Date post: | 20-May-2015 |
Category: |
Self Improvement |
Upload: | killeraces |
View: | 863 times |
Download: | 0 times |
SEO Secrets ofWise Bread
Greg GoWise Bread
FINCON11
Chicago, October 1-2, 2011
2SEO Secrets of Wise BreadFINCON11, Chicago
Agenda
I. Introduction
II. SEO Overview & Best Practices
III. Wise Bread’s SEO Mentality
IV. Day-to-Day Tactics
V. Tools We Actually Use
VI. Q&A
Slides, links, notes at www.wisebread.com/fincon11
3SEO Secrets of Wise BreadFINCON11, Chicago
Wise Bread’s SEO Credentials
• 570,000 monthly Google referrals.
Search traffic = 54% of all Wise Bread traffic
• Rank in top 20 for 17,000 keywords.
credit card guide, frugal living, change your life, best personal finance blogs, best ways to save money, credit karma
4SEO Secrets of Wise BreadFINCON11, Chicago
About Greg
• Wise Bread co-founder and tech lead.
• About.com Guide to Online Business (’07-’08).
The Secret
Get relevant links
to high quality content
from trusted authorities.
6SEO Secrets of Wise BreadFINCON11, Chicago
Keyword Markets
personal finance
saving moneyrecipes
homemadeorange chicken
credit cards
20 something finance
savings accountsfor college students
7SEO Secrets of Wise BreadFINCON11, Chicago
Keywords to Target
1. Plenty of traffic.
2. Easy to beat competition.
3. High value readers.
8SEO Secrets of Wise BreadFINCON11, Chicago
Can I Beat Top 10 Results?
192m
443m
682m
Search Results
(Google)
$8.39+4611,000credit card college
first card
$6.8760301,000credit card college
$4.728116,600,000credit card
Value / CPC
(AdWords)
Ranking Difficulty
(SEOmoz)
Search Volume
(Google)Keyword
SEOmoz’s Keyword Difficulty Tool:
1. Who are the top 10 results?
2. Who links to them?
9SEO Secrets of Wise BreadFINCON11, Chicago
Takeaway #1: Be a Niche Authority
personal finance
saving moneyrecipes
credit cards
20 something finance
savings accountsfor college students
You?
homemadeorange chicken
10SEO Secrets of Wise BreadFINCON11, Chicago
What’s a High-Quality Site?
• Would you trust the information presented in this article?
• Does the page provide substantial value when compared to other pages in search results?
• Would you expect to see this article in a printed magazine,encyclopedia or book?
All 23 questions:http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html
11SEO Secrets of Wise BreadFINCON11, Chicago
After Google’s “Panda” Update
300k300k300k300k350k350k350k350k400k400k400k400k450k450k450k450k500k500k500k500k550k550k550k550k600k600k600k600k
FebFebFebFeb MarMarMarMar AprAprAprApr MayMayMayMay JunJunJunJun JulJulJulJul AugAugAugAugGoogle Search Referrals
994kDec – Feb
+31%1,310kMar – May
+24%
Q/Q
Change
1,629kJun – Aug
GoogleReferralsQuarter
Panda update 2/24/11
12SEO Secrets of Wise BreadFINCON11, Chicago
Takeaway #2: Think Long Term
Consistent quality > Perfect tactics
Wise Bread lifetime search traffic
Wise Bread’s SEO PlaybookStrategy, Tactics, Tools
14SEO Secrets of Wise BreadFINCON11, Chicago
Wise Bread’s SEO Playbook
Big Picture Strategy
1. Always be link building.
2. Engage the sphere.
3. Slow and steady.
Day-to-Day Tactics
1. Magazine quality articles.
2. Article checklist.
3. Monitor, test, analyze, tweak.
15SEO Secrets of Wise BreadFINCON11, Chicago
Wise Bread’s Strategy
1. Always be link building.
• From high quality sites that are bigger, more influential, nicheauthorities, etc.
16SEO Secrets of Wise BreadFINCON11, Chicago
Some Regular PF Roundups
• PT MoneyWeekend Link Roundup
• Wise BreadBest Money Tips
• Get Rich SlowlySpare Change
• Money CrashersPersonal Finance Roundup
• MoolanomyPersonal Finance Roundup
• The Simple DollarWeekly Roundup
• Budgets Are SexyWeekly Roundup
• Financial HighwayWeekly Review
• Sweating the Big StuffBest of the Rest
• Green Panda Tree HouseWhat’s Cool Around the Web
17SEO Secrets of Wise BreadFINCON11, Chicago
Wise Bread’s Strategy
1. Always be link building.
2. Engage the sphere.
• Find and engage niche authorities (thought leaders, subject matter experts, influential personalities, passionate rising stars, etc).
• Make sure everyone knows us.
18SEO Secrets of Wise BreadFINCON11, Chicago
Engage Anywhere and Everywhere
Weekly twitter chat at #wbchat
19SEO Secrets of Wise BreadFINCON11, Chicago
Takeaway #3: Social Media = SEO
LifeRemix by@GlenStansberry
20SEO Secrets of Wise BreadFINCON11, Chicago
Wise Bread’s Strategy
1. Always be link building.
2. Engage the sphere.
3. Slow and steady.
• Be cautious. Move slowly. Beware of fads.
21SEO Secrets of Wise BreadFINCON11, Chicago
Don’t Panic!
Look at those peaks and valleys.
Wise Bread lifetime search traffic
22SEO Secrets of Wise BreadFINCON11, Chicago
Wise Bread’s SEO Playbook
Big Picture Strategy
1. Always be link building.
2. Engage the sphere.
3. Slow and steady.
Day-to-Day Tactics
1. Magazine quality articles.
2. Article checklist.
3. Monitor, test, analyze, tweak.
23SEO Secrets of Wise BreadFINCON11, Chicago
Wise Bread’s Tactics
1. Magazine quality articles.
• “Would you expect to see this article in a printed magazine, encyclopedia or book?”
24SEO Secrets of Wise BreadFINCON11, Chicago
Magazine Quality Content
• 800-1,000 words• Long enough to be authoritative.
• Short enough to be built upon with related articles.
• Pretty picture.• In-depth Flickr search is worth the time.
• Editing is more important than writing.• Formatting matters to bots: <h1> <h2> <strong> <em> <a>
• Typos matter to human readers.
25SEO Secrets of Wise BreadFINCON11, Chicago
Wise Bread’s Tactics
1. Magazine quality articles.
2. Article checklist.
• Help readers and search engines understand.
26SEO Secrets of Wise BreadFINCON11, Chicago
Article Checklist
Places for Keywords
� Article Title (<h1> tag)
� Page Title (<title> tag)
� Meta Description
� URL
� H-headings, bold, italics
� <img> “alt” and “title” properties
� <a> “title” property
Editorial Considerations
� Authority
� Readability
� Categories & Tags
� Links out – related articles.
� Links in – update related old posts.
Tip! Mix up keywords. Use related phrases.
27SEO Secrets of Wise BreadFINCON11, Chicago
Wise Bread’s Tactics
1. Magazine quality articles.
2. Article checklist.
3. Monitor, test, analyze, tweak.
• Questions we ask. Tools we use.
28SEO Secrets of Wise BreadFINCON11, Chicago
Tools We Actually Use
• Research
• SEOmoz
• Open Site Explorer
• KW Difficulty Tool
• SEMRush
• Search Results
• AdWords
• Wise 1000
• (fka Wise Bread’s Top PF Blogs)
• Monitoring
• Google Analytics
• Mint
• Sitemeter
• CrazyEgg
• Facebook Insights
• Klout
29SEO Secrets of Wise BreadFINCON11, Chicago
SEMRush – Blog’s Best Rankings
http://www.semrush.com/info/fiscalgeek.com
This blog is an authority on… ?
30SEO Secrets of Wise BreadFINCON11, Chicago
CrazyEgg – Heatmaps!
Winning SEO Strategy
Get relevant links
to high quality content
from trusted authorities.
32SEO Secrets of Wise BreadFINCON11, Chicago
Action ItemWork the list. Get a link from every relevant, high-quality blog.
33SEO Secrets of Wise BreadFINCON11, Chicago
Questions?
• What SEO mistakes have you made?
• How much time do you spend on SEO? (As a percentage of your effort.)
• Do link exchanges work?
34SEO Secrets of Wise BreadFINCON11, Chicago
The End – Thanks!
Slides, links, notes• wisebread.com/fincon11
Get the Entire Playbook
• Advanced Blog Monetization – Lynn Truong
• 1 Million Page Views on a Small Budget –Will Chen