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SEO – SMO – SEM THE KING OF SEARCH ENGINES!!

Know the SEARCH ENGINE

It is vital for you to know your SEO –SMO – SEM because it will make you rank higher on the search engine result pages and you need to be in the top to get the traffic to your sites.

However high you sigh right now when reading this. - Keep on! You can’t afford to miss out on this part!

Far too many artists ignore anything to do with SEO (search engine optimizing),

which is the way to get the most out of the effort and workloads done on the

social community sites and getting paid in the highest valued currency for artists namely fans.

You might find it hard to learn or don’t know what or why you should do it but trust me it’s not as difficult as you imagine – so try it out.

My Best advice: If you don’t want to spend time learning it - then hire someone

to do it because it’s a must if you want to reach the high numbers of streaming,

the attention and enough subscribers to build the demand for your shows and

sales of merchandise. This is a skill you need to learn or service you must buy

because these days the biggest problem for any artist is to get seen, heard and found by the web searchers.

You can find a lot of different search engines like; Google, Bing, Yahoo! Ask

and Aol but you must be aware that they vary from country to country. You

should therefore check out what search engines you should use for your

SEO/SEM/SMO to ensure that you appear on the first page in the search result

in the countries you want to break into, especially if you aim for China, Japan

and other Asian countries or Russia, Australia etc because they might have

different values and rules that you need to know about before making your

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strategy for the specific country, find the ones you can use for your marketing purpose: www.wikipedia.org/wiki/List_of_search_engines

If however it’s your videos that you want to be found by the searchers then it’s

the video search engines you need to concentrate on. YouTube is one of the

largest - if not the largest search engine that processes above 3 billion

searches each month and is still growing. There are hundreds of video hours

being uploaded every minute and you need to be the one that’s seen.

YouTube is bigger than Bing, Yahoo!, Ask and AOL combined, to that you can

add Dailymotion, vimeo, Liveleak and Metacafe so you really need to make

yourself a very well planned YouTube SEO strategy to monitor your efforts, by

using not only relevant but also right keywords, sentences, headline hooks,

back links etc.

Today every web user uses a search engine to find out information in the

fastest possible way. Therefore you need to make sure you know what

keywords and keywords sentence that are relevant and relates to you, your

brand and your content. Keywords are the words that searchers type into to the

search field like Google’s, to find suggestions to where they can find the content

they are looking for.

Known by most and a strategic fact, users of search engines will click on the

website links that appear in the top of the first page of the search results and

maybe also the next few on the site but that’s it (just think about your own

research behaviour). The searchers believe that the first links the search

engine suggests will be the most relevant for them, that is why it’s important for

you to have a high SEO rank value – you want – no you need to get in the top

of that first search result page to secure a marketing homerun.

A way for you to get keyword control is to start by making a list of 15 – 40

keywords that describe you or what you offer and find the phrases or the group

of words that defines you, your music, your style and the ones defining your

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personality or interests. Use those findings in your SEO campaign; thereafter

decide the 5-7 keyword phrases as your “most use in the content” list and what

different pages of your sites you plan to use your keywords.

The keyword lists that you create can be used for the search of common social

sites and people to engage with in order to reach their viewers and work on

getting them to visit your site and therefore convert them into your fans and

subscribers.

If you are unsure which words would be right for you then you can use the

Google keyword planner help:

https://support.google.com/adwords/answer/2999770. .

Next step is for you to make a list of your own and others highly link-able

content including: design, quality of content and reputation, how will you attract

web searchers to get them to push your links. Let every link you create have to

be about or connected to your site’s major keywords like; links about your style

of music, your shows, your personal style, your humour, your interests etc. so

when they visit you they get what they wanted.

Knowing about the YouTube ranking factor system is the way for you to create

the best Google and YouTube SEO and collect the right data to understand

how visitors interact with your content in the way you want them to when they

land on your page or view your video channel and if they don’t then you know

how you can optimize it for the better – it’s all about monitoring.

Web ranking systems such as: SEOMoz, Google Pagerank or Alexa are a few

of the tools used for attracting more traffic to your sites. It’s the number and

quality of the interaction to your content that is important for the ranking system.

When you perform a Google page rank check, you can find out about the

quality of your sites backlinks ( A link from an external page that refers to your

website are known as backlinks) and what inbound links you’d need to work on

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to achieve a better rating and thereby get to rank higher in the Google’s

SERPs.

An easy way to get some backlinks is to upload your music to these sites,

which will give you a nice dofollow backlinks in exchange:

1. Reverbnation.com 2. BandCamp.com 3. YourListen.com 4. NoiseTrade.com

To find out more ways of getting backlinks to rank higher visit this site:

http://backlinko.com/17-untapped-backlink-sources

You can check these sites out to find help with creating a great SEO plan:

https://support.google.com/tagmanager/answer/3281379?hl=en and

www.youtube.com/features

SEO – SEM – SMO/SMM/SM

You have to know it - to do it - to become the best!

You won’t reach your goal by creating the most beautiful website or video

channel if no one finds or sees it – However by knowing, combining and doing

your Search engine optimization (SEO) your Search engine marketing (SEM)

and your Social Media Optimization (SMO) – is the best way to make sure you

will be found and get seen!

The SEM (Search engine marketing) – Pay to earn money, found and seen:

Google search is the no. 1 on the engine ranking system with more than 60%

market share and Bing/Yahoo is the no. 2/3 on the search engine ranking

system with around 30% market share. Both offer an Ad solution to help you

pay your way to the top of the front result page. If you only go for Google and

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Bing/Yahoo you still reach more than 90% of all search engine users, where Bing is a bit cheaper to run a campaign on than Google:

Learn more about Google: https://www.google.com/intl/en/adwords/

Learn more about Bing/Yahoo: http://advertise.bingads.microsoft.com/en-us/help-topic/how-to/51017/how-is-bing-ads-different-from-adwords

I will shortly focus on Google since it’s the biggest so you get an idea about

how it works: Google offers two advertising programs: AdWords for you as an

advertiser (buyer) and AdSense for you as a web publisher (seller) who want to offer your pages for adverts.

AdWords:

Google AdWords is Google’s advertising system tool. Advertisers, webmasters,

and search engine optimization specialists mostly use the service but it can

also have a high relevance for you if you have room for it in your marketing budget.

Using the AdWords tools gives you a way to buy your web site a higher artificial

ranking in the Search Engines index system than others. Buying online adverts

is one of the best ways to promote you or your product. You can also use the

AdWords program features to reach the people who actively are looking for

information related to the music style you represent and thereby send targeted visitors directly to your Web page.

So how does this “buy your way to the top of the FrontPage” work? Simply by

using the paying system: “Pay Per Click” and / or a “Paid placement”

(PPC/PEP), which means you pay a certain amount you have decide each click

on your ad is worth to you beside this you also pay a nominal, one-time

activation fee when using Google AdWords tool. You can play around and

make a strategy with this tool so it fits your budget and your other marketing

activities. www.google.co.uk/intl/en/adwords/start/?channel=ha

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The Google’s advertising system is built so it shows the highest payment for all

the keywords that have been added to its system and thereby how much you

have to bid to get on the top (overbid the others). To avoid paying too much you

should choose your keywords with care and avoid the most expensive ones.

The more specific you can make your keyword sentence to you, the cheaper you get there.

The tech bit:

Google is ranking your advert by the amount you will pay per click and it holds

up against your content quality score = your position on the result page. If there

are 10 Advertisers using the keyword “Megastar” and all make a bid in

AdWords to how much they will pay per click on the Ad-Link then Google make

a list of highest to lowest bid but Google also creates an Ad relevance ranking

list of highest landing page experience to the lowest relevance to the keyword.

The lists are used by Google to find your place on the result page and to find

your price per click. The amount you will pay per click is only ranking relevant if

there are at least two advertisers whose content have equal high quality. https://support.google.com/adwords/answer/6297?hl=en

However no matter how much you bid Google ranks the one highest that are

serving Google’s searchers with the best relevant result because Google is known to be the search engine that delivers the best match to the search.

It’s not only important for Google search that your visitors find what they were

looking for at your landing page, it’s at least as important for you because your

visitor visit you for your headline content and should feel compelled and find

your site more impressive and relevant than your competitors before you can convert them into your subscribers/fans.

Improving your sites so your visitors want to keep on reading, subscribe and

return is an ongoing task for you. Statistics show that only 2% of visitors

continue to read what’s written after the headlines. As you collect your own data

to get your own statistics you will get to know what works on your sites and what you should changed.

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To ensure they “read on” and take action, as you would like them to do when visiting your sites there are different things you can do:

1. Keep your landing page clear and simple – it’s best when you can’t remove more from the site then you are done.

2. The less information your visitors are asked for in your call to action form

the higher the conversion rate. The rate might even be up to 80% higher

and better yet it could also decrease the cost per lead by more than 40%!

Increase it by only asking for Name and email instead of both first and

last name, phone number, etc. = ask only for what you know you actually

are going to use to connect with them, like the email for email

information campaigns – you can always ask phone no., address etc.

later when you know what to use it for and it gives you a good reason to connect with them again.

Getting your fans e-mails is the legal okay for you to start sending them

your updates and info about you, merchandise offers, new music and

tickets to new events. Fans move from one social platform to another,

but often they keep the same email, so prioritizing marketing and contact via mail, ensure that you stay in contact with your fans

There have been several tests showing that the colour, shape and size

of the call to action button are important because it can make the

difference between clicking on the button and not doing it. The call to

action button on your pages are the ones you want the visitors to click on

so make an A/B test of your call to action buttons choices – like the front

colour, shape, using “my” instead of “your”, what your visitors will get, hover effects etc. any effect you can think of, to find the right one.

3. Using an online Chat tool will be more personal to your visitors, if

possible add your manager online chat, your booking agent online chat,

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your fan club or even you personally if the visitor is signed with your fan club. The Chat tool is faster than the phone or email.

Visit the www.olark.com/ where you can learn more about the chat tools:

www.chattooltester.com/ or www.bypeople.com/online-chat-tools-for-website/

4. Add directional cues like “Look here!” Arrows, colours, boxes etc. and

also use an Eye tracking tool to see the visitors’ directional cues. Learn

more about Eye Tracking: http://en.wikipedia.org/wiki/Eye_tracking it will

help you to place the information that you want your visitors to see or read at the right place on your web page.

5. If you have something you can explain in an explainer video then use it

but use it wisely: it could be about lifestyle, your merchandise, your

crowd funding project, next show idea etc. It’s not the most easy tool to

use but it can be worth the effort:

www.powtoon.com/videomarketing/animated-explainer-video/ or

www.startupchile.org/how-to-diy-startup-explainer-video-for-under-300-that-still-looks-pro/

6. Best advice: Always create a mobile landing page as the mega trend for

2015 shows that users will move to mobile platforms and leave the computer behind.

7. Promise a good time, something unique and bring value to your visitors

maybe even fancy it up or be ridiculous = don’t take yourself so

seriously, better stand out. Visitors are looking for entertainment or to

enter into a case community but seldom to feel bad or sad.

8. Make sure your headlines and your content match what your Ad link was

saying they would find information about and the reason why they visit

you. Fool them once and they might forgive you but fooling them twice and they will leave you and maybe start to talk bad about you.

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9. Ask personal questions like “Do you want to have a great time?” –

“Would you come on stage with me?” or “Would you help me on stage?”

etc. the question should be one they want to say yes to and relevant to you!

10. If your campaign is about getting an audience to come to one of your

shows then use the place in your headlines like “London is the place to

be tonight – come to the Hippodrome” or “Fly to Venice and meet me” or

“EDM party going on big time in NYC” – “Santa Monica Beach is going down tonight” - “join us we make the bass beat bad” etc.

11. Use words that easy “sells” or call to action like; Free, Discover, Secret,

and Meet the stars, for you only, never seen before, get two pay for one etc.

12. Use humour like Kevin hart kind of humour or wording like “How to…” “Where to….” “What to….” “Why not…”

Try using: www.aminstitute.com/headline/index.htm and be creative so your test shows what converts your visitors the best.

Confused☺? Learn more: www.wordstream.com/articles/what-is-google-adwords

You should also look into the other Google Ad tool like CPM and CPA before

you start paying your way to the top. Learn about your options to understand it

or if you can afford it then the best is to hire a professional to do it for you; it’s worth the money and you can learn to do it watching how they do it.

AdSense:

If you have 100% original content on your pages, then the Google AdSense

program can be valuable for you to learn to use it because it allows you to earn revenue from your websites.

To start you need a Google account/Gmail and then apply to be accepted and

wait for your site to be approved by Google AdSense tool = get your own

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publisher ID. This ID will be your account number for the entire social channel

platforms where you choose to allow AdSense. One important thing for getting approved is that there needs to be room and reasons for adverts on your site.

AdSense is a free tool and it’s a simple way to monetize your YouTube

channel. It is also leaves out the hassle for you finding and convincing

individual advertisers to buy adverts on your site because when accepted by

Google AdSense you get the access to a lot of advertiser who will bid (PPC) on the space you provide on your channel and the highest bidder wins.

Google AdSense delivers Ads targeted to the visitor who finds your type of

content interesting. The AdSense tool enhances visitors' experiences by only including Ads that are relevant to what they see on your pages.

To learn about AdSense and how to use it to earn money - join this site:

https://optimizingadsense.withgoogle.com/course - or go to YouTube to watch videos like www.youtube.com/watch?v=6aMP7-sTy8k.

The SEO (Search engine optimization):

There are trillions of content being published every day from all over the world

in blog posts, videos, podcasts, image, website, Ads and interactive content, so

getting your content to stand out is getting tougher. It is therefore important that

you get to know how to stand out by learning to use the tools available to you.

Mobile SEO

Since mobile Internet usage and thereby also mobile search is growing with

more than 60% annually I want to begin the SEO part with the focus on Mobile App-store search optimization (ASO).

Mobile SEO is focused towards two players Google Play and Apple Store

(http://www.comscore.com/TotalVideo) mobile video represent at least 50% of

the global mobile data traffic and it’s still growing. Lots of the video applications

can be categorized as cloud applications like: Netflix, YouTube, Pandora and

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Spotify which allow mobile users to overcome the memory capacity and processing power limitations of mobile devices.

The most shared on mobile cloud is: Video and Audio streaming where your product also belongs followed by online gaming and social networking.

The metadata factor for the ranking order is the app title and therefore the use

of right keywords in a title is a must. AOS is the process of optimizing mobile

apps to rank higher in an app store’s search results and since over 50% is

found by a general browsing in an app store this is a must do. Spend the time needed to learn and improve your ASO:

1. The Keyword in your App Title should be the one with the heaviest

search traffic, the most relevant and most used by your target audience.

Take your time to make sure it’s the right title you choose so you avoid

having to change it. Keep tracking your keywords by using

http://www.mobiledevhq.com/ with this tool you can track your search

ranking, analyze and optimize your keywords and be updated about your competitors.

2. Make your title short and creatively unique easy to remember – only 25

characters will be shown, so write your title so it won’t be cut off in the wrong place – make it look good if it’s cut.

3. Total number of downloads are extremely important to ASO and will get

you a higher ranking. To get more downloads you need to market your

brand and app to get higher awareness and recognition – maybe use AdWords for this purpose.

4. Ratings and reviews are difficult but important to control. Higher ratings

means higher ranking. Be socially nice by engaging in the right places with the right people in the right way.

To learn more about ASO: http://www.mobiledevhq.com/appstoreoptimization-

25/articles/tag or http://www.asoprofessional.com/mixergyfriends.pdf - and do yourself a favour by doing it.

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“LAPTOP SEO”

SEO is the technical part of optimization. SEO differentiates itself by relying on

organic search results as opposed to paid search. Your website will get more

views if it has high SEO value, it does however not create engagement - only traffic.

Start by submitting your web URL to Search Engines so they know you are out

there:

1. Google: http://www.google.com/submityourcontent/#

2. Bing: https://ssl.bing.com/webmaster/legacy/submitsitepage.aspx

(Yahoo is using Bing so by submitting your site to Bing you also submit

to Yahoo)

When your URL is submitted the search engines know your address and then

they send out web crawlers known as spiders to visit you to index your site’s

contents into the search engines index database system. The spiders follow

and add the links they find on your site and the links that they used to find your

page to the index system. They also use any text they find on your pages to

rank your site; either your title - your description - keywords or coding: like tags,

ALT tags etc. when this is done, you have taken the first step to be found by the

search engine.

As the website owner you can partly decide how Google index your website by

using the tool file “robots.txt”. You can make sure that the searchers find what

they expect to find on your site by the keywords you use and where you place

them (always in the page title – headings, text etc.) and a high amount of

relevant (not repeated) keywords for the crawlers to find on your page (=

keyword rich) so they know what your site is all about. The better you do this

the more weight it has to the search engines and the higher your ranking will be

on the search result page.

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The search engines like Google make their earnings from the use of their

search engine service (the more users the higher advert income and the higher

market value they get), it’s therefore important that the result is the most

relevant and right one for their users.

Keyword relevance for you could be the title of your song, your name, the title

and story of your song, the mood, your image, the genre, your events, where

you’re based etc. and also remember the negative relevant keywords. Where

the use of not relevant keywords would be to mention Taylor swift if she has

absolutely nothing to do with you or your content and you’re only trying to

“steal” some of the searchers of hers – it will be punished in the long run.

My Best advice: Write authentic trustworthy relevant content for your fans - do

not just stuff keywords on your website because you will lose traffic for doing it

by the search engines = they will rank you lower because of low quality or wrong content.

Summarizing what Search Engines index and rank after:

1. Unique and meaningful page titles that are multiple keyword rich ☺

2. Have your website name (the URL) listed first in the description and

make it explain what the visitors should visit your site for. YouTube links

are clickable so adding extra links under the “Show more button” will

increase your traffic.

3. Write one 150+ words long video description with 20+ relevant keywords

for your video that viewers find below the “Show more button”. YouTube

search machines use the text attached to your video to understand what

the topic of your video is and the more YouTube search engine knows

about your videos content the better it ranks it for your target keywords

and the higher you get on the search result page.

4. Fill the title, artist name, album name, song title, genre, where to buy

tickets to your show, links to existing videos, lyrics, tour dates etc. in the

description box on your video channel. Create a tag for every relevant

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keyword like your geographical location. You find the settings in your

YouTube channel dashboard (channel settings) click defaults and add

your; terms, descriptions and links to your social media profiles, this

information will be included every time you upload a new YouTube video.

5. YouTube favors HD videos and this alone gets them a higher place in

the search results. Your sites content should be unique, specific and

high quality. No mass-produced or outdated content! You should only

create video content aimed to give your visitors a good user experience,

so they come back to see more.

6. Fresh content – If you can add news more than once a day you will climb

the rank of the unpaid search results faster if you don’t want to do that

then use AdWords and pay your way up there.

7. You can get what’s called high Link popularity if enough sites like twitter

and Facebook etc. refer to or best link to your site. It is equally important

what kind of words they use to link to your site (positive/negative). Right

keywords on many sites and you’re the king or queen. You can get the

back links or referrals by engaging with other Social media sites and

specialized forums and then get them to back link = getting others to link

back to your own website. Google love links because they represent the

important proven human involvement, which ranks higher than nearly

anything else.

8. Start to blog or Vblog and make it all about you, your interests, the music

or whatever you can write about with passion and insight and make time

to post at least new content 3 times a week. Search engines look for

indexed pages so for each time you create a blog post you get noticed.

9. Your channel strengths are decided by the content in your videos and

the interaction you get from viewers. The more interaction you get the

stronger and the higher valued by the search engines you get for:

Trustworthiness, Frequency, video freshness, Interaction, Number of

subscribers and Number of channel views Reactions and engagement

from your viewer’s comments is valued by the number of comments, the

keywords, and the reaction, thumbs up or down and Likes and dislikes.

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10. Send your link to a variety of music networks that want to add music

video content.

Best advice: Avoid broken links or wrong information, grammar or spelling mistakes, too many ads and comment spam.

A video about Search Engines and how it works:

www.google.com/insidesearch/howsearchworks/thestory/index.html

The SMM/SM/SMO (Social Media marketing Optimization):

It’s all about getting real!

Real online people – demand real online feedback from real people

There are more tools than ever to help you when it comes to personal growth.

Sometimes you find your way into an intimate and personal conversation with

close friends and sometimes you start a global conversation. This leaves a

tremendous untapped potential for you where you literally participate in the

worldwide nerve online system. The enormous amount of users of the web

gives every living person no matter age, gender, cultural conditions or

business, a great opportunity to build awareness to any product or service they

want to – what a great opportunity it opens for all of us.

I believe that we are in a “back to the future” online state, when it comes to

getting the attention of our “customers” because today Real people demand

Real people creating useful, valuable and meaningful content for them to read,

comment and like/dislike, and people are getting more and more critical about

what they want to spend their time on.

The SMM is the personal approach and process of using social media to draw

traffic to your website and promoting your content. The focus is social signals,

user-generated communications and social networking on Facebook, blogs,

Twitter, YouTube, Google+, Google Alert etc. It’s a way of filtering out the noise

on the web and understanding what people want a lot better.

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First by identifying the unique purpose of each of the social media profiles you

decide to be visible on and how you use those tools will give you an

understanding of how each social network fits into your strategy and is useful

when creating a great media-marketing plan.

You need to control your social activities so your conversations don’t become

superficial, reduced to sending one-line messages or turn negative because

you hide behind the online social “I’m not here for real possibility. The moment

you start chitchatting, gossip or spread rumours then reconsider what you’re

doing. What a meaningful conversation is paying attention to the other person

first, keeping track of their personal concerns, adding a sympathetic messages

and getting the habit of saying things like “I’d really like to know what you think”.

“your ideas means a lot to me” etc. be personal ask questions, address topics

that mean something to you and your audience, diminish the use of “I” in your

messages, avoid being a spammer sending trivial messages because the more

repetitive and superficial your messages gets the higher the chance for you

getting blocked by those you need so much.

So the trick is that you need to get personal, share what’s important and deeply

moves or motivate you this way you attract like-minded people. If you stir up a

mass emotion that flares up impulsively you go viral. Being a great Social

Media communicator demands certain personal skills like: Empathy,

compassion, Self-esteem, Non-judgement of self and others, open-mindedness

and tolerance, self-awareness about who you are, and a clear vision.

That’s why a plan is so needed and you start by writing a mission statement for

each of the platforms stating your reason for being on the platform and how it’s

going to contribute to your business goals. The mission statements could be

something like:

1. “I will use Facebook for my fan community”

2. “I will use twitter to target my real-time updates to create engagement”

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3. “I will use LinkedIn for building my professional network to labels and

other music industry related persons”

4. “I will use Instagram for promoting, engaging and sharing cool stuff with

my fans”

5. “I will use Google+ for optimizing my SEO value of my online content to

become more visible to my fans”

6. “I will use Pinterest for sharing my images as a promotion platform

linking back to my sites”

As you get social content active, you should on a weekly basis check to see if

your performance on each of the media platforms gives you the results that you

wanted, if not you have to re-evaluate and update.

Value for money: By knowing what people are looking at and for in this highly

informed, user friendly, consumer powered and competitive online world of content, the better you will be at creating the right content to the right platforms.

Keep in mind that today the Social Media sites are people’s access to reality

shows so the more outstanding and interesting you are the more subscribers

you’ll get and as a minimum when doing SMM you should:

1. Get personal by putting your picture and name in front of your URL

(website address), post, page, website, comments etc. to brand your

site. People want to know whom they are talking to and they look for

familiar faces when they look for information and the better reputation

and stronger personality you build the more visitors you get.

2. Share high value content for the visitor or content that makes their eyes

wide-open and make them mouse-share or talk about you.

3. Only use original material. Citations, links, reviews and testimonials from

real fans will boost your site’s reputation and trustworthiness.

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4. Add some fun and great annotations to your videos - “pop-up” words,

links or speech bubbles in your video and use the annotation to create a

clickable link within your video or you can ask your viewers to show they

like your video by encourage them to subscribe to your channel or share

it and hopefully push the like button, because this will send the signal to

YouTube SEO that your video is worth putting on the top of the front

page in search results.

5. Upload a lot of different videos even the same video in a different length

and with different intros to drive more traffic to your video channel. One

of YouTube most powerful tools to get your content viewed is the playlist

option that enables you to categorize and organize your videos. Create 1

keyword-rich playlist for official videos, 1 for Vblogs behind the scenes, 1

for your live performance/concerts, and then add the relevant videos to

each playlist.

6. Use plug-ins like the tool Tubepress to create a video gallery. Bring

colour and life to your site by adding; - images of your CD/EP, you, your

merchandise and make sure you avoid factual errors.

7. Join a lot of other online communities like LinkedIn, Magazines,

Myspace, Icloud or Quora groups to drive traffic to your web page by

communicating high content about what you do, stand for or your music

style, remember to link it to your channels where your music videos are.

8. Create a solid valuable offer (free tickets, merchandise, free song etc.) in

exchange for the visitor’s email for your use in later marketing

campaigns like email or fan nurturing, but only create campaigns that

you KNOW are of value to your visitors and not only for you!

9. You can add “?sub_confirmation=1” after your channel ID, so your

viewers are asked if they want to subscribe to your channel.

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Off-line marketing: In addition to this you can create your own branded stickers

and place them at locations relevant to you and your YouTube channel or

online communities. Remember to ask permission before placing them to avoid

negative feedback. This is a way to help spread your message live and promote yourself to people that you might never reach.

When your community channel attracts so many viewers that it becomes a

worth-of-mouth channel – then you can sell Ads to those businesses that want

to brand themselves to your viewers and thereby earn money. Start selling Ads

by creating an Ad for your own music video as a way for you to show what you

offer and can do for a possible customer. (Create your Ad via the feature “build an audience button”)

Hosting services:

Being active on the social media communities and platforms also means that

you will come across some hosting services, there are a lot of those and they

offer different features and different prices. Most important is the sites up time

and response time, their price and how easy they are to get in contact with.

However before deciding you should consider; which platforms features,

capabilities and cost structures you want from the video hosting you choose to use:

The “Expensive” hosting like Sproutvideo, Oculu, Brigthcove, Wista, Vzaar and

Viddler have a large storage space, specialized video uploading and high-

bandwidth. You can customize the player to suit your branding, logo, styles and

it comes with great development tools and customer support.

The “Average” price hosting like Vidyard, Vimeo Pro is offering basic social

media integration, advanced video statistics and customizable video player with branding options.

The “affordable” type like YouTube and YouTubes Vevo, Facebook video, Flickr

and twitters Vine video hosting service. These services don’t offer you extra

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features to customize a player, but you can embed your video on your own

website and reach a wide demographic and still have the basic metrics. You set up a channel and get to choose some styling for your videos site.

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Social sites and homepage hosting:

Normal social communities’ sites host your content by owning it and collecting

information about you and those you engage with. That’s why online

communities like Facebook, Twitter, Snapchat and others become billion dollar businesses.

I will recommend you to have your own private owned homepage using one of

the many hosting site like: www.wordpress.org, www.site5.com/hosting,

www.web.com, www.Ipage.com etc. because with this site you have complete

control and can’t be excluded or erased - maybe you already have your

favourite and one you know how to work, if not and you don’t know how to – then it’s cheap to get someone to do it for you today.

Video Hosting

If you are up for building your own video hosting service and thereby get in

control of the uploaded and shared video content then that is the best solution.

You will be able to design a community as you see and want it to be and then

invite others to join your community covering music videos, games, shows,

comedy, Internet forums, blogs and other interactive entertainments just like when you created your own radio station.

Check out http://worldtv.com/create which is a site where you can create your

own channel using web videos from YouTube, blip.tv, Vimeo, MySpace, Livevideo, etc. - it’s friendly and flexible and comes with a playlist.

Besides creating your own YouTube channel you should also check out sites

like; Commons.wikimedia, Qik, Flickr, Tape.tv, TV UOL, DaCast, Dailymotion

Cloud, HD Share, Ustream, Plumi or Mobile Web 2.0 where video and other mobile content can be delivered to and accessed by mobile devices.