Date post: | 08-May-2015 |
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Blogging & Social Media SEO Strategy
Blogging efforts that help your overall SEO strategy
Agenda
My Brief HistoryLearning SEOSEO Knowledge & SkillsThe SEO AdvantageBlogging SEO AdvantagesThe Social Media
ConnectionBlog Strategy
Best PracticesViral Content
Summary
My Brief History
Chemist – IndustryChemist – Academe
Teaching/Student
BusinessSelling ComputersWeb Design /
Development
Employee w/SidelinesWeb Design /
DevelopmentSEO
Learning SEO
“Ang pinakamagandang puhunan sa buhay ay ang iyong nalalaman”
- Sabi ng nanay ko.
“Everyday is continuous learning”
- Sabi ng tatay ko
SEO Knowledge & Skills
SEO
TechnicalKnowledge
Writing SkillsMarketing Knowledge
The SEO Advantage
Traditional (Tri-Media)TVRadioPrint
Internet MarketingEmail MarketingBanner AdvertisingSearch Marketing
SEOPPC
In Tri-Media, you rely on demographic data to find your target market.
In SEO, the customers are looking for your product or service.
Blogging SEO Advantages
New Fresh ContentLink Bait OpportunitiesContent SyndicationOpportunity for deep
linking to main website pagesMany blog platforms are
nearly good with less work on on-page SEO out of the box
“Wordpress is not an SEO magic bullet… but sometimes that’s how it seems to be.”
- Benj Arriola
The Social Media Connection
Links from Social Media
Often nofollowSometimes uses
AJAXBehind a login pageBut there are still
some that are SEF.
Larger network of people
InterconnectedSomething in
CommonPersonal Referral
The Social Media Connection
Connection map called the social media broadcast system – by Catfish Comstock
The Social Media Connection
Blogs
Social Networks
MicroBlogs/Status
Website LinksReaders
Visits/Links
Customer
Search Engines
Ranking
Users
Visits/LinksCustomersRank
ing
Join
/RSS
Hub Sites
RSS
Social Voting
Votes/Likes
Connections
Visits/LinksLinks
LinksLi
nksRanking
Rank
ing
Users
Customers
Announce U
pdate
Feed
s
The Social Media Connection
Links from Social Media
Often nofollowSometimes uses AJAXBehind a login pageBut there are still
some that are SEF.
Larger network of people
InterconnectedSomething in
CommonPersonal Referral
Social Media Sites:• More Links for Direct Traffic• More Links SEO• More People for the Links for both
Direct Traffic and SEO.
Blog StrategyBlogging Best Practices& Viral Content Information
Blogging Best PracticesBlog Strategy
Blogging
A blog (a portmanteau of the term "web log") is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.
wikipedia.org
It’s personal, there is an
identity behind the voice. Unlike
an Article or Press Release
Good Titles Invite People to Read
First thing that calls attention in search results and in social bookmarking entries are the titles.A good or bad title can
make or break the decision to click and read the rest of the blog post.
Boring Title/Topic:We Sell Computers
More Interesting Titles/Topic:Top 5 Business Benefits
From Mobile ComputingSave $1,000s of Long
Term Cost Running Business Computing Tools
Inverted Pyramid Content
In today’s busy world, blog readers want to know the conclusion right away.The conclusion can be a
deciding factor to read details or not if it sparks the readers interest.When on the go, people
tend to bookmark, save and read later. And is even more emphasized in mobile applications.
Use Headings & Subheadings
Blog readers scan before they read.
Having no headings / subheadings or numbered / bullet list is straining on the eyes and would often skip large portions of text.
Avoid the Great Wall of Text
A picture is worth a thousand words.
Use all types of imagery, charts, graphs, related photos, comics, metaphor images, etc.
Good Practice: have at least 1 image per blog post.
No ImagesDiabetes.Blog.com
w/ ImagesDiabetesMine.com
The Hanging Thought
Good use of the “read more” link.
Main SEO advantage is minimizing duplicate content.Creatively entice readers
to click on the read more link.Intriguing hanging
thoughts can trigger the clickthroughs.
Consider Pagination When Needed
Consider Pagination in super long blog post.
For a very long blog post, people may feel lazy seeing a very long page.Using pagination gets
people to read up to the end, and starts going to the next page without noticing they are reading a lot.
Viral ContentBlog Strategy
“It’s so good, you just want to tell someone about it.”
- Benj Arriola
Good Content
SEOText Heavy, Descriptive,
Keyword Rich.Article, Blog Post,
Product DescriptionsThink in Keywords
Viral ContentArticle/Blog PostImageVideoDownloads
Content SuggestionsTarget Emotions:
Funny, inspiring, interesting, bizarre, good information, good research, new discovery.
Topic Examples:Solving a problem, giving a solutionControversial post, conflicting ideas
Always present both sidesIf you are on one side, state that it is only your opinion only and you can be
wrongInvite readers to state their views
Top list, triviaAnything that gives more money or saves money“Things not to do”, “how to not do” list.Inspirational / Motivational
Be Interactive
Get user opinion. Invite feedback. End with a question.
Reply to commentsEnable comment
discussionsEnable comment avatarsPlug-in for comment
updates
Keep comments spam free
Invite to Subscribe to Feeds
Viral Suggestions
Email a Friend
Social Bookmarking Links
Social Bookmarking Status Badge
Embed Codes, Link Codes, Support/Fan Badges
RSS Reader Links
Summary
My Brief HistoryLearning SEOSEO Knowledge & SkillsThe SEO AdvantageBlogging SEO
AdvantagesThe Social Media
ConnectionBlog Strategy
Best PracticesViral Content
I want to start now!
What do I do to start?Just do it.
Start blogging without knowing how to do it well. And learn in the progress.
Sign up on AdsenseUse with causion. Follow the rules. Do not click on your ads or find ways for other people to click on your ads.
Learn SEO, Affiliate Marketing, Link Selling, CPA along the way.
It is hard to get traffic to earn money. It is easy to earn money, when you have the traffic.Try blogging and getting attention, getting popular and learn how to make money along the way.
Thank You
Questions?