also provides circulation of information among the
employees and discussion of new laws and standards of ethics More recent
studies have found that 44 percent of the largest US corporations provide their
employees with some kind of ethics training For most of the employees ethics
training and education occurs approximately every five years
There are four objectives with an ethical training program
The first goal is the fostering of awareness of the ethical components of
managerial decision-making
The second goal is the legitimization of ethical components as an integralpart of such managerial decision-making
A third goal is the provision of conceptual frameworks for analyzing the
ethical components and to help individuals become confident in their use
The final goal of an ethics training program is helping participants to
apply ethical analysis to day-to-day business activities
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During a training program there are many issues that are important to discuss
for example how ethics can be managed and interpreted in the day-to-day
activity of the organization A training program in ethics is a way to improve
the ethics of an organization The following issues should be included in an
ethics-training program
Teach the employees to identify the moral components in their
performance
Clarify the importance of ethics for stakeholders and the organization
Provide methods of outlining analyzing resolving and implementing
moral issues
Avoid or reduce uncertainty about who is responsible for what and to
what degree
Create discuss and resolve actual moral issues
Communicate reinforce clarify and develop the code of conduct and
other ethic measures
Explain and test the use of tools that can be applied during the
development process
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7 Process of Making Ethical Decisions
Ethical decision making refers to the process of evaluating and choosing among
alternatives in a manner consistent with ethical principles In making ethical
decisions it is necessary to
Notice and eliminate unethical options - right vs wrong Ethical thinking
requires a sensitivity to perceive the ethical implications of decisions
Evaluate complex ambiguous and incomplete facts It is often difficult to
obtain all necessary information
Select the best ethical alternative Resolve any ethical dilemmas - right
vs right Not all ethical responses to a situation are equal
Have ethical commitment ethical consciousness and ethical competency
Ethical thinking and decision making takes practice
Future conflict between a persons moral choices and an organizations
ethical decisions are most easily addressed as someone seeks to join the
organization If a person is ready to join a company or business it is
important that he (or she) be presented with the companys core values
and code of conduct (if available) The prospective new member must
then determine if it is possible to reconcile their moral choices with the
organizations ethics as conveyed in the companys values and code of
conduct Agreement to join the company implicitly assumes that this
reconciliation has taken place but it can be made explicit by requiring
agreement to a code of conduct
Given this understanding that should exist between the company and the
individual a change to the companys values and code of conduct should
be given careful consideration Changing the basis for the organizations
ethics in decision making in theory requires a new agreement with each
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individual to reconcile with their personal moral choices In practice this
change can lead to conflict as an individuals morals now lead to choices
that violate the companys decision making ethics
Corporate Ombudsman The corporate ombuds office struggles against a perception It is often
viewed by senior management as a ―non-revenue center and it is oftendepreciated for that reason
There is ―constant pressure on every non-revenue generating office or
department (ethics and compliance officers are familiar with this) over
time particularly in an economic downturn notes attorney Charles LHoward
Some companies have ethics officers Some have ombudsmen Both arehedges against organizational wrongdoing Both offer a place to go for
employees to report corporate misconduct An ombudsman can simply deliver more in the way of confidentiality to
employees than can an ethics or compliance officer mdash something that is
important given that most employees still think they will suffer retaliationif they report wrongdoing Many are happy to go to ethics and
compliance offices mdash but not all Is the wrongdoing being sanctioned fromabove They arenrsquot always sure ―It takes an unusual person to go
forward and just report Howard tells us People will go to the office and
ask a question but itrsquos not the real question Itrsquos more of a test question
The caller might ask about a company policy But after someconversation it turns out that person is not interested in ethics and
compliance policy in general but rather in the companyrsquos kickback policy specifically mdash because the person believes his or her boss may be
taking kickbacks
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CREATING AN ETHICAL WORKPLACE
Business managers in most organizations commonly strive to encourage ethical
practices not only to ensure moral conduct but also to gain whatever business
advantage there may be in having potential consumers and employees regard
the company as ethical Creating distributing and continually improving a
companys code of ethics is one usual step managers can take to establish an
ethical workplace
Another step managers can take is to create a special office or department with
the responsibility of ensuring ethical practices within the organization For
example management at a major supplier of missile systems and aircraft
components has established a corporate ethics office This ethics office is a
tangible sign to all employees that management is serious about encouraging
ethical practices within the company
Another way to promote ethics in the workplace is to provide the work force
with appropriate training Several companies conduct training programs aimed
at encouraging ethical practices within their organizations Such pro grams do
not attempt to teach what is moral or ethical but rather to give business
managers criteria they can use to help determine how ethical a certain action
might be
Finally managers can take responsibility for creating and sustaining conditionsin which people are likely to behave ethically and for minimizing conditions in
which people might be tempted to behave unethically Two practices that
commonly inspire unethical behavior in organizations are giving unusually high
rewards for good performance and unusually severe punishments for poor
performance By eliminating such factors managers can reduce much of the
pressure that people feel to perform unethically They can also promote the
social responsibility of the organization
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8 SOCIAL RESPONSIBILITY OF BUSINESS
Business ethics and social responsibility are often seen as instruments for
improving the functioning of a corporation to add value to business like other
tools It has 3 dimensions
a) Good Governance
b) Corporate social responsibility
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c) Environmental accountability
The top management is not only responsible to envision such a change but to
translate this vision into practises and also make sure that they adopt a balanced
approach towards three dimensions
a) Good Governance
Good governance is an indeterminate term used in development literature
to describe how public institutions conduct public affairs and manage
public resources in order to guarantee the realization of human
rights Governance describes the process of decision-making and the
process by which decisions are implemented (or not implemented) The
termgovernance can apply to corporate international national local
governance or to the interactions between other sectors of society
The concept of good governance often emerges as a model to compare
ineffective economies or political bodies with viable economies and
political bodies Because the most successful governments in the
contemporary world are liberal democratic states concentrated in Europe
and the Americas those countries institutions often set the standards by
which to compare other states institutions Because the term good
governance can be focused on any one form of governance aid
organizations and the authorities of developed countries often will focus
the meaning of good governance to a set of requirement that conform to
the organizations agenda making good governance imply many
different things in many different contexts
The corporations are formed on the basis of division of ownership and
control in which the investor or owner relies on the manager ie CEO to
manage the business on his behalf which implies that principal agent
relationship exists between investor and manager which causes the room
for asymmetric information There should be transparency in the process
The objective of good governance is to have system of controlling and
managing so that the interest of the owner may be protected Therefore
ethical structure has the implication for good governance which means
profitIt is important to make profits within ethical framework Business
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has to be done ethically the profits are to be taken seriously if not it
would be interpreted as if the business is not indulging into good
governance
b) Corporate Social Responsibility
Corporate social responsibility (CSR also called corporate conscience
corporate citizenship social performance or sustainable responsible
business is a form of corporate self-regulation integrated into a business model
CSR policy functions as a built-in self-regulating mechanism whereby business
monitors and ensures its active compliance with the spirit of the law ethical
standards and international norms The goal of CSR is to embrace
responsibility for the companys actions and encourage a positive impact
through its activities on the environment consumers employees communities
stakeholders and all other members of the public sphere
The term corporate social responsibility came into common use in the late
1960s and early 1970s after many multinational corporations formed the term
stakeholder meaning those on whom an organizations activities have an
impact It was used to describe corporate owners beyond shareholders as a
result of an influential book by R Edward Freeman Strategic management a
stakeholder approach in 1984 Proponents argue that corporations make more
long term profits by operating with a perspective while critics argue that CSR
distracts from the economic role of businesses Others argue CSR is merely
window-dressing or an attempt to pre-empt the role of governments as a
watchdog over powerful multinational corporations
CSR is titled to aid an organizations mission as well as a guide to what the
company stands for and will uphold to its consumers Development business
ethics is one of the forms of applied ethics that examines ethical principles and
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moral or ethical problems that can arise in a business environment ISO 26000
is the recognized international standard for CSR Public sector organizations
(the United Nations for example) adhere to the triple bottom line (TBL) It is
widely accepted that CSR adheres to similar principles but with no formal act of
legislation The UN has developed the Principles for Responsible Investment as
guidelines for investing entities
c) Environmental Accountability
As business interacts with its natural environment it draws its resources from
the environment It also influences the environment by its action Earlier
corporate dumped their wastes with impunity in the environment With the
growing awareness ans concern about environmental degradation depletion of
natural resources like water and fossil fuels and the phenomenon of global
warming there is a moral and legal pressure on corporate to realize that the earth
needs to be preserved and looked after so that the future is not affected
It also describes a companyrsquos commitment to be accountable to its environment
Therefore business has to be done ethically and it should be aware of nature to
stop its further degradation by its action
Social responsibility
The term social responsibility means different things to different people
Generally corporate social responsibility is the obligation to take action that
protects and improves the welfare of society as a whole as well as
organizational interests According to the concept of corporate social
responsibility a manager must strive to achieve both organizational and societal
goals
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Current perspectives regarding the fundamentals of social responsibility of
businesses are listed and discussed through (1) the Davis model of corporate
social responsibility (2) areas of corporate social responsibility and (3) varying
opinions on social responsibility
A model of corporate social responsibility that was developed by Keith Davis
provides five propositions that describe why and how businesses should adhere
to the obligation to take action that protects and improves the welfare of society
and the organization
Proposition 1 Social responsibility arises from social power
Proposition 2 Business shall operate as an open system with open
receipt of inputs from society and open disclosure of its operation to the
public
Proposition 3 The social costs and benefits of an activity product or
service shall be thoroughly calculated and considered in deciding whether
to proceed with it
Proposition 4 Social costs related to each activity product or service
shall be passed on to the consumer
Proposition 5 Business institutions as citizens have the responsibility to
become involved in certain social problems that are outside their normal
areas of operation
The areas in which business can become involved to protect and improve the
welfare of society are numerous and diverse Some of the most publicized of
these areas are urban affairs consumer affairs environmental affairs and
employment practices Although numerous businesses are involved in socially
responsible activities much controversy persists about whether such
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involvement is necessary or appropriate There are several arguments for and
against businesses performing socially responsible activities
The best-known argument supporting such activities by business is that becausebusiness is a subset of and exerts a significant impact on society it has the
responsibility to help improve society Since society asks no more and no less of
any of its members why should business be exempt from such responsibility
Additionally profitability and growth go hand in hand with responsible
treatment of employees customers and the community However studies have
not indicated any clear relationship between corporate social responsibility and
profitability
One of the better known arguments against such activities is advanced by the
distinguished economist Milton Friedman Friedman argues that making
business managers simultaneously responsible to business owners for reaching
profit objectives and to society for enhancing societal welfare represents a
conflict of interest that has the potential to cause the demise of business
According to Friedman this demise almost certainly will occur if business
continually is forced to perform socially responsible behavior that is in direct
conflict with private organizational objectives He also argues that to require
business managers to pursue socially responsible objectives may be unethical
since it requires managers to spend money that really belongs to other
individuals
Regardless of which argument or combination of arguments particular managers
might support they generally should make a concerted effort to perform all
legally required socially responsible activities consider voluntarily performing
socially responsible activities beyond those legally required and inform all
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relevant individuals of the extent to which their organization will become
involved in performing social responsibility activities
Federal law requires that businesses perform certain socially responsibleactivities In fact several government agencies have been established and are
maintained to develop such business-related legislation and to make sure the
laws are followed The Environmental Protection Agency does indeed have the
authority to require businesses to adhere to certain socially responsible
environmental standards Adherence to legislated social responsibilities
represents the minimum standard of social responsibility performance that
business leaders must achieve Managers must ask themselves however how
far beyond the minimum they should attempt to go mdash a difficult and complicated
question that entails assessing the positive and negative outcomes of performing
socially responsible activities Only those activities that contribute to the
businesss success while contributing to the welfare of society should be
undertaken
Social Responsiveness
Social responsiveness is the degree of effectiveness and efficiency an
organization displays in pursuing its social responsibilities The greater the
degree of effectiveness and efficiency the more socially responsive the
organization is said to be The socially responsive organization that is both
effective and efficient meets its social responsibilities without wasting
organizational resources in the process Determining exactly which social
responsibilities an organization should pursue and then deciding how to pursue
them are perhaps the two most critical decision-making aspects of maintaining a
high level of social responsiveness within an organization
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That is managers must decide whether their organization should undertake the
activities on its own or acquire the help of outsiders with more expertise in the
area
In addition to decision making various approaches to meeting social obligations
are another determinant of an organizations level of social responsiveness A
desirable and socially responsive approach to meeting social obligations
involves the following
Incorporating social goals into the annual planning process
Seeking comparative industry norms for social programs
Presenting reports to organization members the board of directors and
stockholders on progress in social responsibility
Experimenting with different approaches for measuring social
performance
Attempting to measure the cost of social programs as well as the return
on social program investments
S Prakash Sethi presents three management approaches to meeting social
obligations (1) the social obligation approach (2) the social responsibility
approach and (3) the social responsiveness approach Each of Sethis three
approaches contains behavior that reflects a somewhat different attitude with
regard to businesses performing social responsible activities The social
obligation approach for example considers business as having primarily
economic purposes and confines social responsibility activity mainly to
conformance to existing laws The socially responsible approach sees business
as having both economic and societal goals The social responsiveness approach
considers business as having both societal and economic goals as well as the
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obligation to anticipate upcoming social problems and to work actively to
prevent their appearance
Organizations characterized by attitudes and behaviors consistent with thesocial responsiveness approach generally are more socially responsive than
organizations characterized by attitudes and behaviors consistent with either the
social responsibility approach or the social obligation approach Also
organizations characterized by the social responsibility approach generally
achieve higher levels of social responsiveness than organizations characterized
by the social obligation approach As one moves from the social obligation
approach to the social responsiveness approach management becomes more
proactive Proactive managers will do what is prudent from a business
viewpoint to reduce liabilities whether an action is required by law or not
Areas of Measurement
To be consistent measurements to gauge organizational progress in reaching
socially responsible objectives can be performed The specific areas in which
individual companies actually take such measurements vary of course
depending on the specific objectives of the companies All companies however
probably should take such measurements in at least the following four major
areas
1 Economic function This measurement gives some indication of the
economic contribution the organization is making to society
2 Quality-of-life The measurement of quality of life should focus on
whether the organization is improving or degrading the general quality of
life in society
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3 Social investment The measurement of social investment deals with the
degree to which the organization is investing both money and human
resources to solve community social problems
4 Problem-solving The measurement of problem solving should focus on
the degree to which the organization deals with social problems
Managers in todays business world increasingly need to be aware of two
separate but interrelated concerns mdash business ethics and social responsibility
9 Ethical Corporate Culture
Whenever intolerable business situations arise overseas managers should be
guided by precise statements that spell out the behavior and operating practices
that the company demands In addition codes of conduct must provide clear
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direction about appropriate ethical behavior when the temptation to behave
unethically is strongest
The bland statement in a code of conduct that bribery is unacceptable is useless
unless it is accompanied by specific guidelines for dealing with gift giving
payments to get goods through customs and ―requests from intermediaries
who are hired to ask for bribes
There are three categories of ethical theories
metaethics
normative ethics and
applied ethics
Metaethics is the study of the origin and meaning of ethical concepts Broadly
it deals with metaphysical psychological and linguistic issues
Normative ethics establishes certain moral standards for human behaviorNormative ethics is further classified as teleological deontological and virtue
ethics
Applied ethics deals with specific controversial issues like capital punishment
and nuclear war
With the growing strength of consumer movements and rising levels of
awareness among stakeholders corporations are realizing that stakeholders and
consumers are no longer indifferent to unethical practices like financial
irregularities tax-evasion poor quality products and services kick-backs non-
compliance with environmental issues and hazardous working conditions
Many Indian companies too have recognized the importance of integrity
transparency and open communications
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They believe that the goodwill resulting from adopting and successfully
implementing a code of business ethics will in the long run translate into
economic gains Today investors want to ensure that the companies they invest
in are not only managed properly but also have proper corporate governance
They regard corporate governance as a control mechanism that ensures the
optimum use of the human physical and financial resources of an enterprise
Companies have now begun to integrate ethics into their corporate cultures and
concentrate on putting appropriate corporate governance mechanisms in place
Business Ethics and Corporate Governance discusses the theories of ethics and
corporate governance and explains how they can be applied in various business
situations The book also provides some contemporary case studies to enable the
students and managers to gain a deeper appreciation of the role of ethics andcorporate governance in building successful businesses
10 CONCLUSION
Social responsibility is a voluntary effort on the part of business to take
various steps to satisfy the expectation of the different interest groups
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Public Image - The activities of business towards the welfare of the
society earn goodwill and reputation for the business
Survival and Growth -Every business is a part of the society So for its
survival and
growth support from the society is very much essential Business
utilizes the available resources like power water land roads etc of the
society So it should be the responsibility of every business to spend a
part of its profit for the welfare of the society
Consumer Awareness - Now-a-days consumers have become very
conscious about their rights They protest against the supply of inferior
and harmful products by forming different groups This has made it
obligatory for the business to protect the interest of the consumers by
providing quality products at the most competitive price
CASE STUDY
Zuumlrichs Eco-friendly Waste Management System
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In 1985 the Social Democrat Party of Zuumlrich started an initiative for an
ecological waste management system in association with The Zuumlrich Waste
Department (AWZ) ndash to dispose waste in an eco friendly manner It comprised
of a project called Zuumlrich-Recycling introduction of official trash bags called
Zuumlri-sacksand an information campaign with consumer oriented advice
AWZ made it mandatory for all residents of Zuumlrich to use the Zuumlri-sacks which
had to be purchased from grocery stores for waste disposal It followed the
concept of Pay as you Throwand people were fined if they used bags other than
Zuumlri-sacks
The Zuumlri-sacks were quite expensive and people were wary of throwing more
garbage which resulted in decreased garbage production Collection points were
also set up in the city to collect recyclable waste An information campaign was
started to create awareness among the residents of Zuumlrich city about the
ecological idea behind the waste management program of AWZ The program
had a positive effect on the city and reduced the incinerator waste by about 24
within the first few years It was also successful in reducing the per-capita waste
in Zuumlrich
The (No) Waste Land
One event that grabbed the attention of sports lovers in 2008 was Euro 20083
which was held jointly by Switzerland and Austria between June 7 and June 29
2008 The tournament was played at eight venues ndash four in Austria and four in
Switzerland4
Like other cities where the matches were held Zuumlrich also made several
arrangements such as converting some areas into pedestrian zones and setting
up Fan Mile5 But there was one feature that differentiated Zuumlrich from other
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cities holding the Euro 2008 In Zuumlrich fans were to use returnable glasses for
drinking beer and non-alcoholic beverages were to be sold in recyclable bottles
The New Waste Management System
On December 2 1990 the electorate of Zuumlrich agreed to the new specifications
for waste disposal service The specifications of the ecological waste
management system indicated ways by which the creation of waste could be
avoided and useful materials separated out
Implementing the New System
The new waste management system was implemented in 1991 with the project
Zuumlrich Recyclingthat involved collection of recyclable material like bottles
broken glass metals used oils etc Around 170 user-friendly collection points
were established to make it easier for people to hand over recycling materials
free of charge
By accepting recyclable material free the Waste Department offered the people
of Zuumlrich a financial incentive and motivated them to support Zuumlrich
Recycling
The Waste Management System was successful in changing the waste disposal
method from incineration to an ecological waste management system Over 97
percent of the population of Zuumlrich cooperated with the new system and
accepted the sack charges as per a survey conducted in 1995 Extensive
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publicity was said to be one of the reasons for the high acceptance of the Zuumlri-
sack
BIBLIOGRAPHY
httpwwwcapsimcombusiness-
simulationslandingethicscfmgclid=CIPDpp7C0awCFcN66wodck2cog
httpwwwwisegeekcom
httpwwwutmedustaffjfieservitaresearchbusbookhtm
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 4040
httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020
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15
to form partnerships with these global giants and are willing to conform to new
requirements in order to do so By refusing to deal with countries or businesses
who engage in unethical practice these companies can have a real effect on
introducing common ethical standards for business across the world
Small businesses wanting to operate in global markets do not have the same
ability to force compliance with good business ethics they do however have the
ability to investigate how the goods they are purchasing from foreign sources
are made By choosing not to deal with companies who engage in questionable
practices every business owner can contribute to establishing higher standards
Market forces can be a catalyst for change but will businesses take the
opportunity to enforce a high standard of ethical behavior when not doing so
could result in lower costs and a better bottom line The answer to this is only if
the consumer insists upon it Just as multinationals can force foreign business to
comply with their ethical standards consumers can force business to take this
line
As the world markets open up and individual cultures and business practices
become more visible consumers are again in a position to be discerning in their
brand choice supporting companies who enforce high ethical standards
While it appears there is a genuine opportunity to improve the standards of
business ethics across the globe it should not be forgotten that unethical
business practices are not restricted to any particular country or culture Some
individuals will always put personal gain ahead of ethical practice think Enron
Arthur Anderson WorldCom Barings Bank and most recently Societe
Generale A global economy will operate regardless of the ethical environment
and there is at least as much opportunity for promoting unethical practice as
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there is the chance to change for the better
It is the individual consumer business owner and shareholder who have the
power to insist on change Are you willing to pay a little more to support the
eradication of child labor worldwide or will you pocket the extra dollar you
save and convince yourself that the little that you can do will make no
difference
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5 CODE OF ETHICS
Codes of ethics are statements of values and principles that determine the
purpose of the company They aim to clarify the ethics of the company and to
define its responsibilities to the different groups of stakeholders as well as
determining the responsibilities of its employees The meaning with codes of
ethics is to say ―This is how we expect you to behave whereas the purpose
with codes of conduct is to state the rules determining what must or must not be
done The rules are stated either affirmatively or as prohibitions Penalties for
violating the rules can be identified and systems for how to appeal defined
(Ibid) Some authors do not separate these from each other and instead they look
at them with their context as two words for the same thing
THE PURPOSE WITH CODES OF ETHICS
There are several reasons for why a company has a code of ethics
To manage or respond to internal organizational activity A code can help
to encourage employees to include particular values in their own
decision-making or to offer help and assistance to employees struggling
with ethical questions in business
A code may be used as a symbolic management tool and provide a
language for conceptualizing the events of organizational activity and
thereby redefine some behavior as problematic and other as preferred
A code may also be used as a mean for making roles and expectations
within the organization clear Within the firm a code of ethics can provide
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a legitimate reason for control and supervision control for the sake of
ethics may prove to be more acceptable in the organization than control
for the sake of profit does however note that codes of ethics can be a
dishonest way of gaining legitimacy in the eyes of shareholders
The goal of the code can also be to control or regulate the behavior of
employees in order to follow legal requirements
Another reason for having a code of ethics might be a wish to manage or
respond to specific stakeholdersrsquo demands or expectations in order to
achieve benefits or to avoid harm to the firm
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6ETHICS TRANING
Ethics training has become more important as organizations have attempted to
ensure that their managers and employees act in ways which avoid legal
wrongdoing and promote a positive climate for employee relations Ethics
training is furthermore according to West et al (1998) an approach meant to
promote ethical behavior to managers and employees and ethics trainingincreases attention to ethical issues and behaviour
Ethics training has a significant influence on the perceptions of conduct among
employees Ethics training also provides circulation of information among the
employees and discussion of new laws and standards of ethics More recent
studies have found that 44 percent of the largest US corporations provide their
employees with some kind of ethics training For most of the employees ethics
training and education occurs approximately every five years
There are four objectives with an ethical training program
The first goal is the fostering of awareness of the ethical components of
managerial decision-making
The second goal is the legitimization of ethical components as an integralpart of such managerial decision-making
A third goal is the provision of conceptual frameworks for analyzing the
ethical components and to help individuals become confident in their use
The final goal of an ethics training program is helping participants to
apply ethical analysis to day-to-day business activities
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During a training program there are many issues that are important to discuss
for example how ethics can be managed and interpreted in the day-to-day
activity of the organization A training program in ethics is a way to improve
the ethics of an organization The following issues should be included in an
ethics-training program
Teach the employees to identify the moral components in their
performance
Clarify the importance of ethics for stakeholders and the organization
Provide methods of outlining analyzing resolving and implementing
moral issues
Avoid or reduce uncertainty about who is responsible for what and to
what degree
Create discuss and resolve actual moral issues
Communicate reinforce clarify and develop the code of conduct and
other ethic measures
Explain and test the use of tools that can be applied during the
development process
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7 Process of Making Ethical Decisions
Ethical decision making refers to the process of evaluating and choosing among
alternatives in a manner consistent with ethical principles In making ethical
decisions it is necessary to
Notice and eliminate unethical options - right vs wrong Ethical thinking
requires a sensitivity to perceive the ethical implications of decisions
Evaluate complex ambiguous and incomplete facts It is often difficult to
obtain all necessary information
Select the best ethical alternative Resolve any ethical dilemmas - right
vs right Not all ethical responses to a situation are equal
Have ethical commitment ethical consciousness and ethical competency
Ethical thinking and decision making takes practice
Future conflict between a persons moral choices and an organizations
ethical decisions are most easily addressed as someone seeks to join the
organization If a person is ready to join a company or business it is
important that he (or she) be presented with the companys core values
and code of conduct (if available) The prospective new member must
then determine if it is possible to reconcile their moral choices with the
organizations ethics as conveyed in the companys values and code of
conduct Agreement to join the company implicitly assumes that this
reconciliation has taken place but it can be made explicit by requiring
agreement to a code of conduct
Given this understanding that should exist between the company and the
individual a change to the companys values and code of conduct should
be given careful consideration Changing the basis for the organizations
ethics in decision making in theory requires a new agreement with each
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individual to reconcile with their personal moral choices In practice this
change can lead to conflict as an individuals morals now lead to choices
that violate the companys decision making ethics
Corporate Ombudsman The corporate ombuds office struggles against a perception It is often
viewed by senior management as a ―non-revenue center and it is oftendepreciated for that reason
There is ―constant pressure on every non-revenue generating office or
department (ethics and compliance officers are familiar with this) over
time particularly in an economic downturn notes attorney Charles LHoward
Some companies have ethics officers Some have ombudsmen Both arehedges against organizational wrongdoing Both offer a place to go for
employees to report corporate misconduct An ombudsman can simply deliver more in the way of confidentiality to
employees than can an ethics or compliance officer mdash something that is
important given that most employees still think they will suffer retaliationif they report wrongdoing Many are happy to go to ethics and
compliance offices mdash but not all Is the wrongdoing being sanctioned fromabove They arenrsquot always sure ―It takes an unusual person to go
forward and just report Howard tells us People will go to the office and
ask a question but itrsquos not the real question Itrsquos more of a test question
The caller might ask about a company policy But after someconversation it turns out that person is not interested in ethics and
compliance policy in general but rather in the companyrsquos kickback policy specifically mdash because the person believes his or her boss may be
taking kickbacks
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CREATING AN ETHICAL WORKPLACE
Business managers in most organizations commonly strive to encourage ethical
practices not only to ensure moral conduct but also to gain whatever business
advantage there may be in having potential consumers and employees regard
the company as ethical Creating distributing and continually improving a
companys code of ethics is one usual step managers can take to establish an
ethical workplace
Another step managers can take is to create a special office or department with
the responsibility of ensuring ethical practices within the organization For
example management at a major supplier of missile systems and aircraft
components has established a corporate ethics office This ethics office is a
tangible sign to all employees that management is serious about encouraging
ethical practices within the company
Another way to promote ethics in the workplace is to provide the work force
with appropriate training Several companies conduct training programs aimed
at encouraging ethical practices within their organizations Such pro grams do
not attempt to teach what is moral or ethical but rather to give business
managers criteria they can use to help determine how ethical a certain action
might be
Finally managers can take responsibility for creating and sustaining conditionsin which people are likely to behave ethically and for minimizing conditions in
which people might be tempted to behave unethically Two practices that
commonly inspire unethical behavior in organizations are giving unusually high
rewards for good performance and unusually severe punishments for poor
performance By eliminating such factors managers can reduce much of the
pressure that people feel to perform unethically They can also promote the
social responsibility of the organization
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8 SOCIAL RESPONSIBILITY OF BUSINESS
Business ethics and social responsibility are often seen as instruments for
improving the functioning of a corporation to add value to business like other
tools It has 3 dimensions
a) Good Governance
b) Corporate social responsibility
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c) Environmental accountability
The top management is not only responsible to envision such a change but to
translate this vision into practises and also make sure that they adopt a balanced
approach towards three dimensions
a) Good Governance
Good governance is an indeterminate term used in development literature
to describe how public institutions conduct public affairs and manage
public resources in order to guarantee the realization of human
rights Governance describes the process of decision-making and the
process by which decisions are implemented (or not implemented) The
termgovernance can apply to corporate international national local
governance or to the interactions between other sectors of society
The concept of good governance often emerges as a model to compare
ineffective economies or political bodies with viable economies and
political bodies Because the most successful governments in the
contemporary world are liberal democratic states concentrated in Europe
and the Americas those countries institutions often set the standards by
which to compare other states institutions Because the term good
governance can be focused on any one form of governance aid
organizations and the authorities of developed countries often will focus
the meaning of good governance to a set of requirement that conform to
the organizations agenda making good governance imply many
different things in many different contexts
The corporations are formed on the basis of division of ownership and
control in which the investor or owner relies on the manager ie CEO to
manage the business on his behalf which implies that principal agent
relationship exists between investor and manager which causes the room
for asymmetric information There should be transparency in the process
The objective of good governance is to have system of controlling and
managing so that the interest of the owner may be protected Therefore
ethical structure has the implication for good governance which means
profitIt is important to make profits within ethical framework Business
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has to be done ethically the profits are to be taken seriously if not it
would be interpreted as if the business is not indulging into good
governance
b) Corporate Social Responsibility
Corporate social responsibility (CSR also called corporate conscience
corporate citizenship social performance or sustainable responsible
business is a form of corporate self-regulation integrated into a business model
CSR policy functions as a built-in self-regulating mechanism whereby business
monitors and ensures its active compliance with the spirit of the law ethical
standards and international norms The goal of CSR is to embrace
responsibility for the companys actions and encourage a positive impact
through its activities on the environment consumers employees communities
stakeholders and all other members of the public sphere
The term corporate social responsibility came into common use in the late
1960s and early 1970s after many multinational corporations formed the term
stakeholder meaning those on whom an organizations activities have an
impact It was used to describe corporate owners beyond shareholders as a
result of an influential book by R Edward Freeman Strategic management a
stakeholder approach in 1984 Proponents argue that corporations make more
long term profits by operating with a perspective while critics argue that CSR
distracts from the economic role of businesses Others argue CSR is merely
window-dressing or an attempt to pre-empt the role of governments as a
watchdog over powerful multinational corporations
CSR is titled to aid an organizations mission as well as a guide to what the
company stands for and will uphold to its consumers Development business
ethics is one of the forms of applied ethics that examines ethical principles and
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moral or ethical problems that can arise in a business environment ISO 26000
is the recognized international standard for CSR Public sector organizations
(the United Nations for example) adhere to the triple bottom line (TBL) It is
widely accepted that CSR adheres to similar principles but with no formal act of
legislation The UN has developed the Principles for Responsible Investment as
guidelines for investing entities
c) Environmental Accountability
As business interacts with its natural environment it draws its resources from
the environment It also influences the environment by its action Earlier
corporate dumped their wastes with impunity in the environment With the
growing awareness ans concern about environmental degradation depletion of
natural resources like water and fossil fuels and the phenomenon of global
warming there is a moral and legal pressure on corporate to realize that the earth
needs to be preserved and looked after so that the future is not affected
It also describes a companyrsquos commitment to be accountable to its environment
Therefore business has to be done ethically and it should be aware of nature to
stop its further degradation by its action
Social responsibility
The term social responsibility means different things to different people
Generally corporate social responsibility is the obligation to take action that
protects and improves the welfare of society as a whole as well as
organizational interests According to the concept of corporate social
responsibility a manager must strive to achieve both organizational and societal
goals
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Current perspectives regarding the fundamentals of social responsibility of
businesses are listed and discussed through (1) the Davis model of corporate
social responsibility (2) areas of corporate social responsibility and (3) varying
opinions on social responsibility
A model of corporate social responsibility that was developed by Keith Davis
provides five propositions that describe why and how businesses should adhere
to the obligation to take action that protects and improves the welfare of society
and the organization
Proposition 1 Social responsibility arises from social power
Proposition 2 Business shall operate as an open system with open
receipt of inputs from society and open disclosure of its operation to the
public
Proposition 3 The social costs and benefits of an activity product or
service shall be thoroughly calculated and considered in deciding whether
to proceed with it
Proposition 4 Social costs related to each activity product or service
shall be passed on to the consumer
Proposition 5 Business institutions as citizens have the responsibility to
become involved in certain social problems that are outside their normal
areas of operation
The areas in which business can become involved to protect and improve the
welfare of society are numerous and diverse Some of the most publicized of
these areas are urban affairs consumer affairs environmental affairs and
employment practices Although numerous businesses are involved in socially
responsible activities much controversy persists about whether such
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involvement is necessary or appropriate There are several arguments for and
against businesses performing socially responsible activities
The best-known argument supporting such activities by business is that becausebusiness is a subset of and exerts a significant impact on society it has the
responsibility to help improve society Since society asks no more and no less of
any of its members why should business be exempt from such responsibility
Additionally profitability and growth go hand in hand with responsible
treatment of employees customers and the community However studies have
not indicated any clear relationship between corporate social responsibility and
profitability
One of the better known arguments against such activities is advanced by the
distinguished economist Milton Friedman Friedman argues that making
business managers simultaneously responsible to business owners for reaching
profit objectives and to society for enhancing societal welfare represents a
conflict of interest that has the potential to cause the demise of business
According to Friedman this demise almost certainly will occur if business
continually is forced to perform socially responsible behavior that is in direct
conflict with private organizational objectives He also argues that to require
business managers to pursue socially responsible objectives may be unethical
since it requires managers to spend money that really belongs to other
individuals
Regardless of which argument or combination of arguments particular managers
might support they generally should make a concerted effort to perform all
legally required socially responsible activities consider voluntarily performing
socially responsible activities beyond those legally required and inform all
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relevant individuals of the extent to which their organization will become
involved in performing social responsibility activities
Federal law requires that businesses perform certain socially responsibleactivities In fact several government agencies have been established and are
maintained to develop such business-related legislation and to make sure the
laws are followed The Environmental Protection Agency does indeed have the
authority to require businesses to adhere to certain socially responsible
environmental standards Adherence to legislated social responsibilities
represents the minimum standard of social responsibility performance that
business leaders must achieve Managers must ask themselves however how
far beyond the minimum they should attempt to go mdash a difficult and complicated
question that entails assessing the positive and negative outcomes of performing
socially responsible activities Only those activities that contribute to the
businesss success while contributing to the welfare of society should be
undertaken
Social Responsiveness
Social responsiveness is the degree of effectiveness and efficiency an
organization displays in pursuing its social responsibilities The greater the
degree of effectiveness and efficiency the more socially responsive the
organization is said to be The socially responsive organization that is both
effective and efficient meets its social responsibilities without wasting
organizational resources in the process Determining exactly which social
responsibilities an organization should pursue and then deciding how to pursue
them are perhaps the two most critical decision-making aspects of maintaining a
high level of social responsiveness within an organization
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That is managers must decide whether their organization should undertake the
activities on its own or acquire the help of outsiders with more expertise in the
area
In addition to decision making various approaches to meeting social obligations
are another determinant of an organizations level of social responsiveness A
desirable and socially responsive approach to meeting social obligations
involves the following
Incorporating social goals into the annual planning process
Seeking comparative industry norms for social programs
Presenting reports to organization members the board of directors and
stockholders on progress in social responsibility
Experimenting with different approaches for measuring social
performance
Attempting to measure the cost of social programs as well as the return
on social program investments
S Prakash Sethi presents three management approaches to meeting social
obligations (1) the social obligation approach (2) the social responsibility
approach and (3) the social responsiveness approach Each of Sethis three
approaches contains behavior that reflects a somewhat different attitude with
regard to businesses performing social responsible activities The social
obligation approach for example considers business as having primarily
economic purposes and confines social responsibility activity mainly to
conformance to existing laws The socially responsible approach sees business
as having both economic and societal goals The social responsiveness approach
considers business as having both societal and economic goals as well as the
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obligation to anticipate upcoming social problems and to work actively to
prevent their appearance
Organizations characterized by attitudes and behaviors consistent with thesocial responsiveness approach generally are more socially responsive than
organizations characterized by attitudes and behaviors consistent with either the
social responsibility approach or the social obligation approach Also
organizations characterized by the social responsibility approach generally
achieve higher levels of social responsiveness than organizations characterized
by the social obligation approach As one moves from the social obligation
approach to the social responsiveness approach management becomes more
proactive Proactive managers will do what is prudent from a business
viewpoint to reduce liabilities whether an action is required by law or not
Areas of Measurement
To be consistent measurements to gauge organizational progress in reaching
socially responsible objectives can be performed The specific areas in which
individual companies actually take such measurements vary of course
depending on the specific objectives of the companies All companies however
probably should take such measurements in at least the following four major
areas
1 Economic function This measurement gives some indication of the
economic contribution the organization is making to society
2 Quality-of-life The measurement of quality of life should focus on
whether the organization is improving or degrading the general quality of
life in society
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3 Social investment The measurement of social investment deals with the
degree to which the organization is investing both money and human
resources to solve community social problems
4 Problem-solving The measurement of problem solving should focus on
the degree to which the organization deals with social problems
Managers in todays business world increasingly need to be aware of two
separate but interrelated concerns mdash business ethics and social responsibility
9 Ethical Corporate Culture
Whenever intolerable business situations arise overseas managers should be
guided by precise statements that spell out the behavior and operating practices
that the company demands In addition codes of conduct must provide clear
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direction about appropriate ethical behavior when the temptation to behave
unethically is strongest
The bland statement in a code of conduct that bribery is unacceptable is useless
unless it is accompanied by specific guidelines for dealing with gift giving
payments to get goods through customs and ―requests from intermediaries
who are hired to ask for bribes
There are three categories of ethical theories
metaethics
normative ethics and
applied ethics
Metaethics is the study of the origin and meaning of ethical concepts Broadly
it deals with metaphysical psychological and linguistic issues
Normative ethics establishes certain moral standards for human behaviorNormative ethics is further classified as teleological deontological and virtue
ethics
Applied ethics deals with specific controversial issues like capital punishment
and nuclear war
With the growing strength of consumer movements and rising levels of
awareness among stakeholders corporations are realizing that stakeholders and
consumers are no longer indifferent to unethical practices like financial
irregularities tax-evasion poor quality products and services kick-backs non-
compliance with environmental issues and hazardous working conditions
Many Indian companies too have recognized the importance of integrity
transparency and open communications
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They believe that the goodwill resulting from adopting and successfully
implementing a code of business ethics will in the long run translate into
economic gains Today investors want to ensure that the companies they invest
in are not only managed properly but also have proper corporate governance
They regard corporate governance as a control mechanism that ensures the
optimum use of the human physical and financial resources of an enterprise
Companies have now begun to integrate ethics into their corporate cultures and
concentrate on putting appropriate corporate governance mechanisms in place
Business Ethics and Corporate Governance discusses the theories of ethics and
corporate governance and explains how they can be applied in various business
situations The book also provides some contemporary case studies to enable the
students and managers to gain a deeper appreciation of the role of ethics andcorporate governance in building successful businesses
10 CONCLUSION
Social responsibility is a voluntary effort on the part of business to take
various steps to satisfy the expectation of the different interest groups
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Public Image - The activities of business towards the welfare of the
society earn goodwill and reputation for the business
Survival and Growth -Every business is a part of the society So for its
survival and
growth support from the society is very much essential Business
utilizes the available resources like power water land roads etc of the
society So it should be the responsibility of every business to spend a
part of its profit for the welfare of the society
Consumer Awareness - Now-a-days consumers have become very
conscious about their rights They protest against the supply of inferior
and harmful products by forming different groups This has made it
obligatory for the business to protect the interest of the consumers by
providing quality products at the most competitive price
CASE STUDY
Zuumlrichs Eco-friendly Waste Management System
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In 1985 the Social Democrat Party of Zuumlrich started an initiative for an
ecological waste management system in association with The Zuumlrich Waste
Department (AWZ) ndash to dispose waste in an eco friendly manner It comprised
of a project called Zuumlrich-Recycling introduction of official trash bags called
Zuumlri-sacksand an information campaign with consumer oriented advice
AWZ made it mandatory for all residents of Zuumlrich to use the Zuumlri-sacks which
had to be purchased from grocery stores for waste disposal It followed the
concept of Pay as you Throwand people were fined if they used bags other than
Zuumlri-sacks
The Zuumlri-sacks were quite expensive and people were wary of throwing more
garbage which resulted in decreased garbage production Collection points were
also set up in the city to collect recyclable waste An information campaign was
started to create awareness among the residents of Zuumlrich city about the
ecological idea behind the waste management program of AWZ The program
had a positive effect on the city and reduced the incinerator waste by about 24
within the first few years It was also successful in reducing the per-capita waste
in Zuumlrich
The (No) Waste Land
One event that grabbed the attention of sports lovers in 2008 was Euro 20083
which was held jointly by Switzerland and Austria between June 7 and June 29
2008 The tournament was played at eight venues ndash four in Austria and four in
Switzerland4
Like other cities where the matches were held Zuumlrich also made several
arrangements such as converting some areas into pedestrian zones and setting
up Fan Mile5 But there was one feature that differentiated Zuumlrich from other
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cities holding the Euro 2008 In Zuumlrich fans were to use returnable glasses for
drinking beer and non-alcoholic beverages were to be sold in recyclable bottles
The New Waste Management System
On December 2 1990 the electorate of Zuumlrich agreed to the new specifications
for waste disposal service The specifications of the ecological waste
management system indicated ways by which the creation of waste could be
avoided and useful materials separated out
Implementing the New System
The new waste management system was implemented in 1991 with the project
Zuumlrich Recyclingthat involved collection of recyclable material like bottles
broken glass metals used oils etc Around 170 user-friendly collection points
were established to make it easier for people to hand over recycling materials
free of charge
By accepting recyclable material free the Waste Department offered the people
of Zuumlrich a financial incentive and motivated them to support Zuumlrich
Recycling
The Waste Management System was successful in changing the waste disposal
method from incineration to an ecological waste management system Over 97
percent of the population of Zuumlrich cooperated with the new system and
accepted the sack charges as per a survey conducted in 1995 Extensive
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publicity was said to be one of the reasons for the high acceptance of the Zuumlri-
sack
BIBLIOGRAPHY
httpwwwcapsimcombusiness-
simulationslandingethicscfmgclid=CIPDpp7C0awCFcN66wodck2cog
httpwwwwisegeekcom
httpwwwutmedustaffjfieservitaresearchbusbookhtm
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 4040
httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020
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there is the chance to change for the better
It is the individual consumer business owner and shareholder who have the
power to insist on change Are you willing to pay a little more to support the
eradication of child labor worldwide or will you pocket the extra dollar you
save and convince yourself that the little that you can do will make no
difference
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5 CODE OF ETHICS
Codes of ethics are statements of values and principles that determine the
purpose of the company They aim to clarify the ethics of the company and to
define its responsibilities to the different groups of stakeholders as well as
determining the responsibilities of its employees The meaning with codes of
ethics is to say ―This is how we expect you to behave whereas the purpose
with codes of conduct is to state the rules determining what must or must not be
done The rules are stated either affirmatively or as prohibitions Penalties for
violating the rules can be identified and systems for how to appeal defined
(Ibid) Some authors do not separate these from each other and instead they look
at them with their context as two words for the same thing
THE PURPOSE WITH CODES OF ETHICS
There are several reasons for why a company has a code of ethics
To manage or respond to internal organizational activity A code can help
to encourage employees to include particular values in their own
decision-making or to offer help and assistance to employees struggling
with ethical questions in business
A code may be used as a symbolic management tool and provide a
language for conceptualizing the events of organizational activity and
thereby redefine some behavior as problematic and other as preferred
A code may also be used as a mean for making roles and expectations
within the organization clear Within the firm a code of ethics can provide
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a legitimate reason for control and supervision control for the sake of
ethics may prove to be more acceptable in the organization than control
for the sake of profit does however note that codes of ethics can be a
dishonest way of gaining legitimacy in the eyes of shareholders
The goal of the code can also be to control or regulate the behavior of
employees in order to follow legal requirements
Another reason for having a code of ethics might be a wish to manage or
respond to specific stakeholdersrsquo demands or expectations in order to
achieve benefits or to avoid harm to the firm
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6ETHICS TRANING
Ethics training has become more important as organizations have attempted to
ensure that their managers and employees act in ways which avoid legal
wrongdoing and promote a positive climate for employee relations Ethics
training is furthermore according to West et al (1998) an approach meant to
promote ethical behavior to managers and employees and ethics trainingincreases attention to ethical issues and behaviour
Ethics training has a significant influence on the perceptions of conduct among
employees Ethics training also provides circulation of information among the
employees and discussion of new laws and standards of ethics More recent
studies have found that 44 percent of the largest US corporations provide their
employees with some kind of ethics training For most of the employees ethics
training and education occurs approximately every five years
There are four objectives with an ethical training program
The first goal is the fostering of awareness of the ethical components of
managerial decision-making
The second goal is the legitimization of ethical components as an integralpart of such managerial decision-making
A third goal is the provision of conceptual frameworks for analyzing the
ethical components and to help individuals become confident in their use
The final goal of an ethics training program is helping participants to
apply ethical analysis to day-to-day business activities
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During a training program there are many issues that are important to discuss
for example how ethics can be managed and interpreted in the day-to-day
activity of the organization A training program in ethics is a way to improve
the ethics of an organization The following issues should be included in an
ethics-training program
Teach the employees to identify the moral components in their
performance
Clarify the importance of ethics for stakeholders and the organization
Provide methods of outlining analyzing resolving and implementing
moral issues
Avoid or reduce uncertainty about who is responsible for what and to
what degree
Create discuss and resolve actual moral issues
Communicate reinforce clarify and develop the code of conduct and
other ethic measures
Explain and test the use of tools that can be applied during the
development process
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7 Process of Making Ethical Decisions
Ethical decision making refers to the process of evaluating and choosing among
alternatives in a manner consistent with ethical principles In making ethical
decisions it is necessary to
Notice and eliminate unethical options - right vs wrong Ethical thinking
requires a sensitivity to perceive the ethical implications of decisions
Evaluate complex ambiguous and incomplete facts It is often difficult to
obtain all necessary information
Select the best ethical alternative Resolve any ethical dilemmas - right
vs right Not all ethical responses to a situation are equal
Have ethical commitment ethical consciousness and ethical competency
Ethical thinking and decision making takes practice
Future conflict between a persons moral choices and an organizations
ethical decisions are most easily addressed as someone seeks to join the
organization If a person is ready to join a company or business it is
important that he (or she) be presented with the companys core values
and code of conduct (if available) The prospective new member must
then determine if it is possible to reconcile their moral choices with the
organizations ethics as conveyed in the companys values and code of
conduct Agreement to join the company implicitly assumes that this
reconciliation has taken place but it can be made explicit by requiring
agreement to a code of conduct
Given this understanding that should exist between the company and the
individual a change to the companys values and code of conduct should
be given careful consideration Changing the basis for the organizations
ethics in decision making in theory requires a new agreement with each
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individual to reconcile with their personal moral choices In practice this
change can lead to conflict as an individuals morals now lead to choices
that violate the companys decision making ethics
Corporate Ombudsman The corporate ombuds office struggles against a perception It is often
viewed by senior management as a ―non-revenue center and it is oftendepreciated for that reason
There is ―constant pressure on every non-revenue generating office or
department (ethics and compliance officers are familiar with this) over
time particularly in an economic downturn notes attorney Charles LHoward
Some companies have ethics officers Some have ombudsmen Both arehedges against organizational wrongdoing Both offer a place to go for
employees to report corporate misconduct An ombudsman can simply deliver more in the way of confidentiality to
employees than can an ethics or compliance officer mdash something that is
important given that most employees still think they will suffer retaliationif they report wrongdoing Many are happy to go to ethics and
compliance offices mdash but not all Is the wrongdoing being sanctioned fromabove They arenrsquot always sure ―It takes an unusual person to go
forward and just report Howard tells us People will go to the office and
ask a question but itrsquos not the real question Itrsquos more of a test question
The caller might ask about a company policy But after someconversation it turns out that person is not interested in ethics and
compliance policy in general but rather in the companyrsquos kickback policy specifically mdash because the person believes his or her boss may be
taking kickbacks
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CREATING AN ETHICAL WORKPLACE
Business managers in most organizations commonly strive to encourage ethical
practices not only to ensure moral conduct but also to gain whatever business
advantage there may be in having potential consumers and employees regard
the company as ethical Creating distributing and continually improving a
companys code of ethics is one usual step managers can take to establish an
ethical workplace
Another step managers can take is to create a special office or department with
the responsibility of ensuring ethical practices within the organization For
example management at a major supplier of missile systems and aircraft
components has established a corporate ethics office This ethics office is a
tangible sign to all employees that management is serious about encouraging
ethical practices within the company
Another way to promote ethics in the workplace is to provide the work force
with appropriate training Several companies conduct training programs aimed
at encouraging ethical practices within their organizations Such pro grams do
not attempt to teach what is moral or ethical but rather to give business
managers criteria they can use to help determine how ethical a certain action
might be
Finally managers can take responsibility for creating and sustaining conditionsin which people are likely to behave ethically and for minimizing conditions in
which people might be tempted to behave unethically Two practices that
commonly inspire unethical behavior in organizations are giving unusually high
rewards for good performance and unusually severe punishments for poor
performance By eliminating such factors managers can reduce much of the
pressure that people feel to perform unethically They can also promote the
social responsibility of the organization
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8 SOCIAL RESPONSIBILITY OF BUSINESS
Business ethics and social responsibility are often seen as instruments for
improving the functioning of a corporation to add value to business like other
tools It has 3 dimensions
a) Good Governance
b) Corporate social responsibility
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c) Environmental accountability
The top management is not only responsible to envision such a change but to
translate this vision into practises and also make sure that they adopt a balanced
approach towards three dimensions
a) Good Governance
Good governance is an indeterminate term used in development literature
to describe how public institutions conduct public affairs and manage
public resources in order to guarantee the realization of human
rights Governance describes the process of decision-making and the
process by which decisions are implemented (or not implemented) The
termgovernance can apply to corporate international national local
governance or to the interactions between other sectors of society
The concept of good governance often emerges as a model to compare
ineffective economies or political bodies with viable economies and
political bodies Because the most successful governments in the
contemporary world are liberal democratic states concentrated in Europe
and the Americas those countries institutions often set the standards by
which to compare other states institutions Because the term good
governance can be focused on any one form of governance aid
organizations and the authorities of developed countries often will focus
the meaning of good governance to a set of requirement that conform to
the organizations agenda making good governance imply many
different things in many different contexts
The corporations are formed on the basis of division of ownership and
control in which the investor or owner relies on the manager ie CEO to
manage the business on his behalf which implies that principal agent
relationship exists between investor and manager which causes the room
for asymmetric information There should be transparency in the process
The objective of good governance is to have system of controlling and
managing so that the interest of the owner may be protected Therefore
ethical structure has the implication for good governance which means
profitIt is important to make profits within ethical framework Business
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has to be done ethically the profits are to be taken seriously if not it
would be interpreted as if the business is not indulging into good
governance
b) Corporate Social Responsibility
Corporate social responsibility (CSR also called corporate conscience
corporate citizenship social performance or sustainable responsible
business is a form of corporate self-regulation integrated into a business model
CSR policy functions as a built-in self-regulating mechanism whereby business
monitors and ensures its active compliance with the spirit of the law ethical
standards and international norms The goal of CSR is to embrace
responsibility for the companys actions and encourage a positive impact
through its activities on the environment consumers employees communities
stakeholders and all other members of the public sphere
The term corporate social responsibility came into common use in the late
1960s and early 1970s after many multinational corporations formed the term
stakeholder meaning those on whom an organizations activities have an
impact It was used to describe corporate owners beyond shareholders as a
result of an influential book by R Edward Freeman Strategic management a
stakeholder approach in 1984 Proponents argue that corporations make more
long term profits by operating with a perspective while critics argue that CSR
distracts from the economic role of businesses Others argue CSR is merely
window-dressing or an attempt to pre-empt the role of governments as a
watchdog over powerful multinational corporations
CSR is titled to aid an organizations mission as well as a guide to what the
company stands for and will uphold to its consumers Development business
ethics is one of the forms of applied ethics that examines ethical principles and
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moral or ethical problems that can arise in a business environment ISO 26000
is the recognized international standard for CSR Public sector organizations
(the United Nations for example) adhere to the triple bottom line (TBL) It is
widely accepted that CSR adheres to similar principles but with no formal act of
legislation The UN has developed the Principles for Responsible Investment as
guidelines for investing entities
c) Environmental Accountability
As business interacts with its natural environment it draws its resources from
the environment It also influences the environment by its action Earlier
corporate dumped their wastes with impunity in the environment With the
growing awareness ans concern about environmental degradation depletion of
natural resources like water and fossil fuels and the phenomenon of global
warming there is a moral and legal pressure on corporate to realize that the earth
needs to be preserved and looked after so that the future is not affected
It also describes a companyrsquos commitment to be accountable to its environment
Therefore business has to be done ethically and it should be aware of nature to
stop its further degradation by its action
Social responsibility
The term social responsibility means different things to different people
Generally corporate social responsibility is the obligation to take action that
protects and improves the welfare of society as a whole as well as
organizational interests According to the concept of corporate social
responsibility a manager must strive to achieve both organizational and societal
goals
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Current perspectives regarding the fundamentals of social responsibility of
businesses are listed and discussed through (1) the Davis model of corporate
social responsibility (2) areas of corporate social responsibility and (3) varying
opinions on social responsibility
A model of corporate social responsibility that was developed by Keith Davis
provides five propositions that describe why and how businesses should adhere
to the obligation to take action that protects and improves the welfare of society
and the organization
Proposition 1 Social responsibility arises from social power
Proposition 2 Business shall operate as an open system with open
receipt of inputs from society and open disclosure of its operation to the
public
Proposition 3 The social costs and benefits of an activity product or
service shall be thoroughly calculated and considered in deciding whether
to proceed with it
Proposition 4 Social costs related to each activity product or service
shall be passed on to the consumer
Proposition 5 Business institutions as citizens have the responsibility to
become involved in certain social problems that are outside their normal
areas of operation
The areas in which business can become involved to protect and improve the
welfare of society are numerous and diverse Some of the most publicized of
these areas are urban affairs consumer affairs environmental affairs and
employment practices Although numerous businesses are involved in socially
responsible activities much controversy persists about whether such
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involvement is necessary or appropriate There are several arguments for and
against businesses performing socially responsible activities
The best-known argument supporting such activities by business is that becausebusiness is a subset of and exerts a significant impact on society it has the
responsibility to help improve society Since society asks no more and no less of
any of its members why should business be exempt from such responsibility
Additionally profitability and growth go hand in hand with responsible
treatment of employees customers and the community However studies have
not indicated any clear relationship between corporate social responsibility and
profitability
One of the better known arguments against such activities is advanced by the
distinguished economist Milton Friedman Friedman argues that making
business managers simultaneously responsible to business owners for reaching
profit objectives and to society for enhancing societal welfare represents a
conflict of interest that has the potential to cause the demise of business
According to Friedman this demise almost certainly will occur if business
continually is forced to perform socially responsible behavior that is in direct
conflict with private organizational objectives He also argues that to require
business managers to pursue socially responsible objectives may be unethical
since it requires managers to spend money that really belongs to other
individuals
Regardless of which argument or combination of arguments particular managers
might support they generally should make a concerted effort to perform all
legally required socially responsible activities consider voluntarily performing
socially responsible activities beyond those legally required and inform all
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relevant individuals of the extent to which their organization will become
involved in performing social responsibility activities
Federal law requires that businesses perform certain socially responsibleactivities In fact several government agencies have been established and are
maintained to develop such business-related legislation and to make sure the
laws are followed The Environmental Protection Agency does indeed have the
authority to require businesses to adhere to certain socially responsible
environmental standards Adherence to legislated social responsibilities
represents the minimum standard of social responsibility performance that
business leaders must achieve Managers must ask themselves however how
far beyond the minimum they should attempt to go mdash a difficult and complicated
question that entails assessing the positive and negative outcomes of performing
socially responsible activities Only those activities that contribute to the
businesss success while contributing to the welfare of society should be
undertaken
Social Responsiveness
Social responsiveness is the degree of effectiveness and efficiency an
organization displays in pursuing its social responsibilities The greater the
degree of effectiveness and efficiency the more socially responsive the
organization is said to be The socially responsive organization that is both
effective and efficient meets its social responsibilities without wasting
organizational resources in the process Determining exactly which social
responsibilities an organization should pursue and then deciding how to pursue
them are perhaps the two most critical decision-making aspects of maintaining a
high level of social responsiveness within an organization
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That is managers must decide whether their organization should undertake the
activities on its own or acquire the help of outsiders with more expertise in the
area
In addition to decision making various approaches to meeting social obligations
are another determinant of an organizations level of social responsiveness A
desirable and socially responsive approach to meeting social obligations
involves the following
Incorporating social goals into the annual planning process
Seeking comparative industry norms for social programs
Presenting reports to organization members the board of directors and
stockholders on progress in social responsibility
Experimenting with different approaches for measuring social
performance
Attempting to measure the cost of social programs as well as the return
on social program investments
S Prakash Sethi presents three management approaches to meeting social
obligations (1) the social obligation approach (2) the social responsibility
approach and (3) the social responsiveness approach Each of Sethis three
approaches contains behavior that reflects a somewhat different attitude with
regard to businesses performing social responsible activities The social
obligation approach for example considers business as having primarily
economic purposes and confines social responsibility activity mainly to
conformance to existing laws The socially responsible approach sees business
as having both economic and societal goals The social responsiveness approach
considers business as having both societal and economic goals as well as the
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obligation to anticipate upcoming social problems and to work actively to
prevent their appearance
Organizations characterized by attitudes and behaviors consistent with thesocial responsiveness approach generally are more socially responsive than
organizations characterized by attitudes and behaviors consistent with either the
social responsibility approach or the social obligation approach Also
organizations characterized by the social responsibility approach generally
achieve higher levels of social responsiveness than organizations characterized
by the social obligation approach As one moves from the social obligation
approach to the social responsiveness approach management becomes more
proactive Proactive managers will do what is prudent from a business
viewpoint to reduce liabilities whether an action is required by law or not
Areas of Measurement
To be consistent measurements to gauge organizational progress in reaching
socially responsible objectives can be performed The specific areas in which
individual companies actually take such measurements vary of course
depending on the specific objectives of the companies All companies however
probably should take such measurements in at least the following four major
areas
1 Economic function This measurement gives some indication of the
economic contribution the organization is making to society
2 Quality-of-life The measurement of quality of life should focus on
whether the organization is improving or degrading the general quality of
life in society
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3 Social investment The measurement of social investment deals with the
degree to which the organization is investing both money and human
resources to solve community social problems
4 Problem-solving The measurement of problem solving should focus on
the degree to which the organization deals with social problems
Managers in todays business world increasingly need to be aware of two
separate but interrelated concerns mdash business ethics and social responsibility
9 Ethical Corporate Culture
Whenever intolerable business situations arise overseas managers should be
guided by precise statements that spell out the behavior and operating practices
that the company demands In addition codes of conduct must provide clear
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direction about appropriate ethical behavior when the temptation to behave
unethically is strongest
The bland statement in a code of conduct that bribery is unacceptable is useless
unless it is accompanied by specific guidelines for dealing with gift giving
payments to get goods through customs and ―requests from intermediaries
who are hired to ask for bribes
There are three categories of ethical theories
metaethics
normative ethics and
applied ethics
Metaethics is the study of the origin and meaning of ethical concepts Broadly
it deals with metaphysical psychological and linguistic issues
Normative ethics establishes certain moral standards for human behaviorNormative ethics is further classified as teleological deontological and virtue
ethics
Applied ethics deals with specific controversial issues like capital punishment
and nuclear war
With the growing strength of consumer movements and rising levels of
awareness among stakeholders corporations are realizing that stakeholders and
consumers are no longer indifferent to unethical practices like financial
irregularities tax-evasion poor quality products and services kick-backs non-
compliance with environmental issues and hazardous working conditions
Many Indian companies too have recognized the importance of integrity
transparency and open communications
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They believe that the goodwill resulting from adopting and successfully
implementing a code of business ethics will in the long run translate into
economic gains Today investors want to ensure that the companies they invest
in are not only managed properly but also have proper corporate governance
They regard corporate governance as a control mechanism that ensures the
optimum use of the human physical and financial resources of an enterprise
Companies have now begun to integrate ethics into their corporate cultures and
concentrate on putting appropriate corporate governance mechanisms in place
Business Ethics and Corporate Governance discusses the theories of ethics and
corporate governance and explains how they can be applied in various business
situations The book also provides some contemporary case studies to enable the
students and managers to gain a deeper appreciation of the role of ethics andcorporate governance in building successful businesses
10 CONCLUSION
Social responsibility is a voluntary effort on the part of business to take
various steps to satisfy the expectation of the different interest groups
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Public Image - The activities of business towards the welfare of the
society earn goodwill and reputation for the business
Survival and Growth -Every business is a part of the society So for its
survival and
growth support from the society is very much essential Business
utilizes the available resources like power water land roads etc of the
society So it should be the responsibility of every business to spend a
part of its profit for the welfare of the society
Consumer Awareness - Now-a-days consumers have become very
conscious about their rights They protest against the supply of inferior
and harmful products by forming different groups This has made it
obligatory for the business to protect the interest of the consumers by
providing quality products at the most competitive price
CASE STUDY
Zuumlrichs Eco-friendly Waste Management System
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In 1985 the Social Democrat Party of Zuumlrich started an initiative for an
ecological waste management system in association with The Zuumlrich Waste
Department (AWZ) ndash to dispose waste in an eco friendly manner It comprised
of a project called Zuumlrich-Recycling introduction of official trash bags called
Zuumlri-sacksand an information campaign with consumer oriented advice
AWZ made it mandatory for all residents of Zuumlrich to use the Zuumlri-sacks which
had to be purchased from grocery stores for waste disposal It followed the
concept of Pay as you Throwand people were fined if they used bags other than
Zuumlri-sacks
The Zuumlri-sacks were quite expensive and people were wary of throwing more
garbage which resulted in decreased garbage production Collection points were
also set up in the city to collect recyclable waste An information campaign was
started to create awareness among the residents of Zuumlrich city about the
ecological idea behind the waste management program of AWZ The program
had a positive effect on the city and reduced the incinerator waste by about 24
within the first few years It was also successful in reducing the per-capita waste
in Zuumlrich
The (No) Waste Land
One event that grabbed the attention of sports lovers in 2008 was Euro 20083
which was held jointly by Switzerland and Austria between June 7 and June 29
2008 The tournament was played at eight venues ndash four in Austria and four in
Switzerland4
Like other cities where the matches were held Zuumlrich also made several
arrangements such as converting some areas into pedestrian zones and setting
up Fan Mile5 But there was one feature that differentiated Zuumlrich from other
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cities holding the Euro 2008 In Zuumlrich fans were to use returnable glasses for
drinking beer and non-alcoholic beverages were to be sold in recyclable bottles
The New Waste Management System
On December 2 1990 the electorate of Zuumlrich agreed to the new specifications
for waste disposal service The specifications of the ecological waste
management system indicated ways by which the creation of waste could be
avoided and useful materials separated out
Implementing the New System
The new waste management system was implemented in 1991 with the project
Zuumlrich Recyclingthat involved collection of recyclable material like bottles
broken glass metals used oils etc Around 170 user-friendly collection points
were established to make it easier for people to hand over recycling materials
free of charge
By accepting recyclable material free the Waste Department offered the people
of Zuumlrich a financial incentive and motivated them to support Zuumlrich
Recycling
The Waste Management System was successful in changing the waste disposal
method from incineration to an ecological waste management system Over 97
percent of the population of Zuumlrich cooperated with the new system and
accepted the sack charges as per a survey conducted in 1995 Extensive
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publicity was said to be one of the reasons for the high acceptance of the Zuumlri-
sack
BIBLIOGRAPHY
httpwwwcapsimcombusiness-
simulationslandingethicscfmgclid=CIPDpp7C0awCFcN66wodck2cog
httpwwwwisegeekcom
httpwwwutmedustaffjfieservitaresearchbusbookhtm
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 4040
httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020
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5 CODE OF ETHICS
Codes of ethics are statements of values and principles that determine the
purpose of the company They aim to clarify the ethics of the company and to
define its responsibilities to the different groups of stakeholders as well as
determining the responsibilities of its employees The meaning with codes of
ethics is to say ―This is how we expect you to behave whereas the purpose
with codes of conduct is to state the rules determining what must or must not be
done The rules are stated either affirmatively or as prohibitions Penalties for
violating the rules can be identified and systems for how to appeal defined
(Ibid) Some authors do not separate these from each other and instead they look
at them with their context as two words for the same thing
THE PURPOSE WITH CODES OF ETHICS
There are several reasons for why a company has a code of ethics
To manage or respond to internal organizational activity A code can help
to encourage employees to include particular values in their own
decision-making or to offer help and assistance to employees struggling
with ethical questions in business
A code may be used as a symbolic management tool and provide a
language for conceptualizing the events of organizational activity and
thereby redefine some behavior as problematic and other as preferred
A code may also be used as a mean for making roles and expectations
within the organization clear Within the firm a code of ethics can provide
832019 Seminar on Business Ethics-FINAL
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18
a legitimate reason for control and supervision control for the sake of
ethics may prove to be more acceptable in the organization than control
for the sake of profit does however note that codes of ethics can be a
dishonest way of gaining legitimacy in the eyes of shareholders
The goal of the code can also be to control or regulate the behavior of
employees in order to follow legal requirements
Another reason for having a code of ethics might be a wish to manage or
respond to specific stakeholdersrsquo demands or expectations in order to
achieve benefits or to avoid harm to the firm
832019 Seminar on Business Ethics-FINAL
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19
6ETHICS TRANING
Ethics training has become more important as organizations have attempted to
ensure that their managers and employees act in ways which avoid legal
wrongdoing and promote a positive climate for employee relations Ethics
training is furthermore according to West et al (1998) an approach meant to
promote ethical behavior to managers and employees and ethics trainingincreases attention to ethical issues and behaviour
Ethics training has a significant influence on the perceptions of conduct among
employees Ethics training also provides circulation of information among the
employees and discussion of new laws and standards of ethics More recent
studies have found that 44 percent of the largest US corporations provide their
employees with some kind of ethics training For most of the employees ethics
training and education occurs approximately every five years
There are four objectives with an ethical training program
The first goal is the fostering of awareness of the ethical components of
managerial decision-making
The second goal is the legitimization of ethical components as an integralpart of such managerial decision-making
A third goal is the provision of conceptual frameworks for analyzing the
ethical components and to help individuals become confident in their use
The final goal of an ethics training program is helping participants to
apply ethical analysis to day-to-day business activities
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2040
20
During a training program there are many issues that are important to discuss
for example how ethics can be managed and interpreted in the day-to-day
activity of the organization A training program in ethics is a way to improve
the ethics of an organization The following issues should be included in an
ethics-training program
Teach the employees to identify the moral components in their
performance
Clarify the importance of ethics for stakeholders and the organization
Provide methods of outlining analyzing resolving and implementing
moral issues
Avoid or reduce uncertainty about who is responsible for what and to
what degree
Create discuss and resolve actual moral issues
Communicate reinforce clarify and develop the code of conduct and
other ethic measures
Explain and test the use of tools that can be applied during the
development process
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21
7 Process of Making Ethical Decisions
Ethical decision making refers to the process of evaluating and choosing among
alternatives in a manner consistent with ethical principles In making ethical
decisions it is necessary to
Notice and eliminate unethical options - right vs wrong Ethical thinking
requires a sensitivity to perceive the ethical implications of decisions
Evaluate complex ambiguous and incomplete facts It is often difficult to
obtain all necessary information
Select the best ethical alternative Resolve any ethical dilemmas - right
vs right Not all ethical responses to a situation are equal
Have ethical commitment ethical consciousness and ethical competency
Ethical thinking and decision making takes practice
Future conflict between a persons moral choices and an organizations
ethical decisions are most easily addressed as someone seeks to join the
organization If a person is ready to join a company or business it is
important that he (or she) be presented with the companys core values
and code of conduct (if available) The prospective new member must
then determine if it is possible to reconcile their moral choices with the
organizations ethics as conveyed in the companys values and code of
conduct Agreement to join the company implicitly assumes that this
reconciliation has taken place but it can be made explicit by requiring
agreement to a code of conduct
Given this understanding that should exist between the company and the
individual a change to the companys values and code of conduct should
be given careful consideration Changing the basis for the organizations
ethics in decision making in theory requires a new agreement with each
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22
individual to reconcile with their personal moral choices In practice this
change can lead to conflict as an individuals morals now lead to choices
that violate the companys decision making ethics
Corporate Ombudsman The corporate ombuds office struggles against a perception It is often
viewed by senior management as a ―non-revenue center and it is oftendepreciated for that reason
There is ―constant pressure on every non-revenue generating office or
department (ethics and compliance officers are familiar with this) over
time particularly in an economic downturn notes attorney Charles LHoward
Some companies have ethics officers Some have ombudsmen Both arehedges against organizational wrongdoing Both offer a place to go for
employees to report corporate misconduct An ombudsman can simply deliver more in the way of confidentiality to
employees than can an ethics or compliance officer mdash something that is
important given that most employees still think they will suffer retaliationif they report wrongdoing Many are happy to go to ethics and
compliance offices mdash but not all Is the wrongdoing being sanctioned fromabove They arenrsquot always sure ―It takes an unusual person to go
forward and just report Howard tells us People will go to the office and
ask a question but itrsquos not the real question Itrsquos more of a test question
The caller might ask about a company policy But after someconversation it turns out that person is not interested in ethics and
compliance policy in general but rather in the companyrsquos kickback policy specifically mdash because the person believes his or her boss may be
taking kickbacks
832019 Seminar on Business Ethics-FINAL
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23
CREATING AN ETHICAL WORKPLACE
Business managers in most organizations commonly strive to encourage ethical
practices not only to ensure moral conduct but also to gain whatever business
advantage there may be in having potential consumers and employees regard
the company as ethical Creating distributing and continually improving a
companys code of ethics is one usual step managers can take to establish an
ethical workplace
Another step managers can take is to create a special office or department with
the responsibility of ensuring ethical practices within the organization For
example management at a major supplier of missile systems and aircraft
components has established a corporate ethics office This ethics office is a
tangible sign to all employees that management is serious about encouraging
ethical practices within the company
Another way to promote ethics in the workplace is to provide the work force
with appropriate training Several companies conduct training programs aimed
at encouraging ethical practices within their organizations Such pro grams do
not attempt to teach what is moral or ethical but rather to give business
managers criteria they can use to help determine how ethical a certain action
might be
Finally managers can take responsibility for creating and sustaining conditionsin which people are likely to behave ethically and for minimizing conditions in
which people might be tempted to behave unethically Two practices that
commonly inspire unethical behavior in organizations are giving unusually high
rewards for good performance and unusually severe punishments for poor
performance By eliminating such factors managers can reduce much of the
pressure that people feel to perform unethically They can also promote the
social responsibility of the organization
832019 Seminar on Business Ethics-FINAL
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8 SOCIAL RESPONSIBILITY OF BUSINESS
Business ethics and social responsibility are often seen as instruments for
improving the functioning of a corporation to add value to business like other
tools It has 3 dimensions
a) Good Governance
b) Corporate social responsibility
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c) Environmental accountability
The top management is not only responsible to envision such a change but to
translate this vision into practises and also make sure that they adopt a balanced
approach towards three dimensions
a) Good Governance
Good governance is an indeterminate term used in development literature
to describe how public institutions conduct public affairs and manage
public resources in order to guarantee the realization of human
rights Governance describes the process of decision-making and the
process by which decisions are implemented (or not implemented) The
termgovernance can apply to corporate international national local
governance or to the interactions between other sectors of society
The concept of good governance often emerges as a model to compare
ineffective economies or political bodies with viable economies and
political bodies Because the most successful governments in the
contemporary world are liberal democratic states concentrated in Europe
and the Americas those countries institutions often set the standards by
which to compare other states institutions Because the term good
governance can be focused on any one form of governance aid
organizations and the authorities of developed countries often will focus
the meaning of good governance to a set of requirement that conform to
the organizations agenda making good governance imply many
different things in many different contexts
The corporations are formed on the basis of division of ownership and
control in which the investor or owner relies on the manager ie CEO to
manage the business on his behalf which implies that principal agent
relationship exists between investor and manager which causes the room
for asymmetric information There should be transparency in the process
The objective of good governance is to have system of controlling and
managing so that the interest of the owner may be protected Therefore
ethical structure has the implication for good governance which means
profitIt is important to make profits within ethical framework Business
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26
has to be done ethically the profits are to be taken seriously if not it
would be interpreted as if the business is not indulging into good
governance
b) Corporate Social Responsibility
Corporate social responsibility (CSR also called corporate conscience
corporate citizenship social performance or sustainable responsible
business is a form of corporate self-regulation integrated into a business model
CSR policy functions as a built-in self-regulating mechanism whereby business
monitors and ensures its active compliance with the spirit of the law ethical
standards and international norms The goal of CSR is to embrace
responsibility for the companys actions and encourage a positive impact
through its activities on the environment consumers employees communities
stakeholders and all other members of the public sphere
The term corporate social responsibility came into common use in the late
1960s and early 1970s after many multinational corporations formed the term
stakeholder meaning those on whom an organizations activities have an
impact It was used to describe corporate owners beyond shareholders as a
result of an influential book by R Edward Freeman Strategic management a
stakeholder approach in 1984 Proponents argue that corporations make more
long term profits by operating with a perspective while critics argue that CSR
distracts from the economic role of businesses Others argue CSR is merely
window-dressing or an attempt to pre-empt the role of governments as a
watchdog over powerful multinational corporations
CSR is titled to aid an organizations mission as well as a guide to what the
company stands for and will uphold to its consumers Development business
ethics is one of the forms of applied ethics that examines ethical principles and
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27
moral or ethical problems that can arise in a business environment ISO 26000
is the recognized international standard for CSR Public sector organizations
(the United Nations for example) adhere to the triple bottom line (TBL) It is
widely accepted that CSR adheres to similar principles but with no formal act of
legislation The UN has developed the Principles for Responsible Investment as
guidelines for investing entities
c) Environmental Accountability
As business interacts with its natural environment it draws its resources from
the environment It also influences the environment by its action Earlier
corporate dumped their wastes with impunity in the environment With the
growing awareness ans concern about environmental degradation depletion of
natural resources like water and fossil fuels and the phenomenon of global
warming there is a moral and legal pressure on corporate to realize that the earth
needs to be preserved and looked after so that the future is not affected
It also describes a companyrsquos commitment to be accountable to its environment
Therefore business has to be done ethically and it should be aware of nature to
stop its further degradation by its action
Social responsibility
The term social responsibility means different things to different people
Generally corporate social responsibility is the obligation to take action that
protects and improves the welfare of society as a whole as well as
organizational interests According to the concept of corporate social
responsibility a manager must strive to achieve both organizational and societal
goals
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Current perspectives regarding the fundamentals of social responsibility of
businesses are listed and discussed through (1) the Davis model of corporate
social responsibility (2) areas of corporate social responsibility and (3) varying
opinions on social responsibility
A model of corporate social responsibility that was developed by Keith Davis
provides five propositions that describe why and how businesses should adhere
to the obligation to take action that protects and improves the welfare of society
and the organization
Proposition 1 Social responsibility arises from social power
Proposition 2 Business shall operate as an open system with open
receipt of inputs from society and open disclosure of its operation to the
public
Proposition 3 The social costs and benefits of an activity product or
service shall be thoroughly calculated and considered in deciding whether
to proceed with it
Proposition 4 Social costs related to each activity product or service
shall be passed on to the consumer
Proposition 5 Business institutions as citizens have the responsibility to
become involved in certain social problems that are outside their normal
areas of operation
The areas in which business can become involved to protect and improve the
welfare of society are numerous and diverse Some of the most publicized of
these areas are urban affairs consumer affairs environmental affairs and
employment practices Although numerous businesses are involved in socially
responsible activities much controversy persists about whether such
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29
involvement is necessary or appropriate There are several arguments for and
against businesses performing socially responsible activities
The best-known argument supporting such activities by business is that becausebusiness is a subset of and exerts a significant impact on society it has the
responsibility to help improve society Since society asks no more and no less of
any of its members why should business be exempt from such responsibility
Additionally profitability and growth go hand in hand with responsible
treatment of employees customers and the community However studies have
not indicated any clear relationship between corporate social responsibility and
profitability
One of the better known arguments against such activities is advanced by the
distinguished economist Milton Friedman Friedman argues that making
business managers simultaneously responsible to business owners for reaching
profit objectives and to society for enhancing societal welfare represents a
conflict of interest that has the potential to cause the demise of business
According to Friedman this demise almost certainly will occur if business
continually is forced to perform socially responsible behavior that is in direct
conflict with private organizational objectives He also argues that to require
business managers to pursue socially responsible objectives may be unethical
since it requires managers to spend money that really belongs to other
individuals
Regardless of which argument or combination of arguments particular managers
might support they generally should make a concerted effort to perform all
legally required socially responsible activities consider voluntarily performing
socially responsible activities beyond those legally required and inform all
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30
relevant individuals of the extent to which their organization will become
involved in performing social responsibility activities
Federal law requires that businesses perform certain socially responsibleactivities In fact several government agencies have been established and are
maintained to develop such business-related legislation and to make sure the
laws are followed The Environmental Protection Agency does indeed have the
authority to require businesses to adhere to certain socially responsible
environmental standards Adherence to legislated social responsibilities
represents the minimum standard of social responsibility performance that
business leaders must achieve Managers must ask themselves however how
far beyond the minimum they should attempt to go mdash a difficult and complicated
question that entails assessing the positive and negative outcomes of performing
socially responsible activities Only those activities that contribute to the
businesss success while contributing to the welfare of society should be
undertaken
Social Responsiveness
Social responsiveness is the degree of effectiveness and efficiency an
organization displays in pursuing its social responsibilities The greater the
degree of effectiveness and efficiency the more socially responsive the
organization is said to be The socially responsive organization that is both
effective and efficient meets its social responsibilities without wasting
organizational resources in the process Determining exactly which social
responsibilities an organization should pursue and then deciding how to pursue
them are perhaps the two most critical decision-making aspects of maintaining a
high level of social responsiveness within an organization
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31
That is managers must decide whether their organization should undertake the
activities on its own or acquire the help of outsiders with more expertise in the
area
In addition to decision making various approaches to meeting social obligations
are another determinant of an organizations level of social responsiveness A
desirable and socially responsive approach to meeting social obligations
involves the following
Incorporating social goals into the annual planning process
Seeking comparative industry norms for social programs
Presenting reports to organization members the board of directors and
stockholders on progress in social responsibility
Experimenting with different approaches for measuring social
performance
Attempting to measure the cost of social programs as well as the return
on social program investments
S Prakash Sethi presents three management approaches to meeting social
obligations (1) the social obligation approach (2) the social responsibility
approach and (3) the social responsiveness approach Each of Sethis three
approaches contains behavior that reflects a somewhat different attitude with
regard to businesses performing social responsible activities The social
obligation approach for example considers business as having primarily
economic purposes and confines social responsibility activity mainly to
conformance to existing laws The socially responsible approach sees business
as having both economic and societal goals The social responsiveness approach
considers business as having both societal and economic goals as well as the
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32
obligation to anticipate upcoming social problems and to work actively to
prevent their appearance
Organizations characterized by attitudes and behaviors consistent with thesocial responsiveness approach generally are more socially responsive than
organizations characterized by attitudes and behaviors consistent with either the
social responsibility approach or the social obligation approach Also
organizations characterized by the social responsibility approach generally
achieve higher levels of social responsiveness than organizations characterized
by the social obligation approach As one moves from the social obligation
approach to the social responsiveness approach management becomes more
proactive Proactive managers will do what is prudent from a business
viewpoint to reduce liabilities whether an action is required by law or not
Areas of Measurement
To be consistent measurements to gauge organizational progress in reaching
socially responsible objectives can be performed The specific areas in which
individual companies actually take such measurements vary of course
depending on the specific objectives of the companies All companies however
probably should take such measurements in at least the following four major
areas
1 Economic function This measurement gives some indication of the
economic contribution the organization is making to society
2 Quality-of-life The measurement of quality of life should focus on
whether the organization is improving or degrading the general quality of
life in society
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33
3 Social investment The measurement of social investment deals with the
degree to which the organization is investing both money and human
resources to solve community social problems
4 Problem-solving The measurement of problem solving should focus on
the degree to which the organization deals with social problems
Managers in todays business world increasingly need to be aware of two
separate but interrelated concerns mdash business ethics and social responsibility
9 Ethical Corporate Culture
Whenever intolerable business situations arise overseas managers should be
guided by precise statements that spell out the behavior and operating practices
that the company demands In addition codes of conduct must provide clear
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34
direction about appropriate ethical behavior when the temptation to behave
unethically is strongest
The bland statement in a code of conduct that bribery is unacceptable is useless
unless it is accompanied by specific guidelines for dealing with gift giving
payments to get goods through customs and ―requests from intermediaries
who are hired to ask for bribes
There are three categories of ethical theories
metaethics
normative ethics and
applied ethics
Metaethics is the study of the origin and meaning of ethical concepts Broadly
it deals with metaphysical psychological and linguistic issues
Normative ethics establishes certain moral standards for human behaviorNormative ethics is further classified as teleological deontological and virtue
ethics
Applied ethics deals with specific controversial issues like capital punishment
and nuclear war
With the growing strength of consumer movements and rising levels of
awareness among stakeholders corporations are realizing that stakeholders and
consumers are no longer indifferent to unethical practices like financial
irregularities tax-evasion poor quality products and services kick-backs non-
compliance with environmental issues and hazardous working conditions
Many Indian companies too have recognized the importance of integrity
transparency and open communications
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35
They believe that the goodwill resulting from adopting and successfully
implementing a code of business ethics will in the long run translate into
economic gains Today investors want to ensure that the companies they invest
in are not only managed properly but also have proper corporate governance
They regard corporate governance as a control mechanism that ensures the
optimum use of the human physical and financial resources of an enterprise
Companies have now begun to integrate ethics into their corporate cultures and
concentrate on putting appropriate corporate governance mechanisms in place
Business Ethics and Corporate Governance discusses the theories of ethics and
corporate governance and explains how they can be applied in various business
situations The book also provides some contemporary case studies to enable the
students and managers to gain a deeper appreciation of the role of ethics andcorporate governance in building successful businesses
10 CONCLUSION
Social responsibility is a voluntary effort on the part of business to take
various steps to satisfy the expectation of the different interest groups
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36
Public Image - The activities of business towards the welfare of the
society earn goodwill and reputation for the business
Survival and Growth -Every business is a part of the society So for its
survival and
growth support from the society is very much essential Business
utilizes the available resources like power water land roads etc of the
society So it should be the responsibility of every business to spend a
part of its profit for the welfare of the society
Consumer Awareness - Now-a-days consumers have become very
conscious about their rights They protest against the supply of inferior
and harmful products by forming different groups This has made it
obligatory for the business to protect the interest of the consumers by
providing quality products at the most competitive price
CASE STUDY
Zuumlrichs Eco-friendly Waste Management System
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In 1985 the Social Democrat Party of Zuumlrich started an initiative for an
ecological waste management system in association with The Zuumlrich Waste
Department (AWZ) ndash to dispose waste in an eco friendly manner It comprised
of a project called Zuumlrich-Recycling introduction of official trash bags called
Zuumlri-sacksand an information campaign with consumer oriented advice
AWZ made it mandatory for all residents of Zuumlrich to use the Zuumlri-sacks which
had to be purchased from grocery stores for waste disposal It followed the
concept of Pay as you Throwand people were fined if they used bags other than
Zuumlri-sacks
The Zuumlri-sacks were quite expensive and people were wary of throwing more
garbage which resulted in decreased garbage production Collection points were
also set up in the city to collect recyclable waste An information campaign was
started to create awareness among the residents of Zuumlrich city about the
ecological idea behind the waste management program of AWZ The program
had a positive effect on the city and reduced the incinerator waste by about 24
within the first few years It was also successful in reducing the per-capita waste
in Zuumlrich
The (No) Waste Land
One event that grabbed the attention of sports lovers in 2008 was Euro 20083
which was held jointly by Switzerland and Austria between June 7 and June 29
2008 The tournament was played at eight venues ndash four in Austria and four in
Switzerland4
Like other cities where the matches were held Zuumlrich also made several
arrangements such as converting some areas into pedestrian zones and setting
up Fan Mile5 But there was one feature that differentiated Zuumlrich from other
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38
cities holding the Euro 2008 In Zuumlrich fans were to use returnable glasses for
drinking beer and non-alcoholic beverages were to be sold in recyclable bottles
The New Waste Management System
On December 2 1990 the electorate of Zuumlrich agreed to the new specifications
for waste disposal service The specifications of the ecological waste
management system indicated ways by which the creation of waste could be
avoided and useful materials separated out
Implementing the New System
The new waste management system was implemented in 1991 with the project
Zuumlrich Recyclingthat involved collection of recyclable material like bottles
broken glass metals used oils etc Around 170 user-friendly collection points
were established to make it easier for people to hand over recycling materials
free of charge
By accepting recyclable material free the Waste Department offered the people
of Zuumlrich a financial incentive and motivated them to support Zuumlrich
Recycling
The Waste Management System was successful in changing the waste disposal
method from incineration to an ecological waste management system Over 97
percent of the population of Zuumlrich cooperated with the new system and
accepted the sack charges as per a survey conducted in 1995 Extensive
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39
publicity was said to be one of the reasons for the high acceptance of the Zuumlri-
sack
BIBLIOGRAPHY
httpwwwcapsimcombusiness-
simulationslandingethicscfmgclid=CIPDpp7C0awCFcN66wodck2cog
httpwwwwisegeekcom
httpwwwutmedustaffjfieservitaresearchbusbookhtm
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 4040
httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020
832019 Seminar on Business Ethics-FINAL
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18
a legitimate reason for control and supervision control for the sake of
ethics may prove to be more acceptable in the organization than control
for the sake of profit does however note that codes of ethics can be a
dishonest way of gaining legitimacy in the eyes of shareholders
The goal of the code can also be to control or regulate the behavior of
employees in order to follow legal requirements
Another reason for having a code of ethics might be a wish to manage or
respond to specific stakeholdersrsquo demands or expectations in order to
achieve benefits or to avoid harm to the firm
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19
6ETHICS TRANING
Ethics training has become more important as organizations have attempted to
ensure that their managers and employees act in ways which avoid legal
wrongdoing and promote a positive climate for employee relations Ethics
training is furthermore according to West et al (1998) an approach meant to
promote ethical behavior to managers and employees and ethics trainingincreases attention to ethical issues and behaviour
Ethics training has a significant influence on the perceptions of conduct among
employees Ethics training also provides circulation of information among the
employees and discussion of new laws and standards of ethics More recent
studies have found that 44 percent of the largest US corporations provide their
employees with some kind of ethics training For most of the employees ethics
training and education occurs approximately every five years
There are four objectives with an ethical training program
The first goal is the fostering of awareness of the ethical components of
managerial decision-making
The second goal is the legitimization of ethical components as an integralpart of such managerial decision-making
A third goal is the provision of conceptual frameworks for analyzing the
ethical components and to help individuals become confident in their use
The final goal of an ethics training program is helping participants to
apply ethical analysis to day-to-day business activities
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20
During a training program there are many issues that are important to discuss
for example how ethics can be managed and interpreted in the day-to-day
activity of the organization A training program in ethics is a way to improve
the ethics of an organization The following issues should be included in an
ethics-training program
Teach the employees to identify the moral components in their
performance
Clarify the importance of ethics for stakeholders and the organization
Provide methods of outlining analyzing resolving and implementing
moral issues
Avoid or reduce uncertainty about who is responsible for what and to
what degree
Create discuss and resolve actual moral issues
Communicate reinforce clarify and develop the code of conduct and
other ethic measures
Explain and test the use of tools that can be applied during the
development process
832019 Seminar on Business Ethics-FINAL
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21
7 Process of Making Ethical Decisions
Ethical decision making refers to the process of evaluating and choosing among
alternatives in a manner consistent with ethical principles In making ethical
decisions it is necessary to
Notice and eliminate unethical options - right vs wrong Ethical thinking
requires a sensitivity to perceive the ethical implications of decisions
Evaluate complex ambiguous and incomplete facts It is often difficult to
obtain all necessary information
Select the best ethical alternative Resolve any ethical dilemmas - right
vs right Not all ethical responses to a situation are equal
Have ethical commitment ethical consciousness and ethical competency
Ethical thinking and decision making takes practice
Future conflict between a persons moral choices and an organizations
ethical decisions are most easily addressed as someone seeks to join the
organization If a person is ready to join a company or business it is
important that he (or she) be presented with the companys core values
and code of conduct (if available) The prospective new member must
then determine if it is possible to reconcile their moral choices with the
organizations ethics as conveyed in the companys values and code of
conduct Agreement to join the company implicitly assumes that this
reconciliation has taken place but it can be made explicit by requiring
agreement to a code of conduct
Given this understanding that should exist between the company and the
individual a change to the companys values and code of conduct should
be given careful consideration Changing the basis for the organizations
ethics in decision making in theory requires a new agreement with each
832019 Seminar on Business Ethics-FINAL
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22
individual to reconcile with their personal moral choices In practice this
change can lead to conflict as an individuals morals now lead to choices
that violate the companys decision making ethics
Corporate Ombudsman The corporate ombuds office struggles against a perception It is often
viewed by senior management as a ―non-revenue center and it is oftendepreciated for that reason
There is ―constant pressure on every non-revenue generating office or
department (ethics and compliance officers are familiar with this) over
time particularly in an economic downturn notes attorney Charles LHoward
Some companies have ethics officers Some have ombudsmen Both arehedges against organizational wrongdoing Both offer a place to go for
employees to report corporate misconduct An ombudsman can simply deliver more in the way of confidentiality to
employees than can an ethics or compliance officer mdash something that is
important given that most employees still think they will suffer retaliationif they report wrongdoing Many are happy to go to ethics and
compliance offices mdash but not all Is the wrongdoing being sanctioned fromabove They arenrsquot always sure ―It takes an unusual person to go
forward and just report Howard tells us People will go to the office and
ask a question but itrsquos not the real question Itrsquos more of a test question
The caller might ask about a company policy But after someconversation it turns out that person is not interested in ethics and
compliance policy in general but rather in the companyrsquos kickback policy specifically mdash because the person believes his or her boss may be
taking kickbacks
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2340
23
CREATING AN ETHICAL WORKPLACE
Business managers in most organizations commonly strive to encourage ethical
practices not only to ensure moral conduct but also to gain whatever business
advantage there may be in having potential consumers and employees regard
the company as ethical Creating distributing and continually improving a
companys code of ethics is one usual step managers can take to establish an
ethical workplace
Another step managers can take is to create a special office or department with
the responsibility of ensuring ethical practices within the organization For
example management at a major supplier of missile systems and aircraft
components has established a corporate ethics office This ethics office is a
tangible sign to all employees that management is serious about encouraging
ethical practices within the company
Another way to promote ethics in the workplace is to provide the work force
with appropriate training Several companies conduct training programs aimed
at encouraging ethical practices within their organizations Such pro grams do
not attempt to teach what is moral or ethical but rather to give business
managers criteria they can use to help determine how ethical a certain action
might be
Finally managers can take responsibility for creating and sustaining conditionsin which people are likely to behave ethically and for minimizing conditions in
which people might be tempted to behave unethically Two practices that
commonly inspire unethical behavior in organizations are giving unusually high
rewards for good performance and unusually severe punishments for poor
performance By eliminating such factors managers can reduce much of the
pressure that people feel to perform unethically They can also promote the
social responsibility of the organization
832019 Seminar on Business Ethics-FINAL
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24
8 SOCIAL RESPONSIBILITY OF BUSINESS
Business ethics and social responsibility are often seen as instruments for
improving the functioning of a corporation to add value to business like other
tools It has 3 dimensions
a) Good Governance
b) Corporate social responsibility
832019 Seminar on Business Ethics-FINAL
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25
c) Environmental accountability
The top management is not only responsible to envision such a change but to
translate this vision into practises and also make sure that they adopt a balanced
approach towards three dimensions
a) Good Governance
Good governance is an indeterminate term used in development literature
to describe how public institutions conduct public affairs and manage
public resources in order to guarantee the realization of human
rights Governance describes the process of decision-making and the
process by which decisions are implemented (or not implemented) The
termgovernance can apply to corporate international national local
governance or to the interactions between other sectors of society
The concept of good governance often emerges as a model to compare
ineffective economies or political bodies with viable economies and
political bodies Because the most successful governments in the
contemporary world are liberal democratic states concentrated in Europe
and the Americas those countries institutions often set the standards by
which to compare other states institutions Because the term good
governance can be focused on any one form of governance aid
organizations and the authorities of developed countries often will focus
the meaning of good governance to a set of requirement that conform to
the organizations agenda making good governance imply many
different things in many different contexts
The corporations are formed on the basis of division of ownership and
control in which the investor or owner relies on the manager ie CEO to
manage the business on his behalf which implies that principal agent
relationship exists between investor and manager which causes the room
for asymmetric information There should be transparency in the process
The objective of good governance is to have system of controlling and
managing so that the interest of the owner may be protected Therefore
ethical structure has the implication for good governance which means
profitIt is important to make profits within ethical framework Business
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26
has to be done ethically the profits are to be taken seriously if not it
would be interpreted as if the business is not indulging into good
governance
b) Corporate Social Responsibility
Corporate social responsibility (CSR also called corporate conscience
corporate citizenship social performance or sustainable responsible
business is a form of corporate self-regulation integrated into a business model
CSR policy functions as a built-in self-regulating mechanism whereby business
monitors and ensures its active compliance with the spirit of the law ethical
standards and international norms The goal of CSR is to embrace
responsibility for the companys actions and encourage a positive impact
through its activities on the environment consumers employees communities
stakeholders and all other members of the public sphere
The term corporate social responsibility came into common use in the late
1960s and early 1970s after many multinational corporations formed the term
stakeholder meaning those on whom an organizations activities have an
impact It was used to describe corporate owners beyond shareholders as a
result of an influential book by R Edward Freeman Strategic management a
stakeholder approach in 1984 Proponents argue that corporations make more
long term profits by operating with a perspective while critics argue that CSR
distracts from the economic role of businesses Others argue CSR is merely
window-dressing or an attempt to pre-empt the role of governments as a
watchdog over powerful multinational corporations
CSR is titled to aid an organizations mission as well as a guide to what the
company stands for and will uphold to its consumers Development business
ethics is one of the forms of applied ethics that examines ethical principles and
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27
moral or ethical problems that can arise in a business environment ISO 26000
is the recognized international standard for CSR Public sector organizations
(the United Nations for example) adhere to the triple bottom line (TBL) It is
widely accepted that CSR adheres to similar principles but with no formal act of
legislation The UN has developed the Principles for Responsible Investment as
guidelines for investing entities
c) Environmental Accountability
As business interacts with its natural environment it draws its resources from
the environment It also influences the environment by its action Earlier
corporate dumped their wastes with impunity in the environment With the
growing awareness ans concern about environmental degradation depletion of
natural resources like water and fossil fuels and the phenomenon of global
warming there is a moral and legal pressure on corporate to realize that the earth
needs to be preserved and looked after so that the future is not affected
It also describes a companyrsquos commitment to be accountable to its environment
Therefore business has to be done ethically and it should be aware of nature to
stop its further degradation by its action
Social responsibility
The term social responsibility means different things to different people
Generally corporate social responsibility is the obligation to take action that
protects and improves the welfare of society as a whole as well as
organizational interests According to the concept of corporate social
responsibility a manager must strive to achieve both organizational and societal
goals
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Current perspectives regarding the fundamentals of social responsibility of
businesses are listed and discussed through (1) the Davis model of corporate
social responsibility (2) areas of corporate social responsibility and (3) varying
opinions on social responsibility
A model of corporate social responsibility that was developed by Keith Davis
provides five propositions that describe why and how businesses should adhere
to the obligation to take action that protects and improves the welfare of society
and the organization
Proposition 1 Social responsibility arises from social power
Proposition 2 Business shall operate as an open system with open
receipt of inputs from society and open disclosure of its operation to the
public
Proposition 3 The social costs and benefits of an activity product or
service shall be thoroughly calculated and considered in deciding whether
to proceed with it
Proposition 4 Social costs related to each activity product or service
shall be passed on to the consumer
Proposition 5 Business institutions as citizens have the responsibility to
become involved in certain social problems that are outside their normal
areas of operation
The areas in which business can become involved to protect and improve the
welfare of society are numerous and diverse Some of the most publicized of
these areas are urban affairs consumer affairs environmental affairs and
employment practices Although numerous businesses are involved in socially
responsible activities much controversy persists about whether such
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29
involvement is necessary or appropriate There are several arguments for and
against businesses performing socially responsible activities
The best-known argument supporting such activities by business is that becausebusiness is a subset of and exerts a significant impact on society it has the
responsibility to help improve society Since society asks no more and no less of
any of its members why should business be exempt from such responsibility
Additionally profitability and growth go hand in hand with responsible
treatment of employees customers and the community However studies have
not indicated any clear relationship between corporate social responsibility and
profitability
One of the better known arguments against such activities is advanced by the
distinguished economist Milton Friedman Friedman argues that making
business managers simultaneously responsible to business owners for reaching
profit objectives and to society for enhancing societal welfare represents a
conflict of interest that has the potential to cause the demise of business
According to Friedman this demise almost certainly will occur if business
continually is forced to perform socially responsible behavior that is in direct
conflict with private organizational objectives He also argues that to require
business managers to pursue socially responsible objectives may be unethical
since it requires managers to spend money that really belongs to other
individuals
Regardless of which argument or combination of arguments particular managers
might support they generally should make a concerted effort to perform all
legally required socially responsible activities consider voluntarily performing
socially responsible activities beyond those legally required and inform all
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relevant individuals of the extent to which their organization will become
involved in performing social responsibility activities
Federal law requires that businesses perform certain socially responsibleactivities In fact several government agencies have been established and are
maintained to develop such business-related legislation and to make sure the
laws are followed The Environmental Protection Agency does indeed have the
authority to require businesses to adhere to certain socially responsible
environmental standards Adherence to legislated social responsibilities
represents the minimum standard of social responsibility performance that
business leaders must achieve Managers must ask themselves however how
far beyond the minimum they should attempt to go mdash a difficult and complicated
question that entails assessing the positive and negative outcomes of performing
socially responsible activities Only those activities that contribute to the
businesss success while contributing to the welfare of society should be
undertaken
Social Responsiveness
Social responsiveness is the degree of effectiveness and efficiency an
organization displays in pursuing its social responsibilities The greater the
degree of effectiveness and efficiency the more socially responsive the
organization is said to be The socially responsive organization that is both
effective and efficient meets its social responsibilities without wasting
organizational resources in the process Determining exactly which social
responsibilities an organization should pursue and then deciding how to pursue
them are perhaps the two most critical decision-making aspects of maintaining a
high level of social responsiveness within an organization
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That is managers must decide whether their organization should undertake the
activities on its own or acquire the help of outsiders with more expertise in the
area
In addition to decision making various approaches to meeting social obligations
are another determinant of an organizations level of social responsiveness A
desirable and socially responsive approach to meeting social obligations
involves the following
Incorporating social goals into the annual planning process
Seeking comparative industry norms for social programs
Presenting reports to organization members the board of directors and
stockholders on progress in social responsibility
Experimenting with different approaches for measuring social
performance
Attempting to measure the cost of social programs as well as the return
on social program investments
S Prakash Sethi presents three management approaches to meeting social
obligations (1) the social obligation approach (2) the social responsibility
approach and (3) the social responsiveness approach Each of Sethis three
approaches contains behavior that reflects a somewhat different attitude with
regard to businesses performing social responsible activities The social
obligation approach for example considers business as having primarily
economic purposes and confines social responsibility activity mainly to
conformance to existing laws The socially responsible approach sees business
as having both economic and societal goals The social responsiveness approach
considers business as having both societal and economic goals as well as the
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obligation to anticipate upcoming social problems and to work actively to
prevent their appearance
Organizations characterized by attitudes and behaviors consistent with thesocial responsiveness approach generally are more socially responsive than
organizations characterized by attitudes and behaviors consistent with either the
social responsibility approach or the social obligation approach Also
organizations characterized by the social responsibility approach generally
achieve higher levels of social responsiveness than organizations characterized
by the social obligation approach As one moves from the social obligation
approach to the social responsiveness approach management becomes more
proactive Proactive managers will do what is prudent from a business
viewpoint to reduce liabilities whether an action is required by law or not
Areas of Measurement
To be consistent measurements to gauge organizational progress in reaching
socially responsible objectives can be performed The specific areas in which
individual companies actually take such measurements vary of course
depending on the specific objectives of the companies All companies however
probably should take such measurements in at least the following four major
areas
1 Economic function This measurement gives some indication of the
economic contribution the organization is making to society
2 Quality-of-life The measurement of quality of life should focus on
whether the organization is improving or degrading the general quality of
life in society
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3 Social investment The measurement of social investment deals with the
degree to which the organization is investing both money and human
resources to solve community social problems
4 Problem-solving The measurement of problem solving should focus on
the degree to which the organization deals with social problems
Managers in todays business world increasingly need to be aware of two
separate but interrelated concerns mdash business ethics and social responsibility
9 Ethical Corporate Culture
Whenever intolerable business situations arise overseas managers should be
guided by precise statements that spell out the behavior and operating practices
that the company demands In addition codes of conduct must provide clear
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direction about appropriate ethical behavior when the temptation to behave
unethically is strongest
The bland statement in a code of conduct that bribery is unacceptable is useless
unless it is accompanied by specific guidelines for dealing with gift giving
payments to get goods through customs and ―requests from intermediaries
who are hired to ask for bribes
There are three categories of ethical theories
metaethics
normative ethics and
applied ethics
Metaethics is the study of the origin and meaning of ethical concepts Broadly
it deals with metaphysical psychological and linguistic issues
Normative ethics establishes certain moral standards for human behaviorNormative ethics is further classified as teleological deontological and virtue
ethics
Applied ethics deals with specific controversial issues like capital punishment
and nuclear war
With the growing strength of consumer movements and rising levels of
awareness among stakeholders corporations are realizing that stakeholders and
consumers are no longer indifferent to unethical practices like financial
irregularities tax-evasion poor quality products and services kick-backs non-
compliance with environmental issues and hazardous working conditions
Many Indian companies too have recognized the importance of integrity
transparency and open communications
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They believe that the goodwill resulting from adopting and successfully
implementing a code of business ethics will in the long run translate into
economic gains Today investors want to ensure that the companies they invest
in are not only managed properly but also have proper corporate governance
They regard corporate governance as a control mechanism that ensures the
optimum use of the human physical and financial resources of an enterprise
Companies have now begun to integrate ethics into their corporate cultures and
concentrate on putting appropriate corporate governance mechanisms in place
Business Ethics and Corporate Governance discusses the theories of ethics and
corporate governance and explains how they can be applied in various business
situations The book also provides some contemporary case studies to enable the
students and managers to gain a deeper appreciation of the role of ethics andcorporate governance in building successful businesses
10 CONCLUSION
Social responsibility is a voluntary effort on the part of business to take
various steps to satisfy the expectation of the different interest groups
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Public Image - The activities of business towards the welfare of the
society earn goodwill and reputation for the business
Survival and Growth -Every business is a part of the society So for its
survival and
growth support from the society is very much essential Business
utilizes the available resources like power water land roads etc of the
society So it should be the responsibility of every business to spend a
part of its profit for the welfare of the society
Consumer Awareness - Now-a-days consumers have become very
conscious about their rights They protest against the supply of inferior
and harmful products by forming different groups This has made it
obligatory for the business to protect the interest of the consumers by
providing quality products at the most competitive price
CASE STUDY
Zuumlrichs Eco-friendly Waste Management System
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In 1985 the Social Democrat Party of Zuumlrich started an initiative for an
ecological waste management system in association with The Zuumlrich Waste
Department (AWZ) ndash to dispose waste in an eco friendly manner It comprised
of a project called Zuumlrich-Recycling introduction of official trash bags called
Zuumlri-sacksand an information campaign with consumer oriented advice
AWZ made it mandatory for all residents of Zuumlrich to use the Zuumlri-sacks which
had to be purchased from grocery stores for waste disposal It followed the
concept of Pay as you Throwand people were fined if they used bags other than
Zuumlri-sacks
The Zuumlri-sacks were quite expensive and people were wary of throwing more
garbage which resulted in decreased garbage production Collection points were
also set up in the city to collect recyclable waste An information campaign was
started to create awareness among the residents of Zuumlrich city about the
ecological idea behind the waste management program of AWZ The program
had a positive effect on the city and reduced the incinerator waste by about 24
within the first few years It was also successful in reducing the per-capita waste
in Zuumlrich
The (No) Waste Land
One event that grabbed the attention of sports lovers in 2008 was Euro 20083
which was held jointly by Switzerland and Austria between June 7 and June 29
2008 The tournament was played at eight venues ndash four in Austria and four in
Switzerland4
Like other cities where the matches were held Zuumlrich also made several
arrangements such as converting some areas into pedestrian zones and setting
up Fan Mile5 But there was one feature that differentiated Zuumlrich from other
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cities holding the Euro 2008 In Zuumlrich fans were to use returnable glasses for
drinking beer and non-alcoholic beverages were to be sold in recyclable bottles
The New Waste Management System
On December 2 1990 the electorate of Zuumlrich agreed to the new specifications
for waste disposal service The specifications of the ecological waste
management system indicated ways by which the creation of waste could be
avoided and useful materials separated out
Implementing the New System
The new waste management system was implemented in 1991 with the project
Zuumlrich Recyclingthat involved collection of recyclable material like bottles
broken glass metals used oils etc Around 170 user-friendly collection points
were established to make it easier for people to hand over recycling materials
free of charge
By accepting recyclable material free the Waste Department offered the people
of Zuumlrich a financial incentive and motivated them to support Zuumlrich
Recycling
The Waste Management System was successful in changing the waste disposal
method from incineration to an ecological waste management system Over 97
percent of the population of Zuumlrich cooperated with the new system and
accepted the sack charges as per a survey conducted in 1995 Extensive
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publicity was said to be one of the reasons for the high acceptance of the Zuumlri-
sack
BIBLIOGRAPHY
httpwwwcapsimcombusiness-
simulationslandingethicscfmgclid=CIPDpp7C0awCFcN66wodck2cog
httpwwwwisegeekcom
httpwwwutmedustaffjfieservitaresearchbusbookhtm
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 4040
httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020
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19
6ETHICS TRANING
Ethics training has become more important as organizations have attempted to
ensure that their managers and employees act in ways which avoid legal
wrongdoing and promote a positive climate for employee relations Ethics
training is furthermore according to West et al (1998) an approach meant to
promote ethical behavior to managers and employees and ethics trainingincreases attention to ethical issues and behaviour
Ethics training has a significant influence on the perceptions of conduct among
employees Ethics training also provides circulation of information among the
employees and discussion of new laws and standards of ethics More recent
studies have found that 44 percent of the largest US corporations provide their
employees with some kind of ethics training For most of the employees ethics
training and education occurs approximately every five years
There are four objectives with an ethical training program
The first goal is the fostering of awareness of the ethical components of
managerial decision-making
The second goal is the legitimization of ethical components as an integralpart of such managerial decision-making
A third goal is the provision of conceptual frameworks for analyzing the
ethical components and to help individuals become confident in their use
The final goal of an ethics training program is helping participants to
apply ethical analysis to day-to-day business activities
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During a training program there are many issues that are important to discuss
for example how ethics can be managed and interpreted in the day-to-day
activity of the organization A training program in ethics is a way to improve
the ethics of an organization The following issues should be included in an
ethics-training program
Teach the employees to identify the moral components in their
performance
Clarify the importance of ethics for stakeholders and the organization
Provide methods of outlining analyzing resolving and implementing
moral issues
Avoid or reduce uncertainty about who is responsible for what and to
what degree
Create discuss and resolve actual moral issues
Communicate reinforce clarify and develop the code of conduct and
other ethic measures
Explain and test the use of tools that can be applied during the
development process
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7 Process of Making Ethical Decisions
Ethical decision making refers to the process of evaluating and choosing among
alternatives in a manner consistent with ethical principles In making ethical
decisions it is necessary to
Notice and eliminate unethical options - right vs wrong Ethical thinking
requires a sensitivity to perceive the ethical implications of decisions
Evaluate complex ambiguous and incomplete facts It is often difficult to
obtain all necessary information
Select the best ethical alternative Resolve any ethical dilemmas - right
vs right Not all ethical responses to a situation are equal
Have ethical commitment ethical consciousness and ethical competency
Ethical thinking and decision making takes practice
Future conflict between a persons moral choices and an organizations
ethical decisions are most easily addressed as someone seeks to join the
organization If a person is ready to join a company or business it is
important that he (or she) be presented with the companys core values
and code of conduct (if available) The prospective new member must
then determine if it is possible to reconcile their moral choices with the
organizations ethics as conveyed in the companys values and code of
conduct Agreement to join the company implicitly assumes that this
reconciliation has taken place but it can be made explicit by requiring
agreement to a code of conduct
Given this understanding that should exist between the company and the
individual a change to the companys values and code of conduct should
be given careful consideration Changing the basis for the organizations
ethics in decision making in theory requires a new agreement with each
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individual to reconcile with their personal moral choices In practice this
change can lead to conflict as an individuals morals now lead to choices
that violate the companys decision making ethics
Corporate Ombudsman The corporate ombuds office struggles against a perception It is often
viewed by senior management as a ―non-revenue center and it is oftendepreciated for that reason
There is ―constant pressure on every non-revenue generating office or
department (ethics and compliance officers are familiar with this) over
time particularly in an economic downturn notes attorney Charles LHoward
Some companies have ethics officers Some have ombudsmen Both arehedges against organizational wrongdoing Both offer a place to go for
employees to report corporate misconduct An ombudsman can simply deliver more in the way of confidentiality to
employees than can an ethics or compliance officer mdash something that is
important given that most employees still think they will suffer retaliationif they report wrongdoing Many are happy to go to ethics and
compliance offices mdash but not all Is the wrongdoing being sanctioned fromabove They arenrsquot always sure ―It takes an unusual person to go
forward and just report Howard tells us People will go to the office and
ask a question but itrsquos not the real question Itrsquos more of a test question
The caller might ask about a company policy But after someconversation it turns out that person is not interested in ethics and
compliance policy in general but rather in the companyrsquos kickback policy specifically mdash because the person believes his or her boss may be
taking kickbacks
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CREATING AN ETHICAL WORKPLACE
Business managers in most organizations commonly strive to encourage ethical
practices not only to ensure moral conduct but also to gain whatever business
advantage there may be in having potential consumers and employees regard
the company as ethical Creating distributing and continually improving a
companys code of ethics is one usual step managers can take to establish an
ethical workplace
Another step managers can take is to create a special office or department with
the responsibility of ensuring ethical practices within the organization For
example management at a major supplier of missile systems and aircraft
components has established a corporate ethics office This ethics office is a
tangible sign to all employees that management is serious about encouraging
ethical practices within the company
Another way to promote ethics in the workplace is to provide the work force
with appropriate training Several companies conduct training programs aimed
at encouraging ethical practices within their organizations Such pro grams do
not attempt to teach what is moral or ethical but rather to give business
managers criteria they can use to help determine how ethical a certain action
might be
Finally managers can take responsibility for creating and sustaining conditionsin which people are likely to behave ethically and for minimizing conditions in
which people might be tempted to behave unethically Two practices that
commonly inspire unethical behavior in organizations are giving unusually high
rewards for good performance and unusually severe punishments for poor
performance By eliminating such factors managers can reduce much of the
pressure that people feel to perform unethically They can also promote the
social responsibility of the organization
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24
8 SOCIAL RESPONSIBILITY OF BUSINESS
Business ethics and social responsibility are often seen as instruments for
improving the functioning of a corporation to add value to business like other
tools It has 3 dimensions
a) Good Governance
b) Corporate social responsibility
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c) Environmental accountability
The top management is not only responsible to envision such a change but to
translate this vision into practises and also make sure that they adopt a balanced
approach towards three dimensions
a) Good Governance
Good governance is an indeterminate term used in development literature
to describe how public institutions conduct public affairs and manage
public resources in order to guarantee the realization of human
rights Governance describes the process of decision-making and the
process by which decisions are implemented (or not implemented) The
termgovernance can apply to corporate international national local
governance or to the interactions between other sectors of society
The concept of good governance often emerges as a model to compare
ineffective economies or political bodies with viable economies and
political bodies Because the most successful governments in the
contemporary world are liberal democratic states concentrated in Europe
and the Americas those countries institutions often set the standards by
which to compare other states institutions Because the term good
governance can be focused on any one form of governance aid
organizations and the authorities of developed countries often will focus
the meaning of good governance to a set of requirement that conform to
the organizations agenda making good governance imply many
different things in many different contexts
The corporations are formed on the basis of division of ownership and
control in which the investor or owner relies on the manager ie CEO to
manage the business on his behalf which implies that principal agent
relationship exists between investor and manager which causes the room
for asymmetric information There should be transparency in the process
The objective of good governance is to have system of controlling and
managing so that the interest of the owner may be protected Therefore
ethical structure has the implication for good governance which means
profitIt is important to make profits within ethical framework Business
832019 Seminar on Business Ethics-FINAL
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26
has to be done ethically the profits are to be taken seriously if not it
would be interpreted as if the business is not indulging into good
governance
b) Corporate Social Responsibility
Corporate social responsibility (CSR also called corporate conscience
corporate citizenship social performance or sustainable responsible
business is a form of corporate self-regulation integrated into a business model
CSR policy functions as a built-in self-regulating mechanism whereby business
monitors and ensures its active compliance with the spirit of the law ethical
standards and international norms The goal of CSR is to embrace
responsibility for the companys actions and encourage a positive impact
through its activities on the environment consumers employees communities
stakeholders and all other members of the public sphere
The term corporate social responsibility came into common use in the late
1960s and early 1970s after many multinational corporations formed the term
stakeholder meaning those on whom an organizations activities have an
impact It was used to describe corporate owners beyond shareholders as a
result of an influential book by R Edward Freeman Strategic management a
stakeholder approach in 1984 Proponents argue that corporations make more
long term profits by operating with a perspective while critics argue that CSR
distracts from the economic role of businesses Others argue CSR is merely
window-dressing or an attempt to pre-empt the role of governments as a
watchdog over powerful multinational corporations
CSR is titled to aid an organizations mission as well as a guide to what the
company stands for and will uphold to its consumers Development business
ethics is one of the forms of applied ethics that examines ethical principles and
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2740
27
moral or ethical problems that can arise in a business environment ISO 26000
is the recognized international standard for CSR Public sector organizations
(the United Nations for example) adhere to the triple bottom line (TBL) It is
widely accepted that CSR adheres to similar principles but with no formal act of
legislation The UN has developed the Principles for Responsible Investment as
guidelines for investing entities
c) Environmental Accountability
As business interacts with its natural environment it draws its resources from
the environment It also influences the environment by its action Earlier
corporate dumped their wastes with impunity in the environment With the
growing awareness ans concern about environmental degradation depletion of
natural resources like water and fossil fuels and the phenomenon of global
warming there is a moral and legal pressure on corporate to realize that the earth
needs to be preserved and looked after so that the future is not affected
It also describes a companyrsquos commitment to be accountable to its environment
Therefore business has to be done ethically and it should be aware of nature to
stop its further degradation by its action
Social responsibility
The term social responsibility means different things to different people
Generally corporate social responsibility is the obligation to take action that
protects and improves the welfare of society as a whole as well as
organizational interests According to the concept of corporate social
responsibility a manager must strive to achieve both organizational and societal
goals
832019 Seminar on Business Ethics-FINAL
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28
Current perspectives regarding the fundamentals of social responsibility of
businesses are listed and discussed through (1) the Davis model of corporate
social responsibility (2) areas of corporate social responsibility and (3) varying
opinions on social responsibility
A model of corporate social responsibility that was developed by Keith Davis
provides five propositions that describe why and how businesses should adhere
to the obligation to take action that protects and improves the welfare of society
and the organization
Proposition 1 Social responsibility arises from social power
Proposition 2 Business shall operate as an open system with open
receipt of inputs from society and open disclosure of its operation to the
public
Proposition 3 The social costs and benefits of an activity product or
service shall be thoroughly calculated and considered in deciding whether
to proceed with it
Proposition 4 Social costs related to each activity product or service
shall be passed on to the consumer
Proposition 5 Business institutions as citizens have the responsibility to
become involved in certain social problems that are outside their normal
areas of operation
The areas in which business can become involved to protect and improve the
welfare of society are numerous and diverse Some of the most publicized of
these areas are urban affairs consumer affairs environmental affairs and
employment practices Although numerous businesses are involved in socially
responsible activities much controversy persists about whether such
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2940
29
involvement is necessary or appropriate There are several arguments for and
against businesses performing socially responsible activities
The best-known argument supporting such activities by business is that becausebusiness is a subset of and exerts a significant impact on society it has the
responsibility to help improve society Since society asks no more and no less of
any of its members why should business be exempt from such responsibility
Additionally profitability and growth go hand in hand with responsible
treatment of employees customers and the community However studies have
not indicated any clear relationship between corporate social responsibility and
profitability
One of the better known arguments against such activities is advanced by the
distinguished economist Milton Friedman Friedman argues that making
business managers simultaneously responsible to business owners for reaching
profit objectives and to society for enhancing societal welfare represents a
conflict of interest that has the potential to cause the demise of business
According to Friedman this demise almost certainly will occur if business
continually is forced to perform socially responsible behavior that is in direct
conflict with private organizational objectives He also argues that to require
business managers to pursue socially responsible objectives may be unethical
since it requires managers to spend money that really belongs to other
individuals
Regardless of which argument or combination of arguments particular managers
might support they generally should make a concerted effort to perform all
legally required socially responsible activities consider voluntarily performing
socially responsible activities beyond those legally required and inform all
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3040
30
relevant individuals of the extent to which their organization will become
involved in performing social responsibility activities
Federal law requires that businesses perform certain socially responsibleactivities In fact several government agencies have been established and are
maintained to develop such business-related legislation and to make sure the
laws are followed The Environmental Protection Agency does indeed have the
authority to require businesses to adhere to certain socially responsible
environmental standards Adherence to legislated social responsibilities
represents the minimum standard of social responsibility performance that
business leaders must achieve Managers must ask themselves however how
far beyond the minimum they should attempt to go mdash a difficult and complicated
question that entails assessing the positive and negative outcomes of performing
socially responsible activities Only those activities that contribute to the
businesss success while contributing to the welfare of society should be
undertaken
Social Responsiveness
Social responsiveness is the degree of effectiveness and efficiency an
organization displays in pursuing its social responsibilities The greater the
degree of effectiveness and efficiency the more socially responsive the
organization is said to be The socially responsive organization that is both
effective and efficient meets its social responsibilities without wasting
organizational resources in the process Determining exactly which social
responsibilities an organization should pursue and then deciding how to pursue
them are perhaps the two most critical decision-making aspects of maintaining a
high level of social responsiveness within an organization
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3140
31
That is managers must decide whether their organization should undertake the
activities on its own or acquire the help of outsiders with more expertise in the
area
In addition to decision making various approaches to meeting social obligations
are another determinant of an organizations level of social responsiveness A
desirable and socially responsive approach to meeting social obligations
involves the following
Incorporating social goals into the annual planning process
Seeking comparative industry norms for social programs
Presenting reports to organization members the board of directors and
stockholders on progress in social responsibility
Experimenting with different approaches for measuring social
performance
Attempting to measure the cost of social programs as well as the return
on social program investments
S Prakash Sethi presents three management approaches to meeting social
obligations (1) the social obligation approach (2) the social responsibility
approach and (3) the social responsiveness approach Each of Sethis three
approaches contains behavior that reflects a somewhat different attitude with
regard to businesses performing social responsible activities The social
obligation approach for example considers business as having primarily
economic purposes and confines social responsibility activity mainly to
conformance to existing laws The socially responsible approach sees business
as having both economic and societal goals The social responsiveness approach
considers business as having both societal and economic goals as well as the
832019 Seminar on Business Ethics-FINAL
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32
obligation to anticipate upcoming social problems and to work actively to
prevent their appearance
Organizations characterized by attitudes and behaviors consistent with thesocial responsiveness approach generally are more socially responsive than
organizations characterized by attitudes and behaviors consistent with either the
social responsibility approach or the social obligation approach Also
organizations characterized by the social responsibility approach generally
achieve higher levels of social responsiveness than organizations characterized
by the social obligation approach As one moves from the social obligation
approach to the social responsiveness approach management becomes more
proactive Proactive managers will do what is prudent from a business
viewpoint to reduce liabilities whether an action is required by law or not
Areas of Measurement
To be consistent measurements to gauge organizational progress in reaching
socially responsible objectives can be performed The specific areas in which
individual companies actually take such measurements vary of course
depending on the specific objectives of the companies All companies however
probably should take such measurements in at least the following four major
areas
1 Economic function This measurement gives some indication of the
economic contribution the organization is making to society
2 Quality-of-life The measurement of quality of life should focus on
whether the organization is improving or degrading the general quality of
life in society
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3340
33
3 Social investment The measurement of social investment deals with the
degree to which the organization is investing both money and human
resources to solve community social problems
4 Problem-solving The measurement of problem solving should focus on
the degree to which the organization deals with social problems
Managers in todays business world increasingly need to be aware of two
separate but interrelated concerns mdash business ethics and social responsibility
9 Ethical Corporate Culture
Whenever intolerable business situations arise overseas managers should be
guided by precise statements that spell out the behavior and operating practices
that the company demands In addition codes of conduct must provide clear
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3440
34
direction about appropriate ethical behavior when the temptation to behave
unethically is strongest
The bland statement in a code of conduct that bribery is unacceptable is useless
unless it is accompanied by specific guidelines for dealing with gift giving
payments to get goods through customs and ―requests from intermediaries
who are hired to ask for bribes
There are three categories of ethical theories
metaethics
normative ethics and
applied ethics
Metaethics is the study of the origin and meaning of ethical concepts Broadly
it deals with metaphysical psychological and linguistic issues
Normative ethics establishes certain moral standards for human behaviorNormative ethics is further classified as teleological deontological and virtue
ethics
Applied ethics deals with specific controversial issues like capital punishment
and nuclear war
With the growing strength of consumer movements and rising levels of
awareness among stakeholders corporations are realizing that stakeholders and
consumers are no longer indifferent to unethical practices like financial
irregularities tax-evasion poor quality products and services kick-backs non-
compliance with environmental issues and hazardous working conditions
Many Indian companies too have recognized the importance of integrity
transparency and open communications
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3540
35
They believe that the goodwill resulting from adopting and successfully
implementing a code of business ethics will in the long run translate into
economic gains Today investors want to ensure that the companies they invest
in are not only managed properly but also have proper corporate governance
They regard corporate governance as a control mechanism that ensures the
optimum use of the human physical and financial resources of an enterprise
Companies have now begun to integrate ethics into their corporate cultures and
concentrate on putting appropriate corporate governance mechanisms in place
Business Ethics and Corporate Governance discusses the theories of ethics and
corporate governance and explains how they can be applied in various business
situations The book also provides some contemporary case studies to enable the
students and managers to gain a deeper appreciation of the role of ethics andcorporate governance in building successful businesses
10 CONCLUSION
Social responsibility is a voluntary effort on the part of business to take
various steps to satisfy the expectation of the different interest groups
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36
Public Image - The activities of business towards the welfare of the
society earn goodwill and reputation for the business
Survival and Growth -Every business is a part of the society So for its
survival and
growth support from the society is very much essential Business
utilizes the available resources like power water land roads etc of the
society So it should be the responsibility of every business to spend a
part of its profit for the welfare of the society
Consumer Awareness - Now-a-days consumers have become very
conscious about their rights They protest against the supply of inferior
and harmful products by forming different groups This has made it
obligatory for the business to protect the interest of the consumers by
providing quality products at the most competitive price
CASE STUDY
Zuumlrichs Eco-friendly Waste Management System
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In 1985 the Social Democrat Party of Zuumlrich started an initiative for an
ecological waste management system in association with The Zuumlrich Waste
Department (AWZ) ndash to dispose waste in an eco friendly manner It comprised
of a project called Zuumlrich-Recycling introduction of official trash bags called
Zuumlri-sacksand an information campaign with consumer oriented advice
AWZ made it mandatory for all residents of Zuumlrich to use the Zuumlri-sacks which
had to be purchased from grocery stores for waste disposal It followed the
concept of Pay as you Throwand people were fined if they used bags other than
Zuumlri-sacks
The Zuumlri-sacks were quite expensive and people were wary of throwing more
garbage which resulted in decreased garbage production Collection points were
also set up in the city to collect recyclable waste An information campaign was
started to create awareness among the residents of Zuumlrich city about the
ecological idea behind the waste management program of AWZ The program
had a positive effect on the city and reduced the incinerator waste by about 24
within the first few years It was also successful in reducing the per-capita waste
in Zuumlrich
The (No) Waste Land
One event that grabbed the attention of sports lovers in 2008 was Euro 20083
which was held jointly by Switzerland and Austria between June 7 and June 29
2008 The tournament was played at eight venues ndash four in Austria and four in
Switzerland4
Like other cities where the matches were held Zuumlrich also made several
arrangements such as converting some areas into pedestrian zones and setting
up Fan Mile5 But there was one feature that differentiated Zuumlrich from other
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38
cities holding the Euro 2008 In Zuumlrich fans were to use returnable glasses for
drinking beer and non-alcoholic beverages were to be sold in recyclable bottles
The New Waste Management System
On December 2 1990 the electorate of Zuumlrich agreed to the new specifications
for waste disposal service The specifications of the ecological waste
management system indicated ways by which the creation of waste could be
avoided and useful materials separated out
Implementing the New System
The new waste management system was implemented in 1991 with the project
Zuumlrich Recyclingthat involved collection of recyclable material like bottles
broken glass metals used oils etc Around 170 user-friendly collection points
were established to make it easier for people to hand over recycling materials
free of charge
By accepting recyclable material free the Waste Department offered the people
of Zuumlrich a financial incentive and motivated them to support Zuumlrich
Recycling
The Waste Management System was successful in changing the waste disposal
method from incineration to an ecological waste management system Over 97
percent of the population of Zuumlrich cooperated with the new system and
accepted the sack charges as per a survey conducted in 1995 Extensive
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39
publicity was said to be one of the reasons for the high acceptance of the Zuumlri-
sack
BIBLIOGRAPHY
httpwwwcapsimcombusiness-
simulationslandingethicscfmgclid=CIPDpp7C0awCFcN66wodck2cog
httpwwwwisegeekcom
httpwwwutmedustaffjfieservitaresearchbusbookhtm
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 4040
httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020
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During a training program there are many issues that are important to discuss
for example how ethics can be managed and interpreted in the day-to-day
activity of the organization A training program in ethics is a way to improve
the ethics of an organization The following issues should be included in an
ethics-training program
Teach the employees to identify the moral components in their
performance
Clarify the importance of ethics for stakeholders and the organization
Provide methods of outlining analyzing resolving and implementing
moral issues
Avoid or reduce uncertainty about who is responsible for what and to
what degree
Create discuss and resolve actual moral issues
Communicate reinforce clarify and develop the code of conduct and
other ethic measures
Explain and test the use of tools that can be applied during the
development process
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7 Process of Making Ethical Decisions
Ethical decision making refers to the process of evaluating and choosing among
alternatives in a manner consistent with ethical principles In making ethical
decisions it is necessary to
Notice and eliminate unethical options - right vs wrong Ethical thinking
requires a sensitivity to perceive the ethical implications of decisions
Evaluate complex ambiguous and incomplete facts It is often difficult to
obtain all necessary information
Select the best ethical alternative Resolve any ethical dilemmas - right
vs right Not all ethical responses to a situation are equal
Have ethical commitment ethical consciousness and ethical competency
Ethical thinking and decision making takes practice
Future conflict between a persons moral choices and an organizations
ethical decisions are most easily addressed as someone seeks to join the
organization If a person is ready to join a company or business it is
important that he (or she) be presented with the companys core values
and code of conduct (if available) The prospective new member must
then determine if it is possible to reconcile their moral choices with the
organizations ethics as conveyed in the companys values and code of
conduct Agreement to join the company implicitly assumes that this
reconciliation has taken place but it can be made explicit by requiring
agreement to a code of conduct
Given this understanding that should exist between the company and the
individual a change to the companys values and code of conduct should
be given careful consideration Changing the basis for the organizations
ethics in decision making in theory requires a new agreement with each
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22
individual to reconcile with their personal moral choices In practice this
change can lead to conflict as an individuals morals now lead to choices
that violate the companys decision making ethics
Corporate Ombudsman The corporate ombuds office struggles against a perception It is often
viewed by senior management as a ―non-revenue center and it is oftendepreciated for that reason
There is ―constant pressure on every non-revenue generating office or
department (ethics and compliance officers are familiar with this) over
time particularly in an economic downturn notes attorney Charles LHoward
Some companies have ethics officers Some have ombudsmen Both arehedges against organizational wrongdoing Both offer a place to go for
employees to report corporate misconduct An ombudsman can simply deliver more in the way of confidentiality to
employees than can an ethics or compliance officer mdash something that is
important given that most employees still think they will suffer retaliationif they report wrongdoing Many are happy to go to ethics and
compliance offices mdash but not all Is the wrongdoing being sanctioned fromabove They arenrsquot always sure ―It takes an unusual person to go
forward and just report Howard tells us People will go to the office and
ask a question but itrsquos not the real question Itrsquos more of a test question
The caller might ask about a company policy But after someconversation it turns out that person is not interested in ethics and
compliance policy in general but rather in the companyrsquos kickback policy specifically mdash because the person believes his or her boss may be
taking kickbacks
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CREATING AN ETHICAL WORKPLACE
Business managers in most organizations commonly strive to encourage ethical
practices not only to ensure moral conduct but also to gain whatever business
advantage there may be in having potential consumers and employees regard
the company as ethical Creating distributing and continually improving a
companys code of ethics is one usual step managers can take to establish an
ethical workplace
Another step managers can take is to create a special office or department with
the responsibility of ensuring ethical practices within the organization For
example management at a major supplier of missile systems and aircraft
components has established a corporate ethics office This ethics office is a
tangible sign to all employees that management is serious about encouraging
ethical practices within the company
Another way to promote ethics in the workplace is to provide the work force
with appropriate training Several companies conduct training programs aimed
at encouraging ethical practices within their organizations Such pro grams do
not attempt to teach what is moral or ethical but rather to give business
managers criteria they can use to help determine how ethical a certain action
might be
Finally managers can take responsibility for creating and sustaining conditionsin which people are likely to behave ethically and for minimizing conditions in
which people might be tempted to behave unethically Two practices that
commonly inspire unethical behavior in organizations are giving unusually high
rewards for good performance and unusually severe punishments for poor
performance By eliminating such factors managers can reduce much of the
pressure that people feel to perform unethically They can also promote the
social responsibility of the organization
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24
8 SOCIAL RESPONSIBILITY OF BUSINESS
Business ethics and social responsibility are often seen as instruments for
improving the functioning of a corporation to add value to business like other
tools It has 3 dimensions
a) Good Governance
b) Corporate social responsibility
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25
c) Environmental accountability
The top management is not only responsible to envision such a change but to
translate this vision into practises and also make sure that they adopt a balanced
approach towards three dimensions
a) Good Governance
Good governance is an indeterminate term used in development literature
to describe how public institutions conduct public affairs and manage
public resources in order to guarantee the realization of human
rights Governance describes the process of decision-making and the
process by which decisions are implemented (or not implemented) The
termgovernance can apply to corporate international national local
governance or to the interactions between other sectors of society
The concept of good governance often emerges as a model to compare
ineffective economies or political bodies with viable economies and
political bodies Because the most successful governments in the
contemporary world are liberal democratic states concentrated in Europe
and the Americas those countries institutions often set the standards by
which to compare other states institutions Because the term good
governance can be focused on any one form of governance aid
organizations and the authorities of developed countries often will focus
the meaning of good governance to a set of requirement that conform to
the organizations agenda making good governance imply many
different things in many different contexts
The corporations are formed on the basis of division of ownership and
control in which the investor or owner relies on the manager ie CEO to
manage the business on his behalf which implies that principal agent
relationship exists between investor and manager which causes the room
for asymmetric information There should be transparency in the process
The objective of good governance is to have system of controlling and
managing so that the interest of the owner may be protected Therefore
ethical structure has the implication for good governance which means
profitIt is important to make profits within ethical framework Business
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26
has to be done ethically the profits are to be taken seriously if not it
would be interpreted as if the business is not indulging into good
governance
b) Corporate Social Responsibility
Corporate social responsibility (CSR also called corporate conscience
corporate citizenship social performance or sustainable responsible
business is a form of corporate self-regulation integrated into a business model
CSR policy functions as a built-in self-regulating mechanism whereby business
monitors and ensures its active compliance with the spirit of the law ethical
standards and international norms The goal of CSR is to embrace
responsibility for the companys actions and encourage a positive impact
through its activities on the environment consumers employees communities
stakeholders and all other members of the public sphere
The term corporate social responsibility came into common use in the late
1960s and early 1970s after many multinational corporations formed the term
stakeholder meaning those on whom an organizations activities have an
impact It was used to describe corporate owners beyond shareholders as a
result of an influential book by R Edward Freeman Strategic management a
stakeholder approach in 1984 Proponents argue that corporations make more
long term profits by operating with a perspective while critics argue that CSR
distracts from the economic role of businesses Others argue CSR is merely
window-dressing or an attempt to pre-empt the role of governments as a
watchdog over powerful multinational corporations
CSR is titled to aid an organizations mission as well as a guide to what the
company stands for and will uphold to its consumers Development business
ethics is one of the forms of applied ethics that examines ethical principles and
832019 Seminar on Business Ethics-FINAL
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27
moral or ethical problems that can arise in a business environment ISO 26000
is the recognized international standard for CSR Public sector organizations
(the United Nations for example) adhere to the triple bottom line (TBL) It is
widely accepted that CSR adheres to similar principles but with no formal act of
legislation The UN has developed the Principles for Responsible Investment as
guidelines for investing entities
c) Environmental Accountability
As business interacts with its natural environment it draws its resources from
the environment It also influences the environment by its action Earlier
corporate dumped their wastes with impunity in the environment With the
growing awareness ans concern about environmental degradation depletion of
natural resources like water and fossil fuels and the phenomenon of global
warming there is a moral and legal pressure on corporate to realize that the earth
needs to be preserved and looked after so that the future is not affected
It also describes a companyrsquos commitment to be accountable to its environment
Therefore business has to be done ethically and it should be aware of nature to
stop its further degradation by its action
Social responsibility
The term social responsibility means different things to different people
Generally corporate social responsibility is the obligation to take action that
protects and improves the welfare of society as a whole as well as
organizational interests According to the concept of corporate social
responsibility a manager must strive to achieve both organizational and societal
goals
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28
Current perspectives regarding the fundamentals of social responsibility of
businesses are listed and discussed through (1) the Davis model of corporate
social responsibility (2) areas of corporate social responsibility and (3) varying
opinions on social responsibility
A model of corporate social responsibility that was developed by Keith Davis
provides five propositions that describe why and how businesses should adhere
to the obligation to take action that protects and improves the welfare of society
and the organization
Proposition 1 Social responsibility arises from social power
Proposition 2 Business shall operate as an open system with open
receipt of inputs from society and open disclosure of its operation to the
public
Proposition 3 The social costs and benefits of an activity product or
service shall be thoroughly calculated and considered in deciding whether
to proceed with it
Proposition 4 Social costs related to each activity product or service
shall be passed on to the consumer
Proposition 5 Business institutions as citizens have the responsibility to
become involved in certain social problems that are outside their normal
areas of operation
The areas in which business can become involved to protect and improve the
welfare of society are numerous and diverse Some of the most publicized of
these areas are urban affairs consumer affairs environmental affairs and
employment practices Although numerous businesses are involved in socially
responsible activities much controversy persists about whether such
832019 Seminar on Business Ethics-FINAL
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29
involvement is necessary or appropriate There are several arguments for and
against businesses performing socially responsible activities
The best-known argument supporting such activities by business is that becausebusiness is a subset of and exerts a significant impact on society it has the
responsibility to help improve society Since society asks no more and no less of
any of its members why should business be exempt from such responsibility
Additionally profitability and growth go hand in hand with responsible
treatment of employees customers and the community However studies have
not indicated any clear relationship between corporate social responsibility and
profitability
One of the better known arguments against such activities is advanced by the
distinguished economist Milton Friedman Friedman argues that making
business managers simultaneously responsible to business owners for reaching
profit objectives and to society for enhancing societal welfare represents a
conflict of interest that has the potential to cause the demise of business
According to Friedman this demise almost certainly will occur if business
continually is forced to perform socially responsible behavior that is in direct
conflict with private organizational objectives He also argues that to require
business managers to pursue socially responsible objectives may be unethical
since it requires managers to spend money that really belongs to other
individuals
Regardless of which argument or combination of arguments particular managers
might support they generally should make a concerted effort to perform all
legally required socially responsible activities consider voluntarily performing
socially responsible activities beyond those legally required and inform all
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3040
30
relevant individuals of the extent to which their organization will become
involved in performing social responsibility activities
Federal law requires that businesses perform certain socially responsibleactivities In fact several government agencies have been established and are
maintained to develop such business-related legislation and to make sure the
laws are followed The Environmental Protection Agency does indeed have the
authority to require businesses to adhere to certain socially responsible
environmental standards Adherence to legislated social responsibilities
represents the minimum standard of social responsibility performance that
business leaders must achieve Managers must ask themselves however how
far beyond the minimum they should attempt to go mdash a difficult and complicated
question that entails assessing the positive and negative outcomes of performing
socially responsible activities Only those activities that contribute to the
businesss success while contributing to the welfare of society should be
undertaken
Social Responsiveness
Social responsiveness is the degree of effectiveness and efficiency an
organization displays in pursuing its social responsibilities The greater the
degree of effectiveness and efficiency the more socially responsive the
organization is said to be The socially responsive organization that is both
effective and efficient meets its social responsibilities without wasting
organizational resources in the process Determining exactly which social
responsibilities an organization should pursue and then deciding how to pursue
them are perhaps the two most critical decision-making aspects of maintaining a
high level of social responsiveness within an organization
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3140
31
That is managers must decide whether their organization should undertake the
activities on its own or acquire the help of outsiders with more expertise in the
area
In addition to decision making various approaches to meeting social obligations
are another determinant of an organizations level of social responsiveness A
desirable and socially responsive approach to meeting social obligations
involves the following
Incorporating social goals into the annual planning process
Seeking comparative industry norms for social programs
Presenting reports to organization members the board of directors and
stockholders on progress in social responsibility
Experimenting with different approaches for measuring social
performance
Attempting to measure the cost of social programs as well as the return
on social program investments
S Prakash Sethi presents three management approaches to meeting social
obligations (1) the social obligation approach (2) the social responsibility
approach and (3) the social responsiveness approach Each of Sethis three
approaches contains behavior that reflects a somewhat different attitude with
regard to businesses performing social responsible activities The social
obligation approach for example considers business as having primarily
economic purposes and confines social responsibility activity mainly to
conformance to existing laws The socially responsible approach sees business
as having both economic and societal goals The social responsiveness approach
considers business as having both societal and economic goals as well as the
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3240
32
obligation to anticipate upcoming social problems and to work actively to
prevent their appearance
Organizations characterized by attitudes and behaviors consistent with thesocial responsiveness approach generally are more socially responsive than
organizations characterized by attitudes and behaviors consistent with either the
social responsibility approach or the social obligation approach Also
organizations characterized by the social responsibility approach generally
achieve higher levels of social responsiveness than organizations characterized
by the social obligation approach As one moves from the social obligation
approach to the social responsiveness approach management becomes more
proactive Proactive managers will do what is prudent from a business
viewpoint to reduce liabilities whether an action is required by law or not
Areas of Measurement
To be consistent measurements to gauge organizational progress in reaching
socially responsible objectives can be performed The specific areas in which
individual companies actually take such measurements vary of course
depending on the specific objectives of the companies All companies however
probably should take such measurements in at least the following four major
areas
1 Economic function This measurement gives some indication of the
economic contribution the organization is making to society
2 Quality-of-life The measurement of quality of life should focus on
whether the organization is improving or degrading the general quality of
life in society
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3340
33
3 Social investment The measurement of social investment deals with the
degree to which the organization is investing both money and human
resources to solve community social problems
4 Problem-solving The measurement of problem solving should focus on
the degree to which the organization deals with social problems
Managers in todays business world increasingly need to be aware of two
separate but interrelated concerns mdash business ethics and social responsibility
9 Ethical Corporate Culture
Whenever intolerable business situations arise overseas managers should be
guided by precise statements that spell out the behavior and operating practices
that the company demands In addition codes of conduct must provide clear
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3440
34
direction about appropriate ethical behavior when the temptation to behave
unethically is strongest
The bland statement in a code of conduct that bribery is unacceptable is useless
unless it is accompanied by specific guidelines for dealing with gift giving
payments to get goods through customs and ―requests from intermediaries
who are hired to ask for bribes
There are three categories of ethical theories
metaethics
normative ethics and
applied ethics
Metaethics is the study of the origin and meaning of ethical concepts Broadly
it deals with metaphysical psychological and linguistic issues
Normative ethics establishes certain moral standards for human behaviorNormative ethics is further classified as teleological deontological and virtue
ethics
Applied ethics deals with specific controversial issues like capital punishment
and nuclear war
With the growing strength of consumer movements and rising levels of
awareness among stakeholders corporations are realizing that stakeholders and
consumers are no longer indifferent to unethical practices like financial
irregularities tax-evasion poor quality products and services kick-backs non-
compliance with environmental issues and hazardous working conditions
Many Indian companies too have recognized the importance of integrity
transparency and open communications
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3540
35
They believe that the goodwill resulting from adopting and successfully
implementing a code of business ethics will in the long run translate into
economic gains Today investors want to ensure that the companies they invest
in are not only managed properly but also have proper corporate governance
They regard corporate governance as a control mechanism that ensures the
optimum use of the human physical and financial resources of an enterprise
Companies have now begun to integrate ethics into their corporate cultures and
concentrate on putting appropriate corporate governance mechanisms in place
Business Ethics and Corporate Governance discusses the theories of ethics and
corporate governance and explains how they can be applied in various business
situations The book also provides some contemporary case studies to enable the
students and managers to gain a deeper appreciation of the role of ethics andcorporate governance in building successful businesses
10 CONCLUSION
Social responsibility is a voluntary effort on the part of business to take
various steps to satisfy the expectation of the different interest groups
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3640
36
Public Image - The activities of business towards the welfare of the
society earn goodwill and reputation for the business
Survival and Growth -Every business is a part of the society So for its
survival and
growth support from the society is very much essential Business
utilizes the available resources like power water land roads etc of the
society So it should be the responsibility of every business to spend a
part of its profit for the welfare of the society
Consumer Awareness - Now-a-days consumers have become very
conscious about their rights They protest against the supply of inferior
and harmful products by forming different groups This has made it
obligatory for the business to protect the interest of the consumers by
providing quality products at the most competitive price
CASE STUDY
Zuumlrichs Eco-friendly Waste Management System
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3740
37
In 1985 the Social Democrat Party of Zuumlrich started an initiative for an
ecological waste management system in association with The Zuumlrich Waste
Department (AWZ) ndash to dispose waste in an eco friendly manner It comprised
of a project called Zuumlrich-Recycling introduction of official trash bags called
Zuumlri-sacksand an information campaign with consumer oriented advice
AWZ made it mandatory for all residents of Zuumlrich to use the Zuumlri-sacks which
had to be purchased from grocery stores for waste disposal It followed the
concept of Pay as you Throwand people were fined if they used bags other than
Zuumlri-sacks
The Zuumlri-sacks were quite expensive and people were wary of throwing more
garbage which resulted in decreased garbage production Collection points were
also set up in the city to collect recyclable waste An information campaign was
started to create awareness among the residents of Zuumlrich city about the
ecological idea behind the waste management program of AWZ The program
had a positive effect on the city and reduced the incinerator waste by about 24
within the first few years It was also successful in reducing the per-capita waste
in Zuumlrich
The (No) Waste Land
One event that grabbed the attention of sports lovers in 2008 was Euro 20083
which was held jointly by Switzerland and Austria between June 7 and June 29
2008 The tournament was played at eight venues ndash four in Austria and four in
Switzerland4
Like other cities where the matches were held Zuumlrich also made several
arrangements such as converting some areas into pedestrian zones and setting
up Fan Mile5 But there was one feature that differentiated Zuumlrich from other
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3840
38
cities holding the Euro 2008 In Zuumlrich fans were to use returnable glasses for
drinking beer and non-alcoholic beverages were to be sold in recyclable bottles
The New Waste Management System
On December 2 1990 the electorate of Zuumlrich agreed to the new specifications
for waste disposal service The specifications of the ecological waste
management system indicated ways by which the creation of waste could be
avoided and useful materials separated out
Implementing the New System
The new waste management system was implemented in 1991 with the project
Zuumlrich Recyclingthat involved collection of recyclable material like bottles
broken glass metals used oils etc Around 170 user-friendly collection points
were established to make it easier for people to hand over recycling materials
free of charge
By accepting recyclable material free the Waste Department offered the people
of Zuumlrich a financial incentive and motivated them to support Zuumlrich
Recycling
The Waste Management System was successful in changing the waste disposal
method from incineration to an ecological waste management system Over 97
percent of the population of Zuumlrich cooperated with the new system and
accepted the sack charges as per a survey conducted in 1995 Extensive
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3940
39
publicity was said to be one of the reasons for the high acceptance of the Zuumlri-
sack
BIBLIOGRAPHY
httpwwwcapsimcombusiness-
simulationslandingethicscfmgclid=CIPDpp7C0awCFcN66wodck2cog
httpwwwwisegeekcom
httpwwwutmedustaffjfieservitaresearchbusbookhtm
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 4040
httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2140
21
7 Process of Making Ethical Decisions
Ethical decision making refers to the process of evaluating and choosing among
alternatives in a manner consistent with ethical principles In making ethical
decisions it is necessary to
Notice and eliminate unethical options - right vs wrong Ethical thinking
requires a sensitivity to perceive the ethical implications of decisions
Evaluate complex ambiguous and incomplete facts It is often difficult to
obtain all necessary information
Select the best ethical alternative Resolve any ethical dilemmas - right
vs right Not all ethical responses to a situation are equal
Have ethical commitment ethical consciousness and ethical competency
Ethical thinking and decision making takes practice
Future conflict between a persons moral choices and an organizations
ethical decisions are most easily addressed as someone seeks to join the
organization If a person is ready to join a company or business it is
important that he (or she) be presented with the companys core values
and code of conduct (if available) The prospective new member must
then determine if it is possible to reconcile their moral choices with the
organizations ethics as conveyed in the companys values and code of
conduct Agreement to join the company implicitly assumes that this
reconciliation has taken place but it can be made explicit by requiring
agreement to a code of conduct
Given this understanding that should exist between the company and the
individual a change to the companys values and code of conduct should
be given careful consideration Changing the basis for the organizations
ethics in decision making in theory requires a new agreement with each
832019 Seminar on Business Ethics-FINAL
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22
individual to reconcile with their personal moral choices In practice this
change can lead to conflict as an individuals morals now lead to choices
that violate the companys decision making ethics
Corporate Ombudsman The corporate ombuds office struggles against a perception It is often
viewed by senior management as a ―non-revenue center and it is oftendepreciated for that reason
There is ―constant pressure on every non-revenue generating office or
department (ethics and compliance officers are familiar with this) over
time particularly in an economic downturn notes attorney Charles LHoward
Some companies have ethics officers Some have ombudsmen Both arehedges against organizational wrongdoing Both offer a place to go for
employees to report corporate misconduct An ombudsman can simply deliver more in the way of confidentiality to
employees than can an ethics or compliance officer mdash something that is
important given that most employees still think they will suffer retaliationif they report wrongdoing Many are happy to go to ethics and
compliance offices mdash but not all Is the wrongdoing being sanctioned fromabove They arenrsquot always sure ―It takes an unusual person to go
forward and just report Howard tells us People will go to the office and
ask a question but itrsquos not the real question Itrsquos more of a test question
The caller might ask about a company policy But after someconversation it turns out that person is not interested in ethics and
compliance policy in general but rather in the companyrsquos kickback policy specifically mdash because the person believes his or her boss may be
taking kickbacks
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2340
23
CREATING AN ETHICAL WORKPLACE
Business managers in most organizations commonly strive to encourage ethical
practices not only to ensure moral conduct but also to gain whatever business
advantage there may be in having potential consumers and employees regard
the company as ethical Creating distributing and continually improving a
companys code of ethics is one usual step managers can take to establish an
ethical workplace
Another step managers can take is to create a special office or department with
the responsibility of ensuring ethical practices within the organization For
example management at a major supplier of missile systems and aircraft
components has established a corporate ethics office This ethics office is a
tangible sign to all employees that management is serious about encouraging
ethical practices within the company
Another way to promote ethics in the workplace is to provide the work force
with appropriate training Several companies conduct training programs aimed
at encouraging ethical practices within their organizations Such pro grams do
not attempt to teach what is moral or ethical but rather to give business
managers criteria they can use to help determine how ethical a certain action
might be
Finally managers can take responsibility for creating and sustaining conditionsin which people are likely to behave ethically and for minimizing conditions in
which people might be tempted to behave unethically Two practices that
commonly inspire unethical behavior in organizations are giving unusually high
rewards for good performance and unusually severe punishments for poor
performance By eliminating such factors managers can reduce much of the
pressure that people feel to perform unethically They can also promote the
social responsibility of the organization
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2440
24
8 SOCIAL RESPONSIBILITY OF BUSINESS
Business ethics and social responsibility are often seen as instruments for
improving the functioning of a corporation to add value to business like other
tools It has 3 dimensions
a) Good Governance
b) Corporate social responsibility
832019 Seminar on Business Ethics-FINAL
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25
c) Environmental accountability
The top management is not only responsible to envision such a change but to
translate this vision into practises and also make sure that they adopt a balanced
approach towards three dimensions
a) Good Governance
Good governance is an indeterminate term used in development literature
to describe how public institutions conduct public affairs and manage
public resources in order to guarantee the realization of human
rights Governance describes the process of decision-making and the
process by which decisions are implemented (or not implemented) The
termgovernance can apply to corporate international national local
governance or to the interactions between other sectors of society
The concept of good governance often emerges as a model to compare
ineffective economies or political bodies with viable economies and
political bodies Because the most successful governments in the
contemporary world are liberal democratic states concentrated in Europe
and the Americas those countries institutions often set the standards by
which to compare other states institutions Because the term good
governance can be focused on any one form of governance aid
organizations and the authorities of developed countries often will focus
the meaning of good governance to a set of requirement that conform to
the organizations agenda making good governance imply many
different things in many different contexts
The corporations are formed on the basis of division of ownership and
control in which the investor or owner relies on the manager ie CEO to
manage the business on his behalf which implies that principal agent
relationship exists between investor and manager which causes the room
for asymmetric information There should be transparency in the process
The objective of good governance is to have system of controlling and
managing so that the interest of the owner may be protected Therefore
ethical structure has the implication for good governance which means
profitIt is important to make profits within ethical framework Business
832019 Seminar on Business Ethics-FINAL
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26
has to be done ethically the profits are to be taken seriously if not it
would be interpreted as if the business is not indulging into good
governance
b) Corporate Social Responsibility
Corporate social responsibility (CSR also called corporate conscience
corporate citizenship social performance or sustainable responsible
business is a form of corporate self-regulation integrated into a business model
CSR policy functions as a built-in self-regulating mechanism whereby business
monitors and ensures its active compliance with the spirit of the law ethical
standards and international norms The goal of CSR is to embrace
responsibility for the companys actions and encourage a positive impact
through its activities on the environment consumers employees communities
stakeholders and all other members of the public sphere
The term corporate social responsibility came into common use in the late
1960s and early 1970s after many multinational corporations formed the term
stakeholder meaning those on whom an organizations activities have an
impact It was used to describe corporate owners beyond shareholders as a
result of an influential book by R Edward Freeman Strategic management a
stakeholder approach in 1984 Proponents argue that corporations make more
long term profits by operating with a perspective while critics argue that CSR
distracts from the economic role of businesses Others argue CSR is merely
window-dressing or an attempt to pre-empt the role of governments as a
watchdog over powerful multinational corporations
CSR is titled to aid an organizations mission as well as a guide to what the
company stands for and will uphold to its consumers Development business
ethics is one of the forms of applied ethics that examines ethical principles and
832019 Seminar on Business Ethics-FINAL
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27
moral or ethical problems that can arise in a business environment ISO 26000
is the recognized international standard for CSR Public sector organizations
(the United Nations for example) adhere to the triple bottom line (TBL) It is
widely accepted that CSR adheres to similar principles but with no formal act of
legislation The UN has developed the Principles for Responsible Investment as
guidelines for investing entities
c) Environmental Accountability
As business interacts with its natural environment it draws its resources from
the environment It also influences the environment by its action Earlier
corporate dumped their wastes with impunity in the environment With the
growing awareness ans concern about environmental degradation depletion of
natural resources like water and fossil fuels and the phenomenon of global
warming there is a moral and legal pressure on corporate to realize that the earth
needs to be preserved and looked after so that the future is not affected
It also describes a companyrsquos commitment to be accountable to its environment
Therefore business has to be done ethically and it should be aware of nature to
stop its further degradation by its action
Social responsibility
The term social responsibility means different things to different people
Generally corporate social responsibility is the obligation to take action that
protects and improves the welfare of society as a whole as well as
organizational interests According to the concept of corporate social
responsibility a manager must strive to achieve both organizational and societal
goals
832019 Seminar on Business Ethics-FINAL
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28
Current perspectives regarding the fundamentals of social responsibility of
businesses are listed and discussed through (1) the Davis model of corporate
social responsibility (2) areas of corporate social responsibility and (3) varying
opinions on social responsibility
A model of corporate social responsibility that was developed by Keith Davis
provides five propositions that describe why and how businesses should adhere
to the obligation to take action that protects and improves the welfare of society
and the organization
Proposition 1 Social responsibility arises from social power
Proposition 2 Business shall operate as an open system with open
receipt of inputs from society and open disclosure of its operation to the
public
Proposition 3 The social costs and benefits of an activity product or
service shall be thoroughly calculated and considered in deciding whether
to proceed with it
Proposition 4 Social costs related to each activity product or service
shall be passed on to the consumer
Proposition 5 Business institutions as citizens have the responsibility to
become involved in certain social problems that are outside their normal
areas of operation
The areas in which business can become involved to protect and improve the
welfare of society are numerous and diverse Some of the most publicized of
these areas are urban affairs consumer affairs environmental affairs and
employment practices Although numerous businesses are involved in socially
responsible activities much controversy persists about whether such
832019 Seminar on Business Ethics-FINAL
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29
involvement is necessary or appropriate There are several arguments for and
against businesses performing socially responsible activities
The best-known argument supporting such activities by business is that becausebusiness is a subset of and exerts a significant impact on society it has the
responsibility to help improve society Since society asks no more and no less of
any of its members why should business be exempt from such responsibility
Additionally profitability and growth go hand in hand with responsible
treatment of employees customers and the community However studies have
not indicated any clear relationship between corporate social responsibility and
profitability
One of the better known arguments against such activities is advanced by the
distinguished economist Milton Friedman Friedman argues that making
business managers simultaneously responsible to business owners for reaching
profit objectives and to society for enhancing societal welfare represents a
conflict of interest that has the potential to cause the demise of business
According to Friedman this demise almost certainly will occur if business
continually is forced to perform socially responsible behavior that is in direct
conflict with private organizational objectives He also argues that to require
business managers to pursue socially responsible objectives may be unethical
since it requires managers to spend money that really belongs to other
individuals
Regardless of which argument or combination of arguments particular managers
might support they generally should make a concerted effort to perform all
legally required socially responsible activities consider voluntarily performing
socially responsible activities beyond those legally required and inform all
832019 Seminar on Business Ethics-FINAL
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30
relevant individuals of the extent to which their organization will become
involved in performing social responsibility activities
Federal law requires that businesses perform certain socially responsibleactivities In fact several government agencies have been established and are
maintained to develop such business-related legislation and to make sure the
laws are followed The Environmental Protection Agency does indeed have the
authority to require businesses to adhere to certain socially responsible
environmental standards Adherence to legislated social responsibilities
represents the minimum standard of social responsibility performance that
business leaders must achieve Managers must ask themselves however how
far beyond the minimum they should attempt to go mdash a difficult and complicated
question that entails assessing the positive and negative outcomes of performing
socially responsible activities Only those activities that contribute to the
businesss success while contributing to the welfare of society should be
undertaken
Social Responsiveness
Social responsiveness is the degree of effectiveness and efficiency an
organization displays in pursuing its social responsibilities The greater the
degree of effectiveness and efficiency the more socially responsive the
organization is said to be The socially responsive organization that is both
effective and efficient meets its social responsibilities without wasting
organizational resources in the process Determining exactly which social
responsibilities an organization should pursue and then deciding how to pursue
them are perhaps the two most critical decision-making aspects of maintaining a
high level of social responsiveness within an organization
832019 Seminar on Business Ethics-FINAL
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31
That is managers must decide whether their organization should undertake the
activities on its own or acquire the help of outsiders with more expertise in the
area
In addition to decision making various approaches to meeting social obligations
are another determinant of an organizations level of social responsiveness A
desirable and socially responsive approach to meeting social obligations
involves the following
Incorporating social goals into the annual planning process
Seeking comparative industry norms for social programs
Presenting reports to organization members the board of directors and
stockholders on progress in social responsibility
Experimenting with different approaches for measuring social
performance
Attempting to measure the cost of social programs as well as the return
on social program investments
S Prakash Sethi presents three management approaches to meeting social
obligations (1) the social obligation approach (2) the social responsibility
approach and (3) the social responsiveness approach Each of Sethis three
approaches contains behavior that reflects a somewhat different attitude with
regard to businesses performing social responsible activities The social
obligation approach for example considers business as having primarily
economic purposes and confines social responsibility activity mainly to
conformance to existing laws The socially responsible approach sees business
as having both economic and societal goals The social responsiveness approach
considers business as having both societal and economic goals as well as the
832019 Seminar on Business Ethics-FINAL
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32
obligation to anticipate upcoming social problems and to work actively to
prevent their appearance
Organizations characterized by attitudes and behaviors consistent with thesocial responsiveness approach generally are more socially responsive than
organizations characterized by attitudes and behaviors consistent with either the
social responsibility approach or the social obligation approach Also
organizations characterized by the social responsibility approach generally
achieve higher levels of social responsiveness than organizations characterized
by the social obligation approach As one moves from the social obligation
approach to the social responsiveness approach management becomes more
proactive Proactive managers will do what is prudent from a business
viewpoint to reduce liabilities whether an action is required by law or not
Areas of Measurement
To be consistent measurements to gauge organizational progress in reaching
socially responsible objectives can be performed The specific areas in which
individual companies actually take such measurements vary of course
depending on the specific objectives of the companies All companies however
probably should take such measurements in at least the following four major
areas
1 Economic function This measurement gives some indication of the
economic contribution the organization is making to society
2 Quality-of-life The measurement of quality of life should focus on
whether the organization is improving or degrading the general quality of
life in society
832019 Seminar on Business Ethics-FINAL
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33
3 Social investment The measurement of social investment deals with the
degree to which the organization is investing both money and human
resources to solve community social problems
4 Problem-solving The measurement of problem solving should focus on
the degree to which the organization deals with social problems
Managers in todays business world increasingly need to be aware of two
separate but interrelated concerns mdash business ethics and social responsibility
9 Ethical Corporate Culture
Whenever intolerable business situations arise overseas managers should be
guided by precise statements that spell out the behavior and operating practices
that the company demands In addition codes of conduct must provide clear
832019 Seminar on Business Ethics-FINAL
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34
direction about appropriate ethical behavior when the temptation to behave
unethically is strongest
The bland statement in a code of conduct that bribery is unacceptable is useless
unless it is accompanied by specific guidelines for dealing with gift giving
payments to get goods through customs and ―requests from intermediaries
who are hired to ask for bribes
There are three categories of ethical theories
metaethics
normative ethics and
applied ethics
Metaethics is the study of the origin and meaning of ethical concepts Broadly
it deals with metaphysical psychological and linguistic issues
Normative ethics establishes certain moral standards for human behaviorNormative ethics is further classified as teleological deontological and virtue
ethics
Applied ethics deals with specific controversial issues like capital punishment
and nuclear war
With the growing strength of consumer movements and rising levels of
awareness among stakeholders corporations are realizing that stakeholders and
consumers are no longer indifferent to unethical practices like financial
irregularities tax-evasion poor quality products and services kick-backs non-
compliance with environmental issues and hazardous working conditions
Many Indian companies too have recognized the importance of integrity
transparency and open communications
832019 Seminar on Business Ethics-FINAL
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35
They believe that the goodwill resulting from adopting and successfully
implementing a code of business ethics will in the long run translate into
economic gains Today investors want to ensure that the companies they invest
in are not only managed properly but also have proper corporate governance
They regard corporate governance as a control mechanism that ensures the
optimum use of the human physical and financial resources of an enterprise
Companies have now begun to integrate ethics into their corporate cultures and
concentrate on putting appropriate corporate governance mechanisms in place
Business Ethics and Corporate Governance discusses the theories of ethics and
corporate governance and explains how they can be applied in various business
situations The book also provides some contemporary case studies to enable the
students and managers to gain a deeper appreciation of the role of ethics andcorporate governance in building successful businesses
10 CONCLUSION
Social responsibility is a voluntary effort on the part of business to take
various steps to satisfy the expectation of the different interest groups
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3640
36
Public Image - The activities of business towards the welfare of the
society earn goodwill and reputation for the business
Survival and Growth -Every business is a part of the society So for its
survival and
growth support from the society is very much essential Business
utilizes the available resources like power water land roads etc of the
society So it should be the responsibility of every business to spend a
part of its profit for the welfare of the society
Consumer Awareness - Now-a-days consumers have become very
conscious about their rights They protest against the supply of inferior
and harmful products by forming different groups This has made it
obligatory for the business to protect the interest of the consumers by
providing quality products at the most competitive price
CASE STUDY
Zuumlrichs Eco-friendly Waste Management System
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3740
37
In 1985 the Social Democrat Party of Zuumlrich started an initiative for an
ecological waste management system in association with The Zuumlrich Waste
Department (AWZ) ndash to dispose waste in an eco friendly manner It comprised
of a project called Zuumlrich-Recycling introduction of official trash bags called
Zuumlri-sacksand an information campaign with consumer oriented advice
AWZ made it mandatory for all residents of Zuumlrich to use the Zuumlri-sacks which
had to be purchased from grocery stores for waste disposal It followed the
concept of Pay as you Throwand people were fined if they used bags other than
Zuumlri-sacks
The Zuumlri-sacks were quite expensive and people were wary of throwing more
garbage which resulted in decreased garbage production Collection points were
also set up in the city to collect recyclable waste An information campaign was
started to create awareness among the residents of Zuumlrich city about the
ecological idea behind the waste management program of AWZ The program
had a positive effect on the city and reduced the incinerator waste by about 24
within the first few years It was also successful in reducing the per-capita waste
in Zuumlrich
The (No) Waste Land
One event that grabbed the attention of sports lovers in 2008 was Euro 20083
which was held jointly by Switzerland and Austria between June 7 and June 29
2008 The tournament was played at eight venues ndash four in Austria and four in
Switzerland4
Like other cities where the matches were held Zuumlrich also made several
arrangements such as converting some areas into pedestrian zones and setting
up Fan Mile5 But there was one feature that differentiated Zuumlrich from other
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3840
38
cities holding the Euro 2008 In Zuumlrich fans were to use returnable glasses for
drinking beer and non-alcoholic beverages were to be sold in recyclable bottles
The New Waste Management System
On December 2 1990 the electorate of Zuumlrich agreed to the new specifications
for waste disposal service The specifications of the ecological waste
management system indicated ways by which the creation of waste could be
avoided and useful materials separated out
Implementing the New System
The new waste management system was implemented in 1991 with the project
Zuumlrich Recyclingthat involved collection of recyclable material like bottles
broken glass metals used oils etc Around 170 user-friendly collection points
were established to make it easier for people to hand over recycling materials
free of charge
By accepting recyclable material free the Waste Department offered the people
of Zuumlrich a financial incentive and motivated them to support Zuumlrich
Recycling
The Waste Management System was successful in changing the waste disposal
method from incineration to an ecological waste management system Over 97
percent of the population of Zuumlrich cooperated with the new system and
accepted the sack charges as per a survey conducted in 1995 Extensive
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3940
39
publicity was said to be one of the reasons for the high acceptance of the Zuumlri-
sack
BIBLIOGRAPHY
httpwwwcapsimcombusiness-
simulationslandingethicscfmgclid=CIPDpp7C0awCFcN66wodck2cog
httpwwwwisegeekcom
httpwwwutmedustaffjfieservitaresearchbusbookhtm
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 4040
httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2240
22
individual to reconcile with their personal moral choices In practice this
change can lead to conflict as an individuals morals now lead to choices
that violate the companys decision making ethics
Corporate Ombudsman The corporate ombuds office struggles against a perception It is often
viewed by senior management as a ―non-revenue center and it is oftendepreciated for that reason
There is ―constant pressure on every non-revenue generating office or
department (ethics and compliance officers are familiar with this) over
time particularly in an economic downturn notes attorney Charles LHoward
Some companies have ethics officers Some have ombudsmen Both arehedges against organizational wrongdoing Both offer a place to go for
employees to report corporate misconduct An ombudsman can simply deliver more in the way of confidentiality to
employees than can an ethics or compliance officer mdash something that is
important given that most employees still think they will suffer retaliationif they report wrongdoing Many are happy to go to ethics and
compliance offices mdash but not all Is the wrongdoing being sanctioned fromabove They arenrsquot always sure ―It takes an unusual person to go
forward and just report Howard tells us People will go to the office and
ask a question but itrsquos not the real question Itrsquos more of a test question
The caller might ask about a company policy But after someconversation it turns out that person is not interested in ethics and
compliance policy in general but rather in the companyrsquos kickback policy specifically mdash because the person believes his or her boss may be
taking kickbacks
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2340
23
CREATING AN ETHICAL WORKPLACE
Business managers in most organizations commonly strive to encourage ethical
practices not only to ensure moral conduct but also to gain whatever business
advantage there may be in having potential consumers and employees regard
the company as ethical Creating distributing and continually improving a
companys code of ethics is one usual step managers can take to establish an
ethical workplace
Another step managers can take is to create a special office or department with
the responsibility of ensuring ethical practices within the organization For
example management at a major supplier of missile systems and aircraft
components has established a corporate ethics office This ethics office is a
tangible sign to all employees that management is serious about encouraging
ethical practices within the company
Another way to promote ethics in the workplace is to provide the work force
with appropriate training Several companies conduct training programs aimed
at encouraging ethical practices within their organizations Such pro grams do
not attempt to teach what is moral or ethical but rather to give business
managers criteria they can use to help determine how ethical a certain action
might be
Finally managers can take responsibility for creating and sustaining conditionsin which people are likely to behave ethically and for minimizing conditions in
which people might be tempted to behave unethically Two practices that
commonly inspire unethical behavior in organizations are giving unusually high
rewards for good performance and unusually severe punishments for poor
performance By eliminating such factors managers can reduce much of the
pressure that people feel to perform unethically They can also promote the
social responsibility of the organization
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2440
24
8 SOCIAL RESPONSIBILITY OF BUSINESS
Business ethics and social responsibility are often seen as instruments for
improving the functioning of a corporation to add value to business like other
tools It has 3 dimensions
a) Good Governance
b) Corporate social responsibility
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2540
25
c) Environmental accountability
The top management is not only responsible to envision such a change but to
translate this vision into practises and also make sure that they adopt a balanced
approach towards three dimensions
a) Good Governance
Good governance is an indeterminate term used in development literature
to describe how public institutions conduct public affairs and manage
public resources in order to guarantee the realization of human
rights Governance describes the process of decision-making and the
process by which decisions are implemented (or not implemented) The
termgovernance can apply to corporate international national local
governance or to the interactions between other sectors of society
The concept of good governance often emerges as a model to compare
ineffective economies or political bodies with viable economies and
political bodies Because the most successful governments in the
contemporary world are liberal democratic states concentrated in Europe
and the Americas those countries institutions often set the standards by
which to compare other states institutions Because the term good
governance can be focused on any one form of governance aid
organizations and the authorities of developed countries often will focus
the meaning of good governance to a set of requirement that conform to
the organizations agenda making good governance imply many
different things in many different contexts
The corporations are formed on the basis of division of ownership and
control in which the investor or owner relies on the manager ie CEO to
manage the business on his behalf which implies that principal agent
relationship exists between investor and manager which causes the room
for asymmetric information There should be transparency in the process
The objective of good governance is to have system of controlling and
managing so that the interest of the owner may be protected Therefore
ethical structure has the implication for good governance which means
profitIt is important to make profits within ethical framework Business
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2640
26
has to be done ethically the profits are to be taken seriously if not it
would be interpreted as if the business is not indulging into good
governance
b) Corporate Social Responsibility
Corporate social responsibility (CSR also called corporate conscience
corporate citizenship social performance or sustainable responsible
business is a form of corporate self-regulation integrated into a business model
CSR policy functions as a built-in self-regulating mechanism whereby business
monitors and ensures its active compliance with the spirit of the law ethical
standards and international norms The goal of CSR is to embrace
responsibility for the companys actions and encourage a positive impact
through its activities on the environment consumers employees communities
stakeholders and all other members of the public sphere
The term corporate social responsibility came into common use in the late
1960s and early 1970s after many multinational corporations formed the term
stakeholder meaning those on whom an organizations activities have an
impact It was used to describe corporate owners beyond shareholders as a
result of an influential book by R Edward Freeman Strategic management a
stakeholder approach in 1984 Proponents argue that corporations make more
long term profits by operating with a perspective while critics argue that CSR
distracts from the economic role of businesses Others argue CSR is merely
window-dressing or an attempt to pre-empt the role of governments as a
watchdog over powerful multinational corporations
CSR is titled to aid an organizations mission as well as a guide to what the
company stands for and will uphold to its consumers Development business
ethics is one of the forms of applied ethics that examines ethical principles and
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2740
27
moral or ethical problems that can arise in a business environment ISO 26000
is the recognized international standard for CSR Public sector organizations
(the United Nations for example) adhere to the triple bottom line (TBL) It is
widely accepted that CSR adheres to similar principles but with no formal act of
legislation The UN has developed the Principles for Responsible Investment as
guidelines for investing entities
c) Environmental Accountability
As business interacts with its natural environment it draws its resources from
the environment It also influences the environment by its action Earlier
corporate dumped their wastes with impunity in the environment With the
growing awareness ans concern about environmental degradation depletion of
natural resources like water and fossil fuels and the phenomenon of global
warming there is a moral and legal pressure on corporate to realize that the earth
needs to be preserved and looked after so that the future is not affected
It also describes a companyrsquos commitment to be accountable to its environment
Therefore business has to be done ethically and it should be aware of nature to
stop its further degradation by its action
Social responsibility
The term social responsibility means different things to different people
Generally corporate social responsibility is the obligation to take action that
protects and improves the welfare of society as a whole as well as
organizational interests According to the concept of corporate social
responsibility a manager must strive to achieve both organizational and societal
goals
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2840
28
Current perspectives regarding the fundamentals of social responsibility of
businesses are listed and discussed through (1) the Davis model of corporate
social responsibility (2) areas of corporate social responsibility and (3) varying
opinions on social responsibility
A model of corporate social responsibility that was developed by Keith Davis
provides five propositions that describe why and how businesses should adhere
to the obligation to take action that protects and improves the welfare of society
and the organization
Proposition 1 Social responsibility arises from social power
Proposition 2 Business shall operate as an open system with open
receipt of inputs from society and open disclosure of its operation to the
public
Proposition 3 The social costs and benefits of an activity product or
service shall be thoroughly calculated and considered in deciding whether
to proceed with it
Proposition 4 Social costs related to each activity product or service
shall be passed on to the consumer
Proposition 5 Business institutions as citizens have the responsibility to
become involved in certain social problems that are outside their normal
areas of operation
The areas in which business can become involved to protect and improve the
welfare of society are numerous and diverse Some of the most publicized of
these areas are urban affairs consumer affairs environmental affairs and
employment practices Although numerous businesses are involved in socially
responsible activities much controversy persists about whether such
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2940
29
involvement is necessary or appropriate There are several arguments for and
against businesses performing socially responsible activities
The best-known argument supporting such activities by business is that becausebusiness is a subset of and exerts a significant impact on society it has the
responsibility to help improve society Since society asks no more and no less of
any of its members why should business be exempt from such responsibility
Additionally profitability and growth go hand in hand with responsible
treatment of employees customers and the community However studies have
not indicated any clear relationship between corporate social responsibility and
profitability
One of the better known arguments against such activities is advanced by the
distinguished economist Milton Friedman Friedman argues that making
business managers simultaneously responsible to business owners for reaching
profit objectives and to society for enhancing societal welfare represents a
conflict of interest that has the potential to cause the demise of business
According to Friedman this demise almost certainly will occur if business
continually is forced to perform socially responsible behavior that is in direct
conflict with private organizational objectives He also argues that to require
business managers to pursue socially responsible objectives may be unethical
since it requires managers to spend money that really belongs to other
individuals
Regardless of which argument or combination of arguments particular managers
might support they generally should make a concerted effort to perform all
legally required socially responsible activities consider voluntarily performing
socially responsible activities beyond those legally required and inform all
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3040
30
relevant individuals of the extent to which their organization will become
involved in performing social responsibility activities
Federal law requires that businesses perform certain socially responsibleactivities In fact several government agencies have been established and are
maintained to develop such business-related legislation and to make sure the
laws are followed The Environmental Protection Agency does indeed have the
authority to require businesses to adhere to certain socially responsible
environmental standards Adherence to legislated social responsibilities
represents the minimum standard of social responsibility performance that
business leaders must achieve Managers must ask themselves however how
far beyond the minimum they should attempt to go mdash a difficult and complicated
question that entails assessing the positive and negative outcomes of performing
socially responsible activities Only those activities that contribute to the
businesss success while contributing to the welfare of society should be
undertaken
Social Responsiveness
Social responsiveness is the degree of effectiveness and efficiency an
organization displays in pursuing its social responsibilities The greater the
degree of effectiveness and efficiency the more socially responsive the
organization is said to be The socially responsive organization that is both
effective and efficient meets its social responsibilities without wasting
organizational resources in the process Determining exactly which social
responsibilities an organization should pursue and then deciding how to pursue
them are perhaps the two most critical decision-making aspects of maintaining a
high level of social responsiveness within an organization
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3140
31
That is managers must decide whether their organization should undertake the
activities on its own or acquire the help of outsiders with more expertise in the
area
In addition to decision making various approaches to meeting social obligations
are another determinant of an organizations level of social responsiveness A
desirable and socially responsive approach to meeting social obligations
involves the following
Incorporating social goals into the annual planning process
Seeking comparative industry norms for social programs
Presenting reports to organization members the board of directors and
stockholders on progress in social responsibility
Experimenting with different approaches for measuring social
performance
Attempting to measure the cost of social programs as well as the return
on social program investments
S Prakash Sethi presents three management approaches to meeting social
obligations (1) the social obligation approach (2) the social responsibility
approach and (3) the social responsiveness approach Each of Sethis three
approaches contains behavior that reflects a somewhat different attitude with
regard to businesses performing social responsible activities The social
obligation approach for example considers business as having primarily
economic purposes and confines social responsibility activity mainly to
conformance to existing laws The socially responsible approach sees business
as having both economic and societal goals The social responsiveness approach
considers business as having both societal and economic goals as well as the
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3240
32
obligation to anticipate upcoming social problems and to work actively to
prevent their appearance
Organizations characterized by attitudes and behaviors consistent with thesocial responsiveness approach generally are more socially responsive than
organizations characterized by attitudes and behaviors consistent with either the
social responsibility approach or the social obligation approach Also
organizations characterized by the social responsibility approach generally
achieve higher levels of social responsiveness than organizations characterized
by the social obligation approach As one moves from the social obligation
approach to the social responsiveness approach management becomes more
proactive Proactive managers will do what is prudent from a business
viewpoint to reduce liabilities whether an action is required by law or not
Areas of Measurement
To be consistent measurements to gauge organizational progress in reaching
socially responsible objectives can be performed The specific areas in which
individual companies actually take such measurements vary of course
depending on the specific objectives of the companies All companies however
probably should take such measurements in at least the following four major
areas
1 Economic function This measurement gives some indication of the
economic contribution the organization is making to society
2 Quality-of-life The measurement of quality of life should focus on
whether the organization is improving or degrading the general quality of
life in society
832019 Seminar on Business Ethics-FINAL
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33
3 Social investment The measurement of social investment deals with the
degree to which the organization is investing both money and human
resources to solve community social problems
4 Problem-solving The measurement of problem solving should focus on
the degree to which the organization deals with social problems
Managers in todays business world increasingly need to be aware of two
separate but interrelated concerns mdash business ethics and social responsibility
9 Ethical Corporate Culture
Whenever intolerable business situations arise overseas managers should be
guided by precise statements that spell out the behavior and operating practices
that the company demands In addition codes of conduct must provide clear
832019 Seminar on Business Ethics-FINAL
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34
direction about appropriate ethical behavior when the temptation to behave
unethically is strongest
The bland statement in a code of conduct that bribery is unacceptable is useless
unless it is accompanied by specific guidelines for dealing with gift giving
payments to get goods through customs and ―requests from intermediaries
who are hired to ask for bribes
There are three categories of ethical theories
metaethics
normative ethics and
applied ethics
Metaethics is the study of the origin and meaning of ethical concepts Broadly
it deals with metaphysical psychological and linguistic issues
Normative ethics establishes certain moral standards for human behaviorNormative ethics is further classified as teleological deontological and virtue
ethics
Applied ethics deals with specific controversial issues like capital punishment
and nuclear war
With the growing strength of consumer movements and rising levels of
awareness among stakeholders corporations are realizing that stakeholders and
consumers are no longer indifferent to unethical practices like financial
irregularities tax-evasion poor quality products and services kick-backs non-
compliance with environmental issues and hazardous working conditions
Many Indian companies too have recognized the importance of integrity
transparency and open communications
832019 Seminar on Business Ethics-FINAL
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35
They believe that the goodwill resulting from adopting and successfully
implementing a code of business ethics will in the long run translate into
economic gains Today investors want to ensure that the companies they invest
in are not only managed properly but also have proper corporate governance
They regard corporate governance as a control mechanism that ensures the
optimum use of the human physical and financial resources of an enterprise
Companies have now begun to integrate ethics into their corporate cultures and
concentrate on putting appropriate corporate governance mechanisms in place
Business Ethics and Corporate Governance discusses the theories of ethics and
corporate governance and explains how they can be applied in various business
situations The book also provides some contemporary case studies to enable the
students and managers to gain a deeper appreciation of the role of ethics andcorporate governance in building successful businesses
10 CONCLUSION
Social responsibility is a voluntary effort on the part of business to take
various steps to satisfy the expectation of the different interest groups
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36
Public Image - The activities of business towards the welfare of the
society earn goodwill and reputation for the business
Survival and Growth -Every business is a part of the society So for its
survival and
growth support from the society is very much essential Business
utilizes the available resources like power water land roads etc of the
society So it should be the responsibility of every business to spend a
part of its profit for the welfare of the society
Consumer Awareness - Now-a-days consumers have become very
conscious about their rights They protest against the supply of inferior
and harmful products by forming different groups This has made it
obligatory for the business to protect the interest of the consumers by
providing quality products at the most competitive price
CASE STUDY
Zuumlrichs Eco-friendly Waste Management System
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37
In 1985 the Social Democrat Party of Zuumlrich started an initiative for an
ecological waste management system in association with The Zuumlrich Waste
Department (AWZ) ndash to dispose waste in an eco friendly manner It comprised
of a project called Zuumlrich-Recycling introduction of official trash bags called
Zuumlri-sacksand an information campaign with consumer oriented advice
AWZ made it mandatory for all residents of Zuumlrich to use the Zuumlri-sacks which
had to be purchased from grocery stores for waste disposal It followed the
concept of Pay as you Throwand people were fined if they used bags other than
Zuumlri-sacks
The Zuumlri-sacks were quite expensive and people were wary of throwing more
garbage which resulted in decreased garbage production Collection points were
also set up in the city to collect recyclable waste An information campaign was
started to create awareness among the residents of Zuumlrich city about the
ecological idea behind the waste management program of AWZ The program
had a positive effect on the city and reduced the incinerator waste by about 24
within the first few years It was also successful in reducing the per-capita waste
in Zuumlrich
The (No) Waste Land
One event that grabbed the attention of sports lovers in 2008 was Euro 20083
which was held jointly by Switzerland and Austria between June 7 and June 29
2008 The tournament was played at eight venues ndash four in Austria and four in
Switzerland4
Like other cities where the matches were held Zuumlrich also made several
arrangements such as converting some areas into pedestrian zones and setting
up Fan Mile5 But there was one feature that differentiated Zuumlrich from other
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38
cities holding the Euro 2008 In Zuumlrich fans were to use returnable glasses for
drinking beer and non-alcoholic beverages were to be sold in recyclable bottles
The New Waste Management System
On December 2 1990 the electorate of Zuumlrich agreed to the new specifications
for waste disposal service The specifications of the ecological waste
management system indicated ways by which the creation of waste could be
avoided and useful materials separated out
Implementing the New System
The new waste management system was implemented in 1991 with the project
Zuumlrich Recyclingthat involved collection of recyclable material like bottles
broken glass metals used oils etc Around 170 user-friendly collection points
were established to make it easier for people to hand over recycling materials
free of charge
By accepting recyclable material free the Waste Department offered the people
of Zuumlrich a financial incentive and motivated them to support Zuumlrich
Recycling
The Waste Management System was successful in changing the waste disposal
method from incineration to an ecological waste management system Over 97
percent of the population of Zuumlrich cooperated with the new system and
accepted the sack charges as per a survey conducted in 1995 Extensive
832019 Seminar on Business Ethics-FINAL
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39
publicity was said to be one of the reasons for the high acceptance of the Zuumlri-
sack
BIBLIOGRAPHY
httpwwwcapsimcombusiness-
simulationslandingethicscfmgclid=CIPDpp7C0awCFcN66wodck2cog
httpwwwwisegeekcom
httpwwwutmedustaffjfieservitaresearchbusbookhtm
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 4040
httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020
832019 Seminar on Business Ethics-FINAL
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23
CREATING AN ETHICAL WORKPLACE
Business managers in most organizations commonly strive to encourage ethical
practices not only to ensure moral conduct but also to gain whatever business
advantage there may be in having potential consumers and employees regard
the company as ethical Creating distributing and continually improving a
companys code of ethics is one usual step managers can take to establish an
ethical workplace
Another step managers can take is to create a special office or department with
the responsibility of ensuring ethical practices within the organization For
example management at a major supplier of missile systems and aircraft
components has established a corporate ethics office This ethics office is a
tangible sign to all employees that management is serious about encouraging
ethical practices within the company
Another way to promote ethics in the workplace is to provide the work force
with appropriate training Several companies conduct training programs aimed
at encouraging ethical practices within their organizations Such pro grams do
not attempt to teach what is moral or ethical but rather to give business
managers criteria they can use to help determine how ethical a certain action
might be
Finally managers can take responsibility for creating and sustaining conditionsin which people are likely to behave ethically and for minimizing conditions in
which people might be tempted to behave unethically Two practices that
commonly inspire unethical behavior in organizations are giving unusually high
rewards for good performance and unusually severe punishments for poor
performance By eliminating such factors managers can reduce much of the
pressure that people feel to perform unethically They can also promote the
social responsibility of the organization
832019 Seminar on Business Ethics-FINAL
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24
8 SOCIAL RESPONSIBILITY OF BUSINESS
Business ethics and social responsibility are often seen as instruments for
improving the functioning of a corporation to add value to business like other
tools It has 3 dimensions
a) Good Governance
b) Corporate social responsibility
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2540
25
c) Environmental accountability
The top management is not only responsible to envision such a change but to
translate this vision into practises and also make sure that they adopt a balanced
approach towards three dimensions
a) Good Governance
Good governance is an indeterminate term used in development literature
to describe how public institutions conduct public affairs and manage
public resources in order to guarantee the realization of human
rights Governance describes the process of decision-making and the
process by which decisions are implemented (or not implemented) The
termgovernance can apply to corporate international national local
governance or to the interactions between other sectors of society
The concept of good governance often emerges as a model to compare
ineffective economies or political bodies with viable economies and
political bodies Because the most successful governments in the
contemporary world are liberal democratic states concentrated in Europe
and the Americas those countries institutions often set the standards by
which to compare other states institutions Because the term good
governance can be focused on any one form of governance aid
organizations and the authorities of developed countries often will focus
the meaning of good governance to a set of requirement that conform to
the organizations agenda making good governance imply many
different things in many different contexts
The corporations are formed on the basis of division of ownership and
control in which the investor or owner relies on the manager ie CEO to
manage the business on his behalf which implies that principal agent
relationship exists between investor and manager which causes the room
for asymmetric information There should be transparency in the process
The objective of good governance is to have system of controlling and
managing so that the interest of the owner may be protected Therefore
ethical structure has the implication for good governance which means
profitIt is important to make profits within ethical framework Business
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2640
26
has to be done ethically the profits are to be taken seriously if not it
would be interpreted as if the business is not indulging into good
governance
b) Corporate Social Responsibility
Corporate social responsibility (CSR also called corporate conscience
corporate citizenship social performance or sustainable responsible
business is a form of corporate self-regulation integrated into a business model
CSR policy functions as a built-in self-regulating mechanism whereby business
monitors and ensures its active compliance with the spirit of the law ethical
standards and international norms The goal of CSR is to embrace
responsibility for the companys actions and encourage a positive impact
through its activities on the environment consumers employees communities
stakeholders and all other members of the public sphere
The term corporate social responsibility came into common use in the late
1960s and early 1970s after many multinational corporations formed the term
stakeholder meaning those on whom an organizations activities have an
impact It was used to describe corporate owners beyond shareholders as a
result of an influential book by R Edward Freeman Strategic management a
stakeholder approach in 1984 Proponents argue that corporations make more
long term profits by operating with a perspective while critics argue that CSR
distracts from the economic role of businesses Others argue CSR is merely
window-dressing or an attempt to pre-empt the role of governments as a
watchdog over powerful multinational corporations
CSR is titled to aid an organizations mission as well as a guide to what the
company stands for and will uphold to its consumers Development business
ethics is one of the forms of applied ethics that examines ethical principles and
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2740
27
moral or ethical problems that can arise in a business environment ISO 26000
is the recognized international standard for CSR Public sector organizations
(the United Nations for example) adhere to the triple bottom line (TBL) It is
widely accepted that CSR adheres to similar principles but with no formal act of
legislation The UN has developed the Principles for Responsible Investment as
guidelines for investing entities
c) Environmental Accountability
As business interacts with its natural environment it draws its resources from
the environment It also influences the environment by its action Earlier
corporate dumped their wastes with impunity in the environment With the
growing awareness ans concern about environmental degradation depletion of
natural resources like water and fossil fuels and the phenomenon of global
warming there is a moral and legal pressure on corporate to realize that the earth
needs to be preserved and looked after so that the future is not affected
It also describes a companyrsquos commitment to be accountable to its environment
Therefore business has to be done ethically and it should be aware of nature to
stop its further degradation by its action
Social responsibility
The term social responsibility means different things to different people
Generally corporate social responsibility is the obligation to take action that
protects and improves the welfare of society as a whole as well as
organizational interests According to the concept of corporate social
responsibility a manager must strive to achieve both organizational and societal
goals
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2840
28
Current perspectives regarding the fundamentals of social responsibility of
businesses are listed and discussed through (1) the Davis model of corporate
social responsibility (2) areas of corporate social responsibility and (3) varying
opinions on social responsibility
A model of corporate social responsibility that was developed by Keith Davis
provides five propositions that describe why and how businesses should adhere
to the obligation to take action that protects and improves the welfare of society
and the organization
Proposition 1 Social responsibility arises from social power
Proposition 2 Business shall operate as an open system with open
receipt of inputs from society and open disclosure of its operation to the
public
Proposition 3 The social costs and benefits of an activity product or
service shall be thoroughly calculated and considered in deciding whether
to proceed with it
Proposition 4 Social costs related to each activity product or service
shall be passed on to the consumer
Proposition 5 Business institutions as citizens have the responsibility to
become involved in certain social problems that are outside their normal
areas of operation
The areas in which business can become involved to protect and improve the
welfare of society are numerous and diverse Some of the most publicized of
these areas are urban affairs consumer affairs environmental affairs and
employment practices Although numerous businesses are involved in socially
responsible activities much controversy persists about whether such
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2940
29
involvement is necessary or appropriate There are several arguments for and
against businesses performing socially responsible activities
The best-known argument supporting such activities by business is that becausebusiness is a subset of and exerts a significant impact on society it has the
responsibility to help improve society Since society asks no more and no less of
any of its members why should business be exempt from such responsibility
Additionally profitability and growth go hand in hand with responsible
treatment of employees customers and the community However studies have
not indicated any clear relationship between corporate social responsibility and
profitability
One of the better known arguments against such activities is advanced by the
distinguished economist Milton Friedman Friedman argues that making
business managers simultaneously responsible to business owners for reaching
profit objectives and to society for enhancing societal welfare represents a
conflict of interest that has the potential to cause the demise of business
According to Friedman this demise almost certainly will occur if business
continually is forced to perform socially responsible behavior that is in direct
conflict with private organizational objectives He also argues that to require
business managers to pursue socially responsible objectives may be unethical
since it requires managers to spend money that really belongs to other
individuals
Regardless of which argument or combination of arguments particular managers
might support they generally should make a concerted effort to perform all
legally required socially responsible activities consider voluntarily performing
socially responsible activities beyond those legally required and inform all
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3040
30
relevant individuals of the extent to which their organization will become
involved in performing social responsibility activities
Federal law requires that businesses perform certain socially responsibleactivities In fact several government agencies have been established and are
maintained to develop such business-related legislation and to make sure the
laws are followed The Environmental Protection Agency does indeed have the
authority to require businesses to adhere to certain socially responsible
environmental standards Adherence to legislated social responsibilities
represents the minimum standard of social responsibility performance that
business leaders must achieve Managers must ask themselves however how
far beyond the minimum they should attempt to go mdash a difficult and complicated
question that entails assessing the positive and negative outcomes of performing
socially responsible activities Only those activities that contribute to the
businesss success while contributing to the welfare of society should be
undertaken
Social Responsiveness
Social responsiveness is the degree of effectiveness and efficiency an
organization displays in pursuing its social responsibilities The greater the
degree of effectiveness and efficiency the more socially responsive the
organization is said to be The socially responsive organization that is both
effective and efficient meets its social responsibilities without wasting
organizational resources in the process Determining exactly which social
responsibilities an organization should pursue and then deciding how to pursue
them are perhaps the two most critical decision-making aspects of maintaining a
high level of social responsiveness within an organization
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3140
31
That is managers must decide whether their organization should undertake the
activities on its own or acquire the help of outsiders with more expertise in the
area
In addition to decision making various approaches to meeting social obligations
are another determinant of an organizations level of social responsiveness A
desirable and socially responsive approach to meeting social obligations
involves the following
Incorporating social goals into the annual planning process
Seeking comparative industry norms for social programs
Presenting reports to organization members the board of directors and
stockholders on progress in social responsibility
Experimenting with different approaches for measuring social
performance
Attempting to measure the cost of social programs as well as the return
on social program investments
S Prakash Sethi presents three management approaches to meeting social
obligations (1) the social obligation approach (2) the social responsibility
approach and (3) the social responsiveness approach Each of Sethis three
approaches contains behavior that reflects a somewhat different attitude with
regard to businesses performing social responsible activities The social
obligation approach for example considers business as having primarily
economic purposes and confines social responsibility activity mainly to
conformance to existing laws The socially responsible approach sees business
as having both economic and societal goals The social responsiveness approach
considers business as having both societal and economic goals as well as the
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3240
32
obligation to anticipate upcoming social problems and to work actively to
prevent their appearance
Organizations characterized by attitudes and behaviors consistent with thesocial responsiveness approach generally are more socially responsive than
organizations characterized by attitudes and behaviors consistent with either the
social responsibility approach or the social obligation approach Also
organizations characterized by the social responsibility approach generally
achieve higher levels of social responsiveness than organizations characterized
by the social obligation approach As one moves from the social obligation
approach to the social responsiveness approach management becomes more
proactive Proactive managers will do what is prudent from a business
viewpoint to reduce liabilities whether an action is required by law or not
Areas of Measurement
To be consistent measurements to gauge organizational progress in reaching
socially responsible objectives can be performed The specific areas in which
individual companies actually take such measurements vary of course
depending on the specific objectives of the companies All companies however
probably should take such measurements in at least the following four major
areas
1 Economic function This measurement gives some indication of the
economic contribution the organization is making to society
2 Quality-of-life The measurement of quality of life should focus on
whether the organization is improving or degrading the general quality of
life in society
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3340
33
3 Social investment The measurement of social investment deals with the
degree to which the organization is investing both money and human
resources to solve community social problems
4 Problem-solving The measurement of problem solving should focus on
the degree to which the organization deals with social problems
Managers in todays business world increasingly need to be aware of two
separate but interrelated concerns mdash business ethics and social responsibility
9 Ethical Corporate Culture
Whenever intolerable business situations arise overseas managers should be
guided by precise statements that spell out the behavior and operating practices
that the company demands In addition codes of conduct must provide clear
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3440
34
direction about appropriate ethical behavior when the temptation to behave
unethically is strongest
The bland statement in a code of conduct that bribery is unacceptable is useless
unless it is accompanied by specific guidelines for dealing with gift giving
payments to get goods through customs and ―requests from intermediaries
who are hired to ask for bribes
There are three categories of ethical theories
metaethics
normative ethics and
applied ethics
Metaethics is the study of the origin and meaning of ethical concepts Broadly
it deals with metaphysical psychological and linguistic issues
Normative ethics establishes certain moral standards for human behaviorNormative ethics is further classified as teleological deontological and virtue
ethics
Applied ethics deals with specific controversial issues like capital punishment
and nuclear war
With the growing strength of consumer movements and rising levels of
awareness among stakeholders corporations are realizing that stakeholders and
consumers are no longer indifferent to unethical practices like financial
irregularities tax-evasion poor quality products and services kick-backs non-
compliance with environmental issues and hazardous working conditions
Many Indian companies too have recognized the importance of integrity
transparency and open communications
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3540
35
They believe that the goodwill resulting from adopting and successfully
implementing a code of business ethics will in the long run translate into
economic gains Today investors want to ensure that the companies they invest
in are not only managed properly but also have proper corporate governance
They regard corporate governance as a control mechanism that ensures the
optimum use of the human physical and financial resources of an enterprise
Companies have now begun to integrate ethics into their corporate cultures and
concentrate on putting appropriate corporate governance mechanisms in place
Business Ethics and Corporate Governance discusses the theories of ethics and
corporate governance and explains how they can be applied in various business
situations The book also provides some contemporary case studies to enable the
students and managers to gain a deeper appreciation of the role of ethics andcorporate governance in building successful businesses
10 CONCLUSION
Social responsibility is a voluntary effort on the part of business to take
various steps to satisfy the expectation of the different interest groups
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3640
36
Public Image - The activities of business towards the welfare of the
society earn goodwill and reputation for the business
Survival and Growth -Every business is a part of the society So for its
survival and
growth support from the society is very much essential Business
utilizes the available resources like power water land roads etc of the
society So it should be the responsibility of every business to spend a
part of its profit for the welfare of the society
Consumer Awareness - Now-a-days consumers have become very
conscious about their rights They protest against the supply of inferior
and harmful products by forming different groups This has made it
obligatory for the business to protect the interest of the consumers by
providing quality products at the most competitive price
CASE STUDY
Zuumlrichs Eco-friendly Waste Management System
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3740
37
In 1985 the Social Democrat Party of Zuumlrich started an initiative for an
ecological waste management system in association with The Zuumlrich Waste
Department (AWZ) ndash to dispose waste in an eco friendly manner It comprised
of a project called Zuumlrich-Recycling introduction of official trash bags called
Zuumlri-sacksand an information campaign with consumer oriented advice
AWZ made it mandatory for all residents of Zuumlrich to use the Zuumlri-sacks which
had to be purchased from grocery stores for waste disposal It followed the
concept of Pay as you Throwand people were fined if they used bags other than
Zuumlri-sacks
The Zuumlri-sacks were quite expensive and people were wary of throwing more
garbage which resulted in decreased garbage production Collection points were
also set up in the city to collect recyclable waste An information campaign was
started to create awareness among the residents of Zuumlrich city about the
ecological idea behind the waste management program of AWZ The program
had a positive effect on the city and reduced the incinerator waste by about 24
within the first few years It was also successful in reducing the per-capita waste
in Zuumlrich
The (No) Waste Land
One event that grabbed the attention of sports lovers in 2008 was Euro 20083
which was held jointly by Switzerland and Austria between June 7 and June 29
2008 The tournament was played at eight venues ndash four in Austria and four in
Switzerland4
Like other cities where the matches were held Zuumlrich also made several
arrangements such as converting some areas into pedestrian zones and setting
up Fan Mile5 But there was one feature that differentiated Zuumlrich from other
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3840
38
cities holding the Euro 2008 In Zuumlrich fans were to use returnable glasses for
drinking beer and non-alcoholic beverages were to be sold in recyclable bottles
The New Waste Management System
On December 2 1990 the electorate of Zuumlrich agreed to the new specifications
for waste disposal service The specifications of the ecological waste
management system indicated ways by which the creation of waste could be
avoided and useful materials separated out
Implementing the New System
The new waste management system was implemented in 1991 with the project
Zuumlrich Recyclingthat involved collection of recyclable material like bottles
broken glass metals used oils etc Around 170 user-friendly collection points
were established to make it easier for people to hand over recycling materials
free of charge
By accepting recyclable material free the Waste Department offered the people
of Zuumlrich a financial incentive and motivated them to support Zuumlrich
Recycling
The Waste Management System was successful in changing the waste disposal
method from incineration to an ecological waste management system Over 97
percent of the population of Zuumlrich cooperated with the new system and
accepted the sack charges as per a survey conducted in 1995 Extensive
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3940
39
publicity was said to be one of the reasons for the high acceptance of the Zuumlri-
sack
BIBLIOGRAPHY
httpwwwcapsimcombusiness-
simulationslandingethicscfmgclid=CIPDpp7C0awCFcN66wodck2cog
httpwwwwisegeekcom
httpwwwutmedustaffjfieservitaresearchbusbookhtm
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 4040
httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2440
24
8 SOCIAL RESPONSIBILITY OF BUSINESS
Business ethics and social responsibility are often seen as instruments for
improving the functioning of a corporation to add value to business like other
tools It has 3 dimensions
a) Good Governance
b) Corporate social responsibility
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2540
25
c) Environmental accountability
The top management is not only responsible to envision such a change but to
translate this vision into practises and also make sure that they adopt a balanced
approach towards three dimensions
a) Good Governance
Good governance is an indeterminate term used in development literature
to describe how public institutions conduct public affairs and manage
public resources in order to guarantee the realization of human
rights Governance describes the process of decision-making and the
process by which decisions are implemented (or not implemented) The
termgovernance can apply to corporate international national local
governance or to the interactions between other sectors of society
The concept of good governance often emerges as a model to compare
ineffective economies or political bodies with viable economies and
political bodies Because the most successful governments in the
contemporary world are liberal democratic states concentrated in Europe
and the Americas those countries institutions often set the standards by
which to compare other states institutions Because the term good
governance can be focused on any one form of governance aid
organizations and the authorities of developed countries often will focus
the meaning of good governance to a set of requirement that conform to
the organizations agenda making good governance imply many
different things in many different contexts
The corporations are formed on the basis of division of ownership and
control in which the investor or owner relies on the manager ie CEO to
manage the business on his behalf which implies that principal agent
relationship exists between investor and manager which causes the room
for asymmetric information There should be transparency in the process
The objective of good governance is to have system of controlling and
managing so that the interest of the owner may be protected Therefore
ethical structure has the implication for good governance which means
profitIt is important to make profits within ethical framework Business
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2640
26
has to be done ethically the profits are to be taken seriously if not it
would be interpreted as if the business is not indulging into good
governance
b) Corporate Social Responsibility
Corporate social responsibility (CSR also called corporate conscience
corporate citizenship social performance or sustainable responsible
business is a form of corporate self-regulation integrated into a business model
CSR policy functions as a built-in self-regulating mechanism whereby business
monitors and ensures its active compliance with the spirit of the law ethical
standards and international norms The goal of CSR is to embrace
responsibility for the companys actions and encourage a positive impact
through its activities on the environment consumers employees communities
stakeholders and all other members of the public sphere
The term corporate social responsibility came into common use in the late
1960s and early 1970s after many multinational corporations formed the term
stakeholder meaning those on whom an organizations activities have an
impact It was used to describe corporate owners beyond shareholders as a
result of an influential book by R Edward Freeman Strategic management a
stakeholder approach in 1984 Proponents argue that corporations make more
long term profits by operating with a perspective while critics argue that CSR
distracts from the economic role of businesses Others argue CSR is merely
window-dressing or an attempt to pre-empt the role of governments as a
watchdog over powerful multinational corporations
CSR is titled to aid an organizations mission as well as a guide to what the
company stands for and will uphold to its consumers Development business
ethics is one of the forms of applied ethics that examines ethical principles and
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2740
27
moral or ethical problems that can arise in a business environment ISO 26000
is the recognized international standard for CSR Public sector organizations
(the United Nations for example) adhere to the triple bottom line (TBL) It is
widely accepted that CSR adheres to similar principles but with no formal act of
legislation The UN has developed the Principles for Responsible Investment as
guidelines for investing entities
c) Environmental Accountability
As business interacts with its natural environment it draws its resources from
the environment It also influences the environment by its action Earlier
corporate dumped their wastes with impunity in the environment With the
growing awareness ans concern about environmental degradation depletion of
natural resources like water and fossil fuels and the phenomenon of global
warming there is a moral and legal pressure on corporate to realize that the earth
needs to be preserved and looked after so that the future is not affected
It also describes a companyrsquos commitment to be accountable to its environment
Therefore business has to be done ethically and it should be aware of nature to
stop its further degradation by its action
Social responsibility
The term social responsibility means different things to different people
Generally corporate social responsibility is the obligation to take action that
protects and improves the welfare of society as a whole as well as
organizational interests According to the concept of corporate social
responsibility a manager must strive to achieve both organizational and societal
goals
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2840
28
Current perspectives regarding the fundamentals of social responsibility of
businesses are listed and discussed through (1) the Davis model of corporate
social responsibility (2) areas of corporate social responsibility and (3) varying
opinions on social responsibility
A model of corporate social responsibility that was developed by Keith Davis
provides five propositions that describe why and how businesses should adhere
to the obligation to take action that protects and improves the welfare of society
and the organization
Proposition 1 Social responsibility arises from social power
Proposition 2 Business shall operate as an open system with open
receipt of inputs from society and open disclosure of its operation to the
public
Proposition 3 The social costs and benefits of an activity product or
service shall be thoroughly calculated and considered in deciding whether
to proceed with it
Proposition 4 Social costs related to each activity product or service
shall be passed on to the consumer
Proposition 5 Business institutions as citizens have the responsibility to
become involved in certain social problems that are outside their normal
areas of operation
The areas in which business can become involved to protect and improve the
welfare of society are numerous and diverse Some of the most publicized of
these areas are urban affairs consumer affairs environmental affairs and
employment practices Although numerous businesses are involved in socially
responsible activities much controversy persists about whether such
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2940
29
involvement is necessary or appropriate There are several arguments for and
against businesses performing socially responsible activities
The best-known argument supporting such activities by business is that becausebusiness is a subset of and exerts a significant impact on society it has the
responsibility to help improve society Since society asks no more and no less of
any of its members why should business be exempt from such responsibility
Additionally profitability and growth go hand in hand with responsible
treatment of employees customers and the community However studies have
not indicated any clear relationship between corporate social responsibility and
profitability
One of the better known arguments against such activities is advanced by the
distinguished economist Milton Friedman Friedman argues that making
business managers simultaneously responsible to business owners for reaching
profit objectives and to society for enhancing societal welfare represents a
conflict of interest that has the potential to cause the demise of business
According to Friedman this demise almost certainly will occur if business
continually is forced to perform socially responsible behavior that is in direct
conflict with private organizational objectives He also argues that to require
business managers to pursue socially responsible objectives may be unethical
since it requires managers to spend money that really belongs to other
individuals
Regardless of which argument or combination of arguments particular managers
might support they generally should make a concerted effort to perform all
legally required socially responsible activities consider voluntarily performing
socially responsible activities beyond those legally required and inform all
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3040
30
relevant individuals of the extent to which their organization will become
involved in performing social responsibility activities
Federal law requires that businesses perform certain socially responsibleactivities In fact several government agencies have been established and are
maintained to develop such business-related legislation and to make sure the
laws are followed The Environmental Protection Agency does indeed have the
authority to require businesses to adhere to certain socially responsible
environmental standards Adherence to legislated social responsibilities
represents the minimum standard of social responsibility performance that
business leaders must achieve Managers must ask themselves however how
far beyond the minimum they should attempt to go mdash a difficult and complicated
question that entails assessing the positive and negative outcomes of performing
socially responsible activities Only those activities that contribute to the
businesss success while contributing to the welfare of society should be
undertaken
Social Responsiveness
Social responsiveness is the degree of effectiveness and efficiency an
organization displays in pursuing its social responsibilities The greater the
degree of effectiveness and efficiency the more socially responsive the
organization is said to be The socially responsive organization that is both
effective and efficient meets its social responsibilities without wasting
organizational resources in the process Determining exactly which social
responsibilities an organization should pursue and then deciding how to pursue
them are perhaps the two most critical decision-making aspects of maintaining a
high level of social responsiveness within an organization
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3140
31
That is managers must decide whether their organization should undertake the
activities on its own or acquire the help of outsiders with more expertise in the
area
In addition to decision making various approaches to meeting social obligations
are another determinant of an organizations level of social responsiveness A
desirable and socially responsive approach to meeting social obligations
involves the following
Incorporating social goals into the annual planning process
Seeking comparative industry norms for social programs
Presenting reports to organization members the board of directors and
stockholders on progress in social responsibility
Experimenting with different approaches for measuring social
performance
Attempting to measure the cost of social programs as well as the return
on social program investments
S Prakash Sethi presents three management approaches to meeting social
obligations (1) the social obligation approach (2) the social responsibility
approach and (3) the social responsiveness approach Each of Sethis three
approaches contains behavior that reflects a somewhat different attitude with
regard to businesses performing social responsible activities The social
obligation approach for example considers business as having primarily
economic purposes and confines social responsibility activity mainly to
conformance to existing laws The socially responsible approach sees business
as having both economic and societal goals The social responsiveness approach
considers business as having both societal and economic goals as well as the
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3240
32
obligation to anticipate upcoming social problems and to work actively to
prevent their appearance
Organizations characterized by attitudes and behaviors consistent with thesocial responsiveness approach generally are more socially responsive than
organizations characterized by attitudes and behaviors consistent with either the
social responsibility approach or the social obligation approach Also
organizations characterized by the social responsibility approach generally
achieve higher levels of social responsiveness than organizations characterized
by the social obligation approach As one moves from the social obligation
approach to the social responsiveness approach management becomes more
proactive Proactive managers will do what is prudent from a business
viewpoint to reduce liabilities whether an action is required by law or not
Areas of Measurement
To be consistent measurements to gauge organizational progress in reaching
socially responsible objectives can be performed The specific areas in which
individual companies actually take such measurements vary of course
depending on the specific objectives of the companies All companies however
probably should take such measurements in at least the following four major
areas
1 Economic function This measurement gives some indication of the
economic contribution the organization is making to society
2 Quality-of-life The measurement of quality of life should focus on
whether the organization is improving or degrading the general quality of
life in society
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3340
33
3 Social investment The measurement of social investment deals with the
degree to which the organization is investing both money and human
resources to solve community social problems
4 Problem-solving The measurement of problem solving should focus on
the degree to which the organization deals with social problems
Managers in todays business world increasingly need to be aware of two
separate but interrelated concerns mdash business ethics and social responsibility
9 Ethical Corporate Culture
Whenever intolerable business situations arise overseas managers should be
guided by precise statements that spell out the behavior and operating practices
that the company demands In addition codes of conduct must provide clear
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3440
34
direction about appropriate ethical behavior when the temptation to behave
unethically is strongest
The bland statement in a code of conduct that bribery is unacceptable is useless
unless it is accompanied by specific guidelines for dealing with gift giving
payments to get goods through customs and ―requests from intermediaries
who are hired to ask for bribes
There are three categories of ethical theories
metaethics
normative ethics and
applied ethics
Metaethics is the study of the origin and meaning of ethical concepts Broadly
it deals with metaphysical psychological and linguistic issues
Normative ethics establishes certain moral standards for human behaviorNormative ethics is further classified as teleological deontological and virtue
ethics
Applied ethics deals with specific controversial issues like capital punishment
and nuclear war
With the growing strength of consumer movements and rising levels of
awareness among stakeholders corporations are realizing that stakeholders and
consumers are no longer indifferent to unethical practices like financial
irregularities tax-evasion poor quality products and services kick-backs non-
compliance with environmental issues and hazardous working conditions
Many Indian companies too have recognized the importance of integrity
transparency and open communications
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3540
35
They believe that the goodwill resulting from adopting and successfully
implementing a code of business ethics will in the long run translate into
economic gains Today investors want to ensure that the companies they invest
in are not only managed properly but also have proper corporate governance
They regard corporate governance as a control mechanism that ensures the
optimum use of the human physical and financial resources of an enterprise
Companies have now begun to integrate ethics into their corporate cultures and
concentrate on putting appropriate corporate governance mechanisms in place
Business Ethics and Corporate Governance discusses the theories of ethics and
corporate governance and explains how they can be applied in various business
situations The book also provides some contemporary case studies to enable the
students and managers to gain a deeper appreciation of the role of ethics andcorporate governance in building successful businesses
10 CONCLUSION
Social responsibility is a voluntary effort on the part of business to take
various steps to satisfy the expectation of the different interest groups
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3640
36
Public Image - The activities of business towards the welfare of the
society earn goodwill and reputation for the business
Survival and Growth -Every business is a part of the society So for its
survival and
growth support from the society is very much essential Business
utilizes the available resources like power water land roads etc of the
society So it should be the responsibility of every business to spend a
part of its profit for the welfare of the society
Consumer Awareness - Now-a-days consumers have become very
conscious about their rights They protest against the supply of inferior
and harmful products by forming different groups This has made it
obligatory for the business to protect the interest of the consumers by
providing quality products at the most competitive price
CASE STUDY
Zuumlrichs Eco-friendly Waste Management System
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3740
37
In 1985 the Social Democrat Party of Zuumlrich started an initiative for an
ecological waste management system in association with The Zuumlrich Waste
Department (AWZ) ndash to dispose waste in an eco friendly manner It comprised
of a project called Zuumlrich-Recycling introduction of official trash bags called
Zuumlri-sacksand an information campaign with consumer oriented advice
AWZ made it mandatory for all residents of Zuumlrich to use the Zuumlri-sacks which
had to be purchased from grocery stores for waste disposal It followed the
concept of Pay as you Throwand people were fined if they used bags other than
Zuumlri-sacks
The Zuumlri-sacks were quite expensive and people were wary of throwing more
garbage which resulted in decreased garbage production Collection points were
also set up in the city to collect recyclable waste An information campaign was
started to create awareness among the residents of Zuumlrich city about the
ecological idea behind the waste management program of AWZ The program
had a positive effect on the city and reduced the incinerator waste by about 24
within the first few years It was also successful in reducing the per-capita waste
in Zuumlrich
The (No) Waste Land
One event that grabbed the attention of sports lovers in 2008 was Euro 20083
which was held jointly by Switzerland and Austria between June 7 and June 29
2008 The tournament was played at eight venues ndash four in Austria and four in
Switzerland4
Like other cities where the matches were held Zuumlrich also made several
arrangements such as converting some areas into pedestrian zones and setting
up Fan Mile5 But there was one feature that differentiated Zuumlrich from other
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3840
38
cities holding the Euro 2008 In Zuumlrich fans were to use returnable glasses for
drinking beer and non-alcoholic beverages were to be sold in recyclable bottles
The New Waste Management System
On December 2 1990 the electorate of Zuumlrich agreed to the new specifications
for waste disposal service The specifications of the ecological waste
management system indicated ways by which the creation of waste could be
avoided and useful materials separated out
Implementing the New System
The new waste management system was implemented in 1991 with the project
Zuumlrich Recyclingthat involved collection of recyclable material like bottles
broken glass metals used oils etc Around 170 user-friendly collection points
were established to make it easier for people to hand over recycling materials
free of charge
By accepting recyclable material free the Waste Department offered the people
of Zuumlrich a financial incentive and motivated them to support Zuumlrich
Recycling
The Waste Management System was successful in changing the waste disposal
method from incineration to an ecological waste management system Over 97
percent of the population of Zuumlrich cooperated with the new system and
accepted the sack charges as per a survey conducted in 1995 Extensive
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3940
39
publicity was said to be one of the reasons for the high acceptance of the Zuumlri-
sack
BIBLIOGRAPHY
httpwwwcapsimcombusiness-
simulationslandingethicscfmgclid=CIPDpp7C0awCFcN66wodck2cog
httpwwwwisegeekcom
httpwwwutmedustaffjfieservitaresearchbusbookhtm
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 4040
httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2540
25
c) Environmental accountability
The top management is not only responsible to envision such a change but to
translate this vision into practises and also make sure that they adopt a balanced
approach towards three dimensions
a) Good Governance
Good governance is an indeterminate term used in development literature
to describe how public institutions conduct public affairs and manage
public resources in order to guarantee the realization of human
rights Governance describes the process of decision-making and the
process by which decisions are implemented (or not implemented) The
termgovernance can apply to corporate international national local
governance or to the interactions between other sectors of society
The concept of good governance often emerges as a model to compare
ineffective economies or political bodies with viable economies and
political bodies Because the most successful governments in the
contemporary world are liberal democratic states concentrated in Europe
and the Americas those countries institutions often set the standards by
which to compare other states institutions Because the term good
governance can be focused on any one form of governance aid
organizations and the authorities of developed countries often will focus
the meaning of good governance to a set of requirement that conform to
the organizations agenda making good governance imply many
different things in many different contexts
The corporations are formed on the basis of division of ownership and
control in which the investor or owner relies on the manager ie CEO to
manage the business on his behalf which implies that principal agent
relationship exists between investor and manager which causes the room
for asymmetric information There should be transparency in the process
The objective of good governance is to have system of controlling and
managing so that the interest of the owner may be protected Therefore
ethical structure has the implication for good governance which means
profitIt is important to make profits within ethical framework Business
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2640
26
has to be done ethically the profits are to be taken seriously if not it
would be interpreted as if the business is not indulging into good
governance
b) Corporate Social Responsibility
Corporate social responsibility (CSR also called corporate conscience
corporate citizenship social performance or sustainable responsible
business is a form of corporate self-regulation integrated into a business model
CSR policy functions as a built-in self-regulating mechanism whereby business
monitors and ensures its active compliance with the spirit of the law ethical
standards and international norms The goal of CSR is to embrace
responsibility for the companys actions and encourage a positive impact
through its activities on the environment consumers employees communities
stakeholders and all other members of the public sphere
The term corporate social responsibility came into common use in the late
1960s and early 1970s after many multinational corporations formed the term
stakeholder meaning those on whom an organizations activities have an
impact It was used to describe corporate owners beyond shareholders as a
result of an influential book by R Edward Freeman Strategic management a
stakeholder approach in 1984 Proponents argue that corporations make more
long term profits by operating with a perspective while critics argue that CSR
distracts from the economic role of businesses Others argue CSR is merely
window-dressing or an attempt to pre-empt the role of governments as a
watchdog over powerful multinational corporations
CSR is titled to aid an organizations mission as well as a guide to what the
company stands for and will uphold to its consumers Development business
ethics is one of the forms of applied ethics that examines ethical principles and
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2740
27
moral or ethical problems that can arise in a business environment ISO 26000
is the recognized international standard for CSR Public sector organizations
(the United Nations for example) adhere to the triple bottom line (TBL) It is
widely accepted that CSR adheres to similar principles but with no formal act of
legislation The UN has developed the Principles for Responsible Investment as
guidelines for investing entities
c) Environmental Accountability
As business interacts with its natural environment it draws its resources from
the environment It also influences the environment by its action Earlier
corporate dumped their wastes with impunity in the environment With the
growing awareness ans concern about environmental degradation depletion of
natural resources like water and fossil fuels and the phenomenon of global
warming there is a moral and legal pressure on corporate to realize that the earth
needs to be preserved and looked after so that the future is not affected
It also describes a companyrsquos commitment to be accountable to its environment
Therefore business has to be done ethically and it should be aware of nature to
stop its further degradation by its action
Social responsibility
The term social responsibility means different things to different people
Generally corporate social responsibility is the obligation to take action that
protects and improves the welfare of society as a whole as well as
organizational interests According to the concept of corporate social
responsibility a manager must strive to achieve both organizational and societal
goals
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2840
28
Current perspectives regarding the fundamentals of social responsibility of
businesses are listed and discussed through (1) the Davis model of corporate
social responsibility (2) areas of corporate social responsibility and (3) varying
opinions on social responsibility
A model of corporate social responsibility that was developed by Keith Davis
provides five propositions that describe why and how businesses should adhere
to the obligation to take action that protects and improves the welfare of society
and the organization
Proposition 1 Social responsibility arises from social power
Proposition 2 Business shall operate as an open system with open
receipt of inputs from society and open disclosure of its operation to the
public
Proposition 3 The social costs and benefits of an activity product or
service shall be thoroughly calculated and considered in deciding whether
to proceed with it
Proposition 4 Social costs related to each activity product or service
shall be passed on to the consumer
Proposition 5 Business institutions as citizens have the responsibility to
become involved in certain social problems that are outside their normal
areas of operation
The areas in which business can become involved to protect and improve the
welfare of society are numerous and diverse Some of the most publicized of
these areas are urban affairs consumer affairs environmental affairs and
employment practices Although numerous businesses are involved in socially
responsible activities much controversy persists about whether such
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2940
29
involvement is necessary or appropriate There are several arguments for and
against businesses performing socially responsible activities
The best-known argument supporting such activities by business is that becausebusiness is a subset of and exerts a significant impact on society it has the
responsibility to help improve society Since society asks no more and no less of
any of its members why should business be exempt from such responsibility
Additionally profitability and growth go hand in hand with responsible
treatment of employees customers and the community However studies have
not indicated any clear relationship between corporate social responsibility and
profitability
One of the better known arguments against such activities is advanced by the
distinguished economist Milton Friedman Friedman argues that making
business managers simultaneously responsible to business owners for reaching
profit objectives and to society for enhancing societal welfare represents a
conflict of interest that has the potential to cause the demise of business
According to Friedman this demise almost certainly will occur if business
continually is forced to perform socially responsible behavior that is in direct
conflict with private organizational objectives He also argues that to require
business managers to pursue socially responsible objectives may be unethical
since it requires managers to spend money that really belongs to other
individuals
Regardless of which argument or combination of arguments particular managers
might support they generally should make a concerted effort to perform all
legally required socially responsible activities consider voluntarily performing
socially responsible activities beyond those legally required and inform all
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3040
30
relevant individuals of the extent to which their organization will become
involved in performing social responsibility activities
Federal law requires that businesses perform certain socially responsibleactivities In fact several government agencies have been established and are
maintained to develop such business-related legislation and to make sure the
laws are followed The Environmental Protection Agency does indeed have the
authority to require businesses to adhere to certain socially responsible
environmental standards Adherence to legislated social responsibilities
represents the minimum standard of social responsibility performance that
business leaders must achieve Managers must ask themselves however how
far beyond the minimum they should attempt to go mdash a difficult and complicated
question that entails assessing the positive and negative outcomes of performing
socially responsible activities Only those activities that contribute to the
businesss success while contributing to the welfare of society should be
undertaken
Social Responsiveness
Social responsiveness is the degree of effectiveness and efficiency an
organization displays in pursuing its social responsibilities The greater the
degree of effectiveness and efficiency the more socially responsive the
organization is said to be The socially responsive organization that is both
effective and efficient meets its social responsibilities without wasting
organizational resources in the process Determining exactly which social
responsibilities an organization should pursue and then deciding how to pursue
them are perhaps the two most critical decision-making aspects of maintaining a
high level of social responsiveness within an organization
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3140
31
That is managers must decide whether their organization should undertake the
activities on its own or acquire the help of outsiders with more expertise in the
area
In addition to decision making various approaches to meeting social obligations
are another determinant of an organizations level of social responsiveness A
desirable and socially responsive approach to meeting social obligations
involves the following
Incorporating social goals into the annual planning process
Seeking comparative industry norms for social programs
Presenting reports to organization members the board of directors and
stockholders on progress in social responsibility
Experimenting with different approaches for measuring social
performance
Attempting to measure the cost of social programs as well as the return
on social program investments
S Prakash Sethi presents three management approaches to meeting social
obligations (1) the social obligation approach (2) the social responsibility
approach and (3) the social responsiveness approach Each of Sethis three
approaches contains behavior that reflects a somewhat different attitude with
regard to businesses performing social responsible activities The social
obligation approach for example considers business as having primarily
economic purposes and confines social responsibility activity mainly to
conformance to existing laws The socially responsible approach sees business
as having both economic and societal goals The social responsiveness approach
considers business as having both societal and economic goals as well as the
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3240
32
obligation to anticipate upcoming social problems and to work actively to
prevent their appearance
Organizations characterized by attitudes and behaviors consistent with thesocial responsiveness approach generally are more socially responsive than
organizations characterized by attitudes and behaviors consistent with either the
social responsibility approach or the social obligation approach Also
organizations characterized by the social responsibility approach generally
achieve higher levels of social responsiveness than organizations characterized
by the social obligation approach As one moves from the social obligation
approach to the social responsiveness approach management becomes more
proactive Proactive managers will do what is prudent from a business
viewpoint to reduce liabilities whether an action is required by law or not
Areas of Measurement
To be consistent measurements to gauge organizational progress in reaching
socially responsible objectives can be performed The specific areas in which
individual companies actually take such measurements vary of course
depending on the specific objectives of the companies All companies however
probably should take such measurements in at least the following four major
areas
1 Economic function This measurement gives some indication of the
economic contribution the organization is making to society
2 Quality-of-life The measurement of quality of life should focus on
whether the organization is improving or degrading the general quality of
life in society
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3340
33
3 Social investment The measurement of social investment deals with the
degree to which the organization is investing both money and human
resources to solve community social problems
4 Problem-solving The measurement of problem solving should focus on
the degree to which the organization deals with social problems
Managers in todays business world increasingly need to be aware of two
separate but interrelated concerns mdash business ethics and social responsibility
9 Ethical Corporate Culture
Whenever intolerable business situations arise overseas managers should be
guided by precise statements that spell out the behavior and operating practices
that the company demands In addition codes of conduct must provide clear
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3440
34
direction about appropriate ethical behavior when the temptation to behave
unethically is strongest
The bland statement in a code of conduct that bribery is unacceptable is useless
unless it is accompanied by specific guidelines for dealing with gift giving
payments to get goods through customs and ―requests from intermediaries
who are hired to ask for bribes
There are three categories of ethical theories
metaethics
normative ethics and
applied ethics
Metaethics is the study of the origin and meaning of ethical concepts Broadly
it deals with metaphysical psychological and linguistic issues
Normative ethics establishes certain moral standards for human behaviorNormative ethics is further classified as teleological deontological and virtue
ethics
Applied ethics deals with specific controversial issues like capital punishment
and nuclear war
With the growing strength of consumer movements and rising levels of
awareness among stakeholders corporations are realizing that stakeholders and
consumers are no longer indifferent to unethical practices like financial
irregularities tax-evasion poor quality products and services kick-backs non-
compliance with environmental issues and hazardous working conditions
Many Indian companies too have recognized the importance of integrity
transparency and open communications
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3540
35
They believe that the goodwill resulting from adopting and successfully
implementing a code of business ethics will in the long run translate into
economic gains Today investors want to ensure that the companies they invest
in are not only managed properly but also have proper corporate governance
They regard corporate governance as a control mechanism that ensures the
optimum use of the human physical and financial resources of an enterprise
Companies have now begun to integrate ethics into their corporate cultures and
concentrate on putting appropriate corporate governance mechanisms in place
Business Ethics and Corporate Governance discusses the theories of ethics and
corporate governance and explains how they can be applied in various business
situations The book also provides some contemporary case studies to enable the
students and managers to gain a deeper appreciation of the role of ethics andcorporate governance in building successful businesses
10 CONCLUSION
Social responsibility is a voluntary effort on the part of business to take
various steps to satisfy the expectation of the different interest groups
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3640
36
Public Image - The activities of business towards the welfare of the
society earn goodwill and reputation for the business
Survival and Growth -Every business is a part of the society So for its
survival and
growth support from the society is very much essential Business
utilizes the available resources like power water land roads etc of the
society So it should be the responsibility of every business to spend a
part of its profit for the welfare of the society
Consumer Awareness - Now-a-days consumers have become very
conscious about their rights They protest against the supply of inferior
and harmful products by forming different groups This has made it
obligatory for the business to protect the interest of the consumers by
providing quality products at the most competitive price
CASE STUDY
Zuumlrichs Eco-friendly Waste Management System
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3740
37
In 1985 the Social Democrat Party of Zuumlrich started an initiative for an
ecological waste management system in association with The Zuumlrich Waste
Department (AWZ) ndash to dispose waste in an eco friendly manner It comprised
of a project called Zuumlrich-Recycling introduction of official trash bags called
Zuumlri-sacksand an information campaign with consumer oriented advice
AWZ made it mandatory for all residents of Zuumlrich to use the Zuumlri-sacks which
had to be purchased from grocery stores for waste disposal It followed the
concept of Pay as you Throwand people were fined if they used bags other than
Zuumlri-sacks
The Zuumlri-sacks were quite expensive and people were wary of throwing more
garbage which resulted in decreased garbage production Collection points were
also set up in the city to collect recyclable waste An information campaign was
started to create awareness among the residents of Zuumlrich city about the
ecological idea behind the waste management program of AWZ The program
had a positive effect on the city and reduced the incinerator waste by about 24
within the first few years It was also successful in reducing the per-capita waste
in Zuumlrich
The (No) Waste Land
One event that grabbed the attention of sports lovers in 2008 was Euro 20083
which was held jointly by Switzerland and Austria between June 7 and June 29
2008 The tournament was played at eight venues ndash four in Austria and four in
Switzerland4
Like other cities where the matches were held Zuumlrich also made several
arrangements such as converting some areas into pedestrian zones and setting
up Fan Mile5 But there was one feature that differentiated Zuumlrich from other
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3840
38
cities holding the Euro 2008 In Zuumlrich fans were to use returnable glasses for
drinking beer and non-alcoholic beverages were to be sold in recyclable bottles
The New Waste Management System
On December 2 1990 the electorate of Zuumlrich agreed to the new specifications
for waste disposal service The specifications of the ecological waste
management system indicated ways by which the creation of waste could be
avoided and useful materials separated out
Implementing the New System
The new waste management system was implemented in 1991 with the project
Zuumlrich Recyclingthat involved collection of recyclable material like bottles
broken glass metals used oils etc Around 170 user-friendly collection points
were established to make it easier for people to hand over recycling materials
free of charge
By accepting recyclable material free the Waste Department offered the people
of Zuumlrich a financial incentive and motivated them to support Zuumlrich
Recycling
The Waste Management System was successful in changing the waste disposal
method from incineration to an ecological waste management system Over 97
percent of the population of Zuumlrich cooperated with the new system and
accepted the sack charges as per a survey conducted in 1995 Extensive
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3940
39
publicity was said to be one of the reasons for the high acceptance of the Zuumlri-
sack
BIBLIOGRAPHY
httpwwwcapsimcombusiness-
simulationslandingethicscfmgclid=CIPDpp7C0awCFcN66wodck2cog
httpwwwwisegeekcom
httpwwwutmedustaffjfieservitaresearchbusbookhtm
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 4040
httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2640
26
has to be done ethically the profits are to be taken seriously if not it
would be interpreted as if the business is not indulging into good
governance
b) Corporate Social Responsibility
Corporate social responsibility (CSR also called corporate conscience
corporate citizenship social performance or sustainable responsible
business is a form of corporate self-regulation integrated into a business model
CSR policy functions as a built-in self-regulating mechanism whereby business
monitors and ensures its active compliance with the spirit of the law ethical
standards and international norms The goal of CSR is to embrace
responsibility for the companys actions and encourage a positive impact
through its activities on the environment consumers employees communities
stakeholders and all other members of the public sphere
The term corporate social responsibility came into common use in the late
1960s and early 1970s after many multinational corporations formed the term
stakeholder meaning those on whom an organizations activities have an
impact It was used to describe corporate owners beyond shareholders as a
result of an influential book by R Edward Freeman Strategic management a
stakeholder approach in 1984 Proponents argue that corporations make more
long term profits by operating with a perspective while critics argue that CSR
distracts from the economic role of businesses Others argue CSR is merely
window-dressing or an attempt to pre-empt the role of governments as a
watchdog over powerful multinational corporations
CSR is titled to aid an organizations mission as well as a guide to what the
company stands for and will uphold to its consumers Development business
ethics is one of the forms of applied ethics that examines ethical principles and
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2740
27
moral or ethical problems that can arise in a business environment ISO 26000
is the recognized international standard for CSR Public sector organizations
(the United Nations for example) adhere to the triple bottom line (TBL) It is
widely accepted that CSR adheres to similar principles but with no formal act of
legislation The UN has developed the Principles for Responsible Investment as
guidelines for investing entities
c) Environmental Accountability
As business interacts with its natural environment it draws its resources from
the environment It also influences the environment by its action Earlier
corporate dumped their wastes with impunity in the environment With the
growing awareness ans concern about environmental degradation depletion of
natural resources like water and fossil fuels and the phenomenon of global
warming there is a moral and legal pressure on corporate to realize that the earth
needs to be preserved and looked after so that the future is not affected
It also describes a companyrsquos commitment to be accountable to its environment
Therefore business has to be done ethically and it should be aware of nature to
stop its further degradation by its action
Social responsibility
The term social responsibility means different things to different people
Generally corporate social responsibility is the obligation to take action that
protects and improves the welfare of society as a whole as well as
organizational interests According to the concept of corporate social
responsibility a manager must strive to achieve both organizational and societal
goals
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2840
28
Current perspectives regarding the fundamentals of social responsibility of
businesses are listed and discussed through (1) the Davis model of corporate
social responsibility (2) areas of corporate social responsibility and (3) varying
opinions on social responsibility
A model of corporate social responsibility that was developed by Keith Davis
provides five propositions that describe why and how businesses should adhere
to the obligation to take action that protects and improves the welfare of society
and the organization
Proposition 1 Social responsibility arises from social power
Proposition 2 Business shall operate as an open system with open
receipt of inputs from society and open disclosure of its operation to the
public
Proposition 3 The social costs and benefits of an activity product or
service shall be thoroughly calculated and considered in deciding whether
to proceed with it
Proposition 4 Social costs related to each activity product or service
shall be passed on to the consumer
Proposition 5 Business institutions as citizens have the responsibility to
become involved in certain social problems that are outside their normal
areas of operation
The areas in which business can become involved to protect and improve the
welfare of society are numerous and diverse Some of the most publicized of
these areas are urban affairs consumer affairs environmental affairs and
employment practices Although numerous businesses are involved in socially
responsible activities much controversy persists about whether such
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2940
29
involvement is necessary or appropriate There are several arguments for and
against businesses performing socially responsible activities
The best-known argument supporting such activities by business is that becausebusiness is a subset of and exerts a significant impact on society it has the
responsibility to help improve society Since society asks no more and no less of
any of its members why should business be exempt from such responsibility
Additionally profitability and growth go hand in hand with responsible
treatment of employees customers and the community However studies have
not indicated any clear relationship between corporate social responsibility and
profitability
One of the better known arguments against such activities is advanced by the
distinguished economist Milton Friedman Friedman argues that making
business managers simultaneously responsible to business owners for reaching
profit objectives and to society for enhancing societal welfare represents a
conflict of interest that has the potential to cause the demise of business
According to Friedman this demise almost certainly will occur if business
continually is forced to perform socially responsible behavior that is in direct
conflict with private organizational objectives He also argues that to require
business managers to pursue socially responsible objectives may be unethical
since it requires managers to spend money that really belongs to other
individuals
Regardless of which argument or combination of arguments particular managers
might support they generally should make a concerted effort to perform all
legally required socially responsible activities consider voluntarily performing
socially responsible activities beyond those legally required and inform all
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3040
30
relevant individuals of the extent to which their organization will become
involved in performing social responsibility activities
Federal law requires that businesses perform certain socially responsibleactivities In fact several government agencies have been established and are
maintained to develop such business-related legislation and to make sure the
laws are followed The Environmental Protection Agency does indeed have the
authority to require businesses to adhere to certain socially responsible
environmental standards Adherence to legislated social responsibilities
represents the minimum standard of social responsibility performance that
business leaders must achieve Managers must ask themselves however how
far beyond the minimum they should attempt to go mdash a difficult and complicated
question that entails assessing the positive and negative outcomes of performing
socially responsible activities Only those activities that contribute to the
businesss success while contributing to the welfare of society should be
undertaken
Social Responsiveness
Social responsiveness is the degree of effectiveness and efficiency an
organization displays in pursuing its social responsibilities The greater the
degree of effectiveness and efficiency the more socially responsive the
organization is said to be The socially responsive organization that is both
effective and efficient meets its social responsibilities without wasting
organizational resources in the process Determining exactly which social
responsibilities an organization should pursue and then deciding how to pursue
them are perhaps the two most critical decision-making aspects of maintaining a
high level of social responsiveness within an organization
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3140
31
That is managers must decide whether their organization should undertake the
activities on its own or acquire the help of outsiders with more expertise in the
area
In addition to decision making various approaches to meeting social obligations
are another determinant of an organizations level of social responsiveness A
desirable and socially responsive approach to meeting social obligations
involves the following
Incorporating social goals into the annual planning process
Seeking comparative industry norms for social programs
Presenting reports to organization members the board of directors and
stockholders on progress in social responsibility
Experimenting with different approaches for measuring social
performance
Attempting to measure the cost of social programs as well as the return
on social program investments
S Prakash Sethi presents three management approaches to meeting social
obligations (1) the social obligation approach (2) the social responsibility
approach and (3) the social responsiveness approach Each of Sethis three
approaches contains behavior that reflects a somewhat different attitude with
regard to businesses performing social responsible activities The social
obligation approach for example considers business as having primarily
economic purposes and confines social responsibility activity mainly to
conformance to existing laws The socially responsible approach sees business
as having both economic and societal goals The social responsiveness approach
considers business as having both societal and economic goals as well as the
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3240
32
obligation to anticipate upcoming social problems and to work actively to
prevent their appearance
Organizations characterized by attitudes and behaviors consistent with thesocial responsiveness approach generally are more socially responsive than
organizations characterized by attitudes and behaviors consistent with either the
social responsibility approach or the social obligation approach Also
organizations characterized by the social responsibility approach generally
achieve higher levels of social responsiveness than organizations characterized
by the social obligation approach As one moves from the social obligation
approach to the social responsiveness approach management becomes more
proactive Proactive managers will do what is prudent from a business
viewpoint to reduce liabilities whether an action is required by law or not
Areas of Measurement
To be consistent measurements to gauge organizational progress in reaching
socially responsible objectives can be performed The specific areas in which
individual companies actually take such measurements vary of course
depending on the specific objectives of the companies All companies however
probably should take such measurements in at least the following four major
areas
1 Economic function This measurement gives some indication of the
economic contribution the organization is making to society
2 Quality-of-life The measurement of quality of life should focus on
whether the organization is improving or degrading the general quality of
life in society
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3340
33
3 Social investment The measurement of social investment deals with the
degree to which the organization is investing both money and human
resources to solve community social problems
4 Problem-solving The measurement of problem solving should focus on
the degree to which the organization deals with social problems
Managers in todays business world increasingly need to be aware of two
separate but interrelated concerns mdash business ethics and social responsibility
9 Ethical Corporate Culture
Whenever intolerable business situations arise overseas managers should be
guided by precise statements that spell out the behavior and operating practices
that the company demands In addition codes of conduct must provide clear
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3440
34
direction about appropriate ethical behavior when the temptation to behave
unethically is strongest
The bland statement in a code of conduct that bribery is unacceptable is useless
unless it is accompanied by specific guidelines for dealing with gift giving
payments to get goods through customs and ―requests from intermediaries
who are hired to ask for bribes
There are three categories of ethical theories
metaethics
normative ethics and
applied ethics
Metaethics is the study of the origin and meaning of ethical concepts Broadly
it deals with metaphysical psychological and linguistic issues
Normative ethics establishes certain moral standards for human behaviorNormative ethics is further classified as teleological deontological and virtue
ethics
Applied ethics deals with specific controversial issues like capital punishment
and nuclear war
With the growing strength of consumer movements and rising levels of
awareness among stakeholders corporations are realizing that stakeholders and
consumers are no longer indifferent to unethical practices like financial
irregularities tax-evasion poor quality products and services kick-backs non-
compliance with environmental issues and hazardous working conditions
Many Indian companies too have recognized the importance of integrity
transparency and open communications
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3540
35
They believe that the goodwill resulting from adopting and successfully
implementing a code of business ethics will in the long run translate into
economic gains Today investors want to ensure that the companies they invest
in are not only managed properly but also have proper corporate governance
They regard corporate governance as a control mechanism that ensures the
optimum use of the human physical and financial resources of an enterprise
Companies have now begun to integrate ethics into their corporate cultures and
concentrate on putting appropriate corporate governance mechanisms in place
Business Ethics and Corporate Governance discusses the theories of ethics and
corporate governance and explains how they can be applied in various business
situations The book also provides some contemporary case studies to enable the
students and managers to gain a deeper appreciation of the role of ethics andcorporate governance in building successful businesses
10 CONCLUSION
Social responsibility is a voluntary effort on the part of business to take
various steps to satisfy the expectation of the different interest groups
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3640
36
Public Image - The activities of business towards the welfare of the
society earn goodwill and reputation for the business
Survival and Growth -Every business is a part of the society So for its
survival and
growth support from the society is very much essential Business
utilizes the available resources like power water land roads etc of the
society So it should be the responsibility of every business to spend a
part of its profit for the welfare of the society
Consumer Awareness - Now-a-days consumers have become very
conscious about their rights They protest against the supply of inferior
and harmful products by forming different groups This has made it
obligatory for the business to protect the interest of the consumers by
providing quality products at the most competitive price
CASE STUDY
Zuumlrichs Eco-friendly Waste Management System
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3740
37
In 1985 the Social Democrat Party of Zuumlrich started an initiative for an
ecological waste management system in association with The Zuumlrich Waste
Department (AWZ) ndash to dispose waste in an eco friendly manner It comprised
of a project called Zuumlrich-Recycling introduction of official trash bags called
Zuumlri-sacksand an information campaign with consumer oriented advice
AWZ made it mandatory for all residents of Zuumlrich to use the Zuumlri-sacks which
had to be purchased from grocery stores for waste disposal It followed the
concept of Pay as you Throwand people were fined if they used bags other than
Zuumlri-sacks
The Zuumlri-sacks were quite expensive and people were wary of throwing more
garbage which resulted in decreased garbage production Collection points were
also set up in the city to collect recyclable waste An information campaign was
started to create awareness among the residents of Zuumlrich city about the
ecological idea behind the waste management program of AWZ The program
had a positive effect on the city and reduced the incinerator waste by about 24
within the first few years It was also successful in reducing the per-capita waste
in Zuumlrich
The (No) Waste Land
One event that grabbed the attention of sports lovers in 2008 was Euro 20083
which was held jointly by Switzerland and Austria between June 7 and June 29
2008 The tournament was played at eight venues ndash four in Austria and four in
Switzerland4
Like other cities where the matches were held Zuumlrich also made several
arrangements such as converting some areas into pedestrian zones and setting
up Fan Mile5 But there was one feature that differentiated Zuumlrich from other
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3840
38
cities holding the Euro 2008 In Zuumlrich fans were to use returnable glasses for
drinking beer and non-alcoholic beverages were to be sold in recyclable bottles
The New Waste Management System
On December 2 1990 the electorate of Zuumlrich agreed to the new specifications
for waste disposal service The specifications of the ecological waste
management system indicated ways by which the creation of waste could be
avoided and useful materials separated out
Implementing the New System
The new waste management system was implemented in 1991 with the project
Zuumlrich Recyclingthat involved collection of recyclable material like bottles
broken glass metals used oils etc Around 170 user-friendly collection points
were established to make it easier for people to hand over recycling materials
free of charge
By accepting recyclable material free the Waste Department offered the people
of Zuumlrich a financial incentive and motivated them to support Zuumlrich
Recycling
The Waste Management System was successful in changing the waste disposal
method from incineration to an ecological waste management system Over 97
percent of the population of Zuumlrich cooperated with the new system and
accepted the sack charges as per a survey conducted in 1995 Extensive
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3940
39
publicity was said to be one of the reasons for the high acceptance of the Zuumlri-
sack
BIBLIOGRAPHY
httpwwwcapsimcombusiness-
simulationslandingethicscfmgclid=CIPDpp7C0awCFcN66wodck2cog
httpwwwwisegeekcom
httpwwwutmedustaffjfieservitaresearchbusbookhtm
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 4040
httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2740
27
moral or ethical problems that can arise in a business environment ISO 26000
is the recognized international standard for CSR Public sector organizations
(the United Nations for example) adhere to the triple bottom line (TBL) It is
widely accepted that CSR adheres to similar principles but with no formal act of
legislation The UN has developed the Principles for Responsible Investment as
guidelines for investing entities
c) Environmental Accountability
As business interacts with its natural environment it draws its resources from
the environment It also influences the environment by its action Earlier
corporate dumped their wastes with impunity in the environment With the
growing awareness ans concern about environmental degradation depletion of
natural resources like water and fossil fuels and the phenomenon of global
warming there is a moral and legal pressure on corporate to realize that the earth
needs to be preserved and looked after so that the future is not affected
It also describes a companyrsquos commitment to be accountable to its environment
Therefore business has to be done ethically and it should be aware of nature to
stop its further degradation by its action
Social responsibility
The term social responsibility means different things to different people
Generally corporate social responsibility is the obligation to take action that
protects and improves the welfare of society as a whole as well as
organizational interests According to the concept of corporate social
responsibility a manager must strive to achieve both organizational and societal
goals
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2840
28
Current perspectives regarding the fundamentals of social responsibility of
businesses are listed and discussed through (1) the Davis model of corporate
social responsibility (2) areas of corporate social responsibility and (3) varying
opinions on social responsibility
A model of corporate social responsibility that was developed by Keith Davis
provides five propositions that describe why and how businesses should adhere
to the obligation to take action that protects and improves the welfare of society
and the organization
Proposition 1 Social responsibility arises from social power
Proposition 2 Business shall operate as an open system with open
receipt of inputs from society and open disclosure of its operation to the
public
Proposition 3 The social costs and benefits of an activity product or
service shall be thoroughly calculated and considered in deciding whether
to proceed with it
Proposition 4 Social costs related to each activity product or service
shall be passed on to the consumer
Proposition 5 Business institutions as citizens have the responsibility to
become involved in certain social problems that are outside their normal
areas of operation
The areas in which business can become involved to protect and improve the
welfare of society are numerous and diverse Some of the most publicized of
these areas are urban affairs consumer affairs environmental affairs and
employment practices Although numerous businesses are involved in socially
responsible activities much controversy persists about whether such
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2940
29
involvement is necessary or appropriate There are several arguments for and
against businesses performing socially responsible activities
The best-known argument supporting such activities by business is that becausebusiness is a subset of and exerts a significant impact on society it has the
responsibility to help improve society Since society asks no more and no less of
any of its members why should business be exempt from such responsibility
Additionally profitability and growth go hand in hand with responsible
treatment of employees customers and the community However studies have
not indicated any clear relationship between corporate social responsibility and
profitability
One of the better known arguments against such activities is advanced by the
distinguished economist Milton Friedman Friedman argues that making
business managers simultaneously responsible to business owners for reaching
profit objectives and to society for enhancing societal welfare represents a
conflict of interest that has the potential to cause the demise of business
According to Friedman this demise almost certainly will occur if business
continually is forced to perform socially responsible behavior that is in direct
conflict with private organizational objectives He also argues that to require
business managers to pursue socially responsible objectives may be unethical
since it requires managers to spend money that really belongs to other
individuals
Regardless of which argument or combination of arguments particular managers
might support they generally should make a concerted effort to perform all
legally required socially responsible activities consider voluntarily performing
socially responsible activities beyond those legally required and inform all
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3040
30
relevant individuals of the extent to which their organization will become
involved in performing social responsibility activities
Federal law requires that businesses perform certain socially responsibleactivities In fact several government agencies have been established and are
maintained to develop such business-related legislation and to make sure the
laws are followed The Environmental Protection Agency does indeed have the
authority to require businesses to adhere to certain socially responsible
environmental standards Adherence to legislated social responsibilities
represents the minimum standard of social responsibility performance that
business leaders must achieve Managers must ask themselves however how
far beyond the minimum they should attempt to go mdash a difficult and complicated
question that entails assessing the positive and negative outcomes of performing
socially responsible activities Only those activities that contribute to the
businesss success while contributing to the welfare of society should be
undertaken
Social Responsiveness
Social responsiveness is the degree of effectiveness and efficiency an
organization displays in pursuing its social responsibilities The greater the
degree of effectiveness and efficiency the more socially responsive the
organization is said to be The socially responsive organization that is both
effective and efficient meets its social responsibilities without wasting
organizational resources in the process Determining exactly which social
responsibilities an organization should pursue and then deciding how to pursue
them are perhaps the two most critical decision-making aspects of maintaining a
high level of social responsiveness within an organization
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3140
31
That is managers must decide whether their organization should undertake the
activities on its own or acquire the help of outsiders with more expertise in the
area
In addition to decision making various approaches to meeting social obligations
are another determinant of an organizations level of social responsiveness A
desirable and socially responsive approach to meeting social obligations
involves the following
Incorporating social goals into the annual planning process
Seeking comparative industry norms for social programs
Presenting reports to organization members the board of directors and
stockholders on progress in social responsibility
Experimenting with different approaches for measuring social
performance
Attempting to measure the cost of social programs as well as the return
on social program investments
S Prakash Sethi presents three management approaches to meeting social
obligations (1) the social obligation approach (2) the social responsibility
approach and (3) the social responsiveness approach Each of Sethis three
approaches contains behavior that reflects a somewhat different attitude with
regard to businesses performing social responsible activities The social
obligation approach for example considers business as having primarily
economic purposes and confines social responsibility activity mainly to
conformance to existing laws The socially responsible approach sees business
as having both economic and societal goals The social responsiveness approach
considers business as having both societal and economic goals as well as the
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3240
32
obligation to anticipate upcoming social problems and to work actively to
prevent their appearance
Organizations characterized by attitudes and behaviors consistent with thesocial responsiveness approach generally are more socially responsive than
organizations characterized by attitudes and behaviors consistent with either the
social responsibility approach or the social obligation approach Also
organizations characterized by the social responsibility approach generally
achieve higher levels of social responsiveness than organizations characterized
by the social obligation approach As one moves from the social obligation
approach to the social responsiveness approach management becomes more
proactive Proactive managers will do what is prudent from a business
viewpoint to reduce liabilities whether an action is required by law or not
Areas of Measurement
To be consistent measurements to gauge organizational progress in reaching
socially responsible objectives can be performed The specific areas in which
individual companies actually take such measurements vary of course
depending on the specific objectives of the companies All companies however
probably should take such measurements in at least the following four major
areas
1 Economic function This measurement gives some indication of the
economic contribution the organization is making to society
2 Quality-of-life The measurement of quality of life should focus on
whether the organization is improving or degrading the general quality of
life in society
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3340
33
3 Social investment The measurement of social investment deals with the
degree to which the organization is investing both money and human
resources to solve community social problems
4 Problem-solving The measurement of problem solving should focus on
the degree to which the organization deals with social problems
Managers in todays business world increasingly need to be aware of two
separate but interrelated concerns mdash business ethics and social responsibility
9 Ethical Corporate Culture
Whenever intolerable business situations arise overseas managers should be
guided by precise statements that spell out the behavior and operating practices
that the company demands In addition codes of conduct must provide clear
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3440
34
direction about appropriate ethical behavior when the temptation to behave
unethically is strongest
The bland statement in a code of conduct that bribery is unacceptable is useless
unless it is accompanied by specific guidelines for dealing with gift giving
payments to get goods through customs and ―requests from intermediaries
who are hired to ask for bribes
There are three categories of ethical theories
metaethics
normative ethics and
applied ethics
Metaethics is the study of the origin and meaning of ethical concepts Broadly
it deals with metaphysical psychological and linguistic issues
Normative ethics establishes certain moral standards for human behaviorNormative ethics is further classified as teleological deontological and virtue
ethics
Applied ethics deals with specific controversial issues like capital punishment
and nuclear war
With the growing strength of consumer movements and rising levels of
awareness among stakeholders corporations are realizing that stakeholders and
consumers are no longer indifferent to unethical practices like financial
irregularities tax-evasion poor quality products and services kick-backs non-
compliance with environmental issues and hazardous working conditions
Many Indian companies too have recognized the importance of integrity
transparency and open communications
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3540
35
They believe that the goodwill resulting from adopting and successfully
implementing a code of business ethics will in the long run translate into
economic gains Today investors want to ensure that the companies they invest
in are not only managed properly but also have proper corporate governance
They regard corporate governance as a control mechanism that ensures the
optimum use of the human physical and financial resources of an enterprise
Companies have now begun to integrate ethics into their corporate cultures and
concentrate on putting appropriate corporate governance mechanisms in place
Business Ethics and Corporate Governance discusses the theories of ethics and
corporate governance and explains how they can be applied in various business
situations The book also provides some contemporary case studies to enable the
students and managers to gain a deeper appreciation of the role of ethics andcorporate governance in building successful businesses
10 CONCLUSION
Social responsibility is a voluntary effort on the part of business to take
various steps to satisfy the expectation of the different interest groups
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3640
36
Public Image - The activities of business towards the welfare of the
society earn goodwill and reputation for the business
Survival and Growth -Every business is a part of the society So for its
survival and
growth support from the society is very much essential Business
utilizes the available resources like power water land roads etc of the
society So it should be the responsibility of every business to spend a
part of its profit for the welfare of the society
Consumer Awareness - Now-a-days consumers have become very
conscious about their rights They protest against the supply of inferior
and harmful products by forming different groups This has made it
obligatory for the business to protect the interest of the consumers by
providing quality products at the most competitive price
CASE STUDY
Zuumlrichs Eco-friendly Waste Management System
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3740
37
In 1985 the Social Democrat Party of Zuumlrich started an initiative for an
ecological waste management system in association with The Zuumlrich Waste
Department (AWZ) ndash to dispose waste in an eco friendly manner It comprised
of a project called Zuumlrich-Recycling introduction of official trash bags called
Zuumlri-sacksand an information campaign with consumer oriented advice
AWZ made it mandatory for all residents of Zuumlrich to use the Zuumlri-sacks which
had to be purchased from grocery stores for waste disposal It followed the
concept of Pay as you Throwand people were fined if they used bags other than
Zuumlri-sacks
The Zuumlri-sacks were quite expensive and people were wary of throwing more
garbage which resulted in decreased garbage production Collection points were
also set up in the city to collect recyclable waste An information campaign was
started to create awareness among the residents of Zuumlrich city about the
ecological idea behind the waste management program of AWZ The program
had a positive effect on the city and reduced the incinerator waste by about 24
within the first few years It was also successful in reducing the per-capita waste
in Zuumlrich
The (No) Waste Land
One event that grabbed the attention of sports lovers in 2008 was Euro 20083
which was held jointly by Switzerland and Austria between June 7 and June 29
2008 The tournament was played at eight venues ndash four in Austria and four in
Switzerland4
Like other cities where the matches were held Zuumlrich also made several
arrangements such as converting some areas into pedestrian zones and setting
up Fan Mile5 But there was one feature that differentiated Zuumlrich from other
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3840
38
cities holding the Euro 2008 In Zuumlrich fans were to use returnable glasses for
drinking beer and non-alcoholic beverages were to be sold in recyclable bottles
The New Waste Management System
On December 2 1990 the electorate of Zuumlrich agreed to the new specifications
for waste disposal service The specifications of the ecological waste
management system indicated ways by which the creation of waste could be
avoided and useful materials separated out
Implementing the New System
The new waste management system was implemented in 1991 with the project
Zuumlrich Recyclingthat involved collection of recyclable material like bottles
broken glass metals used oils etc Around 170 user-friendly collection points
were established to make it easier for people to hand over recycling materials
free of charge
By accepting recyclable material free the Waste Department offered the people
of Zuumlrich a financial incentive and motivated them to support Zuumlrich
Recycling
The Waste Management System was successful in changing the waste disposal
method from incineration to an ecological waste management system Over 97
percent of the population of Zuumlrich cooperated with the new system and
accepted the sack charges as per a survey conducted in 1995 Extensive
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3940
39
publicity was said to be one of the reasons for the high acceptance of the Zuumlri-
sack
BIBLIOGRAPHY
httpwwwcapsimcombusiness-
simulationslandingethicscfmgclid=CIPDpp7C0awCFcN66wodck2cog
httpwwwwisegeekcom
httpwwwutmedustaffjfieservitaresearchbusbookhtm
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 4040
httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2840
28
Current perspectives regarding the fundamentals of social responsibility of
businesses are listed and discussed through (1) the Davis model of corporate
social responsibility (2) areas of corporate social responsibility and (3) varying
opinions on social responsibility
A model of corporate social responsibility that was developed by Keith Davis
provides five propositions that describe why and how businesses should adhere
to the obligation to take action that protects and improves the welfare of society
and the organization
Proposition 1 Social responsibility arises from social power
Proposition 2 Business shall operate as an open system with open
receipt of inputs from society and open disclosure of its operation to the
public
Proposition 3 The social costs and benefits of an activity product or
service shall be thoroughly calculated and considered in deciding whether
to proceed with it
Proposition 4 Social costs related to each activity product or service
shall be passed on to the consumer
Proposition 5 Business institutions as citizens have the responsibility to
become involved in certain social problems that are outside their normal
areas of operation
The areas in which business can become involved to protect and improve the
welfare of society are numerous and diverse Some of the most publicized of
these areas are urban affairs consumer affairs environmental affairs and
employment practices Although numerous businesses are involved in socially
responsible activities much controversy persists about whether such
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2940
29
involvement is necessary or appropriate There are several arguments for and
against businesses performing socially responsible activities
The best-known argument supporting such activities by business is that becausebusiness is a subset of and exerts a significant impact on society it has the
responsibility to help improve society Since society asks no more and no less of
any of its members why should business be exempt from such responsibility
Additionally profitability and growth go hand in hand with responsible
treatment of employees customers and the community However studies have
not indicated any clear relationship between corporate social responsibility and
profitability
One of the better known arguments against such activities is advanced by the
distinguished economist Milton Friedman Friedman argues that making
business managers simultaneously responsible to business owners for reaching
profit objectives and to society for enhancing societal welfare represents a
conflict of interest that has the potential to cause the demise of business
According to Friedman this demise almost certainly will occur if business
continually is forced to perform socially responsible behavior that is in direct
conflict with private organizational objectives He also argues that to require
business managers to pursue socially responsible objectives may be unethical
since it requires managers to spend money that really belongs to other
individuals
Regardless of which argument or combination of arguments particular managers
might support they generally should make a concerted effort to perform all
legally required socially responsible activities consider voluntarily performing
socially responsible activities beyond those legally required and inform all
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3040
30
relevant individuals of the extent to which their organization will become
involved in performing social responsibility activities
Federal law requires that businesses perform certain socially responsibleactivities In fact several government agencies have been established and are
maintained to develop such business-related legislation and to make sure the
laws are followed The Environmental Protection Agency does indeed have the
authority to require businesses to adhere to certain socially responsible
environmental standards Adherence to legislated social responsibilities
represents the minimum standard of social responsibility performance that
business leaders must achieve Managers must ask themselves however how
far beyond the minimum they should attempt to go mdash a difficult and complicated
question that entails assessing the positive and negative outcomes of performing
socially responsible activities Only those activities that contribute to the
businesss success while contributing to the welfare of society should be
undertaken
Social Responsiveness
Social responsiveness is the degree of effectiveness and efficiency an
organization displays in pursuing its social responsibilities The greater the
degree of effectiveness and efficiency the more socially responsive the
organization is said to be The socially responsive organization that is both
effective and efficient meets its social responsibilities without wasting
organizational resources in the process Determining exactly which social
responsibilities an organization should pursue and then deciding how to pursue
them are perhaps the two most critical decision-making aspects of maintaining a
high level of social responsiveness within an organization
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3140
31
That is managers must decide whether their organization should undertake the
activities on its own or acquire the help of outsiders with more expertise in the
area
In addition to decision making various approaches to meeting social obligations
are another determinant of an organizations level of social responsiveness A
desirable and socially responsive approach to meeting social obligations
involves the following
Incorporating social goals into the annual planning process
Seeking comparative industry norms for social programs
Presenting reports to organization members the board of directors and
stockholders on progress in social responsibility
Experimenting with different approaches for measuring social
performance
Attempting to measure the cost of social programs as well as the return
on social program investments
S Prakash Sethi presents three management approaches to meeting social
obligations (1) the social obligation approach (2) the social responsibility
approach and (3) the social responsiveness approach Each of Sethis three
approaches contains behavior that reflects a somewhat different attitude with
regard to businesses performing social responsible activities The social
obligation approach for example considers business as having primarily
economic purposes and confines social responsibility activity mainly to
conformance to existing laws The socially responsible approach sees business
as having both economic and societal goals The social responsiveness approach
considers business as having both societal and economic goals as well as the
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3240
32
obligation to anticipate upcoming social problems and to work actively to
prevent their appearance
Organizations characterized by attitudes and behaviors consistent with thesocial responsiveness approach generally are more socially responsive than
organizations characterized by attitudes and behaviors consistent with either the
social responsibility approach or the social obligation approach Also
organizations characterized by the social responsibility approach generally
achieve higher levels of social responsiveness than organizations characterized
by the social obligation approach As one moves from the social obligation
approach to the social responsiveness approach management becomes more
proactive Proactive managers will do what is prudent from a business
viewpoint to reduce liabilities whether an action is required by law or not
Areas of Measurement
To be consistent measurements to gauge organizational progress in reaching
socially responsible objectives can be performed The specific areas in which
individual companies actually take such measurements vary of course
depending on the specific objectives of the companies All companies however
probably should take such measurements in at least the following four major
areas
1 Economic function This measurement gives some indication of the
economic contribution the organization is making to society
2 Quality-of-life The measurement of quality of life should focus on
whether the organization is improving or degrading the general quality of
life in society
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3340
33
3 Social investment The measurement of social investment deals with the
degree to which the organization is investing both money and human
resources to solve community social problems
4 Problem-solving The measurement of problem solving should focus on
the degree to which the organization deals with social problems
Managers in todays business world increasingly need to be aware of two
separate but interrelated concerns mdash business ethics and social responsibility
9 Ethical Corporate Culture
Whenever intolerable business situations arise overseas managers should be
guided by precise statements that spell out the behavior and operating practices
that the company demands In addition codes of conduct must provide clear
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3440
34
direction about appropriate ethical behavior when the temptation to behave
unethically is strongest
The bland statement in a code of conduct that bribery is unacceptable is useless
unless it is accompanied by specific guidelines for dealing with gift giving
payments to get goods through customs and ―requests from intermediaries
who are hired to ask for bribes
There are three categories of ethical theories
metaethics
normative ethics and
applied ethics
Metaethics is the study of the origin and meaning of ethical concepts Broadly
it deals with metaphysical psychological and linguistic issues
Normative ethics establishes certain moral standards for human behaviorNormative ethics is further classified as teleological deontological and virtue
ethics
Applied ethics deals with specific controversial issues like capital punishment
and nuclear war
With the growing strength of consumer movements and rising levels of
awareness among stakeholders corporations are realizing that stakeholders and
consumers are no longer indifferent to unethical practices like financial
irregularities tax-evasion poor quality products and services kick-backs non-
compliance with environmental issues and hazardous working conditions
Many Indian companies too have recognized the importance of integrity
transparency and open communications
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3540
35
They believe that the goodwill resulting from adopting and successfully
implementing a code of business ethics will in the long run translate into
economic gains Today investors want to ensure that the companies they invest
in are not only managed properly but also have proper corporate governance
They regard corporate governance as a control mechanism that ensures the
optimum use of the human physical and financial resources of an enterprise
Companies have now begun to integrate ethics into their corporate cultures and
concentrate on putting appropriate corporate governance mechanisms in place
Business Ethics and Corporate Governance discusses the theories of ethics and
corporate governance and explains how they can be applied in various business
situations The book also provides some contemporary case studies to enable the
students and managers to gain a deeper appreciation of the role of ethics andcorporate governance in building successful businesses
10 CONCLUSION
Social responsibility is a voluntary effort on the part of business to take
various steps to satisfy the expectation of the different interest groups
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3640
36
Public Image - The activities of business towards the welfare of the
society earn goodwill and reputation for the business
Survival and Growth -Every business is a part of the society So for its
survival and
growth support from the society is very much essential Business
utilizes the available resources like power water land roads etc of the
society So it should be the responsibility of every business to spend a
part of its profit for the welfare of the society
Consumer Awareness - Now-a-days consumers have become very
conscious about their rights They protest against the supply of inferior
and harmful products by forming different groups This has made it
obligatory for the business to protect the interest of the consumers by
providing quality products at the most competitive price
CASE STUDY
Zuumlrichs Eco-friendly Waste Management System
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3740
37
In 1985 the Social Democrat Party of Zuumlrich started an initiative for an
ecological waste management system in association with The Zuumlrich Waste
Department (AWZ) ndash to dispose waste in an eco friendly manner It comprised
of a project called Zuumlrich-Recycling introduction of official trash bags called
Zuumlri-sacksand an information campaign with consumer oriented advice
AWZ made it mandatory for all residents of Zuumlrich to use the Zuumlri-sacks which
had to be purchased from grocery stores for waste disposal It followed the
concept of Pay as you Throwand people were fined if they used bags other than
Zuumlri-sacks
The Zuumlri-sacks were quite expensive and people were wary of throwing more
garbage which resulted in decreased garbage production Collection points were
also set up in the city to collect recyclable waste An information campaign was
started to create awareness among the residents of Zuumlrich city about the
ecological idea behind the waste management program of AWZ The program
had a positive effect on the city and reduced the incinerator waste by about 24
within the first few years It was also successful in reducing the per-capita waste
in Zuumlrich
The (No) Waste Land
One event that grabbed the attention of sports lovers in 2008 was Euro 20083
which was held jointly by Switzerland and Austria between June 7 and June 29
2008 The tournament was played at eight venues ndash four in Austria and four in
Switzerland4
Like other cities where the matches were held Zuumlrich also made several
arrangements such as converting some areas into pedestrian zones and setting
up Fan Mile5 But there was one feature that differentiated Zuumlrich from other
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3840
38
cities holding the Euro 2008 In Zuumlrich fans were to use returnable glasses for
drinking beer and non-alcoholic beverages were to be sold in recyclable bottles
The New Waste Management System
On December 2 1990 the electorate of Zuumlrich agreed to the new specifications
for waste disposal service The specifications of the ecological waste
management system indicated ways by which the creation of waste could be
avoided and useful materials separated out
Implementing the New System
The new waste management system was implemented in 1991 with the project
Zuumlrich Recyclingthat involved collection of recyclable material like bottles
broken glass metals used oils etc Around 170 user-friendly collection points
were established to make it easier for people to hand over recycling materials
free of charge
By accepting recyclable material free the Waste Department offered the people
of Zuumlrich a financial incentive and motivated them to support Zuumlrich
Recycling
The Waste Management System was successful in changing the waste disposal
method from incineration to an ecological waste management system Over 97
percent of the population of Zuumlrich cooperated with the new system and
accepted the sack charges as per a survey conducted in 1995 Extensive
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3940
39
publicity was said to be one of the reasons for the high acceptance of the Zuumlri-
sack
BIBLIOGRAPHY
httpwwwcapsimcombusiness-
simulationslandingethicscfmgclid=CIPDpp7C0awCFcN66wodck2cog
httpwwwwisegeekcom
httpwwwutmedustaffjfieservitaresearchbusbookhtm
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 4040
httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 2940
29
involvement is necessary or appropriate There are several arguments for and
against businesses performing socially responsible activities
The best-known argument supporting such activities by business is that becausebusiness is a subset of and exerts a significant impact on society it has the
responsibility to help improve society Since society asks no more and no less of
any of its members why should business be exempt from such responsibility
Additionally profitability and growth go hand in hand with responsible
treatment of employees customers and the community However studies have
not indicated any clear relationship between corporate social responsibility and
profitability
One of the better known arguments against such activities is advanced by the
distinguished economist Milton Friedman Friedman argues that making
business managers simultaneously responsible to business owners for reaching
profit objectives and to society for enhancing societal welfare represents a
conflict of interest that has the potential to cause the demise of business
According to Friedman this demise almost certainly will occur if business
continually is forced to perform socially responsible behavior that is in direct
conflict with private organizational objectives He also argues that to require
business managers to pursue socially responsible objectives may be unethical
since it requires managers to spend money that really belongs to other
individuals
Regardless of which argument or combination of arguments particular managers
might support they generally should make a concerted effort to perform all
legally required socially responsible activities consider voluntarily performing
socially responsible activities beyond those legally required and inform all
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3040
30
relevant individuals of the extent to which their organization will become
involved in performing social responsibility activities
Federal law requires that businesses perform certain socially responsibleactivities In fact several government agencies have been established and are
maintained to develop such business-related legislation and to make sure the
laws are followed The Environmental Protection Agency does indeed have the
authority to require businesses to adhere to certain socially responsible
environmental standards Adherence to legislated social responsibilities
represents the minimum standard of social responsibility performance that
business leaders must achieve Managers must ask themselves however how
far beyond the minimum they should attempt to go mdash a difficult and complicated
question that entails assessing the positive and negative outcomes of performing
socially responsible activities Only those activities that contribute to the
businesss success while contributing to the welfare of society should be
undertaken
Social Responsiveness
Social responsiveness is the degree of effectiveness and efficiency an
organization displays in pursuing its social responsibilities The greater the
degree of effectiveness and efficiency the more socially responsive the
organization is said to be The socially responsive organization that is both
effective and efficient meets its social responsibilities without wasting
organizational resources in the process Determining exactly which social
responsibilities an organization should pursue and then deciding how to pursue
them are perhaps the two most critical decision-making aspects of maintaining a
high level of social responsiveness within an organization
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3140
31
That is managers must decide whether their organization should undertake the
activities on its own or acquire the help of outsiders with more expertise in the
area
In addition to decision making various approaches to meeting social obligations
are another determinant of an organizations level of social responsiveness A
desirable and socially responsive approach to meeting social obligations
involves the following
Incorporating social goals into the annual planning process
Seeking comparative industry norms for social programs
Presenting reports to organization members the board of directors and
stockholders on progress in social responsibility
Experimenting with different approaches for measuring social
performance
Attempting to measure the cost of social programs as well as the return
on social program investments
S Prakash Sethi presents three management approaches to meeting social
obligations (1) the social obligation approach (2) the social responsibility
approach and (3) the social responsiveness approach Each of Sethis three
approaches contains behavior that reflects a somewhat different attitude with
regard to businesses performing social responsible activities The social
obligation approach for example considers business as having primarily
economic purposes and confines social responsibility activity mainly to
conformance to existing laws The socially responsible approach sees business
as having both economic and societal goals The social responsiveness approach
considers business as having both societal and economic goals as well as the
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3240
32
obligation to anticipate upcoming social problems and to work actively to
prevent their appearance
Organizations characterized by attitudes and behaviors consistent with thesocial responsiveness approach generally are more socially responsive than
organizations characterized by attitudes and behaviors consistent with either the
social responsibility approach or the social obligation approach Also
organizations characterized by the social responsibility approach generally
achieve higher levels of social responsiveness than organizations characterized
by the social obligation approach As one moves from the social obligation
approach to the social responsiveness approach management becomes more
proactive Proactive managers will do what is prudent from a business
viewpoint to reduce liabilities whether an action is required by law or not
Areas of Measurement
To be consistent measurements to gauge organizational progress in reaching
socially responsible objectives can be performed The specific areas in which
individual companies actually take such measurements vary of course
depending on the specific objectives of the companies All companies however
probably should take such measurements in at least the following four major
areas
1 Economic function This measurement gives some indication of the
economic contribution the organization is making to society
2 Quality-of-life The measurement of quality of life should focus on
whether the organization is improving or degrading the general quality of
life in society
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3340
33
3 Social investment The measurement of social investment deals with the
degree to which the organization is investing both money and human
resources to solve community social problems
4 Problem-solving The measurement of problem solving should focus on
the degree to which the organization deals with social problems
Managers in todays business world increasingly need to be aware of two
separate but interrelated concerns mdash business ethics and social responsibility
9 Ethical Corporate Culture
Whenever intolerable business situations arise overseas managers should be
guided by precise statements that spell out the behavior and operating practices
that the company demands In addition codes of conduct must provide clear
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3440
34
direction about appropriate ethical behavior when the temptation to behave
unethically is strongest
The bland statement in a code of conduct that bribery is unacceptable is useless
unless it is accompanied by specific guidelines for dealing with gift giving
payments to get goods through customs and ―requests from intermediaries
who are hired to ask for bribes
There are three categories of ethical theories
metaethics
normative ethics and
applied ethics
Metaethics is the study of the origin and meaning of ethical concepts Broadly
it deals with metaphysical psychological and linguistic issues
Normative ethics establishes certain moral standards for human behaviorNormative ethics is further classified as teleological deontological and virtue
ethics
Applied ethics deals with specific controversial issues like capital punishment
and nuclear war
With the growing strength of consumer movements and rising levels of
awareness among stakeholders corporations are realizing that stakeholders and
consumers are no longer indifferent to unethical practices like financial
irregularities tax-evasion poor quality products and services kick-backs non-
compliance with environmental issues and hazardous working conditions
Many Indian companies too have recognized the importance of integrity
transparency and open communications
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3540
35
They believe that the goodwill resulting from adopting and successfully
implementing a code of business ethics will in the long run translate into
economic gains Today investors want to ensure that the companies they invest
in are not only managed properly but also have proper corporate governance
They regard corporate governance as a control mechanism that ensures the
optimum use of the human physical and financial resources of an enterprise
Companies have now begun to integrate ethics into their corporate cultures and
concentrate on putting appropriate corporate governance mechanisms in place
Business Ethics and Corporate Governance discusses the theories of ethics and
corporate governance and explains how they can be applied in various business
situations The book also provides some contemporary case studies to enable the
students and managers to gain a deeper appreciation of the role of ethics andcorporate governance in building successful businesses
10 CONCLUSION
Social responsibility is a voluntary effort on the part of business to take
various steps to satisfy the expectation of the different interest groups
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3640
36
Public Image - The activities of business towards the welfare of the
society earn goodwill and reputation for the business
Survival and Growth -Every business is a part of the society So for its
survival and
growth support from the society is very much essential Business
utilizes the available resources like power water land roads etc of the
society So it should be the responsibility of every business to spend a
part of its profit for the welfare of the society
Consumer Awareness - Now-a-days consumers have become very
conscious about their rights They protest against the supply of inferior
and harmful products by forming different groups This has made it
obligatory for the business to protect the interest of the consumers by
providing quality products at the most competitive price
CASE STUDY
Zuumlrichs Eco-friendly Waste Management System
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3740
37
In 1985 the Social Democrat Party of Zuumlrich started an initiative for an
ecological waste management system in association with The Zuumlrich Waste
Department (AWZ) ndash to dispose waste in an eco friendly manner It comprised
of a project called Zuumlrich-Recycling introduction of official trash bags called
Zuumlri-sacksand an information campaign with consumer oriented advice
AWZ made it mandatory for all residents of Zuumlrich to use the Zuumlri-sacks which
had to be purchased from grocery stores for waste disposal It followed the
concept of Pay as you Throwand people were fined if they used bags other than
Zuumlri-sacks
The Zuumlri-sacks were quite expensive and people were wary of throwing more
garbage which resulted in decreased garbage production Collection points were
also set up in the city to collect recyclable waste An information campaign was
started to create awareness among the residents of Zuumlrich city about the
ecological idea behind the waste management program of AWZ The program
had a positive effect on the city and reduced the incinerator waste by about 24
within the first few years It was also successful in reducing the per-capita waste
in Zuumlrich
The (No) Waste Land
One event that grabbed the attention of sports lovers in 2008 was Euro 20083
which was held jointly by Switzerland and Austria between June 7 and June 29
2008 The tournament was played at eight venues ndash four in Austria and four in
Switzerland4
Like other cities where the matches were held Zuumlrich also made several
arrangements such as converting some areas into pedestrian zones and setting
up Fan Mile5 But there was one feature that differentiated Zuumlrich from other
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3840
38
cities holding the Euro 2008 In Zuumlrich fans were to use returnable glasses for
drinking beer and non-alcoholic beverages were to be sold in recyclable bottles
The New Waste Management System
On December 2 1990 the electorate of Zuumlrich agreed to the new specifications
for waste disposal service The specifications of the ecological waste
management system indicated ways by which the creation of waste could be
avoided and useful materials separated out
Implementing the New System
The new waste management system was implemented in 1991 with the project
Zuumlrich Recyclingthat involved collection of recyclable material like bottles
broken glass metals used oils etc Around 170 user-friendly collection points
were established to make it easier for people to hand over recycling materials
free of charge
By accepting recyclable material free the Waste Department offered the people
of Zuumlrich a financial incentive and motivated them to support Zuumlrich
Recycling
The Waste Management System was successful in changing the waste disposal
method from incineration to an ecological waste management system Over 97
percent of the population of Zuumlrich cooperated with the new system and
accepted the sack charges as per a survey conducted in 1995 Extensive
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3940
39
publicity was said to be one of the reasons for the high acceptance of the Zuumlri-
sack
BIBLIOGRAPHY
httpwwwcapsimcombusiness-
simulationslandingethicscfmgclid=CIPDpp7C0awCFcN66wodck2cog
httpwwwwisegeekcom
httpwwwutmedustaffjfieservitaresearchbusbookhtm
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 4040
httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3040
30
relevant individuals of the extent to which their organization will become
involved in performing social responsibility activities
Federal law requires that businesses perform certain socially responsibleactivities In fact several government agencies have been established and are
maintained to develop such business-related legislation and to make sure the
laws are followed The Environmental Protection Agency does indeed have the
authority to require businesses to adhere to certain socially responsible
environmental standards Adherence to legislated social responsibilities
represents the minimum standard of social responsibility performance that
business leaders must achieve Managers must ask themselves however how
far beyond the minimum they should attempt to go mdash a difficult and complicated
question that entails assessing the positive and negative outcomes of performing
socially responsible activities Only those activities that contribute to the
businesss success while contributing to the welfare of society should be
undertaken
Social Responsiveness
Social responsiveness is the degree of effectiveness and efficiency an
organization displays in pursuing its social responsibilities The greater the
degree of effectiveness and efficiency the more socially responsive the
organization is said to be The socially responsive organization that is both
effective and efficient meets its social responsibilities without wasting
organizational resources in the process Determining exactly which social
responsibilities an organization should pursue and then deciding how to pursue
them are perhaps the two most critical decision-making aspects of maintaining a
high level of social responsiveness within an organization
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3140
31
That is managers must decide whether their organization should undertake the
activities on its own or acquire the help of outsiders with more expertise in the
area
In addition to decision making various approaches to meeting social obligations
are another determinant of an organizations level of social responsiveness A
desirable and socially responsive approach to meeting social obligations
involves the following
Incorporating social goals into the annual planning process
Seeking comparative industry norms for social programs
Presenting reports to organization members the board of directors and
stockholders on progress in social responsibility
Experimenting with different approaches for measuring social
performance
Attempting to measure the cost of social programs as well as the return
on social program investments
S Prakash Sethi presents three management approaches to meeting social
obligations (1) the social obligation approach (2) the social responsibility
approach and (3) the social responsiveness approach Each of Sethis three
approaches contains behavior that reflects a somewhat different attitude with
regard to businesses performing social responsible activities The social
obligation approach for example considers business as having primarily
economic purposes and confines social responsibility activity mainly to
conformance to existing laws The socially responsible approach sees business
as having both economic and societal goals The social responsiveness approach
considers business as having both societal and economic goals as well as the
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3240
32
obligation to anticipate upcoming social problems and to work actively to
prevent their appearance
Organizations characterized by attitudes and behaviors consistent with thesocial responsiveness approach generally are more socially responsive than
organizations characterized by attitudes and behaviors consistent with either the
social responsibility approach or the social obligation approach Also
organizations characterized by the social responsibility approach generally
achieve higher levels of social responsiveness than organizations characterized
by the social obligation approach As one moves from the social obligation
approach to the social responsiveness approach management becomes more
proactive Proactive managers will do what is prudent from a business
viewpoint to reduce liabilities whether an action is required by law or not
Areas of Measurement
To be consistent measurements to gauge organizational progress in reaching
socially responsible objectives can be performed The specific areas in which
individual companies actually take such measurements vary of course
depending on the specific objectives of the companies All companies however
probably should take such measurements in at least the following four major
areas
1 Economic function This measurement gives some indication of the
economic contribution the organization is making to society
2 Quality-of-life The measurement of quality of life should focus on
whether the organization is improving or degrading the general quality of
life in society
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3340
33
3 Social investment The measurement of social investment deals with the
degree to which the organization is investing both money and human
resources to solve community social problems
4 Problem-solving The measurement of problem solving should focus on
the degree to which the organization deals with social problems
Managers in todays business world increasingly need to be aware of two
separate but interrelated concerns mdash business ethics and social responsibility
9 Ethical Corporate Culture
Whenever intolerable business situations arise overseas managers should be
guided by precise statements that spell out the behavior and operating practices
that the company demands In addition codes of conduct must provide clear
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3440
34
direction about appropriate ethical behavior when the temptation to behave
unethically is strongest
The bland statement in a code of conduct that bribery is unacceptable is useless
unless it is accompanied by specific guidelines for dealing with gift giving
payments to get goods through customs and ―requests from intermediaries
who are hired to ask for bribes
There are three categories of ethical theories
metaethics
normative ethics and
applied ethics
Metaethics is the study of the origin and meaning of ethical concepts Broadly
it deals with metaphysical psychological and linguistic issues
Normative ethics establishes certain moral standards for human behaviorNormative ethics is further classified as teleological deontological and virtue
ethics
Applied ethics deals with specific controversial issues like capital punishment
and nuclear war
With the growing strength of consumer movements and rising levels of
awareness among stakeholders corporations are realizing that stakeholders and
consumers are no longer indifferent to unethical practices like financial
irregularities tax-evasion poor quality products and services kick-backs non-
compliance with environmental issues and hazardous working conditions
Many Indian companies too have recognized the importance of integrity
transparency and open communications
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3540
35
They believe that the goodwill resulting from adopting and successfully
implementing a code of business ethics will in the long run translate into
economic gains Today investors want to ensure that the companies they invest
in are not only managed properly but also have proper corporate governance
They regard corporate governance as a control mechanism that ensures the
optimum use of the human physical and financial resources of an enterprise
Companies have now begun to integrate ethics into their corporate cultures and
concentrate on putting appropriate corporate governance mechanisms in place
Business Ethics and Corporate Governance discusses the theories of ethics and
corporate governance and explains how they can be applied in various business
situations The book also provides some contemporary case studies to enable the
students and managers to gain a deeper appreciation of the role of ethics andcorporate governance in building successful businesses
10 CONCLUSION
Social responsibility is a voluntary effort on the part of business to take
various steps to satisfy the expectation of the different interest groups
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3640
36
Public Image - The activities of business towards the welfare of the
society earn goodwill and reputation for the business
Survival and Growth -Every business is a part of the society So for its
survival and
growth support from the society is very much essential Business
utilizes the available resources like power water land roads etc of the
society So it should be the responsibility of every business to spend a
part of its profit for the welfare of the society
Consumer Awareness - Now-a-days consumers have become very
conscious about their rights They protest against the supply of inferior
and harmful products by forming different groups This has made it
obligatory for the business to protect the interest of the consumers by
providing quality products at the most competitive price
CASE STUDY
Zuumlrichs Eco-friendly Waste Management System
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3740
37
In 1985 the Social Democrat Party of Zuumlrich started an initiative for an
ecological waste management system in association with The Zuumlrich Waste
Department (AWZ) ndash to dispose waste in an eco friendly manner It comprised
of a project called Zuumlrich-Recycling introduction of official trash bags called
Zuumlri-sacksand an information campaign with consumer oriented advice
AWZ made it mandatory for all residents of Zuumlrich to use the Zuumlri-sacks which
had to be purchased from grocery stores for waste disposal It followed the
concept of Pay as you Throwand people were fined if they used bags other than
Zuumlri-sacks
The Zuumlri-sacks were quite expensive and people were wary of throwing more
garbage which resulted in decreased garbage production Collection points were
also set up in the city to collect recyclable waste An information campaign was
started to create awareness among the residents of Zuumlrich city about the
ecological idea behind the waste management program of AWZ The program
had a positive effect on the city and reduced the incinerator waste by about 24
within the first few years It was also successful in reducing the per-capita waste
in Zuumlrich
The (No) Waste Land
One event that grabbed the attention of sports lovers in 2008 was Euro 20083
which was held jointly by Switzerland and Austria between June 7 and June 29
2008 The tournament was played at eight venues ndash four in Austria and four in
Switzerland4
Like other cities where the matches were held Zuumlrich also made several
arrangements such as converting some areas into pedestrian zones and setting
up Fan Mile5 But there was one feature that differentiated Zuumlrich from other
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3840
38
cities holding the Euro 2008 In Zuumlrich fans were to use returnable glasses for
drinking beer and non-alcoholic beverages were to be sold in recyclable bottles
The New Waste Management System
On December 2 1990 the electorate of Zuumlrich agreed to the new specifications
for waste disposal service The specifications of the ecological waste
management system indicated ways by which the creation of waste could be
avoided and useful materials separated out
Implementing the New System
The new waste management system was implemented in 1991 with the project
Zuumlrich Recyclingthat involved collection of recyclable material like bottles
broken glass metals used oils etc Around 170 user-friendly collection points
were established to make it easier for people to hand over recycling materials
free of charge
By accepting recyclable material free the Waste Department offered the people
of Zuumlrich a financial incentive and motivated them to support Zuumlrich
Recycling
The Waste Management System was successful in changing the waste disposal
method from incineration to an ecological waste management system Over 97
percent of the population of Zuumlrich cooperated with the new system and
accepted the sack charges as per a survey conducted in 1995 Extensive
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3940
39
publicity was said to be one of the reasons for the high acceptance of the Zuumlri-
sack
BIBLIOGRAPHY
httpwwwcapsimcombusiness-
simulationslandingethicscfmgclid=CIPDpp7C0awCFcN66wodck2cog
httpwwwwisegeekcom
httpwwwutmedustaffjfieservitaresearchbusbookhtm
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 4040
httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3140
31
That is managers must decide whether their organization should undertake the
activities on its own or acquire the help of outsiders with more expertise in the
area
In addition to decision making various approaches to meeting social obligations
are another determinant of an organizations level of social responsiveness A
desirable and socially responsive approach to meeting social obligations
involves the following
Incorporating social goals into the annual planning process
Seeking comparative industry norms for social programs
Presenting reports to organization members the board of directors and
stockholders on progress in social responsibility
Experimenting with different approaches for measuring social
performance
Attempting to measure the cost of social programs as well as the return
on social program investments
S Prakash Sethi presents three management approaches to meeting social
obligations (1) the social obligation approach (2) the social responsibility
approach and (3) the social responsiveness approach Each of Sethis three
approaches contains behavior that reflects a somewhat different attitude with
regard to businesses performing social responsible activities The social
obligation approach for example considers business as having primarily
economic purposes and confines social responsibility activity mainly to
conformance to existing laws The socially responsible approach sees business
as having both economic and societal goals The social responsiveness approach
considers business as having both societal and economic goals as well as the
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3240
32
obligation to anticipate upcoming social problems and to work actively to
prevent their appearance
Organizations characterized by attitudes and behaviors consistent with thesocial responsiveness approach generally are more socially responsive than
organizations characterized by attitudes and behaviors consistent with either the
social responsibility approach or the social obligation approach Also
organizations characterized by the social responsibility approach generally
achieve higher levels of social responsiveness than organizations characterized
by the social obligation approach As one moves from the social obligation
approach to the social responsiveness approach management becomes more
proactive Proactive managers will do what is prudent from a business
viewpoint to reduce liabilities whether an action is required by law or not
Areas of Measurement
To be consistent measurements to gauge organizational progress in reaching
socially responsible objectives can be performed The specific areas in which
individual companies actually take such measurements vary of course
depending on the specific objectives of the companies All companies however
probably should take such measurements in at least the following four major
areas
1 Economic function This measurement gives some indication of the
economic contribution the organization is making to society
2 Quality-of-life The measurement of quality of life should focus on
whether the organization is improving or degrading the general quality of
life in society
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3340
33
3 Social investment The measurement of social investment deals with the
degree to which the organization is investing both money and human
resources to solve community social problems
4 Problem-solving The measurement of problem solving should focus on
the degree to which the organization deals with social problems
Managers in todays business world increasingly need to be aware of two
separate but interrelated concerns mdash business ethics and social responsibility
9 Ethical Corporate Culture
Whenever intolerable business situations arise overseas managers should be
guided by precise statements that spell out the behavior and operating practices
that the company demands In addition codes of conduct must provide clear
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3440
34
direction about appropriate ethical behavior when the temptation to behave
unethically is strongest
The bland statement in a code of conduct that bribery is unacceptable is useless
unless it is accompanied by specific guidelines for dealing with gift giving
payments to get goods through customs and ―requests from intermediaries
who are hired to ask for bribes
There are three categories of ethical theories
metaethics
normative ethics and
applied ethics
Metaethics is the study of the origin and meaning of ethical concepts Broadly
it deals with metaphysical psychological and linguistic issues
Normative ethics establishes certain moral standards for human behaviorNormative ethics is further classified as teleological deontological and virtue
ethics
Applied ethics deals with specific controversial issues like capital punishment
and nuclear war
With the growing strength of consumer movements and rising levels of
awareness among stakeholders corporations are realizing that stakeholders and
consumers are no longer indifferent to unethical practices like financial
irregularities tax-evasion poor quality products and services kick-backs non-
compliance with environmental issues and hazardous working conditions
Many Indian companies too have recognized the importance of integrity
transparency and open communications
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3540
35
They believe that the goodwill resulting from adopting and successfully
implementing a code of business ethics will in the long run translate into
economic gains Today investors want to ensure that the companies they invest
in are not only managed properly but also have proper corporate governance
They regard corporate governance as a control mechanism that ensures the
optimum use of the human physical and financial resources of an enterprise
Companies have now begun to integrate ethics into their corporate cultures and
concentrate on putting appropriate corporate governance mechanisms in place
Business Ethics and Corporate Governance discusses the theories of ethics and
corporate governance and explains how they can be applied in various business
situations The book also provides some contemporary case studies to enable the
students and managers to gain a deeper appreciation of the role of ethics andcorporate governance in building successful businesses
10 CONCLUSION
Social responsibility is a voluntary effort on the part of business to take
various steps to satisfy the expectation of the different interest groups
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3640
36
Public Image - The activities of business towards the welfare of the
society earn goodwill and reputation for the business
Survival and Growth -Every business is a part of the society So for its
survival and
growth support from the society is very much essential Business
utilizes the available resources like power water land roads etc of the
society So it should be the responsibility of every business to spend a
part of its profit for the welfare of the society
Consumer Awareness - Now-a-days consumers have become very
conscious about their rights They protest against the supply of inferior
and harmful products by forming different groups This has made it
obligatory for the business to protect the interest of the consumers by
providing quality products at the most competitive price
CASE STUDY
Zuumlrichs Eco-friendly Waste Management System
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3740
37
In 1985 the Social Democrat Party of Zuumlrich started an initiative for an
ecological waste management system in association with The Zuumlrich Waste
Department (AWZ) ndash to dispose waste in an eco friendly manner It comprised
of a project called Zuumlrich-Recycling introduction of official trash bags called
Zuumlri-sacksand an information campaign with consumer oriented advice
AWZ made it mandatory for all residents of Zuumlrich to use the Zuumlri-sacks which
had to be purchased from grocery stores for waste disposal It followed the
concept of Pay as you Throwand people were fined if they used bags other than
Zuumlri-sacks
The Zuumlri-sacks were quite expensive and people were wary of throwing more
garbage which resulted in decreased garbage production Collection points were
also set up in the city to collect recyclable waste An information campaign was
started to create awareness among the residents of Zuumlrich city about the
ecological idea behind the waste management program of AWZ The program
had a positive effect on the city and reduced the incinerator waste by about 24
within the first few years It was also successful in reducing the per-capita waste
in Zuumlrich
The (No) Waste Land
One event that grabbed the attention of sports lovers in 2008 was Euro 20083
which was held jointly by Switzerland and Austria between June 7 and June 29
2008 The tournament was played at eight venues ndash four in Austria and four in
Switzerland4
Like other cities where the matches were held Zuumlrich also made several
arrangements such as converting some areas into pedestrian zones and setting
up Fan Mile5 But there was one feature that differentiated Zuumlrich from other
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3840
38
cities holding the Euro 2008 In Zuumlrich fans were to use returnable glasses for
drinking beer and non-alcoholic beverages were to be sold in recyclable bottles
The New Waste Management System
On December 2 1990 the electorate of Zuumlrich agreed to the new specifications
for waste disposal service The specifications of the ecological waste
management system indicated ways by which the creation of waste could be
avoided and useful materials separated out
Implementing the New System
The new waste management system was implemented in 1991 with the project
Zuumlrich Recyclingthat involved collection of recyclable material like bottles
broken glass metals used oils etc Around 170 user-friendly collection points
were established to make it easier for people to hand over recycling materials
free of charge
By accepting recyclable material free the Waste Department offered the people
of Zuumlrich a financial incentive and motivated them to support Zuumlrich
Recycling
The Waste Management System was successful in changing the waste disposal
method from incineration to an ecological waste management system Over 97
percent of the population of Zuumlrich cooperated with the new system and
accepted the sack charges as per a survey conducted in 1995 Extensive
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3940
39
publicity was said to be one of the reasons for the high acceptance of the Zuumlri-
sack
BIBLIOGRAPHY
httpwwwcapsimcombusiness-
simulationslandingethicscfmgclid=CIPDpp7C0awCFcN66wodck2cog
httpwwwwisegeekcom
httpwwwutmedustaffjfieservitaresearchbusbookhtm
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 4040
httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3240
32
obligation to anticipate upcoming social problems and to work actively to
prevent their appearance
Organizations characterized by attitudes and behaviors consistent with thesocial responsiveness approach generally are more socially responsive than
organizations characterized by attitudes and behaviors consistent with either the
social responsibility approach or the social obligation approach Also
organizations characterized by the social responsibility approach generally
achieve higher levels of social responsiveness than organizations characterized
by the social obligation approach As one moves from the social obligation
approach to the social responsiveness approach management becomes more
proactive Proactive managers will do what is prudent from a business
viewpoint to reduce liabilities whether an action is required by law or not
Areas of Measurement
To be consistent measurements to gauge organizational progress in reaching
socially responsible objectives can be performed The specific areas in which
individual companies actually take such measurements vary of course
depending on the specific objectives of the companies All companies however
probably should take such measurements in at least the following four major
areas
1 Economic function This measurement gives some indication of the
economic contribution the organization is making to society
2 Quality-of-life The measurement of quality of life should focus on
whether the organization is improving or degrading the general quality of
life in society
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3340
33
3 Social investment The measurement of social investment deals with the
degree to which the organization is investing both money and human
resources to solve community social problems
4 Problem-solving The measurement of problem solving should focus on
the degree to which the organization deals with social problems
Managers in todays business world increasingly need to be aware of two
separate but interrelated concerns mdash business ethics and social responsibility
9 Ethical Corporate Culture
Whenever intolerable business situations arise overseas managers should be
guided by precise statements that spell out the behavior and operating practices
that the company demands In addition codes of conduct must provide clear
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3440
34
direction about appropriate ethical behavior when the temptation to behave
unethically is strongest
The bland statement in a code of conduct that bribery is unacceptable is useless
unless it is accompanied by specific guidelines for dealing with gift giving
payments to get goods through customs and ―requests from intermediaries
who are hired to ask for bribes
There are three categories of ethical theories
metaethics
normative ethics and
applied ethics
Metaethics is the study of the origin and meaning of ethical concepts Broadly
it deals with metaphysical psychological and linguistic issues
Normative ethics establishes certain moral standards for human behaviorNormative ethics is further classified as teleological deontological and virtue
ethics
Applied ethics deals with specific controversial issues like capital punishment
and nuclear war
With the growing strength of consumer movements and rising levels of
awareness among stakeholders corporations are realizing that stakeholders and
consumers are no longer indifferent to unethical practices like financial
irregularities tax-evasion poor quality products and services kick-backs non-
compliance with environmental issues and hazardous working conditions
Many Indian companies too have recognized the importance of integrity
transparency and open communications
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3540
35
They believe that the goodwill resulting from adopting and successfully
implementing a code of business ethics will in the long run translate into
economic gains Today investors want to ensure that the companies they invest
in are not only managed properly but also have proper corporate governance
They regard corporate governance as a control mechanism that ensures the
optimum use of the human physical and financial resources of an enterprise
Companies have now begun to integrate ethics into their corporate cultures and
concentrate on putting appropriate corporate governance mechanisms in place
Business Ethics and Corporate Governance discusses the theories of ethics and
corporate governance and explains how they can be applied in various business
situations The book also provides some contemporary case studies to enable the
students and managers to gain a deeper appreciation of the role of ethics andcorporate governance in building successful businesses
10 CONCLUSION
Social responsibility is a voluntary effort on the part of business to take
various steps to satisfy the expectation of the different interest groups
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3640
36
Public Image - The activities of business towards the welfare of the
society earn goodwill and reputation for the business
Survival and Growth -Every business is a part of the society So for its
survival and
growth support from the society is very much essential Business
utilizes the available resources like power water land roads etc of the
society So it should be the responsibility of every business to spend a
part of its profit for the welfare of the society
Consumer Awareness - Now-a-days consumers have become very
conscious about their rights They protest against the supply of inferior
and harmful products by forming different groups This has made it
obligatory for the business to protect the interest of the consumers by
providing quality products at the most competitive price
CASE STUDY
Zuumlrichs Eco-friendly Waste Management System
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3740
37
In 1985 the Social Democrat Party of Zuumlrich started an initiative for an
ecological waste management system in association with The Zuumlrich Waste
Department (AWZ) ndash to dispose waste in an eco friendly manner It comprised
of a project called Zuumlrich-Recycling introduction of official trash bags called
Zuumlri-sacksand an information campaign with consumer oriented advice
AWZ made it mandatory for all residents of Zuumlrich to use the Zuumlri-sacks which
had to be purchased from grocery stores for waste disposal It followed the
concept of Pay as you Throwand people were fined if they used bags other than
Zuumlri-sacks
The Zuumlri-sacks were quite expensive and people were wary of throwing more
garbage which resulted in decreased garbage production Collection points were
also set up in the city to collect recyclable waste An information campaign was
started to create awareness among the residents of Zuumlrich city about the
ecological idea behind the waste management program of AWZ The program
had a positive effect on the city and reduced the incinerator waste by about 24
within the first few years It was also successful in reducing the per-capita waste
in Zuumlrich
The (No) Waste Land
One event that grabbed the attention of sports lovers in 2008 was Euro 20083
which was held jointly by Switzerland and Austria between June 7 and June 29
2008 The tournament was played at eight venues ndash four in Austria and four in
Switzerland4
Like other cities where the matches were held Zuumlrich also made several
arrangements such as converting some areas into pedestrian zones and setting
up Fan Mile5 But there was one feature that differentiated Zuumlrich from other
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3840
38
cities holding the Euro 2008 In Zuumlrich fans were to use returnable glasses for
drinking beer and non-alcoholic beverages were to be sold in recyclable bottles
The New Waste Management System
On December 2 1990 the electorate of Zuumlrich agreed to the new specifications
for waste disposal service The specifications of the ecological waste
management system indicated ways by which the creation of waste could be
avoided and useful materials separated out
Implementing the New System
The new waste management system was implemented in 1991 with the project
Zuumlrich Recyclingthat involved collection of recyclable material like bottles
broken glass metals used oils etc Around 170 user-friendly collection points
were established to make it easier for people to hand over recycling materials
free of charge
By accepting recyclable material free the Waste Department offered the people
of Zuumlrich a financial incentive and motivated them to support Zuumlrich
Recycling
The Waste Management System was successful in changing the waste disposal
method from incineration to an ecological waste management system Over 97
percent of the population of Zuumlrich cooperated with the new system and
accepted the sack charges as per a survey conducted in 1995 Extensive
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3940
39
publicity was said to be one of the reasons for the high acceptance of the Zuumlri-
sack
BIBLIOGRAPHY
httpwwwcapsimcombusiness-
simulationslandingethicscfmgclid=CIPDpp7C0awCFcN66wodck2cog
httpwwwwisegeekcom
httpwwwutmedustaffjfieservitaresearchbusbookhtm
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 4040
httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3340
33
3 Social investment The measurement of social investment deals with the
degree to which the organization is investing both money and human
resources to solve community social problems
4 Problem-solving The measurement of problem solving should focus on
the degree to which the organization deals with social problems
Managers in todays business world increasingly need to be aware of two
separate but interrelated concerns mdash business ethics and social responsibility
9 Ethical Corporate Culture
Whenever intolerable business situations arise overseas managers should be
guided by precise statements that spell out the behavior and operating practices
that the company demands In addition codes of conduct must provide clear
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3440
34
direction about appropriate ethical behavior when the temptation to behave
unethically is strongest
The bland statement in a code of conduct that bribery is unacceptable is useless
unless it is accompanied by specific guidelines for dealing with gift giving
payments to get goods through customs and ―requests from intermediaries
who are hired to ask for bribes
There are three categories of ethical theories
metaethics
normative ethics and
applied ethics
Metaethics is the study of the origin and meaning of ethical concepts Broadly
it deals with metaphysical psychological and linguistic issues
Normative ethics establishes certain moral standards for human behaviorNormative ethics is further classified as teleological deontological and virtue
ethics
Applied ethics deals with specific controversial issues like capital punishment
and nuclear war
With the growing strength of consumer movements and rising levels of
awareness among stakeholders corporations are realizing that stakeholders and
consumers are no longer indifferent to unethical practices like financial
irregularities tax-evasion poor quality products and services kick-backs non-
compliance with environmental issues and hazardous working conditions
Many Indian companies too have recognized the importance of integrity
transparency and open communications
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3540
35
They believe that the goodwill resulting from adopting and successfully
implementing a code of business ethics will in the long run translate into
economic gains Today investors want to ensure that the companies they invest
in are not only managed properly but also have proper corporate governance
They regard corporate governance as a control mechanism that ensures the
optimum use of the human physical and financial resources of an enterprise
Companies have now begun to integrate ethics into their corporate cultures and
concentrate on putting appropriate corporate governance mechanisms in place
Business Ethics and Corporate Governance discusses the theories of ethics and
corporate governance and explains how they can be applied in various business
situations The book also provides some contemporary case studies to enable the
students and managers to gain a deeper appreciation of the role of ethics andcorporate governance in building successful businesses
10 CONCLUSION
Social responsibility is a voluntary effort on the part of business to take
various steps to satisfy the expectation of the different interest groups
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3640
36
Public Image - The activities of business towards the welfare of the
society earn goodwill and reputation for the business
Survival and Growth -Every business is a part of the society So for its
survival and
growth support from the society is very much essential Business
utilizes the available resources like power water land roads etc of the
society So it should be the responsibility of every business to spend a
part of its profit for the welfare of the society
Consumer Awareness - Now-a-days consumers have become very
conscious about their rights They protest against the supply of inferior
and harmful products by forming different groups This has made it
obligatory for the business to protect the interest of the consumers by
providing quality products at the most competitive price
CASE STUDY
Zuumlrichs Eco-friendly Waste Management System
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3740
37
In 1985 the Social Democrat Party of Zuumlrich started an initiative for an
ecological waste management system in association with The Zuumlrich Waste
Department (AWZ) ndash to dispose waste in an eco friendly manner It comprised
of a project called Zuumlrich-Recycling introduction of official trash bags called
Zuumlri-sacksand an information campaign with consumer oriented advice
AWZ made it mandatory for all residents of Zuumlrich to use the Zuumlri-sacks which
had to be purchased from grocery stores for waste disposal It followed the
concept of Pay as you Throwand people were fined if they used bags other than
Zuumlri-sacks
The Zuumlri-sacks were quite expensive and people were wary of throwing more
garbage which resulted in decreased garbage production Collection points were
also set up in the city to collect recyclable waste An information campaign was
started to create awareness among the residents of Zuumlrich city about the
ecological idea behind the waste management program of AWZ The program
had a positive effect on the city and reduced the incinerator waste by about 24
within the first few years It was also successful in reducing the per-capita waste
in Zuumlrich
The (No) Waste Land
One event that grabbed the attention of sports lovers in 2008 was Euro 20083
which was held jointly by Switzerland and Austria between June 7 and June 29
2008 The tournament was played at eight venues ndash four in Austria and four in
Switzerland4
Like other cities where the matches were held Zuumlrich also made several
arrangements such as converting some areas into pedestrian zones and setting
up Fan Mile5 But there was one feature that differentiated Zuumlrich from other
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3840
38
cities holding the Euro 2008 In Zuumlrich fans were to use returnable glasses for
drinking beer and non-alcoholic beverages were to be sold in recyclable bottles
The New Waste Management System
On December 2 1990 the electorate of Zuumlrich agreed to the new specifications
for waste disposal service The specifications of the ecological waste
management system indicated ways by which the creation of waste could be
avoided and useful materials separated out
Implementing the New System
The new waste management system was implemented in 1991 with the project
Zuumlrich Recyclingthat involved collection of recyclable material like bottles
broken glass metals used oils etc Around 170 user-friendly collection points
were established to make it easier for people to hand over recycling materials
free of charge
By accepting recyclable material free the Waste Department offered the people
of Zuumlrich a financial incentive and motivated them to support Zuumlrich
Recycling
The Waste Management System was successful in changing the waste disposal
method from incineration to an ecological waste management system Over 97
percent of the population of Zuumlrich cooperated with the new system and
accepted the sack charges as per a survey conducted in 1995 Extensive
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3940
39
publicity was said to be one of the reasons for the high acceptance of the Zuumlri-
sack
BIBLIOGRAPHY
httpwwwcapsimcombusiness-
simulationslandingethicscfmgclid=CIPDpp7C0awCFcN66wodck2cog
httpwwwwisegeekcom
httpwwwutmedustaffjfieservitaresearchbusbookhtm
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 4040
httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3440
34
direction about appropriate ethical behavior when the temptation to behave
unethically is strongest
The bland statement in a code of conduct that bribery is unacceptable is useless
unless it is accompanied by specific guidelines for dealing with gift giving
payments to get goods through customs and ―requests from intermediaries
who are hired to ask for bribes
There are three categories of ethical theories
metaethics
normative ethics and
applied ethics
Metaethics is the study of the origin and meaning of ethical concepts Broadly
it deals with metaphysical psychological and linguistic issues
Normative ethics establishes certain moral standards for human behaviorNormative ethics is further classified as teleological deontological and virtue
ethics
Applied ethics deals with specific controversial issues like capital punishment
and nuclear war
With the growing strength of consumer movements and rising levels of
awareness among stakeholders corporations are realizing that stakeholders and
consumers are no longer indifferent to unethical practices like financial
irregularities tax-evasion poor quality products and services kick-backs non-
compliance with environmental issues and hazardous working conditions
Many Indian companies too have recognized the importance of integrity
transparency and open communications
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3540
35
They believe that the goodwill resulting from adopting and successfully
implementing a code of business ethics will in the long run translate into
economic gains Today investors want to ensure that the companies they invest
in are not only managed properly but also have proper corporate governance
They regard corporate governance as a control mechanism that ensures the
optimum use of the human physical and financial resources of an enterprise
Companies have now begun to integrate ethics into their corporate cultures and
concentrate on putting appropriate corporate governance mechanisms in place
Business Ethics and Corporate Governance discusses the theories of ethics and
corporate governance and explains how they can be applied in various business
situations The book also provides some contemporary case studies to enable the
students and managers to gain a deeper appreciation of the role of ethics andcorporate governance in building successful businesses
10 CONCLUSION
Social responsibility is a voluntary effort on the part of business to take
various steps to satisfy the expectation of the different interest groups
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3640
36
Public Image - The activities of business towards the welfare of the
society earn goodwill and reputation for the business
Survival and Growth -Every business is a part of the society So for its
survival and
growth support from the society is very much essential Business
utilizes the available resources like power water land roads etc of the
society So it should be the responsibility of every business to spend a
part of its profit for the welfare of the society
Consumer Awareness - Now-a-days consumers have become very
conscious about their rights They protest against the supply of inferior
and harmful products by forming different groups This has made it
obligatory for the business to protect the interest of the consumers by
providing quality products at the most competitive price
CASE STUDY
Zuumlrichs Eco-friendly Waste Management System
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3740
37
In 1985 the Social Democrat Party of Zuumlrich started an initiative for an
ecological waste management system in association with The Zuumlrich Waste
Department (AWZ) ndash to dispose waste in an eco friendly manner It comprised
of a project called Zuumlrich-Recycling introduction of official trash bags called
Zuumlri-sacksand an information campaign with consumer oriented advice
AWZ made it mandatory for all residents of Zuumlrich to use the Zuumlri-sacks which
had to be purchased from grocery stores for waste disposal It followed the
concept of Pay as you Throwand people were fined if they used bags other than
Zuumlri-sacks
The Zuumlri-sacks were quite expensive and people were wary of throwing more
garbage which resulted in decreased garbage production Collection points were
also set up in the city to collect recyclable waste An information campaign was
started to create awareness among the residents of Zuumlrich city about the
ecological idea behind the waste management program of AWZ The program
had a positive effect on the city and reduced the incinerator waste by about 24
within the first few years It was also successful in reducing the per-capita waste
in Zuumlrich
The (No) Waste Land
One event that grabbed the attention of sports lovers in 2008 was Euro 20083
which was held jointly by Switzerland and Austria between June 7 and June 29
2008 The tournament was played at eight venues ndash four in Austria and four in
Switzerland4
Like other cities where the matches were held Zuumlrich also made several
arrangements such as converting some areas into pedestrian zones and setting
up Fan Mile5 But there was one feature that differentiated Zuumlrich from other
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3840
38
cities holding the Euro 2008 In Zuumlrich fans were to use returnable glasses for
drinking beer and non-alcoholic beverages were to be sold in recyclable bottles
The New Waste Management System
On December 2 1990 the electorate of Zuumlrich agreed to the new specifications
for waste disposal service The specifications of the ecological waste
management system indicated ways by which the creation of waste could be
avoided and useful materials separated out
Implementing the New System
The new waste management system was implemented in 1991 with the project
Zuumlrich Recyclingthat involved collection of recyclable material like bottles
broken glass metals used oils etc Around 170 user-friendly collection points
were established to make it easier for people to hand over recycling materials
free of charge
By accepting recyclable material free the Waste Department offered the people
of Zuumlrich a financial incentive and motivated them to support Zuumlrich
Recycling
The Waste Management System was successful in changing the waste disposal
method from incineration to an ecological waste management system Over 97
percent of the population of Zuumlrich cooperated with the new system and
accepted the sack charges as per a survey conducted in 1995 Extensive
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3940
39
publicity was said to be one of the reasons for the high acceptance of the Zuumlri-
sack
BIBLIOGRAPHY
httpwwwcapsimcombusiness-
simulationslandingethicscfmgclid=CIPDpp7C0awCFcN66wodck2cog
httpwwwwisegeekcom
httpwwwutmedustaffjfieservitaresearchbusbookhtm
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 4040
httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3540
35
They believe that the goodwill resulting from adopting and successfully
implementing a code of business ethics will in the long run translate into
economic gains Today investors want to ensure that the companies they invest
in are not only managed properly but also have proper corporate governance
They regard corporate governance as a control mechanism that ensures the
optimum use of the human physical and financial resources of an enterprise
Companies have now begun to integrate ethics into their corporate cultures and
concentrate on putting appropriate corporate governance mechanisms in place
Business Ethics and Corporate Governance discusses the theories of ethics and
corporate governance and explains how they can be applied in various business
situations The book also provides some contemporary case studies to enable the
students and managers to gain a deeper appreciation of the role of ethics andcorporate governance in building successful businesses
10 CONCLUSION
Social responsibility is a voluntary effort on the part of business to take
various steps to satisfy the expectation of the different interest groups
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3640
36
Public Image - The activities of business towards the welfare of the
society earn goodwill and reputation for the business
Survival and Growth -Every business is a part of the society So for its
survival and
growth support from the society is very much essential Business
utilizes the available resources like power water land roads etc of the
society So it should be the responsibility of every business to spend a
part of its profit for the welfare of the society
Consumer Awareness - Now-a-days consumers have become very
conscious about their rights They protest against the supply of inferior
and harmful products by forming different groups This has made it
obligatory for the business to protect the interest of the consumers by
providing quality products at the most competitive price
CASE STUDY
Zuumlrichs Eco-friendly Waste Management System
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3740
37
In 1985 the Social Democrat Party of Zuumlrich started an initiative for an
ecological waste management system in association with The Zuumlrich Waste
Department (AWZ) ndash to dispose waste in an eco friendly manner It comprised
of a project called Zuumlrich-Recycling introduction of official trash bags called
Zuumlri-sacksand an information campaign with consumer oriented advice
AWZ made it mandatory for all residents of Zuumlrich to use the Zuumlri-sacks which
had to be purchased from grocery stores for waste disposal It followed the
concept of Pay as you Throwand people were fined if they used bags other than
Zuumlri-sacks
The Zuumlri-sacks were quite expensive and people were wary of throwing more
garbage which resulted in decreased garbage production Collection points were
also set up in the city to collect recyclable waste An information campaign was
started to create awareness among the residents of Zuumlrich city about the
ecological idea behind the waste management program of AWZ The program
had a positive effect on the city and reduced the incinerator waste by about 24
within the first few years It was also successful in reducing the per-capita waste
in Zuumlrich
The (No) Waste Land
One event that grabbed the attention of sports lovers in 2008 was Euro 20083
which was held jointly by Switzerland and Austria between June 7 and June 29
2008 The tournament was played at eight venues ndash four in Austria and four in
Switzerland4
Like other cities where the matches were held Zuumlrich also made several
arrangements such as converting some areas into pedestrian zones and setting
up Fan Mile5 But there was one feature that differentiated Zuumlrich from other
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3840
38
cities holding the Euro 2008 In Zuumlrich fans were to use returnable glasses for
drinking beer and non-alcoholic beverages were to be sold in recyclable bottles
The New Waste Management System
On December 2 1990 the electorate of Zuumlrich agreed to the new specifications
for waste disposal service The specifications of the ecological waste
management system indicated ways by which the creation of waste could be
avoided and useful materials separated out
Implementing the New System
The new waste management system was implemented in 1991 with the project
Zuumlrich Recyclingthat involved collection of recyclable material like bottles
broken glass metals used oils etc Around 170 user-friendly collection points
were established to make it easier for people to hand over recycling materials
free of charge
By accepting recyclable material free the Waste Department offered the people
of Zuumlrich a financial incentive and motivated them to support Zuumlrich
Recycling
The Waste Management System was successful in changing the waste disposal
method from incineration to an ecological waste management system Over 97
percent of the population of Zuumlrich cooperated with the new system and
accepted the sack charges as per a survey conducted in 1995 Extensive
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3940
39
publicity was said to be one of the reasons for the high acceptance of the Zuumlri-
sack
BIBLIOGRAPHY
httpwwwcapsimcombusiness-
simulationslandingethicscfmgclid=CIPDpp7C0awCFcN66wodck2cog
httpwwwwisegeekcom
httpwwwutmedustaffjfieservitaresearchbusbookhtm
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 4040
httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3640
36
Public Image - The activities of business towards the welfare of the
society earn goodwill and reputation for the business
Survival and Growth -Every business is a part of the society So for its
survival and
growth support from the society is very much essential Business
utilizes the available resources like power water land roads etc of the
society So it should be the responsibility of every business to spend a
part of its profit for the welfare of the society
Consumer Awareness - Now-a-days consumers have become very
conscious about their rights They protest against the supply of inferior
and harmful products by forming different groups This has made it
obligatory for the business to protect the interest of the consumers by
providing quality products at the most competitive price
CASE STUDY
Zuumlrichs Eco-friendly Waste Management System
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3740
37
In 1985 the Social Democrat Party of Zuumlrich started an initiative for an
ecological waste management system in association with The Zuumlrich Waste
Department (AWZ) ndash to dispose waste in an eco friendly manner It comprised
of a project called Zuumlrich-Recycling introduction of official trash bags called
Zuumlri-sacksand an information campaign with consumer oriented advice
AWZ made it mandatory for all residents of Zuumlrich to use the Zuumlri-sacks which
had to be purchased from grocery stores for waste disposal It followed the
concept of Pay as you Throwand people were fined if they used bags other than
Zuumlri-sacks
The Zuumlri-sacks were quite expensive and people were wary of throwing more
garbage which resulted in decreased garbage production Collection points were
also set up in the city to collect recyclable waste An information campaign was
started to create awareness among the residents of Zuumlrich city about the
ecological idea behind the waste management program of AWZ The program
had a positive effect on the city and reduced the incinerator waste by about 24
within the first few years It was also successful in reducing the per-capita waste
in Zuumlrich
The (No) Waste Land
One event that grabbed the attention of sports lovers in 2008 was Euro 20083
which was held jointly by Switzerland and Austria between June 7 and June 29
2008 The tournament was played at eight venues ndash four in Austria and four in
Switzerland4
Like other cities where the matches were held Zuumlrich also made several
arrangements such as converting some areas into pedestrian zones and setting
up Fan Mile5 But there was one feature that differentiated Zuumlrich from other
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3840
38
cities holding the Euro 2008 In Zuumlrich fans were to use returnable glasses for
drinking beer and non-alcoholic beverages were to be sold in recyclable bottles
The New Waste Management System
On December 2 1990 the electorate of Zuumlrich agreed to the new specifications
for waste disposal service The specifications of the ecological waste
management system indicated ways by which the creation of waste could be
avoided and useful materials separated out
Implementing the New System
The new waste management system was implemented in 1991 with the project
Zuumlrich Recyclingthat involved collection of recyclable material like bottles
broken glass metals used oils etc Around 170 user-friendly collection points
were established to make it easier for people to hand over recycling materials
free of charge
By accepting recyclable material free the Waste Department offered the people
of Zuumlrich a financial incentive and motivated them to support Zuumlrich
Recycling
The Waste Management System was successful in changing the waste disposal
method from incineration to an ecological waste management system Over 97
percent of the population of Zuumlrich cooperated with the new system and
accepted the sack charges as per a survey conducted in 1995 Extensive
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3940
39
publicity was said to be one of the reasons for the high acceptance of the Zuumlri-
sack
BIBLIOGRAPHY
httpwwwcapsimcombusiness-
simulationslandingethicscfmgclid=CIPDpp7C0awCFcN66wodck2cog
httpwwwwisegeekcom
httpwwwutmedustaffjfieservitaresearchbusbookhtm
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 4040
httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3740
37
In 1985 the Social Democrat Party of Zuumlrich started an initiative for an
ecological waste management system in association with The Zuumlrich Waste
Department (AWZ) ndash to dispose waste in an eco friendly manner It comprised
of a project called Zuumlrich-Recycling introduction of official trash bags called
Zuumlri-sacksand an information campaign with consumer oriented advice
AWZ made it mandatory for all residents of Zuumlrich to use the Zuumlri-sacks which
had to be purchased from grocery stores for waste disposal It followed the
concept of Pay as you Throwand people were fined if they used bags other than
Zuumlri-sacks
The Zuumlri-sacks were quite expensive and people were wary of throwing more
garbage which resulted in decreased garbage production Collection points were
also set up in the city to collect recyclable waste An information campaign was
started to create awareness among the residents of Zuumlrich city about the
ecological idea behind the waste management program of AWZ The program
had a positive effect on the city and reduced the incinerator waste by about 24
within the first few years It was also successful in reducing the per-capita waste
in Zuumlrich
The (No) Waste Land
One event that grabbed the attention of sports lovers in 2008 was Euro 20083
which was held jointly by Switzerland and Austria between June 7 and June 29
2008 The tournament was played at eight venues ndash four in Austria and four in
Switzerland4
Like other cities where the matches were held Zuumlrich also made several
arrangements such as converting some areas into pedestrian zones and setting
up Fan Mile5 But there was one feature that differentiated Zuumlrich from other
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3840
38
cities holding the Euro 2008 In Zuumlrich fans were to use returnable glasses for
drinking beer and non-alcoholic beverages were to be sold in recyclable bottles
The New Waste Management System
On December 2 1990 the electorate of Zuumlrich agreed to the new specifications
for waste disposal service The specifications of the ecological waste
management system indicated ways by which the creation of waste could be
avoided and useful materials separated out
Implementing the New System
The new waste management system was implemented in 1991 with the project
Zuumlrich Recyclingthat involved collection of recyclable material like bottles
broken glass metals used oils etc Around 170 user-friendly collection points
were established to make it easier for people to hand over recycling materials
free of charge
By accepting recyclable material free the Waste Department offered the people
of Zuumlrich a financial incentive and motivated them to support Zuumlrich
Recycling
The Waste Management System was successful in changing the waste disposal
method from incineration to an ecological waste management system Over 97
percent of the population of Zuumlrich cooperated with the new system and
accepted the sack charges as per a survey conducted in 1995 Extensive
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3940
39
publicity was said to be one of the reasons for the high acceptance of the Zuumlri-
sack
BIBLIOGRAPHY
httpwwwcapsimcombusiness-
simulationslandingethicscfmgclid=CIPDpp7C0awCFcN66wodck2cog
httpwwwwisegeekcom
httpwwwutmedustaffjfieservitaresearchbusbookhtm
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 4040
httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3840
38
cities holding the Euro 2008 In Zuumlrich fans were to use returnable glasses for
drinking beer and non-alcoholic beverages were to be sold in recyclable bottles
The New Waste Management System
On December 2 1990 the electorate of Zuumlrich agreed to the new specifications
for waste disposal service The specifications of the ecological waste
management system indicated ways by which the creation of waste could be
avoided and useful materials separated out
Implementing the New System
The new waste management system was implemented in 1991 with the project
Zuumlrich Recyclingthat involved collection of recyclable material like bottles
broken glass metals used oils etc Around 170 user-friendly collection points
were established to make it easier for people to hand over recycling materials
free of charge
By accepting recyclable material free the Waste Department offered the people
of Zuumlrich a financial incentive and motivated them to support Zuumlrich
Recycling
The Waste Management System was successful in changing the waste disposal
method from incineration to an ecological waste management system Over 97
percent of the population of Zuumlrich cooperated with the new system and
accepted the sack charges as per a survey conducted in 1995 Extensive
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3940
39
publicity was said to be one of the reasons for the high acceptance of the Zuumlri-
sack
BIBLIOGRAPHY
httpwwwcapsimcombusiness-
simulationslandingethicscfmgclid=CIPDpp7C0awCFcN66wodck2cog
httpwwwwisegeekcom
httpwwwutmedustaffjfieservitaresearchbusbookhtm
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 4040
httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 3940
39
publicity was said to be one of the reasons for the high acceptance of the Zuumlri-
sack
BIBLIOGRAPHY
httpwwwcapsimcombusiness-
simulationslandingethicscfmgclid=CIPDpp7C0awCFcN66wodck2cog
httpwwwwisegeekcom
httpwwwutmedustaffjfieservitaresearchbusbookhtm
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 4040
httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020
832019 Seminar on Business Ethics-FINAL
httpslidepdfcomreaderfullseminar-on-business-ethics-final 4040
httpplatostanfordeduentriesethics-business
httpwwwbusinessethicscadefinitionsbusiness-ethicshtml
httpwwwjstororgpss25073020