Date post: | 18-Oct-2014 |
Category: |
Marketing |
View: | 445 times |
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What the Heck is SEO?
Search Engine Optimization
Making websites easier
for search engines to understand.
What the Heck is SEO?
So they can
read your content.
Understand it.
And return it in search results.
What the Heck is SEO?
What the Heck is SEO?
So that you get more .
What the Heck is SEO?
And more readers!
What the Heck is SEO?
And book deals. ;-)
Source: Adventures in Dressmaking
How Search Engines Work
Search engines are robots, kinda.
How Search Engines Work
How Search Engines Work
The robot returns the data to the search engine.
How Search Engines Work
When you search Google, you’re searching through
that collected & organized data.
SEO Basics Knowing how engines work,
we can optimize sites to
rank higher & be more visible.
SEO Basics The components of SEO
Onsite
• Content
• Meta Data
• Accessibility
SEO Basics
Offsite
• Links
• Social Signals
The components of SEO
Onsite
• Content
• Meta Data
• Accessibility
Choosing Keywords So let’s good to the good part.
We’ll start
with Keywords.
Choosing Keywords
When people search the web,
they think in keywords.
Choosing Keywords
Choosing Keywords Finding great keywords is all about:
• Understanding your readers.
• Understanding your content.
• Connecting both for search engines.
Choosing Keywords Some tools:
• The Keyword Tool from AdWords
• Google Autosuggest
Choosing Keywords AdWords
Keyword
Tool
AdWords Keyword Tool
Choosing Keywords Google AutoSuggest
Choosing Keywords Finding an SEO Opportunity Gap.
Choosing Keywords Are keywords really that important?
Optimizing a Blog Post
Getting to the point,
here’s how we optimize
a blog post.
Optimizing a Blog Post The Title
Optimizing a Blog Post Your Content – senior photo sessions
Optimizing a Blog Post Your Content – thanksgiving serving dishes
Optimizing a Blog Post Headings
H1 Heading
H2 Heading
H2 Heading
Optimizing a Blog Post
Descriptions
Optimizing a Blog Post
Meta Keywords
Optimizing a Blog Post Promote your post to make sure people see it.
–Google+
Optimizing Your Blog Optimizing your blog is important, too.
Optimizing Your Blog Navigation
Optimizing Your Blog Categories & Tags
Optimizing Your Blog Blogrolls & Links
Optimizing Your Blog Sitemaps
Optimizing Blogger Settings > Search Preferences
Optimizing Blogger Post > Post Settings
Optimizing Blogger Settings > Search Preferences
Optimizing Blogger Settings > Other
Optimizing WordPress WordPress SEO by Yoast
Optimizing WordPress SEO > Titles & Meta
SEO > XML Sitemap
Optimizing WordPress Settings > Permalinks
Optimizing WordPress Google Analyticator
Optimizing Squarespace Settings > Site
Settings > General
Optimizing Squarespace Settings > Site
Settings > General
Links, Social, & More
Easy ways to get links to your website.
• Be helpful.
• Be controversial.
• Guest blog.
• Link out.
• Make friends.
Links, Social, & More
Easy ways to get links to your website.
• Promote other people.
–Interviews
–Roundups
• Comment
• Social Profiles
–Google+ About Section
Links, Social, & More
Leveraging social.
• Use social to promote your posts.
• Enable Fast Action Social Sharing
–ShareThis
–AddThis
Links, Social, & More
Google Authorship.
Links, Social, & More
Google Authorship.
Links, Social, & More
Google Authorship.
Links, Social, & More
Google Authorship for Blogger
Links, Social, & More
Google Authorship for Wordpress
Links, Social, & More
Google Authorship testing with the
Structured Data Testing Tool.
In Closing…
Questions?
In Closing…
Site Clinic