A short oresentation touching on the key points of SEO for SMEs.
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Search Engine Optimisation 1 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > 1 The Changing Face of Search What you need to know about Search Engine Optimisation
Transcript
1. Search Engine Optimisation 1Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >1 The Changing Face of Search What
you need to know about Search Engine Optimisation
2. Search Engine Optimisation 2Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >2
3. Search Engine Optimisation 3Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >3 Web Marketing is a Marathon There
are very few quick wins
4. Search Engine Optimisation 4Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >4 What IS SEO?
5. Search Engine Optimisation 5Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >5 Things you do to get a good
result when people are searching. SEO =
6. Search Engine Optimisation 6Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >6 On Site Optimisation
7. Search Engine Optimisation 7Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >7 Off Site Optimisation
8. Search Engine Optimisation 8Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >8
9. Search Engine Optimisation 9Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >9
10. Search Engine Optimisation 10Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >10
11. Search Engine Optimisation 11Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >11 The Problem
12. Search Engine Optimisation 12Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >12
13. Search Engine Optimisation 13Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >13 83% of web users use Search
Engines 95% use Google 50% of users go beyond page 1 10% of users
venture past page 2
14. Search Engine Optimisation 14Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >14 Whats the big secret? Do the
right things right and get the right results There Isnt one!
15. Search Engine Optimisation 15Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >15 On Site Optimisation
16. Search Engine Optimisation 16Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >16 Still the most important content
on your web site
17. Search Engine Optimisation 17Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >17 Where do they go?
18. Search Engine Optimisation 18Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >18 Where the Keywords go A Summary
Page Content HTML Page Title Meta Page Description File / Image
Names ALT Attributes Header Tags Navigation Link Anchor Text
URLs
19. Search Engine Optimisation 19Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >19 Off Site Optimisation
20. Search Engine Optimisation 20Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >20 What Else Counts? Backlinks
21. Search Engine Optimisation 21Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >21 Backlinks
www.backlinkwatch.com
22. Search Engine Optimisation 22Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >22
23. Search Engine Optimisation 23Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >23 What Else Counts? Google will
measure your site based on relevance The number of times it is
clicked in a search Where is the site hosted? How fast do the pages
open?
24. Search Engine Optimisation 24Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >24 What Else Counts? Domain Name
Does it include any Keywords? How long ago was it registered How
long is it registered for?
25. Search Engine Optimisation 25Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >25 Pandas Penguins Hummingbirds
Pigeons
26. Search Engine Optimisation 26Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >26 Panda Content Quality Duplicate
Content Poor Content Thin Content Spammy Content Excesive
Adsense
27. Search Engine Optimisation 27Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >27 Panda Links from poor quality
sites Links from dead sites Purchased links Links from irrelevant
sites Over repetition of keywords Excessive optimisation Thin
Content Spammy Content Excessive Adsense
28. Search Engine Optimisation 28Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >28 Sematic Search Understands what
you are REALLY looking for Hummingbird
29. Search Engine Optimisation 29Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >29 Pigeon Focus on Local
Results
30. Search Engine Optimisation 30Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >30 Remember Your web site is for
your CLIENTS not the search engines
31. Search Engine Optimisation 31Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >31
32. Search Engine Optimisation 32Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >32 Improve website Pay per Click
Location based marketing Google Local / Places Video Marketing SMS
Marketing Smartphone apps Social Media Email Marketing
Blogging
33. Search Engine Optimisation 33Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >33
34. Search Engine Optimisation 34Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >34 Whats Next? Critically assess
your site Research keywords thoroughly Ensure your keywords are in
the right places Monitor performance Google Webmaster Tools
www.google.com/webmaster Google Analytics www.google.com/analytics
Continually monitor your sites ranking and make improvements where
possible
35. Search Engine Optimisation 35Enterprise Online Marketing
Solutions < SEO > < PPC > < Social Media > <
On-Line Marketing Solutions >35 Find me www.enterprise-oms.co.uk
[email protected] Follow me Twitter @andypoulton Linkedin
AndyPoulton 01793 23 80 20 07966 54 71 46