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Emboodo
Emboodo
About Emboodo
Global Company
Europe office in Istanbul, Turkey
11 years experience in Search Engine Optimization
Operates in 8 Languages
Performance SEO Emboodo employs “Performance SEO” in order to track, analyze and
react to results in real time.
Based on our deep understanding of user flow, we work clients to define goals and funnel traffic to goal completion.
Emboodo's advanced technological methods and creative Search Engine Optimization techniques will generate quality traffic to clients.
Classic SEO methods such as content optimization and keyword research increase organic traffic from search engines. Technological methods will funnel visitors to targeted pages.
Emboodo’s Focus
Internet Marketing
Search Engine Optimization
(SEO)
Social Media Optimization
(SMO)
Online Business Intelligence using Web Analytics
Why SEO?
Emboodo’s Search Engine Optimization is crucial to thesuccess of our clients website because:
Better Click-Through Rate (CTR) than advertisement: 75% of users click on Organic results
High conversion rate to registrations and sales Position ownership: Lower maintenance once organic
position achieved Constantly decrease cost per acquisition (CPA) and increase
return on investment (ROI)
Search Engine Optimization
Search Engine
Optimization
Technology Content Marketing
Increase Long Tail Keywords
Before Emboodo Optimization
After Emboodo Optimization
Why SMO? Social Media Optimization and viral seeding are very powerful tools.
Emboodo boosts traffic and increases performance from “gated gardens” through social networking and bookmarking sites.
Generates and optimize content in order to identify potential members/clients both directly and indirectly.
Develop campaigns using communication, collaboration and multimedia.
Customized social solution based on the clients goals
Increasing traffic and creating brand awareness strengthens clients virtual network.
Social Media Optimization Process
Marketing Goals
Setup
Content
Promotions and Marketing
Optimization
Emboodo utilizes a 4 step social process in order to engage your target market and ensure our SMO campaign increases your performance.
Digital PR Digital Public Relations is an important SEO tool that improves your
company image through reputation management, creates positive promotion and on the web, and improves your company’s ranking through organic link building.
Emboodo’s Digital PR techniques include:
Review and comparison sites
Related discussions to the industry (i.e. news, forums and social networks)
Distribution of online press releases
Setting up a virtual alert system and target web sites and social networks that appear on the system
Emboodo Web Analytics Emboodo uses web analytics as a tool for business research and real-time
optimization in order to improve website and campaign performance.
Use segmentation, intelligence and customized tracking per campaign.
Offline activities leverage from online business intelligence, using measurable analytic tools.
On the go data enables companies to gain deep insights into their campaigns and web traffic.
Revising campaigns in real time dramatically improves results.
Emboodo’s web analytics process includes:
1. Set up and monitor analytics and server logs
2. Increase leads/sales
3. Decrease cost per acquisition
4. Increase customer lifetime value
5. Increase ROI
Business Intelligence and Event Tracking
Emboodo utilizes Business Intelligence to track specific items on a daily, weekly and monthly basis.
Through Intelligence, Emboodo can track what in the campaign and website is working well, and what should be modified.
Emboodo utilizes Event Tracking to track users interactions on the site.
Every action can be tracked and analyzed – from clicking a button to completing a transaction.
Sample Client Goals
Increase site impressions in search engines and social networks – Brand Awareness + CTR (click through rate)
Drive visitors into the site.
Increase Average time on site + Pageviews.
Define and Generate goal completion items
All goals to increase sales/advertisements
Sample Project Process
Example of 6 month period – may differ from client to client
Why Emboodo?
Performance based company focused on results.
Customized services and solutions for each client
Uses search tools to track competitors marketing strategy.
Accountable, confidential and ethical company. $$$
Improve performance
Reach target market
Achieve high ranking
Technological Experience
Emboodo successfully facilitated successful migration of a website with over 200,000 pages from the old .php based website to a new, updated one resting on a .net platform. Through careful and creatively managed planning and execution, Emboodo was able to ensure safe SEO integration and increase organic traffic by 20%.
Emboodo Proven Results – A sample client
Emboodo Proven Results – B sample client
Some Emboodo Clients
International Aruba Tourism Authority Hurriyet Media Group (Largest media group in Turkey) Forexyard Safecharge
Agencies: Deutsch New York Ultra RPM – Turkey Profero - Madrid
