Date post: | 17-May-2015 |
Category: |
Education |
Upload: | bayshore-solutions |
View: | 457 times |
Download: | 0 times |
SEO Update:
Place SearchHow to Optimize Google Places
in Your Search Marketing Mix
Google “Place Search”
Blends Google Local Search with Organic Search
A Different Layout:
• Local Search Listings are shown within orgnaic keyword search results
Why?Google’s stated goal is “To help you feel like a local everywhere you go!”
Place Search brings…
Relevancy • More locally relevant links on a single results page
Efficiency• Tests showed an average time savings for local
searchers of two seconds
Content• Maps, directions, reviews, photos, etc.
What a Place Search SERP Looks Like:
Improvements in Place Search SERPS
Local result listings don’t just shove down organic results
Local Map is found at the right sidebar
A Places link is among the left-hand navigation links
The “7 pack” is largely replaced by Google Places results and is now blended with organic results
The Map does not dominate the search engine results page (SERP)
What Place Search Means …
Map results and organic results are a blend of data
Place listings tend to dominate the top 2/3 of the results page, so -
Complete your business listing in Google Places to take advantage of these SEO-enhancing features:
Directions & Hours of OperationMenus, Lines of Products/ServicesSpecials, PromotionsReviews & Client TestimonialsVideos & Photos
How Much does Google Places cost?
Your Place Page Listing is Free• You need to claim and complete your Place page• The process has a few critical details
Gather the photos, video, coupons, and messaging you want featured, and build your Place page
Consider Tags for your Business’s Place Listing• Trial for 30 days free, then $25 per month thereafter• Show a distinguished Listing (with a Yellow tag Icon)• Tags can be attached to any Google AdWords PPC Ads via
ad extensions feature• Shows on both your Places page and in SERPs
Google Places Tags• Distinguished Listing & Link in Keyword Search Results Page
Google Places Tags• Distinguished listing & Link from Google Maps SERP
Strategic Tip: Reach Out For Reviews
Google Places Reviews:Mutually beneficial for your business and users
Encourage your customers to visit your Place Page and leave reviews
Business benefits
• Reviews are extremely beneficial to SEO
• Provides potential customers with peer recommendations
• Positive reviews boost trust, and help convert clicks into customers.
Search Marketing Results to grow your business.Contact us today.
www.BayshoreSolutions.com
866.352.4791