SEOSEO for for Marketing TeamMarketing Team @ @ YASH YASH

We would be Covering:We would be Covering:

SEOSEO SEMSEM Search Engine CycleSearch Engine Cycle BenefitsBenefits

Insight into SEO Perspective Insight into SEO Perspective forfor

a.a. DesignersDesignersb.b. DevelopersDevelopersc.c. Content WritersContent Writersd.d. Web MarketingWeb Marketing

Search Engine Optimization (SEO)???

A set of web design and development methodologies aimed at improving the ranking of web pages in SEARCH ENGINE RESULTS…

What is Search Engine Marketing (SEM)?Methodologies for submitting and positioning a website within proper search engines for maximum exposure. Often includes SEO.

SEARCH SEARCH ENGINE CYCLEENGINE CYCLE

Spider startsat major ISPs & Directories

Follow a linkTo URL

Request URL fromWeb server, which givesPage to search engine

Crawler reads the pageand makes a list ofWords and Phrases

Finally index webpage Most completely updated

4 to 6 weeks.

6

1

2

5

4

Search Index

Search Index

3

Web Page

Web PageSearch Engine applies

Ranking algorithms,Factoring in text, link

and popularity components

Weightage Increases and thus Beneficial

for the Site Owner…

Page Rank Improves thus raising the Superiority…

Insight into SEO Perspective for…DesignersDesignersDevelopersDevelopersContent WritersContent WritersWeb MarketersWeb Marketers

DESIGNER’s PERSPECTIVEDESIGNER’s PERSPECTIVE

Designer’s Check Points

Easy Navigation

Overall Consistent Theme Design

Keep it Simple and Appealing

Things to AVOID

Use of FLASH

Important Content on Images/Flash

Ajax Script

Links On Images/Flash

Code Should be Neat & Clean

Avoid Overuse Of Ajax

SE friendly URLs

Example of Friendly URL: domain.com/page-title Example of Dynamic URL: domain.com/?p=12356

URL should be .301 Redirect (Permanent Redirect)

Use Robot.txt

Broken Links should be taken To 404 error page (Page Not Found)

Folder structure should be well bifurcated

For Same Page If taken to another URL Canonicals Should be used (e.g. know more…)

DEVELOPER’s PERSPECTIVEDEVELOPER’s PERSPECTIVE

Content Writers Should be given list of keywords first.You want to make sure your keywords are included in the crucial areas: the Title Tag the Page URL (friendly URL) the Main Heading (H1 or H2) the first paragraph of content. at least 3 times in the body content (more or less depending on amount of content and if and only if it makes sense). Write content easy to read and understand

Avoid Keyword Stuffing

Stay Organized.

CONTENT WRITER’s PERSPECTIVECONTENT WRITER’s PERSPECTIVE

Avoid Plagiarism

Be Active & Aware of latest Trendz. See Visits on your Site Through http://www.revolvermaps.com/

Get Involved in : Face~bhook: --- Utterly, Twitterly Delicious….

Like, Follow, Join, Comment, Discussions etc on Social Networking Sites majorly on Face Book, Twitter, Linked-in & Xing. Help increase Fans Followers, Forward Retweet etc Increase Your Network.

WEB MARKETER’s PERSPECTIVEWEB MARKETER’s PERSPECTIVE

Spider Specific Points To RememberSpider Specific Points To Remember

PDF files - can be problematic for spiders. Although some search engines can index them, the pages which are created in Photoshop and can lose much of their content. - place PDFs lower down in your site

Dynamic pages - spiders cannot index some content on pages using ASP, CGI or other dynamic languages. - Make sure important pages are HTML, no dynamically generated content. - Drop down menus and password protected pages – spiders cannot read them

Important Points to Remember..Important Points to Remember..

Process to make PDF more Spider FriendlyProcess to make PDF more Spider Friendly

Create your file in MS Word, that later can be distilled into a PDFApply the H1, H2, H3 tags.When you are finished, distill the file.Bring this file into the full version of Adobe Acrobat 6 for editing.Post the PDF on your website and,let the search engine robots index the file.

Note: Avoid Photoshop

Important Points to Remember..Important Points to Remember..

Questions..

Presentation ByNIDHI KAPADIA

Internet MarketingYash Technologies

Thank You