Date post: | 22-Jan-2018 |
Category: |
Business |
Upload: | khan-majid |
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SEO FOR B2C
Businesses that sell to
Consumers Product driven Maximize the value of the transaction Large target market Single step buying process, shorter sales
cycle Brand identity created through repetition
and imagery Merchandising and point of purchase
activities Emotional buying decision based on
status, desire, or price
Examples of B2C
Computer and gadget companies
Software and game companies
Restaurants
Clothing, jewellery, and make-up companies
Drug companies
Car companies
Food companies
Ecommerce sites like flipkart and amazon
Top Goals behind B2C Marketing
Customer Acquisition
Customer Retention/Loyalty
Brand and Product Awareness
Engagement
Website Traffic
Lead Generation
Sales
Thus SEO’s goal in the B2C environment is usually to generate an online sale in a single visit.
How can this be achieved ?
Know your audience
Own your brand
Take advantage of user-generated
content online
Take action to respond to negative
feedback
Build brand loyalty
SEO FOR ECOMMERCE
Understanding the Ecommerce Model
Designing a User-Friendly
Ecommerce Site
Getting Started with Ecommerce SEO
On-Page User Optimization
Ecommerce Link Building
Understanding the ecommerce
model
Setting a smart Goal
Benefits of online store include
a) lower startup cost,
b) reaching a larger no of customers,
c) its easy to make changes,
d) Tracking Results and customer
feedback.
Designing a user-friendly
Ecommerce Site Easy to navigate and use
Getting Started with ecommerce
seo Customer buying cycle
Product Keyword research - Product
keywords focus on a specific product
that you sell. Also use long tail and
complementary informational
keywords.
On-Page Seo
Search engine robots don’t buy
products, and they can’t tell their
friends about your site. But happy
customers will refer others and
become your brand advocates.
Increase your site speed
optimize category and product pages
The golden rule of SEO is to make
usability a priority for your customers.
Also make use of canonical tags.
On-Page Seo
Have unique product descriptions and keyword friendly urls.
it was discovered that blogging businesses get 126% more qualified leads than those that don’t blog consistently.
The homepage needs to create a lasting impression on customers.
In ecommerce SEO, understanding how canonical URLs work will help you optimize your product pages.
Ecommerce Link Building
Broken Links - Despite Google’s algorithm updates, this is still one of the one of the best strategies for building links to your ecommerce site. All you have to do is find broken links on other relevant sites and get your own link right there
Donate money to get links from non-profit sites
Getting .EDU and .GOV links
Sponsor local events and conferences.
Conclusion
User experience is inherently useful, because it gives customers an avenue to find exactly what they’re looking for.
Your ecommerce or b2c site is not only for attracting customers and making one-time sales. You can inspire and persuade customers to come back again and again.
That’s what SEO is meant to be. Because real businesses that impact our lives aren’t built overnight, neither would they vanish within a week. They thrive because customers love them.