SENSORY  BRANDING  Why  you  like  what  you  like  and  how  brands  use  that  informa@on  

Sensory  Branding  is  a  type  of  marke@ng  that  appeals  to  all  the  senses  in  rela@on  to  the  brand.  

Sense:  Any  of  the  facul@es,  as  sight,  hearing,  smell,  taste,  or  touch,  by  which  humans  and  animals  perceive  s@muli  origina@ng  from  outside  or  inside  the  body.  

SIGHT  

Visual  Percep0on:  Is  the  ability  to  interpret  the  surrounding  environment  by  processing  informa@on  that  is  contained  in  visible  light.  The  resul@ng  percep@on  is  also  known  as  eyesight,  sight,  or  vision  (adjec@val  form:  visual,  op@cal,  or  ocular).    

THE  PSYCHOLOGY  OF  COLOR  

The  Psychology  of  Color  -­‐  Choose  Wisely!  

The  key  colors  that  inspire  buying  behavior,  with  one  secret  color  missing  –  White?  

HOW  BRANDS  USE  THE  PSYCHOLOGY  OF  COLOR