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Strategic Planning 2010

Accessibility

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2

5 websites

ACCESS ONE

EZ-ACCESS Consumer

EZ-ACCESS Dealer

HPI

Education

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Ask Yourself

who is youraudience?

what do you wantthem to do?

how will you getthem there?

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4

Wheelchair Ramps

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5

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Pay Per Click On Demand

Pay to Play

Alternative & Complimentary

Organic Search (SEO) Long Term

Content & Linking

Process

Greater rewards, but more difficult to trackand implement

6

vs.

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Find Keywords

Brainstorm

Keyword Tools

Try It Yourself!

Ramps

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Relevance

Search Volume

Competitiveness

Identify critical Long Tail Words

8

Keyword Grader

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Beyond SEO

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Content Management System

Competitions SEO

Low Enforcement

Great domain names

Loads of Content

Industry Expertise

Strengths Weaknessness

Opportunities

Strengths

Content Management System

Competitions SEO

Low Enforcement

Threats

Network of dealers

Educational Tools

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Great domain names

Loads of Content Product information

How-To guides

Installations Specifications and drawings

Industry Expertise

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Strengths

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Weaknessness

Opportunities

Great domain names

Loads of Content

Industry Expertise

Strengths Weaknessness

Content Management System

Competitions SEO

Low Enforcement

Threats

Content not created for SEO

Social Media

Keyword Tools

Network of dealers

Educational Tools

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Network of dealers leverage

Education Ramp Logic for dealers

Education website for consumers

1.5 million searches for disability each month.

110,000 searches for independent living each month

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Opportunities

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ThreatsOpportunities Threats

Content Management System

Competitions SEO

Low Enforcement

Content Management System

Competitions SEO

Low Enforcement

Weaknessness

Great domain names

Loads of Content

Industry Expertise

Strengths

Network of dealers

Educational Tools

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Network of dealers online

We dont have control over them

Competitors are pushed forward withSuitcase Ramp and Trifold keywords

Mentality of knowing the customer means weknow the consumer

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Threats

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Threats

Content ManagementFragmented flow of communication

Competitions SEO

No enforcements

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Questions?