Date post: | 14-Sep-2014 |
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SEO - ADVANCED SITE
Table of Content
1. Google Webmaster Tools
2. Duplicates and Thin/Poor pages
3. Crawl Errors
4. HTML Improvement
5. Site Speed/Site Performance
6. Monitor Search Queries
7. Link Profiles Analysis
What is Google Webmaster Tools?
Google Webmaster Tools:
A set of tools and resources
Monitors and analyze
GOOGLE WEBMASTER TOOLS
What is Sitemap (XML)?Sitemap (XML) is a list of pages on your Website. It is easiest way to give Google, and other search engines, information about your site and may speed up Google’s crawlers finding you.
What is Robots.txt?
The robots.txt is a text file webmasters create to instruct robots (typically search engine robots) on how to crawl & index pages on their website.
BASIC FEATURES FOR AUDIT
Identifying Duplicates and Thin/Poor pages
Checking for Crawl Errors
Improving Your HTML
Checking Site Performance
Monitoring Search Queries
Analyzing Link Profiles
DUPLICATES AND THIN/POOR PAGES
DUPLICATES AND THIN/POOR PAGES
Comparing the number of pages from the sitemap vs. the number of pages already indexed by Google.
On Webmaster Tools, go to “Optimization”, then to “Sitemap”:
Rough estimation of how many pages from the site have been already indexed by Google.
For Index Status - Go to “Health”, and then to “Index Status”:
DUPLICATES AND THIN/POOR PAGES..
FINDING DUPLICATE CONTENT WITHIN THE SITE
HTML Improvements
Issues that are causing duplication within your site.
Identify pages (URL parameters, session IDs and/or
pagination problems).
FINDING DUPLICATE CONTENT WITHIN THE SITE
Site’s Crawl Error Data
Check for URLs
Particularly the extended URL strings being crawled
by Google.
CRAWL ERRORS Crawl Errors are issued encountered while crawling your site
Crawl Error Types-
Soft 404 Errors HTTP Errors Not Found Errors Sitemap Errors
MANAGING ERRORS: TIPS
Mark as Fixe
d
•This feature will take the error out of your list unless it isn’t resolved and will return again.
COMMON FIXES TO FIX CRAWL ERRORS ON A SITE
Reviving the page on a new or old URL (if the non-existent page is important), then 301 redirect the old URL to the new one.
301 redirecting the page to another relevant page/category (if the page is linked from external websites)
Removing internal links pointing to the 404 page (if page is not that important)
Fixing the page (if issue was caused by server-end or coding errors).
HTML IMPROVEMENTS - WEBMASTER TOOLS
The HTML Improvements page shows you potential issues Google found when crawling and indexing your site.
HTML Improvements is another feature of WMT which can be found under the “Optimization” tab.
HTML IMPROVEMENTS - WEBMASTER TOOLS
FEATURES OF HTML IN WEBMASTER TOOLS
Duplicate meta descriptions
Long meta descriptions
Short meta descriptions Missing title tags
Duplicate title tags
Long title tags Short title tags
Non-informative title tags
Non-indexable content
The list for each potential page-level issue can guide you on what changes/improvements to implement for the pages that search crawlers might have found to be causing indexation problems for your site.
SITE SPEED/SITE PERFORMANCE
To view Site speed Just go to “Labs”, and then choose “Site Performance”.
Gaining insights
Will provide performance overview.
Tools - Google’s Page Speed or Pingdom
SITE SPEED/SITE PERFORMANCE
MONITOR SEARCH
QUERIES
Search queries :
Query
Impressions
Clicks
MONITOR SEARCH
QUERIES
LINK PROFILES
ANALYSIS Traffic > Links to your site
Full list of domains “who linked the
most” to your site.
Sample Website Audit Report
Questions
LIST OF REFERENCES