SEO 101

Social Media Breakfast May 23rd

#smbcmn

Introductions

» Hi- My Name is Steve Slater˃ Experienced Marketer, Dad, Husband, Blues Guitar Hero, Music Snob˃ Worked with Small and Mid Sized Businesses˃ Management Experience with SUPER HUGE Companies˃ Google Analytics Certified and Google AdWords Certified˃ Twitter @TheSteve_Slater˃ Linkedin, Facebook, Google+, Spotify…

» Tweet- #smbcmn» Slides will be available at smbcmn.com» I blog about SEO on vimm.com

Agenda

1. The Numbers2. How Search Engines Work3. WARNING4. What is SEO?5. 6 Actions You Can Take6. Measure it!

The Numbers

» In April 2013 more than 20 Billion core searches» In March 2013 Desktop Search Hit all time high

of 20.4 Billion core searches» Between March 2012-Dec 2012 searchers using

mobile devices went from 90.1 Million to 113.1 Million

» How Do you Search?

*Source comScore

How Google Works

WARNING!

Beware the Black Hats•Black Hat SEO•White Hat SEO

What’s the Difference?How Bad Can it Be?

What is SEO?

SEO is-• Telling Search

Engines What Content on your site is important• This helps increase

quality traffic to your site• Goal- QUALITY

TRAFFIC

Step 1.

» Build a strong foundation» Be proud of your site. Remember the end goal

is to get users to your site and for them to take action!

Step 2.

» Write Unique Original Content» Commit to what you are writing about» What makes you different from Competitors?

Step 3.

» Get Social» Share your content

˃ Facebook˃ Pinterest˃ Twitter˃ Youtube˃ Linkedin˃ Reddit˃ Google+˃ Industry Specific Social sites….

Step 4.

» Build A Neighborhood˃ Get Links from Chambers of Commerce˃ Get Links from .edu and .gov sites˃ Link to and from business partners

Step 4.5

»NEVER PURCHASE LINKS

Step 5

» Claim Local Listings» Be consistent with how you list your address

˃ South St, S. Street, South Street PICK ONE!

• These are keys to being found locally• Think of how you search for things

Step 6.

» Buy your traffic

Surprise!

» Super Cool Awesome Extra Bonus Tip!!!!!!

Have a Mobile Strategy!

Stats!

Why?• More Smartphones are activated each day than babies born• 1.3 Million Android devices are activated each day (300,000 babies a

day)• Avg. Smartphone has 41 Apps• 79% of Smartphone owners are Smartphone shoppers• 84% of those “Smartphone Shoppers” Use their phone to shop while

in a store• Most active in-store resource

• 82% Use Search• 62% Visit Store Sites• 50% Visit Brand Sites

» *comScore and M/A/R/C Research

The Real World

How many of you…1. Provide a good experience for your customers?2. Set yourself apart from the competition?3. Discuss business in a social setting?4. Network with Business owners?5. Provide a service to people locally?6. Pay for advertising?

The Advantage!

» How Many of You…

1. Have a way of monitoring and tracking all of your networking, advertising etc… and know exactly how much of it is working?

Who Knows What this is?

<script type="text/javascript">

var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-40006910-1']); _gaq.push(['_trackPageview']);

(function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })();

</script>

Remember Our Focus

» Tell Search Engines What is Important» Why? To generate HIGH QUALITY TRAFFIC» How do you know if the traffic is HIGH

QUALITY?» Track it!

A Few Things Before You Go

Want a personalized assessment of you site, that includes 5 action items and a 30 minute consult with me?

Want to get to know Google Analytics a little better? May 30th Vivid Image at 11 o’clock

Bonus White Paper will be available on Vimm.com