Date post: | 14-Jul-2015 |
Category: |
Marketing |
Upload: | aleyda-solis |
View: | 8,543 times |
Download: | 0 times |
SPEAKER
BLOGGER
SHARER
@aleyda +aleydasolis
SEO & SMB OWNER
HI, I’M ALEYDA SOLIS
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
DO YOU SEE YOURSELF REFLECTED HERE?
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
INTERNET MARKETING EFFECTIVENESS IS HIGH
DO YOU SEE YOURSELF REFLECTED HERE?
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
ESPECIALLY SEO
DO YOU SEE YOURSELF REFLECTED HERE?
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
BUT BUDGETS ARE LOW
DO YOU SEE YOURSELF REFLECTED HERE?
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
& TEAMS ARE SMALL
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
DO YOU SEE YOURSELF REFLECTED HERE?
http://moz.com/blog/integrated-marketing-and-seo
I’M NOT ONLY AN SEO… I DO IT ALL
IT’S HARDER FOR SMBs TO COMPETE
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
SMALL BUDGET
LITTLE TIME
BIG BRAND COMPETITION
LITTLE TECHNICAL RESOURCES & KNOWLEDGE
SMALL TEAM
ALL DIGITAL ACTIVITIES
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
AND WE NEED RESULTS NOW BUT SEO IS LONG-TERM
YES, I’VE SEEN IT
AND WAIT ENOUGH TIME TO SEE POSITIVE SEO ROI
HERE YOU HAVE 3 TIPS FOR SUCCESSFUL SMB SEO
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
ARE YOU READY TO GO ON AN ADVENTURE?
DO AN INITIAL AUDIT BUT AVOID COMPLEX RECCOS
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
www.aleydasolis.com/en/search-engine-optimization/seo-audit-template/
PEOPLE DON’T LIKE TO READ
YOU NEED TO EVANGELIZE & EDUCATE THOUGH
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
I’M ALWAYS LOOKING TO LEARN
DIY: USE A SCALABLE & EASY TO OPTIMIZE CMS
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
LOOK FOR THESE CHARACTERISTICS TO FACILITATE YOUR SEO ACTIVITIES
http://www.aleydasolis.com/en/search-engine-optimization/seo-friendly-cms-checklist/
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
CRAWLABILITY & INDEXABILITY
DIY: USE A SCALABLE & EASY TO OPTIMIZE CMS
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
CONTENT OPTIMIZATION
DIY: USE A SCALABLE & EASY TO OPTIMIZE CMS
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
WEB ARCHITECTURE
DIY: USE A SCALABLE & EASY TO OPTIMIZE CMS
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
MANAGEABILITY
DIY: USE A SCALABLE & EASY TO OPTIMIZE CMS
TAKE ADVANTAGE OF OPEN-SOURCE CMS
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
yoast.com/wordpress/
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
paulnrogers.com/magento-technical-seo-issues-to-look-out-for/
TAKE ADVANTAGE OF OPEN-SOURCE CMS
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
ALWAYS VALIDATE WITH SEO CRAWLERS
http://www.screamingfrog.co.uk/seo-spider/
http://www.seerinteractive.com/blog/screaming-frog-guide/
IF RELEVANT, USE BIG PLATFORMS TO DIVERSIFY
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
DIFFERENTIATE THE CONTENT FROM YOUR SITE THOUGH
BIG COMPANIES? HAVE LEGACY PLATFORMS!
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
IT’S A PAIN TO OPTIMIZE!
ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOESTABLISH AN SEO STRATEGY & EXECUTE FAST
DEVELOP A KEYWORD & COMPETITION RESEARCH, DEFINE YOUR VIABLE TARGETS FAST, MAP THEM TO YOUR SITE AREAS & START
CREATING CONTENT TO RANK FOR IT … CONSISTENTLY.
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOSTART WITH A KEYWORD & COMPETITION RESEARCH
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
relevance & intent
search volume, seasonality & competition
current rankings & content existence
industry keyword
suggestions
competitors keywords
performance
current keywords &
content performance
business goals, volume &
profitability
your prioritized
keywords and topics
ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOLOOK FOR YOUR AUDIENCE QUERIES
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
keywordtool.io/
ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOMATCH WITH CUSTOMER JOURNEYS & PERSONAS
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
+
informational review tips
guide news
transactional buy
reserve purchase register
or
products
brands
topics
or
or
ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOVALIDATE THE SEARCH VOLUME & COMPETITION
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
www.semrush.com/
ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOPRIORITIZE & MAP WITH YOUR WEB AREAS
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
x
communityproduct
category 2learning center
home
product 1a
product 1b
event n1
event n2
category a
categoRy b
blogproduct category
1
events
ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOAS WELL AS CONTENT TYPE & FORMAT
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
www.distilled.net/blog/the-content-matrix/
ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOSTART WITH LONG-TAIL, LESS COMPETITIVE TERMS
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
MAYBE YOU CAN’T COMPETE FOR MAIN KEYWORDS AGAINST BIG SITES AT THE BEGINNING BUT YOU CAN FOCUS ON
LONG-TAIL TERMS THAT ARE FEASIBLE TO TARGET
ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOACHIEVE “PERFECTLY OPTIMIZED” PAGES
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization
ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOBE “AGILE” FOR FAST & ONGOING IMPLEMENTATION
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
http://agilemarketingmanifesto.org/
ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOCREATE CONTENT & RESOURCES FREQUENTLY
http://buzzsumo.com/
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOTO ESTABLISH AS A BRAND & ATTRACT LINKS
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOREACT FAST TO TARGET CONTENT OPPORTUNITIES
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOTOO MUCH WORK?
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
WE CAN’T DO ALL THAT BY YOURSELVES
ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOAUTOMATE & OUTSOURCE
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
BIG COMPANIES? CAN’T EXECUTE FAST
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
IT’S DIFFICULT TO COORDINATE SO MANY PEOPLE & CHANGE
ANYTHING ONCE IT HAS STARTED
ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOCREATE & OPTIMIZE LOCAL EXTERNAL PRESENCE
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
http://moz.com/blog/2013-local-search-ecosystems
ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOCREATE A GOOGLE MY BUSINESS PRESENCE
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
https://www.google.com/business/
OPTIMIZE IT CONSISTENTLY & LINK TO YOUR SITE
ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOOPTIMIZE YOUR SITE FOR LOCAL QUERIES
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOFOLLOW THESE GUIDES & CRITERIA TO DO IT
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
http://moz.com/blog/ultimate-local-seo-audit
http://moz.com/local-search-ranking-factors
ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOIDENTIFY YOUR COMMUNITIES & INFLUENCERS
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
CONNECT WITH YOUR SOCIAL COMMUNITY
ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOTRACK YOUR COMPETITORS SOCIAL ACTIVITY
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
twtrland.com
http://simplymeasured.com/free-social-media-tools/
ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOMAKE YOUR CONTENT EASILY SHAREABLE
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOLOOK BEYOND SOCIAL NETWORKS FOR FORUMS
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
THERE ARE NICHE FORUMS FOR EVERYTHING
ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOGIVE SUPPORT, GET IDEAS & SHARE YOUR CONTENT
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
GET SHARES & LINKS
BIG COMPANIES? HAVE A HARD TIME WITH LOCAL
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
I DON’T HAVE A LOCAL ADDRESS & HAVE TO ASK PERMISSION TO
TWEET!
NOW YOU’RE READY FOR YOUR JOURNEY
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
IT’S TIME TO RUN!
REMEMBER, BEING SMALL CAN BE AN ADVANTAGE
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
WE’RE SMALLER BUT COOLER
http://www.flickr.com/photos/cryptonaut/5377413215/
http://www.flickr.com/photos/groume/4123252604/
http://www.flickr.com/photos/51749424@N07/7668801360/
http://www.flickr.com/photos/pedrovezini/11405005146/
http://www.flickr.com/photos/cogdog/5035986046/
http://www.flickr.com/photos/booleansplit/8640780133/
http://www.flickr.com/photos/pedrovezini/7922648944/
http://www.flickr.com/photos/jbutterlydesign/7830519220/
http://www.flickr.com/photos/pedrovezini/5421606603/
http://www.flickr.com/photos/x1brett/9583185986/
http://www.flickr.com/photos/pedrovezini/11327516115/
http://www.flickr.com/photos/lyza/5712732620/
http://www.flickr.com/photos/globalx/4749789334/
http://www.flickr.com/photos/apgroner/9427208151/
http://www.flickr.com/photos/59937401@N07/5856660723/
http://www.flickr.com/photos/hodag/4160396495/
http://www.flickr.com/photos/stewf/304397539/
http://www.flickr.com/photos/wza/2494059196/
http://www.flickr.com/photos/jbutterlydesign/7830451372/
http://www.flickr.com/photos/pkmousie/6074412845/
http://www.flickr.com/photos/pedrovezini/10645190364/
http://www.flickr.com/photos/dunechaser/174945320/
http://www.flickr.com/photos/readblood/7608028636/
http://www.flickr.com/photos/jbutterlydesign/7830626610/
http://www.flickr.com/photos/readblood/7608028636/
http://www.flickr.com/photos/jalevega/8312357303/
http://www.flickr.com/photos/seandreilinger/8335250962/
http://www.flickr.com/photos/wiredforsound23/10938081345/
http://www.flickr.com/photos/donsolo/6868315191/
http://www.flickr.com/photos/jbutterlydesign/7830620166/
http://www.flickr.com/photos/lokan/8535825017/
http://www.flickr.com/photos/mbiddulph/4093891728/
http://www.flickr.com/photos/isriya/9140372163/
http://www.flickr.com/photos/shoot-art/4536509717/
http://www.flickr.com/photos/terry/5833352033/
http://www.flickr.com/photos/pchow98/8543227099/
http://www.flickr.com/photos/dunechaser/8229924185/
IMAGES UNDER CREATIVE COMMONS
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI