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SENSORY BRANDING(06)

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    BRAND :-

    AN IDENTIFYING SYMBOL,WORD,MARK THAT DISTINGUISHES A

    PRODUCT OR A COMPANY FROM THE OTHER.

    SENSORY :-

    ABILITY TO TAKE IN INFORMATION THROUGH THE FIVE SENSES OR

    TRANSMITTING IMPULSES.

    SENSORY BRANDING :-

    PURPOSEFUL DESIGN & DEPLOYMENT OF THE INTERACTION BETWEEN

    THE SENSES IN ORDER TO STIMULATE A CONSUMER BEHAVIOUR ON

    PRE & POST PURCHASE FOR A PARTICULAR BRAND.INCLUDING CO-ORDINATION,ATTENTION,AROUSAL

    & AUTONOMIC FUNCTION OF RECOLLECTING THE PERCEPTION ABOUT

    THE BRAND OR LEVERAGING THE SENSES WHEN BUILDING BRANDS.

    TO DEVELOP A MORE TANGIBLE & MEMORABLE IMAGE & PERCEPTION

    OF THE BRAND

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    SENSORY BRANDING :- THE 5 SENSES

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    Mostseductivesense

    Oftenoverrulestheothersenses

    INTRODUCED IN SAN BERMARDINO,CALIFORNIA

    --- BY Dick & MacMcdonald

    A UK BASED COMPANY,1940

    Im lovin it

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    BARBIQUE RESTURANT & CAR HOPE SERVICE

    BURGER KING & SUBWAY FASTFOOD

    LAUNCHING FAVOURITE MENU ITEMS TIME TO TIME

    VARIOUS HAPPY MEALS COMBO

    McDonalds CHARACTER

    ADVERTISING JINGLES

    INCLUDES LATTES WITH CAPPUCCINOS & MOCHAS AREADDED TO THE MENU.

    MASS SEGMENTATION

    URBAN MARKET

    FAMILY-CENTRIC & CHILD-CENTRIC

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    Sweet, salty, souror bitter

    Hardtointroduce buthighlyeffective

    WHY GROW UP!

    INDIA BASED COMPANY

    COMPANY NAME :- PARLE AGRO PVT. LTD.

    PRESENT INTO :- BEVERAGES,WATER,SOFTDRINK,SNACKS

    LAUNCH RECTANGULAR TETRA PACK IN 1984

    MARKET SIZE :- 300 Cr(FOR FOOTI ITS 80 %)

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    TROPICANA

    MAAZASLICE

    REAL

    JUMPIN

    MANGOLA

    NO ADDED SUGAR

    NO ADDED FLAVOURSMASS APPEALING ADVERTISEMENT

    STRONG STORY LINE TO CO-RELATE

    PROMOTIONAL CAMPAIGN

    ALTERNATE TO COLA DRINKS

    MASS SEGEMENTATION

    BY AGE,EDUCATION-COLLEGE GOERS,HABBIT OR UTILITY

    YOUTH SEGMENTREFRESHMENT PLACES & THEATRES

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    Connected to moodOnly 4% of Fortune 500 brands

    use sound online

    KARLO DUNIYA MUTHI MAIN

    FOUNDER :- SHRI DHIRUBHAI H AMBANI

    SET UP IN 1999

    MARKET VALUE :- 1200 Cr

    ANIL DHIRUBHAI AMBANI GROUP

    INDIA BASED COMPANY

    FIRST IPO ,1977

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    OUTDOOR ADVERTISEMENTS

    PROMOTIONAL SCHEME

    COMPETITIVE TARIFF

    STRONG NETWORK : URBAN & RURAL

    SERVICEWIRELESS TERMINAL

    BROADBAND CONNECTION

    MARKETING MIX

    ALL EXISTING SERVICE PROVIDERS(CDMA & GSM)

    HETROGENOUS MARKET

    URBAN & RURAL

    UNFOCUSED MARKETING STRATEGY

    PRODUCT MODELS

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    Strongly influences taste

    10,000 times more sensitive than taste

    2MINUTES NOOODLES

    FAST TO COOK,GOOD TO EAT

    SWITZERLAND BASED COMPANY,1866

    NESTLE INDIA PVT.LTD.

    FOUNDED BY CHARLES A & GEORGE P

    HOST : INDIA

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    TOP ROMANS

    HAKKA NOODLES

    SMITH & JONES

    READY IN TWO MINUTES

    CONTAINS LESSER FAT THAN ITS COMPETITORS

    AFFORDABLE PRICES

    VARIETY OF TASTE

    EASY AVAILABILITY & EASY TO CARRY(FOOD)

    CONVENIENCE PRODUCT

    MASS SEGEMENTATION

    BY AGE,EDUCATION-COLLEGE GOERS,HABBIT

    OR UTILITY

    YOUTH SEGMENT

    REFRESHMENT PLACES & THEATRES

    WORKIN WOMEN AND THEIR CHILDREN

    EATING HABBIT & LIFESTYLE

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    Skinisthelargestorganinthe bodyAlertsustoasenseof well beingor pain

    Textureof productsandexperiences

    MANUFACTURED BY AMERICAN TOY COMPANY

    MATTEL,INCLAUNCHED IN MARCH 1959

    CREATED BY RUTH HANDLER

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    MONOPOLY MARKET

    SELF ESTEEM

    GLAMOUR

    SENSE OF ADVENTURE

    BRAND AMBASSADORS TO LINK WITH TARGET CUSTOMERSADVERTISEMENTS

    MORE OF TRADITIONAL TOYS FOR INDIA

    PRODUCT LINE : LIP GLOSS,FINGER NAILS,RINGTONES,ETC

    PACKING

    URBAN MARKET

    LIFESTYLE

    SELF ESTEEM

    YOUNGER GIRLS

    AGE :- 6 TO 12

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