8. Deal-Breakers
Website
Flash (Site cant be indexed)
(Lack of) Customization (Site cant be fully optimized)
Ugly/Untrustworthy (No traffic will result in sales)
No Goal Tracking (Inability to show success)
Complicated conversion process (High exit rate)
Penalization (Delisted)
Client
Knows nothing about websites (2-3X the time to explain and
implement)
No communication/Too busy (Not invested, not truly happy)
Knows everything (Wont listen to recommendations)
Ignorant changes (Setback to the campaign)
Crazy (Distracts from project goals, improper expectations)
Business
Desperate (SEO must save the business)
Legal red tape (Forbidden keywords)
Some startups (Lack of business focus, new website, capital
shortage, expectations)
No development resources (Slow implementation)
9. Keyword Trends
10. Why Competitive Analysis?
11. Site Optimization
On-page Optimization
One Word
Checklists
12. Link Building
{Insert Open Discussion}
13. Link Building Spectrums
14. Doing vs Managing SEO
15. The Paradox
16. ZAGG.com
18 million site visits in 2010
3.6 million visits from search engine results
455,000+ Keywords
(YTD 2011 has already exceeded 2010 results)
17. Using Social Media To Aid SEO
18.
19.
20.
21.
22.
23. Quick SEO Wins
24. Webmaster Tools Audit
25. Content Search Result Audit
26. Analytics Audit
27. On-page Optimization Audit
28. Easy Linkbuilding Audit
29. Want To Learn More About SEO?
*Books written since 2008 are 80% relevant (Read up on Panda)
**SEOmoz.org, SEObook.com, SearchEngineLand.com
***Follow SEOs on Twitter, talk to SEOs at events