Winning SEO in 3 StepsSEO for Business OwnersWinning SEO in 3 StepsSEO for Business Owners

Courtesy of BusinessOnlineExperts.comCourtesy of BusinessOnlineExperts.com

Today, SEO is Many ThingsToday, SEO is Many ThingsLocal Business ResultsInformation Discovering Answers to Questions

As a Business Owner, You Need to Be Found in Every possible SEO ScenarioAs a Business Owner, You Need to Be Found in Every possible SEO ScenarioLocal Business ResultsInformation Discovering Answers to Questions

Why? Because Consumers Performer Multiple and Different Types of Searches OnlineWhy? Because Consumers Performer Multiple and Different Types of Searches Online

81%• 81% of Shoppers Conduct Online Research Before Buying*

61%• 61% will read product reviews before making any purchase*

3• A consumer will consider 3 brands before making their purchase*

* source: http://www.adweek.com/socialtimes/81-shoppers-conduct-online-research-making-purchase-infographic/208527

To Win SEO, Business Owners Need to Think of How the Consumer Searches OnlineTo Win SEO, Business Owners Need to Think of How the Consumer Searches Online

Consumers Search on Various Terms before They Purchase Consumers Search on Various Terms before They Purchase

So You Have the Opportunity to Be Found at Every Step of the JourneySo You Have the Opportunity to Be Found at Every Step of the Journey

Articles Articles/Video Google Local Website Content On site SupportGoogle LocalSocial Media

But You Have Limited Time and Budget! So You Need to Start from the Bottom UpBut You Have Limited Time and Budget! So You Need to Start from the Bottom Up

Business Category Searches Region Searches Brand Searches

Articles Articles/Video Google Local Website Content On site SupportGoogle LocalSocial Media

Start Here !

To Win in SEO You Need to Take 3 Steps:To Win in SEO You Need to Take 3 Steps:

• Step 1: Optimize for Your Brand• Step 2: Optimize for Your Region• Step 3: Optimize for Your Business Category

SEO Step 1: Optimize for BrandSEO Step 1: Optimize for Brand

Optimizing for Brand Terms First Allows You to Target Those Individuals who are Actually looking for You (i.e. BRAND SEARCHES)Optimizing for Brand Terms First Allows You to Target Those Individuals who are Actually looking for You (i.e. BRAND SEARCHES)

On site SupportGoogle Local Website Content Google LocalSocial Media

The Goal is to OWN the First Page in Google for Your Brand TermsThe Goal is to OWN the First Page in Google for Your Brand Terms

Here are SEO Tactics to Leverage to Improve BRAND SEARCH VisibilityHere are SEO Tactics to Leverage to Improve BRAND SEARCH Visibility

• Internal Link Structure Optimization

• Google My Business• Structured Data Markup

• Social Profile Creation• Social Profile Optimization

These Tactics are All About Optimizing Your Website and Brand Profiles to DOMINATE the First Page in Google for Your Brand TermThese Tactics are All About Optimizing Your Website and Brand Profiles to DOMINATE the First Page in Google for Your Brand Term

• Internal Link Structure Optimization

• Google My Business• Structured Data Markup

• Social Profile Creation• Social Profile Optimization

Own more real estate in first position in Google

Provides more detailed regional and Brand-specific data on first page in Google

Social Profiles can rank for brand terms on the first page in Google

SEO Step 1a: Internal Link Structure OptimizationSEO Step 1a: Internal Link Structure Optimization

The Way You Structure Your Website can Improve the Way Your Site Shows Up in Google The Way You Structure Your Website can Improve the Way Your Site Shows Up in Google

Vs.

Here’s How You can Influence Your Website Search ResultsHere’s How You can Influence Your Website Search Results

• Top Navigation on All Pages

• Breadcrumbs throughout your website

• Consistent with your internal linking

SEO Step 1b: Google My Business & Structured Data MarkupSEO Step 1b: Google My Business & Structured Data Markup

Validating Your Physical Business Location, Services and Serviceable Regions can Allow for Owning More Real Estate in GoogleValidating Your Physical Business Location, Services and Serviceable Regions can Allow for Owning More Real Estate in Google

Vs.

Here’s How You can Own More Brand Visibility in GoogleHere’s How You can Own More Brand Visibility in Google

• Submit Business to Google My Business

• Use Schema Markup for Your Business Details

• Create a Wikipedia Page (IF possible)

https://www.google.com/business/

https://schema.org/LocalBusiness

SEO Step 1c: Social Profile Creation & Social Profile OptimizationSEO Step 1c: Social Profile Creation & Social Profile Optimization

Establishing and Optimizing Social Media Profiles can Take up Additional Spots in Google for Your Brand TermsEstablishing and Optimizing Social Media Profiles can Take up Additional Spots in Google for Your Brand Terms

Vs.

Here’s How You can Own More Brand Visibility in GoogleHere’s How You can Own More Brand Visibility in Google

• Create Social Profiles (that make sense for targeting your demographic)

• Optimize Social Profiles for Brand and Business Category Terms

• Be Active On Social Media Profiles

SEO Step 2: Optimize for RegionSEO Step 2: Optimize for Region

Often Times, Customers Discover Your Brand by Doing a Region Search FirstOften Times, Customers Discover Your Brand by Doing a Region Search First

The Goal is to be Present when Someone Does a Regional Search for Your Business ServicesThe Goal is to be Present when Someone Does a Regional Search for Your Business Services

Here are SEO Tactics to Leverage to Improve REGIONAL SEARCH VisibilityHere are SEO Tactics to Leverage to Improve REGIONAL SEARCH Visibility

• Google My Business Location Confirmation/Optimization

• Encourage Reviews on Google My Business

• Business Listing Submissions

These Tactics are All About Optimizing Your Website to be Present at the TOP of the First Page in Google for Region SearchesThese Tactics are All About Optimizing Your Website to be Present at the TOP of the First Page in Google for Region Searches

• Google My Business Location Confirmation/Optimization

• Encourage Reviews on Google My Business

• Business Listing Submissions

Tells Google you are Physically Located in this Region

Tells Google you are Active Business in Good Standing

Provides Google with Confirmation You are Located/Service a Specific Region

SEO Step 2a: Google My Business Location Confirmation/OptimizationSEO Step 2a: Google My Business Location Confirmation/Optimization

Google Wants to Show Local Businesses for Region Searches. So If You’re Local, You Need to Show It.Google Wants to Show Local Businesses for Region Searches. So If You’re Local, You Need to Show It.

Here’s How You can Own More Region Visibility in GoogleHere’s How You can Own More Region Visibility in Google

• Confirm Physical Location of Business Through Google My Business (postcard)

• Use Region Terms on Your Website

• Use a Region-specific Phone number for Your Business (IF possible)

https://support.google.com/business/answer/2911778?hl=en

SEO Step 2b: Encourage Reviews on Google My BusinessSEO Step 2b: Encourage Reviews on Google My Business

Google Wants to See that You are an Active Business and Have a Good Business ReputationGoogle Wants to See that You are an Active Business and Have a Good Business Reputation

Here’s How You can Own More Region Visibility in GoogleHere’s How You can Own More Region Visibility in Google

• Encourage Customers to Leave Reviews on Google My Business Page (and make it a habit to do so via post purchase emails, directly at service call, incentivizing, etc.)

• Monitor Reviews and Flag if Necessary (ONLY if it violates Google’s Guidelines)• Do NOT Repurpose reviews or Create Fake Reviews(Google Knows All)

https://support.google.com/business/answer/4596773?hl=en

SEO Step 2c: Business Listing SubmissionsSEO Step 2c: Business Listing Submissions

You can Submit You Business Location to Google, but Google Looks for Additional Verification on Other SitesYou can Submit You Business Location to Google, but Google Looks for Additional Verification on Other Sites

Google My Business

Facebook

Yahoo Local

Here’s How You can Own More Region Visibility in GoogleHere’s How You can Own More Region Visibility in Google

• Claim Your Business Listings on Various Local Websites• Mapquest• Yahoo• Yelp• Etc.

• Use the Same NAP Details (Name, Address, Phone Number)

• Submit Your Website to Other Directories (such as the local Chamber of Commerce)

SEO Step 3: Optimize for Business Category SearchesSEO Step 3: Optimize for Business Category Searches

Before Someone Even Considers Hiring A Professional, They Often Try To Diagnose and Fix the Problem ThemselvesBefore Someone Even Considers Hiring A Professional, They Often Try To Diagnose and Fix the Problem Themselves

The Goal is to be Present Even when Someone is not Ready to Purchase. Although it doesn’t always lead to immediate sales, it helps build brand visibilityThe Goal is to be Present Even when Someone is not Ready to Purchase. Although it doesn’t always lead to immediate sales, it helps build brand visibility

Here are SEO Tactics to Leverage to Improve CATEGORY SEARCH VisibilityHere are SEO Tactics to Leverage to Improve CATEGORY SEARCH Visibility

• Create General Guides/FAQs/Advice Content (NOT SALESY)

• Consistently Add New Guides/FAQs/Etc.

• Promote Your Content

These Tactics are All About Optimizing Your Website to be Present for Relevant Business Category TermsThese Tactics are All About Optimizing Your Website to be Present for Relevant Business Category Terms

• Create General Guides/FAQs/Advice-type NOT SALESY Content

• Consistently Add New Guides/FAQs/Etc.

• Promote Your Content

Shows Google You are a Source for relevant information

Shows Google You are Active in Providing People with Valuable Information

Helps Push Your Content Further to Attract New Eyeballs

SEO Step 3a: Create General Guides/FAQs/Advice-type ContentSEO Step 3a: Create General Guides/FAQs/Advice-type Content

People Use Google Every Day to Find Information. As an Expert In Your Field, You are Qualified to Offer this Information. But You Need to Have the Content First.People Use Google Every Day to Find Information. As an Expert In Your Field, You are Qualified to Offer this Information. But You Need to Have the Content First.

*http://searchengineland.com/study-80-percent-of-searches-are-informational-20-are-navigational-or-transactional-13745

Here’s How You can Own More Business Category Visibility in GoogleHere’s How You can Own More Business Category Visibility in Google

• Research Common Questions/Information Your Customers Tend to Ask (start with your own workers/customers)

• Establish a Location to Add this Content to Your Website

https://adwords.google.com/KeywordPlanner

http://www.bluefrogplumbing.com/about-us/blog/

SEO Step 3b: Consistently Add ContentSEO Step 3b: Consistently Add Content

Google Crawls Your Websites Many Times a Week (possibly many times a day!). So Google is Aware if You have old or new content on your site.Google Crawls Your Websites Many Times a Week (possibly many times a day!). So Google is Aware if You have old or new content on your site.

Vs.

Here’s How You can Own More Business Category Visibility in GoogleHere’s How You can Own More Business Category Visibility in Google

• Create a Content Schedule that is cohesive, seasonal and detailed

• Add Links to New Content on Your Home Page

SEO Step 3c: Promote Your ContentSEO Step 3c: Promote Your Content

A Wise Man Once Said:A Wise Man Once Said:

This is not the Case with GoogleThis is not the Case with Google

Google Needs to Be Able to See and Rate Your Content. They do this by Analyzing Backlinks and Brand Mentions Specific to Content and CategoriesGoogle Needs to Be Able to See and Rate Your Content. They do this by Analyzing Backlinks and Brand Mentions Specific to Content and Categories

Here’s How You can Own More Business Category Visibility in GoogleHere’s How You can Own More Business Category Visibility in Google

• Promote Your Content Through Your Social Media Channels

• Amplify Your Content Through Your Social Media Channels (and target local individuals) / Become a Guest Writer on Other Websites

• Offer Discounts/Deals that can be Promoted on Other Websites https://www.cnm.edu/depts/hr/current-employees/employee-discounts/#amore

To Summarize: SEO StepsTo Summarize: SEO Steps

The Path to SEO Success Consists of 3 Steps (and lot of sub steps):The Path to SEO Success Consists of 3 Steps (and lot of sub steps):• Step 1: Optimize for Your Brand

• Optimize Internal Link Structure• Sign Up for Google My Business• Use Structured Data Markup• Create Social Profiles• Optimize Social Profiles

• Step 3: Optimize for Your Business Category• Create General Guides/FAQs Advice Content • Consistently Add New Guides/FAQs/Etc.• Promote Your Content

• Step 2: Optimize for Your Region• Confirm Physical Location in Google My Business Profile• Encourage Reviews on Google My Business• Business Listing Submissions

(And BusinessOnlineExperts.com can Help You Every Step of the Way!)

QUESTIONS?QUESTIONS?

Courtesy of BusinessOnlineExperts.comCourtesy of BusinessOnlineExperts.com

Winning SEO in 3 StepsSEO for Business OwnersWinning SEO in 3 StepsSEO for Business Owners

Courtesy of BusinessOnlineExperts.comCourtesy of BusinessOnlineExperts.com