SEO for the Real World

SEOFor The Real World

Thursday, April 12, 12

SEO for the “Real World”The Hannah Grimes Center

IntroductionsMike HoeferHoeferweb Internet Marketing & StrategyWeb Development, Website Management, Integrated Marketing Communication

Zach LuseParagon Digital MarketingSEO, Search Advertising, Social Media,Web Analytics



Agenda• What is SEO

• The Business & Importance of Search Engines

• On Page Factors

• Off Page Factors

• Don’ts

• Trends



What is SEO?SEO (Search Engine Optimization)

The process of increasing the quality and volume of visitors to a website by optimizing the design and content to achieve a higher ranking in organic search results.

Generally focused on “Organic” results

Sometimes used as a noun. “Zach is a great SEO I highly recommend him”



Organic vs Paid

PAID

PAID“Organic”



We Are FamilySEO

PPC SocialMedia

Display

Email

Content

Inbound

Internet Marketing



And, keep the bigger picture in mind too!

Overall MarketingStrategy

Internet Marketing

Advertising PR



Why is SEO Important?



How do they work? Why do they exists?



Why Google?



Enough Already... Just Tell Me What I Need to

Worry About!



It’s Simple





On Page



On Page Top Tips• Keyword Research & Strategy

• Fresh & High Quality Content

• Titles & Meta Description Tag

• Crawl Factors



Keyword Strategy• What words do you think your customers use to find the

services you offer?

• Do people ever search for those words?

• Does your website use those words?

• Trousers or Pants?

• Soda, Coke or Pop?

• Hero, Sub, Grinder, Po Boy?



For small biz, brand terms will driveat least 80% of your Search Traffic



Keyword Tool



Fresh, Quality Content



Title Tags• One of the most important “Signals” you can control

• Simple, make sure your title is about the content of your page

• Strong brand: “site name”, then “page name”Not so strong brand: “page name”, then “site name”

• Make sure pages have different names (CMS Setting)



Meta Description• Important but not always used by Google

• Again, keep it simple and honest... describe the page



Meta-Keyword• Don’t Bother

• No Magic Pixie Dust

• Mount Snow has not gotten the message...



Crawl Factors



Off Page Factors



Off Page Top Tips• Build Links

• Google Plus/Places

• Local

• Blogs

• Get Social

• Domain Register 3+ years



Top Don’ts• Stuffing

• Paid Links

• Guarantees of “#1 On Google”



Stuffing



Paid



#1 Guaranteed



SEO Tools• Google Keyword Tool

• Google Webmaster Tool(https://www.google.com/webmasters/)

• WooRankhttp://www.woorank.com/

• DIYSEO(http://www.diyseo.com/)

• SEOMoz


https://www.google.com/webmasters/

https://www.google.com/webmasters/

http://www.woorank.com/

http://www.woorank.com/

http://www.diyseo.com

http://www.diyseo.com


Keyword Tool



Google Webmaster



Woorank



DIYSEO



SEO Moz



Trends to Watch• Local/Mobile

• Personalized Results

• Social Factors: the Facebook Twitter Effect

• Siri Effect



Trends: Local/Mobile



Trend: Personalized Results



Trend: “Facebook Effect”



Trend: Siri



Parting Thoughts• Keep Perspective- SEO is but one part of your overall

marketing approach.

• Industry and market-size factors- Hard to compete for “Auto Insurance”

• Worry about your users needs,deliver content to meet those needs,and the SEO will follow



Thanks!

Mike [email protected]

Twitter: @mhoefer(603) 369-7970

Zach [email protected]: @paragondigital

(603) 399-6400


mailto:[email protected]





Bedtime Reading• http://www.seomoz.org/blog

• http://searchenginewatch.com

• http://searchengineland.com

• http://www.searchenginejournal.com

• http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35291

• http://www.google.com/adwords/smallbusinesscenter/tip-1.html


http://www.seomoz.org/blog

http://www.seomoz.org/blog

http://searchenginewatch.com/










http://www.google.com/adwords/smallbusinesscenter/tip-1.html




Date post:	09-May-2015
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