September 14

PLUS

VOLUME 05 | ISSUE 07 | PAGES 48 | SEPTEMBER 2014 | RS. 20/-

www.smechannels.com

india’s first IT magazine for sme business

New Dell Workstations Deliver Outstanding Performance /08

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INSPIRED VIDEO SURVEILLANCE SOLUTIONS

What you need is what you get

Tyco Security Products brings to you the most comprehensive range of video surveillance solutions and accessories. These innovative solutions incorporate some of the smartest video technologies that money can buy. So, you don’t need to make any compromises – what you need is exactly what you get!

IP and Analog cameras, VideoEdge NVRs and victor VMS from American Dynamics enjoy a reputation for innovation, reliability and manufacturing excellence around the world. Feature rich DSC IP cameras that combine high performance with high affordability. exacqVision – an amazing VMS with its unrivalled scalability, inter-operability, functionality and affordability. You can also choose from a range of switchers, NVRs, HDVRs, keyboards, encoders, storage systems, multiplexers, monitors, and accessories to complete a truly inspired video solution.

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

IP, Analog Cameras & Accessories Storage & Matrix Solutions

Monitors

IP Encoders, Quads & Multiplexers Video Recorders & Management Systems

Tyco Security ProductsEmail: [email protected] www.tycosecurityproducts.com

Advts.indd 3 15/09/14 11:55 pm

Cyberoam Releases iView appliances /18


PLUS

VOLUME 06 | ISSUE 07 | PAGES 48 | SEPTEMBER 2014 | RS. 20/-

www.smechannels.com

SMAC(ING) IT UP

EDITORIAL

KARMA [email protected]

CLOUD, AN INEXORABLE FORCE, has taken over the word of technology today. It has become the ‘mother’ of all technologies. No business can bear fruits unless they kowtow to this inevitable force. Forget the large enterprise even SMEs too can’t remain untouched with it.

According to findings by SAP 90% of SMEs in India are of the opinion that cloud is important for furthering their business. Additionally, 87% of very ambitious Indian SMEs believe enterprise applications, analytics and mobile solutions will play an important role in achieving their ambitions.

The din over Cloud is pushing enterprises who want to go cheaper, faster into adopting the technology as fast they say can say “cloud”. However, there is one constraint the cloud adoption rate among the SMEs is still low.

As per Ernst & Young once SMEs become tech savvy they can propel the cloud adoption at a CAGR of 20 per cent between 2012-2016. It further announced that the total number of channel partners catering to SMEs in India increased by 10-15 per cent year-on-year in 2013, while the number of cloud channel partners increased by 25-30 per cent.

Not only this they are expected to play a pivotal role in the adoption of social, mobility, analytics and cloud (SMAC). Cloud gives the SMEs the flexibility to pay as per their need without spending too much on infrastructure. Social media has given SMES more cheaper and faster way to connect with the right customers at minimal cost. Mobility gives a plat-form to promote their brands and the right usage of analytics can help SMEs to improve business.

Once the SMEs understand the power of SMAC and incorporate it into their business strategies and harness it for their business growth can propel a new growth in this segment.

Lenovo S5000 Tablet

MY EXPERIENCE

OVERALL RATING

SPECIFICATIONS

Comes Weighing a mere 246 grams, the

S5000 is one of the world’s lightest 7 inch

tablet

FINAL WORDING

It’s a value for money tablet.

SME CHAT /41

SHREE VINAYAK: ”Matrix Positioning is Based on more”

SME CHAT /38

RIT: “Have Strengthened The Brand Equity”

LENOVO S5000 TABLET, designed for a new breed of users who adopt the latest trends, is one of the slimmest of all Tablets available in the market. This amazingly sleek and feather-light device, offers a striking laser-engraved ‘fabric-feel’ finish, which gives a great ‘grip’ so that the tablet stays firm in your hand. The 3D texture design and chrome-painted side trimmings of the S5000 are per-fect to make you stand out in a crowd.

Weighing a mere 246 grams, the S5000 is one of the world’s lightest 7 inch tablet that is perfect to showoff while on the move or slip into your handbag when not in use. Its five-finger multi-touch technology helps control apps, browse the web and play games in an effortless manner.

SME TREND /42

TP-Link: Making a Steady Progress

SME CHANNELSSEPTEMBER 2014

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SEPCOVER

STORY

Hiccups, but poised to Grow /26

The market is abuzz with a positive sentiment and it will definitely reflect on the structured cabling market.

Editorial ~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 04

Snippets ~~~~~~~~~~~~~~~~~~~~~~~~~~~ 08

Products ~~~~~~~~~~~~~~~~~~~~~~~~~~~ 44

more inside

SME CHATIDC India /36“SMB Can Act as a catalyst to UCaaS Adoption”

RiT Technologies /38“Have Strengthened The Brand Equity”

Shree Vinayak /41”Our key strengths is our well trained team”

SME TRENDSTranscend /32Focussing On Apple Solutions

TP-LINK /42Making a steady progress

Dell /40Pushing Mobility

SME BIZEpson /34Taking on the Printer Market with Ink Tank

contentsVOLUME 05ISSUE 07 2014 Publisher: Sanjib Mohapatra

Editor: Sanjay Mohapatra

Associate Editor: Karma Negi

Sub-Editor: Manali Misra

Executive Editor: Smruti Chaudhury

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MAIT to Bring SMEs into MainstreamWith an aim to create awareness among SMEs about the various initiatives, policies and schemes by the government, MAIT, the apex body for India’s IT hardware,

training and R&D services sectors, in association with the Ministry of CIT and Ministry of MSME organized “MAIT ICT SME Conclave – 2014”in Noida.

It aimed to equip the SMEs to prepare themselves thoroughly for evaluating the business opportuni-ties and take necessary actions in developing their enterprises with

Dell Indialaunches new mainstream and performance tower and rack workstations, the Dell Precision Tower 5810, Tower 7810, Tower 7910, and Rack 7910, designed to address the critical requirements of customers in compute-intensive fields such as engineering, manu-facturing, and media and entertain-

ment. Updated with Intel’s latest Xeon processors, DDR4memory, next-generation graphics technol-ogy from NVIDIA and AMD, and doubling the amount of memory from the previous generation, these powerful, scalable systems are optimized and independent software vendor (ISV) certified to

run the most demanding applica-tions. In addition, Dell is releasing a new version of the Dell Precision Optimizer v2.0, which auto-matically configures workstation settings to maximize application performance.

“From powering the designs of a leading surfboard maker

to enabling the complex visual effects created by Academy Award-winning studio Framestore, Dell Precision customers depend on powerful workstations to help create beautifully complex projects,” said Andy Rhodes, global executive director for Dell Precision workstations.

the help of IT to achieve business goals. MAIT has also introduced a website catering to the various information needs of the SMEs.

Speaking at the conclave Anwar Shirpurwala, Executive Director, MAIT, said, “The initiative of the new Government is extremely encouraging, especially its focus on the manufacturing sector. However, what is needed is a clear roadmap for implementation. Through this conclave we are socializing government schemes to SMEs and are helping them to leverage it for manufacturing.”

Some of the issues discussed at the conclave were related to training of the manpower and skill development, funding procedures, setting up of electronic manufactur-ing clusters and various schemes for supporting SMEs in the sector.

Rahul Gupta, Chairman, SME Chapter, MAIT, said, “To brand itself as a premier IT & manufactur-ing hub at a global level, Indian Government needs to create an exclusive ecosystem across all industry verticals so that the busi-nesses can build and grow the entire value chain required to come up for excellent results.”

New Dell Workstations Deliver Outstanding Performance


8

SNIPPETSfor more log on to smechannels.com

PRODUCT | CHANNEL | CONSULTING | SERVICES

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Information Security Spending to Grow Worldwide spending on information security will reach $71.1 billion in 2014, an increase of 7.9 percent over 2013, with the data loss prevention segment recording the fastest growth at 18.9 percent, according to the latest forecast from Gartner, Inc.

According to Gartner, the increasing adoption of mobile, cloud, social and information (often interacting together) will drive use of new security technology and services through 2016.

“This Nexus of Forces is impacting security in terms of new vulnerabilities,” said Gartner research director Lawrence Pingree. “It is also cre-ating new opportunities to improve effectiveness, particularly as a result of better understanding security threats by using contextual information and other security intelligence.”

Pingree said that the bigger trend that emerged in 2013 was the democratization of security threats, driven by the easy availability of malicious software (malware) and infrastructure (via the underground economy) that can be used to launch advanced targeted attacks.

“This has led to increased awareness among organizations that would have traditionally treated security as an IT function and a cost center,” said Pingree.

“No longer can decision makers

ignore the potential that big data and

cloud solutions can impact their business

outcomes,” ARUNA TELANG,

MANAGER, CONSULTING SERVICES – ASIA, SKILLSOFT.

MY POINT

Konica Minolta has opened a new office in Chen-nai, India. Located at Nungambakkam the new office will be better equipped to handle the needs of our Tamil Nadu based customers and partners announced the press release..

Konica Minolta has branches in Delhi, Hyder-abad, Mumbai, Kolkata, Bangalore and Chennai is the latest addition into the Tamil Nadu region and aims to cater to the Southern part of India. The advantageous location of Chennai will help to offer their expertise in this region. Konica

Minolta assures to offer quality services to customers and help realize their potential.

Speaking on the occasion Yuji Nakata, MD, Konica Minolta Business Solutions India Pvt Ltd., said, “We had our customers and channel part-ners in mind, the decision to open a new branch in Chennai will help us strengthen our presence in the India market specially in southern India, with the most up-to-date technological offerings, is an exciting step to provide our loyal customers the most modern technological experience.”

AMD Ropes-in OCZ for Radeon SSDsAMD has entered into a new technology partnership with OCZ Storage Solutions – A Toshiba Group Company, for AMD Radeon-branded Solid State Drives (SSDs). Now users can purchase the AMD Radeon R7 Series SSDs in 120GB, 240GB or 480GB capacities from their favorite online retailers.

The AMD Radeon R7 Series SSDs are an excellent choice for gamers looking to upgrade their system’s overall responsiveness with an economical solution that puts performance and reliability front and center announced the press release. “The AMD Radeon brand is synonymous with performance and quality amongst PC gamers,” said Roman Kyrychynskyi, director of memory, AMD. “With the new AMD Radeon R7 Series SSDs powered by outstanding OCZ Storage Solutions IP, we bring that reputa-tion to the SSD market with a series of drives that offer an ideal combination of performance, reliability and affordability—great for gamers building or upgrading a rig.”

Avaya Recognized as Leader in UC Space

Avaya has been positioned in the Leaders Quadrant in the Gartner Magic Quadrant for Unified Communications* for 2014. This is the sixth consecutive year that Avaya has been placed in the Leaders Quadrant and recognized as an industry player in the unified communications (UC) and collaboration space.

For the Magic Quadrant, Gartner evaluates vendors along an axis of Ability to Execute – the proven efficacy and the success of their vision, and Completeness of Vision, which is a demonstrated articulation of roadmap, future customer needs and market direction. Gartner assigns vendors to the Leaders Quadrant based on having a full UC offering and a strong market presence and demonstrating success in the field. They have a strong presence in related markets to expand their footprint in UC. These vendors and their channel partners have experience delivering UC to a broad range of enterprise types and into most geographic regions.

The Gartner report states that midsize and enterprise UC market are now in the early mainstream adoption phase with best practices for deployment and end user adoption maturing.

Konica Minolta Opens Chennai Office

NETGEAR Simpli-fies Data Backup and RecoveryNETGEAR has released ReadyRECOVER, a new addition to its ReadyDATA unified storage (NAS/SAN) platform. It is a backup appliance built to run exclusively with the ReadyDATA family of storage appliances. With ReadyRE-COVER, small and medium-sized businesses (SMBs) are able to create full backups of servers, desktops and laptops every 15 minutes that can be independently used to quickly and reliably restore files, folders, databases or systems to any platform, physical or virtual announced the press release. For the first time, businesses can confidently back up their data forever, without ever needing inefficient and time-consuming periodic full system backups.

ReadyRECOVER integration of the ReadyDATA storage appliance with award-winning ShadowProtect backup and disaster recovery software from StorageCraft Technology Corporation results in each incremental snapshot functioning as a full recovery point, but consum-ing a minimal amount of storage space.


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Dell’s CSB Segment Helps Retain the Pole PositionDell India’s strategic initiatives launched by the Consumer & Small Business (CSB) in Q2 has helped maintain its No.1 position with a 20.2% (units) and 25.9% (revenue) share in Q2CY2014, according to the International Data Corporation (IDC).

This leadership position comes as a reaffirma-tion of Dell’s aggression in becoming a ‘brand of choice’ for consumers and entrepreneurs as it strengthens focus on the India Consumer and Small Business market announced the press release. The path of sustained achievement charted by Dell has been a result of its consis-tent growth over the last few quarters. In the Consumer & Small business segment, Dell saw a growth of 6.4 percent point Y-o-Y in the segment. Dell CSB business grew 33.7% y-o-y even while the industry de-grew at 9.1%.

MAX SECURE ENTERS KOLHAPURNNR IT Solutions conducted a dealer training cum partner meet for the promotion of Max Secure Antivirus products in Kolhapur region along with its Regional Distributor M/s Purvaja Infotech on August 09, 2014.

In this meet, Max Secure 2014 was officially launched followed by technical training session for its elite partners which was attended by more than 50 elite partners announced the press release.

This was the third dealer meet conducted by NNR It Solutions within Maharashtra.

At this event Jagannath Patnaik, CEO, NNR IT Solutions, announced the scheme of ‘Bangkok trip’ to partners who clock Rs. 1 lakh business for volume partners, 8 grams Gold for partners clocking Rs 90,000 business and even smaller partners who do business of Rs 5,000 can take home 0.1 gram Gold / goodies plus an attractive Max Secure Back Pack.

Patnaik commented, “Kolhapur is one of our focus market areas for us. To promote Max Secure in Kolhapur we have especially tied up with Tomato FM to do mass promotion locally through Radio. We have also appointed ground sales force to help in secondary sale.”

Deshpande Foundation to Nurture StarupsDeshpande Foundation and Microsoft Ventures in India have partnered to launch Sandbox Startups, an incubator focused on nurturing startups in tier two and three cities of India.

Naveen Jha, CEO, Deshpande Foundation, said, “Sandbox Startups is aimed at providing a launch pad for aspiring entrepreneurs in tier two and three cities so that they can validate their business ideas, sharpen business acumen, develop products and launch solutions to the market. Innovations by startups groomed under the program will add vibrancy to the ecosystem from those at the bottom of the pyramid.”

Rajinish Menon, Director, Microsoft Ventures in India, said, “Our partnership with Deshpande Foundation aims to engage with entrepreneurs from smaller towns at every stage of their journey from ideation to maturity.”

India PC Market Sees an UpsurgeThe overall India PC shipments for Q2 2014 stood at 2.55 million units i.e. a substantial quarter-on-quarter growth of 23.6% over Q1 2014 and year-on-year drop of 27.8% over Q2 2013. The market remained upbeat buoyed by business purchases, as well as channel intake of low priced PCs at the end of the quarter.

The commercial PC segment emerged stronger against expected performance with 1.38 million units shipped in Q2 2014 with a quarter-on-quarter growth of 34.5% over Q1 2014. A clear mandate in elections signalled a mark of recovery in the economy. Against last calendar year, business prospects are expected to remain moderately better in the coming six months. The Overall consumer PC market recorded 1.16 million units, a quarter-on-quarter growth of 12.8% over Q1 2014.

Sify Bags Golden Peacock AwardSify Technologies has been awarded the prestigious Golden Peacock Award for the year 2014. The Golden Peacock Awards are held annually to recognize and encourage best management practices that accelerate an organization’s improvement. The applications for Golden Peacock Awards are assessed at three levels by independent assessors and finally by a Grand Jury. This year, the awards jury was headed by Justice (Dr.) Arijit Pasayat, former Judge, Supreme Court of India.

Microsoft Simplifies Cloud Adoption for SMBsSMBs in India will now be able to purchase Microsoft Azure cloud platform from their local IT partner. Microsoft has made this possible by making Azure available in the open licensing catalogue for India.

“ By making Azure available through local partners, we are further helping India’s SMBs secure the great benefits of cloud computing”, said Meetul Patel, General Manager, Small and Midmarket Solutions & Partners, India.

Indian Girl wins the Kaspersky TestKaspersky Lab and Mensa are delighted to announce the winner of the Global Think Test challenge, a series of online brain games, quizzes and puzzles launched in early August 2014. Dr. Swetha P. Jain from Chennai, India got the highest score in the shortest time and became the Kaspersky Global Think Test Champion.

The winner, along with the other thousands of participants from all over the world, had a great opportunity to hone her combination and calculation skills in the Brain Training Zone. In the end more than 35,000 people signed up to compete for the grand prize of US $25,000.


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SINGAREN SELECTS SDN-READY BROCADE ROUTING CORESingapore Advanced Research and Education Networkhas taken the wraps off the SingAREN-Lightwave Internet Exchange (SLIX), a 100 Gigabit per second (Gbps) community network with a Brocade MLXe-4 router at its core.

SLIX delivers one hundred times more capacity than SingAREN’s previous generation of network infrastructure, providing stronger support for complex, data- and bandwidth-intensive research in areas such as genome and meteorological studies. In addition, the MLXe-4 core router provides a clear path for the use of Software-Defined Networking (SDN) in SLIX’s network.

The new network includes a dedicated dual fiber-optic ring – capable of supporting multiple 100 Gigabit Ethernet (GbE) links – that provides a resilient backbone connecting Singapore’s key research and education sites. This opens up new possibilities as a test-bed for the Singapore research and education community, extending database mirroring services, bilateral disaster recovery, high-performance computing federation and shared services, high volume peering with content data networks, and other value-adding services.

“I am happy to announce the launch of the SLIX project with its 100 Gbps resilient backbone,” said Professor Francis Lee Bu-Sung, President of SingAREN. “SingAREN is again pushing the envelope of technology to provide high-speed connectivity and services that meet the needs of the research and education community. We see Brocade as a key technology partner to meet the challenges of building an agile, scalable, high-speed network infrastructure and Internet exchange point.”

EXECUTIVE MOVEMENT

Smartlink has appointed Jayesh Kotak as its vice president for the product marketing department at their corporate office in Mumbai.

Cyberoam has roped in former WatchGuard Country Manager Mohit Puri as its new head of pre-sales for India & SAARC.

Xerox India has appointed Balaji Rajagopalan as the new Executive Director-Technology, Channels and International Distributor Operations, Xerox India. He

replaces Vipin Tuteja.

MAIT has appointed SR Vijay Shankar, Head of Government Affairs, Karnataka & Corporate Affairs Group Marketing for Intel Technology, South

Asia from Bangalore as the Chairman of its South Chapter.

POSITIVE SENTIMENTS AND ELECTIONS HELPS INDIA SERVER MARKET GROWACCORDING TO INTERNATIONAL DATA CORPORATION (IDC) SERVER MARKET IN INDIA GREW BY 9% IN TERMS OF UNIT SHIPMENTS QUARTER-ON-QUARTER IN Q1 2014 AS AGAINST Q4 2013.

VENDOR MARKET SHARE IN UNITS

IDC Asia/Pacific Quarterly Enteprise Server Tracker, June 2014

RiT Brings Advanced Fiber Optic Cabling Solution RiT has launched Xlight range of advanced Fiber Optic cabling solutions in India.

The Xlight high-performance product line includes a wide range of patch panels, patch cords, indoor & outdoor cables, adapters and connec-tors; as well as a range of High Density solutions. RiT Technology’s Xlight high-density fiber optic patch panels are space efficient, easy to install and are available in single-mode & multi-mode and 288, 120, 96 and 48 fiber models.

“We are expanding our fiber optic product-line in the Indian market in order to address the growing demand for high-speed network infrastructure,” said Motti Hania, President and CEO, RiT Technologies. “The fiber optic cabling market in India is witnessing a higher than aver-age growth with strong demand from datacenters and residential complexes (FTTH). The rising use of HD video, high-quality voice & data services and remote access of applications will drive the demand for fiber optic cabling solutions in the coming years and the RiT range of fiber cabling solutions is geared to answer this demand,” added Hania.


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neoteric to have ‘Chai’ with Mad-urai Channelneoteric will be continuing with its focussed channel activity, ‘Chai with Channel’ on the 5th of September in Madurai. The event will offer train-ing and a hands-on experience of the leading-edge product range from Cybernetyx to the partners, over a Chai session.

This will be the seventh edition of the Chai with Channel series conducted this year. The earlier ones conducted in Chennai, Nashik, Kolhapur, Indore, Nagpur and Bengaluru received a great response from partners in the respective locations. There will be live demonstrations and discussions on how businesses can prosper with Cybernetyx’s superior Whiteboard & Digital Classroom Solutions.

The event will address the on-the-spot queries of the partners.

Software Non-Compliance Top Concern Among CIOs: BSABSA | The Software Alliance, has released its latest survey report titled, “Software Asset Management - Processes, Practices and Plans”, conducted among 300 CIOs in India. Commissioned to the business intelligence firm - International Market Assessment India (IMA India), the survey focuses on CIOs’ top concerns and views on Software Asset Management (SAM) and its state of adoption in India.

“Today software is embedded in the DNA of a company and keeps companies agile. It is imperative that CEO’s understand their software assets and leverages it effectively to drive value and productivity”, said Yolynd Lobo, India Director, BSA. “A comprehensive SAM program reduces risks, ensures compliance and drives better control of the eco system in the organization”.

India Tablet Market Recuperates

India tablet market indicated early signs of recovery in Q2 2014 after taking a sharp hit in the past couple of quarters. According to Interna-tional Data Corporation (IDC), tablet market shipments in India stood at 0.86million (mn) units in Q2 2014 i.e. a quarter-on-quarter growth of 9% over Q1 2014.

“This recovery was fuelled by multiple factors. Business sentiments have shown improvement post elections and near term prospects are antici-pated to remain better too. Further, traditional PC OEMs have started making big inroads in the tablet market and most of this success is led by leveraging their vast expanded reach through multiple distribution points,” said Karan Thakkar, Senior Market Analyst, IDC India.

Operating System: Android continues to be the most preferred Operating system. With 89.6% market share Android is expected to sail above 80% mark over the next few years. Windows OS is gaining ground too. However, much of these volumes are currently being driven by the spurt in enterprise buying.

ASUS has launched the RT-AC87U, the world’s first AC2400-class dual-band 802.11ac wireless router with a four-transmit, four-receive (4x4) antenna configuration. This stunningly-designed, easy-to-use router is also the first in the world to employ multi-user MIMO (MU-MIMO) technology. Combined with ASUS AiRadar universal beamforming, adaptive Quality-of-Service (QoS), plus AiProtection with exclusive Trend Micro security, RT-AC87U is expertly-engineered for outstanding performance and coverage in today’s multi-device households. Offering 5GHz speeds that are faster than wired Gigabit Ethernet, along with class-leading 2.4GHz speeds and reliable multi-floor coverage, RT-AC87U is the perfect choice for discerning users with busy multi-device home networks who need extreme coverage, lightning-fast performance, rock-solid stability and total peace of mind.

ASUS unveils-Dual-Band

Gigabit Wireless Router

AOC BRINGS TOUCH MONITOR FOR B2B, SOHO AOC has launched e2060Vwt, 19.5” wide touch monitor especially targeted for the B2B, SOHO and home entertainment segment. The monitor has a one point touch function with optical solution for user-friendly computing experience and is priced at Rs. 10,490.

During the launch, Shalini Pandey, Sales Director AOC Monitor Business, said, “Touch is the big thing in today’s technology space. We strongly believe e2060Vwt will be the harbinger of the transformation from the typical CCFL monitors. Its excellent image production, style and touch performance will soon win many hearts.”

The e2060Vwt comes in a very stylish photo-frame design and the polished cabinet adds to its elegance. It comprises an innovative TN panel with a brightness of 250 cd/m², a typical contrast of 1000:1 and a fast response time of only 5 milliseconds. High Dynamic Contrast Ratio of 20,000,000:1 displays darker images with more depth and detail. With Microsoft Windows 7 and Windows 8(No Logo) compatibility the monitor gives a fair chance to use the touch features for user’s corporate or entertainment requirements. Presenting immaculate images in widescreen 1600 X 900 resolution, the AOC e2060Vwt monitor displays amazing clarity and detail for work-ing, gaming, or enjoying the latest in multimedia entertainment.

The monitor has a one point touch function with optical solution but users can perform two point touch applications for gestures like zoom in/out, rotation, expansion, swiping etc.


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CeBIT India Roadshows Kicks-off in KarnatakaHannover Milano Fairs India Pvt Ltd (HMFI),the Indian subsidiary of the Global JV Company HMG (Hannover Milano Global), has commenced the CEBIT India Roadshows.

The CeBIT India Roadshows were inaugurated by Shri Shivanagowda Rudragowda Patil, Minister for Infrastructure, Information Technology, Biotechnology, Science And Technology, Planning And Statistics, Planning And Statistics, Government of Karnataka. The event was attended by all district level associations representing the IT industry of Karnataka including EITA, DDAIT, DEALiT, MITDA, Gulbarga IT Association (GITA), Shimoga IT Association (SITA), and AIT Bagalkot.

Cyberoam Releases iView appliancesCyberoam has released its next-generation reporting series of iView appliances – iView NR, for Enterprises and MSSPs. The iView appliances offer centralized logging and reporting of Cyberoam network security appliances, along with other UTMs and NGFW appliances, routers, switches, and devices deployed across multiple locations. To meet the next-generation logging and reporting needs, the iView NR appliances are built using a powerful hardware that enables faster data processing and log indexing along with more logs storage per day. The appliances provide high-capacity storage and longer data retention, helping Enterprises and MSSPs in compliance management and forensic analysis and come with a new software architecture.

Says Mr. Abhilash Sonwane, Sr. Vice President – Technology & Products, Cyberoam, “The iView NR logging and reporting appliances are designed for faster data processing with support for more events per second, higher storage capacity enabling longer data retention, more logs storage per day. Moreover, the new software architecture improves performance besides offering a smarter UI”.

DIGESTWD MY PASSPORT ULTRA ANNI-VERSARY EDITIONTo commemorate the 10th anniversary of its My Passport line of portable external hard drives, WD, a Western Digital company, is introducing a sleek new design for the world’s most popular external hard drive lines.

More than 60 million My Passport drives have been sold in the past 10 years, providing approximately 42,000 petabytes of content protection for consumers worldwide.

My Passport Ultra - Anniversary Edition drive is anticipated to be available in India in limited quantities by the end of September 2014. My Passport Ultra - Metal Edition 1 TB drive has an approximate Manufacturer’s Suggest Retail Price (MSRP) of INR 6,500 and 2 TB has an approximate MSRP of INR 11,000. Both drives will offer a regional 3-year limited warranty.

SMARTLINK DUAL BAND WIRE-LESS ROUTER Smartlink under its brand DIGISOL has released the next generation AC750 wireless dual band broadband router - DG-BR4400AC.

It is a Dual Band Wireless Router with speed supporting up to 733Mbps and two separate LEDs indicating 2.4GHz & 5GHz frequency bands for easy identification of the connected wireless network.

Smartlink’s DG-BR4400AC router’s dual band is an effective solution that helps for better performance of the network announced the press release. Also, the router’s inbuilt gigabit Wi-Fi speed allows faster download of content and quick streaming of large video and music files.

ESY WI-FI STREAMING DEVICEESY INDIA launches ESYCAST, a WiFi HDMI device for streaming the content from your mobile, Tablet or PC to your HDTV or a projector.

The device is thumb sized and easily gets plugged in through the HDMI port of TV. The device is portable enough and fits into your pocket. ESYCAST acts as wireless bridge between your mobile and TV. You can stream the photos, Videos and games from your mobile and also can watch online news & movies.

There are 2 models and the MRP for the entry level is Rs. 3495 that comes with one year war-ranty. ESYCAST will be available in all leading IT, Consumer Electronics and Telecom retail outlet and also in online.

ENRG SHOWER SPEAKERSENRG launches its first wireless Shower speak-ers. The speaker gives you the freedom to play music, skip songs, increase/decrease volume, and answer phone calls all while enjoying your shower.

Delving a bit deeper into its technicality, ENRG has inserted Bluetooth tech inside the shower head, in dual channel, so that one can connect to the music easily. Thus, the only thing which is required to be done is turn on the Bluetooth and music player on your cellphone which would allow the shower head to instantly auto-induce and receive the signal. One of the most striking features of the speaker is that it is capable of receiving signals within 10 meters.

SAP Flagged off Bus RoadshowSAP India unveiled the SAP Innovation Express - a first of its kind pan-India bus roadshow that will help Indian enterprises gain more insights into the power of SAP solutions and services to achieve business excellence. Aimed to support Indian enterprises across 12 cities and towns that are the key SME hubs of India, SAP Innovation Express will provide hands on experience of SAP Solutions designed specifically to meet the needs of SMEs. It will engage SMEs through specific break-out sessions containing live demonstrations of simple, industry-relevant and affordable SAP solutions, customer implementations and testimonials including partner discussions. Customers who board the innovation express can witness real time demos of SAP offerings and consult the SAP leadership team to learn more about it on the spot. The multi-city tour of SAP Innovation Express aims to empower SMEs to adopt brand new innovations in cloud, mobility, analytics, etc.

Gigabyte Z97X-UD7 THGigabyte’s GA-Z97X-UD7 TH is a part of its new 9 series motherboards, which are based on the Intel Z97/H97 chipsets. It comes with the next generation Intel 97 Express chipset and Intel socket 1150, supporting 4th Generation Haswell, Haswell Refresh, Devil’s Canyon processors and also, the 5th Generation Broadwell processor.

Among its most attractive features are the Dual Thunderbolt 2 ports that allow you to simultaneously connect as many as 12 devices, in addition to three digital displays. Each of these ports supports utmost data transfer speeds, with simultaneous bi-directional data transfer potential of up to 20 Gbps. This means you can transfer a complete HD 1080p movie within seconds.

GA-Z97X-UD7 TH also features a special PCIe expansion card, ensuring amazingly fast connectiv-ity, thanks to its support for the latest 802.11ac and Bluetooth 4.0 standards. While its desirable features, GA-Z97X-UD7 TH gives maximum system control to Do It Yourself (DIY) PC Users.


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*Product features may vary by model. *Motherbaord models may vary based on local distribution. www.gigabyte.in

Motherboards

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GIGABYTE TECHNOLOGY (INDIA) PVT. LTD. Website: www.gigabyte.in; Toll-Free: 1800-22-0966; www.facebook.com/GIGABYTEindia

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Epicor is Top Mid-market ERP VendorEpicor ERP Awarded Best Overall Value and Scores Highest on ERP Value Index Providing “More Bang for the Buck” than the Average Vendor

Epicor’s next-generation enterprise resource planning (ERP) solution has been listed as a Champion and awarded Best Overall Value in the new Midmarket ERP Vendor Landscape published by Info-Tech Research Group.

The research firm evaluated ten products in the ERP market, including Epicor ERP, focusing on those vendors that offer broad capabilities across multiple platforms and that have a strong market presence and/or reputational presence among mid and large-sized enterprises.

In the report, Epicor maintained the highest Info-Tech Value Score of the vendor group evalu-ated, achieving 100 on the ERP Value Index.

IBM x86 M5 Servers Offer Higher EfficiencyIBM introduced its M5 portfolio of x86 servers, delivering new innovations in security, efficiency and reliability that clients need for mission-critical applications.

The new M5 servers combine high performance with built-in security, efficiency, and reliability, sup-porting a wide range of enterprise workloads and computing environments, from infrastructure basics to cloud computing to big data and analytics. The portfolio includes highly configurable models of rack and tower servers, dense systems, blades and integrated systems to help clients address pressing business challenges in the data center and in the office.

“Clients need to support more demanding workloads with limited budgets while dealing with increasingly sophisticated attacks on their infrastructure,” said Siddhesh Naik, Country Manager, System x, IBM India and South Asia. “Our new M5 servers are designed with the long-standing heritage of IBM innovation to support these enterprise applications with the high security, efficiency and reliability they require.” In addition to System x innovations, the new servers come with all the latest industry-standard features, including Intel’s new Xeon E5-2600 v3 processors, and up to 1.5 terabytes of faster, energy-saving TruDDR4 memory.

VMware vCloud Air Network ReleasedVMware has released the VMware vCloud Air Network to provide greater choice and flexibility to businesses looking to capitalize on the advantages of hybrid cloud.

As the world’s largest network of validated cloud services based on VMware technologies with more than 3,800 VMware Service Provider partners in more than 100 countries, the VMware vCloud Air Network represents an evolution and expansion of the company’s VMware Service Provider Program (VSPP) announced the press release.

“We continue to see tremendous momentum for VMware vCloud Air as more and more businesses look to capitalize on the undeniable operational and economic benefits of hybrid cloud,” said Bill Fathers, executive vice president and general manager, Hybrid Cloud Services Business Unit.

“The VMware vCloud Air Network represents another key element of our cloud strategy – enabling customer choice and flexibility to find the ideal, local cloud service based on industry leading VMware technology. Our customers can focus their resources on growing their business, knowing that by using VMware vCloud Air or one of our vCloud Air Network partners, their IT team can seamlessly.”

NetApp Concludes Xcelerate2014NetApp, in association with Avnet and Reding-ton, recently concluded Xcelerate 2014. With a goal to help partners focus on changing customer needs, the event served as a platform to help equip, enable and enhance partners’ skillsets to gauge market requirements and play the role of strategic advisors. This years’ edition focussed on the vast opportunities that cloud offers as a consumption model and how NetApp, along with its partners, can collaborate to help enterprises accomplish more with cloud.

The summit delivered insightful content, provided an opportunity for NetApp’s partners to connect with exceptional speakers and enabled networking opportunities. NetApp addressed various challenges faced and opportunities for channel partners with respect to the growing cloud market. The event was attended by a total of 70 partners- Global SI’s, RSI’s, Distributors, VARs & OEMs that included Wipro, Tech Mahindra and Locuz. It offered partners a host of sessions conducted by some of the industry lead-ers on opportunities in the cloud space and how NetApp continuously provide solutions to cater to some of the very pertinent needs of customers pertaining to their cloud strategy.

Xcelerate was an excellent platform for NetApp and our partners to connect with each other simultaneously addressing the common issues faced by both the entities.

Linksys Appoints neoteric as National DistyLinksys has appointed neoteric infomatiquelimited as its National ‘Connectivity Partner’ for Channel (Non-Large Format Retail) Business for its complete range of world-class data networking hardware products & solutions that include wired & wireless routers, Ethernet switches, VoIP equipment, wireless internet video cameras, power line network adapter, network media hub, audio visual products, network storage systems, network accessories and wireless USBs.

This tie-up between neoteric and Linksys will definitely open up a whole new horizon of opportunities for both!”

Commenting on the same, Sunil Khetan, Deputy General Manager -neoteric infomatique ltd., said, “We are glad to join hands with a global player like Linksys; Linksys will be an integral part of the portfolio of our focused Consumer & Business verticals. This tie-up has given us an opportunity to offer superior user experiences and network management functionality to Indian customers through Linksys’s high-performance and wide range of value-for-money products. Through our pan-India presence and commitment to excellence, we look forward to making this partnership a highly successful venture! ”

Sunil Khetan, Deputy

General Manager -neoteric

infomatique


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Advts.indd 8 16/09/14 12:05 am

Godaddy Completes Two Years in IndiaGoDaddy completes its second year of operations in India. The company has already exhibited phenomenal success in the market. Providing stellar customer care is at the core of GoDaddy’s global strategy.

“With millions of small businesses forming the backbone of India’s economy, it is a very exciting market for us. We believe small businesses will continue to drive Internet penetration in India, and we will continue to make the Web relevant for them,” said Rajiv Sodhi, Vice President and Managing Director, GoDaddy India. “We are focused on educating Indian small businesses on the benefits of getting online and providing them with best-in-breed, affordable solutions to take their business to the next level and offering superior customer care to help guide them through the process.”

GoDaddy has increasingly localized its products to cater to the specific needs of SMEs.

Matrix at INTEROP 2014 MumbaiMatrix Comsec participated in technology exhibition INTEROP during September 4 - 5, 2014. During INTEROP Matrix showcased showcase its cutting-edge range of business VoIP solutions. This includes VoIP Gateways for POTS, GSM and ISDN PRI networks, Converged Voice & Data Solution for Small Offices and Branch Offices and Business Phone Systems.

Major highlight from Matrix were NAVAN CNX200 – Office-in-a-Box Solution. NAVAN is suitable for all small offices, start-up businesses and branch offices, offering all integrated IP-PBX, Data Router, Wi-Fi, GSM FCT, VPN and Firewall features. It delivers advance business solutions such as IP telephony, high-speed internet, SIP Trunks, wireless access, data networking, Android/iOS smartphone mobile extension and virtual private networking from a compact and converged platform.

“This unique all-integrated approach eliminates the need to buy racks of equipment and avoid multiple vendors lock-in. It is a future-proof investment which saves maintenance/repair costs and hiring expensive IT staff to support multiple devices,” said Dhaval Bhagora, Product Manager – VoIP/IT Products. In addition to this, Matrix will showcase its latest range of VoIP Gateways. With the influx of SIP Trunks in Indian market, service providers such as TATA and Airtel are all geared up for the revolu-tionary SIP Trunking also known as IP based PSTN service. Matrix has field-proven and reliable range of VoIP Gateways for POTS (CO), GSM/3G and ISDN PRI networks interoperable with SIP trunks of these service providers and leading PBXs, Centrex, Soft switches, Hosted telephony solution providers.

Barracuda Offers Data Protection PlusBarracuda Boosts Storage Portfolio with Acquisi-tion of C2C Systems and Added Support for Application Availability, Workforce Productivity and Mobility

As part of this initiative, Barracuda is launch-ing several major enhancements and new releases across its portfolio of cloud-connected backup, archiving and productivity solutions.

“Today’s modern workplace is more virtual-ized, cloud enabled and mobile. One of IT’s biggest challenges is to ensure business applica-tions are up and running – promoting applica-tion availability, productivity and collaboration – often with limited time and resources,” said Rod Mathews, GM Storage at Barracuda. “Protecting the modern workplace demands a new way of thinking. Data Protection Plus enables and accelerates the use of virtualization, cloud and mobile technologies, and represents the latest innovation across our storage product line. Barracuda continues to make it easy for our customers to access, retain and share their critical information.” “Barracuda’s approach to the cloud not only helps ensure our data is protected from a disaster, but also provides excellent accessibility to our workforce,” said Shawn Evans, IT Manager at SaulsCare, a Barracuda Message Archiver customer and healthcare organization based in Southwest Florida.

TUSHAR SIGHAT BAGS ‘CEO OF THE YEAR’ TITLED-Link’s Tushar Sighat was honored & conferred with the title of ‘CEO of the year’ at the recently concluded ‘CMO Asia - World Brand Congress 2014’ held in Singapore.

Hosted by CMO Asia, the 23rd edition of World Brand Congress was held recently at Pan Pacific, Singapore. The theme for World Brand Congress 2014 was “Brands That Last: Role Of Sustainability In Innovative Branding”.

“I am humbled by this honor & accept it on behalf of the entire team at D-Link, as it’s been a collaborative effort. Here I would also like to appreciate the contribution of our business associates. The journey so far has been fruitful with experiences that will accelerate further growth. With India marching towards a new digital age, D-Link is committed towards enabling this new trend & facilitating internet penetration in every nook and corner of the country,” said Tushar Sighat, Executive Director and CEO, D-Link (India) Ltd.

Tushar was honored for his remarkable career in ICT industry spanning more than two decades. Under Tushar’s able leadership, the growth story of D-Link (India) Limited in the last four years has been phenomenal announced the press release. The net sales of D-Link has sky rocketed - Rs. 128 Cr. in FY 2010- 11 to Rs. 487 Cr. in FY 2013-14.

Tushar Sighat, Executive Director and CEO D-Link (India) Ltd.

PowerSafe Gets Accredited with ISO 9001:2008PowerSafe, power brand by Kunhar Peripherals, has bagged the ISO 9001:2008 certification for the quality of processes followed for sales & services of its products. The certificate is awarded for the poli-cies and practises followed by PowerSafe for its customer’s interest.

The team at PowerSafe assists the customer’s right from pre-sales stage while selecting the right prod-uct/solution, site preparation, timely quotation, timely installation and commissioning to after sales service like maintaining TAT etc. and is performed as per norms decided. Also at every stage feedback is taken, data recorded and corrections are made wherever needed.

Bharat Mehta, Head PowerSafe Division, said, “We hope this certification helps us in growing and spanning our reach across these 2 verticals.”


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Advts.indd 9 16/09/14 12:05 am

Advts.indd 10 16/09/14 12:05 am

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Indian cities are all set to become ‘smart’ as the new Narendra Modi regime wants to take the city living to a whole new level where utility services are available round the clock. But this requires a huge

infrastructure support connected through a strong backbone of cabling network. Therefore, structured cabling market is likely to go through a major transition. As per market-intelligence organization BSRIA by 2020 the total structured cabling market will exceed $8 billion. Enterprises are focussing on implementing best-of-the-breed technologies to deliver differentiated capabilities. “Post the recent general election in the country, the new government’s initiative towards build-ing smart cities & emphasis on digitization has resulted in a positive market sentiment for cabling industry,” says Shailesh S. Bhayade, VP (Struc-tured Cabling Business), D-Link (India) Limited, “Recent market reports also suggest that the cur-rent market size is poised to touch nearly Rs. 1500 crore with an anticipated growth of 20-25% in years to be followed. Hence moving forward there

will tremendous growth opportunities in this segment with huge investments coming in from government sector.”

“We also see a need to address the growing complexity of network and cabling environments and the needs of geographically distributed orga-nizational networks,” says David Shalts, Regional Sales Director, RiT Technologies.

The rising use of HD video, high quality voice & data services and remote access of applications will continue to drive the demand for structured cabling in the coming years.

Shailendra Trivedi, Director (Operations and Channel Development), R&M India, says, “The growth drivers in structured cabling are the prod-ucts, which are becoming more solution based as per the customers’ requirements. Structured cabling in data centers are growing but isn’t a large chunk of the market. But that’s going to increase soon.”

The MarketTelecom infrastructure, datacenters, government

spending, townships and the hospitality sector are creating new revenue streams for the vendors.

SME is another rising sector across all verticals that are strategically investing in reliable, robust and intelligent infrastructure that ensures opera-tional efficiency, reduced operating costs and significant return-on-investment. Data Centre consolidation is further driving demand for fibre-based solutions.

Trivedi mentions, “All verticals have a need for structured cabling but as for the general require-ment we could say IT/ITES, manufacturing, auto-motive hold the largest pie.”

“With strong emphasis be laid on network infrastructure, corporate/ enterprises have been making huge investments in enhancing their networks. Similarly government initiatives to promote digitization have also been instrumental in driving ICT segment. With structured cabling being an essential part of network, we have wit-nessed that higher adaption of cabling solution across various business verticals,” comments Bhayade.

The atmosphere of uncertainty which had hung in the air for the last couple of months seems to be fading away with the election of the new government, rupee appreciation and others. The market is abuzz with a positive sentiment and it will definitely reflect on the

structured cabling market.

BY KARMA [email protected]

HICCUPS, BUT POISED

TO GROW


26

COVER STORY

Cover_Story.indd 26 16/09/14 10:37 pm

AS PER MARKET-INTELLIGENCE

ORGANIZATION BSRIA BY 2020 THE TOTAL

STRUCTURED CABLING MARKET WILL EXCEED

$8 BILLION.

27

COVER STORY



Today, IT departments face myriad of chal-lenges in terms of addressing security, virtualiza-tion and big data but on the other hand it provides opportunity for technology innovators. “There is a need to address the growing complexity of net-work and cabling environments and the demands of geographically distributed organizational networks. India is a significant market and offers tremendous potential for growth,” informs Shalts.

In the last year or two structured cabling market lost some of its mojo in face of rupee depreciation, economic downturn, and the impending elec-tions. However, in the post-election scenario with the emphasis on infrastructure development – Finance Minister Arun Jailtley had promised allo-cation of a sum of Rs 7,060 for the development of the smart cities – and the appreciation of the rupee things are starting to look up once again.

Despite the turbulent economic state in the first half of 2013-14 & subdued market senti-ments, D-Link India managed to record an overall growth of 37.8% during FY 2013-14. “We success-fully managed to bag large enterprise projects throughout the year. We also introduced an exten-sive range of networking enclosures to address the growing demand of enterprises. So along with our enhanced focus on this business, robust product-line and relentless channel support, we managed to record a remarkable growth of approx. 58% in comparison to last year,” says Bhayade.

R&M says it was able to achieve a double digit growth last year like its previous ones. “The opportunities that the market gives us are the huge amount of projects that are coming up in India, as the country is rapidly growing. The challenges in the market are the number of players as well as the customer’s budget. But these factors can be dealt

with effective planning,” remarks Trivedi. RiT, a relatively new company in India, says to

have seen growth in this market as well as other international markets such as China and Europe. Last year it expanded the sales of its new network infrastructure management solution, PatchView+ as well as its copper and fibre cabling solutions.

Technologies Copper continues to dominate the market due to its easy installation feature along with high level of acceptance in Data center space though Fiber too is fast catching up. Today, Copper and Fiber stands at approximately at the ratio of 80:20.

According to a CyberMedia Research Fiber optic cabling is likely to drive the SCS growth. The increased use of digital content and increas-ing reliance on online applications and demand for broadband are resulting in an increase in fibre deployments.

In recent times Fiber has garnered a lot of mind share, with FTTH & FTTP being increasingly deployed. A lot of recent high-end residential proj-ects are also opting for FTTH, as it allows a single service provider to deliver voice, data and video content efficiently. The rapid spread of broad-band (3G, 4G / LTE roll-outs) and innovations in wireless technology is driving the adoption of advanced structured cabling solutions. This trend is likely to see a further increase as FTTH finds increasing acceptance and deployment in India.

In the Fiber category OM3 has become the preferred solution reason being it supports higher data rates and longer distances. Given the higher bandwidth advantage and high-end applications that most customers use, it advisable for custom-ers to opt for OM3 Fiber solution.

The growing need for faster data transmission and stable performance across a wider frequency range has given rise to increased adoption Cat 6a and Cat 7. CAT 7 is the latest and faster Ethernet cabling standard and it provides full backward compatibility to 10/100/1000 Mbps networks.

Shalts informs, “Shielded cables (S/FTP) are gaining popularity in LAN deployments since screened cabling brings valuable and improved performance such as noise immunity – which is vital in high-speed communication as well as enhanced security and supports the highest band-width Ethernet i.e.10 Gbps and above.”

OpportunitiesAdoption of best-of-breed technologies to deliver differentiated capabilities is gradually becoming a key trend among SMEs.

“We see great opportunity in SMEs,” says Shalts, “they are increasing their demand for sophisticated network infrastructure. We also see a bigger understanding for the need to invest more in advanced equipment in order to maxi-mize network and capabilities, reduce operational

“THE GROWTH DRIVERS IN STRUCTURED CABLING ARE PRODUCTS BECOMING MORE SOLUTION BASED AS PER THE CUSTOMERS’ REQUIREMENTS. STRUCTURED CABLING IN DATA CENTERS ARE GROWING BUT ISN’T A LARGE CHUNK OF THE MARKET. BUT THAT’S GOING TO INCREASE SOON.” SHAILENDRA TRIVEDI, DIRECTOR (OPERATIONS AND CHANNEL DEVELOPMENT), R&M INDIA

“RECENT MARKET REPORTS ALSO SUGGEST THAT THE CURRENT MARKET SIZE IS POISED TO TOUCH NEARLY RS. 1500 CRORE WITH AN ANTICIPATED GROWTH OF 20-25% IN YEARS TO BE FOLLOWED.” SHAILESH S. BHAYADE, VP (STRUCTURED CABLING BUSINESS), D-LINK (INDIA) LIMITED


28

COVER STORY


Advts.indd 11 16/09/14 12:06 am

space. Moving ahead, D-Link is determined to focus on this approach and take it to the next level.

“From enterprise point of view as D-Link will continue to be bring-in products with technology advancement and further provide better infra-structure for enterprise. Last but not the least, network enclosure/ rack solution will be another key focus area at D-Link,” concludes Bhayade.

FinallyWith the increase in data centers, government thrust on infrastructure development and increased adoption mobility, the growth of robust backbone is bound to happen, which means the future of cabling industry is far more promising.

“THERE IS A NEED TO ADDRESS THE GROWING COMPLEXITY OF NETWORK AND CABLING ENVIRONMENTS AND THE DEMANDS OF GEOGRAPHICALLY DISTRIBUTED ORGANIZATIONAL NETWORKS.” DAVID SHALTS, REGIONAL SALES DIRECTOR, RIT TECHNOLOGIES.

expenditure and streamline work.” He further adds they are mainly focussing on our complete range of passive solutions of copper and fiber for this segment.

Bhayade adds, “One of the key challenges for SMEs today is to enhance their operational effi-ciency, be it internal or external. As a result SMEs today are investing in building & enhancing their existing network infrastructure that will eventu-ally facilitate business operation & contribute to their organizational growth.”

Channel Partners play a significant role in help-ing customers choose the right solution and deploy. Industry consensus it’s imperative working towards empowering the channel partners with a wide and unique portfolio of products and solutions.

RiT is focussing significantly on developing its channel eco-system to enable increased market penetration across the country. While R&M is looking to establish the positioning of its products with the customer to better understand the value proposition that R&M offers.

D-Link says its business approach is of right price, right product and right supply matrix which have enabled it to garner maximum customer mind-share in end-customer, SMB & Enterprise


30

COVER STORY


Advts.indd 12 16/09/14 12:08 am

With the IT hardware products becoming commodities and the competition in the market shooting up, the component and accessory vendors are losing advantage over each other. However, the companies are trying to bring innovative products and finding newer markets to create a better mind share – at least Transcend is doing so.

TED CHENG ACCOUNT MANAGER, TRANSCEND

“WE FIND THAT THERE IS AN INCREASED DEMAND FOR MAC SOLUTIONS IN INDIA. OUR NEWLY LAUNCHED PRODUCT JETDRIVE SSD UPGRADE KIT IOS, IS AN INTERNAL MEMORY SOLUTION BUT YOU CAN TAKE IT OUT AND PUT IT IN THE SLICK ALUMINIUM USB 3.0 EXTERNAL CASING TO MAKE IT AN EXTERNAL STORAGE FOR MAC.”

S tanding true to the meaning of its name, Transcend has evolved from its previous position. Started as a memory modules company, now it

offers an assortment of PC peripherals including external storage, MP3 & MP4, Pen Drives, Card Readers, DVD drives, Memory module and many more. Its present portfolio of products can stand eye to eye with the likes of SanDisk and storage vendors like Seagate and WD – at least for exter-nal storage devices.

From the market perspective the company believes that India is one of the fastest growing markets along with Russia, Japan and Germany – at least from the revenue contribution perspec-tive. India contributes 15 per cent of their overall revenue, which is better than their performance in China. Even from the memory products’ market share perspective, they are the leader in this geog-raphy. Therefore the company think tank believes it is worth their time to spend more man-hour in this country than anywhere else. Therefore one can see in every quarter someone from their Taiwan HO flies down to this market for two weeks to work with their local partners. This quarter it is the turn of Hugo Lee, Sales Manager and Ted Cheng, Account manager duo to spend time with the local partners in India and visit cities

including Delhi, Chennai, Mumbai and Banga-lore. Their objective is to maintain their current partner relationship and look for some industrial customers.

The company’s strategy is not to consolidate its position in the traditional memory market but also address the emerging market including Apple and Android market. Plus their focus is to work closely with various vertical industries.

Therefore focusing on the Apple products, which its competitors do not have, Transcend has brought out a range of Apple solution espe-cially for MacBook Air and MacBook Pro. Ted Cheng, Account manager, Transcend says, “Out of the entire end user compute population in India 5-10% are Apple products, therefore Apple solutions, which include JetDrive SSD, JetDrive SSD upgrade kit, JetDrive Lite flash cards, special memory module for the MacBooks, etc.

Hugo Lee, Sales Manager, Transcend, says, “We find that there is an increased demand for Mac solutions in India. Our newly launched prod-uct JetDrive SSD upgrade kit iOS, is an internal memory solution but you can take it out and put it in the slick aluminium USB 3.0 external casing to make it an external storage for Mac.”

Good thing about this offering is that any Mac user can integrate it as the kit comes with all nec-

FOCUSSING ON APPLE SOLUTIONS

BY: SANJAY [email protected]

essary tools to make the fitting possible and the user can opt from various capacities from 240 GB to 960GB capacity.

He added, “Right now we do not have any com-

SME TREND


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SME Trend-Transcend story.indd 32 16/09/14 10:40 pm

petition in this product segment. We are the only vendor in the market to provide this product for Apple. No Kingston or no SanDisk has this prod-uct. Our SD cards for Apple machines are designed as per the product speck of Apple MacBooks.”

It means the product has little extensions at the back, which makes it easier to tuck into the MacBook slot and the users can add up to 128 GB capacity.

Ted Cheng, Account manager, Transcend, added, “The memory module we have for the MacBooks are tested properly whereas the generic memory modules, which can go into the

MacBook also, are not properly tested. Even the memory modules that our competition offers for the MacBooks are also not properly tested.”

Although Transcend has launched products for MacBooks, the company is also equally sensi-tive to other markets therefore the company has brought out new products for Android OS and Windows OS.

The latest offering for Andoid smartphone is OTG card reader and OTG pen drive. The card reader takes MicroSD card, SD Card and Pend Drives.

Apart from bringing innovative products to

the market, the company also concentrates on developing business relation with large SIs to take their memory solutions to various project oppor-tunities in the country. The company is already working with customers like Infosys, HCL, Wipro, Accenture, Intel, for a long time.

In addition to these activities, Transcend moots to have one dedicated person stationed in the country to look after developing industrial busi-ness for them. Plus, Hugo says, “In future, the sales persons from Taiwan will stay in India for a long time – up to two months at a stretch to overlook the smooth functioning of the operation.”

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SME TREND


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SME Trend-Transcend story.indd 33 16/09/14 10:40 pm

With the total Indian printer market expected to grow to 3.4 million units (Rs. 25,883 million) in fiscal year 2014 Epson says it is well positioned to capture a big pie of this market.

MINORU USUI PRESIDENT, EPSON SEIKO CORPORATION

“THE EXPECTATIONS OF THE CONSUMERS IN THE EMERGING MARKETS ARE DIFFERENT AND WE WANT TO MAKE DEEPER INROADS INTO OFFICE AND CORPORATE PRIVATE USERS.”

With the overall printer market expected to grow from Rs 22,880 million in 2013 to Rs 33,000 mil-lion in 2017 and the same resil-

ient growth expected in inkjet and laser printer categories Epson has chalked out plans to capture 15-20% of the office laser printer market, which is around 300,000 in terms of units by 2017.

It was in 2011 that Epson launched its Ink Tank printers as a better option to laser printers and invigorated by its acceptance not only among the Soho and commercial customers but also the corporates, enterprise and home too the printer company is increasing focus towards making its Ink Tank more acceptable in the market.

“The shift from laser printers has begun,” stresses Minoru Usui, President, Epson Seiko Corporation. “They are better option to laser printers because they are of better quality, lower cost of printing, lower power consumption, lower heat generation and have more features compared to a laser printer for the same cost. There has been immediate acceptance by SoHo and commercial users and corporate, enterprise and home too are rapidly embracing the change.”

At present Epson has A4 Ink tank printers and by November it plans to launch for A3 too.

From 25% in 2011 Epson’s A4 Inkjet has gar-nered a market share of 44% (in terms of value) in

2013. And with a turnover of Rs. 8840 million in 2013, it is expecting to touch Rs. 10,000 million in 2014.

“The distinctive focus on emerging markets like India is clearly reflected in our long range corpo-rate vision. The expectations of the consumers in the emerging markets are different and we want to make deeper inroads into office and corporate private users,” emphasises Usui.

Epson’s plan of action is not only to build on the initial success and make deeper inroads to the office and corporate print user but also focus on providing the right customer value by not meeting just their requirements but also acceding them.

Ram Prasad, Deputy General Manager, Epson India, says, “Earlier there was hesitation among users for printing but with Ink Tank there has been a sheer increase in the volume of printing. There has been a remarkable shift from mono to color printing. After getting the no. 1 position in inkjet printers we want to now target the laser printer space with our entry level mono Ink Tank based inkjet printers.”

He further adds, “For the mono-series printer 40% of the business comes from SMB and government.”

While there was a 19% increase in inkjet mul-tifunctions, inkjet single function, DMP and laser single function printers declined.

TAKING ON THE PRINTER MARKET WITH INK TANK

With the shift more towards multi-function printers (MFPs) and that too towards laser MFPs Sambamoorthy, director sales and marketing informs that out of the total laser printer, the entry level laser printers constitutes to over 75 % of the total market size. “Our current two models M 100 and M200, address the 75% of laser printers in terms of reliability, power saving, cost per print is unbeatable, or even users compare it with the refill,” he added.

BY: KARMA [email protected]


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SME BIZ EPSON

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Advts.indd 7 16/09/14 12:00 am

“SMB CAN ACT AS A CATALYST TO

UCAAS ADOPTION”

GAURAV SHARMA RESEARCH MANAGER,

ENTERPRISE COMPUTING, IDC INDIA

According to IDC the evolution of SMB sector can act as a catalyst to the UCaaS adoption rate but only if SMB is given the attention it needs, in terms of custom solutions and

flexible models. In a chat with SME Channels Gaurav Sharma, Research Manager, Enterprise Computing, IDC India, talks about the opportunities in UCaaS for SMBs.

As organisation moves towards cloud based solutions how

attractive is hosted unified communi-cation or UCaaS for organizations especially SMBs/SMEs? Hosted Unified communication has its own merits but is definitely capex intensive as com-pared to UCaaS/cloud based solutions and SMBs/ SMEs might find it expensive relative to the UCaaS solution. UCaaS is good for scalability, flexibility & availability: the 3 needs of any SMB. SMB’s who are on the growth path may prefer UCaaS but have to be cautious as the individual benefits of UCaaS may not be achieved if other components in the eco-system remain laggard. SMBs have special needs and hence solution options are required which today are few in the market. Solutions are today designed for enter-prises and then are shrunk to fit SMBs for instance an SMB may require only a video conferencing solution to start off with and not the complete col-laboration suite.

However, UCaaS is still an evolving concept with most of the business models & vendors learning on the job. Cloud based solutions still need a push in the market as awareness remains low despite being attractive in terms of lower capex. The adoption of UCaaS / cloud based solutions will happen rapidly if customized cost effective solutions, awareness and support struc-

ture are in place. SMBs will have to be cautious in their business priorities and data security (in case of critical data, if any). 3rd platform will push the evolution and adoption of more innovative UCaaS business models.

One of the limitations of UCaaS is the custom-izability when customers are looking for unique features or linkage to a non-standard set of appli-cations. In situations like these, hosted UC would be a better fit.

The evolution of SMB sector can act as a cata-lyst to the UCaaS adoption rate but only if SMB is given the attention it needs, in terms of custom solutions and flexible models.

What is the future of UCaaS in India and how big is the address-

able UCaaS market in India? UCaaS market in India is expected to grow as SLA & integration models evolve further to provide customers with more pocket friendly choices. UCaaS is a new concept in India which is in the early stages of evolution with vendors and part-ners gearing up for the growth/potential. India has a large addressable market (primarily in small & medium business segment) with either the organizations still looking at UC’s adoption or the adoption has been done at a first level and they are looking at next generation offerings. IDC expects the India UCaaS market to surge to

US$80.2 million in 2018, at a CAGR of 101.2% ((2013-2018) Source: Asia Pacific Excluding Japan)) 2014 IDC Collaboration Practice. UCaaS market in India is 9.7% of the total APeJ UCaaS market ((2014) Source: (Asia Pacific Excluding Japan)) 2014 IDC Collaboration Practice.

What factors are contributing to the overall growth of UCaaS?

There are innumerable factors which are driving the growth of UCaaS like pocket friendly Opex solutions, reduced/Nil capex, scalability for usage. The ever increasing pressures of cost cutting & increasing productivity and the availability of innovative pricing models are increasingly lead-ing organisations towards adopting this model which is easy on the pocket. Further the non requirement for new/niche & expensive skills sets are also pushing businesses towards adopting this technology addressing our need to stay connected all the time. The need to concentrate more on core busi-ness, expansion needs of the large and medium organizations, specific needs of the small/novice organizations that can be catered to, innovative service & support options, immediate usage (quick start) possible with minimal infrastruc-ture requirement, availability of high bandwidth, bundled offerings and the huge potential market with SMBs flourishing and enterprises looking to

SME CHAT


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SME Chat-IDC.indd 36 16/09/14 9:59 am

“UCAAS MARKET IN INDIA IS EXPECTED TO GROW AS SLA & INTEGRATION MODELS EVOLVE FURTHER TO PROVIDE CUSTOMERS WITH MORE POCKET FRIENDLY CHOICES.”

expand are all driving the need for this technology.

Which verticals are majorly going for UCaaS?

Some of the key industries which are seriously looking at this technology are retail banking, discrete manufacturing, professional services, healthcare, education and communication & media.

What are the restraints and opportunities in the UCaaS

market? Like every other technology this market too offers opportunities and challenges. UC adoption is yet to mature in India and the sluggish economy prompting the need for opex friendly solutions. The cost & productivity pressures and increasing costs of space, power & cooling are increasing the need for collaboration solutions. Organizations of all sizes are looking at focussing more on their

about UCaaS, integration issues with the existing infrastructure, lack of proper business outcome based messaging, and with the SLA models still evolving are leading to challenges in this market. Vendors need to push/educate the market on short term and long term benefits.

How can the channel partners leverage from this trend?

Channel partners can capture the opportunities presented by this market by focusing on enter-prises with the next generation offerings and integrating the issues of customers. It needs to be kept in minds that the messaging should be business outcome based rather than technical and they should adopt a holistic solutions for custom-ers (as per the need). They need to adopt a services approach, rather than product approach. Empha-sis should also be put on strong sales & marketing campaign for awareness. Lastly, they should focus on SMBs with opex friendly models.

core business and even new SMBs are looking at marking their presence. The expansion needs & global presence for the organizations and 3rd platform is pushing the need for “stay connected & collaborate”.

However, security concerns, bandwidth demand (it doesn’t come cheap), sluggish econ-omy, regulatory compliances, lack of awareness

SME CHAT


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SME Chat-IDC.indd 37 16/09/14 9:59 am

“HAVE STRENGTHENED

THE BRAND EQUITY”

DAVID SHALTS REGIONAL SALES

DIRECTOR, RIT TECHNOLOGIES

Structured cabling vendor RiT Technologies is significantly developing its channel eco-system to enable increased India market penetration. In a chat with SME Channels David Shalts,

Regional Sales Director, RiT Technologies talks about their plans. Excerpts.

Brief us on RiT India operations? India is fast growing and RiT considers it

a strategic market. We develop solutions that are customized specifically for the Indian customers. While continuing our focus on the enterprise market, we are also expanding now to address small and medium – sized corporations with an extensive product line across fiber and copper solutions (including the complete range of cabling products, from the communications room to the ends user outlet).

We believe our solutions radically change the ability of organizations to budget, control and optimize their network infrastructure.

Along with our partners spread across major metros in India, we offer ground-breaking solu-tions such as Intelligent Network and Infrastruc-ture Management (IIM).

RiT has an exceptionally quick turnaround time, a customer centric approach, and a very competitive pricing for a premium brand. We also provide excellent local technical support, so I think we are well positioned to offer a compelling customer experience.

What all products and solutions do you have in your portfolio for

India business?

Addressing the Indian market, RiT Technologies has an extensive cabling product line across both optic fibre and copper addressing the require-ments from switch to outlet (including cables, outlets, connectors, patch panels and more).

All our products are certified as component level according to TIA and ISO/IEC standards (including ANSI/TIA-568-C.2 and ISO/IEC 11801 2nd edition) making them fully compatible with any certified product in the market. This is very important, in order to avoid future “lock-in”.

The RiT advanced Intelligent Infrastructure solution provides network utilization for data centers, communications rooms and work space environments. RiT’s IIM enables organizations to plan & provision expansion and equipment add-ons, taking in critical variables such as power and space. With our IIM solution, IT managers can monitor and troubleshoot their communications networks, maximizing utilization of equipment and increasing the reliability and physical security of the network.

What is the USP of your prod-ucts vis-a-vis other structured

cabling vendors? First, RiT Technologies has a strong track record as an innovator in the field of cabling. The com-

pany has written many patents and has invented many products such as Intelligent Infrastructure Management (IIM) and switchless panels. RiT is a full participant in the TIA and ISO/IEC cabling standard committees: we participated in creating Category 6, 7 and 8 standards, and consequently were one of the first companies to produce a full range of Category 6A and & 7 cables for high speed applications. We are also one of the few companies to offer S/FTP cabling solutions for the highest bandwidth Ethernet 10Gbps.

Second, the RiT range of products and solu-tions is developed, engineered and assembled onsite at our corporate headquarters. The result is a product range of the finest quality that makes us a premium brand.

Third, our pricing is very competitive, which makes our offering just about the best return on investment you can find in our field. Together with our strong presence in India and quick deliv-ery times, I think our offering is extremely valu-able for the Indian customer.

How is the India market shaping up for you? Please elaborate on

your marketing strategy planned for India? Our India marketing strategies focuses on

SME CHAT


38

SME Chat-RiT.indd 38 16/09/14 9:58 am

“WE ARE MAINLY FOCUSSING ON OUR COMPLETE RANGE OF PASSIVE SOLUTIONS OF COPPER AND FIBER FOR THIS SEGMENT. THESE ARE COST EFFECTIVE SOLUTIONS ESSENTIAL FOR THE GROWTH OF THE SME SEGMENT.”

understanding the specific needs of the Indian market and delivering best-of-breed solutions. For example, we developed switchless panels to answer the need of IT managers to ease mainte-nance and prevent patch cord mess (the switch-less panels do not require patch-cords to connect to the switch)

Another part of our strategy is empowering our partners, not only with unique solutions, but also with training and support services through the complete sales cycle and with competitive pricing.

How much contribution comes from the SME segment in terms

of business? SMEs contribute to our business significantly. We see an increase in demand for sophisticated net-work infrastructure among SMEs and an under-standing for the need to invest more in advanced equipment in order to maximize network and

Which all verticals are you focused on?

We envision that channel partners will be playing a significant role in helping customers choose the right solution and deploy. We are working towards empowering our channel partners with a wide and unique portfolio of products and solutions

We also offer our partners attractive price-points as well as exceptional training & education (including technical, product & sales training) joint customer visits, product demonstrations and technical and pre-sales support.

What is your channel strategy and what kind of channel model

do you follow? We are focussing significantly on developing our channel eco-system to enable increased market penetration on all India level.

We have main distribution partners present in West and South of India supported by other regional distribution partners. Our plan is to add more partners over the next six months to increase our presence in the market.

We have also signed up with various system integrators to address all small and large enter-prise markets and other various verticals.

What is your vision and goal for this year?

We are establishing the RiT brand through greater market penetration and have strengthened the brand equity. We are scaling up our operations through partners across enterprises, SMEs and mid market segments.

We will also be appointing regional partners across all metros. Our plan is to appoint 20 system integrators and 5 major consultants in each region. We also have plans to establish presence in Tier II cities, including; Pune, Hyderabad and Chennai.

capabilities, reduce operational expenditure and streamline work.

What all products and solutions do you have for them? Tell us

more about your SME strategy? We are mainly focussing on our complete range of passive solutions of copper and fiber for this seg-ment. These are cost effective solutions essential for the growth of the SME segment.

Then, we have our special high density solu-tions which can help in saving space which is very critical again for this segment.

Our focus on this segment is supported by ready availability of products, aggressive prices, complete range of passive solutions, good installer partners, strong support and after sales services.

To support this we are building a strong network of partners, resellers and value added distributors.

SME CHAT


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SME Chat-RiT.indd 39 16/09/14 9:58 am

Dell’s strategic engagement with the Tier 2-5 channel partner community to reduce gaps in markets with high potential has finally paid off with a triumphant quarter for the SB segment under Dell CSB

P. KRISHNAKUMAR EXECUTIVE DIRECTOR & GENERAL MANAGER, CONSUMER & SMALL BUSINESS, DELL INDIA.

“WE ARE HAVING SEPARATE CHANNEL TEAM TO FOCUS ON THE MOBILE SPECIALITY STORES. EARLIER, IT WAS NOT A MAJOR FOCUS AREA FOR US BUT NOW WE ARE WORKING TO APPOINT DISTRIBUTORS IN CITIES.”

Post elections business sentiment in the market has seen an upswing and the traditional PC OEMs are also aggressively charting their way into the

Tablet market. According to IDC, tablet market shipments in India stood at 0.86million (mn) units in Q2 2014 i.e. a quarter-on-quarter growth of 9% over Q1 2014.

While Android continues to dominate the market Windows OS is also gaining ground. Tablets with screen size 7 < 8 inch contributed to 88% of the overall market in Q2 CY2014. IDC expects dominance of the aforementioned screen size to continue. However on the low volume side, tablets with screen size 10 < 11inch grew by 54% in Q2 CY2014.

The top vendor remains Samsung with Micro-max bagging the second spot displacing Apple.

Another giant in the PC market Dell, which launched its Tablets earlier this year, is bringing out a new range of voice-enabled Tablets which are expected to hit the market by September 15. Tablets launched in January came with just WiFi or WiFi/ 3G through which one could Skype but had no dialling facilities.

“Hence for this festive season we will have voice enabled Dell tablets in India which will be avail-able in 7” and 8” form factor on both Android and Windows platform,” informs P. Krishnakumar, Executive Director & General Manager, Con-sumer & Small Business, Dell India.

Dell’s small business segment under Dell CSB has witnessed substantial growth thanks to its recent channel alignment: strategic engagement by Dell with the Tier 2-5 channel partner commu-nity to reduce gaps in markets with high potential and a heavy focus on increasing PC penetration in SB via specifically targeted customer engage-

ment activities. As per IDC Data Q2 2014, Dell CSB growth vs industry in PC Client Market Rev-enue, Dell CSB is 64.4% vs Industry at 59%, Dell Consumer is 51.8% vs Industry at 46.8%, and Dell Small Business is 12.5% vs industry at 12.2%.

In addition, Mobile Speciality Stores, which sell Tablets along with thin clients, is fast emerging as another priority area for Dell. “We are having sep-arate channel team to focus on the mobile special-ity stores. Earlier, it was not a major focus area for us but now we are working to appoint distributors in cities. So that’s a new development from a chan-nel point of view,” adds Krishnakumar. Though he could not give the number of stores they will be targeting but in terms of geographic presence are looking at top 30 cities.

There are five routes through which customers can buy Dell products: through Dell exclusive stores which number more than 250 in to 140 cities and will expand to 400 by the end of this year; multi-brand outlets; LFRs like Reliance and Croma stores; online like computer.com; and ecommerce partners.

“Want to ensure that our partners have the entire portfolio to meet the end- customers’ needs and they are able to make money out of the busi-ness,” Krishnakumar says, “and are profitable. With the low PC penetration channel plays an important role in expanding the IT penetration.”

Today, Dell works with close to five digit part-ners across 1000 plus cities in terms of its distri-bution reach and with the main goal of driving the small business it’s working with close to 600 partners in 300 cities. Krishnakumar informs they have done extensive training program for the 600 partners and not just for the owners. All the 600 partners have been trained to understand the customers’ requirements. “In the last four months

PUSHING MOBILITY

we have covered close to 40 cities for the end-customer segment and customer connect with the SB events. We ran it in March and will run it in September again.”

There are plans to increase the number of partners but only where they are underserved like from tier 3 to tier 5 cities. Plans are to increase the business in close to 1500 cities (from the earlier 10000) on the consumer side and 1000 (earlier 300) cities in small business side by the end of the year.


SME TREND


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Brief us about your company? Shree Vinayak Enterprises, a Bilaspur-

based company, was established by a team of engi-neers and technocrats, marketing and servicing various telecommunication and security prod-ucts. Our secureness and dedication has today made Shree Vinayak Enterprises as one of Chhat-tisgarh’s leading telecom companies providing telecommunication services to leading business houses and government organizations.

We have been associated with Matrix since 2006. Backed with over nine years of experience, we are trendsetters in paving the way to advanced communication solutions that customers can rely on. We define our mission statement as a preferred supplier for complete range of telecom related ser-vices with quality, reliability, prices and delivery time tailored to our customers need. Today, we are known as a reliable, dedicated telecommunication and security products company, offering value added services to our customers.

What is your turnover and growth percentage?

Our turn over is close to Rs. 1 crore and we expect to grow by 15% this year.

What is your strength in terms of market reach and others?

Our key strengths is our well trained team –

driven with customer oriented performance, prompt services, accountable, entrepreneurial and empowered. Our vision is to increase client focus, by providing competitive solutions and exceptional approach to our customers trans-forming and reinventing has made Shree Vinayak Enterprises what it is today.

What kind of solutions and prod-ucts you are dealing in?

We deal exclusively in Matrix telecom and secu-rity products like PBX, IP PBX, VoIP Solution, Gateway Products, Biometric and Matrix surveil-lance systems.

How do you find telecom market in India?

Major growth is seen in IP PBX and VoIP prod-ucts as well as security systems and there is a demand for wireless system and video calling system. The Telecom market in India is grow-ing day by day vastly with many solution based requirement.

What kind of telecom solutions you have?

We have all kinds of telecom solutions one can ask for like any brand, even analog PBX can be made to use for VoIP using our gateways, call center solutions, bulk SMS solutions, IVRS etc.

“TODAY, WE ARE KNOWN AS A RELIABLE, DEDICATED TELECOMMUNICATION AND SECURITY PRODUCTS COMPANY...”

”MATRIX POSI-TIONING IS BASED ON

MORE”

How do you find Matrix products in terms of its advantages vis-à-

vis other brands? Matrix is SUBSTANCE brand. Substance is in the DNA of Matrix solutions. Substance in the form of technology, depth, genuineness and going beyond the mere outer façade and offer more values in all the areas. This is what differentiates Matrix from the lot. Matrix solutions are packed with More. More productivity, more applications, more flexibility, more functions, more features, more cost saving, more reliability and more sup-port. Matrix positioning is based on offering more of these true inherent values which custom-ers expect from infrastructure solutions.

What is the potential and chal-lenge for Matrix in the market?

Matrix products are packed with rich features and standout in quality when compared to MNC companies. Nowadays, customers demand India made products like Matrix and as Matrix has its own R&D and manufacturing unit in India it’s easy to convince the customer for better support.

NARENDRA PANDEY PROPRIETOR,

SHREE VINAYAK ENTERPRISES

Bilaspur-based Shree Vinayak Enterprises was established by a team of engineers and technocrats. With a turnover of almost Rs. 1

crore expectations are to grow by 15% this year. In a chat with SME Channels Narendra Pandey, Proprietor, Shree Vinayak Enterprises

talks about their plans.

SME CHAT


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SME Chat_Matrix.indd 41 16/09/14 10:39 pm

In WLAN market in India Q1, 2014 TP-LINK commanded a market-share of 9%, and to further strengthen its base it recently opened offices in Mumbai and Delhi.

BILL YE, DIRECTOR & COUNTRY MANAGER, TP-LINK INDIA & ATUL JAIN, VP-CHANNEL SALES

“WE WANTED TO GIVE THE CHANNEL AND OUR CUSTOMER NOT ONLY CONFIDENCE TO DO BUSINESS WITH US BUT ALSO ENSURE HASSLE FREE OPERATION OF OUR PRODUCTS”

The speed with which data today is being churned out, the wider accep-tance of 3rd platform, and consumer demands are driving the network

market in India. According to IDC forecast for India traffic offloading is rising due to the increas-ing popularity of data-guzzling applications and existing strained network infrastructure. With the new government in place, the public hotspots projects, announcements in the budget and pro-investment environment are likely to positively impact the networking market in the foreseeable future.

In the same report Q1 2014 WLAN India market was pegged at USD 35.9 million and despite its lean performance in the earlier quarters it has pegged LAN & WLAN markets in India in a strong position for the upcoming quarters. In WLAN market in India Q1, 2014 TP-LINK commanded a market-share of 9% a little ahead than some of the known vendors in the market. The networking company which started its India business in 2005, with the opening of its first office in 2010 is consolidating its position in the market with the inauguration of its offices in Mumbai and Delhi recently.

The offices it says will help more numbers of its distributors, retailers and customers to reach to TP-LINK India with ease and make business activities more dynamic.

“Channel has an important place for us. Open-ing of these offices is just one of the steps that we have taken for the Asia market. We wanted to give the channel and our customer not only confidence to do business with us but also ensure hassle free

operation of our products through best service support. This will also give them easy access to the place. It will also lead better communication as now they can come directly to us if they have any complaints,” informs Bill Ye, Director & Country Manager, TP-LINK India.

Their expansion mode won’t stop as they plan in investing more in opening such offices in other parts of the country.

Apart from investing in office infrastructure, investments are also being made to strengthen its sales infrastructures and increasing the man-power which today stands at 50 plus which it plans to increase to close to 100.

Ye stresses their focus is not only on to bring good quality product based on product design, research, manufacturing, but also to offer it at a very cost effective rate. With this they want to present to its consumers products at competitive price to bring value to their money.

The Company’s sales volume has jumped from 1.4 million USD in 2010 to Rs. 110 crore in 2013. Its main target verticals are mainly SoHo and home users, with 90% of its products going into home users. However, in the coming times SMB/SMEs too will become a major focus areas for TP-LINK.

“We have focus on consumer and SoHo but if I divide it segment wise consumer and SoHo is the first segment followed by SMB/SME and enterprise. We are not present in the last category. Out of SME and SMB we are going to have more focus on SMB but we will have switches which will complement the SME too,” adds Atul Jain, VP-Channel Sales, TP-LINK India.

MAKING A STEADY PROGRESS

Its Jet Stream switch is one of such product aimed at the SME segment. Globally launched in Poland and is available in India too, but hasn’t been announced officially as it has yet to build its SME Community, the partner base informs Jain. And has plans to do the same in the next financial year. “The moment we are ready with our SME community we will channelize the product into that market.”

Currently, they are in search for the right dis-tributor who can align with their SME product but their current distributors too are given a chance to push their SME products. Following a regional distribution model they have 60 such partners.

Expecting at least 30% growth this year Jain concludes, “We want to have TP-LINK routers in every home.”


SME TREND


42

SME Trend-TP-LINK.indd 42 16/09/14 10:40 pm

Just four months old in India F-Secure is aggressively looking at driving its growth in India through channels to expand its business footprint.

AMIT NATH COUNTRY MANAGER, INDIA & SAARC, F-SECURE

“WE WANT TO CHANGE THE BUYING BEHAVIOUR OF CUSTOMERS FROM CAPEX TO OPEX; RIGHT NOW 90% ARE ON CAPEX.”

According to Gartner (2013) cloud-based security services market will rise to $3.1 billion in 2015. It further predicted that that the top three

most sought-after cloud services moving forward will remain email security, web security services and identity and access management (IAM). Within the IAM space, interest in cloud-based security has been driven mostly by SMBs’ needs to extend their basic IAM functions and serve employees who are accessing SaaS and some inter-nal web-architected applications.

With the rapid transformation of traditional business delivery by cloud based delivery F-Secure says it’s well positioned to grab the opportunity in the booming cloud market and is gearing focus towards providing security-as-a-service for the enterprise community in India. “We are good in email security and great in antivirus and now we want to take positioning in security-as-a- service,” informs Amit Nath, Country Manager, India & SAARC, F-Secure . “We want to change the buying behaviour of customers from CapEx to OpEx; right now 90% are on CapEx,” Nath adds.

Relatively new in India F-Secure is aggressively eyeing the market. “The India security market is worth $200 million. We are betting big on Corpo-rates here and want to grow in multiples. We have already done three to four large end-point deals and want to rope in 20-15 big customers before we get a new national distributor which will happen

not before 2015,” says Nath.The security company is aggressively looking at

driving its growth in India through channels and bring in innovative business model to build a great channel ecosystem. As a 100% channel driven company it plans to take the number of channel partners from the present 272 to 500 by the end of this year. “We not only offer great channel experi-ence but are also investing money,” informs Nath.

While it follows national distribution model Nath hinted that down the line it might adopt the regional distribution model later.

Recently F-Secure released its latest threat report (F-Secure H1, Threat Report 2014) which revealed India is not only a center for botnets (as bot infecting viruses like Ramnit and Sality are rampant) but also ranks 4th in the world in Mobile Malware: New Delhi has the highest number of SMS sending mobile malware. This has been revealed by a report by F-Secure H1, Threat Report 2014.

It further listed the Top 5 Most Infected Indian Cities as Chandigarh followed by Bangalore, Hyderabad, Chennai and New Delhi. This trend further shows how Tier-2 cities becoming favorite destination for Mobile malwares.

The Finnish company which started its India operations four months back is aggressively mapping the mobile landscape in India and beyond with increasing malware in Android Platform.

STRENGTH-ENING INDIA CHANNEL BASE



43

SECURITY CORNER

Security Corner_F-Secure.indd 43 16/09/14 10:38 pm

DELL - Vostro 15 3000 Series is a feature-rich 15.6” laptop for small business and professionals who demand solid per-formance to work through the day with ease and speed. The Vostro 15 is powered by an energy-efficient 4th Generation Intel ultra-low voltage processor with up to Core i5 perfor-mance and Intel Turbo Boost technology, delivering up 6.5 hours of mobile productivity with a 4-cell battery.For graphics-rich applications and uninterrupted multi-tasking performance, customers can take advantage of the built-in discrete graphics from NVIDIA with up to 2GB memory for a performance boost. Fitted with a textured cover in grey wave pattern, its practical design makes it easy to grip and carry, making it a versatile laptop. With starting weight at just 2.38kg, the portable Vostro 15 is packed with features to make your work life easier, including a spacious touchpad and a 10-key numeric pad for faster input.

Further, the Vostro 15 offers a suite of service and sup-port solutions to help minimize your downtime including self-help support that can be conveniently and easily access right from your desktop. One’s investment comes with world-class warranty and Next-Business-Day onsite Ser-vice after Remote Diagnosis to help you get right back to work with minimal downtime. Customers can also choose the optional Dell ProSupport for 24x7 direct telephone access to advanced-level technicians based on their region.

FEATURESn Processor Options – Intel 4th Genera-

tion Core i3-4005U, i3-4030U, i5-4210U

Intel Celeron 2957U

n Preliminary Dimensions - Hx L x W:

25.6 x 381.4 x 267.5 mm / 1 x 15.01 x

10.53 inch

n Starting Weights1 6 - 2.38kg/ 5.24 lbs

n Display - 15.6” HD Wide Screen LED

Anti-Glare Display (1366x768) 720p

n System Memory2,3 - Up to 8GB,

1600MHz DDR3L SoDIMM

n Graphics Options3 - Intel HD Graphics

and Intel HD Graphic 4400

NVIDIA 820M with 2GB DDR3L

n Battery - 4-cell Cylindrical Lithium

Ion battery (40WHr)

n AC Adapter - 65 Watt

n Primary Storage Options5 - 500GB

or 1TB 5400RPM SATA Hard Drive

n Color Options - Foggy Night Grey in

Wave pattern

PRICERs.30,090 /- (starting price)

CONTACTBuy Online or Call 1-800-WWW-DELL

WARRANTYNot Available

OVERALL RATING

BY MANAS [email protected]

Seagate Nytro XP6000 product family with

Nytro XP6302 and XP6209 cards is designed

to address market demands both for high

performance and high capacity in a smaller

form factor and for thermally challenging

environments, such as low-profile servers

with lower airflows.

The new Nytro XP6302 card delivers high

PCIe flash capacity with competitive perfor-

mance characteristics in a half-height form

factor. It is designed for optimal density and for

graceful performance scaling for high thread

count and queue depth workloads.

The second expansion to the Nytro portfolio,

the XP6209 card adds a new 1.86TB capacity

point doubling the capacity. The new 1.86TB

SKU addresses customers’ needs for increased

capacity density in low-profile and thermally

optimized hyper-converged designs.

These new PCIe flash cards are members

of the third generation of Nytro solutions that

expand its broad portfolio of PCIe-based flash

accelerator products. This broad range of prod-

ucts enables data center architects to select

the right solution for their unique requirements

to support everything from hyperscale cloud

and enterprise data centers, to big data, virtual

desktops and varying server workloads.

SEAGATE NYTRO XP6000 FLASH ACCELERATOR

n Price: On Request Warranty: Not Available Contact: Supertron, 2, Cooper Lane, Off R N Mukherjee Road, Kolkata - 700 001, India, Phone: +91 33 2213 1221

DELL VOSTRO15 3000 SERIES


44

REVIEWPRODUCT

Products pages.indd 44 16/09/14 9:51 am

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HYPERX

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FORTINET

HYPERX SAVAGE IS the new high-performance memory module replaces HyperX Genesis and offers experienced enthusiasts, gamers and content cre-ators a cutting edge look. It features a black PCB encompassed by an eye-catching Savage red, asymmetrical heatspreader made of aluminum with a diamond-cut finish. The low profile makes it a perfect for oversized CPU coolers.

HyperX Savage will be available in high-speed frequencies from 1600MHz to 2400MHz, and in capacities of 4GB and 8GB single modules and 8GB to 32GB dual-channel or quad-channel kits. The high speeds help increase system performance and ultra-responsive multitasking. HyperX Savage is also Intel® XMP-ready which enables end users to easily overclock their system by simply selecting a memory profile with no need for manual adjustments in the BIOS. Targeted at gamers, overclockers and enthusiasts, HyperX is known throughout the world for quality, performance and innovation. HyperX is committed to eSports as it sponsors over 20 teams globally and is the main sponsor of Intel Extreme Masters. HyperX can be found at many shows including China Joy, PAX, Davao Cyber Expo, and TGS & Big Fest. HyperX Savage will be available at leading retail outlets by the next week.

n Price: 4GB - Rs. 4,800, 8GB - Rs. 9,000 (MRP), Warranty: Lifetime Warranty, Contact: VaibhavKulkarni, Kingston Technology, +91 9920134243, [email protected]

HYPERX SAVAGE MEMORY

NETGEAR WI-FI RANGE EXTENDER

NETGEAR AC750 WI-FI RANGE Extender (EX6100) supports older a/b/g/n Wi-Fi devices and provides additional performance to the latest 802.11ac Wi-Fi devices. The extender is entitled for delivering next-generation Wi-Fi performance for the new mobile devices demanding high Wi-Fi throughout announced the press release. NETGEAR AC750 Wi-Fi Range Extender (EX6100) boosts your existing network range & speed, delivering AC dual band Wi-Fi up to 750 Mbps. It works with any standard Wi-Fi router and is ideal for HD video streaming and gaming. It also gets connected with iPads®, smartphones, laptops & more. Like other dual band NETGEAR Wi-Fi range extenders, it support the NETGEAR FastLane technology that uses both Wi-Fi bands simultaneously to establish one super-fast wireless connection that is ideal for HD video streaming and gaming. Additionally, consumers can use the free NETGEAR Wi-Fi Analytics app for Android tablets and smartphones to optimize their home network with information about their network status, signal strength, and channel interference.

n Price: Rs.6999/-, Warranty: 2 Years, Contact: Netgear Tech-nologies India. phone: +91-11-41207446.

FORTINET’S NEW NEXT-GEN FIREWALL platforms – the FortiGate-300D and FortiGate-500D – provide mid-enterprises with five times next-generation performance, enabling increased protection against today’s advanced threats. These new models are ideal for midsize enterprises, branch offices, as well as state and local government, education, healthcare and other market segments that need strong security and easy-to-manage functionality at affordable price points. The FortiGate 300D and 500D offer industry-best price per protected next-gen gigabit throughput, and all the top rated enterprise capabilities powered by the FortiOS Network Security Platform. Both the FortiGate-300D and FortiGate-500D sport the latest FortiASIC NP6 processors, which operates in-line with firewall and VPN functions to deliver several key benefits. These include wire-speed firewall performance at the network edge for any size packets, including IPv4 and IPv6; VPN control, generic routing encapsulation (GRE) acceleration, anomaly-based intrusion prevention, and traffic shaping and priority queuing. All of this allows for high-performance throughput, even when additional security features, such as web/URL filtering, IPS and application control, are active.

n Price: Under $5,000, Warranty: Not Available, Contact: Ingram Micro India Pvt Ltd, Phone: +91.22.6796.0101


46

NEW ARRIVALSPRODUCT

Products pages.indd 46 16/09/14 9:51 am

World-Class Business

for small and medium sized companies

Communication Solutions

Video communication / SIP telephony services

Smart menus with ergonomic design

Customization interface for users and IT departments

Multimedia file management: Mp3, pictures and screensavers

Software development kit (SKD) open to web application

Modular & Flexible offer

Increase Employee productivity

Improve Customer satisfaction

Reduce Operational costs

OmniTouch 8082 Smart DeskPhone

OmniPCX OfficeRCE Server

8068 IP Premium DeskPhone

8038 IP / 8039 TDM Premium DeskPhone

8028 IP / 8029 TDM Premium DeskPhone

OmniPCX Office RCE Server

OmniTouch Smart Deskphone

FEATURES

The new Alcatel-Lucent Premium DeskPhones

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Website – http://neoteric.co.in/alue/

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