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April 8, 2023 PamTen Confidential 1

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SEO Tips to Help Your Business Grow

By Chaya PamulaPresident & CEO www.pamten.com

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SEO is a technique to enhance the volume and quality of traffic to a web page or website from search engines(SE). A good SE result means a good volume of quality traffic to your site because the result is proportional to website or web page traffic.

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Black Hat VS White Hat SEO

We can differentiate SEO into two major parts.

White Hat SEO is the use of accepted SEO practices in order to increase a website's position on a search engine results page (SERP).

Black is a practice that increases a SERP through aggressive SEO strategies, techniques and tactics which only target the search engines and not a human audience.

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Generally, SEs like White Hat SEO because it follows the engines guidelines and set of standard good practices. Consultants who utilize the White Hat method will have longer lasting results, even though the climb for ratings may appear slower. A website can get a good rank with the Black process initially, but the results will be short term, and the tactic may result in the site be banned from the search engine on a temporary or permanent basis.

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This is why it's essential to know which SEO activities have been done for your website or webpage. The Search Engine Optimization Service Provider which is managing your account needs to uses techniques that conform to the search engines' best practices guidelines and that they perform in a responsible manner.

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Benefits of SEO for Businesses :

SEO can provide many benefits to your businesses such as, increased brand awareness, sales leads, or increased sales revenue. Here are some points which explain the positive impact SEO can have on your business:

A. SEO helps attract to your site the maximum targeted viewers and visitors that are actively searching for your product or service.

B. SEO can help spread brand awareness, giving your brand a high international profile. By optimizing related product/service key phrases to rank higher on SEs, you can also utilize SEO to create brand awareness for any newly launched service or product.

C. With SEO, your website will get exposure 24 hours a day, 7 days a week - without stopping.

D. A drastic change in search engine ranking only occurs when the SE changes the algorithm. That's why SEO can give you a long term position in search engine.

E. There are two primary ways to rank in a SE. One is SEO. The other one is PPC (Pay per Click is a paid advertising process of Google). Once your organization's website has a very good organic ranking for different keywords, you will not have to pay for each visit. For PPC Advertising, to enjoy high ranking visibility on search engines, you only have to pay for each click or visit to your site.

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As a business person, your time is a valuable commodity. To successfully implement a strong and positive SEO plan for your website, you should look for a strong SEO Service provider that's wearing a white hat.

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