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Semiotic Analysis On Economic Magazine Covers—Veiland

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Semiotic Analysis on Economic Semiotic Analysis on Economic Magazine Covers Magazine Covers LE 314 Introduction to Semiotics LE 314 Introduction to Semiotics Instructor: Dr. Harald Kraus Instructor: Dr. Harald Kraus Student: Wang Fang (5174-80015) Student: Wang Fang (5174-80015)
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Page 1: Semiotic Analysis On Economic Magazine Covers—Veiland

Semiotic Analysis on Economic Semiotic Analysis on Economic Magazine CoversMagazine Covers

LE 314 Introduction to SemioticsLE 314 Introduction to SemioticsInstructor: Dr. Harald KrausInstructor: Dr. Harald KrausStudent: Wang Fang (5174-80015)Student: Wang Fang (5174-80015)

Page 2: Semiotic Analysis On Economic Magazine Covers—Veiland

Concise Concise layout with a layout with a main topicmain topic•Content----domestic and international economy and current affairs; Powerful reasoning and changing topics

•Readers----comparatively stable with interest and necessary knowledge; focus on sensible analysis

•Myths of economic magazines----impartial, rational and sharp demonstration

Page 3: Semiotic Analysis On Economic Magazine Covers—Veiland

Concise layout with a main topicConcise layout with a main topic

Page 4: Semiotic Analysis On Economic Magazine Covers—Veiland

Basic SyntagmsBasic Syntagms

General magazine covers

Economic magazine covers

Page 5: Semiotic Analysis On Economic Magazine Covers—Veiland

MastheadMasthead•A name shows economic directly(e g, ‘The Economist’ ‘Business Week’----rational connotation

•Conspicuous and conservative color----easily noticed; prudent and reliable, without bias

•Bigger font size----recognizable; connotes self-confidence

•Located at left top----can be easily found on the news-stand

Page 6: Semiotic Analysis On Economic Magazine Covers—Veiland

MastheadMasthead

Page 7: Semiotic Analysis On Economic Magazine Covers—Veiland

Cover linesCover lines•Selected topics distributed around the main image

•Small font size without detracting from the main one

•Colors united with the whole tone

•To project the main cover line----connotes the importance of the main topic

Page 8: Semiotic Analysis On Economic Magazine Covers—Veiland

Myths constructedMyths constructed

Through linguistic presentation and the main image and the way how they are combined syntagmatically

Various myths in different topics

Not modest or neutral

Page 9: Semiotic Analysis On Economic Magazine Covers—Veiland

Main cover Main cover lineline•Brief words with a big font size and obvious color to stand against the main image

•Complemented by a subsidiary line

•A part or whole part of the main image

•Photographs, illustrations, even words

Page 10: Semiotic Analysis On Economic Magazine Covers—Veiland

PhotographsPhotographs•Images of well-known people or only a semiotic sign

•Not reflect how the target readers feel

•Photographs tend to connote a factual sense which is intertextually related to the time and situation in realistic world

•Protagonist, background, main cover line and angle come to construct the myths

Page 11: Semiotic Analysis On Economic Magazine Covers—Veiland

IllustrationsIllustrations•Paradigms intertextually related to other texts or myths

•Syntagmatically combined in a rhetoric way (metaphor, metonymy, synecdoche and irony )to construct myths

Page 12: Semiotic Analysis On Economic Magazine Covers—Veiland

Linguistic Linguistic presentation as presentation as ‘main image’‘main image’

•Connotes an intense emotional mood intertextually related to its time background (also shown in dateline)

•Myths constructed in such an incisive way

Page 13: Semiotic Analysis On Economic Magazine Covers—Veiland

ConclusionConclusion•Economic magazine covers feature a brief layout with a projected main topic which is intertextually related to its time background

•Myths are subliminally constructed through linguistic presentation, the main image and the way in which they are combined syntagmatically

Page 14: Semiotic Analysis On Economic Magazine Covers—Veiland

Thanks for your Thanks for your attention!attention!


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