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SEO : MARKETING FROM THE GROUND UP Prepared by: Zach Doty, SEO Specialist
SEO: MARKETING FROM THE GROUND UP
Prepared by: Zach Doty, SEO Specialist
TABLE OF CONTENTS
• The concept behind SEO• SEO is not…• SEO is:
• The process behind SEO• Research & competition• Strategy & execution
• What does SEO mean for bloggers?• Reaching out to others
• 3 things you can do tomorrow
• Wrap up
What do youthink SEO is?
SEO is not…
Spam
Buying links
SEO is:Providing a relevant answer to a searcher’s question.
SEO is:
Attracting previously unreached customers, readers and relationships.
SEO is:
Being first in the mind of the audience.
Paid Search Ads
Paid Search Ads
Unpaid“Organic”
SearchResults
Now We Know What Basic SEO Is…
…How do we go about it?
First: Research & Competition
• What do you want to achieve?
• Extreme couponing readers?
• Facebook fans for meals on a budget?
First: Research & Competition
• Phrases that say what you do, not who you are• E.g., “Extreme Couponing Houston”
First: Research & Competition
• Who is standing in your way, how can you beat them?• Who else is optimizing for your target terms?• Enter a fight you can win
Strategy & Execution
• Pick one or two unique, but related keywords to use on each page
• Meta TagsMeta Title
Meta Description
Strategy & Execution
• Use the same keywords from the Meta tags on site
• Content, Links between your site’s pages
Strategy & Execution
• Branch Out From Your Site
• Build relationships with other sites
• Build relationships on social media
What does SEOmean for bloggers?
There’s A Lot To Gain
• Readers• Advertising Dollars
• Bloggers• Grow Your Personal Brand
• Commercial Brands• Product reviews, Advocacy
3 Things You Can Do Tomorrow
How do we relate to your customer in their inbox?
1. Use Wordpress? Install an SEO plugin and find some keywords to pursue.• Yoast SEO• All in One SEO Pack
2. Pick off link opportunities from a competitor.• Link Diagnosis
3. Consult the experts…Google!• Free: Google Analytics• Free: Google Webmaster Tools
