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www.axis.com Global IP Surveillance Technology Trends Daniel Elvin Regional Business Development Manager Sept 3, 2015
www.axis.com
Global IP Surveillance
Technology Trends
Daniel Elvin
Regional Business Development Manager
Sept 3, 2015
www.axis.com
IHS Market Predictions – Network cameras resist commoditization trends
*IHS Top Ten Surveillance Trends 2015 - https://technology.ihs.com/api/binary/520143
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1. Manufacturers continue to innovate to
differentiate their product offering
2. Embedded analytics play an important role
3. Still much work to do with full compatibility for
WDR, low light, image stabilization and
bandwidth optimization
4. Larger installs still place great emphasis on brand
recognition and pay a premium for a trusted
brand
IHS Market Predictions – Network cameras resist commoditization trends
*IHS Top Ten Surveillance Trends 2015 - https://technology.ihs.com/api/binary/520143
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What is the
Next BIG Thing?
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Axis view of technology trends for video surveillance
> H.265 has consolidated in broadcasting
industry, and soon coming in surveillance video
> Product launches locally in China are expected
during 2015/2016
www.axis.com
Axis view of technology trends for video surveillance
> H.265 has consolidated in broadcasting
industry, and soon coming in surveillance video
> Product launches locally in China are expected
during 2015/2016
> But ... will require investment in new Video
Management Software (VMS) and hardware
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Axis view of technology trends for video surveillance
How can Axis solve
increased storage
needs already today? (without loosing video quality)
www.axis.com
www.axis.com
> More quality video, less storage
> Lowers bandwidth and storage on
average by more than 50%
> Important details are isolated and
preserved, while irrelevant areas are
filtered out
> Fully compatible with H.264
> VMS integration
> Available now!
www.axis.com
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Axis’ Zipstream Technology and H.265
Axis’ Zipstream
Technology H.265
Primary target use Surveillance Broadcasting
Bandwidth saving
dependent Scene dependent Generic
Bandwidth saving 10-90% 50%
To deploy Firmware upgrade New cameras,
VMS & Server
Cost Free-of-charge $$$$$
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Axis view of technology trends for video surveillance
> Automatic analysis of video
> Increased safety and security
> Improved operational efficiency
Camera Tampering
Cross Line Detection
Motion Detection
www.axis.com
Axis view of technology trends for video surveillance
> Automatic analysis of video
> Increased safety and security
> Improved operational efficiency
Camera Tampering
Cross Line Detection
Motion Detection
www.axis.com
Axis view of technology trends for video surveillance
¹ UITP Survey on Video Surveillance in Public
Transport May 2015
> UITP survey on analytics among its members¹
> Almost 50% of respondents interest in Analytics
> Clear Trend toward Real-Time Incident Detection
> Video surveillance is a Cross-Functional tool
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Evolving Trend of Edge Based Video Analytics
Heat mapping
License plate recognition
People counting
Audio Detection
Smoke Detection
Camera Tampering
Cross Line Detection
Motion Detection
Basic Video
Analytics work
well today
Trend towards
more advanced
analytics Loitering detection
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A clear trend for more Audio Analytics
> Aggression or panic
> Graffiti spray can
> Gunshot & explosion
> Car alarm
> Breaking glass
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Axis view of technology trends for video surveillance
Advantage of
Analytics at the
edge? AXIS Camera Application Platform
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Analyzing raw images Scalability
Bandwidth efficiency Processing power
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Technology trends for video surveillance
> Internet of Things
– Computers, Printers, TVs, Gaming devices
> Internet of Security Things
– Cameras, Door Entry Control, Speakers, Access Control, Lights, Viewing devices, Intrusion alarms, Smoke detectors etc.
> Internet of Everything
– Cars, People, watches, washing machines, temperature control
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50 Billion devices on Internet in 2020
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Technology trends for video surveillance
Internet of Security
Things already
today?
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> Open, IP-based door station
> Remote identification and entry
management
> Two-way communication
> VMS and SIP integration
> WDR and low-light performance
> PoE for easy installation
> Indoor and outdoor
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> Live or pre-recorded audio
> Internet of Things (IoT) device
> Enhances video surveillance
systems
> VMS and SIP integration
> Connects with just one cable
> Auto Speaker Test
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AXIS Q29 Series Temperature Alarm Cameras
Find the temperature of critical equipment
> Set temperature based alarms or monitor sites for hotspots
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Network cameras resist commoditization trends
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