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TheSeoDuo.in Page 2
SEO Course Opportunity
With over $135 Billion spend in online advertising globally, Digital Marketing is
one of the fastest growing industries today. Asia is leading the trend with over 30%
annual growth. Search Engine Optimization (SEO) is one of the key avenues in
Digital Marketing.
According to a recent report by eMarketer, the total number of Internet users
globally will surpass 3 billion to reach 42.4% of the entire world's population.
Organizations worldwide are waking up to the opportunity of this revolutionary
medium to fulfill various business objectives ranging from Sales, Marketing,
CRM, Product Development and Research. This has created an ever increasing
demand of skilled Search Engine Optimization (SEO) professionals.
In absence of formal avenues of Search Engine Optimization (SEO) education,
there's a huge gap of talented professionals. No wonder, an SEO professional earns
anywhere between Rs 15,000 and Rs 150,000/month.
If you are a Business Owner, Professional in Sales & Marketing, or a Student
who's serious about leveraging Search Engine Optimization for personal or
organizational growth, SEO Training course is for you.
TheSeoDuo.in Page 3
Salient Features
45 Days Instructor Led Classroom Course
Weekly Assignments
Weekly Assessments
Placement Assistance
24*7 Support
Industry Recognized Course
Google Certified Trainers
GD & Interview Sessions
Preparation for the Interview
Free PD Classes
Lifetime Membership Card
SMO Tips for FB, Twitter, LinkedIn etc.
TheSeoDuo.in Page 4
Course Methodology
Classrooms Sessions: Based on the batch (weekend/weekday)
you choose, there will be daily instructor led, classroom sessions.
In case you miss any session, you can consult with your trainer
regarding the session.
Weekly Assignments: You will also get weekly assignments to
build confidence in applying the learning to produce real results.
Weekly Assessments: You will have an assessment every week to
analyze your learning and the weak points that need to be worked
upon.
Google Certified Trainers: You will get trained by Industry Experts
with Google Certifications and having 5+ years of Industry
Experience.
GD & Interview Sessions: You will also have group discussions for
improving your fluency and confidence and Interview sessions to
make you Job Ready and comfortable with Interviews.
SMO Tips: We will also arrange for extra sessions of Social Media
Optimization (SMO) where you will get tips by Experts on “How to
Use Social Media Efficiently?”
TheSeoDuo.in Page 5
SEO Training Exam Details
There's no pre-requisite to earn SEO certification. You could be a student, an
entrepreneur or a working professional.
Once you have completed the 45 Days course, you will be eligible to take SEO
Training Exam. Find below the key details of the exam.
Exam Duration: 60 minutes Maximum marks: 60, There is no Negative Marking
Passing marks: 48 (80%)
No. Of Questions: 60 Attendance in Classroom
Sessions: Min 60%
01 02 03
04 05
TheSeoDuo.in Page 6
Course Schedule
Duration: 45 Days
Please contact +91-9990356527 or Email at
[email protected] for course dates and availability
of seats.
Course Fee & REGISTRATION
Fee: INR 10,000
Referral Discount: 500 per Student
Payment Modes: Cash, Credit/Debit Card, Bank Transfer or
Cheque
How to Register? Call at +91-9990356527 or mail at
TheSeoDuo.in Page 7
Training Curriculum
Search Engine Optimization (SEO)
Introduction
What is SEO?
Introduction to SERP
What are search engines?
How search engines work
Major functions of a search engine
What are keywords?
Different types of keywords
Google keyword planner tool
Keywords research process
What is On Page Optimization?
Keyword Research with Google Keyword Planner.
What are Primary, Secondary & Tertiary Keywords?
What is the difference between Keyword Stuffing and Keyword Placement?
How to Select a Domain Name?
Page Naming (URL Structuring) and Folder Naming
Image Naming, Image Title and ALT Tags Creation
What are Meta Tags?
Types of Meta Tags
Description
Keyword
Author
Country
Robots
TheSeoDuo.in Page 8
Redirection Tags
Heading Tags (H1 to H6)
What is Content Writing?
SEO Friendly Content Writing {Insert keywords in content}
Anchor Text, Link Title
Robots.txt file use and creation
HTML Sitemap creation
XML Site Map Creation
Introduction to Google Analytics & Google Webmasters Tool
What is Alexa?
What is Off Page Optimization?
What are Backlinks?
Why Backlinks are Important?
How to Get Backlinks?
Difference Between Do-Follow and No-Follow Backlinks
What is Link Building?
Do’s and Dont’s of Link Building
Search Engine Submissions
Directory Submissions
Article Writing and submissions
Press Release writing and submissions
Social Bookmarking
Classified Posting
Blog Creation
Blog Submission
Blog Commenting
Forum Posting
Business Listing
Video Creation &Optimization
TheSeoDuo.in Page 9
Infographic Creation & Submission
Audio Creation & Submission
Image Submission
PPT Submission & Creation
PDF Submission & Creation
Introduction to Google Algorithms
What is Search Engine Algorithms?
How Algorithms Works?
Why a Search Engine needs to update its Algorithm?
Search Engine Penalties and Recoveries
Why a Search Engine penalizes a Website?
What is Google Panda Algorithm?
What is Google Penguin Algorithm?
What is Google Pigeon Algorithm?
What is Google Hummingbird Algorithm?
What is Google EMD Update?
TheSeoDuo.in Page 10
Course Creators & Trainer
Neha Rastogi
Among the leading Digital Marketer, Neha has been part of the Internet
Industry since 2012. She is a Founder and CEO of TheSEODuo. Neha has
personally trained & advised over 100 professionals in helping them meet
their business objectives using Digital Marketing.
A graduate from UPTU & post graduate from Mumbai University, Neha was
a core member of the Digital Marketing team of several top brands for the
past 5 Years.
Neha is currently heading a Digital Marketing startup after serving several
top brands from India and abroad like NML, Permicote and Avon Bakers.
Her innovations mixed with time bound results and innovative business
solutions have helped many businesses to achieve success in the online
market.
TheSeoDuo.in Page 13
Amit Pathak
Amit Pathak, a graduate from UPTU, and a resident of Varanasi. As a
popular Digital Marketer, Amit has grown along with the Internet Industry
as a User, a Service Provider and as a Digital Marketing Consultant.
He started his professional journey in 2011 when he started his 1st job at,
Wipro. From then he has never looked back and has served many top
brands like HCL, IMB, NavNera, Prolitus & Sofocle in their Digital marketing
campaigns and came up with fruitful results in terms of ROI. He has already
launched a project named Gobanaras.com
Amit is known for his simplistic and inquisitive leading style, which
motivates people to think out-of-the-box. It goes without saying that Amit
has a deep passion for Digital Marketing.
Aim OF TheSEODuo with this training is:
“Let’s Make India the Next Digital Marketing Hub”
TheSeoDuo.in Page 14
Interested? Contact Us!
+91-9990356527, +91-9990356154
www.theseoduo.in