Date post: | 28-Jan-2015 |
Category: |
Technology |
Upload: | dominicktaylor |
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SEO Case Studies
Dominick Taylor
1.http://www.billandbenthecartoonmen.com/
Results Achieved: • 1st page for caricatures, and
20+ variations...• Increased Absolute Unique
Visitors by 130% YoY. Increase conversion rate by 1.57%
Achieved By.....
Source: The SEO Pyramid. Source: Rand Fishkin, SEOMoz.
Process and software tools..... Keyword Research/Analytics -Google Analytics, Adwords Keyword Tool, Google Insight For Search, WordTracker
Onsite OptimisationScreaming Frog SEO Spider, Webmaster Tools, SEO PowerSuite (SEO Spyglass/Website Auditor).
Link Building OSE, Majestic SEO Competitor Link Analysis & Link Assistant(SEO PowerSuite)
Strategy last 6 months....
• Focus has been mainly on Social• Facebook page, Twitter, Google+• Landing Page, Competition Set-Up - Reward customer base
and induce link sharing
2. http://www.cyberlink.com
Results Achieved:- Improved 1st page positioning for keyphrases: 'dvd player software' (5 ---> 3), 'video editing software' (10 ----> 6) and '3d player software' (position 3 from unranked).
- 20% YoY on Growth for CyberLink's paid search international English campaigns.
- Proposed and Project Managed Backend Development for addition of custom fields for: Title Bars, Meta tags, Alt and H1 tags rolled out to all locales.
How this was achieved.....
• Keyword Research & Analysis• Unique product descriptions for each product listed on store
section of the site• Custom Title bar, meta description, alt, h1-h6 tags within
character limits for each page on the Store section.• Content creation - product communication and keyword
optimisation balanced• Removal of duplicate content• Site Architecture - internal linking/cross-linking with keyword
targeted anchor text• Themed relevancy links - Contextual based linking• Promotion of social
- Addition of bold texts for search engines, img alts, H1 tag, link to compare product versions.
Details.......
- Expanded on content, inclusion of social widget toolbar and invitations to share product info on Facebook
What Can I offer SiteVisibility?
- International Experience- Experience and Understanding perspectives - both client side and agency- An all-rounded approach to digital marketing- A good analytic approach to tasks and projects- Creativity & Problem Solving Skills- A passionate drive for SEO and other forms of online marketing