SEMIOTICS OF EDUCATIONAL INSTITUTIONS AND THEIR LOGOS

GROUP 8

AN INTRODUCTION

• The education sector in India has for a long time signified the transition from darkness to light – bringing knowledge and value to millions of students

• The Langue identified in all the logos is education and knowledge to bring one out of darkness into a new world of light (Logos of older institutes such as IIM A, B, etc.)

• The Parole represents the evolution of the logos with the development in the education sector. Logos of institutes such as MICA have a very different logo representing the character of the institute yet convey the same basic message in an unconventional manner.

FMS - LOGO

SIGNIFIER SIGNIFIED A Bird In Flight Signifies freedom to explore, to learn, to experience

Color Of The Bird White signifies peace and purity. It means that the quest for knowledge and a constant endeavour to progress

Background Color The background color is black signifying darkness, and the white bird emerging from it signifies a flight from the darkness of ignorance to the light of knowledge

Spread Of Wings Huge wing-span signifying growth and boldness with an attempt to lead everyone on the path of progress

Direction Of Flight Upward direction of flight again signifies growth and development

Size Of Different Logo Components

The flying bird and the term ‘FMS’ is written in bold letters as compared to the name of the institute and the location. Eye-catching and memory retention aide

IIM CALCUTTA

SIGNIFIER SIGNIFIED The Torch The torch signifies light, a quest for knowledge, a burning desire to learn

and get educated

The Flower The flower with its multiple petals signifies versatility and expertise and domain knowledge in wide areas. Symmetry signifies stability and equilibrium

The Olive Branch The Olive branch signifies peace and the use of an olive leaf in the logo signifies a quest for peace through education and enlightenment

The Cog The cogs signify motion. It signifies constant progress and an endeavour to move ahead. The cog also signifies industrial expertise and know-how

The Circular Shape The circular shape signifies continuity. An insititute that has been amongst the best needs to maintain a continuity in its operations and give the best year-on-year.

Merging Of The Olive Leaf And The Cog

The olive leaf signifies peace while the circular cogs signify industrial progress. The merging of the two logos signifies peace and progress and a continuum that exist between them, leading one to the other

SIGNIFIER SIGNIFIEDThe Globe • The globe depicts the quality of nurturing, fundamental to an

educational institution• It symbolizes a rock solid foundation for learning• Indicates global presence

The Globe Metamorphosing Into Birds

• The birds represent freedom of thought and the ability to innovate and transcend traditional boundaries• Transcend both mental and physical boundaries i.e. going places

The Colour Blue is linked to consciousness and intellect, is often associated with depth and stability, also used to symbolize piety and sincerity

The Logo As A Whole A combination of two seemingly opposite forms – one anchored and stable, the other free and soaring

ISB

SIGNIFIER SIGNIFIED Gear Wheel • The gear wheel depicts productivity and business development

• Also looks like the sun, which denotes dawn of a new day, power, enlightenment

A Torch The torch depicts an environment conducive for learning. An lit torch signifies a desire, a passion for learning. The lit torch in this logo also signifies a constant quest for knowledge

Slogan • The slogan ‘Udyog Pragati’ denotes the commitment of the institute to act as a driving force not only in manufacturing sector but all dynamic sectors of the Indian economy• Sanskrit script indicates ancient wisdom and heritage

A Scroll • Scroll comes from an archaic time, signifying tradition• Combination of scroll and cog indicates harmony of tradition and modernity

NATIONAL INSTITUTE OF INDUSTRIAL ENGINEERINGVision Statement: “To be a leader in the knowledge led productivity movement.”

SIGNIFIER SIGNIFIED The name in Bold letters

The name ‘Symbiosis’ means living together of two different organism, for the benefit of each other

Red ‘S’ Wrapped Around The Globe

The sharp edges in the alphabet S signifies dynamism. The logo represents the international outlook that the institute has that is evident from its large number of international students

Vasudhaiva Kutumbakam

• Vasudhaiva Kutumbakam means the world is one family • Sanskrit script indicates ancient wisdom and heritage

The Colour The color Red stands for the Passion to Excel which the institute exudes

SYMBIOSIS Motto: Promoting International Understanding through Quality Education

IIPM

SIGNIFIER SIGNIFIED Cog wheel (gears) •The cog wheel signifies the industrial sector and the olive leaf signifies

the agricultural sector. IIPM stands for these two pillars of Indian society.•The cog wheel also seems to be in motion which represents progress

Olive Leaf The olive leaf signifies peace, which can be brought about through education

‘Planning and Management’ Written in the Middle Of The Cog

• Planning and management being inside the wheel signifies that these are the core activities of the institute• The curved placement of the words also indicates that it is a continuous and cyclical process

Date of Establishment The Date of establishment is mentioned to signify the rich experience they have in the field of management

MDI

SIGNIFIER SIGNIFIEDThe candle • Enlightenment and illumination

• Used commonly in religion to indicate the light of God, indicating a certain reverence• Is a symbol of reason and rationality for Humanists

Protective Dome • The dome prevents the candle from blowing out, indicating that the flame of knowledge needs to be to protected and nurtured• A common temple structure again signifying reverence and a place of worship• Reaching to the sky, reflecting vision to grow and set the bar higher

Enclosing Oval • Protecting the temple of knowledge• Seal against outside world, which goes against their vision to bring a global perspective and facilitate exchange of ideas

Dark Blue • Associated with intelligence, stability, unity, and conservatism

Sanskrit script • Diligence leads to excellence• Sanskrit script implies ancient wisdom and heritage

NMIMS

SIGNIFIER SIGNIFIED Shield • Protective device, meant to fend off attacks on the institution

of education• Decoration adding a sense of richness and history

NMIMS name • Block sans-serif font in capital indicates a certain boldness and reflects the contemporariness of the brand• Block colored ‘I’ indicates a strong focus on the individual

Open book Indicates a willingness to learn

CD • Contemporary, modern, up gradation, evolving with the times• Together with the book, it implies a harmony of the old and the new, of tradition and dynamism

Transcending Horizons

Beyond what the eye can see. Constantly moving forward

Colors • Bright blue and yellow indicate vibrancy• Yellow associated with joy, warmth, intellect, and energy Associated with depth and stability, trust, loyalty, wisdom, confidence, intelligence, faith, truth• White is the color of purity, peace and perfection

IIM - AHMEDABAD

SIGNIFIER SIGNIFIED Peepal Tree • Signifies wisdom, heritage

• Bodhi tree of enlightenment• Said to house the Trimurti - roots being Brahma, the trunk Vishnu and the leaves Shiva• Sacred tree for Hindus

Dome Structure

• The college itself• Students in this college (under this roof) will be able to achieve enlightenment and wisdom

Branches Of The Tree

• The alumni of IIM-A• They have been enlightened during their education at IIM-A and serve as the part of the heritage of the college

Vidya Viniyoga Vikasaha

• Knowledge through Progress• Use of Sanskrit to signify ancient wisdom and heritage again that the language itself stands for

IIMAHMEDABAD

The name of the college written in bold at the bottom – to inform and also to signify that IIM-A is at the base/root of this ancient wisdom and heritage that the college represents

Sidi Sayyid Jaali is a 15th century mosque renowned for its Islamic architecture of mesh work.

The logo of IIM-A appears to be adapted from this mosque (the palm tree mesh (jaali) work of the mosque) , probably because the mosque is widely accepted

as a symbol of Ahmedabad itself.

The Jhali screens of the Sidi Sayed Mosque are engraved from a single piece of rock which is quite exceptional.

The mosque is named after Sidi Sayyid, a slave of Ahmed Shah.

The uniqueness of the architecture is the mesh work, which allows the sunlight and air to pass through, and it is designed in such a way that insiders can see the outside world, whereas the outsiders can’t see what is happening

inside. 

IIM BANGALORE

SIGNIFIER SIGNIFIED Rising Sun • The rising sun signifies the learning as the power of the sun and the radiating

brilliance similar to the rays of the sun• The color red stands for the intensity of the sun’s rays i.e. the knowledge radiating from each student studying here• The color red also stands for passion and energy

Tejas vina maditha vastu

• Let us move from darkness to light (taken from the Taittriya Upanishad) “Let our (the teacher and the taught) learning be radiant”.• Use of Sanskrit to signify ancient wisdom and heritage again that the language itself stands for• The rising sun in the logo also signifies the same

INDIAN INSTITUTE OF MANAGEMENT BANGALORE

• The name of the college written in bold – to inform• It appears to the side – as a partner in the task of learning and radiating the learning like the sun and its rays

IIM-K

SIGNIFIER SIGNIFIEDCircle Indicates continuity and that learning is a continuous

cyclical process

Wheel • Progress, going ahead, constant movement, dynamism• Teamwork

Bow and Arrow • Focus, specialization• Keeping an eye on the target

Palm Tree And Sea • Tropical imagery signifies peace and tranquility Aesthetic appeal, holistic personality development• Palm tree could also stand for location

An Open Book • Learning, new perspectives, open to new ideas, enlightenment

The Colour Blue Intelligence, stability, unity, and conservatism

MICA

SIGNIFIER SIGNIFIEDTriangle •Symbolizes the initial ‘M’ – an Icon for the name

•Indicates equilibrium and stability

The color Black

Indicates darkness which stands for ignorance. MICA is the shining light which illuminates the world with its knowledge.

Dark Triangle • Inter-relation and co-relation with the concepts• Muddled thought

Light triangle • Getting rid of the pre-conceived notions through ‘Learn, unlearn and re-learn’• Clarity of thought

Position of the triangles

Not having any notions is a higher learning than having notions – which is the philosophy of MICA

THANK YOU!

Gagandeep Singh Aneja

Kanika Gupta

Neha Garg

Rohan Pujari

Shraddha Ramamurthy

Smita Dakhore