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SPHERO 1
SPHERO
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Don’t KnowDon’t Care
Do KnowDon’t Care
Don’t KnowDo Care
Do KnowDo Care
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Don’t KnowDon’t Care
everyone starts here
Do KnowDon’t Care
Don’t KnowDo Care
Do KnowDo Care
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Don’t KnowDon’t Care
everyone starts here
Do KnowDon’t Care
you are selling insurance
Don’t KnowDo Care
Do KnowDo Care
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Don’t KnowDon’t Care
everyone starts here
Do KnowDon’t Care
you are selling insurance
Don’t KnowDo Care
your mother
Do KnowDo Care
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RAZOR
A weapon you rub against your face every morning to make yourself more attractive.
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Don’t KnowDon’t Care
everyone starts here
Do KnowDon’t Care
you are selling insurance
Don’t KnowDo Care
your mother
Do KnowDo Care
congratulations!
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BETTER EVERY DAYBut how do we tell everyone?
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BETTER EVERY DAYBut how do we tell everyone?
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TRANSACTIONAL EMAIL
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TRANSACTIONAL EMAIL
“Hey Everybody” vs. “Hey You”
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ENGAGE FANS
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SURPRISE AND DELIGHT
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The Gang Says Hi
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THE UNCANNY VALLEYOF EMAIL
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THE CHECKBOX IS NOT ENOUGH
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MORE TRANSACTIONAL EMAIL TO THE RESCUE
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@willronco @gosphero
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