Search Me? PR and SEO Convergence

Copyright © PR Agency One 2013

by James Crawford Managing Director, PR Agency OneFebruary 2013

PR Agency One: • a PR agency for a digital world• Our focus is on building businesses• We believe our impact can be measured• Tracking corporate reputation – perceptions• eCommercemetrics–immediatecommercialbenefit

Clients range from:• Major national and international brands• Fast-growing and forward thinking SMEs

James Crawford, Managing Director, PR Agency One

my company and i:

The assumptionsI am assuming that you know the basics of: Google’s PageRank The value of links / social shares Domain / page authorityThebenefitsofawellbuiltandplannedwebsite Google Analytics and what can be measured...

let’s discuss it now…

before we begin:

...if not,

SEO PR improves online visibility using a range of marketing communications, public relations and social media techniques...

what is seo pr?

PR influences PageRank

… because of Google’s Penguin update and - to a lesser degree - Google Panda...

Why is SEO PR becoming more relevant?

SEO PR: consists of many traditional PR tactics puts your website at the heart of the strategy uses the social web to full effect targets links and shares ismeasuredbydrivingtrafficandonlinevisibility

what does seo pr look like?

A. Real world marketing B. SEO PR

1. High authority links2. Online visibility3. Organic search traffic4. Referral traffic5. Social media footprint

1. Increased visibility2. Brand association3. Honesty and trust4. Responsive and

engaged

by doing a, we achieve b:

its not just press releases that generate links...

Consumer MediaNews and FeaturesStuntsFeaturesProduct ReviewsCompetitionsAdvertorialsResearch

Trade / B2BThought LeadershipGuest PostsResearchContent MarketingNews and FeaturesMarket Reports

examples of tactics

l + 1ed my own post

Second post is higher because of Google + circles

one for the future: authorship

A good, content rich website that’s well planned for SEO (meta data) and is built to web standardsA place on the website to publish content and link to, e.g. a blog

essential prerequisite for seo

Hat tip to Jackie Hole, Malcolm Coles, Richard Thornton, Rhys Wynne and Richard Kershaw, founder of Wish.co.uk for input in the next couple of slides:

example of a business benefiting from seo pr

example of a business benefiting from seo pr

example of a business benefiting from seo pr

example of a business benefiting from seo pr

example of a business benefiting from seo pr

example of a business benefiting from seo pr

the roi of seo prInstant ROI: - Traffic that converts from the following sources• branded• direct• referral• long tail

Long term ROI: (For me, the exciting bit)• Acquiring links and shares• building domain authority. • improving search visibility

http://www.pragencyone.co.uk/seo-pr/the-seo-pr-insights-at-search-me/

a copy of this presentation is available here:

contact us

James Crawford, Managing Director, PR Agency Onem: 07793 441 686e: james@pragencyone.co.ukw: www.pragencyone.co.uk

any questions?

Copyright © PR Agency One 2013