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SEO and Search-friendly Web Design

Date post:01-Sep-2014
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Louise Rijk of Advanced Media Productions shares information and tips about Search Marketing and Search-friendly Web Design.
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  • Advanced Media Productions AdvMediaProductions.com SEO & Search-friendly Web Design Louise Rijk Vice President of Marketing and Sales Advanced Media Productions
  • Advanced Media Productions AdvMediaProductions.com Agenda 1. Search & SEO 2. Search Engine-friendly Web Design SEO & Search-friendly Web Design
  • Advanced Media Productions AdvMediaProductions.com Search & SEO Part 1 SEO & Search-friendly Web Design
  • Advanced Media Productions AdvMediaProductions.com The 10 Blue Lines SEO & Search-friendly Web Design Organic or Natural Search Results - 2007
  • Advanced Media Productions AdvMediaProductions.com E-Mail Marketing Search Engine Marketing Affiliate Marketing Website Development & Landing Page Development Online Display Ad & Rich Media Advertising Social Marketing Online Reputation Management Photoshare/ Videoshare Social Networking Social Bookmarking Social News Microblogging Business Blog Marketing Organic Web/Universal Search Mobile Search Organic Image Search Shopping Comparison Search Organic Video Search Paid Search Components of Internet Marketing Real-time Search Social Search Local Search SEO & Search-friendly Web Design - Types of Search-
  • Advanced Media Productions AdvMediaProductions.com Major Trends in Organic Search
    • Two search technologies: Google and Bing
    • Auto localization (Google)
    • Instant search (Google)
    • Social signals for ranking (Google, Bing)
    • Instant preview
    SEO & Search-friendly Web Design
  • Advanced Media Productions AdvMediaProductions.com Types of Search
    • - Traditional Organic / Algorithmic Search Desktop & Mobile
    • - Blended search/Universal, personalized and local search
    • - Vertical Organic Search
    • - Image search, video search, shopping search, news search, blog search
    • Organic Real-time Search
        • Twitter Search
        • Real-time results in Google/Bing
    • - Social Search
        • Quora, Aardvark, ChaCha
    • - Paid Search
    • - National and local PPC Microsoft adCenter, Google AdWords
    • - Tag Advertising - Google Places Page Tags & Yext Tags
    SEO & Search-friendly Web Design
  • Advanced Media Productions AdvMediaProductions.com Instant Search SEO & Search-friendly Web Design Instant Search Tip - The basics of Google search will remain the same, including how results are ranked and how Google determines relevant results.
  • Advanced Media Productions AdvMediaProductions.com Instant Preview SEO & Search-friendly Web Design Instant Preview Tips - The basics of Google search will remain the same, including how results are ranked and how Google determines relevant results. - Professional web site design becomes more important because page thumbnails that show visually attractive web site designs drive more click-throughs
  • Advanced Media Productions AdvMediaProductions.com Universal Search Image Results Organic Web Results News Results
    • Universal SEO Search Tips
    • - Relevant target keyword in the copy, headlines and sub-heads
    • - Unique keyword-rich page titles and meta tag descriptions
    • - Keywords in internal link anchor text
    • - Quality, authoritative and trusted inbound links
    • Avoid Flash
    • Create social media signals (Twitter & Facebook)
    SEO & Search-friendly Web Design
  • Advanced Media Productions AdvMediaProductions.com Image Search
    • Image SEO Search Tips
    • Keyword-rich file names and ALT tags
    • Surround images with keyword-rich content and give an appropriate keyword-rich caption
    • Targeted keyword(s) in the URL of the page
    • High quality .jpg, .png and .gif images
    • Make use of an image sitemap
    SEO & Search-friendly Web Design
  • Advanced Media Productions AdvMediaProductions.com Video Search Crawled Results YouTube Results
    • Video SEO Search Tips
    • If possible, create unique page with unique, keyword-rich file name and URL for each video
    • Keyword-rich page titles and descriptions
    • Optimize the content around the video
    • Utilize video tags where possible
    • Make use of a video sitemap
    YouTube Results YouTube Results SEO & Search-friendly Web Design
  • Advanced Media Productions AdvMediaProductions.com Shopping Search SEO & Search-friendly Web Design
    • Shopping SEO Search Tips
    • Keyword-optimized product descriptions
    • Optimize product titles and product descriptions with relevant
    • keywords, including, manufacturer part numbers, for instance.
    • High quality product images
    • Include high quality images to make a good impression and to
    • ensure the shoppers are seeing a clear picture of the products
    • Use Googles Product Type
    • Assigning categories based on the unique category taxonomy
    • of Google Product Searchs values will both classify the
    • products in the correct departments and enhance the product
    • rankings.
    • Feed submission
    • Submit the product feed often. Google Product Search likes
    • receiving fresh, updated feeds, and it will remove the feed
    • when it is not regularly updated.
    • Shipping and tax information
    • - Include shipping and tax information in the product feed.
    • Embed promotions in the product feed
    • Add free shipping promotions and promote those in the feed.
    • Shoppers on Google Products Search have the ability to show
    • items with only those certain attributes, giving consumers a
    • real competitive advantage
    • Make sure to complete all required fields.
    • Google recently made Condition a required field that must
    • be populated with New, Used or Refurbished.
  • Advanced Media Productions AdvMediaProductions.com Organic Real-time Search Twitter Search SEO & Search-friendly Web Design Twitter Search Tip - Relevant keywords in the Tweets
  • Advanced Media Productions AdvMediaProductions.com Organic Real-time Search Real-time Google Search Real-time Results SEO & Search-friendly Web Design
    • Organic Real-time Search Tip
    • Relevant keywords in the Tweets
    • Build a follower base of authoritative followers (quality is better than quantity)
  • Advanced Media Productions AdvMediaProductions.com Local Search
    • Triggered by Search Queries with a Local
    • Intent
    • Organic or Algorithmic and PPC
    SEO & Search-friendly Web Design
  • Advanced Media Productions AdvMediaProductions.com Google.com Local Organic Web Results Local Place Page Results Local Organic Web Results Results With Geographic Modifier Sponsored Advertising SEO & Search-friendly Web Design
  • Advanced Media Productions AdvMediaProductions.com Google.com Local Organic Web Results Results Without Geographic Modifier Place Page Results Organic Web Results Sponsored Advertising SEO & Search-friendly Web Design
  • Advanced Media Productions AdvMediaProductions.com Organic Local Search Results Google Maps Local Organic Map Results Sponsored Advertising Google Place Tags SEO & Search-friendly Web Design
  • Advanced Media Productions AdvMediaProductions.com Google Maps Local Organic Map Results Organic Results (Infobox) No Link SEO & Search-friendly Web Design
  • Advanced Media Productions AdvMediaProductions.com
    • How To Optimize for Google Maps Organic Listings
      • Presence of a business Place Page at the Google Local
      • Business Center
      • - Positive reviews and the numbers of reviews
      • Relevant locality and neighborhood keywords in the business
      • name and copy of the local business listing
      • Proximity of the business locat
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