Date post: | 06-Apr-2017 |
Category: |
Marketing |
Upload: | gaurav-garg |
View: | 31 times |
Download: | 3 times |
What is a SEO Company SEO - A way of making websites visible
or available to the target audience on the internet.
Any Organization which does this is a SEO Company.
The first step in the SEO process is Project Initiation. a) Resource Allocation- Building a specialised SEO team &
collection of information about the client’s project.b) Basecamp Setup - Setting up of where abouts of the
company and the necessary equipments needed for running it.
c) Documentation- Noting and writing down the client’s needs.
1. Project Initiation
a) Resource Allocation b) Basecamp Setup c) Documentation
What is the SEO Process
2. ConceptualizationCompetitor Research Benchmarking
Assessing the Competitors strength & weaknesses
Price Comparison of
competitor’s fee structures
Product Comparison of
competitor’s products
Position Comparison of
competitor’s market position
Promotion Comparison of
competitor’s marketing efforts
Benchmark
3. SEO AUDIT
Design review Site Structure Analysis
Content Analysis Backlinks Analysis
Advantages of SEO Audit
4. KEYWORD RESEARCH
Keywords search Selection &Finalization
Baseline rankings
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines
5. ON PAGE SEO
a. Meta Tags
c. Content & Page load
Optimization
b. SEO friendly
URLs
6. Off-Page SEO
Off-Page SEO
Social bookmark
ing
Link Building
Social Media
7. Monitoring & Reporting
Traffic Monitoring Analytics
Activity Reports
Ranking Reports
THANK YOU