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September, 2008.

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Institutional Presentation Investor Relations. September, 2008. Institutional Presentation. Agenda. Market. World Mobile Market Brazilian Mobile Market. Institutional Presentation. Agenda. Market. World Mobile Market Brazilian Mobile Market. Institutional Presentation. - PowerPoint PPT Presentation
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1 September, 2008.
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Page 1: September, 2008.

1

September, 2008.

Page 2: September, 2008.

Market

Institutional Presentation

Agenda

World Mobile Market

Brazilian Mobile Market

Page 3: September, 2008.

Market

Institutional Presentation

Agenda

World Mobile Market

Brazilian Mobile Market

Page 4: September, 2008.

4

Institutional Presentation

World Users Evolution - billion

Source:Teleco – June 08

Handsets

3.73.5

3.3

2.7

2.2

1.71.3

1.21.0

0.7

2000 2001 2002 2003 2004 2005 2006 2007 1Q08 2Q08

Page 6: September, 2008.

6Source: Global Wireless Matrix. – 2Q08.

Mobile Penetration

Most telecom/media services still have excellent growth prospects in Brazil due to the low penetration: 69% in mobile as of June 2008.

Institutional Presentation

Page 7: September, 2008.

Market

Institutional Presentation

Agenda

World Mobile Market

Brazilian Mobile Market

Page 8: September, 2008.

8

Panorama

• Population*: 189.6 Million

• Homes*: 56.3 Million

• Area: 8,514,215 km²

• GDP**: R$ 2,778.0 Billion (US$ 1,621.3 Billion)

• GDP per capita**: R$ 14,478 (US$ 8,449)

Source: * Estimated IBGE ** International Monetary Fund, World Economic Outlook Database, estimated 2008.

Institutional Presentation

Page 9: September, 2008.

9

Launch of cell technology in the main Brazilian cities

1990 - 1993 2007

Introduction of third generation technology

2005 - 2008F

(in million of lines) + 200% in the

last 5 years

Brazil holds 5th place in the world mobile telecom ranking

1997

Opening of the Brazilian telecom market

Evolution of mobile telecom in BrazilInstitutional Presentation

Page 10: September, 2008.

10Source: Teleco and Anatel – 2Q08.

Mobile Market Evolution

+24%

118 Million

Institutional Presentation

+21%

+33%

+41%

+31%

+16%

+21%

+16%

Page 11: September, 2008.

11Source: Anatel – 3Q08.

Mobile Market EvolutionInstitutional Presentation

Page 12: September, 2008.

12Source: Teleco and Anatel – 2Q08.

TechnologiesInstitutional Presentation

Page 13: September, 2008.

Customers

Institutional Presentation

Agenda

Vivo’s History

Brazilian Market and Vivo

Vivo’s Customer Base

Vivo Escolha Plans

Vivo’s Operating and Financial Performance

Vivo Today

Page 14: September, 2008.

Customers

Institutional Presentation

Agenda

Vivo’s History

Brazilian Market and Vivo

Vivo’s Customer Base

Vivo Escolha Plans

Vivo’s Operating and Financial Performance

Vivo Today

Page 15: September, 2008.

Joint venture formation

Institutional Presentation

Vivo was launched in April/2003: joint venture by 7 cell phone carriers, leaders in their markets, constituting the largest cell phone carrier in Brazil.

+ =

Page 16: September, 2008.

16

2003 2004 2005 2006

CBF Sponsorship

Vivo Launch

Launch of innovative products and services

Vivo ao Vivo

Vivo Play 3G

Launch ofVivo Escolha Plans

CBF / World Cup

Brand trajectory

Institutional Presentation

Page 17: September, 2008.

17

2007 2008

Brand trajectory

Brand repositioning

Aggressive promotional pricing

National coverage

Launch of Digital TV

Institutional Presentation

Page 18: September, 2008.

18

The brand allies quality of service and vocation for innovation.

Source: Ipsos Asi BrandGraph tracking - mar/08

Currently, Vivo is Top of Mind in the category and is strongly associated with the following attributes:

• Most reliable brand

• Greatest coverage

• Best signal quality

• Most advanced technology

• Best mobile telecom option

Recognition

Institutional Presentation

Page 19: September, 2008.

19

“Most reliable brands in Brazil” (IBOPE / 2007)

“Most valuable brands” (Brand Finance / 2007)

For the 4th consecutive year Vivo is the most reliable brand in Brazil in the mobile telecom category.

Vivo is the most valuable brand in mobile telecom in Brazil with a total of R$ 2.25 billion.

RecognitionInstitutional Presentation

Page 20: September, 2008.

20

RecognitionInstitutional Presentation

Vivo holds higher

satisfaction levels

among users than

the market average.

Source: GFK Total Satisfaction Survey – 2S07

Ratings vary from 0 (extremely unsatisfied) to 10 (extremely satisfied).

Overall satisfaction

Market average Vivo

8.33

8.41

Page 21: September, 2008.

Customers

Institutional Presentation

Agenda

Vivo’s History

Brazilian Market and Vivo

Vivo’s Customer Base

Vivo Escolha Plans

Vivo’s Operating and Financial Performance

Vivo Today

Page 22: September, 2008.

22Source: Planning and Performance Department – September 2008.

Distribution

29%

12% -2%15%

29%

10%

Institutional Presentation

Page 23: September, 2008.

Customers

Institutional Presentation

Agenda

Vivo’s History

Brazilian Market and Vivo

Vivo’s Customer Base

Vivo Escolha Plans

Vivo’s Operating and Financial Performance

Vivo Today

Page 24: September, 2008.

24Source: Planning and Performance Department ;

Vivo’s Customer Base - Thousands

Institutional Presentation

Page 25: September, 2008.

25

Pre and Post paid plans - Millions

Institutional Presentation

Source: Planning and Performance Department;

Page 26: September, 2008.

Customers

Institutional Presentation

Agenda

Vivo’s History

Brazilian Market and Vivo

Vivo’s Customer Base

Vivo Escolha Plans

Vivo’s Operating and Financial Performance

Vivo Today

Page 27: September, 2008.

27

VivoEscolha

50

VivoEscolha

90

VivoEscolha

180

VivoEscolha

350

VivoEscolha

650

VivoEscolha

900

VivoCompleto

Plans FranchiseLocal

MinutesMobile + Fixed

SMS Included + Minutes on net

Long Distance

and Roaming

Free

+ SMS and Wap SMS + MMS +Wap

Favorite Vivo

Number

Free Bonuses

R$ 52.00 50 min - 5 min + 30 min -

90 min 50

180 min 50

350 min 100

650 min 100

900 min 100

1,400 min 100

R$ 83.00

R$ 129.00

R$ 193.00

R$ 288.00

R$ 354.00

R$ 525.00

50 min

50 min

150 min

150 min

300 min

300 min

300 min

15 min + 100 min

15 min + 100 min

15 min + 100 min

30 min + 200 min

30 min + 200 min

30 min + 200 min

50 + 50 + 500 KB

100 + 100 + 500 KB

100 + 100 + 500 KB

300 + 300 + 2 MB

300 + 300 + 2 MB

300 + 300 + 2 MB

300 + 300 + 2 MB

-

1,000 min

1,000 min

1,000 min

1,000 min

1,000 min

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“Vivo Escolha” PlansInstitutional Presentation

Page 28: September, 2008.

Customers

Institutional Presentation

Agenda

Vivo’s History

Brazilian Market and Vivo

Vivo’s Customer Base

Vivo Escolha Plans

Vivo’s Operating and Financial Performance

Vivo Today

Page 29: September, 2008.

29

ARPU – R$

Institutional Presentation

Page 30: September, 2008.

30

SAC and Churn

Institutional Presentation

SAC

CHURN

Page 31: September, 2008.

31

Net Revenue – R$ million

Institutional Presentation

CAGR 03 - 07:

7.6%

Page 32: September, 2008.

32

EBITDA – R$ million

Institutional Presentation

*Including extraordinary effects of ICMS on Telemig of R$ 240 million.

Page 33: September, 2008.

33

Capex – R$ million

Institutional Presentation

Page 34: September, 2008.

34

Net Debt and Cash Flow – R$ million

Institutional Presentation

Page 35: September, 2008.

Customers

Institutional Presentation

Agenda

Vivo’s History

Brazilian Market and Vivo

Vivo’s Customer Base

Vivo Escolha Plans

Vivo’s Operating and Financial Performance

Vivo Today

Page 36: September, 2008.

36

Today

Institutional Presentation

Source: Anatel 3Q08 (Brazil) /Merril Lynch - Global Wireless Matrix 2Q08 (World)

In the Second Quarter 2008, the clients of Telemig Celular joined Vivo’s client base, becoming part of a company that is among the world’s 15 biggest mobile operators, with a community of 42.3 million customers.

Brazil World

1º 2º 3º 4º 5º 14º


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