© 2007 by Skype. Commercially confidential.

Skype Developer Program‘Enhance the conversation’

Paul Amery: Director SDPpaul.amery@skype.netSep 27 2007. San Jose

© 2007 by Skype. Commercially confidential. Slide 2

Why today? Key messages

(1) The Skype Public Platform is significantly evolving: plug outs

(2) We have a dynamic developer community: showcase today

(3) We are announcing new initiatives and Mashup winner

© 2007 by Skype. Commercially confidential. Slide 3

Introductions: Some U.S and other SDP partners

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Yugma Inc. Minnesota

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JiWire Inc. San Francisco

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DialCom. San Francisco

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Emotive Communications Inc. Encino

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Convenos. Scotts Valley

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EasyBits. Extras Ops Partner/Game Channel

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TeleVoce

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Motiv. Netherlands

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ByteMobile. Mountain View

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DataPoint Solutions. San Jose

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Propel. San Jose

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WebDialogs – now Lotus Sametime Unyte

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In the beginning... Lenn Pryor

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How do you measure the value of a developer platform?

1. Is the platform rich and extensive?

2. Is there a large, energetic community?

3. Is there a big, rapid pipeline of complementory end user solutions?

© 2007 by Skype. Commercially confidential. Slide 18

An audit: SDP 12 months ago

“D for Skype Developer” – platform not evolving

“Is Skype neglecting it’s developers?” – no clear route to market

* Stuart Henshall, Skype Journal

** Katie Fehrenbacher, GigaOM

Client APIs available

Back end Gallery

Good foundations of a developer program

√√

√

x

x

Sources: * http://skypejournal.com/blog/archives/2005/07/skype_developer.php ** http://gigaom.com/2006/08/25/skype-developers/

© 2007 by Skype. Commercially confidential. Slide 19

Today: (1) The Skype Public Platform is evolving

New: 1st Web Service from Skype: Prime, then Find (plug-out) New: Open sourcing of Skype4COM

Evolving: “API 2” – conversation API’s Evolving: Open sourced Skype4Java Evolving: “Some of the best API docs out there” Evolving: More wrappers, Skype 4 Python, Flash

© 2007 by Skype. Commercially confidential. Slide 20

Which means more options for developers…

Plug-in

• Public APIs (05+)

• Extras Distribution (Q406)

Plug-out

• Mashups (Q307)

• Web Services (08)

today emerging

© 2007 by Skype. Commercially confidential. Slide 21

Today (2): We have an active, global ecosystem~6000 community developers, ~50 professional SW partners

© 2007 by Skype. Commercially confidential. Slide 22

130+ integrated apps

- 70 extras in Extras Manager (for Windows)

- 34 in web & remote- 20+ mashups- 4 Mac, 1 Linux app- Ranges from enterprise

business solutions to consumer dating/avatar/ringtone extras

https://extras.skype.com/

Today (3) Clear route to market (RTM), many solutions

© 2007 by Skype. Commercially confidential. Slide 23

What’s popular (Dec 13-Sep 19 2007)

Total Cumulative Downloads 20,921,606 100%

1. CrazyTalk 6,545,675 31.29%

2. Sketch Pad 2,201,272 10.52%

3. Pamela MP3 Call Recorder 1,998,428 9.55%

4. Ringjacker 1,829,928 8.75%

5. Boost My Profile with veroSee 1,287,370 6.15%

6. Unyte Application Sharing 1,227,806 5.87%

7. Movies 1,051,732 5.03%

8. TalkAndWrite 829,040 3.96%

9. KishKish Lie Detector 750,024 3.58%

10. Last.fm Radio 576,953 2.76%

+11m games

© 2007 by Skype. Commercially confidential. Slide 24

Route to market makes a difference

“Our relationship with SDP has enabled Unyte to acquire a broad international customer base that now reaches 500,000 users and

30 countries. Without our relationship with the Skype Developer Program, this

kind of market reach would not have been possible for us.”

Gershon Goren, Director of Engineering – WebDialogs (now IBM)http://www.oreilly.com/pub/a/etel/2007/05/31/skype-developer-program-a-tale-of-

pioneering-and-persevering.html

> Over 32 million Extra downloads in 9 months

© 2007 by Skype. Commercially confidential. Slide 25

We still have more to do: 2008+ targets

Make the Platform roadmap a reality

Grow the community

A faster, simpler route to market: payments & surfacing

Lots more solutions: plugins or plugouts, better biz app promotion

© 2007 by Skype. Commercially confidential. Slide 26

Platform & API

TechEd & Comms

Relationship (R+R) & Events

Publishing & Tech Services

Small teamBig things

Lester Wolli

Avo Halina

Ants Paul

Mirje Kristo Caitlin

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Proof of Life:

Plug-ins: ExtrasPlug-outs: Mashups

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CrazyTalk #1 downloaded Extra

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So where next?

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Coming soon…

Skype Approved Integrator

Platform Roadmap:

Web Service

Skype Technical Press

© 2007 by Skype. Commercially confidential. Slide 31

developer.skype.com

© 2007 by Skype. Commercially confidential. Slide 32

Top 10 2007 Skype Mashups video

https://developer.skype.com/press?action=AttachFile&rename=Skypeextrasvideo.zip

© 2007 by Skype. Commercially confidential. Slide 33

And the winner of the U.S. mashup category is…

JiWire Wi-Fi Companion for Skype

http://www.jiwire.com/skypebot-download.htm

© 2007 by Skype. Commercially confidential.

Thank you