Presented By N.Vinay Kumar

SEO is the process of improving the volume or quality of traffic to a web site from search engines through search results and reach to the top 10 position using relevant keywords.

Search engines perform several activities in order to deliver search results – crawling, indexing, calculating relevancy, and retrieving. First, search engines crawl the Web page to see what is there. This task is performed by a piece of software, called crawler or bots.

Digital Marketing is the promoting of brands using the Internet, Mobile and other Interactive channels.

SEM is broader than SEO. It includes SEO and paid techniques like paid listings and paid inclusions to improve a sites visibility in search engine results.

Types Of Search Organic Search Inorganic Search

White Hat: Building quality content towards SEO. Relying heavily on the advantages of quality content and effective marketing strategies to achieve top rankings. This tactics are considered totally safe.

Black Hats: Spamming occurs when someone creates websites that are targeted at tricking and manipulating search engines and thereby get irrelevant or poor quality search engine result pages which is not recommended.

Grey Hats: This includes both white as well as black hats, Gray hat SEO includes things like publishing duplicate content. Multiple, otherwise white hat, sites that have the same content. Gray hat SEO also includes mild artificial linking schemes.

On-Page Optimization

On page optimization is one of the very first step of SEO which every webmaster should look into for maximizing the performance of the website.

On-Page Factors Title Tags Meta Tags Header Tags Image Tags Linking Sitemaps

Pay per Click is the internet advertising model used in websites, where the advertisers pay to the host when the add is clicked.

Cost per Click is the amount the advertiser pays to the host and publishers for a single click.

Click through Rate is the way of measuring the success of an advertising campaign in percentage.

No. of Clicks divided by No. of Impressions multiplied by 100

Cost per Acquisition is the advertising model where the payment is made only on qualifying actions like Sales or Form Submission.

Cost per Impression is the amount for 1000 Impressions.

Advantages of PPC

High Return on Investment: It can provide immediate return on Investment especially if your website is processing business or sales online.

Instant Targeted Traffic: No need to wait for your product or service to reach the user review.

Extremely Flexible: Easy to add, edit & delete keywords, target geographic locations and set timings of appearing of your ad copy.

Economical: It is economical as compared with other traditional advertising techniques.

Target Higher Conversion: Target your marketing specifically to the people you are trying to reach.

Google has 4 Match types: Broad Match: Allows the ad to show for searches on similar phrases and Broad

Words. Phrase Match: Allows the ad to show for searches that match the exact

phrase. Exact Match: Allows the ad to show for searches that match the exact phrase

exclusively. Negative Match: Ensures your ad doesn't show for any search that includes

that term.

Yahoo has 3 Match Types: Advanced > Broad Standard > Exact Exclusive > Negative

MSN has 3 Match Types Broad Match Phrase Match Exact Match

Search Engine AdvertisingBid & Position for keywords & ads must be monitored on regularly.

Number of Characters used for creating ads.

Google AdsTitle: 25Description Line 1: 35Description Line 2: 35Display URL: 35Landing Page: 1024

Yahoo AdsTitle: 40Description: 70Display URL: 40Landing Pages:1024

Affiliate Marketing is Internet based marketing where one website uses another website to drive in more web-traffic.

Benefits of Affiliate MarketingA cost effective medium in which to deliver brand awarenessEnables merchants to produce e-commerce revenue without the hassle

Types of Affiliate MarketingAffiliates: Websites which links back to an e-commerce site such as Amazon.com, e-bay.com with the goal of making a commission for referred sales. Merchant: The advertiser in an affiliate marketing. Affiliate will be paid commission for the sales. Affiliate Network: Affiliate network acts as an intermediary between publishers (affiliates) and merchant affiliate programs.

Affiliates are looking for Vibrant Live Chat Capability for players High Converting Sites Fresh Content Continuous Promotions

Expectations of Affiliates What is the new customer costing What is the commission being paid How are the Affiliates and customers being rewarded.

Getting Best Results Product & Site Affiliates Marketing & Promotions Flexibility

Thank You