SEO & Search Plugin SEO Techniques for dotCMS 1.9

Jason Smith email: jason@dotcms.com Twitter: fishsmith

Maria Bouza email: maria@dotcms.com Twitter: mabouza

I am Not an SEO Expert BUT

I DID STAY AT A HOLIDAY INN EXPRESS LAST NIGHT!

What is SEO? • SEO refers to techniques that help your website rank higher in

the organic/natural search results.

WHY IS IT IMPORTANT? • SEO helps people who are looking for your product or service

find you.

“We don’t need SEO We have a large ���pay for click campaign.”

• 25% pay for click

• 75% organic

• The higher the user’s education the high the organic percentage

Google’s Golden triangle

SEO Basics

• On Page SE (25%)

• H1, H2, and Bold tags

• Meta Data

• RSS, Blogs

• Content (KING)

Off Page SEO (75%)

• Referring Links

• Page Rank

Google weight: 25% on page SEO & 75% Off page SEO

Good vs Evil

•  White Hat

• Produce Good Content

• Others Will Link to Your Good Content

• Use Good on-page Techniques

Black Hat

• Buying Links & Reciprocal Links

• Copying Content From Others

• Anything That Seems���Like Cheating is.���

• “Either write something worth reading or do something worth writing about”

• - Benjamin Franklin

Off Page SEO

• Directories (Yahoo! Directory, DMOZ)

• Partners

• Blogs

• Press Releases

• Social Media (Facebook, YouTube, Twitter)

Online Resources • http://www.seomoz.org/article/search-ranking-factors

• http://www.seomoz.org/linkscape

• http://www.opensiteexplorer.org/

• http://google.com/adwords

• http://tools.seobook.com/keyword-tools/seobook/

• http://www.hubspot.com

On Page SEO • Page Title

• Description (Doesn’t help rank but helps click through)

• Meta Keywords (Keep them short and sweet)

• URL (Friendly)

• Content & Headers (H1, H2, H3 . . . )

• Page Text (Bold tags)

•  Image Alt Tags

Page Title, Description ���& Keywords

Friendly URLs

Headers and Images • <TITLE>My Page</TITLE>

• <H1>Making your pages search engine friendly<H1>

• <IMG SRC=”../images/logo.png” ALT=”dotCMS” />

• <P>dotCMS is the <STRONG>best CMS</STRONG> in the World</p>

Google (XML) Site Map • What is an XML Sitemap? ���

Its a formatted xml file with site map on your webserver, that enable Search Engine crawlers (like Google) to find out what pages are present and which have recently changed, and to crawl your site accordingly.

•  <?xml version='1.0' encoding='UTF-8'?>���<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" ��� xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" ��� xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9��� http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd">��� <url> ��� <loc>http://example.com/</loc>��� <lastmod>2006-11-18</lastmod> ��� <changefreq>daily</changefreq> ��� <priority>0.8</priority> ���

Things to Remember

•  It’s not Rocket Science

• Content is King

• Get Good Tools

• Start Small & Work Your Way Up

• Track Your Results (Learn what works)

Thank you