CROWN MELBOURNE - FACTS AND FIGURES SEPTEMBER 2010
CROWN: ABOUT
- Crown Melbourne is the largest and most successful entertainment complex in the Southern Hemisphere
and one of the largest in the world
- Built at a cost of $2 billion in 1997, it is visited by up to 16 million people each year and over 40,000 per day
(approximately 7% international guests and 13% interstate guests)
- As one of Victoria’s leading tourism icons, Crown promotes tourism to Melbourne via the network of
offices throughout Singapore, Kuala Lumpur, Jakarta, Bangkok, Hong Kong, Taiwan and Southern China
and employs over 60 staff in Asia
- Crown operates one of the largest single-site VIP operations in the world
- Crown is the cornerstone of Crown Ltd and through its international division, the Crown brand is
exported throughout the world
- Crown’s casino licence extends to 2033
- Covering 510,000 square metres (the equivalent of two city blocks)
CROWN: CONTRIBUTIONS TO VICTORIA
- Total Casino Tax - over $3 Billion (approx)
- Annual Crown Levy - $5 Million (approx)
- State’s largest single-site, private sector employer with over 6,500 employees, over 3,300 contractors and
over $350 Million annual payroll
- Extensive training facilities with Crown College with over 10,000 employees trained in the past 13 years
- Support for local businesses, with over $125 Million in annual expenditure with suppliers of goods and
services
CROWN: GALLERIA HISTORY
- On June 30, 1994 Crown opened its doors at the World Trade Centre, the site known as ‘Galleria’ and had
2,500 employees and 30,000 patrons
CROWN: FIRST YEAR OF OPENING
- Crown opened its doors on May 8, 1997
- Galleria closed its doors with 4,000 employees and 18-20,000 patrons
- 2.1 million meals were served to patrons
- Over 1 million decks of cards were used on Table Games
- $70 million in cash and car jackpots were won
CROWN: COMPLEX
- There are over 4 million light globes
- 597,000 toilet rolls a year are used
- 38,000 uniforms a week are cleaned
- Crown welcomes over 50,000 patrons a day and up to 120,000 during major sporting events
- Over 80,000 cars enter the patron car park per week
- More than 15,000 cars enter valet per month
- Over 256,000,00 cups of coffee have been served in the conference centres
- Over 78,000,00 pads, pens and mints placed in rooms for delegates
- Over 20,000 filming and photography requests from all over the globe have been facilitated
CROWN: EMPLOYEES
- State’s largest single-site, private sector employer with over 6,500 employees, over 3,300 contractors and
over $350 Million annual payroll
- Extensive training facilities with Crown College with over 10,000 employees trained in the past 13 years
- Induction of over 25,000 new employees in the past 13 years
- 21% of employees have worked at Crown for over 10 years
- 75 apprentices
- 3,342 traineeships
- Fourth Enterprise Agreement with LHMU completed in July 2006
CROWN: COLLEGE & CULINARIUM
- Established 15 years ago to meet the specific human resource needs
- The aim of establishing Crown College is to deliver training that is second to none in Australia, and that
the chefs, managers, concierges, dealers, valet drivers, housekeepers, food and beverage attendants and
everyone will be highly-skilled, engaged and dedicated
- Opened within the new Crown College in May 2010, Culinarium is a 70-seat training restaurant and bar,
which provides specialised food and beverage training to employees
- Some of the finest Crown chefs oversee training with the kitchens including award winning chef Allan Koh
formerly of Koko
- Has delivered more than 2.5 millions hours of training in technical skills, supervisory and management
areas to more than 60,000 employees
- Crown College offers training in all areas of the business – management, gaming, security, food and
beverage, and the hotels – as well as overseeing the recruitment and induction of new employees
- As a Registered Training Organisation, Crown College offers accredited courses in conjunction with
industry and education-sector partners to ensure that a range of opportunities and development, right
through to tertiary qualifications
- More than 1000 Crown employees are currently undertaking paid training with the Australian Quality
Training Framework (AQTF), representing more than 15 per cent of the workforce
- The opening of the new $10 million Crown College facility in May 2010 has provided a world class
backdrop for delivering the highest possible customer service standards for Crown
- More than 300 people can be accommodated at Crown College at any one time (within the numerous
computer-equipped classrooms, meeting rooms and the 70-seat auditorium
- Crown College provides genuine alternatives for people with limited secondary school success
THE CROWN COLLEGE SCHOOLS;
SCHOOL OF BUSINESS
Delivers accredited qualifications and employee
development programs
SCHOOL OF GAMING
Provides technical skills and training in Table Games
and Gaming Machines
SCHOOL OF HOTELS
Provides front-of-house and back-of-house training
programs for employees who work within Crown
hotels
SCHOOL OF FOOD & BEVERAGE
Incorporating the state-of-the-art training restaurant
‘Culinarium’ and providing front-of-house and back-of-
house training programs for employees who work in
Crown food and beverage outlets
CROWN: HOTELS (CROWN TOWERS, CROWN PROMENADE AND CROWN METROPOL)
- Each year the following items are used within the Crown Hotel:
- 244,000 bottles of shampoo, conditioner, bath gel and moisturiser
- 356,000 soaps
- Over 590,500 bed sheets from Towers are laundered each year and over 2,170,000 pillow cases
- 6,760,000 square metres of carpet is vacuumed each year
- Crown Towers has 481 rooms (includes 84 suites, 30 villas)
- Crown Promenade has 465 rooms (includes 3 suites, 18 studios)
- Crown Metropol has in total 658 (includes 32 loft style suites, 1 apartment)
- 195,260 beds were made in Crown Towers in 2007 and 199,853 at Crown Promenade
- Its three hotels offer over 1600 rooms, including 31 luxury villas
Crown: Towers Spa
- Over 60,000 1 hr massages have been taken by guests in the Crown Towers Spa over the past ten years
- Crown Towers Spa goes through over 550 towels per day, equating to over 150,000 per year and
1,200,000 in the past 13 years
- Number one spa in Australia
- Each month, the Spa performs the following:
o 723 massages
o 166 facials
o 130 blow waves
o 63 manicures
o 59 goggles are supplied each month
o 40 litres of massage oil are used each month
o 1812 treatments
Crown: Restaurants
- More than 8000 x 750ml bottles of French champagne are consumed each year
- Number 8 Restaurant and Wine Bar serves over 800 plates of salt & pepper calamari per week
- Over 8000 fresh oysters are eaten each year
- Almost 1,000,000 eggs are prepared per year
- A whooping 25 tonnes of strawberries are used each year
- 932,437 bread rolls are eaten at Crown each year
- 65,300kg roast beef is prepared each year
- 3000 litres of beer are served each day
- 110,000kg of hot chips are consumed each year
- These figures cover 16 Crown-owned restaurants, room service for two hotels, banqueting, 12 bars, three
cafes and four snack bars
- Retails off gaming room floor 100,000 per month
- On gaming room floor 115,000 per month
- Crown’s ‘Seafood Celebration’ promotion (June – July 2010) was one of the most popular with the
following items being sold;
o Seafood Buffets Sold: 71,795
o Half Crayfish Sold: 18,733
o Prawn Platters Sold: 15,959
o Seafood Platters Sold: 17,747
o Total Qty of Prawns Sold: 35,655kgs
o Total Qty of Seafood Sold: 48,278kg (excludes oysters)
CROWN: ENTERTAINMENT
- Over 1,000 shows have been performed at Crown in ten years by some of the world’s most famous artists
including:
Alice Cooper
Andrea Bocelli
Billy Joel
Bonnie Tyler
Celine Dion
Chris Isaak
Dionne Warrick
Don McLean
Elton John
Engelbert Humperdink
George Benson
Human Nature
Jason Alexander
Jerry Lewis
Jimmy Barnes
Joan Rivers
John Farnham
Kylie Minogue
Leo Sayer
Lisa Marie Presley
Ray Charles
Shout! The Musical
Stevie Wonder
Suzanne Vega
Tom Jones
Tom Burlinson
Wayne Newton
Whitney Houston
CROWN: GAMING
- 850 million decks of cards have been used in the past 13 years
- 24.5 million hands of Poker have been dealt
- The largest jackpot to date was $1.4 Million on Caribbean Stud
- The Roulette balls have spun over 100 million times
- Pai Gow Tiles cleaned 58,000 times
- Pai Gow Tiles Sets used 4.200
- Crown has 2,500 poker machines in total
- Crown has 350 gaming tables in total (includes 64 Roulette Wheels)
- Crown’s ambassador and Australia’s poker champion Joe Hachem is the only poker player in history to
have won two tournaments over the value of US$2 million each
- Crown gaming machines pay out over $35m in jackpots each year
CROWN: AUSSIE MILLIONS POKER CHAMPIONSHIP
Crown’s Aussie Millions Poker Championship is the largest, richest and most prestigious gaming event in the
Southern Hemisphere and is ranked fifth in the world. Featuring a comprehensive slate of tournaments in every
major poker variation, the Aussie Millions is also poker’s longest running tournament in the Southern
Hemisphere, dating back to 1998.
In January 2010, the event attracted more than 3,500 entrants from a cast of nations and awarded just under
AUD$20 million in prize money, as players competed for game’s most coveted trophy, the Aussie Millions ‘Main
Event’ Champion.
- The Aussie Millions is held each January at Crown Casino, in Melbourne Australia
- The Aussie Millions ranks as the fifth largest poker tournament in the world by player number
- The championship includes over 20 tournaments culminating in the AUD$10,000 No Limit Holdem ‘Main Event’
- The 2011 Aussie Millions is expected to reach a prize pool of almost AUD$25 million with an expected first prize of
AUD$2.5 million for the AUD$10,000 No Limit Holdem ‘Main Event’
- Over 3,500 individual entrants will participant in the two week series of 20 tournaments
- More than 600 international visitors are expected to attend including players from the United States, England, Ireland,
South Africa, Scandinavia, Canada, Israel, Estonia, Portugal and Russia
- Huge growth in the number of Australian participants is expected, reflecting the increasing popularity of the game
locally
- The Aussie Millions generated approximately 8,000 room nights across Melbourne in January 2010, including over
5,000 at Crown alone
- The 2009 Aussie Millions held the largest, cash buy in tournament ever with a $100,500 event attracting 30 players
- The AUD$10,000 No Limit Holdem ‘Main Event’ will be televised nationally and internationally
- It is expected that there will be almost 1,000 individual players in the $10,000 Buy-In No Limit Holdem ‘Main Event’
CROWN: ANNOUNCEMENT WITH THE VICTORIAN STATE GOVERNMENT (MAY 2009)
Crown announced in May 2009 that an agreement had been reached with the Victorian State Government on a
range of issues including an increase in the number of gaming tables and a new tax regime for electronic gaming
machines (EGMs).
Key features of the new agreement include the following;
- An increase in the maximum permitted number of table games from the current limit of 350 tables to a
new limit of 400 tables (excluding poker tables).
- Up to 200 terminals/screens for fully automated multi-station table games will be permitted within this
new table game limit (equivalent to approximately 20 fully automated tables).
- In addition to the limit of 400 traditional tables (black jack, roulette, baccarat etc) up to 100 poker tables
will also be permitted. Crown currently has approximately 50 poker tables within its current maximum
table limit of 350 tables.
- In summary these new increased table limits will allow Crown to increase the number of traditional table
games (roulette, blackjack, baccarat, etc) by up to 100 tables and to increase the number of poker tables
by up to 50 tables resulting in a new total limit of 500 tables.
- An expansion of the licensed casino area within the existing Crown complex to accommodate the
additional gaming capacity.
- The Victorian Commission for Gambling Regulation (VCGR) to approve the expansion of the casino
licence and the casino boundary.
- The tax rate on EGMs will be increased by 1.72% each year fox six years from 2009-10 resulting in a total
tax rate increase of 10.32% from 2014-15. The current tax rate on EGMs at the casino is 21.25%.
- The current Health Benefit Levy will be abolished from 1 July 2012.
- No further amendments in casino taxes or levies until the end of 2022.
CROWN: COMPLEX UPGRADES (MARCH 2010)
Crown announced in March 2010 that more than $200 million will be spent to improve the premium player
facilities at the Crown Entertainment Complex, further enhancing it as one of the world’s leading integrated
resorts, and includes the following;
- The investment will create more than 200 new jobs and strengthen Crown Melbourne among its peers in
Macau and Singapore, where luxurious new integrated resorts have recently opened.
- The Presidential Villa on Level 39 of Crown Towers will be converted to the world’s newest and most
luxurious gaming club showcasing four new private VIP gaming salons with 10 new gaming tables, to be
opened in October 2010. The new penthouse gaming salons will allow international premium players to
play against the dramatic backdrop of 360 degree views of the Melbourne city skyline, its parklands and
Port Phillip Bay. The architect designed private salons will feature a world of tailored luxury and 24 hour
catering from Crown’s unique array of five star restaurants.
- The premium Mahogany Room will be expanded by almost 50% to present a dramatic new facade facing
the Yarra River. A new private gaming salon will be constructed and the existing VIP private gaming salons
will be completely refurbished to the highest international standard. The number of gaming tables in the
Mahogany Room will increase by 16. An exclusive “club” atmosphere will be created for members with the
construction of new non-gaming facilities including a purpose-built five-star restaurant catering Western
and Eastern food, a premium bar with lounge areas and terraces with views across the Yarra River.
- The award winning spa facilities at Crown Towers will be upgraded to ensure that the high standard of
luxury is consistent across all Crown Melbourne’s premium areas.
- All villas in Crown Towers will be refurbished to maintain Crown Towers’ position as one of the world’s
leading hotels.
- A new and exciting Lobby Bar will be constructed in the Crown Towers lobby area.
- A new long range Gulf Stream jet will be acquired to expand the VIP fleet of corporate jets on offer to
Crown Melbourne’s international customers.
- The entire project is costed at $212 million and will be fully completed in the first half of 2012.