Internet Marketing

Outline

About author Jyoti Zaveri“Your publicity is my passion”

How To Be Found On The World Wide Web ?

SEO = Search Engine Optimization

How Small Business Can Maximize Search Advertising to Get Noticed and Increase Sales

How can the Search Process be Favorably Influenced?

Identifying Popular Search Terms

What are the most popular search terms for your business?

Identifying Popular Search Terms

Search Engines

See video on YouTube.com/dnserp

Q: What is a Spider or Web crawler?

Keyword is the Key

Make your site Spider friendly by giving meta tags on a silver platter

HOW SEARCH ENGINES WORK?

RANKING ON SEARCH ENGINES

Why make your website ‘search engine-friendly’?

Why search engines placement has become an important task for internet marketing ?

Special tactics to get listed

Open Directory Project (ODP) Directory Mozilla. www.dmoz.org

Positioning & tracking tools

Sponsored Search

Attract new customers to your business

Additional resources created and updated by Jyoti to learn Digital Marketing

Thank You