SEO is Dead: Why you can’t rely on search engine optimization for your web marketing

Legal Marketing Series

SEO is Dead: Why you can’t rely on search engine optimization for your web marketing

Larry Port CEO, Rocket Matter2014



Free E-Books!

legalproductivity.com/e-books/

http://www.legalproductivity.com/e-books/

Many people think SEO is synonymous with Internet marketing.


They think it’s the only way to get traffic to their

site without paying.


Guess what: it’s not the only way, and it’s certainly not free.


Do you need an SEO site architecture? YES


Is it the primary way to drive traffic? NO

Observation #1: More people are in the SEO ballgame than ever before.


Many firms find they were doing great in 2008, but no longer.


This is because more people are

competing for the same words.


Or they were on the

receiving end of Panda.


And they keep trying to fix their traffic problem, but they are using the

wrong tool:


SEOLegal Marketing Series

Observation #2: SEO is still relevant, though its dominance is over.


It’s a foundational element. It’s not the entire building.


Observation #3: SEO isn’t the only or best way to build traffic.



Use well-executed newsletters, social media, content, and PR...


Key phrase being “well-executed”


Ninja Tip: we are in a golden era of digital

advertising.


If you’re not a believer, it WORKS.


Some of our top performing ads ever.


Digital advertising is effective and measurable.


And allows you to target demographics

with disturbing precision.

Observation #4: Once firms get

visitors to their site, the visitors leave.



You have

10 seconds.


Is your site designed for humans?

Observation #5: Most web searches are

conducted on a mobile device.


65%Legal Marketing Series

Which means: Local Search. Google

Maps. Yelp. Facebook.


If you’re only thinking SEO, and not thinking

Social, Local and Mobile, you’re WAY behind.


Observation #6: Have you checked

the search volume of the terms you’re

killing yourself over?


You might be surprised to see how low some of those volumes are.



And by some estimates, only 15% of people that need an

attorney look for one.


So you’re not pursuing the vast majority of

potential clients.


Observation #7: Relentless SEO focus

causes people to waste time and money.


Look what you’re missing!


Observation #8: You’re putting all your

eggs in Google’s basket.


Google likes to shake your basket.


400+

times a year!



Free E-Books!


Minute Video Series


Let’s get in touch! [email protected] Twitter: @larryport rocketmatter.com legalproductivity.com rocketx1.com

Larry Port CEO, Rocket Matter

mailto:[email protected]

http://rocketx1.com

Date post:	08-May-2015
Category:	Marketing
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