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A COST PERSPECTIVE FOR

Proposal Contd. – SEO , SMO and Pay Per Click (PPC)

Submitted By:- Sanjeev Kumarsanjeev.skumar@anmsoft.com

Our Clients

SEO ACTIVITIES

Activities DetailsKeyword & Key phrase Identification Yes

Meta tags creation (Title, Description, Keywords) YesAlt tag creation (Image Optimization) YesGoogle/ Yahoo Sitemap Generation YesHTML Sitemaps creation / Updation Yes

H1, H2…. , Bold Tags Yes*HTML Coding, Validation & Correction Yes

Create Robots.txt & Optimization YesCreation of Themed SEO Pages (if required) Yes

RSS Feed Creation / Updation YesNo follow links Creation Yes

Content Optimization & Keyword density Analysis Yes*URL Rewriting (if required) Yes

Google Analytics Code Installation YesGoogle and Bing Webmaster Code implementation Yes

*Additional Navigation Bar (if required) YesCanonical Tag implementation/ 301 Redirect Yes

Internal linking YesBroken links, Navigation Structure, Browser compatibility,

Hidden Text Analysis Yes

SEO Activities – On Page Optimization

Activities DetailsSitemap Submission Yes*Article Submission Yes

Directory Submission (manually) YesDirectory Submission (automated) Yes

Search Engine Submission (manually) YesSearch Engine Submission (automated) Yes

Regional Search Engine Submission YesSubmission in DMOZ Yes

Blogs creation YesBlog Updation Yes

Blogs Promotion YesBlogs commenting Yes

*Press Release Submission Yes*Forum Posting Yes

*Discussion & Forum Posting YesRSS Feed Submission YesSocial Bookmarking Yes

Yahoo Answer YesGoogle & Yahoo Group Posting Yes

Local Business Listing YesClassified Ads Posting Yes

Other Link Building Activities Yes

SEO Activities – Off Page Optimization

Activities DetailsContent for Press Release YesContent for Forum Posting Yes

Content for Groups YesContent for Free Ads Yes

Content For Email Marketing YesCreation of profile on Yahoo answers Yes

Content for Newsletter creation Yes

SEO Activities – Content Development

Activities FrequencyTraffic Report Fortnightly

Keywords Ranking Report FortnightlyAlexa Ranking Report Fortnightly

Page Rank Report MonthlyLink Popularity Report MonthlyWeb Analytics Report Twice a month

Usability Study Quarterly

SEO Activities - Report

SEO Activities Plans Output in a month/Resource

Analysis

Website Analysis Once in a month

Broken Links Checking Once in a month

Navigation Structure One time activity

URL Rewriting One time activity

Keywords and Key Phrases Research 100 Keywords

On-page optimization

Meta tags creation (Title, Description, Keywords)

10 Pages (according to requirements)

Alt tag creation For All Top pages

Sitemap Generation/Updation Once in a month

Webmaster tool implementation One time activity

*HTML Coding, Validation & Correction One time activity

Create Robots.txt One time activity (After that Quarterly reviews )

Creation of Themed SEO Pages (if required)

One time activity (After that Quarterly reviews )

Search Engine Optimization Deliverables

SEO Activities Plans Output in a month/Resource

On-page optimization

Sitemaps Updation One time activity*URL Rewriting (if required) One time activityGoogle Analytics Code Installation Once in a month

Off-page optimization

Article Submission 600 submissions Per MonthsDirectory Submission (manually) 200 submissionsSubmission in DMOZ One time activitySearch Engine Submission One time activity (After that Quarterly reviews )Regional Search Engine Submission One time activity (After that Quarterly reviews )Blogs creation One time activity *Blog Updation 5 Posts in a monthBlogs Promotion YesBlogs commenting 20 comments Per Month*Press Release Submission 30 submissions Per Month*Forum Posting 20 Postings Per Month*Discussion yahoo Posting 100 Posting Per MonthSocial Bookmarking 200 Per MonthYahoo Answer 10 in a monthRSS Feed Submission One time activity (After that Quarterly reviews )

Note: New Keywords will add according to the SEO requirements.

Search Engine Optimization Deliverables

SMO ACTIVITIES

SMO ACTIVITIES - PROMOTIONS ON SMO SITES

Facebook

Twitter

YouTube

Pinterest

Blogs

Stumble upon

Google Plus

Other Social Networking, Social Bookmarking sites and more

Objective: Brand Building User InteractionBuilding of Fan ClubDriving Traffic to Official WebsiteValid Lead Capturing

Answering Fan’s queries.

Proposed Activities : Creating Fans and Communities.

Information on new offers and discounts.Replying to queries and comments.Posting of website URL's on Facebook & TwitterFormulating Festive and other offers.

Educating users about our services and offers Promotion of Brand name. Educating users about your Brand.

ROI :

Traffic &

Fan base

SOCIAL MEDIA MARKETING GOALS

In the first two months, we will develop the critical mass on social media platforms which could be leveraged at later stages.

We would promote the your website and brands very subtly on social media networks. We would educate people about the services, Products, offers etc

Build the popularity of the Page & community of brand and diverting traffic to official website.

Information & Distribution of promotional Offers, Deals & Services etc.

Promotion of Stories, News, Videos etc with the people.

Spread the awareness of your brand.

ACTIVITY PLAN

SMO Activities Plans Output

Facebook

Making friends and joining Communities and groups

Brand Building/ Products, services & offers Promotion

At least 2 Posts on wall, per day User Interaction / Answering Fan’s queries.

Fan Building yes

Driving Traffic to Official Website Yes

Twitter

Twitter Account and Profile creation Brand Building/ Products, services & offers Promotion

Post at least 2 Tweets per working day Brand Building/ Products, services & offers Promotion

Increase Followers yesTraffic Diversion to the Website Yes

YouTube

YouTube Account and Profile creation Brand Building/ Products, services & offers Promotion

Video Optimization & Upload Videos in YouTube

Increase the visibility of videos in YouTube

Promoting Videos and Increasing Videos viewers

Brand Building/ Products, services & offers Promotion

Driving Traffic to Official Website Depends on the videos

SOCIAL MEDIA MARKETING DELIVERABLES

SMO Activities Plans Output

Blogs

Blog and Profile creation, optimization & Updation

Brand Building/ Products, services & offers Promotion

Blog Commenting Brand Building/ Products, services & offers Promotion

Google + Project

Account/ Profile creation Brand Building/ Products, services & offers Promotion

Friends Building, Photos uploading and sharing

Brand Building/ Products, services & offers Promotion

Pinterest Create a board and add pins of products and website

Help in promotion of our properties images

Stumble Upon Create Pages, increase followers & share Brand Building/ Products, services &

offers Promotion

SOCIAL MEDIA MARKETING DELIVERABLES

FACEBOOK - SHARE POST WITH OTHERS PAGES

PINTEREST – CREATE BOARDS, PIN AND SHARE

STUMBLEUPON – CREATE PAGES, INCREASE FOLLOWERS & SHARE

Pay Per Click (PPC)

Paid Search Engine Marketing – Keyword Based

Publishers: Google

Model: Pay Per Click

Keyword Targeting: According to your services

The Text ads would be designed by us and these ads would target specific keywords. We will create ads according to the keywords and very specific, so we can attract only quality visitors.

Methodology

Sample Keyword Based PPC Activity

Contextual Campaign Marketing - Contextual Network

Publishers: Google

Type: Banner/Text Based

Model: Pay Per Click

Target websites: All relevant websites

Target Keywords: According to your services.

** Creative's to be provided by the client. If ANMsoft works on the creatives, the itemized rate card is mentioned below.

Sample Contextual Based SEM Activity

Contextual Campaign Marketing - Contextual Network

Publishers: FaceBook

Type: Banner/Text Based

Model: Pay Per Click

Target Audience: Indian, 18 – 50 Age group

Target Keywords: According to your products and services.

** Creative's to be provided by the client. If ANMsoft works on the creatives, the itemized rate card is mentioned below.

Facebook Paid Promotion

You Tube Paid Promotion

Advantages of the PPC Program

Advantages Create Attractive Text and Image Ads

1000+ Keywords targeted for Search Engine Marketing & other related Web Pages

Generate Relevant traffic

Specific targeted campaigns.

High rate of conversion.

ROI driven.

When people search on Google using one of your keywords, your ad may appear next to the search results.

You create ads and choose keywords, which are words or phrases related to your business

Pay only if people click your ads.

PPC ACTIVITIES & MANAGEMENT PLAN

PPC Account Creation Website & Goal Analysis Campaign Setup Competitive Analysis Report Keyword Research Text Ads & Image Ads Creation Ad Copy Testing Bid Management Regional Optimization Quality Score Analysis Placement Sites Targeting Landing Page Consultation Conversion Tracking Weekly Report

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