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Seoul Tour+ 3 Vol1 en

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Contents

This special March issue introduces ten places selected from the “Seoul Tour+ New Recommended Tour Courses of Seoul” published in 2014

and includes four new specially recommended spots.

1 Hallyu_SMTOWN@coexartium 1

2 Tradition_Old Palace Trail 2

3 Shopping_Sinsadong Garosu & Serosu Roads 3

4 Shopping_Hapjeong-dong Cafe Street 4

5 Shopping_Noryangjin Fisheries Wholesale Market 5

6 Challenge_Bike rental (Jamsil and Gwangnaru) 6

7 Love_Seoul City Wall Museum 7

8 Love_MMCA Seoul 8

9 Tradition_National Hangeul Museum 9

10 Tradition_Dokdo Museum Seoul 10

11 Special Recommendations_Gasan Fashion Complex 11

12 Special Recommendations_C-Festival 2015 12

13Special Recommendations_Interesting stories from every

corner of Seoul13

14Special Recommendations_Annual Seoul City Festival Schedule

for 201514

- 1 -

1 SMTOWN@coexartium

Overview

Place SMTOWN@coexartium Capacity Approx. 2,000 people (500 seating capacity)

Address 511 Yeongdongdae-ro, Gangnam-gu, SeoulContact Park, Hyung-bin Telephone +82-2-6240-9356Website www.smtownland.com Holidays Open throughout the Year

Reservation Refer to Website Opening Hrs. 11:00~22:00

Price

Hologram Musical 77,000 won Payment Cash & Credit Cards (Including Overseas Cards)Hologram Concert 44,000 won

*Price may vary for each program. 50% discount for disabled and

men of national merit.Language Available English, Chinese, Japanese

Description

SM Entertainment opened state-of-the-art theme park filled with Korean Wave contents ‣ ‣ It offers opportunities to personally meet and enjoy the moments with Korean Wave

stars affiliated with SM Entertainment. ⁍ Offers a variety of opportunities to experience hologram performances, live performances, exhibitions, virtual

experience with artists and contents shops by artists

2F SUM Sales of limited edition products, items actually worn by artists andproducts personally selected by artists

3F SMTOWN STUDIO

From dance and vocal training to hair styling, make-up, photo shooting and music video production!A space to feel like being an actual artist by working together with professional staff

4F SMTOWN LIVErary CAFE Place to rest and enjoy food and beverage to absorb all the contents of SM Ent.

5&6F SMTOWN THEATRE

Korea's biggest hologram theater where cutting-edge technology and artisticcontents come together

Photo SUM M/V Studio SMTOWN STUDIO_Dress Room

SMTOWN LIVErary CAFE SMTOWN LIVErary CAFE SMTOWN THEATRE

Direction ‣ ‣ Exit No. ⑤, ⑥ at Samseong Station of Subway Line 2 - Connected through underground walkway (go into COEX Mall through Millennium Square)

Parking ‣ ‣ Tancheon Parking Lot accommodating 996 vehicles including buses ⁍ 200 won for 10 minutes /Open for 24 hours

Product Development

Tip

‣ ‣ Potential development of products targeting young generation by working together with nearby tourist attractions such as COEX Mall and Lotte World

‣ ‣ Recommended for a course to experience Korean Wave in association with 'K Star Road' to serve tourists with keen interests in Korea Wave

Nearby Attractions ‣ ‣ COEX Mall/K Star Road/Garosu-gil Road & Serious-gil at Sinsa-dong/Lotte World

- 2 -

2 Old Palace Trail

Overview Place Old Palace Trail

Course Deoksugung-Gyeongbokgung-Changdeokgung-Changgyeonggung (4.5km section from Sajingno-~Yulgongno to Changgyeonggungno)

Description

600-year-old Capital Seoul! Old Palace Trail, Kings' Trail grandiosely mingled with forest and palacesCourse Order Description Closure

❶ Deoksu-gung

www.deoksugung.go.kr

⁍ A Palace from the Joseon Dynasty, characterized by coexistence of the only modern royal palace (Seokjojeon, etc.) and Western fountain garden.

* Seokjo Hall : Korea's first western structure, it was restored in the original form with the new name, 'Korean Empire Histry Hall' in October, 2014.

* It's recommended to move along the famous stonewall walkway on the back side of Deoksugung, to the main gate (Gwanghwamun) of Gyeongbokgung.

Mon

❷Gyeongbok-gungwww.royalpalace.go.kr

⁍ The supreme palace for kings of the Joseon Dynasty and the center of the old palace trail * Visitors can meet various appearance of palatial life, such as the state affairs facility for the king and

officials, living/ relaxation space for royal family, etc. Tues

❸ Changdeok-gung

www.cdg.go.kr

⁍ The best preserved palace among the extant palaces of the Joseon Dynasty * The Secret Garden:: the backyard of Changdeokgung, its pavilion and pond make an elegant

harmony, being registered as UNESCO World Heritage in 1997. Mon.

❹ Changgyeong-gung

cgg.cha.go.kr

⁍ This palace is on the opposite side of Changdeokgung with a fence in between, and its size is small but it is characterized by a walk giving a feeling of comfort. Mon

❺ Gyeonghui-gung

⁍ At this palace, King who founded Joseon Dynast once lived, and this palace is the only one open to the public free of charge. Mon

Photos Seokjojeon Hall Deoksugung Royal Palace Deoksugung Stonewall Walkway

Gwanghwamun Gyeongbokgung Palace ① Gyeogbokgung Palace ②

Directions ‣‣ Subway Line 1 City Hall Station Exit No.② - Start tour from 'Daehanmun Gate' as the main gate of Deoksugung Palace.

Parking Info

‣‣ Dongwha Duty Free Shop Parking Lot (211-0, Sejong-ro, Jongno-gu) 215 vehicles can be parked, large buses available for parking.

⁍ 2,000 won for the first 30 minutes and 1,000 won per excess of 15 minutes, Operating time: _07:00~21:00

Product Development

TIP

‣‣ Possible to develop a history walking trip product in connection with the museum located in old palaces targeting family-unit tourists

Nearby Spots ‣‣ Seoul Museum of Art/Gwanghwamun Plaza/Insa-dong/Seoul History Museum/National Folk Museum of Korea

- 3 -

3 Sinsadong Garosu & Serosu Roads

Overview

Place Sinsadong Garosu & Serosu Roads

Number of stores 100 or more

Address Dosan-daero 13-gil, Gangnam-gu, Seoul (Sinsa-dong)

Closed(holidays) Open year round Opening Hrs. 10:00~22:00

(Vary from store to store)

Payment method

Cash or credit card (Foreign cards are accepted.)

Convenient facilities

Gangnam Tourist Information Center (+82-2-3445-0111)About 10 translators/guides are available (English, Japanese or Chinese).

Description

Catch up with the "Gangnam Style"! Hot shopping places on Garosu & Serosu Roads ‣ ‣ Garosu Road: A two-lane road lined with ginkgo trees that stretches from Sinsa Subway

Station to Hyundai High School in Apgujeong-dong ⁍ You will have a unique shopping experience in about 30 road shops carrying designers' distinctive fashion

clothes and unique design pieces as well as large multi-brand select shops of imported goods. ⁍ Each of the stores holds a flea market regularly, allowing you to shop for quality goods at reasonable prices. ‣ ‣ Serosu Road: It was formed as shops with unique concepts sprung up on side streets along

the Garosu Road. It consists of eight side streets. ⁍ A food alley formed as cafes and restaurants with exotic interiors opened their doors. ⁍ It offers diverse shopping experiences as there are stores for children's and men's wear as well as

rising designers' original clothes and charming design items.

PhotosFront View of Garosu-gil Road A select shop on Serosu-gil Road A designer shop on Serosu-gil Road

A celebrity-run restaurant on Serosu-gil Road Eight Seconds on Garosu-gil Road View of a restaurant on Serosu-gil Road

Directions ‣‣ Exit ⑧ of Sinsa Station (Subway Line 3 ) - go straight 100m - Sinsadong Garosu-gil Road - Serosu-gil Road

Parking Info

‣ ‣ The public parking lot of Singu Elementary School accommodates up to 30 cars (400won per 10 minutes).

Product Development

TIP

‣ ‣ Recommended for tourists who want to follow Hallyu stars' fashion styles as there are many road shops frequented by Hallyu stars on the roads

‣ ‣ Shopping maniac's haven: They can experience everything about shopping as there are not only large SPA brands but also roadside shops and rising designers' shops.

Nearby Spots

‣ ‣ Dosan Park/Horim Art Center/Apgujeong Rodeo Street/Gangnam Tourist Information Center and Hannamdong Cafe Street

- 4 -

4 Hapjeong-dong Cafe Street

Overview Place Hapjeong-dong Cafe Street

Address Yanghwa-ro 6-gil to Dongmak-ro 7-gil in Mapo-gu, Seoul (Hapjeong-dong)

Description

Enjoy the free spirits and individuality of young artists over great food on the Hapjeong-dong Cafe Street

‣ ‣ It refers to the street leading from Exit ⑤ of Hapjeong Station to Hongik University, which is lined with cafes with a good ambience and restaurants known for great food.

‣ ‣ It is near the Hongik University area, which is famous as a youth's street, and has been catching on as a new cultural street.

⁍ There are loads of unique cafes and restaurants offering cultural experiences such as live performances or movies, so tourists can enjoy the indie culture of Hongik University while having a meal.

‣ ‣ Popular as a filming location for movies and TV entertainment programs because there are a number of cafes and restaurants with the designs that give an exotic feel.

⁍ Cafes that have appeared on TV: De TTOMA(Drama < The Heirs>, +82-2-323-0429), Eunhasu Dabang(Reality show <Infinite Challenge>, +82-2-332-0248) and Anthracite(Reality show <Infinite Challenge>, +82-2-322-0009)

⁍ Restaurants that have appeared on TV: HOU(a movie titled <Marriage Blue>, +82-2-322-5425), Spring Come Rain Fall (Reality show <We Got Married>, +82-2-3210-1555)

PhotosFront view of the Cafe Street A cafe with a unique interior design A cafe with an exotic feel

A house turned into a cafe A cafe famous as a filming location for TV dramas

A cafe famous as a filming location for TV entertainment shows

Directions ‣‣ Exit ⑤ of Hapjeong Station(Subway Line 2 or 6 ) - take a right turn around the bike store and go straight to enter the street

Parking Info ‣ ‣ Hapjeong Public Parking Lot(423, Hapjeong-dong, Mapo-gu; 500 won per 10 minutes) ‣ ‣ Hongik University Public Parking Lot(41-1, Eoulmadang-ro, Mapo-gu; 500 won per 10

minutes)

Product Development

TIP

‣ ‣ Recommended as a stop extended from the Hongik University itinerary for tourists who have been to the university or are willing to revisit it.

‣ ‣ Develop a day-tour itinerary in cooperation with Mecenapolis Mall located in Hapjeong Station.

⁍ Mecenapolis Mall : A cultural shopping complex with restaurants, a movie theater and a performance hall (http://bit.ly/1sgAB0c)

Nearby Spots

‣ ‣ Mecenapolis Mall/Hongik University/Ewha Women’s University Fashion Street/Sinchon Branch of Hyundai Department Store/Gongdeok Market and Hannamdong Cafe Street

- 5 -

5 Noryangjin Fisheries Wholesale Market

Overview

Place Noryangjin Fisheries Wholesale Market

Number of stores

A large number of visitors can be accommodated.

Address 688, Nodeul-ro, Dongjak-gu, Seoul, Korea (Noryangjin-dong)

Phone +82-2-814-2211~2 Period Open year round Website www.susansijang.co.kr Opening Hrs. Open 24 hours a dayHow to make a

reservationNo reservation required Payment

methodCash or credit card (Foreign cards are accepted)

Price Varies from item to item (The fixed-price policy applies)

Languages available English

Description

The largest wholesale fish market in Korea that never sleeps ‣ ‣ A filming location for a Hallyu drama <My Love from the Star> It has also been a must-visit place for many foreign celebrities who visit Korea, including

Hollywood star Jessica Alba and Hong Kong star Tse Ting fung. ‣ ‣ Every day an average of 30,000 people visit the market where they can try a variety of

fresh raw fish 24 hours a day. ‣ ‣ Drop-shipped fish and seafoods are for sale at 15–30% of the street prices. ‣ ‣ Many foreign tourists visit to experience the bargaining culture unique to traditional Korean

markets and reenact the 'eating of live octopus' scene of the movie <Old Boy> which became the talk of town across the world.

PhotosView of the Fish Market ① View of the Fish Market ② Diverse seafoods

Diverse seafoods Raw salmon You can pick a fresh flatfish yourself

Directions ‣‣ Exit ① of Noryangjin Station (Subway Line 9 ) - go straight 50m with the furniture discount store on your right - entrance to the market

Parking Info

‣ ‣ The parking lot within the market has a capacity of about 1,300 cars. ⁍ Free parking from 4:00 to 08:00. 1,000 won for the first one hour and 3,000 won per hour afterwards ⁍ Parking is free for 2~3hours if you submit a parking coupon which you can get if you buy at a store in the market.

Product Development

TIP

‣ ‣ Movies are often filmed, and famous stars come here. It can be developed into Hallyu-themed tour packages.

‣ ‣ Develop tour packages with the theme of Korean night culture by linking nighttime attractions such as Dondaemun Night Market and clubs in the Hongdae(Hongik University) area.

Nearby Spots

‣ ‣ Seoul Marina Club and Yacht/Yeouido Hangang Park/MBC Hallyu Drama Theme Park and National Assembly

- 6 -

6 Bike rental (Jamsil and Gwangnaru)

Overview

Place Bike rental (Jamsil and Gwangnaru)

AddressJamsil Bike Rental in front of Jamsil Quay, 65 Hangaram-ro, Songpa-gu, Seoul

Gwangnaru Bike Rental under the Gwangjingyo Bridge, 83-66 Seonsa-ro, Gangdong-gu, Seoul

No. of bicycles available

Jamsil 134Price

(per hour)

Premium KRW 5,000 KRW 1,000 for each additional 15 min.Tandem KRW 6,000

Gwangnaru 159Regular KRW 3,000 KRW 500 for each

additional 15 min.Children KRW 3,000

Payment Method

Cash and credit card (including credit cards issued outside Korea)

Languages Available

Korean

Description

Ride a bike along the Hangang riverbank while enjoying the pleasant breeze and natural landscape.Jamsil Bike Rental Gwangnaru Bike Rental

‣‣ In Jamsil Hangang Park near various attractions, including Lotte World, Olympic Park

‣ ‣ In Gwangnaru Hangang Park, the largest of the Hangang Parks‣ ‣ Well maintained ecological park located along the river

Hours ⁍ Mar., Apr., Sept., and Oct.: 9:00~18:00 / May~Aug.: 9:00~19:00 / Nov.~Feb.: 9:00~17:00

Remark⁍ Return your bike at any of the 12 bike rental stations in the park, regardless of where you rented it.⁍ Hangang Park Bike Rental Stations: Gangseo/ Gwangnaru/ Nanji/ Ttukseom/ Mangwon/

Banpo/ Yanggwa/ Yeouido-Mapo-Yeouido-Wonhyo/ Jamsil/ Jamwon

Photos Bike rental station ① Bike rental station ② Bike riding ①

Bike riding ② Bike riding ③ Gwangnaru Bike Park

DirectionsJamsil Exit 5 of Jamsil Station on Subway Lines 2 and 8 – Cross Jamsil Nadeulmok

Gwangnaru Exit 1 of Cheonho Station on Subway Lines 5 and 8 – Walk straight towards Cheonhodaegyo Bridge – Take the entrance stairs

ParkingJamsil Jamsil Hangang Park parking lot

⁍ 706-car capacity, KRW 1,000 for first 30 min. and KRW 200 for each additional 10 min.

Gwangnaru Gwangnaru Park parking lot ⁍ 407-car capacity, KRW 1,000 for first 30 min. and KRW 200 for each additional 10 min.

Production Development

TIP

‣ ‣ Recommendable for tourists from countries such as Japan, China, Europe, the US, and Canada, where bike riding is a part of everyday life

‣ ‣ The bike rental stations in Gwangnaru Park are suitable for children, as they can ride bikes in the Bike Park inside the park and can choose unique and interesting bikes.

Nearby Attractions ‣ ‣ Gwangnaru rail bike/Cruise/IFC Mall/Lotte World/Olympic Park

- 7 -

7 Seoul City Wall Museum

Overview

Place Seoul City Wall Museum Capacity 100 people

Address 1st~3d Floor, Seoul Design Support Center, 283 Yulgok-ro, Jongno-gu, Seoul

Contact Kim, Sun-jung Telephone +82-2-724-0243

Website www.museum.seoul.kr Holidays Every Monday

Reservation By phone Opening Hrs.

Weekdays 09:00~19:00Sat. Sun. Holidays

Mar.~Oct. 09:00~19:00Nov.~Feb. 09:00~18:00

Price Free Language Available English

Description

Meet the history of the biggest and oldest 'Fortress Wall of Seoul' in the world ‣ ‣ Cultural space to exhibit the future value of the Fortress Wall of Seoul as history and cultural heritage ⁍ What is the Fortress Wall of Seoul? It was designed to protect the capital city.

Information of Exhibition Facility1st Planned Exhibition Various planned exhibitions are in progress based on a theme of Fortress Wall of Seoul

2nd Fortress Information Center/Study Room Information and Data on fortress heritage of the world and the one in Seoul

3rd Permanent Exhibition Room

Exhibition of the past, present and future of Fortress Wall of Seoul including media art

Photo Overview from Outdoor Indoor View of Exhibition Room➀ Indoor View of Exhibition Room➁

Indoor View of Exhibition Room➂ Indoor View of Exhibition Room➃ Indoor View of Exhibition Room➄

Direction

‣ ‣ Exit No. ➀ at Dongdaemun Station of Subway Line 1 - Go straight for 150m - Take right turn at Dongdaemun Seonggwak Park - Go straight for 200m

‣ ‣ Exit No. ➉ at Dongdaemun Station of Subway Line 4 - Walk straight to opposite direction of the exit - Walk across the pedestrian crossing - Take left turn at Dongdaemun Seonggwak Park - Go straight for 200m

Parking ‣ ‣ Parking Lot at Seoul Design Support Center accommodates 32 cars (600 won per 10 minutes) ‣ ‣ Dongseung Parking Lot for 242 cars (3,000 won for 1st 30 minutes/1,500 won for additional 10 minutes)

Product Development

Tip

‣‣ Development of product for experience tour in association with 'Stamp Tour through Fortress Wall of Seoul (seoulcitywall.seoul.go.kr)' managed by the City of Seoul

‣ ‣ Potential development of history tour course in Seoul to observe the past, present andfuture of Seoul by visiting Heunginjimun Gate (Dongdaemun), National Treasure No.1, Naksan Fortress and Dongdaemun Design Plaza

Nearby Attractions ‣ ‣ Dongdaemun Design Plaza (DDP)/Ihwa Mural Village/Naksan Park/Daehangno

- 8 -

8 MMCA Seoul

Overview

Place National Museum of Modern and Contemporary Art, Seoul ("MMCA Seoul")Address 30 Samcheong-ro, Jongno-gu, Seoul Telephone +82-2-3701-9500Website www.mmca.go.kr Holidays Every Sunday & January 1st

Reservation Ticket Purchase in Advance Refer to Website (http://bit.ly/1yUtNhf)

Opening Hrs.

Tue. Thu. Fri. & Sun. 10:00~18:00Wed. & Sat. 10:00~19:00

Price

Individual 4,000won (All-in-one Ticket)Payment Cash & Credit Cards

(Including Overseas Cards)Group

20% discount for a group of 10 people or more*Limited to a group reservation 5 days in advance Language

Available English Audio Guide (3,000 won)Free Please see the website

Description

Korea's best comprehensive culture & art center to appreciate all genres of arts of the time since opened in November, 2013

‣ ‣ Integrated/converged exhibitions of contemporary arts and new media in progress through various facilities including exhibition halls, multi-media halls and theaters

‣ ‣ A gallery where tradition, future and daily life thrive together while preserving historical values of the region and buildings

⁍ Preservation and revitalization of 'Jongchin-bu,' a government office during Joseon Dynasty and 'Old Military Defense Security Command,' No.375 of Registered Cultural Properties

‣ ‣ Viewer-oriented 'Open Gallery' featured with various convenient facilities ⁍ Convenient Facilities: Gallery Art Zone, Cafeteria, Food Court, Book Cafe, Digital Information Room

Photo Overview of Exterior Outdoor Yard Overview of Lobby

Theater Exhibition Hall Food Court

Direction ‣ ‣ Exit No. ① at Anguk Station of Subway Line 3 - Go straight toward Gyeongbokgung Palace for 400m - Take right turn & Go straight for 400m

Parking

‣ ‣ Parking Lot at 2nd & 3rd basements of Museum accommodates 384 cars ⁍ 2,000 won for 1st 1 hour / 500 won for additional 15 minutes ‣ ‣ Adjacent Parking Lot for Bus at Gyeongbokgung accommodating 40 buses ⁍ 4,000 won for 1st 2 hours / 500 won for additional 15 minutes

Product Development

Tip ‣ ‣ Potential development of cultural tour course where tradition and today coexists by working

together with nearby Gyeongbokgung Palace and National Folk Museum

Nearby Attractions ‣ ‣ Gyeongbokgung Palace/Bukchon Hanok Village/Guest House at Cheongwadae

- 9 -

9 National Hangeul Museum

Overview

Place National Hangeul MuseumAddress 139, Seobingoro, Yongsan-gu, Seoul Metropolitan CityContact Choi, Jeong-seon Phone +82-2-2124-6200 Website www.hangeul.go.kr Holidays Mondays and Jan.1

Reservation Reservation required through website at least 5 days before viewing Opening Hrs

Tue, Thu, Fri 09:00~18:00Wed, Sat 09:00~21:00

Prices Free of charge Sun/Holiday 09:00~19:00Exhibit

Explanation3 time every day (10:00/14:00/16:00)

Languageavailable English

Description

Hangeul experience exhibit space where visitors can learn Hangeul with every fiber of his/her body ‣ ‣ On, Oct.,9, 2014, Opening of the Museum which deals with a single subject of Hangeul ⁍ It's a specialized museum which takes a view of Hangeul from the standpoint of Hangeul as a letter, and

diverse cultural standpoints.

Introduction of Exhibition Space

Permanent Exhibition Hall

Exhibition of diverse image experience data by weaving the history and value of Hangeul which was proclaimed in 1446 (during the 28th ruling year of King Sejong) in link with the subjects, such as education, religion, life, art and printing ,etc together with 567 pieces of relics

Special Exhibition King Sejong's life story and Hangeul culture and modern interpretation Children's Hangeul Experience Center

The center is the space where a visitor can experience the principle of Hangeul alphabet and ligature through the principle of Hangeul invention and Hangeul play

Place for learning Hangeul

It's the space where a foreigner and multi-cultrual residents, who are not familiar with Hangeul, can learn Hangeul with ease.

Hangeul Museum Data Room-Hangeul Nuri

The data room provides the digital data related to relics and exhibition, various Hangeul data

Photos Outside View ① Relic 'Huminjeongeum Manual’ Hangeul Playground

Place for learning Hangeul Outside View ② Permanent Exhibition Hall

Directions ‣ ‣ Subway Jungang

Line 4 line Ichon Station Exit No.② - Go straight 700m - Turn left at the entrance to the parkParking

Info ‣‣ 70 Passenger cars can park on the 1st basement of main building free of charge

Product Development

TIP

‣ Recommended course targeting foreign tourists who wish to learn Hangeul after touring the Museum in connection with Hangeul Gaon-gil

‣ Possible to develop family travel product, that makes it possible for family members to do culture experience and relaxation in connection with the nearby Yongsan Family Park

Nearby Spots ‣ National Museum of Korea/Yongsan Family Park/Yongsan War Memorial/N Seoul Tower

- 10 -

10 Dokdo Museum Seoul

Overview

Place Dokdo Museum SeoulAddress 81 Tongil-ro, Seodaemun-gu, Seoul

Contact Kang, Seung-woo Phone +82-2-2012-6100,6101

Website www.dokdomuseumseoul.com HolidaysMondays, Lunar New Year's and Chuseok holidays

Reservation Phone & Website InquiriesOpening Hrs 09:30~18:00

Languages Available English

Description

The place where visitors can experience Nature and learn the history of Dokdo Island ‣ ‣ The Dokdo Museum Seoul serves as a museum collecting, keeping and displaying all data related

to Dokdo and also as an experience center that makes it possible for visitors to learn nature & history of Dokdo through various experiences.

⁍ 4D-Image Screening Hall : Visitors can have a virtual experience as if they went into the sea around Dokdo in the submarine while watching 3D image

⁍ Making a Dokdo Newspaper of one's own : printing the photo took of the person in the Dokdo Newspaper ⁍ Fishing experience : the experience of catching various fish living at Dokdo

Photos Entrance to Dokdo Museum Seoul History Future Hall ① 4D Image Screening Hall

History Future Hall ② Nature Hall Fishing Experience

Directions

‣ ‣ Subway Line 1 2 City Hall Station Exit No. ⑩ - Go straight 500m ‣ ‣ Subway Line 2 5 Chungjeongro Station Exit No. ③ - Go straight 300m ‣ ‣ Subway Line 5 Seodaemun Station Exit No.⑦ - Go straight 500m - Turn right in the

direction of Sesomun-ro and go 50m

Parking Info

‣‣ Imkwang Building Parking place (Available for free parking for Dokdo Museum Seoul viewers only for 1 hour)

Product Development

TIP

‣ ‣ Possible to develop this place as educational experience course for establishing a proper view of history targeting kids

‣ ‣ Possible to recommend this place targeting the tourist having interest in modern history of Korea in connection with Seodaemun Prision History Hall

Nearby Spots ‣ ‣ Yakhyun Catholic Church/Sungnyemun/Deoksugung Palace/Seodaemun Prison History Hall

- 11 -

11 Gasan Fashion Complex

Overview

Place Gasan Fashion Complex

AddressShopping Mall (Mario, Hyundai Outlet, W Mall) Digital-ro 9-gil, Geumcheon-gu, Seoul, Korea

Guro Industrial Complex Working Experience Center

17 Beotggot-ro 44-gil, Geumcheon-gu, Seoul, Korea

Classification Website Opening Hrs. Languages Available

Mario Outlet www.mariooutlet.co.kr Open 7 days a week English, Japanese,Chinese

Hyundai Outlet www.ehyundai.com Open 7 days a week English, Japanese, Chinese

W Mall w-mall.co.kr Open 7 days a week English, Japanese, Chinese

Guro Industrial Complex Working Experience Center laborhouse.geumcheon.go.kr

Weekdays 09:00~18:00

JapaneseHolidays Advance reservation

required

Description

The Gasan Fashion Complex is a huge collection of fashion outlet stores where the past and present of Korea’s fashion industry exist side by side.

‣ ‣ Guro Industrial Complex Experience Center: Here, visitors are offered a rare glimpse into the difficult lives of the female laborers who worked at the many garment factories that once filled the Guro Digital Industrial Complex, the predecessor of the present Gasan Fashion Complex, in the 1960s and 70s.

‣ ‣ This area is home to large shopping malls, including Mario Outlet, Hyundai Outlet, and W Mall, as well as streets based on particular themes, such as IT, culture, entertainment, and food.

⁍ Mario Outlet: It houses a theme park and offers a wide range of clothing from both local and international fashion brands as well as a variety of products, such as home accessories and food and beverages. Provides one to three percent cash back on all purchases.

⁍ Hyundai Outlet: affiliated with Hyundai Department Store, awards points equivalent to 0.1 percent of total purchase to membership card holders

⁍ W Mall: a one-stop shopping mall offering 50 to 90 percent off famous brands all year round

Photos Mario Outlet Hyundai Outlet

W Mall Guro Industrial Complex Experience Center

Directions

‣‣ Mario Outlet: Exit ④ of Gasan Digital Complex Station on Subway Lines 1 and 7 – Walk straight 200m and turn left

‣ ‣ Hyundai Outlet and W Mall: located on Mario Sageori (across from Mario Outlet) ‣ ‣ Guro Industrial Complex Working Experience Center: Exit ② of Gasan Digital Complex Station on

Subway Lines 1 and 7 – Walk straight 150m and take the alley on the right – Walk straight 10mParking

Info ‣‣ Shopping Malls: over 500 cars at each shopping mall ‣‣ Guro Industrial Complex Working Experience Center: free parking available

Product Development

TIP

‣‣ Ideal for tourists interested in shopping as well as popular Korean culture (“Hallyu”) ‣‣ Ideal for the development of tourism products by combining shopping at the Gasan Fashion Complex with

an experience of the history of Korean industry at the Guro Industrial Complex Working Experience Center

Nearby Spots

‣ ‣ AK Plaza/Sindorim Technomart/Seoul Hoam Fortress (National Historical Site)/ Graveyard for the Descendants of Lord Yangdo of the An Clan of Sunheung/Seokyaksa Seated Stone Buddha in Hoapsa Temple

* Visit the Geumcheon-gu Office website (http://www.geumcheon.go.kr) and click on the ”Culture & Tourism” menu at the top of the screen for detailed information on tourist spots in Geomcheon-gu, Seoul, Korea.

- 12 -

12 C-Festival 2015

Overview

Place The area surrounding the COEX and Yeongdong-daero

Address 513 Yeongdong-daero, Gangnam-gu, Seoul, Korea Phone +82-2-6000-1130

Website www.c-festival.com Period April 30 ~ May 10, 2015

Reservation By phone (+82-2-6000-1130) Opening Hrs. Everyday 10am ~ 6pm

Price

ExhibitionHalls A~C

Individual KRW 7,000 Payment Method

Cash or credit card (including credit cards issued outside

Korea) Group 50% off (for groups of 30 or more)

Outdoor Events Free Languages

Available English

Description

The world’s only content convergence festival, with culture, art, and technology all rolled into one ‣ ‣ A festival driven by the MICE Cluster, a project launched by 13 businesses in order to develop the

COEX into a MICE business hub in Korea and the Asian region. ⁍ MICE : Meeting/Incentive Travel/Convention/Exhibition

Events

Hall A AsiaMania"Cultural Exchange Experiences” of East Asian countriesCultural performance by various countries, experience booths for food and Hallyu celebrity fashion, Taekwondo demonstration/lessons

Hall B CreativeU A visitor-participatory artwork brand: “Art Collaboration”

Hall C CultureTech The meeting of culture and technology: “Smart Convergence”Conference

Room Convention Coronary Artery Surgery Association., Asia Exhibition Forum, Asia Petrochemical Industry Conference, Grand Sourcing , etc.

Outdoor Venue

Auxiliary Events K-Pop Concert, Cinema Party, RC car racing, busking, lantern festival, etc.

PhotosAsiaMania Creative U CultureTech

K-Pop Concert Lantern Festival Cinema Party

Directions ‣ ‣ Exit ⑥ of Samseong Station on Subway Line 2 – Cross the street via the underpass – Walk straight 50m

Parking Info

‣ ‣ COEX parking lot (approximately 3,000-car capacity, KRW 2,400/30 min, KRW 4,800/hr) ‣ ‣ Tancheon parking lot near the COEX (roughly 1,000-car capacity, KRW 2,500/7hrs)

Product Development

TIP

‣ ‣ Ideal for the development of tourism products related to C-Festival (e.g., festival pass for entry to the COEX Aquarium, theater, SM, duty-free shops, and more during the festival period, from April 30 to May 10, 2015)

‣ ‣ Excellent for use with tourism products related to traditional and modern aspects of Korea in conjunction with the temple stay program at Bongeunsa Temple

Nearby Spots

‣ ‣ SMTOWN@coexartium/COEX Aquarium/Bongeunsa Temple(temple stay, tea-drinking ceremony, lantern festival, etc.)

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13 Interesting stories from every corner of Seoul

Overview

Project Storytelling Project for Various Tourist Attractions in Seoul

Period March 2013 ~ present

Contact

Location Contact Phone E-mail Hangang (River),

Fortress Wall of Seoul, Hanseong Baekje

Jin Ok-Hyeon +82-2-2133-2816 [email protected]

Dongdaemun, Hangeul Gaon-gil, Chinese Embassy

Street, Itaewon Kim Bo-Gyeong +82-2-2133-2817 [email protected]

Stories about various neighborhoods in Seoul Ham Chang-Mo +82-2-2133-2815 [email protected]

Storytelling

Address [Fortress Wall of Seoul] 29 Saemunan-ro, Jongno-gu, Seoul, Korea

ThemeGyeonggyojang, the house where nationalist politician Kim Gu was assassinated

Story

Gyeonggyojang was the home of Kim Gu from November 1945 until his death in June 1949. The house was named after the nearby bridge “Gyeonggyo.”Also known by his pen name, Baekbeom, Kim Gu served as the president of the Provisional Government of Korea and committed himself to Korea’s independence and national unification after the liberation of Korea from Japan. Unfortunately, however, he was killed by An Du-Hui, who shot him three times on June 26, 1949.A Japanese-style, three-story granite building with one basement level, Gyeonggyojang was built during the Japanese colonial era and owned by the gold mine tycoon Choi Chang-Hak. After the liberation of Korea, however, the house was used as Kim Gu’s office and a place for the cabinet meetings of Korea’s provisional government. After the death of Kim Gu, Gyeonggyojang was used as the residence of Choi Chang-Hak, the embassy of Taiwan, and an office for the U.S. Army in Korea. At first, the house was called “Jukcheomjang,” but was later renamed “Gyeonggyojang” when Kim Gu began to use it as his office.

* Please visit http://www.seoulstory.org/story/album/102/1514 for more detailed information.

Tip Take Subway Line 5 and walk about five minutes from Exit 4 of Seodaemun Station, or take a bus (No. 602, 470, 370, or 270), get off at the Seoul Museum of History (Gyeonggyojang) bus stop, and walk through the Main Hall of the Gangbuk Samseong Hospital after the site of Doneuimun Gate.

Address [Dongdaemun] Changgyeonggung-ro, Jongno-gu, Seoul, Korea

Theme A market with 100 years of history in downtown Seoul

Story

Opened in Jongno-gu in 1905, Gwangjang Market is Korea’s first permanent traditional market. Boasting over 100 years of history, Gwangjang Market features traditional Korean clothing shops and fabric stores at its center, where visitors can find virtually any type of clothing for each stage of life, from birth to death, ranging from baby wear to funeral shrouds.Many of the Hanbok shops in the market are family-owned businesses that have drawn customers generation after generation for over sixty years.The food court is one of the highlights of the market. In particular, the mini gimbap served here, dubbed “narcotic gimbap” because you cannot eat just one, may look humble, but it has become a delicacy in its own right.As its name implies, Gwangjang (meaning “to embrace far and wide”) Market greets people from all walks of life. This is a place where people freely strike up conversations with each other, blurring the line between shopkeepers and customers. This market is like a home to all the merchants here.

* Please visit http://www.seoulstory.org/story/album/103/1604 for more detailed information.

Tip Gwangjang Market is located about 100m from Exit 8 of Jongno 5-ga Station on Subway Line 1 or Exit 4 of Euljiro 4-ga Station on Subway Line 2 or 5.

2

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14 Annual Seoul City Festival Schedule for 2015

Annual Seoul City Festival Schedule for 2015

No. Festival Name Date and Description

1 Lotus Lantern

Festival May 15 (Friday)

~ 17 (Sunday), 2015

Lantern lighting ceremony, re-creation of traditional Yeondeungnori (literally meaning “lotus lantern play”), Buddhist lotus lantern ceremony, lotus lantern parade, etc.

2 Seoul Summer Sale July 1 (Wednesday) ~ 31 (Friday), 2015

Discounts offered for foreign visitorsat major department stores, duty-free shops,

large discount retailers, etc.

3 Seoul Drum Festival August 7 (Friday)

~ 8 (Saturday), 2015

Main and sideline performances, exhibition of percussion instruments, participatory learning programs, etc.

4 Seoul Open Night August 28 (Friday)

~ 29 (Saturday), 2015Seoul Open House, Seoul Music Festival, etc.

5 Hi Seoul Festival October 1 (Thursday)

~ 4 (Sunday), 2015Street performances by local and international artists, participatory programs for citizens, etc.

6 Seoul International Fireworks Festival

October 3 (Saturday), 2015

Displays of fireworks showcasing fireworks artists from all over the world, live SBS shows, sideline events for citizens, etc.

7 Traditional Korean

Music Festival October 9 (Friday)

~ 11 (Sunday), 2015

Main events (performances of traditional Korean music, folk songs, and fusion music)Participatory programs (folk games, traditional Korean food, etc.)

8 Seoul Book Festival October 23 (Friday) ~ 25 (Sunday), 2015

Promotion of libraries in Seoul, booths offering hands-on experiences, book concerts, lectures by authors, cultural performances, etc.

9 Seoul Kimchi Making and Sharing Festival

November 13 (Tuesday) ~ 15 (Thursday), 2015

Kimchi making and sharing events, displays based on Kimchi-related themes, participatory programs, etc.

10 Seoul Photo Festival November 1 (Sunday) ~ 30 (Monday), 2015

Photo exhibit, learning programs and workshops on photography for citizens, sideline events, etc.

11 Seoul Lantern

Festival November 6 (Friday) ~ 22 (Sunday), 2015

Displays of lanterns on various themes, such as Seoul City, local governments in Seoul, businesses, and characters, among others

- 15 -

Seoul Tour+

Date of Publication: March 2015Publisher: Tourism Marketing Team, Seoul Tourism OrganizationEditors: ▶ Kim Eun-Mi, Chief

T. +82-2-3788-0864 / E. [email protected]

▶ Huh Lyn

T. +82-2-3788-8126 / E. [email protected]

▶ Ku Ji-Hye

T. +82-2-3788-0879 / E. [email protected]


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