Date post: | 09-May-2015 |
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Technology |
Upload: | build-web-20 |
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REAL ESTATE INTERNET MARKETING & SEARCH ENGINE OPTIMIZATION
PREPARED FOR:
SEO Glossary
SEO- Search Engine Optimization SEM- Search Engine Marketing PPC- Pay Per Click CPC- Cost Per Click PR- Page Rank (a number given by Google denoting the
importance/ranking of a website) SER/P- Search Engine Results /Page CTR- Click Through Rate Above the fold- (portion of screen viewable without
scrolling down) Sponsored Links- Results listed for PPC fees on the return
page Organic Links- Results listed for free on the return page Backlinks- links on one website that lead back to
another/your website.
What is SEO
Search Engine Optimization (SEO) is the art and science of gaining higher visibility for your website among search engines and directories to increase traffic to your site and thus awareness of your site, products, services and brand. The goal of SEO is to elevate your sites position in the “Natural” or “Organic “ listings on the Search Engine Results Page (SERP) of Google, Yahoo, MSN, Ask, etc.
Paid
Paid
Organic
Listin
gs
Organic -vs- PPC Click Through
The vast majority of clicks, roughly 60%, go to organic listings.
Why…? Studies show that Users tend to trust that the Organic results will be more relevant to their search.
Of the 14.3 billion U.S. searches performed in March, Google held 63.7 percent of those. That averages out more than 293.8 million searches per day!
Internet Search Statistics
Forrester reports that 81% of internet users find products and services via search engines on the internet
A Statmarket.com study found that only 7% of websites are visible to search engines due to a lack of SEO
Google has 3 times the search Traffic of Yahoo, which holds 2nd place among search engines
Search Engines and Directories average 300- 500 million searches every day just in the U.S.
Google dominates the search engine market with a 46% share
82.9% of business users prefer to use Google
Google Search Dissection
Search Term
890,000 Site Returns for dude ranch
Default Google setting displays Top 10 results
Google Maps Listings…FREE!
PPC Paid Listings
Google Site Popularity Rank(hover over to see)
Popular Key Words in local Real Estate
S. No. KeywordsAvg. Searches per
monthCompetition Site
Returns
1 texas hill country real estate 3,600 322,000
2 texas real estate 1,500,000 3,650,000
3 san antonio texas real estate 165,000 507,000
4 real estate in texas 49,500 722,000
5 texas county real estate 12,100 849,000
6 tx real estate 550,000 5,160,000
7 san antonio real estate 301,000 1,120,000
8 hill country real estate 6,600 554,000
9 texas hill country property 1,300 411,000
10san antonio texas real estate agents 2,900 505,000
11 texas real estate agency 1,000 793,000
12 san antonio texas realty 1,300 3,020,000
13 boerne tx real estate 5,400 184,000
14 texas real estate broker 2,400 880,000
15 bandera texas real estate 880 69,300
16 texas hill country ranches 1,000 408,000
17 bandera real estate 2,400 92,800
18 texas hill country homes 1,900 880,000
19 hill country homes 4,400 6,790,000
20 kerrville texas real estate 1,900 108,000
21 texas realtors 40,500 471,000
22 realtors in texas 6,600 5,340,000
23 tx realtors 27,100 451,000
Google’s New Street Level View
Google Maps and You Tube
Climbing Mt. Google
"As many as 90% of all purchases take place on page 1 of the search engines” - Crain's Chicago Business
Ranking and Click Through Rates
SERP Focus Area
On-line Marketing Factor Areas
• Words• Phrases
•SEO Friendly
•Crawlability
•Blogs•Forums•Groups
•Relevant•Fresh•Targeted
• Internal• External
SEO/SEM Service Areas
SEO is a combination of activities and techniques that take place on page and on site, to include: identifying best key words, Alt Text on Photos and Videos, Site Maps, Meta Tags, Title Tags, Design Attributes, etc.
SEM is the Umbrella that covers all of the Internet Marketing Initiatives, to include SEO. SEM can be categorized as activities outside of the website that work and help push traffic to the site.
SEO/SEM Process
Next Steps
Meet to discuss current/future internet marketing strategies
Discuss the Usability of your existing website
Perform an SEO Assessment of your site We can help you strengthen your
marketing ability by leveraging the strength of the internet to promote your business and the properties you represent.