Caitlin Kaluza@tendenci // tendenci.com

Caitlin Kaluza | ckaluza@schipul.com | @qcaitTendenci Open Source CMS | tendenci.com | @tendenci

Optimizing Your Tendenci Site for SEO

Caitlin Kaluza

SEM Team

Marketing Team

schipul.com/qcait

Caitlin Kaluza | ckaluza@schipul.com | @qcait

1. Automatic SEO in Tendenci

2. How to Customize Optimization

3. SEO Tips in Tendenci

What We’ll Cover

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Automatic SEO in TendenciWhat Tendenci Does for You

Caitlin Kaluza | ckaluza@schipul.com | @qcaitTendenci Open Source CMS | tendenci.com | @tendenci

SEO is “Baked In”

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flickr.com/photos/ykjc9/4419635330

• Meta Description & Title Tag Automatically Generated based on content (you can change these)

• Alt Tag Automatically Created based on image filename

• Primary Keywords

Front End

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Description & Keywords CreatedBased on Content

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Alt Tag Uses Image Filename by Default

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Primary Keywords = Primary Key Phrase Feeds in Throughout the Site

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Site Settings that Affect SEO:

• Site Name• Geographical Location• Primary Keywords• Secondary Keywords

Tip: Review Your Global Site Settings

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• Sitemap.xml automatically updated based on most recently updated content

• Robots.txt set up

• Redirects Module makes Redirects Easy

Back End

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Sitemap.xml

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Robots.txt

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“Normal” Tendenci robots.txt Other things you might see

Robots.txt Site Setting

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Located in Global Site Settings

Redirects Module

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tendenci.com/help-files/how-use-

tendenci-redirects-module/

How to Customize Your SEOWhat you can control

Caitlin Kaluza | ckaluza@schipul.com | @qcaitTendenci Open Source CMS | tendenci.com | @tendenci

• Meta

• Categories

• Alt Tags on Images

• URL Slug

Updates You Have Control Over

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Add Keywords in Meta Tags & Categories

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Available on: Pages, Articles, Jobs, Events

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• Focus on 1 to 3 keywords per page within your website

• Title• 64 Characters• Include your brand name last• Every title tag within your site should be different and relate to the content on

the page

• Description• 120 Characters• Include your geography

• Keywords• Keep it to around 3 targeted keyword phrases• Most Search Engines Ignore, but it doesn’t hurt

Meta Tips

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Incorporate Targeted Keywords Into:

• Alt Tags on Images

• Sub headings (Heading 1, Heading 2, Heading 3)

• Cross Links

On Page Edits

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For Images:Add Text to Title Text & Alt Text Field

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Think Like an OutlinePage Title automatically coded as a Heading 1 (H1), so don’t pick Heading 1 for text in the body

Use the WYSIWYG to Add Heading 2, Heading 3 Subheaders

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More: tendenci.com/help-files/preformatted-styles-change-font/

Tip: Edit Photos in Set

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• Fill out all fields• Tags• Categories• Description/Caption (can include HTML)• URL Slug

More on How To Optimize on YouTube:thesemblog.com/youtube

Rich Media is Powerful

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• Getting Started with Google Analytics + Tendenci: tendenci.com/help-files/getting-started-google-analytics

• Using the Keyword Density Analyzer:tendenci.com/help-files/using-the-keyword-density-analyzer

• All Tendenci SEO Help Files:tendenci.com/help-files/topic/59

Resources

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Questions?

Caitlin Kaluzackaluza@schipul.com@qcait

Tendenci Open Source CMStendenci.com@tendenci

blog.tendenci.com

tendenci.com/events

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• Follow the Tendenci Blogblog.tendenci.com

• Sign up for the Tendenci Newsletter Listtendenci.com/newsletter

Keep Up to Date With New Features

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